Period
to 22 November 2017

The following table provides summary statistics for contract job vacancies advertised in Berkshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
South East > Berkshire
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 141 156 158
Rank change year-on-year +15 +2 +13
Contract jobs citing Google Analytics 23 13 23
As % of all contract IT jobs advertised in Berkshire 0.56% 0.30% 0.47%
As % of the Cloud Services category 3.63% 2.56% 6.63%
Number of daily rates quoted 14 7 13
Berkshire median daily rate £575 £275 £363
Median daily rate % change year-on-year +109.09% -24.14% +25.54%
10th Percentile £404 £250 £155
90th Percentile £588 £390 £495
South East median daily rate £463 £263 £370
% change year-on-year +76.19% -29.05% +23.33%
Number of hourly rates quoted 2 2 6
Berkshire median hourly rate £35.50 £19.61 £14.50
Median hourly rate % change year-on-year +81.03% +35.24% -63.75%
10th Percentile £31.25 £18.81 £11.00
90th Percentile £37.75 £20.42 £15.25
South East median hourly rate £31.00 £26.06 £14.50
% change year-on-year +18.98% +79.69% -61.33%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for cloud computing skills.

All Cloud Skills
Berkshire
Contract vacancies with a requirement for cloud computing skills 633 507 347
As % of all contract IT jobs advertised in Berkshire 15.38% 11.79% 7.02%
Number of daily rates quoted 366 262 166
Berkshire median daily rate £450 £438 £425
Median daily rate % change year-on-year +2.86% +2.94% -
10th Percentile £313 £250 £216
90th Percentile £588 £605 £538
South East median daily rate £425 £438 £420
% change year-on-year -2.86% +4.17% +1.82%
Number of hourly rates quoted 20 10 8
Berkshire median hourly rate £14.50 £18.03 £14.50
Median hourly rate % change year-on-year -19.58% +24.34% -63.75%
10th Percentile £11.25 £11.73 £11.00
90th Percentile £38.18 £22.12 £27.65
South East median hourly rate £16.50 £18.25 £16.00
% change year-on-year -9.59% +14.06% +11.30%

Google Analytics
Job Vacancy Trend in Berkshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Google Analytics in Berkshire

Google Analytics
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Berkshire.

Contractor daily rate trend for Google Analytics in Berkshire

Google Analytics
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing Google Analytics in Berkshire over the 6 months to 22 November 2017.

Contractor daily rate histogram for Google Analytics in Berkshire

Google Analytics
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in Berkshire.

Contractor hourly rate trend for Google Analytics in Berkshire

Google Analytics
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Berkshire region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Slough +6 3 - -
Maidenhead -5 3 £425 -
Reading +12 2 £390 - 3
Wokingham - 2 - -
Bracknell +4 1 £400 +23.08%
Google Analytics
South East

For the 6 months to 22 November 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Google Analytics.

1 23 (100.00%) Analytics
2 22 (95.65%) Google
3 13 (56.52%) Java
3 13 (56.52%) Web Services
3 13 (56.52%) Salesforce.com
4 11 (47.83%) SOAP
4 11 (47.83%) SQL Server
4 11 (47.83%) SQL Server 2008
4 11 (47.83%) RESTful
4 11 (47.83%) Scala
4 11 (47.83%) Hadoop
4 11 (47.83%) Sqoop
4 11 (47.83%) Oozie
4 11 (47.83%) HDFS
4 11 (47.83%) Impala
4 11 (47.83%) SQL Server 2012
4 11 (47.83%) Apache Spark
4 11 (47.83%) Apache Hive
4 11 (47.83%) HBase
4 11 (47.83%) Big Data
4 11 (47.83%) Cloudera
4 11 (47.83%) Kafka
4 11 (47.83%) Apache Flume
4 11 (47.83%) Data Lake
4 11 (47.83%) Greenfield Project
4 11 (47.83%) Data Strategy
5 6 (26.09%) Marketing
6 5 (21.74%) Web Analytics
7 4 (17.39%) Agile Software Development
7 4 (17.39%) E-Commerce

