The following table provides summary statistics for contract job vacancies advertised in Berkshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 28 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
South East / Berkshire
3 months to
28 Mar 2017
Same period 2016 Same period 2015
Rank 88 117 129
Rank change year-on-year +29 +12  
Contract jobs citing Google Analytics 7 4 11
As % of all contract IT jobs advertised in Berkshire 0.39% 0.16% 0.37%
As % of the Cloud Services category 3.66% 1.77% 7.80%
Number of daily rates quoted 5 0 8
Median daily rate £180 - £348
90% offered a daily rate of more than £162 - £232
10% offered a daily rate of more than £335 - £440
UK excluding London median daily rate £325 £320 £325
% change year-on-year +1.56% -1.53%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for cloud computing skills.

Contract Cloud Computing Skills
Berkshire
Contract job vacancies with a requirement for cloud computing skills 191 226 141
As % of all contract IT job vacancies advertised in Berkshire 10.51% 9.18% 4.74%
Number of daily rates quoted 99 130 84
Median daily rate £450 £450 £425
Median daily rate % change year-on-year - +5.88%  
90% offered a daily rate of more than £200 £350 £254
10% offered a daily rate of more than £525 £525 £650
UK excluding London median daily rate £435 £425 £400
% change year-on-year +2.35% +6.25%  
Number of hourly rates quoted 4 2 3
Median hourly rate £15.00 £95.50 £14.50
Median hourly rate % change year-on-year -84.29% +558.62%  
UK excluding London median hourly rate £15.50 £19.50 £22.50
% change year-on-year -20.49% -13.35%  

Google Analytics
Job Vacancy Trend in Berkshire

The job posting trend of jobs advertised in Berkshire citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in Berkshire

Google Analytics
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Berkshire.

Contractor daily rate trend for Google Analytics in Berkshire

Google Analytics
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing Google Analytics in Berkshire over the 3 months to 28 March 2017.

Contractor daily rate histogram for Google Analytics in Berkshire

Google Analytics
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in Berkshire.

Contractor hourly rate trend for Google Analytics in Berkshire

Google Analytics
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Berkshire region over the 3 months to 28 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Slough +10 5 £180 -
Bracknell - 2 £425 - 1
Google Analytics
South East

For the 6 months to 28 March 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Google Analytics.

1 11 (100.00%) Google
1 11 (100.00%) Analytics
2 10 (90.91%) Marketing
3 9 (81.82%) CRM
4 8 (72.73%) HTML
4 8 (72.73%) SMS
4 8 (72.73%) Workflow
4 8 (72.73%) Workflow Management
4 8 (72.73%) Digital Marketing
4 8 (72.73%) SmartFocus
4 8 (72.73%) Mobile Marketing
4 8 (72.73%) Tableau
4 8 (72.73%) Marketing Automation
4 8 (72.73%) Mobile Optimisation
4 8 (72.73%) Personalization
5 4 (36.36%) Legal
5 4 (36.36%) Change Control
6 2 (18.18%) Customer Insight
6 2 (18.18%) Agile Software Development
6 2 (18.18%) BusinessObjects
6 2 (18.18%) SQL
6 2 (18.18%) E-Commerce
6 2 (18.18%) SAS
6 2 (18.18%) Email Marketing
7 1 (9.09%) Requirements Analysis
7 1 (9.09%) Database Marketing
7 1 (9.09%) Drupal
7 1 (9.09%) User Acceptance Testing
7 1 (9.09%) Salesforce.com
7 1 (9.09%) Retail

Google Analytics
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (18.18%) SAS
2 1 (9.09%) Drupal
Business Applications
1 1 (9.09%) Eloqua
Cloud Services
1 8 (72.73%) SmartFocus
Communications & Networking
1 8 (72.73%) SMS
Database & Business Intelligence
1 2 (18.18%) BusinessObjects
General
1 10 (90.91%) Marketing
2 4 (36.36%) Legal
3 1 (9.09%) Retail
Job Titles
1 7 (63.64%) Digital Executive
1 7 (63.64%) Digital Marketing Executive
1 7 (63.64%) Marketing Executive
2 2 (18.18%) Analyst
2 2 (18.18%) Marketing Automation Executive
3 1 (9.09%) Analytics Manager
3 1 (9.09%) Business Analyst
3 1 (9.09%) Data Insight Analyst
3 1 (9.09%) Database Marketing Manager
3 1 (9.09%) E-Commerce Manager
3 1 (9.09%) E-Commerce Marketing Manager
3 1 (9.09%) Email Executive
3 1 (9.09%) Email Marketing Executive
3 1 (9.09%) Insight Data Analyst
3 1 (9.09%) Marketing Business Analyst
3 1 (9.09%) Marketing Database Manager
3 1 (9.09%) Marketing Manager
3 1 (9.09%) Mobile Marketing Executive
3 1 (9.09%) Salesforce Analyst
3 1 (9.09%) Salesforce Business Analyst
Libraries, Frameworks & Software Standards
1 8 (72.73%) HTML
Miscellaneous
1 1 (9.09%) Analytical Skills
Processes & Methodologies
1 11 (100.00%) Analytics
2 9 (81.82%) CRM
3 8 (72.73%) Digital Marketing
3 8 (72.73%) Marketing Automation
3 8 (72.73%) Mobile Marketing
3 8 (72.73%) Mobile Optimisation
3 8 (72.73%) Personalization
3 8 (72.73%) Workflow
3 8 (72.73%) Workflow Management
4 4 (36.36%) Change Control
5 2 (18.18%) Agile Software Development
5 2 (18.18%) Customer Insight
5 2 (18.18%) E-Commerce
5 2 (18.18%) Email Marketing
6 1 (9.09%) Business Process Analysis
6 1 (9.09%) Database Marketing
6 1 (9.09%) GAP Analysis
6 1 (9.09%) Requirements Analysis
6 1 (9.09%) User Acceptance Testing
Programming Languages
1 2 (18.18%) SQL
Vendors
1 11 (100.00%) Google
2 8 (72.73%) Tableau
3 1 (9.09%) Pardot
3 1 (9.09%) Salesforce Marketing Cloud
3 1 (9.09%) Salesforce.com