The following table provides summary statistics for contract job vacancies advertised in the West Midlands with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 3 months to 27 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
England / West Midlands
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 112 124 97
Rank change year-on-year +12 -27  
Contract jobs citing SEO 9 17 20
As % of all contract IT jobs advertised in the West Midlands 0.44% 0.56% 0.86%
As % of the Processes & Methodologies category 0.52% 0.68% 1.11%
Number of daily rates quoted 5 5 10
Median daily rate £350 £350 £269
Median daily rate % change year-on-year - +30.35%  
90% offered a daily rate of more than £335 £325 £216
10% offered a daily rate of more than £395 £375 £450
UK excluding London median daily rate £325 £350 £275
% change year-on-year -7.14% +27.27%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £29.00 £19.61 £12.50
% change year-on-year +47.88% +56.88%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for process and methodology skills.

Contract Process & Methodology Skills
West Midlands
Contract job vacancies with a requirement for process and methodology skills 1728 2505 1797
As % of all contract IT job vacancies advertised in the West Midlands 83.60% 82.62% 77.12%
Number of daily rates quoted 1031 1502 1114
Median daily rate £413 £400 £375
Median daily rate % change year-on-year +3.12% +6.66%  
90% offered a daily rate of more than £275 £250 £250
10% offered a daily rate of more than £550 £525 £500
UK excluding London median daily rate £415 £400 £385
% change year-on-year +3.75% +3.89%  
Number of hourly rates quoted 70 54 74
Median hourly rate £28.00 £24.00 £25.00
Median hourly rate % change year-on-year +16.66% -4.00%  
90% offered a hourly rate of more than £12.50 £13.00 £15.00
10% offered a hourly rate of more than £52.50 £42.15 £44.25
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

SEO
Job Vacancy Trend in the West Midlands

The job posting trend of jobs advertised in the West Midlands citing SEO as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in the West Midlands

SEO
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in the West Midlands.

Contractor daily rate trend for SEO in the West Midlands

SEO
Contractor Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in the West Midlands.

Contractor hourly rate trend for SEO in the West Midlands

SEO
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 27 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +14 5 £350 -6.66% 3
Shropshire +6 4 £350 - 1
SEO
England

For the 6 months to 27 June 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for SEO.

1 7 (70.00%) Legal
2 6 (60.00%) Publishing
2 6 (60.00%) Agile Software Development
3 4 (40.00%) Internet
3 4 (40.00%) Web Analytics
3 4 (40.00%) Web Application Development
3 4 (40.00%) Analytics
3 4 (40.00%) User Experience
4 3 (30.00%) Social Media
4 3 (30.00%) Digital Transformation Programme
5 2 (20.00%) Content Writing
6 1 (10.00%) Management Information System
6 1 (10.00%) Pay per click
6 1 (10.00%) Marketing
6 1 (10.00%) Web Usability
6 1 (10.00%) Disclosure Scotland
6 1 (10.00%) User Stories
6 1 (10.00%) C

SEO
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Communications & Networking
1 4 (40.00%) Internet
General
1 7 (70.00%) Legal
2 6 (60.00%) Publishing
3 1 (10.00%) Marketing
Job Titles
1 9 (90.00%) Content Designer
1 9 (90.00%) Designer
2 2 (20.00%) Digital Content Designer
2 2 (20.00%) Digital Designer
2 2 (20.00%) Web Content Designer
2 2 (20.00%) Web Designer
3 1 (10.00%) Content Editor
3 1 (10.00%) Copywriter
3 1 (10.00%) Digital Executive
3 1 (10.00%) Digital Marketing Executive
3 1 (10.00%) Digital Project Manager
3 1 (10.00%) Digital UX Designer
3 1 (10.00%) Marketing Executive
3 1 (10.00%) PPC Manager
3 1 (10.00%) Project Manager
3 1 (10.00%) SEO Executive
3 1 (10.00%) SEO Manager
3 1 (10.00%) UX Designer
3 1 (10.00%) Web Content Editor
3 1 (10.00%) Web Editor
Miscellaneous
1 4 (40.00%) User Experience
2 3 (30.00%) Social Media
3 1 (10.00%) Management Information System
Processes & Methodologies
1 6 (60.00%) Agile Software Development
2 4 (40.00%) Analytics
2 4 (40.00%) Web Analytics
2 4 (40.00%) Web Application Development
3 3 (30.00%) Digital Transformation Programme
4 2 (20.00%) Content Writing
5 1 (10.00%) Pay per click
5 1 (10.00%) User Stories
5 1 (10.00%) Web Usability
Programming Languages
1 1 (10.00%) C
Quality Assurance & Compliance
1 1 (10.00%) Disclosure Scotland
Birmingham
Real Staffing
Posted: 7 days ago