Period
to 15 May 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Berkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 15 May 2021 with a comparison to the same period over the previous 2 years.

Marketing
South East > Berkshire
6 months to
15 May 2021
Same period 2020 Same period 2019
Rank 42 69 47
Rank change year-on-year +27 -22 -7
Permanent jobs citing Marketing 183 136 302
As % of all permanent jobs advertised in Berkshire 6.61% 3.62% 5.42%
As % of the General category 12.98% 7.01% 11.47%
Number of salaries quoted 95 117 214
10th Percentile £33,500 £34,000 £26,250
25th Percentile £45,000 £42,500 £36,250
Median annual salary (50th Percentile) £57,500 £60,000 £46,750
Median % change year-on-year -4.17% +28.34% +1.63%
75th Percentile £73,750 £77,500 £68,438
90th Percentile £81,250 £90,000 £87,500
South East median annual salary £45,000 £50,000 £47,500
% change year-on-year -10.00% +5.26% +11.76%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Berkshire with a requirement for common skills.

All General Skills
Berkshire
Permanent vacancies with a requirement for common skills 1,410 1,940 2,634
As % of all permanent IT jobs advertised in Berkshire 50.94% 51.62% 47.25%
Number of salaries quoted 910 1,367 1,903
10th Percentile £30,975 £32,001 £28,000
25th Percentile £41,250 £41,500 £37,000
Median annual salary (50th Percentile) £55,000 £56,500 £50,000
Median % change year-on-year -2.65% +13.00% -
75th Percentile £70,000 £70,000 £63,750
90th Percentile £82,500 £85,000 £75,000
South East median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Marketing
Job Vacancy Trend in Berkshire

Job postings citing Marketing as a proportion of all IT jobs advertised in Berkshire.

Job vacancy trend for Marketing in Berkshire

Marketing
Salary Trend in Berkshire

3-month moving average salary quoted in jobs citing Marketing in Berkshire.

Salary trend for Marketing in Berkshire

Marketing
Salary Histogram in Berkshire

Salary distribution for jobs citing Marketing in Berkshire over the 6 months to 15 May 2021.

Salary histogram for Marketing in Berkshire

Marketing
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Berkshire region over the 6 months to 15 May 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hungerford - 56 - -
Reading +18 55 £57,500 +2.22% 16
Bracknell +2 20 £47,500 +5.56% 3
Slough -20 8 £70,000 - 1
Maidenhead -6 6 £62,500 - 1
Wokingham 0 5 £55,000 - 5
Windsor - 5 £57,500 -
Newbury +17 2 £43,500 +93.33%
Ascot +6 1 £30,000 -40.00% 1
Marketing
South East

For the 6 months to 15 May 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Berkshire region with a requirement for Marketing.

1 118 (64.48%) Social Skills
2 97 (53.01%) Digital Marketing
3 56 (30.60%) Automotive
4 41 (22.40%) Finance
5 37 (20.22%) Degree
6 35 (19.13%) Agile Software Development
6 35 (19.13%) Project Management
7 33 (18.03%) Problem-Solving
8 32 (17.49%) Analytical Skills
9 31 (16.94%) SQL Server
10 29 (15.85%) Analytics
11 28 (15.30%) Presentation Skills
11 28 (15.30%) JavaScript
12 27 (14.75%) SAP
12 27 (14.75%) Telecoms
13 26 (14.21%) Oracle
14 25 (13.66%) Salesforce.com
14 25 (13.66%) Business Intelligence
14 25 (13.66%) DevOps
15 24 (13.11%) Software Engineering
15 24 (13.11%) Computer Science
16 22 (12.02%) Electronics
17 21 (11.48%) E-Commerce
17 21 (11.48%) AWS
18 20 (10.93%) Pharmaceutical
18 20 (10.93%) VMware
18 20 (10.93%) Programme Management
19 19 (10.38%) Manufacturing
19 19 (10.38%) Presales
20 18 (9.84%) Public Sector

