Period
to 21 August 2018

The following table provides summary statistics for contract job vacancies advertised in the West Midlands with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 21 August 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
England > West Midlands
6 months to
21 Aug 2018
Same period 2017 Same period 2016
Rank 184 149 189
Rank change year-on-year -35 +40 -31
Contract jobs citing SEO 18 26 29
As % of all contract IT jobs advertised in the West Midlands 0.36% 0.60% 0.48%
As % of the Processes & Methodologies category 0.43% 0.72% 0.57%
Number of daily rates quoted 9 21 11
West Midlands median daily rate £450 £375 £225
Median daily rate % change year-on-year +20.00% +66.67% -28.00%
10th Percentile £313 £313 £213
90th Percentile £500 £480 £413
England median daily rate £350 £350 £350
Number of hourly rates quoted 0 0 0
West Midlands median hourly rate - - -
England median hourly rate £35.00 £29.00 £19.61
% change year-on-year +20.69% +47.88% -48.85%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Contract vacancies with a requirement for process or methodology skills 4,218 3,618 5,081
As % of all contract IT jobs advertised in the West Midlands 83.43% 83.60% 83.75%
Number of daily rates quoted 2,520 2,287 2,964
West Midlands median daily rate £425 £400 £400
Median daily rate % change year-on-year +6.25% - +6.67%
10th Percentile £269 £250 £234
90th Percentile £575 £550 £538
England median daily rate £463 £450 £425
% change year-on-year +2.78% +5.88% +3.66%
Number of hourly rates quoted 202 125 126
West Midlands median hourly rate £15.00 £21.00 £16.50
Median hourly rate % change year-on-year -28.57% +27.27% -26.67%
10th Percentile £11.00 £11.25 £10.67
90th Percentile £32.36 £51.50 £38.88
England median hourly rate £21.33 £24.00 £23.50
% change year-on-year -11.15% +2.13% +9.05%

SEO
Job Vacancy Trend in the West Midlands

Job postings citing SEO as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for SEO in the West Midlands

SEO
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in the West Midlands.

Contractor daily rate trend for SEO in the West Midlands

SEO
Contractor Daily Rate Histogram in the West Midlands

The daily rate distribution of IT jobs citing SEO in the West Midlands over the 6 months to 21 August 2018.

Contractor daily rate histogram for SEO in the West Midlands

SEO
Contractor Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in the West Midlands.

Contractor hourly rate trend for SEO in the West Midlands

SEO
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the West Midlands region over the 6 months to 21 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry -12 11 £466 -0.80% 2
Shropshire -24 6 £400 +6.67%
Birmingham -26 1 - - 1
SEO
England

For the 6 months to 21 August 2018, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the West Midlands region with a requirement for SEO.

1 14 (77.78%) Agile Software Development
2 7 (38.89%) Legal
3 6 (33.33%) Publishing
3 6 (33.33%) Social Media
4 5 (27.78%) Web Application Development
4 5 (27.78%) Analytics
5 4 (22.22%) User Experience
5 4 (22.22%) Web Usability
6 3 (16.67%) Analytical Skills
6 3 (16.67%) Marketing
7 2 (11.11%) Direct Marketing
7 2 (11.11%) Email Marketing
7 2 (11.11%) WordPress
7 2 (11.11%) Pay per click
7 2 (11.11%) Facebook
7 2 (11.11%) Marketing Strategy
7 2 (11.11%) Problem-Solving
8 1 (5.56%) Google Tag Manager
8 1 (5.56%) Prototyping
8 1 (5.56%) Digital Media Management
8 1 (5.56%) Strategic Thinking
8 1 (5.56%) Digital Media
8 1 (5.56%) Microsoft Azure
8 1 (5.56%) BDD
8 1 (5.56%) Continuous Improvement
8 1 (5.56%) GitHub
8 1 (5.56%) Elasticsearch
8 1 (5.56%) ASP.NET Web API
8 1 (5.56%) Content Management
8 1 (5.56%) Google

SEO
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (11.11%) WordPress
2 1 (5.56%) Elasticsearch
Cloud Services
1 1 (5.56%) GitHub
1 1 (5.56%) Google Analytics
1 1 (5.56%) Google Tag Manager
1 1 (5.56%) Microsoft Azure
Development Applications
1 1 (5.56%) Git (software)
General
1 7 (38.89%) Legal
2 6 (33.33%) Publishing
3 3 (16.67%) Marketing
4 1 (5.56%) Advertising
Job Titles
1 13 (72.22%) Content Designer
1 13 (72.22%) Designer
2 7 (38.89%) Digital Content Designer
2 7 (38.89%) Digital Designer
3 5 (27.78%) Digital Transformation
4 3 (16.67%) Lead Designer
5 2 (11.11%) Content Manager
5 2 (11.11%) Marketing Manager
6 1 (5.56%) Agile Delivery Manager
6 1 (5.56%) Azure Developer
6 1 (5.56%) Digital Analyst
6 1 (5.56%) Digital Analytics Analyst
6 1 (5.56%) Digital Content Manager
6 1 (5.56%) Google Analytics Analyst
6 1 (5.56%) Google Analytics Web Analyst
6 1 (5.56%) SEO Analyst
6 1 (5.56%) Web Analyst
6 1 (5.56%) Web Analytics Analyst
6 1 (5.56%) Web Content Manager
6 1 (5.56%) Web Manager
Libraries, Frameworks & Software Standards
1 1 (5.56%) .NET
1 1 (5.56%) ASP.NET Web API
1 1 (5.56%) HTML
1 1 (5.56%) Web Services
Miscellaneous
1 6 (33.33%) Social Media
2 4 (22.22%) User Experience
3 3 (16.67%) Analytical Skills
4 1 (5.56%) Digital Media
4 1 (5.56%) Management Information System
4 1 (5.56%) Wiki
Processes & Methodologies
1 14 (77.78%) Agile Software Development
2 5 (27.78%) Analytics
2 5 (27.78%) Web Application Development
3 4 (22.22%) Web Usability
4 2 (11.11%) Direct Marketing
4 2 (11.11%) Email Marketing
4 2 (11.11%) Marketing Strategy
4 2 (11.11%) Pay per click
4 2 (11.11%) Problem-Solving
5 1 (5.56%) BDD
5 1 (5.56%) Continuous Improvement
5 1 (5.56%) Digital Marketing
5 1 (5.56%) Digital Media Management
5 1 (5.56%) Kanban
5 1 (5.56%) Open Source
5 1 (5.56%) Pair Programming
5 1 (5.56%) Prototyping
5 1 (5.56%) Refactoring
5 1 (5.56%) Strategic Thinking
5 1 (5.56%) TDD
Programming Languages
1 1 (5.56%) C#
Vendors
1 2 (11.11%) Facebook
2 1 (5.56%) Google