Google Analytics
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (47.83%) Apache Spark
2 2 (8.70%) CMS
2 2 (8.70%) Drupal
2 2 (8.70%) SharePoint
3 1 (4.35%) Umbraco
Applications
1 2 (8.70%) Microsoft PowerPoint
1 2 (8.70%) MS Visio
2 1 (4.35%) Photoshop
Business Applications
1 2 (8.70%) Oracle CRM
1 2 (8.70%) Oracle CRM On Demand
2 1 (4.35%) Dynamics CRM
2 1 (4.35%) Eloqua
2 1 (4.35%) SessionCam
Cloud Services
1 3 (13.04%) Adobe Analytics
2 1 (4.35%) AdSense
2 1 (4.35%) Microsoft Azure
Database & Business Intelligence
1 11 (47.83%) Apache Hive
1 11 (47.83%) Big Data
1 11 (47.83%) Data Lake
1 11 (47.83%) Hadoop
1 11 (47.83%) HBase
1 11 (47.83%) Impala
1 11 (47.83%) SQL Server
1 11 (47.83%) SQL Server 2008
1 11 (47.83%) SQL Server 2012
1 11 (47.83%) Sqoop
2 1 (4.35%) Oracle Reports
2 1 (4.35%) Power BI
Development Applications
1 2 (8.70%) Talend Open Studio
2 1 (4.35%) Axure RP
General
1 6 (26.09%) Marketing
2 1 (4.35%) Pharmaceutical
2 1 (4.35%) Spanish Language
Job Titles
1 8 (34.78%) Big Data Engineer
1 8 (34.78%) Data Engineer
1 8 (34.78%) Hadoop Engineer
2 3 (13.04%) Analyst
2 3 (13.04%) Business Analyst
3 2 (8.70%) Digital Analyst
3 2 (8.70%) Digital Analytics Specialist
3 2 (8.70%) Google Analytics Specialist
3 2 (8.70%) Web Manager
4 1 (4.35%) Analytics Manager
4 1 (4.35%) Designer
4 1 (4.35%) Digital Analytics Manager
4 1 (4.35%) Digital Business Analyst
4 1 (4.35%) Digital Insight Analyst
4 1 (4.35%) Google Analytics Manager
4 1 (4.35%) Insight Manager
4 1 (4.35%) Sitecore Architect
4 1 (4.35%) Social Media Business Analyst
4 1 (4.35%) UX Designer
4 1 (4.35%) Web Specialist
Libraries, Frameworks & Software Standards
1 13 (56.52%) Web Services
2 11 (47.83%) Kafka
2 11 (47.83%) RESTful
2 11 (47.83%) SOAP
3 3 (13.04%) HTML
4 2 (8.70%) Flash
5 1 (4.35%) .NET
5 1 (4.35%) AngularJS
5 1 (4.35%) ASP.NET Web API
5 1 (4.35%) CSS
5 1 (4.35%) CSS3
5 1 (4.35%) HTML5
5 1 (4.35%) HTML5 Canvas
5 1 (4.35%) jQuery
Miscellaneous
1 11 (47.83%) Greenfield Project
2 2 (8.70%) Social Media
2 2 (8.70%) User Experience
3 1 (4.35%) Analytical Skills
3 1 (4.35%) Mobile App
Processes & Methodologies
1 23 (100.00%) Analytics
2 11 (47.83%) Data Strategy
3 5 (21.74%) Web Analytics
4 4 (17.39%) Agile Software Development
4 4 (17.39%) E-Commerce
5 3 (13.04%) CRM
5 3 (13.04%) Digital Marketing
5 3 (13.04%) Marketing Strategy
5 3 (13.04%) Performance Improvement
5 3 (13.04%) Quantitative Analysis
6 2 (8.70%) B2B
6 2 (8.70%) B2C
6 2 (8.70%) Benchmarking
6 2 (8.70%) Content Management
6 2 (8.70%) Email Marketing
6 2 (8.70%) Migration
6 2 (8.70%) Project Management
6 2 (8.70%) SEO
6 2 (8.70%) Usability Testing
6 2 (8.70%) Web Application Development
Programming Languages
1 13 (56.52%) Java
2 11 (47.83%) Scala
3 2 (8.70%) PHP
4 1 (4.35%) C#
4 1 (4.35%) JavaScript
Qualifications
1 2 (8.70%) PMI Certification
1 2 (8.70%) PMP
2 1 (4.35%) Degree
2 1 (4.35%) Postgraduate
System Software
1 11 (47.83%) Apache Flume
1 11 (47.83%) HDFS
Systems Management
1 11 (47.83%) Oozie
Vendors
1 22 (95.65%) Google
2 13 (56.52%) Salesforce.com
3 11 (47.83%) Cloudera
4 3 (13.04%) Oracle
5 2 (8.70%) Adobe
5 2 (8.70%) Talend
6 1 (4.35%) ClickTale
6 1 (4.35%) Ensighten
6 1 (4.35%) Facebook
6 1 (4.35%) Microsoft
6 1 (4.35%) Sitecore
6 1 (4.35%) Twitter