Period
to 30 July 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in Basingstoke. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 30 July 2021 with a comparison to the same period over the previous 2 years.

Advertising
Hampshire > Basingstoke
6 months to
30 Jul 2021
Same period 2020 Same period 2019
Rank 58 65 106
Rank change year-on-year +7 +41 +14
Permanent jobs citing Advertising 11 3 12
As % of all permanent jobs advertised in Basingstoke 1.92% 0.50% 0.80%
As % of the General category 4.26% 1.23% 1.83%
Number of salaries quoted 11 3 9
10th Percentile " £56,250 £26,150
25th Percentile £37,500 £61,875 £27,500
Median annual salary (50th Percentile) £40,000 £72,500 £74,000
Median % change year-on-year -44.83% -2.03% +55.79%
75th Percentile £52,500 £73,750 £76,000
90th Percentile £75,000 " £78,750
Hampshire median annual salary £50,000 £50,000 £40,000
% change year-on-year - +25.00% -15.79%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Basingstoke with a requirement for common skills.

All General Skills
Basingstoke
Permanent vacancies with a requirement for common skills 258 244 657
As % of all permanent IT jobs advertised in Basingstoke 45.03% 40.67% 43.65%
Number of salaries quoted 206 196 528
10th Percentile £32,500 £33,750 £30,500
25th Percentile £41,563 £39,750 £35,000
Median annual salary (50th Percentile) £55,000 £52,500 £47,500
Median % change year-on-year +4.76% +10.53% -5.00%
75th Percentile £72,375 £67,500 £60,000
90th Percentile £78,750 £71,125 £68,750
Hampshire median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - -

Advertising
Job Vacancy Trend in Basingstoke

Job postings citing Advertising as a proportion of all IT jobs advertised in Basingstoke.

Job vacancy trend for Advertising in Basingstoke

Advertising
Salary Trend in Basingstoke

3-month moving average salary quoted in jobs citing Advertising in Basingstoke.

Salary trend for Advertising in Basingstoke

Advertising
Salary Histogram in Basingstoke

Salary distribution for jobs citing Advertising in Basingstoke over the 6 months to 30 July 2021.

Salary histogram for Advertising in Basingstoke

For the 6 months to 30 July 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Basingstoke region with a requirement for Advertising.

1 7 (63.64%) E-Commerce
1 7 (63.64%) Marketing
1 7 (63.64%) Business Development
1 7 (63.64%) Collaborative Working
2 2 (18.18%) Data Science
2 2 (18.18%) Problem-Solving
2 2 (18.18%) TypeScript
2 2 (18.18%) Docker
2 2 (18.18%) Kubernetes
2 2 (18.18%) React
2 2 (18.18%) Agile Software Development
2 2 (18.18%) Node.js
2 2 (18.18%) Law
3 1 (9.09%) PostgreSQL
3 1 (9.09%) Data Security
3 1 (9.09%) Electronics
3 1 (9.09%) Data Modelling
3 1 (9.09%) SOA
3 1 (9.09%) HTML
3 1 (9.09%) Java
3 1 (9.09%) JavaScript
3 1 (9.09%) SQL
3 1 (9.09%) CSS
3 1 (9.09%) REST
3 1 (9.09%) Redis
3 1 (9.09%) Big Data
3 1 (9.09%) Kafka
3 1 (9.09%) Express
3 1 (9.09%) Protocol Buffers
3 1 (9.09%) SSH

Advertising
Co-occurring IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (9.09%) Apache Spark
Applications
1 1 (9.09%) Figma
Cloud Services
1 1 (9.09%) Akamai
1 1 (9.09%) Amazon S3
1 1 (9.09%) AWS
1 1 (9.09%) GCP
1 1 (9.09%) npm
Communications & Networking
1 1 (9.09%) SSH
Database & Business Intelligence
1 1 (9.09%) Big Data
1 1 (9.09%) NoSQL
1 1 (9.09%) PostgreSQL
1 1 (9.09%) Redis
Development Applications
1 1 (9.09%) Cypress.io
1 1 (9.09%) Git (software)
1 1 (9.09%) webpack
General
1 7 (63.64%) Marketing
2 2 (18.18%) Law
3 1 (9.09%) Analytical Skills
3 1 (9.09%) Electronics
3 1 (9.09%) Social Skills
Job Titles
1 7 (63.64%) Account Manager
1 7 (63.64%) Senior Account Manager
1 7 (63.64%) Senior Manager
2 1 (9.09%) Architect
2 1 (9.09%) Consultant
2 1 (9.09%) Design Engineer
2 1 (9.09%) Electronics Design Engineer
2 1 (9.09%) Electronics Engineer
2 1 (9.09%) Implementation Consultant
2 1 (9.09%) Software Architect
2 1 (9.09%) Technical Consultant
2 1 (9.09%) Technical Implementation Consultant
Libraries, Frameworks & Software Standards
1 2 (18.18%) Node.js
1 2 (18.18%) React
2 1 (9.09%) CSS
2 1 (9.09%) Express
2 1 (9.09%) gRPC
2 1 (9.09%) HTML
2 1 (9.09%) Jest
2 1 (9.09%) Kafka
2 1 (9.09%) Protocol Buffers
2 1 (9.09%) REST
Miscellaneous
1 1 (9.09%) User Experience
Processes & Methodologies
1 7 (63.64%) Business Development
1 7 (63.64%) Collaborative Working
1 7 (63.64%) E-Commerce
2 2 (18.18%) Agile Software Development
2 2 (18.18%) Data Science
2 2 (18.18%) Problem-Solving
3 1 (9.09%) Analytical Thinking
3 1 (9.09%) Data Modelling
3 1 (9.09%) Data Security
3 1 (9.09%) Deployment Automation
3 1 (9.09%) DevOps
3 1 (9.09%) Differential Privacy
3 1 (9.09%) Domain Models
3 1 (9.09%) Domain-Driven Design
3 1 (9.09%) Prototyping
3 1 (9.09%) Site Reliability Engineering
3 1 (9.09%) SOA
3 1 (9.09%) Software Engineering
3 1 (9.09%) Strategic Thinking
3 1 (9.09%) Wireframes
Programming Languages
1 2 (18.18%) TypeScript
2 1 (9.09%) Java
2 1 (9.09%) JavaScript
2 1 (9.09%) SQL
Qualifications
1 1 (9.09%) Degree
1 1 (9.09%) Master's Degree
Quality Assurance & Compliance
1 1 (9.09%) QA
System Software
1 2 (18.18%) Docker
Systems Management
1 2 (18.18%) Kubernetes
2 1 (9.09%) Ansible