Period
to 26 September 2018

The following table provides summary statistics for permanent job vacancies advertised in Birmingham with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 26 September 2018 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
West Midlands > Birmingham
6 months to
26 Sep 2018
Same period 2017 Same period 2016
Rank 144 191 197
Rank change year-on-year +47 +6 -16
Permanent jobs citing SEO 49 11 23
As % of all permanent IT jobs advertised in Birmingham 1.30% 0.28% 0.48%
As % of the Processes & Methodologies category 1.43% 0.31% 0.53%
Number of salaries quoted 45 10 21
Birmingham median annual salary £30,000 £33,500 £37,000
Median salary % change year-on-year -10.45% -9.46% +28.70%
10th Percentile £18,700 £27,250 £26,000
90th Percentile £56,000 £52,625 £63,750
West Midlands median annual salary £30,000 £30,000 £26,250
% change year-on-year - +14.29% -19.23%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for process or methodology skills.

All Process and Methodology Skills
Birmingham
Permanent vacancies with a requirement for process or methodology skills 3,423 3,559 4,343
As % of all permanent IT jobs advertised in Birmingham 90.58% 91.87% 90.16%
Number of salaries quoted 2,434 2,858 3,194
Birmingham median annual salary £46,308 £45,000 £42,500
Median salary % change year-on-year +2.91% +5.88% -
10th Percentile £26,250 £27,500 £25,750
90th Percentile £72,500 £65,000 £68,750
West Midlands median annual salary £44,000 £40,000 £40,000
% change year-on-year +10.00% - -

SEO
Job Vacancy Trend in Birmingham

Job postings citing SEO as a percentage of all IT jobs advertised in Birmingham.

Job vacancy trend for SEO in Birmingham

SEO
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Birmingham.

Salary trend for SEO in Birmingham

SEO
Salary Histogram in Birmingham

The salary distribution of IT jobs citing SEO in Birmingham over the 6 months to 26 September 2018.

Salary histogram for SEO in Birmingham

For the 6 months to 26 September 2018, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Birmingham region with a requirement for SEO.

1 33 (67.35%) Marketing
2 31 (63.27%) Creative Thinking
3 25 (51.02%) Analytics
3 25 (51.02%) Digital Marketing
4 24 (48.98%) Google
5 22 (44.90%) Degree
5 22 (44.90%) E-Commerce
6 20 (40.82%) Social Media
7 17 (34.69%) HTML
8 16 (32.65%) Pay per click
9 15 (30.61%) Copywriting
9 15 (30.61%) Time Management
9 15 (30.61%) Content Writing
10 14 (28.57%) AdWords
10 14 (28.57%) Marketing Strategy
11 13 (26.53%) CSS
11 13 (26.53%) Twitter
12 12 (24.49%) Web Design
13 11 (22.45%) Google Analytics
13 11 (22.45%) Lead Generation
13 11 (22.45%) User Experience
13 11 (22.45%) Analytical Skills
14 10 (20.41%) jQuery
14 10 (20.41%) WordPress
14 10 (20.41%) Email Marketing
15 9 (18.37%) CMS
15 9 (18.37%) JavaScript
16 8 (16.33%) HTML5
16 8 (16.33%) CSS3
16 8 (16.33%) Social Media Marketing

