The following table provides summary statistics for permanent job vacancies advertised in Hampshire with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 3 months to 27 April 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
South East / Hampshire
3 months to
27 Apr 2017
Same period 2016 Same period 2015
Rank 163 186 187
Rank change year-on-year +23 +1  
Permanent jobs citing Pay per click 1 3 10
As % of all permanent IT jobs advertised in Hampshire 0.033% 0.088% 0.26%
As % of the Processes & Methodologies category 0.038% 0.10% 0.31%
Number of salaries quoted 1 3 4
Median salary £30,000 £27,500 £29,000
Median salary % change year-on-year +9.09% -5.17%  
UK excluding London median salary £34,000 £30,500 £29,000
% change year-on-year +11.47% +5.17%  

Pay per click is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Hampshire with a requirement for process and methodology skills.

Process & Methodology Skills
Hampshire
Permanent job vacancies with a requirement for process and methodology skills 2645 2885 3184
As % of all permanent IT job vacancies advertised in Hampshire 87.15% 84.75% 84.32%
Number of salaries quoted 2271 2526 2636
Median salary £42,500 £42,500 £43,000
Median salary % change year-on-year - -1.16%  
90% offered a salary of more than £30,000 £28,500 £29,000
10% offered a salary of more than £61,410 £65,000 £63,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Pay per click
Job Vacancy Trend in Hampshire

The job posting trend of jobs advertised in Hampshire citing Pay per click as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Pay per click in Hampshire

Pay per click
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in Hampshire.

Salary trend for Pay per click in Hampshire

Pay per click
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the Hampshire region over the 3 months to 27 April 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Basingstoke - 1 £30,000 -
Pay per click
South East

For the 6 months to 27 April 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hampshire region with a requirement for Pay per click.

1 43 (100.00%) Marketing
2 42 (97.67%) Digital Marketing
3 40 (93.02%) SEO
4 39 (90.70%) E-Commerce
5 38 (88.37%) Lead Generation
6 34 (79.07%) Social Media
7 31 (72.09%) Analytics
8 26 (60.47%) Advertising
8 26 (60.47%) Email Marketing
9 25 (58.14%) Display Advertising
10 23 (53.49%) Google
10 23 (53.49%) Google Analytics
11 17 (39.53%) User Experience
12 16 (37.21%) Digital Analytics
12 16 (37.21%) Adobe
13 15 (34.88%) A/B Testing
14 14 (32.56%) Digital Media
14 14 (32.56%) Web Analytics
15 11 (25.58%) AdWords
16 10 (23.26%) Web Development
17 9 (20.93%) Creative Problem-Solving
18 8 (18.60%) Conversion Rate Optimisation
18 8 (18.60%) Personalization
18 8 (18.60%) Actionable Insight
18 8 (18.60%) Optimizely
18 8 (18.60%) Monetate
18 8 (18.60%) Continuous Improvement
18 8 (18.60%) Online Marketing
18 8 (18.60%) Degree
18 8 (18.60%) Data Analysis

Pay per click
Co-occurring IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (2.33%) CMS
Applications
1 1 (2.33%) Adobe Creative Suite
1 1 (2.33%) Adobe Illustrator
1 1 (2.33%) InDesign
1 1 (2.33%) Microsoft Excel
1 1 (2.33%) Microsoft PowerPoint
1 1 (2.33%) Photoshop
Cloud Services
1 23 (53.49%) Google Analytics
2 11 (25.58%) AdWords
3 7 (16.28%) Adobe Analytics
Development Applications
1 1 (2.33%) Dreamweaver
General
1 43 (100.00%) Marketing
2 26 (60.47%) Advertising
Job Titles
1 9 (20.93%) Developer
1 9 (20.93%) Senior Developer
1 9 (20.93%) Senior Web Developer
1 9 (20.93%) Web Developer
2 8 (18.60%) Conversion Manager
2 8 (18.60%) Marketing Executive
2 8 (18.60%) PPC Executive
2 8 (18.60%) Search Marketing Executive
2 8 (18.60%) Senior Marketing Executive
3 7 (16.28%) Online Trading Manager
4 5 (11.63%) Digital Marketing Manager
4 5 (11.63%) Marketing Manager
4 5 (11.63%) Senior Digital Marketing Manager
4 5 (11.63%) Senior Manager
4 5 (11.63%) Senior Marketing Manager
5 3 (6.98%) PPC Manager
6 2 (4.65%) Campaign Manager
7 1 (2.33%) Content Manager
7 1 (2.33%) Web Content Specialist
7 1 (2.33%) Web Specialist
Libraries, Frameworks & Software Standards
1 1 (2.33%) CSS
1 1 (2.33%) Flash
1 1 (2.33%) HTML
Miscellaneous
1 34 (79.07%) Social Media
2 17 (39.53%) User Experience
3 14 (32.56%) Digital Media
4 1 (2.33%) Analytical Skills
4 1 (2.33%) Blog
Processes & Methodologies
1 42 (97.67%) Digital Marketing
2 40 (93.02%) SEO
3 39 (90.70%) E-Commerce
4 38 (88.37%) Lead Generation
5 31 (72.09%) Analytics
6 26 (60.47%) Email Marketing
7 25 (58.14%) Display Advertising
8 16 (37.21%) Digital Analytics
9 15 (34.88%) A/B Testing
10 14 (32.56%) Web Analytics
11 10 (23.26%) Web Development
12 9 (20.93%) Creative Problem-Solving
13 8 (18.60%) Actionable Insight
13 8 (18.60%) Continuous Improvement
13 8 (18.60%) Conversion Rate Optimisation
13 8 (18.60%) Data Analysis
13 8 (18.60%) Online Marketing
13 8 (18.60%) Personalization
14 5 (11.63%) Affiliate Network
14 5 (11.63%) Planning and Forecasting
Programming Languages
1 1 (2.33%) JavaScript
Qualifications
1 8 (18.60%) Degree
Vendors
1 23 (53.49%) Google
2 16 (37.21%) Adobe
3 8 (18.60%) Monetate
3 8 (18.60%) Optimizely