The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Marketing Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing Analytics over the 3 months to 26 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
26 Mar 2017
Same period 2016 Same period 2015
Marketing Analytics
UK / England
Rank 544 590 583
Rank change year-on-year +46 -7  
Contract jobs citing Marketing Analytics 30 23 11
As % of all contract IT jobs advertised in England 0.073% 0.047% 0.023%
As % of the Processes & Methodologies category 0.087% 0.057% 0.028%
Number of daily rates quoted 24 16 5
Median daily rate £525 £368 £375
Median daily rate % change year-on-year +42.85% -2.00%  
90% offered a daily rate of more than £165 £255 £235
10% offered a daily rate of more than £585 £575 £400
UK excluding London median daily rate £585 £360 £350
% change year-on-year +62.50% +2.85%  
Number of hourly rates quoted 0 1 4
Median hourly rate - £14.00 £18.00
Median hourly rate % change year-on-year - -22.22%  
UK excluding London median hourly rate - £14.00 £18.00
% change year-on-year - -22.22%  

Marketing Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process and methodology skills.

Contract Process & Methodology Skills
England
Contract job vacancies with a requirement for process and methodology skills 34360 40698 38684
As % of all contract IT job vacancies advertised in England 83.28% 82.96% 80.02%
Number of daily rates quoted 22779 27017 24364
Median daily rate £450 £438 £425
Median daily rate % change year-on-year +2.85% +2.94%  
90% offered a daily rate of more than £300 £300 £280
10% offered a daily rate of more than £600 £600 £578
UK excluding London median daily rate £410 £400 £398
% change year-on-year +2.50% +0.62%  
Number of hourly rates quoted 862 1001 1130
Median hourly rate £36.00 £37.50 £27.50
Median hourly rate % change year-on-year -4.00% +36.36%  
90% offered a hourly rate of more than £13.00 £13.00 £12.00
10% offered a hourly rate of more than £52.50 £55.00 £48.01
UK excluding London median hourly rate £36.00 £38.75 £30.00
% change year-on-year -7.09% +29.16%  

Marketing Analytics
Job Vacancy Trend in England

The job posting trend of jobs advertised in England citing Marketing Analytics as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Marketing Analytics in England

Marketing Analytics
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Analytics in England.

Contractor daily rate trend for Marketing Analytics in England

Marketing Analytics
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Marketing Analytics in England over the 3 months to 26 March 2017.

Contractor daily rate histogram for Marketing Analytics in England

Marketing Analytics
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics in England.

Contractor hourly rate trend for Marketing Analytics in England

Marketing Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analytics within the England region over the 3 months to 26 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +33 22 £273 -27.33% 6
South East +29 5 £585 -
North West +28 1 - - 1
Marketing Analytics
UK

Marketing Analytics
Top 30 Related IT Skills in England

For the 6 months to 26 March 2017, IT contractor jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Marketing Analytics.

1 36 (100.00%) Marketing
1 36 (100.00%) Analytics
2 24 (66.67%) Analytical Skills
3 23 (63.89%) SQL
4 14 (38.89%) Campaign Management
5 13 (36.11%) R
6 12 (33.33%) CRM
7 11 (30.56%) E-Commerce
7 11 (30.56%) Econometrics
7 11 (30.56%) Customer Insight
8 10 (27.78%) Degree
8 10 (27.78%) SAS
8 10 (27.78%) B2B
9 9 (25.00%) MS Excel
9 9 (25.00%) Digital Marketing
10 8 (22.22%) Campaign Analysis
10 8 (22.22%) Relational Database
10 8 (22.22%) Direct Marketing
10 8 (22.22%) Mathematics
11 7 (19.44%) Data Protection Act
11 7 (19.44%) Business Analysis
11 7 (19.44%) Legal
11 7 (19.44%) Change Management
11 7 (19.44%) Publishing
11 7 (19.44%) Python
11 7 (19.44%) SQL Server
11 7 (19.44%) MS Office
11 7 (19.44%) SQL Server Management Studio (SSMS)
11 7 (19.44%) Apteco
11 7 (19.44%) Mathematical Modelling

