The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Marketing Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing Analytics over the 3 months to 27 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Analytics
UK / England
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 587 614 610
Rank change year-on-year +27 -4  
Contract jobs citing Marketing Analytics 14 9 16
As % of all contract IT jobs advertised in England 0.032% 0.018% 0.032%
As % of the Processes & Methodologies category 0.038% 0.022% 0.039%
Number of daily rates quoted 8 7 12
Median daily rate £550 £430 £650
Median daily rate % change year-on-year +27.90% -33.84%  
90% offered a daily rate of more than £334 £199 £325
10% offered a daily rate of more than £585 £541 £773
UK excluding London median daily rate £585 £200 £400
% change year-on-year +192.50% -50.00%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

Marketing Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process and methodology skills.

Contract Process & Methodology Skills
England
Contract job vacancies with a requirement for process and methodology skills 36629 41404 40602
As % of all contract IT job vacancies advertised in England 84.70% 83.49% 80.85%
Number of daily rates quoted 24036 27790 26591
Median daily rate £450 £450 £415
Median daily rate % change year-on-year - +8.43%  
90% offered a daily rate of more than £313 £300 £288
10% offered a daily rate of more than £600 £600 £588
UK excluding London median daily rate £415 £400 £385
% change year-on-year +3.75% +3.89%  
Number of hourly rates quoted 948 977 1113
Median hourly rate £32.00 £27.50 £26.00
Median hourly rate % change year-on-year +16.36% +5.76%  
90% offered a hourly rate of more than £12.81 £12.58 £12.00
10% offered a hourly rate of more than £52.50 £48.00 £50.00
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Marketing Analytics
Job Vacancy Trend in England

The job posting trend of jobs advertised in England citing Marketing Analytics as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Marketing Analytics in England

Marketing Analytics
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Analytics in England.

Contractor daily rate trend for Marketing Analytics in England

Marketing Analytics
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Marketing Analytics in England over the 3 months to 27 June 2017.

Contractor daily rate histogram for Marketing Analytics in England

Marketing Analytics
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing Analytics in England.

Contractor hourly rate trend for Marketing Analytics in England

Marketing Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analytics within the England region over the 3 months to 27 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +4 9 £500 +16.27% 5
South East +17 3 £585 - 1
North West - 1 - -
West Midlands - 1 £350 -
Marketing Analytics
UK

For the 6 months to 27 June 2017, IT contractor jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Marketing Analytics.

1 44 (100.00%) Marketing
1 44 (100.00%) Analytics
2 30 (68.18%) Analytical Skills
2 30 (68.18%) SQL
3 17 (38.64%) Campaign Management
4 16 (36.36%) R
5 14 (31.82%) CRM
6 13 (29.55%) E-Commerce
6 13 (29.55%) Degree
7 12 (27.27%) Digital Marketing
7 12 (27.27%) Econometrics
8 11 (25.00%) Microsoft Excel
8 11 (25.00%) SAS
8 11 (25.00%) B2B
9 10 (22.73%) Python
9 10 (22.73%) Mathematics
9 10 (22.73%) QA
9 10 (22.73%) Customer Insight
9 10 (22.73%) Relational Database
10 9 (20.45%) Campaign Analysis
10 9 (20.45%) Direct Marketing
10 9 (20.45%) Pega
10 9 (20.45%) SQL Server
10 9 (20.45%) Change Management
10 9 (20.45%) Business Analysis
10 9 (20.45%) Personalization
11 8 (18.18%) Mathematical Modelling
11 8 (18.18%) Apteco
11 8 (18.18%) Legal
11 8 (18.18%) Publishing

