Period
to 23 March 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Berkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 23 March 2019 with a comparison to the same period over the previous 2 years.

Marketing
South East > Berkshire
6 months to
23 Mar 2019
Same period 2018 Same period 2017
Rank 44 47 34
Rank change year-on-year +3 -13 -3
Permanent jobs citing Marketing 308 376 429
As % of all permanent IT jobs advertised in Berkshire 5.45% 5.46% 5.88%
As % of the General category 18.72% 16.85% 17.12%
Number of salaries quoted 231 281 260
Berkshire median annual salary £44,000 £45,000 £47,500
Median salary % change year-on-year -2.22% -5.26% -
10th Percentile £25,000 £29,050 £24,500
90th Percentile £82,500 £81,250 £75,250
South East median annual salary £45,000 £42,250 £44,000
% change year-on-year +6.51% -3.98% -2.22%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Berkshire with a requirement for common skills.

All General Skills
Berkshire
Permanent vacancies with a requirement for common skills 1,645 2,231 2,506
As % of all permanent IT jobs advertised in Berkshire 29.08% 32.40% 34.36%
Number of salaries quoted 1,143 1,586 1,714
Berkshire median annual salary £50,000 £50,000 £49,500
Median salary % change year-on-year - +1.01% -4.81%
10th Percentile £30,500 £30,000 £26,500
90th Percentile £77,500 £75,000 £76,250
South East median annual salary £50,000 £45,000 £45,000
% change year-on-year +11.11% - -

Marketing
Job Vacancy Trend in Berkshire

Job postings citing Marketing as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Marketing in Berkshire

Marketing
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Berkshire.

Salary trend for Marketing in Berkshire

Marketing
Salary Histogram in Berkshire

The salary distribution of IT jobs citing Marketing in Berkshire over the 6 months to 23 March 2019.

Salary histogram for Marketing in Berkshire

Marketing
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Berkshire region over the 6 months to 23 March 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +14 177 £42,500 -5.56% 15
Newbury +7 44 £43,250 +10.90% 4
Maidenhead -27 19 £26,000 -28.28% 4
Bracknell -23 14 £42,500 -15.00% 2
Wokingham +3 12 £52,500 +16.67% 2
Slough -2 8 £64,000 +42.22% 2
Ascot +30 3 £32,500 -33.33%
Marketing
South East

For the 6 months to 23 March 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Berkshire region with a requirement for Marketing.

1 101 (32.79%) Degree
2 86 (27.92%) Agile Software Development
3 80 (25.97%) Finance
4 79 (25.65%) Analytical Skills
5 66 (21.43%) Digital Marketing
6 60 (19.48%) Problem-Solving
7 58 (18.83%) Product Management
8 53 (17.21%) Electronics
8 53 (17.21%) Telecoms
9 52 (16.88%) Business Intelligence
10 49 (15.91%) Manufacturing
11 47 (15.26%) SAP
11 47 (15.26%) Programme Management
12 45 (14.61%) E-Commerce
12 45 (14.61%) Self-Motivation
13 43 (13.96%) Customer Requirements
13 43 (13.96%) Salesforce.com
14 42 (13.64%) B2B
14 42 (13.64%) Business Development
15 41 (13.31%) Project Management
16 40 (12.99%) SEO
17 39 (12.66%) CRM
18 37 (12.01%) Firewall
18 37 (12.01%) Vulnerability Management
18 37 (12.01%) Recruitment Marketing
19 35 (11.36%) Digital Transformation Programme
20 34 (11.04%) Presales
20 34 (11.04%) Social Media
21 32 (10.39%) QA
22 30 (9.74%) Lead Generation