Marketing
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (9.29%) Oracle SOA Suite
2 4 (2.19%) CMS
3 2 (1.09%) Liferay
4 1 (0.55%) Elasticsearch
4 1 (0.55%) SAS
Applications
1 17 (9.29%) Microsoft PowerPoint
2 15 (8.20%) Microsoft Excel
3 6 (3.28%) Microsoft Project
4 4 (2.19%) Microsoft Office
5 2 (1.09%) OmniGraffle
5 2 (1.09%) Photoshop
6 1 (0.55%) Sketch
Business Applications
1 3 (1.64%) Dynamics NAV
2 2 (1.09%) Dynamics CRM
2 2 (1.09%) Magento
2 2 (1.09%) SAP Hybris
2 2 (1.09%) Shopify
3 1 (0.55%) Adobe Campaign
3 1 (0.55%) Salesforce.com CRM
Cloud Services
1 21 (11.48%) AWS
2 18 (9.84%) Serverless
3 13 (7.10%) SaaS
4 10 (5.46%) Amazon EC2
5 9 (4.92%) Amazon S3
5 9 (4.92%) Azure
6 8 (4.37%) Amazon CloudWatch
6 8 (4.37%) Amazon SQS
6 8 (4.37%) Apigee
6 8 (4.37%) AWS CloudFormation
6 8 (4.37%) AWS Lambda
7 7 (3.83%) Boomi
7 7 (3.83%) Google Analytics
7 7 (3.83%) Power Platform
8 6 (3.28%) AdWords
9 5 (2.73%) Amazon ElastiCache
10 3 (1.64%) Amazon ECS
10 3 (1.64%) Amazon ELB
10 3 (1.64%) Route 53
10 3 (1.64%) Virtual Private Cloud
Communications & Networking
1 4 (2.19%) Firewall
1 4 (2.19%) LAN
1 4 (2.19%) WAN
2 3 (1.64%) Cisco ASA
2 3 (1.64%) Cisco Nexus
2 3 (1.64%) Unified Communications
3 2 (1.09%) IKE
4 1 (0.55%) MPLS
4 1 (0.55%) VPN
Database & Business Intelligence
1 31 (16.94%) SQL Server
2 12 (6.56%) NoSQL
3 10 (5.46%) Amazon RDS
4 9 (4.92%) Amazon DynamoDB
5 8 (4.37%) Big Data
6 7 (3.83%) PostgreSQL
6 7 (3.83%) Power BI
7 3 (1.64%) Essbase
8 2 (1.09%) Data Mining
9 1 (0.55%) Amazon Redshift
9 1 (0.55%) Hadoop
9 1 (0.55%) MongoDB
9 1 (0.55%) MySQL
9 1 (0.55%) Oracle Database
9 1 (0.55%) Redshift Spectrum
9 1 (0.55%) Tableau
Development Applications
1 14 (7.65%) Git (software)
2 13 (7.10%) Subversion
3 9 (4.92%) Axure RP
4 8 (4.37%) Atlassian Bamboo
4 8 (4.37%) Jenkins
5 7 (3.83%) JIRA
6 1 (0.55%) Artifactory
6 1 (0.55%) GitLab
6 1 (0.55%) Rational DOORS
6 1 (0.55%) SonarQube
General
1 118 (64.48%) Social Skills
2 56 (30.60%) Automotive
3 41 (22.40%) Finance
4 32 (17.49%) Analytical Skills
5 28 (15.30%) Presentation Skills
6 27 (14.75%) Telecoms
7 22 (12.02%) Electronics
8 20 (10.93%) Pharmaceutical
9 19 (10.38%) Manufacturing
10 18 (9.84%) Public Sector
11 12 (6.56%) Retail
12 11 (6.01%) Influencing Skills
13 10 (5.46%) Legal
14 5 (2.73%) Advertising
14 5 (2.73%) Organisational Skills
15 4 (2.19%) Banking
15 4 (2.19%) Games
16 3 (1.64%) Billing
17 1 (0.55%) French Language
17 1 (0.55%) Local Government
Job Titles
1 40 (21.86%) Developer
2 29 (15.85%) Architect
3 17 (9.29%) Product Manager
4 13 (7.10%) Graduate
4 13 (7.10%) Graduate Developer
4 13 (7.10%) Salesforce Developer
5 12 (6.56%) Technical Architect
6 11 (6.01%) Consultant
6 11 (6.01%) Senior Manager
7 10 (5.46%) Integration Developer
7 10 (5.46%) Marketing Manager
7 10 (5.46%) Product Owner
7 10 (5.46%) Project Manager
8 8 (4.37%) Analyst
8 8 (4.37%) Web Developer
9 7 (3.83%) Senior Architect
10 6 (3.28%) Digital Project Manager
10 6 (3.28%) Senior Digital Project Manager
10 6 (3.28%) Senior Project Manager
11 5 (2.73%) Strategy Manager
Libraries, Frameworks & Software Standards
