The following table provides summary statistics for permanent job vacancies advertised in Basingstoke with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 3 months to 26 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
26 Mar 2017
Same period 2016 Same period 2015
Pay per click (PPC)
Hampshire / Basingstoke
Rank 59 61 -
Rank change year-on-year +2 -  
Permanent jobs citing Pay per click 1 5 0
As % of all permanent IT jobs advertised in Basingstoke 0.22% 0.95% -
As % of the Processes & Methodologies category 0.29% 1.08% -
Number of salaries quoted 1 5 0
Median salary £30,000 £42,500 -
Median salary % change year-on-year -29.41% -  
UK excluding London median salary £36,000 £31,250 £30,000
% change year-on-year +15.20% +4.16%  

Pay per click is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Basingstoke with a requirement for process and methodology skills.

Process & Methodology Skills
Basingstoke
Permanent job vacancies with a requirement for process and methodology skills 350 465 395
As % of all permanent IT job vacancies advertised in Basingstoke 75.76% 88.24% 85.31%
Number of salaries quoted 308 392 315
Median salary £45,000 £45,000 £45,000
90% offered a salary of more than £32,500 £32,500 £27,500
10% offered a salary of more than £67,500 £60,000 £62,500
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Pay per click
Job Vacancy Trend in Basingstoke

The job posting trend of jobs advertised in Basingstoke citing Pay per click as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Pay per click in Basingstoke

Pay per click
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in Basingstoke.

Salary trend for Pay per click in Basingstoke

Pay per click
Top 14 Related IT Skills in Basingstoke

For the 6 months to 26 March 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Basingstoke region with a requirement for Pay per click.

1 2 (100.00%) SEO
1 2 (100.00%) Advertising
1 2 (100.00%) Content Management
1 2 (100.00%) Google
1 2 (100.00%) Marketing
1 2 (100.00%) Blog
1 2 (100.00%) Google Analytics
1 2 (100.00%) Email Marketing
1 2 (100.00%) Customer Engagement
1 2 (100.00%) Social Media
1 2 (100.00%) Analytics
1 2 (100.00%) Digital Content Management
1 2 (100.00%) Digital Analytics
1 2 (100.00%) Content Writing

Pay per click
Top Related IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 2 (100.00%) Google Analytics
General
1 2 (100.00%) Advertising
1 2 (100.00%) Marketing
Job Titles
1 2 (100.00%) Content Manager
1 2 (100.00%) Digital Content Manager
Miscellaneous
1 2 (100.00%) Blog
1 2 (100.00%) Social Media
Processes & Methodologies
1 2 (100.00%) Analytics
1 2 (100.00%) Content Management
1 2 (100.00%) Content Writing
1 2 (100.00%) Customer Engagement
1 2 (100.00%) Digital Analytics
1 2 (100.00%) Digital Content Management
1 2 (100.00%) Email Marketing
1 2 (100.00%) SEO
Vendors
1 2 (100.00%) Google