The following table provides summary statistics for contract job vacancies advertised in Berkshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 29 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
South East > Berkshire
3 months to
29 Jun 2017
Same period 2016 Same period 2015
Rank 97 115 103
Rank change year-on-year +18 -12  
Contract jobs citing Google Analytics 3 4 14
As % of all contract IT jobs advertised in Berkshire 0.16% 0.17% 0.57%
As % of the Cloud Services category 1.54% 1.50% 9.21%
Number of daily rates quoted 2 1 11
Berkshire median daily rate £600 £125 £363
Median daily rate % change year-on-year +380.00% -65.51%  
10th Percentile £438 £113 £175
90th Percentile £783 £138 £463
South East median daily rate £488 £238 £363
% change year-on-year +105.57% -34.48%  
Number of hourly rates quoted 0 3 0
Berkshire median hourly rate - £19.61 -
South East median hourly rate £29.00 £19.61 -
% change year-on-year +47.88% -  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for cloud computing skills.

Contract Cloud Computing Skills
Berkshire
Contract job vacancies with a requirement for cloud computing skills 195 267 152
As % of all contract IT job vacancies advertised in Berkshire 10.67% 11.35% 6.20%
Number of daily rates quoted 249 238 115
Berkshire median daily rate £425 £450 £375
Median daily rate % change year-on-year -5.55% +20.00%  
10th Percentile £325 £214 £163
90th Percentile £571 £575 £509
South East median daily rate £450 £450 £400
% change year-on-year - +12.50%  
Number of hourly rates quoted 4 9 2
Berkshire median hourly rate £12.45 £19.61 £18.50
Median hourly rate % change year-on-year -36.51% +6.00%  
10th Percentile £11.25 £11.70 £14.95
90th Percentile £13.75 £20.48 £22.85
South East median hourly rate £16.50 £19.61 £28.00
% change year-on-year -15.85% -29.96%  

Google Analytics
Job Vacancy Trend in Berkshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Google Analytics in Berkshire

Google Analytics
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Berkshire.

Contractor daily rate trend for Google Analytics in Berkshire

Google Analytics
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing Google Analytics in Berkshire over the 3 months to 29 June 2017.

Contractor daily rate histogram for Google Analytics in Berkshire

Google Analytics
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in Berkshire.

Contractor hourly rate trend for Google Analytics in Berkshire

Google Analytics
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Berkshire region over the 3 months to 29 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bracknell +6 1 £400 +220.00%
Slough - 1 - -
Google Analytics
South East

For the 6 months to 29 June 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Google Analytics.

1 10 (100.00%) Analytics
2 9 (90.00%) Google
3 7 (70.00%) Marketing
4 6 (60.00%) CRM
5 5 (50.00%) HTML
5 5 (50.00%) SMS
5 5 (50.00%) Workflow
5 5 (50.00%) Workflow Management
5 5 (50.00%) Digital Marketing
5 5 (50.00%) SmartFocus
5 5 (50.00%) Tableau
5 5 (50.00%) Mobile Marketing
5 5 (50.00%) Marketing Automation
5 5 (50.00%) Mobile Optimisation
5 5 (50.00%) Personalization
6 3 (30.00%) E-Commerce
7 2 (20.00%) SAS
7 2 (20.00%) SQL
7 2 (20.00%) BusinessObjects
7 2 (20.00%) Legal
7 2 (20.00%) Agile Software Development
7 2 (20.00%) Change Control
7 2 (20.00%) Email Marketing
7 2 (20.00%) Customer Insight
7 2 (20.00%) Analytical Skills
8 1 (10.00%) Actionable Insight
8 1 (10.00%) API Development
8 1 (10.00%) Power BI
8 1 (10.00%) AdSense
8 1 (10.00%) AngularJS

Google Analytics
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (20.00%) SAS
2 1 (10.00%) Umbraco
Cloud Services
1 5 (50.00%) SmartFocus
2 1 (10.00%) AdSense
2 1 (10.00%) Microsoft Azure
Communications & Networking
1 5 (50.00%) SMS
Database & Business Intelligence
1 2 (20.00%) BusinessObjects
2 1 (10.00%) Power BI
General
1 7 (70.00%) Marketing
2 2 (20.00%) Legal
3 1 (10.00%) Retail
3 1 (10.00%) Spanish Language
Job Titles
1 4 (40.00%) Digital Executive
1 4 (40.00%) Digital Marketing Executive
1 4 (40.00%) Marketing Executive
2 2 (20.00%) Marketing Automation Executive
3 1 (10.00%) Analytics Manager
3 1 (10.00%) Business Analyst
3 1 (10.00%) Customer Analyst
3 1 (10.00%) Customer Insight Analyst
3 1 (10.00%) Data Insight Analyst
3 1 (10.00%) Database Manager
3 1 (10.00%) Database Marketing Manager
3 1 (10.00%) Developer
3 1 (10.00%) E-Commerce Marketing Manager
3 1 (10.00%) Email Executive
3 1 (10.00%) Email Marketing Executive
3 1 (10.00%) Insight Analyst
3 1 (10.00%) Insight Data Analyst
3 1 (10.00%) Marketing Database Manager
3 1 (10.00%) Mobile Marketing Executive
3 1 (10.00%) Web Manager
Libraries, Frameworks & Software Standards
1 5 (50.00%) HTML
2 1 (10.00%) AngularJS
Miscellaneous
1 2 (20.00%) Analytical Skills
2 1 (10.00%) User Experience
Processes & Methodologies
1 10 (100.00%) Analytics
2 6 (60.00%) CRM
3 5 (50.00%) Digital Marketing
3 5 (50.00%) Marketing Automation
3 5 (50.00%) Mobile Marketing
3 5 (50.00%) Mobile Optimisation
3 5 (50.00%) Personalization
3 5 (50.00%) Workflow
3 5 (50.00%) Workflow Management
4 3 (30.00%) E-Commerce
5 2 (20.00%) Agile Software Development
5 2 (20.00%) Change Control
5 2 (20.00%) Customer Insight
5 2 (20.00%) Email Marketing
6 1 (10.00%) Actionable Insight
6 1 (10.00%) API Development
6 1 (10.00%) CHAID
6 1 (10.00%) Content Management
6 1 (10.00%) Database Marketing
6 1 (10.00%) Web Analytics
Programming Languages
1 2 (20.00%) SQL
Vendors
1 9 (90.00%) Google
2 5 (50.00%) Tableau
3 1 (10.00%) Facebook
3 1 (10.00%) Twitter