experimentation roadmap (A/B testing, CRO) Using analytics, customer insights, and testing tools to identify opportunities and drive improvements Collaborating with product, UX, engineering, and marketing teams to implement winning experiments Defining CX metrics, monitoring performance, and presenting insights to senior stakeholders Driving a culture of continuous improvement, innovation … , CRO, or product optimisation Strong analytical mindset with experience using tools such as Google Analytics, Optimizely, VWO, or similar Solid understanding of UX/UI principles, experimentation, and digital optimisation Experience working in a cross-functional, fast-paced environment Excellent communication skills with the ability to influence ...