1 18 (9.84%) Elastic Stack
1 18 (9.84%) Serverless Framework
2 16 (8.74%) .NET
2 16 (8.74%) Node.js
2 16 (8.74%) React
3 15 (8.20%) .NET Core
3 15 (8.20%) ASP.NET
3 15 (8.20%) ASP.NET Core
3 15 (8.20%) REST
4 11 (6.01%) AngularJS
5 10 (5.46%) .NET Framework
5 10 (5.46%) Entity Framework
6 7 (3.83%) CSS
6 7 (3.83%) HTML
7 6 (3.28%) Java EE
7 6 (3.28%) Oracle Fusion
8 4 (2.19%) HTML5
9 3 (1.64%) CSS3
10 2 (1.09%) jQuery
11 1 (0.55%) XML
Miscellaneous
1 14 (7.65%) User Experience
2 8 (4.37%) Data Centre
2 8 (4.37%) Digital Media
2 8 (4.37%) Enterprise Software
3 7 (3.83%) Life Science
3 7 (3.83%) Public Cloud
4 6 (3.28%) Blog
4 6 (3.28%) PMI
5 5 (2.73%) FMCG
6 4 (2.19%) EPoS
6 4 (2.19%) Self-Motivation
7 3 (1.64%) Linux Command Line
8 2 (1.09%) Algorithms
8 2 (1.09%) Management Information System
8 2 (1.09%) Mobile App
8 2 (1.09%) NHS
9 1 (0.55%) Clustering
9 1 (0.55%) Data Structures
9 1 (0.55%) PKI
9 1 (0.55%) Replication
Operating Systems
1 16 (8.74%) Unix
2 14 (7.65%) Linux
2 14 (7.65%) Windows
3 5 (2.73%) Red Hat Enterprise Linux
4 1 (0.55%) Windows Server
Processes & Methodologies
1 97 (53.01%) Digital Marketing
2 35 (19.13%) Agile Software Development
2 35 (19.13%) Project Management
3 33 (18.03%) Problem-Solving
4 29 (15.85%) Analytics
5 25 (13.66%) Business Intelligence
5 25 (13.66%) DevOps
6 24 (13.11%) Computer Science
6 24 (13.11%) Software Engineering
7 21 (11.48%) E-Commerce
8 20 (10.93%) Programme Management
9 19 (10.38%) Presales
10 17 (9.29%) SOA
11 16 (8.74%) CRM
11 16 (8.74%) Data Science
12 15 (8.20%) API Development
12 15 (8.20%) Artificial Intelligence
12 15 (8.20%) B2B
12 15 (8.20%) Continuous Integration
12 15 (8.20%) TDD
Programming Languages
1 28 (15.30%) JavaScript
2 18 (9.84%) Java
3 16 (8.74%) C#
4 11 (6.01%) SQL
5 8 (4.37%) Shell Script
6 7 (3.83%) Python
7 5 (2.73%) T-SQL
8 4 (2.19%) C
9 2 (1.09%) PHP
9 2 (1.09%) R
10 1 (0.55%) Go
10 1 (0.55%) Rust
Qualifications
1 37 (20.22%) Degree
2 13 (7.10%) Computer Science Degree
3 6 (3.28%) APMP
3 6 (3.28%) PMI Certification
4 3 (1.64%) CSPO
5 2 (1.09%) MBA
6 1 (0.55%) HP ASE
6 1 (0.55%) HPE ATP
6 1 (0.55%) Numerate Degree
6 1 (0.55%) PhD
Quality Assurance & Compliance
1 6 (3.28%) QA
2 3 (1.64%) GAAP
2 3 (1.64%) Sarbanes-Oxley
3 2 (1.09%) GDPR
3 2 (1.09%) NIST
3 2 (1.09%) PCI DSS
4 1 (0.55%) ISO 13485
4 1 (0.55%) ISO 9001
4 1 (0.55%) PMO
4 1 (0.55%) SLA
System Software
1 16 (8.74%) VMware Infrastructure
2 10 (5.46%) Docker
3 2 (1.09%) Active Directory
4 1 (0.55%) Oracle RAC
4 1 (0.55%) Varnish
Systems Management
1 10 (5.46%) Terraform
2 8 (4.37%) Grafana
3 5 (2.73%) Prometheus
4 1 (0.55%) Ansible
4 1 (0.55%) Data Guard
4 1 (0.55%) Failover Clustering
4 1 (0.55%) Kubernetes
4 1 (0.55%) Microsoft Clustering
Vendors
1 27 (14.75%) SAP
2 26 (14.21%) Oracle
3 25 (13.66%) Salesforce.com
4 20 (10.93%) VMware
5 12 (6.56%) Microsoft
6 9 (4.92%) Cisco
6 9 (4.92%) Google
7 8 (4.37%) F5
7 8 (4.37%) IBM
7 8 (4.37%) MuleSoft
8 7 (3.83%) Dell
8 7 (3.83%) Facebook
9 6 (3.28%) TIBCO
9 6 (3.28%) Twitter
10 5 (2.73%) EMC
10 5 (2.73%) Red Hat
10 5 (2.73%) UiPath
11 3 (1.64%) Adobe
11 3 (1.64%) Hyperion
11 3 (1.64%) Pardot