Period
to 10 August 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Berkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 10 August 2020 with a comparison to the same period over the previous 2 years.

Marketing
South East > Berkshire
6 months to
10 Aug 2020
Same period 2019 Same period 2018
Rank 82 51 40
Rank change year-on-year -31 -11 -10
Permanent jobs citing Marketing 58 288 353
As % of all permanent jobs advertised in Berkshire 2.56% 4.96% 5.29%
As % of the General category 8.06% 16.33% 15.70%
Number of salaries quoted 54 226 280
Median annual salary £63,750 £55,000 £46,250
Median salary % change year-on-year +15.91% +18.92% +2.78%
10th Percentile £36,250 £30,500 £32,375
90th Percentile £79,500 £84,375 £77,625
South East median annual salary £50,000 £50,000 £45,000
% change year-on-year - +11.11% +5.88%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Berkshire with a requirement for common skills.

All General Skills
Berkshire
Permanent vacancies with a requirement for common skills 720 1,764 2,248
As % of all permanent IT jobs advertised in Berkshire 31.75% 30.38% 33.70%
Number of salaries quoted 504 1,257 1,672
Median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% -
10th Percentile £35,000 £31,250 £32,000
90th Percentile £77,500 £80,000 £76,000
South East median annual salary £52,500 £50,000 £47,500
% change year-on-year +5.00% +5.26% +5.56%

Marketing
Job Vacancy Trend in Berkshire

Job postings citing Marketing as a proportion of all IT jobs advertised in Berkshire.

Job vacancy trend for Marketing in Berkshire

Marketing
Salary Trend in Berkshire

3-month moving average salary quoted in jobs citing Marketing in Berkshire.

Salary trend for Marketing in Berkshire

Marketing
Salary Histogram in Berkshire

Salary distribution for jobs citing Marketing in Berkshire over the 6 months to 10 August 2020.

Salary histogram for Marketing in Berkshire

Marketing
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Berkshire region over the 6 months to 10 August 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading -13 22 £55,000 -8.33% 9
Slough +25 15 £65,000 +36.84% 2
Bracknell +16 5 £63,500 +69.33%
Maidenhead +21 4 £50,000 - 1
Newbury +14 4 £70,000 +59.09%
Marketing
South East

For the 6 months to 10 August 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Berkshire region with a requirement for Marketing.

1 17 (29.31%) Agile Software Development
2 14 (24.14%) Analytics
3 13 (22.41%) Presales
4 11 (18.97%) QA
5 10 (17.24%) Project Management
5 10 (17.24%) Analytical Skills
5 10 (17.24%) Decision-Making
6 9 (15.52%) Python
7 8 (13.79%) HTML
7 8 (13.79%) JavaScript
7 8 (13.79%) CSS
7 8 (13.79%) CMS
7 8 (13.79%) Scrum
7 8 (13.79%) Mobile App
7 8 (13.79%) Data Analytics
8 7 (12.07%) Digital Marketing
8 7 (12.07%) Finance
8 7 (12.07%) Data Science
9 6 (10.34%) Problem-Solving
9 6 (10.34%) SAP
9 6 (10.34%) PHP
9 6 (10.34%) CRM
9 6 (10.34%) E-Commerce
9 6 (10.34%) SAS
9 6 (10.34%) Blog
9 6 (10.34%) Web Development
9 6 (10.34%) Front End Development
9 6 (10.34%) Apache Spark
9 6 (10.34%) Hadoop
10 5 (8.62%) Azure