Marketing Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (25.00%) SAS
2 1 (2.27%) CMS
2 1 (2.27%) Sitecore CMS
Applications
1 11 (25.00%) Microsoft Excel
2 8 (18.18%) Microsoft Office
3 1 (2.27%) Adobe Creative Suite
3 1 (2.27%) Photoshop
3 1 (2.27%) SPSS
Business Applications
1 8 (18.18%) Eloqua
1 8 (18.18%) FastStats
2 1 (2.27%) Adobe Campaign
Cloud Services
1 3 (6.82%) SaaS
2 2 (4.55%) Google Analytics
3 1 (2.27%) Adobe Analytics
Database & Business Intelligence
1 10 (22.73%) Relational Database
2 9 (20.45%) SQL Server
3 4 (9.09%) Big Data
4 3 (6.82%) Base SAS
4 3 (6.82%) SAS Enterprise Guide
5 2 (4.55%) SAS Data Integration Studio
5 2 (4.55%) SAS Visual Analytics
6 1 (2.27%) SQL Server Analysis Services
6 1 (2.27%) SQL Server Integration Services
6 1 (2.27%) SQL Server Reporting Services
Development Applications
1 8 (18.18%) SQL Server Management Studio (SSMS)
2 2 (4.55%) ProC
General
1 44 (100.00%) Marketing
2 8 (18.18%) Legal
2 8 (18.18%) Publishing
3 4 (9.09%) Advertising
4 3 (6.82%) Finance
5 2 (4.55%) Retail
6 1 (2.27%) Games
6 1 (2.27%) Pharmaceutical
Job Titles
1 13 (29.55%) Analyst
2 11 (25.00%) Architect
3 10 (22.73%) Marketing Analyst
4 8 (18.18%) Data Scientist
4 8 (18.18%) Pega Architect
5 7 (15.91%) Data Analyst
6 6 (13.64%) Business Architect
7 5 (11.36%) CRM Architect
7 5 (11.36%) Marketing Data Analyst
8 4 (9.09%) Consultant
8 4 (9.09%) Junior
8 4 (9.09%) Junior Analyst
8 4 (9.09%) Junior Marketing Analyst
8 4 (9.09%) SQL Analyst
9 3 (6.82%) Senior Architect
9 3 (6.82%) Senior Solutions Architect
9 3 (6.82%) Solutions Architect
9 3 (6.82%) SQL Data Analyst
10 2 (4.55%) Marketing Manager
10 2 (4.55%) SAS Consultant
Libraries, Frameworks & Software Standards
1 1 (2.27%) CSS
1 1 (2.27%) HTML
Miscellaneous
1 30 (68.18%) Analytical Skills
2 8 (18.18%) Data Protection Act
3 2 (4.55%) Credit Risk
3 2 (4.55%) Social Media
4 1 (2.27%) Computer Science
4 1 (2.27%) User Experience
4 1 (2.27%) Virtual Team
Operating Systems
1 2 (4.55%) Unix
Processes & Methodologies
1 44 (100.00%) Analytics
2 17 (38.64%) Campaign Management
3 14 (31.82%) CRM
4 13 (29.55%) E-Commerce
5 12 (27.27%) Digital Marketing
5 12 (27.27%) Econometrics
6 11 (25.00%) B2B
7 10 (22.73%) Customer Insight
7 10 (22.73%) Mathematics
8 9 (20.45%) Business Analysis
8 9 (20.45%) Campaign Analysis
8 9 (20.45%) Change Management
8 9 (20.45%) Direct Marketing
8 9 (20.45%) Personalization
9 8 (18.18%) Data Protection
9 8 (18.18%) Mathematical Modelling
9 8 (18.18%) Statistical Modelling
10 6 (13.64%) Statistics
11 5 (11.36%) Actionable Insight
11 5 (11.36%) Data Integration
Programming Languages
1 30 (68.18%) SQL
2 16 (36.36%) R
3 10 (22.73%) Python
4 2 (4.55%) PROC SQL
4 2 (4.55%) SAS Macro
4 2 (4.55%) VBA
5 1 (2.27%) T-SQL
Qualifications
1 13 (29.55%) Degree
2 5 (11.36%) PhD
3 2 (4.55%) SAS Certification
4 1 (2.27%) Master's Degree
Quality Assurance & Compliance
1 10 (22.73%) QA
2 1 (2.27%) SLA
Vendors
1 9 (20.45%) Pega
2 8 (18.18%) Apteco
3 6 (13.64%) Google
4 5 (11.36%) Microsoft
5 4 (9.09%) Adobe
6 2 (4.55%) Oracle
7 1 (2.27%) DoubleClick
7 1 (2.27%) Facebook
7 1 (2.27%) Sitecore
London
Lawrence Harvey
Rate: £500 - £600 per day
Posted: 5 days ago