Period
to 22 January 2018

The following table provides summary statistics for permanent job vacancies advertised in Hampshire with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 22 January 2018 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
South East > Hampshire
6 months to
22 Jan 2018
Same period 2017 Same period 2016
Rank 263 194 252
Rank change year-on-year -69 +58 +21
Permanent jobs citing Pay per click 8 59 26
As % of all permanent IT jobs advertised in Hampshire 0.12% 0.96% 0.37%
As % of the Processes & Methodologies category 0.13% 1.10% 0.43%
Number of salaries quoted 8 6 23
Hampshire median annual salary £27,500 £32,750 £25,000
Median salary % change year-on-year -16.03% +31.00% -28.57%
10th Percentile £26,250 £29,250 £19,500
90th Percentile £33,750 £35,375 £60,000
South East median annual salary £29,000 £35,000 £30,000
% change year-on-year -17.14% +16.67% -

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Hampshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Hampshire
Permanent vacancies with a requirement for process or methodology skills 5,985 5,346 6,103
As % of all permanent IT jobs advertised in Hampshire 86.66% 86.90% 87.00%
Number of salaries quoted 5,092 4,496 5,301
Hampshire median annual salary £42,500 £42,500 £42,500
10th Percentile £26,250 £26,250 £26,250
90th Percentile £65,000 £63,750 £63,750
South East median annual salary £45,000 £45,000 £45,000

Pay per click
Job Vacancy Trend in Hampshire

Job postings citing Pay per click as a percentage of all IT jobs advertised in Hampshire.

Job vacancy trend for Pay per click in Hampshire

Pay per click
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in Hampshire.

Salary trend for Pay per click in Hampshire

Pay per click
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the Hampshire region over the 6 months to 22 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Fareham - 5 £27,500 -
Portsmouth - 2 £32,500 - 1
Basingstoke -10 1 £32,500 +8.33%
Pay per click
South East

For the 6 months to 22 January 2018, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hampshire region with a requirement for Pay per click.

1 8 (100.00%) Marketing
2 7 (87.50%) Google
3 5 (62.50%) Content Management
3 5 (62.50%) Web Analytics
3 5 (62.50%) Omniture
3 5 (62.50%) CMS
3 5 (62.50%) Web Design
3 5 (62.50%) HTML
3 5 (62.50%) CSS
3 5 (62.50%) Adobe
3 5 (62.50%) WebTrends
3 5 (62.50%) WordPress
3 5 (62.50%) Online Marketing
3 5 (62.50%) Graphic Design
3 5 (62.50%) Joomla!
3 5 (62.50%) Search Engine Marketing
3 5 (62.50%) Google Analytics
3 5 (62.50%) Drupal
3 5 (62.50%) Adobe Analytics
3 5 (62.50%) Adobe Experience Manager
3 5 (62.50%) Analytics
3 5 (62.50%) Typography
3 5 (62.50%) Wireframes
4 3 (37.50%) AdWords
4 3 (37.50%) Social Media
4 3 (37.50%) Lead Generation
4 3 (37.50%) Digital Marketing
4 3 (37.50%) SEO
5 2 (25.00%) SaaS
5 2 (25.00%) Content Marketing

Pay per click
Co-occurring IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (62.50%) Adobe Experience Manager
1 5 (62.50%) CMS
1 5 (62.50%) Drupal
1 5 (62.50%) Joomla!
1 5 (62.50%) WordPress
Business Applications
1 5 (62.50%) WebTrends
2 1 (12.50%) Dynamics CRM
Cloud Services
1 5 (62.50%) Adobe Analytics
1 5 (62.50%) Google Analytics
2 3 (37.50%) AdWords
3 2 (25.00%) SaaS
General
1 8 (100.00%) Marketing
2 1 (12.50%) Retail
Job Titles
1 5 (62.50%) Designer
1 5 (62.50%) Web Designer
2 3 (37.50%) Digital Marketing Manager
2 3 (37.50%) Marketing Manager
Libraries, Frameworks & Software Standards
1 5 (62.50%) CSS
1 5 (62.50%) HTML
2 1 (12.50%) Apache Flex
Miscellaneous
1 5 (62.50%) Graphic Design
2 3 (37.50%) Social Media
3 1 (12.50%) Analytical Skills
3 1 (12.50%) User Experience
Processes & Methodologies
1 5 (62.50%) Analytics
1 5 (62.50%) Content Management
1 5 (62.50%) Online Marketing
1 5 (62.50%) Search Engine Marketing
1 5 (62.50%) Typography
1 5 (62.50%) Web Analytics
1 5 (62.50%) Web Design
1 5 (62.50%) Wireframes
2 3 (37.50%) Digital Marketing
2 3 (37.50%) Lead Generation
2 3 (37.50%) SEO
3 2 (25.00%) Content Marketing
3 2 (25.00%) Mentoring
3 2 (25.00%) Social Media Marketing
3 2 (25.00%) Strategic Thinking
4 1 (12.50%) Email Marketing
4 1 (12.50%) Marketing Strategy
4 1 (12.50%) Mathematics
4 1 (12.50%) Social Media Management
4 1 (12.50%) Time Management
Programming Languages
1 1 (12.50%) C
Qualifications
1 1 (12.50%) Analytics IQ
1 1 (12.50%) Degree
Quality Assurance & Compliance
1 1 (12.50%) SLA
Vendors
1 7 (87.50%) Google
2 5 (62.50%) Adobe
2 5 (62.50%) Omniture
3 1 (12.50%) Facebook
3 1 (12.50%) Hootsuite