Period
to 21 November 2017

The following table provides summary statistics for contract job vacancies advertised in the West Midlands with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
England > West Midlands
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 149 181 160
Rank change year-on-year +32 -21 +2
Contract jobs citing SEO 35 25 12
As % of all contract IT jobs advertised in the West Midlands 0.72% 0.41% 0.24%
As % of the Processes & Methodologies category 0.87% 0.49% 0.31%
Number of daily rates quoted 30 2 7
West Midlands median daily rate £413 £341 £450
Median daily rate % change year-on-year +20.88% -24.17% +63.64%
10th Percentile £318 £311 £325
90th Percentile £480 £369 £475
England median daily rate £375 £325 £350
% change year-on-year +15.38% -7.14% +7.69%
Number of hourly rates quoted 0 0 0
West Midlands median hourly rate - - -
England median hourly rate £29.00 £21.50 £36.67
% change year-on-year +34.88% -41.37% +16.41%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Contract vacancies with a requirement for process or methodology skills 4013 5120 3900
As % of all contract IT jobs advertised in the West Midlands 82.91% 83.05% 79.11%
Number of daily rates quoted 2559 3069 2234
West Midlands median daily rate £400 £400 £375
Median daily rate % change year-on-year - +6.67% +6.80%
10th Percentile £244 £250 £238
90th Percentile £550 £550 £533
England median daily rate £450 £425 £423
% change year-on-year +5.88% +0.47% +5.75%
Number of hourly rates quoted 143 135 178
West Midlands median hourly rate £25.00 £18.00 £20.00
Median hourly rate % change year-on-year +38.89% -10.00% -
10th Percentile £11.75 £10.75 £11.18
90th Percentile £48.75 £39.50 £43.75
England median hourly rate £23.75 £24.42 £22.50
% change year-on-year -2.74% +8.53% +18.42%

SEO
Job Vacancy Trend in the West Midlands

Job postings citing SEO as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for SEO in the West Midlands

SEO
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in the West Midlands.

Contractor daily rate trend for SEO in the West Midlands

SEO
Contractor Daily Rate Histogram in the West Midlands

The daily rate distribution of IT jobs citing SEO in the West Midlands over the 6 months to 21 November 2017.

Contractor daily rate histogram for SEO in the West Midlands

SEO
Contractor Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in the West Midlands.

Contractor hourly rate trend for SEO in the West Midlands

SEO
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the West Midlands region over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry +27 14 £470 - 1
Birmingham +20 14 £363 - 7
Shropshire +10 6 £425 - 1
SEO
England

For the 6 months to 21 November 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for SEO.

1 16 (45.71%) Agile Software Development
2 15 (42.86%) Legal
3 14 (40.00%) Publishing
4 11 (31.43%) .NET
4 11 (31.43%) Scrum
4 11 (31.43%) Wiki
4 11 (31.43%) BDD
4 11 (31.43%) Kanban
4 11 (31.43%) Git (software)
5 10 (28.57%) Refactoring
5 10 (28.57%) TDD
5 10 (28.57%) Pair Programming
5 10 (28.57%) C#
6 9 (25.71%) Internet
6 9 (25.71%) MVC
6 9 (25.71%) Web Analytics
6 9 (25.71%) Microsoft Azure
6 9 (25.71%) Analytics
6 9 (25.71%) Elasticsearch
6 9 (25.71%) ASP.NET Web API
7 8 (22.86%) Social Media
8 7 (20.00%) Digital Transformation Programme
9 6 (17.14%) User Stories
10 5 (14.29%) Collaborative Working
11 3 (8.57%) User Experience
11 3 (8.57%) Web Application Development
12 2 (5.71%) Pay per click
12 2 (5.71%) Marketing
12 2 (5.71%) C
12 2 (5.71%) Content Writing

SEO
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (25.71%) Elasticsearch
Cloud Services
1 9 (25.71%) Microsoft Azure
Communications & Networking
1 9 (25.71%) Internet
2 1 (2.86%) SMS
Development Applications
1 11 (31.43%) Git (software)
2 1 (2.86%) JIRA
General
1 15 (42.86%) Legal
2 14 (40.00%) Publishing
3 2 (5.71%) Marketing
4 1 (2.86%) Advertising
4 1 (2.86%) Automotive
4 1 (2.86%) Finance
4 1 (2.86%) Retail
Job Titles
1 21 (60.00%) Content Designer
1 21 (60.00%) Designer
2 12 (34.29%) Developer
3 10 (28.57%) .NET Developer
4 9 (25.71%) Azure Developer
4 9 (25.71%) Digital Content Designer
4 9 (25.71%) Digital Designer
5 3 (8.57%) Digital Transformation
6 2 (5.71%) PPC Manager
6 2 (5.71%) SEO Manager
6 2 (5.71%) Web Content Designer
6 2 (5.71%) Web Designer
7 1 (2.86%) Content Editor
7 1 (2.86%) Contracts Manager
7 1 (2.86%) Copywriter
7 1 (2.86%) Marketing Manager
7 1 (2.86%) Project Manager
7 1 (2.86%) SEO Executive
7 1 (2.86%) Web Content Editor
7 1 (2.86%) Web Editor
Libraries, Frameworks & Software Standards
1 11 (31.43%) .NET
2 9 (25.71%) ASP.NET Web API
Miscellaneous
1 11 (31.43%) Wiki
2 8 (22.86%) Social Media
3 3 (8.57%) User Experience
4 1 (2.86%) Management Information System
Operating Systems
1 1 (2.86%) Android
1 1 (2.86%) Apple iOS
Processes & Methodologies
1 16 (45.71%) Agile Software Development
2 11 (31.43%) BDD
2 11 (31.43%) Kanban
2 11 (31.43%) Scrum
3 10 (28.57%) Pair Programming
3 10 (28.57%) Refactoring
3 10 (28.57%) TDD
4 9 (25.71%) Analytics
4 9 (25.71%) MVC
4 9 (25.71%) Web Analytics
5 7 (20.00%) Digital Transformation Programme
6 6 (17.14%) User Stories
7 5 (14.29%) Collaborative Working
8 3 (8.57%) Web Application Development
9 2 (5.71%) Content Writing
9 2 (5.71%) Pay per click
10 1 (2.86%) Customer-Centricity
10 1 (2.86%) Marketing Automation
10 1 (2.86%) Marketing Strategy
10 1 (2.86%) Web Development
Programming Languages
1 10 (28.57%) C#
2 2 (5.71%) C
Quality Assurance & Compliance
1 1 (2.86%) Disclosure Scotland
Vendors
1 1 (2.86%) Xamarin