Marketing Analytics
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (27.78%) SAS
Applications
1 9 (25.00%) MS Excel
2 7 (19.44%) MS Office
3 1 (2.78%) SPSS
Business Applications
1 7 (19.44%) Eloqua
1 7 (19.44%) FastStats
Cloud Services
1 3 (8.33%) SaaS
Database & Business Intelligence
1 8 (22.22%) Relational Database
2 7 (19.44%) SQL Server
3 5 (13.89%) Big Data
4 3 (8.33%) SAS Enterprise Guide
5 2 (5.56%) Base SAS
6 1 (2.78%) Hadoop
6 1 (2.78%) SAS Data Integration Studio
6 1 (2.78%) SAS Enterprise Miner
6 1 (2.78%) SAS Visual Analytics
Development Applications
1 7 (19.44%) SQL Server Management Studio (SSMS)
2 1 (2.78%) ProC
General
1 36 (100.00%) Marketing
2 7 (19.44%) Legal
2 7 (19.44%) Publishing
3 4 (11.11%) Retail
4 3 (8.33%) Advertising
5 2 (5.56%) Finance
6 1 (2.78%) Pharmaceutical
Job Titles
1 12 (33.33%) Analyst
2 11 (30.56%) Architect
3 9 (25.00%) Marketing Analyst
4 6 (16.67%) Data Scientist
5 5 (13.89%) Data Analyst
6 4 (11.11%) Business Architect
6 4 (11.11%) Junior
6 4 (11.11%) Junior Analyst
6 4 (11.11%) Junior Marketing Analyst
6 4 (11.11%) Marketing Data Analyst
6 4 (11.11%) Senior Architect
7 3 (8.33%) Analytics Manager
7 3 (8.33%) CRM Architect
7 3 (8.33%) Digital Analytics Manager
7 3 (8.33%) Senior Solutions Architect
7 3 (8.33%) Solutions Architect
7 3 (8.33%) SQL Analyst
8 2 (5.56%) Customer Engineer
8 2 (5.56%) Customer Support Engineer
8 2 (5.56%) Support Engineer
Miscellaneous
1 24 (66.67%) Analytical Skills
2 7 (19.44%) Data Protection Act
3 3 (8.33%) FMCG
3 3 (8.33%) Social Media
4 1 (2.78%) Computer Science
4 1 (2.78%) Credit Risk
Operating Systems
1 1 (2.78%) Unix
Processes & Methodologies
1 36 (100.00%) Analytics
2 14 (38.89%) Campaign Management
3 12 (33.33%) CRM
4 11 (30.56%) Customer Insight
4 11 (30.56%) E-Commerce
4 11 (30.56%) Econometrics
5 10 (27.78%) B2B
6 9 (25.00%) Digital Marketing
7 8 (22.22%) Campaign Analysis
7 8 (22.22%) Direct Marketing
7 8 (22.22%) Mathematics
8 7 (19.44%) Business Analysis
8 7 (19.44%) Change Management
8 7 (19.44%) Data Protection
8 7 (19.44%) Mathematical Modelling
8 7 (19.44%) Personalization
8 7 (19.44%) Statistical Modelling
9 5 (13.89%) Statistics
10 4 (11.11%) Data Analysis
10 4 (11.11%) Economics
Programming Languages
1 23 (63.89%) SQL
2 13 (36.11%) R
3 7 (19.44%) Python
4 1 (2.78%) PROC SQL
4 1 (2.78%) SAS Macro
4 1 (2.78%) VBA
Qualifications
1 10 (27.78%) Degree
2 3 (8.33%) PhD
3 1 (2.78%) SAS Certification
Quality Assurance & Compliance
1 7 (19.44%) QA
2 3 (8.33%) Data Quality
3 1 (2.78%) SLA
Vendors
1 7 (19.44%) Apteco
1 7 (19.44%) Pega
2 4 (11.11%) Microsoft
3 3 (8.33%) DoubleClick
3 3 (8.33%) Google
3 3 (8.33%) Tableau
4 1 (2.78%) Oracle
4 1 (2.78%) Teradata
London
Experis Ltd
Posted: 3 days ago
London
Experis Ltd
Rate: £170.00 - £200.00 per day
Posted: 6 days ago