CRM Senior Capability & Innovations Lead
- Hiring Organisation
- Entain
- Location
- Arkansas, United Kingdom
- Employment Type
- Full Time
that enhance customer engagement, operational efficiency and commercial performance. Acting as the bridge between CRM, Martech, Product, Data Science, Commercial teams, Optimove and other strategic partners, you will ensure Entain continues to maximise value from its CRM technology investments while driving the evolution of our customer marketing capabilities. … governance, frameworks and success measures to drive CRM maturity, AI adoption and marketing effectiveness. Communicate roadmap progress, opportunities and risks to senior stakeholders, influencing strategic decision-making. Qualifications Minimum 5 years' experience in CRM, Customer Marketing, MarTech, Product or Innovation-related roles. Strong understanding of customer lifecycle marketing, retention ...