Marketing
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (13.79%) CMS
2 6 (10.34%) Apache Spark
2 6 (10.34%) SAS
3 5 (8.62%) Apache
4 1 (1.72%) Apache Solr
4 1 (1.72%) Drupal
4 1 (1.72%) Umbraco
4 1 (1.72%) WordPress
Applications
1 4 (6.90%) Microsoft Excel
1 4 (6.90%) Microsoft PowerPoint
2 2 (3.45%) MS Visio
3 1 (1.72%) GIMP
3 1 (1.72%) InVision
3 1 (1.72%) Photoshop
3 1 (1.72%) Sketch
Business Applications
1 3 (5.17%) Eloqua
2 2 (3.45%) Salesforce.com CRM
3 1 (1.72%) Dynamics CRM
3 1 (1.72%) Magento
3 1 (1.72%) NetSuite
3 1 (1.72%) SAP Oil and Gas
3 1 (1.72%) SAP S/4HANA
Cloud Services
1 5 (8.62%) Azure
2 3 (5.17%) SaaS
2 3 (5.17%) Salesforce Sales Cloud
2 3 (5.17%) Salesforce Service Cloud
3 2 (3.45%) Amazon Kinesis
3 2 (3.45%) Amazon SQS
3 2 (3.45%) AWS
4 1 (1.72%) Dynamics 365
4 1 (1.72%) Google Analytics
4 1 (1.72%) Google Tag Manager
4 1 (1.72%) Office 365
4 1 (1.72%) Serverless
4 1 (1.72%) Slack
Database & Business Intelligence
1 6 (10.34%) Hadoop
2 2 (3.45%) Amazon Aurora
2 2 (3.45%) Amazon DynamoDB
2 2 (3.45%) Big Data
2 2 (3.45%) Data Mining
2 2 (3.45%) Data Warehouse
2 2 (3.45%) Enterprise Data Warehouse
3 1 (1.72%) Relational Database
3 1 (1.72%) SAS Visual Analytics
3 1 (1.72%) SQL Server
Development Applications
1 2 (3.45%) JIRA
2 1 (1.72%) Git (software)
General
1 7 (12.07%) Finance
2 5 (8.62%) Public Sector
2 5 (8.62%) Telecoms
3 4 (6.90%) Retail
4 3 (5.17%) Banking
4 3 (5.17%) Manufacturing
5 2 (3.45%) Electronics
5 2 (3.45%) Legal
6 1 (1.72%) Automotive
6 1 (1.72%) Pharmaceutical
Job Titles
1 9 (15.52%) Developer
2 7 (12.07%) Architect
2 7 (12.07%) Product Owner
3 6 (10.34%) Consultant
4 5 (8.62%) Analytics Consultant
4 5 (8.62%) Data Analytics Consultant
4 5 (8.62%) Data Consultant
4 5 (8.62%) Front End Developer (Client-Side Developer)
4 5 (8.62%) Principal Consultant
5 4 (6.90%) Bid Manager
5 4 (6.90%) Marketing Manager
5 4 (6.90%) Service Architect
5 4 (6.90%) Web Developer
6 3 (5.17%) E-Commerce Product Owner
6 3 (5.17%) Front End Web Developer (Client-Side Developer)
6 3 (5.17%) Operations Manager
6 3 (5.17%) Product Manager
6 3 (5.17%) Technical Product Owner
7 2 (3.45%) Analytics Manager
7 2 (3.45%) Salesforce Specialist
Libraries, Frameworks & Software Standards
1 8 (13.79%) CSS
1 8 (13.79%) HTML
2 3 (5.17%) .NET
2 3 (5.17%) AngularJS
2 3 (5.17%) HTML5
2 3 (5.17%) jQuery
2 3 (5.17%) React
2 3 (5.17%) Sass
3 2 (3.45%) .NET Core
3 2 (3.45%) Apache Cordova
3 2 (3.45%) CSS3
3 2 (3.45%) GraphQL
3 2 (3.45%) Ionic Framework
3 2 (3.45%) Lambda Expressions
3 2 (3.45%) REST
3 2 (3.45%) Twitter Bootstrap
4 1 (1.72%) Kafka
4 1 (1.72%) Laravel
4 1 (1.72%) OAuth
4 1 (1.72%) RESTful
Miscellaneous
1 10 (17.24%) Analytical Skills
2 8 (13.79%) Mobile App
3 6 (10.34%) Blog
4 5 (8.62%) Enterprise Software
5 4 (6.90%) Driving Licence
5 4 (6.90%) User Experience
5 4 (6.90%) Virtual Team
6 3 (5.17%) Self-Motivation
6 3 (5.17%) W3C
7 1 (1.72%) Algorithms
7 1 (1.72%) Analytical Mindset
7 1 (1.72%) iPad
7 1 (1.72%) Management Information System
7 1 (1.72%) Microsoft Licensing
7 1 (1.72%) Social Media
Operating Systems
1 3 (5.17%) Android
1 3 (5.17%) Apple iOS
2 1 (1.72%) Windows
Processes & Methodologies
1 17 (29.31%) Agile Software Development
2 14 (24.14%) Analytics
3 13 (22.41%) Presales
4 10 (17.24%) Decision-Making
4 10 (17.24%) Project Management
5 8 (13.79%) Data Analytics
5 8 (13.79%) Scrum
6 7 (12.07%) Data Science
6 7 (12.07%) Digital Marketing
7 6 (10.34%) CRM
7 6 (10.34%) E-Commerce
7 6 (10.34%) Front End Development
7 6 (10.34%) Problem-Solving
7 6 (10.34%) Web Development
8 5 (8.62%) B2B
8 5 (8.62%) Business Intelligence
8 5 (8.62%) Continuous Improvement
8 5 (8.62%) Data Integration
9 4 (6.90%) Customer Engagement
9 4 (6.90%) Product Management
Programming Languages
1 9 (15.52%) Python
2 8 (13.79%) JavaScript
3 6 (10.34%) PHP
4 5 (8.62%) R
5 3 (5.17%) Java
5 3 (5.17%) SQL
6 2 (3.45%) C
6 2 (3.45%) C#
6 2 (3.45%) Go
7 1 (1.72%) sed
Qualifications
1 2 (3.45%) APMP
1 2 (3.45%) Degree
2 1 (1.72%) MCP
2 1 (1.72%) Microsoft Certification
2 1 (1.72%) Numerate Degree
Quality Assurance & Compliance
1 11 (18.97%) QA
2 4 (6.90%) GDPR
System Software
1 1 (1.72%) Docker
Systems Management
1 1 (1.72%) Kubernetes
1 1 (1.72%) Single Sign-On
Vendors
1 6 (10.34%) SAP
2 5 (8.62%) Databricks
2 5 (8.62%) Microsoft
2 5 (8.62%) Salesforce.com
3 4 (6.90%) HubSpot
3 4 (6.90%) Marketo
4 3 (5.17%) Pardot
4 3 (5.17%) Tableau
5 2 (3.45%) Oracle
5 2 (3.45%) Salesforce Marketing Cloud
5 2 (3.45%) Workday
6 1 (1.72%) Google
6 1 (1.72%) Informatica
6 1 (1.72%) Intel
6 1 (1.72%) Sitecore
6 1 (1.72%) UiPath