Marketing
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (3.57%) CMS
2 4 (1.30%) OpenStack
2 4 (1.30%) WordPress
3 3 (0.97%) Apache Spark
3 3 (0.97%) SAS
4 2 (0.65%) Hyperledger
4 2 (0.65%) SharePoint
4 2 (0.65%) Skype for Business
5 1 (0.32%) WebSphere
Applications
1 14 (4.55%) Microsoft Excel
2 12 (3.90%) Microsoft PowerPoint
3 5 (1.62%) Spreadsheet
4 2 (0.65%) Microsoft Office
5 1 (0.32%) Adobe Creative Suite
5 1 (0.32%) Photoshop
Business Applications
1 1 (0.32%) Salesforce.com CRM
Cloud Services
1 16 (5.19%) Microsoft Azure
1 16 (5.19%) SaaS
2 15 (4.87%) Amazon AWS
3 9 (2.92%) Office 365
4 8 (2.60%) GitHub
4 8 (2.60%) Google Analytics
5 4 (1.30%) IaaS
5 4 (1.30%) PaaS
5 4 (1.30%) Salesforce Sales Cloud
5 4 (1.30%) Salesforce Service Cloud
6 3 (0.97%) Adobe Analytics
6 3 (0.97%) AdWords
7 1 (0.32%) Amazon EMR
7 1 (0.32%) Azure Functions
7 1 (0.32%) Cloud Computing
7 1 (0.32%) Force.com
7 1 (0.32%) IBM Cloud
7 1 (0.32%) Serverless
7 1 (0.32%) Slack
Communications & Networking
1 37 (12.01%) Firewall
2 24 (7.79%) Internet
3 22 (7.14%) TCP/IP
4 16 (5.19%) Intrusion Detection
5 10 (3.25%) WAN
6 9 (2.92%) LAN
7 7 (2.27%) VPN
8 6 (1.95%) WebEx
8 6 (1.95%) Wireless
9 5 (1.62%) Cisco IOS
9 5 (1.62%) Structured Cabling
10 4 (1.30%) VoIP
11 2 (0.65%) Cisco ASA
11 2 (0.65%) Cisco Nexus
11 2 (0.65%) DNS
11 2 (0.65%) Unified Communications
12 1 (0.32%) Ethernet
12 1 (0.32%) IP Telephony
12 1 (0.32%) MPLS
12 1 (0.32%) WLAN
Database & Business Intelligence
1 14 (4.55%) MySQL
2 13 (4.22%) SQL Server
3 11 (3.57%) Relational Database
4 6 (1.95%) CouchDB
4 6 (1.95%) NoSQL
4 6 (1.95%) RDBMS
5 4 (1.30%) DB2
6 3 (0.97%) Azure SQL Database
6 3 (0.97%) Data Warehouse
6 3 (0.97%) Hadoop
6 3 (0.97%) Microsoft Analysis Services
6 3 (0.97%) SQL Server 2014
6 3 (0.97%) SQL Server 2016
6 3 (0.97%) SQL Server Analysis Services
6 3 (0.97%) SQL Server Integration Services
6 3 (0.97%) SQL Server Reporting Services
7 2 (0.65%) Apache Cassandra
7 2 (0.65%) Blockchain
7 2 (0.65%) MongoDB
8 1 (0.32%) Impala
Development Applications
1 19 (6.17%) Git (software)
2 13 (4.22%) JIRA
3 11 (3.57%) Selenium
4 8 (2.60%) Jenkins
5 7 (2.27%) IntelliJ
6 4 (1.30%) Gerrit
6 4 (1.30%) Team Foundation Server
7 3 (0.97%) Cucumber
7 3 (0.97%) Oracle APEX
7 3 (0.97%) Protractor
7 3 (0.97%) WebDriver
8 2 (0.65%) Bitbucket
8 2 (0.65%) Moq
8 2 (0.65%) NUnit
9 1 (0.32%) IBM UrbanCode
9 1 (0.32%) Visual Studio
9 1 (0.32%) Visual Studio Team System
General
1 80 (25.97%) Finance
2 53 (17.21%) Electronics
2 53 (17.21%) Telecoms
3 49 (15.91%) Manufacturing
4 12 (3.90%) Law
5 8 (2.60%) Retail
6 7 (2.27%) Multimedia
7 6 (1.95%) Games
8 4 (1.30%) Automotive
8 4 (1.30%) Brand Awareness
8 4 (1.30%) German Language
8 4 (1.30%) Italian Language
8 4 (1.30%) Military
8 4 (1.30%) Spanish Language
9 3 (0.97%) Advertising
9 3 (0.97%) Legal
9 3 (0.97%) Publishing
10 2 (0.65%) Digital Economy
10 2 (0.65%) French Language
10 2 (0.65%) Pharmaceutical
Job Titles
1 53 (17.21%) Analyst
2 45 (14.61%) Account Manager
3 37 (12.01%) Technical Manager
4 36 (11.69%) Technical Account Manager
5 31 (10.06%) Sales Account Manager
5 31 (10.06%) Sales Manager
6 26 (8.44%) Post-Sales Manager
6 26 (8.44%) Technical Sales Manager
7 22 (7.14%) Product Manager
8 16 (5.19%) Support Analyst
9 14 (4.55%) Developer
9 14 (4.55%) Operations Analyst
9 14 (4.55%) Sales Analyst
10 11 (3.57%) Infrastructure Engineer
10 11 (3.57%) Linux Engineer
11 10 (3.25%) Business Analyst
12 9 (2.92%) Sales Executive