SEO
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (20.41%) WordPress
2 9 (18.37%) CMS
3 5 (10.20%) Adobe Experience Manager
3 5 (10.20%) Apache
3 5 (10.20%) Apache Solr
4 1 (2.04%) SharePoint
Applications
1 5 (10.20%) Photoshop
Business Applications
1 2 (4.08%) Shopify
2 1 (2.04%) Magento
Cloud Services
1 14 (28.57%) AdWords
2 11 (22.45%) Google Analytics
3 5 (10.20%) Amazon AWS
4 3 (6.12%) Zapier
5 1 (2.04%) GitHub
5 1 (2.04%) npm
Communications & Networking
1 3 (6.12%) DNS
1 3 (6.12%) SSL
2 1 (2.04%) Intranet
2 1 (2.04%) Skype
Database & Business Intelligence
1 4 (8.16%) MySQL
2 1 (2.04%) SQL Server
2 1 (2.04%) SQL Server Integration Services
Development Applications
1 5 (10.20%) Atlassian Bamboo
1 5 (10.20%) Grunt
1 5 (10.20%) Jenkins
1 5 (10.20%) Maven
1 5 (10.20%) SonarQube
1 5 (10.20%) TeamCity
2 4 (8.16%) Dreamweaver
3 3 (6.12%) GitLab
4 1 (2.04%) Git (software)
4 1 (2.04%) git-flow
4 1 (2.04%) webpack
General
1 33 (67.35%) Marketing
2 5 (10.20%) Publishing
2 5 (10.20%) Retail
Job Titles
1 14 (28.57%) SEO Specialist
2 13 (26.53%) Developer
3 10 (20.41%) Marketing Manager
4 8 (16.33%) Digital Marketing Manager
5 5 (10.20%) Account Manager
5 5 (10.20%) Front End Developer (Client-Side Developer)
5 5 (10.20%) Search Manager
5 5 (10.20%) Senior Developer
5 5 (10.20%) Web Developer
6 4 (8.16%) Front End Web Developer (Client-Side Developer)
7 3 (6.12%) Technical Developer
7 3 (6.12%) Technical Manager
7 3 (6.12%) Technical Specialist
7 3 (6.12%) Web Manager
8 2 (4.08%) PHP Developer
9 1 (2.04%) .NET Developer
9 1 (2.04%) Marketing Executive
9 1 (2.04%) Microsoft Developer
9 1 (2.04%) Senior Marketing Executive
9 1 (2.04%) Software Developer
Libraries, Frameworks & Software Standards
1 17 (34.69%) HTML
2 13 (26.53%) CSS
3 10 (20.41%) jQuery
4 8 (16.33%) CSS3
4 8 (16.33%) HTML5
5 6 (12.24%) Twitter Bootstrap
5 6 (12.24%) Web Services
6 5 (10.20%) AngularJS
6 5 (10.20%) Apache Sling
6 5 (10.20%) Handlebars
6 5 (10.20%) Java EE
6 5 (10.20%) JAX-RS
6 5 (10.20%) JSP
6 5 (10.20%) LDAP
6 5 (10.20%) Lucene
6 5 (10.20%) OSGi
6 5 (10.20%) React
6 5 (10.20%) SOAP
6 5 (10.20%) XHTML
6 5 (10.20%) XML
Miscellaneous
1 20 (40.82%) Social Media
2 11 (22.45%) Analytical Skills
2 11 (22.45%) User Experience
3 5 (10.20%) Client/Server
3 5 (10.20%) Replication
3 5 (10.20%) Taxonomies
4 3 (6.12%) Computer Science
5 2 (4.08%) Digital Media
6 1 (2.04%) Blog
6 1 (2.04%) Self-Motivation
Processes & Methodologies
1 31 (63.27%) Creative Thinking
2 25 (51.02%) Analytics
2 25 (51.02%) Digital Marketing
3 22 (44.90%) E-Commerce
4 16 (32.65%) Pay per click
5 15 (30.61%) Content Writing
5 15 (30.61%) Copywriting
5 15 (30.61%) Time Management
6 14 (28.57%) Marketing Strategy
7 12 (24.49%) Web Design
8 11 (22.45%) Lead Generation
9 10 (20.41%) Email Marketing
10 8 (16.33%) Social Media Marketing
11 7 (14.29%) Content Management
12 6 (12.24%) Workflow
13 5 (10.20%) Continuous Integration
13 5 (10.20%) Link Building
13 5 (10.20%) Migration
13 5 (10.20%) Web Development
13 5 (10.20%) Workflow Management
Programming Languages
1 9 (18.37%) JavaScript
2 6 (12.24%) PHP
3 5 (10.20%) Java
3 5 (10.20%) Java 8
4 3 (6.12%) SQL
5 1 (2.04%) C#
5 1 (2.04%) ES6
Qualifications
1 22 (44.90%) Degree
2 3 (6.12%) Computer Science Degree
Quality Assurance & Compliance
1 3 (6.12%) Cyber Essentials
System Software
1 5 (10.20%) Varnish
Systems Management
1 5 (10.20%) Single Sign-On
Vendors
1 24 (48.98%) Google
2 13 (26.53%) Twitter
3 6 (12.24%) Adobe
4 5 (10.20%) hybris
5 4 (8.16%) Screaming Frog
6 3 (6.12%) Zuora
7 1 (2.04%) Microsoft