Period
to 22 July 2017

The following table provides summary statistics for permanent job vacancies advertised in Hampshire with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 22 July 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
South East > Hampshire
6 months to
22 Jul 2017
Same period 2016 Same period 2015
Rank 239 266 238
Rank change year-on-year +27 -28 +32
Permanent jobs citing Pay per click 3 11 42
As % of all permanent IT jobs advertised in Hampshire 0.050% 0.16% 0.56%
As % of the Processes & Methodologies category 0.057% 0.18% 0.65%
Number of salaries quoted 2 11 18
Hampshire median annual salary £24,000 £31,000 £25,000
Median salary % change year-on-year -22.58% +24.00% -28.57%
10th Percentile £18,750 £26,000 £19,500
90th Percentile £28,850 £33,750 £30,600
South East median annual salary £27,500 £32,000 £30,000
% change year-on-year -14.06% +6.67% -7.69%

Pay per click is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Hampshire with a requirement for process and methodology skills.

Process & Methodology Skills
Hampshire
Permanent job vacancies with a requirement for process and methodology skills 5223 5976 6415
As % of all permanent IT job vacancies advertised in Hampshire 86.88% 86.26% 85.88%
Number of salaries quoted 4512 5232 5266
Hampshire median annual salary £42,500 £41,000 £42,500
Median salary % change year-on-year +3.66% -3.53% +6.25%
10th Percentile £26,250 £26,250 £25,000
90th Percentile £65,000 £61,750 £62,500
South East median annual salary £45,000 £45,000 £45,000

Pay per click
Job Vacancy Trend in Hampshire

Job postings citing Pay per click as a percentage of all IT jobs advertised in Hampshire.

Job vacancy trend for Pay per click in Hampshire

Pay per click
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in Hampshire.

Salary trend for Pay per click in Hampshire

Pay per click
Salary Histogram in Hampshire

The salary distribution of IT jobs citing Pay per click in Hampshire over the 6 months to 22 July 2017.

Salary histogram for Pay per click in Hampshire

Pay per click
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the Hampshire region over the 6 months to 22 July 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Southampton +25 2 £18,000 -40.00%
Basingstoke - 1 £30,000 -
Pay per click
South East

For the 6 months to 22 July 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hampshire region with a requirement for Pay per click.

1 3 (100.00%) Marketing
2 2 (66.67%) Digital Marketing
2 2 (66.67%) Social Media
2 2 (66.67%) SEO
3 1 (33.33%) Advertising
3 1 (33.33%) CMS
3 1 (33.33%) Adobe Illustrator
3 1 (33.33%) InDesign
3 1 (33.33%) Content Management
3 1 (33.33%) Microsoft PowerPoint
3 1 (33.33%) Google
3 1 (33.33%) HTML
3 1 (33.33%) JavaScript
3 1 (33.33%) Photoshop
3 1 (33.33%) CSS
3 1 (33.33%) Flash
3 1 (33.33%) Microsoft Excel
3 1 (33.33%) CRM
3 1 (33.33%) E-Commerce
3 1 (33.33%) Dreamweaver
3 1 (33.33%) Adobe
3 1 (33.33%) Analytics
3 1 (33.33%) Adobe Creative Suite
3 1 (33.33%) Digital Content Management
3 1 (33.33%) Front End Development
3 1 (33.33%) AdWords
3 1 (33.33%) Digital Analytics
3 1 (33.33%) Content Writing
3 1 (33.33%) Content Syndication
3 1 (33.33%) Customer Engagement

Pay per click
Co-occurring IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (33.33%) CMS
Applications
1 1 (33.33%) Adobe Creative Suite
1 1 (33.33%) Adobe Illustrator
1 1 (33.33%) InDesign
1 1 (33.33%) Microsoft Excel
1 1 (33.33%) Microsoft PowerPoint
1 1 (33.33%) Photoshop
Cloud Services
1 1 (33.33%) AdWords
1 1 (33.33%) Google Analytics
Development Applications
1 1 (33.33%) Dreamweaver
General
1 3 (100.00%) Marketing
2 1 (33.33%) Advertising
Job Titles
1 1 (33.33%) Content Manager
1 1 (33.33%) Digital Content Manager
1 1 (33.33%) PPC Manager
1 1 (33.33%) Web Content Specialist
1 1 (33.33%) Web Specialist
Libraries, Frameworks & Software Standards
1 1 (33.33%) CSS
1 1 (33.33%) Flash
1 1 (33.33%) HTML
Miscellaneous
1 2 (66.67%) Social Media
2 1 (33.33%) Blog
Processes & Methodologies
1 2 (66.67%) Digital Marketing
1 2 (66.67%) SEO
2 1 (33.33%) Analytics
2 1 (33.33%) Content Management
2 1 (33.33%) Content Syndication
2 1 (33.33%) Content Writing
2 1 (33.33%) CRM
2 1 (33.33%) Customer Engagement
2 1 (33.33%) Digital Analytics
2 1 (33.33%) Digital Content Management
2 1 (33.33%) E-Commerce
2 1 (33.33%) Email Marketing
2 1 (33.33%) Front End Development
2 1 (33.33%) Web Development
Programming Languages
1 1 (33.33%) JavaScript
Vendors
1 1 (33.33%) Adobe
1 1 (33.33%) Google