Period
to 19 February 2018

The following table provides summary statistics for contract job vacancies advertised in the West Midlands with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 19 February 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
England > West Midlands
6 months to
19 Feb 2018
Same period 2017 Same period 2016
Rank 164 189 167
Rank change year-on-year +25 -22 -3
Contract jobs citing SEO 24 8 13
As % of all contract IT jobs advertised in the West Midlands 0.51% 0.15% 0.25%
As % of the Processes & Methodologies category 0.61% 0.18% 0.31%
Number of daily rates quoted 15 1 8
West Midlands median daily rate £450 £375 £388
Median daily rate % change year-on-year +20.00% -3.23% -8.82%
10th Percentile £331 £375 £282
90th Percentile £509 £375 £450
England median daily rate £389 £350 £375
% change year-on-year +11.07% -6.67% +7.14%
Number of hourly rates quoted 0 0 0
West Midlands median hourly rate - - -
England median hourly rate £30.00 £21.50 £30.00
% change year-on-year +39.53% -28.33% +53.85%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Contract vacancies with a requirement for process or methodology skills 3,954 4,340 4,184
As % of all contract IT jobs advertised in the West Midlands 83.24% 82.94% 81.62%
Number of daily rates quoted 2,494 2,670 2,344
West Midlands median daily rate £401 £400 £388
Median daily rate % change year-on-year +0.13% +3.23% +6.16%
10th Percentile £250 £250 £250
90th Percentile £550 £541 £550
England median daily rate £450 £438 £425
% change year-on-year +2.86% +2.94% +4.29%
Number of hourly rates quoted 144 142 130
West Midlands median hourly rate £23.99 £22.00 £20.00
Median hourly rate % change year-on-year +9.05% +10.00% -11.11%
10th Percentile £11.25 £11.66 £10.72
90th Percentile £48.75 £42.48 £43.75
England median hourly rate £24.09 £25.00 £23.50
% change year-on-year -3.64% +6.38% +17.50%

SEO
Job Vacancy Trend in the West Midlands

Job postings citing SEO as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for SEO in the West Midlands

SEO
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in the West Midlands.

Contractor daily rate trend for SEO in the West Midlands

SEO
Contractor Daily Rate Histogram in the West Midlands

The daily rate distribution of IT jobs citing SEO in the West Midlands over the 6 months to 19 February 2018.

Contractor daily rate histogram for SEO in the West Midlands

SEO
Contractor Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in the West Midlands.

Contractor hourly rate trend for SEO in the West Midlands

SEO
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the West Midlands region over the 6 months to 19 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry - 15 £450 - 2
Shropshire -4 4 £425 - 1
Birmingham - 3 £431 - 1
SEO
England

For the 6 months to 19 February 2018, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the West Midlands region with a requirement for SEO.

1 12 (50.00%) Agile Software Development
2 8 (33.33%) Legal
3 7 (29.17%) Publishing
3 7 (29.17%) Git (software)
3 7 (29.17%) Social Media
4 6 (25.00%) BDD
4 6 (25.00%) Analytics
4 6 (25.00%) Refactoring
4 6 (25.00%) Wiki
4 6 (25.00%) Kanban
4 6 (25.00%) Scrum
4 6 (25.00%) TDD
4 6 (25.00%) Pair Programming
4 6 (25.00%) .NET
5 5 (20.83%) C#
5 5 (20.83%) MVC
5 5 (20.83%) Web Usability
5 5 (20.83%) Elasticsearch
5 5 (20.83%) Analytical Skills
5 5 (20.83%) Microsoft Azure
5 5 (20.83%) ASP.NET Web API
6 4 (16.67%) Web Application Development
7 3 (12.50%) Google
7 3 (12.50%) Google Analytics
7 3 (12.50%) HTML
8 2 (8.33%) E-Commerce
8 2 (8.33%) Retail
8 2 (8.33%) Marketing
8 2 (8.33%) WordPress
8 2 (8.33%) Online Marketing

SEO
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (20.83%) Elasticsearch
2 2 (8.33%) WordPress
Applications
1 1 (4.17%) Spreadsheet
Business Applications
1 1 (4.17%) Magento
Cloud Services
1 5 (20.83%) Microsoft Azure
2 3 (12.50%) Google Analytics
3 2 (8.33%) GitHub
Database & Business Intelligence
1 1 (4.17%) Data Mining
Development Applications
1 7 (29.17%) Git (software)
2 1 (4.17%) Grunt
2 1 (4.17%) gulp
General
1 8 (33.33%) Legal
2 7 (29.17%) Publishing
3 2 (8.33%) Marketing
3 2 (8.33%) Retail
4 1 (4.17%) Brand Awareness
Job Titles
1 13 (54.17%) Content Designer
1 13 (54.17%) Designer
2 8 (33.33%) Developer
3 6 (25.00%) .NET Developer
4 5 (20.83%) Azure Developer
4 5 (20.83%) Digital Content Designer
4 5 (20.83%) Digital Designer
4 5 (20.83%) Digital Transformation
5 2 (8.33%) WordPress Developer
6 1 (4.17%) Analyst
6 1 (4.17%) Digital Analyst
6 1 (4.17%) Digital Analytics Analyst
6 1 (4.17%) Digital Marketing Manager
6 1 (4.17%) Google Analytics Analyst
6 1 (4.17%) Head of Digital
6 1 (4.17%) Marketing Manager
6 1 (4.17%) Performance Analyst
6 1 (4.17%) Transformation Analyst
6 1 (4.17%) Web Developer
Libraries, Frameworks & Software Standards
1 6 (25.00%) .NET
2 5 (20.83%) ASP.NET Web API
3 3 (12.50%) HTML
4 1 (4.17%) Ajax
4 1 (4.17%) CSS
4 1 (4.17%) jQuery
4 1 (4.17%) Sass
Miscellaneous
1 7 (29.17%) Social Media
2 6 (25.00%) Wiki
3 5 (20.83%) Analytical Skills
4 1 (4.17%) Animation
4 1 (4.17%) Management Information System
4 1 (4.17%) User Experience
Processes & Methodologies
1 12 (50.00%) Agile Software Development
2 6 (25.00%) Analytics
2 6 (25.00%) BDD
2 6 (25.00%) Kanban
2 6 (25.00%) Pair Programming
2 6 (25.00%) Refactoring
2 6 (25.00%) Scrum
2 6 (25.00%) TDD
3 5 (20.83%) MVC
3 5 (20.83%) Web Usability
4 4 (16.67%) Web Application Development
5 2 (8.33%) Digital Transformation Programme
5 2 (8.33%) E-Commerce
5 2 (8.33%) Online Marketing
5 2 (8.33%) Prototyping
5 2 (8.33%) Strategic Thinking
5 2 (8.33%) User Stories
6 1 (4.17%) A/B Testing
6 1 (4.17%) Affiliate Network
6 1 (4.17%) Conversion Rate Optimisation
Programming Languages
1 5 (20.83%) C#
2 1 (4.17%) JavaScript
2 1 (4.17%) PHP
Qualifications
1 1 (4.17%) Degree
1 1 (4.17%) Security Cleared
Vendors
1 3 (12.50%) Google
2 1 (4.17%) Facebook
2 1 (4.17%) Tableau
2 1 (4.17%) Twitter
2 1 (4.17%) WooCommerce