12 9 (2.92%) Sales Representative
13 8 (2.60%) 1st Line Support
13 8 (2.60%) Telesales Representative
Libraries, Frameworks & Software Standards
1 18 (5.84%) HTML
1 18 (5.84%) XML
2 17 (5.52%) Web Services
3 10 (3.25%) CSS
4 7 (2.27%) HTML5
4 7 (2.27%) React
4 7 (2.27%) Redux
4 7 (2.27%) REST
5 4 (1.30%) SOAP
6 3 (0.97%) .NET
6 3 (0.97%) .NET Framework
6 3 (0.97%) ASP.NET
6 3 (0.97%) Entity Framework
6 3 (0.97%) RESTful
6 3 (0.97%) Spring
6 3 (0.97%) Visualforce
7 2 (0.65%) Akka
7 2 (0.65%) AngularJS
7 2 (0.65%) LINQ
7 2 (0.65%) Swagger
Miscellaneous
1 79 (25.65%) Analytical Skills
2 45 (14.61%) Self-Motivation
3 34 (11.04%) Social Media
4 23 (7.47%) User Experience
5 14 (4.55%) Mobile App
6 13 (4.22%) Data Centre
6 13 (4.22%) Enterprise Software
7 8 (2.60%) Algorithms
8 6 (1.95%) Blog
8 6 (1.95%) Linux Command Line
8 6 (1.95%) Mainframe
9 5 (1.62%) EPoS
9 5 (1.62%) iPad
10 4 (1.30%) Management Information System
10 4 (1.30%) Smartphone
11 3 (0.97%) Clustering
11 3 (0.97%) Data Structures
11 3 (0.97%) FMCG
11 3 (0.97%) Public Cloud
11 3 (0.97%) Replication
Operating Systems
1 27 (8.77%) Linux
2 26 (8.44%) Windows
3 7 (2.27%) Android
3 7 (2.27%) Apple iOS
3 7 (2.27%) Unix
3 7 (2.27%) Windows Phone
3 7 (2.27%) Windows Phone 8
3 7 (2.27%) Windows Server
4 2 (0.65%) Windows Server 2012
5 1 (0.32%) zOS
Processes & Methodologies
1 86 (27.92%) Agile Software Development
2 66 (21.43%) Digital Marketing
3 60 (19.48%) Problem-Solving
4 58 (18.83%) Product Management
5 52 (16.88%) Business Intelligence
6 47 (15.26%) Programme Management
7 45 (14.61%) E-Commerce
8 43 (13.96%) Customer Requirements
9 42 (13.64%) B2B
9 42 (13.64%) Business Development
10 41 (13.31%) Project Management
11 40 (12.99%) SEO
12 39 (12.66%) CRM
13 37 (12.01%) Recruitment Marketing
13 37 (12.01%) Vulnerability Management
14 35 (11.36%) Digital Transformation Programme
15 34 (11.04%) Presales
16 30 (9.74%) Lead Generation
17 29 (9.42%) Analytics
17 29 (9.42%) Stakeholder Management
Programming Languages
1 25 (8.12%) SQL
2 19 (6.17%) Java
3 17 (5.52%) JavaScript
4 13 (4.22%) Python
5 9 (2.92%) C
6 7 (2.27%) C#
7 6 (1.95%) Cython
7 6 (1.95%) Go
8 4 (1.30%) Bash Shell
9 3 (0.97%) Apex Code
9 3 (0.97%) SOQL
9 3 (0.97%) T-SQL
10 1 (0.32%) C++
10 1 (0.32%) PowerShell
10 1 (0.32%) Scala
Qualifications
1 101 (32.79%) Degree
2 12 (3.90%) ISTQB
3 11 (3.57%) Computer Science Degree
4 10 (3.25%) Microsoft Certification
5 6 (1.95%) A+ Certification
5 6 (1.95%) CCENT
5 6 (1.95%) ISTQB Foundation Certification
5 6 (1.95%) MCSA
5 6 (1.95%) Numerate Degree
5 6 (1.95%) NVQ Level 3
6 4 (1.30%) MCP
7 2 (0.65%) SC Cleared
7 2 (0.65%) Security Cleared
8 1 (0.32%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 32 (10.39%) QA
2 16 (5.19%) PCI DSS
3 15 (4.87%) Data Quality
4 8 (2.60%) SLA
5 5 (1.62%) GDPR
6 1 (0.32%) HL7
System Software
1 10 (3.25%) Active Directory
2 7 (2.27%) Docker
3 4 (1.30%) VMware Infrastructure
4 2 (0.65%) Firmware
Systems Management
1 11 (3.57%) Ansible
2 5 (1.62%) SCCM
3 1 (0.32%) EMC NetWorker
3 1 (0.32%) Nagios
3 1 (0.32%) Puppet
Vendors
1 47 (15.26%) SAP
2 43 (13.96%) Salesforce.com
3 19 (6.17%) Google
4 14 (4.55%) Microsoft
5 13 (4.22%) Cisco
5 13 (4.22%) VMware
6 8 (2.60%) Qualys
7 7 (2.27%) Facebook
8 5 (1.62%) Adobe
8 5 (1.62%) Apple
8 5 (1.62%) BMC
8 5 (1.62%) Meraki
8 5 (1.62%) Twitter
9 4 (1.30%) IBM
9 4 (1.30%) Oracle
9 4 (1.30%) Peregrine
10 3 (0.97%) EMC
11 2 (0.65%) Polycom
11 2 (0.65%) Red Hat
11 2 (0.65%) Siebel