Period
to 17 December 2018

The following table provides summary statistics for permanent job vacancies advertised in Birmingham with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 17 December 2018 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
West Midlands > Birmingham
6 months to
17 Dec 2018
Same period 2017 Same period 2016
Rank 166 163 178
Rank change year-on-year -3 +15 -11
Permanent jobs citing SEO 22 29 38
As % of all permanent IT jobs advertised in Birmingham 0.62% 0.77% 0.83%
As % of the Processes & Methodologies category 0.69% 0.84% 0.90%
Number of salaries quoted 21 28 34
Birmingham median annual salary £31,000 £40,000 £35,000
Median salary % change year-on-year -22.50% +14.29% +40.00%
10th Percentile £23,500 £25,125 £26,000
90th Percentile £70,000 £62,500 £58,875
West Midlands median annual salary £31,125 £30,000 £32,500
% change year-on-year +3.75% -7.69% -0.76%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for process or methodology skills.

All Process and Methodology Skills
Birmingham
Permanent vacancies with a requirement for process or methodology skills 3,210 3,471 4,210
As % of all permanent IT jobs advertised in Birmingham 90.99% 91.85% 91.92%
Number of salaries quoted 2,287 2,690 3,123
Birmingham median annual salary £47,500 £45,000 £43,000
Median salary % change year-on-year +5.56% +4.65% +1.18%
10th Percentile £26,750 £26,250 £26,250
90th Percentile £76,250 £67,500 £67,500
West Midlands median annual salary £45,000 £40,000 £41,500
% change year-on-year +12.50% -3.61% +3.75%

SEO
Job Vacancy Trend in Birmingham

Job postings citing SEO as a percentage of all IT jobs advertised in Birmingham.

Job vacancy trend for SEO in Birmingham

SEO
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Birmingham.

Salary trend for SEO in Birmingham

SEO
Salary Histogram in Birmingham

The salary distribution of IT jobs citing SEO in Birmingham over the 6 months to 17 December 2018.

Salary histogram for SEO in Birmingham

For the 6 months to 17 December 2018, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Birmingham region with a requirement for SEO.

1 20 (90.91%) Marketing
2 17 (77.27%) Analytics
3 14 (63.64%) E-Commerce
4 13 (59.09%) Google
4 13 (59.09%) Digital Marketing
4 13 (59.09%) Creative Thinking
5 11 (50.00%) Social Media
6 10 (45.45%) Degree
6 10 (45.45%) HTML
7 9 (40.91%) Web Design
7 9 (40.91%) Pay per click
7 9 (40.91%) AdWords
7 9 (40.91%) Marketing Strategy
8 8 (36.36%) Email Marketing
8 8 (36.36%) jQuery
8 8 (36.36%) Content Management
8 8 (36.36%) JavaScript
8 8 (36.36%) CSS
9 7 (31.82%) Twitter Bootstrap
9 7 (31.82%) User Experience
10 6 (27.27%) Adobe
10 6 (27.27%) Google Analytics
11 5 (22.73%) Replication
11 5 (22.73%) Java EE
11 5 (22.73%) Taxonomies
11 5 (22.73%) Atlassian Bamboo
11 5 (22.73%) Continuous Integration
11 5 (22.73%) Apache CXF
11 5 (22.73%) TeamCity
11 5 (22.73%) hybris

SEO
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (22.73%) Adobe Experience Manager
1 5 (22.73%) Apache
1 5 (22.73%) Apache Solr
2 4 (18.18%) CMS
2 4 (18.18%) WordPress
Applications
1 2 (9.09%) Photoshop
Business Applications
1 2 (9.09%) Magento
Cloud Services
1 9 (40.91%) AdWords
2 6 (27.27%) Google Analytics
3 5 (22.73%) Amazon AWS
4 2 (9.09%) GitHub
Communications & Networking
1 2 (9.09%) Intranet
1 2 (9.09%) Skype
Database & Business Intelligence
1 3 (13.64%) MySQL
Development Applications
1 5 (22.73%) Atlassian Bamboo
1 5 (22.73%) Grunt
1 5 (22.73%) Jenkins
1 5 (22.73%) Maven
1 5 (22.73%) SonarQube
1 5 (22.73%) TeamCity
2 1 (4.55%) Dreamweaver
General
1 20 (90.91%) Marketing
2 5 (22.73%) Publishing
3 1 (4.55%) Retail
Job Titles
1 8 (36.36%) Developer
2 5 (22.73%) Digital Marketing Manager
2 5 (22.73%) Marketing Manager
2 5 (22.73%) Senior Developer
3 4 (18.18%) SEO Specialist
4 3 (13.64%) Account Manager
4 3 (13.64%) Search Manager
5 2 (9.09%) PHP Developer
5 2 (9.09%) Technical Specialist
6 1 (4.55%) Digital Executive
6 1 (4.55%) Digital Marketing Executive
6 1 (4.55%) Front End Developer (Client-Side Developer)
6 1 (4.55%) Front End Web Developer (Client-Side Developer)
6 1 (4.55%) Marketing Executive
6 1 (4.55%) Senior Digital Marketing Executive
6 1 (4.55%) Senior Marketing Executive
6 1 (4.55%) Web Developer
Libraries, Frameworks & Software Standards
1 10 (45.45%) HTML
2 8 (36.36%) CSS
2 8 (36.36%) jQuery
3 7 (31.82%) Twitter Bootstrap
4 5 (22.73%) AngularJS
4 5 (22.73%) Apache CXF
4 5 (22.73%) Apache Sling
4 5 (22.73%) CSS3
4 5 (22.73%) Handlebars
4 5 (22.73%) HTML5
4 5 (22.73%) Java EE
4 5 (22.73%) JAX-RS
4 5 (22.73%) JSP
4 5 (22.73%) Lucene
4 5 (22.73%) OSGi
4 5 (22.73%) React
4 5 (22.73%) RESTful
4 5 (22.73%) SOAP
4 5 (22.73%) Web Services
4 5 (22.73%) XML
Miscellaneous
1 11 (50.00%) Social Media
2 7 (31.82%) User Experience
3 5 (22.73%) Client/Server
3 5 (22.73%) Replication
3 5 (22.73%) Taxonomies
4 2 (9.09%) Analytical Skills
Processes & Methodologies
1 17 (77.27%) Analytics
2 14 (63.64%) E-Commerce
3 13 (59.09%) Creative Thinking
3 13 (59.09%) Digital Marketing
4 9 (40.91%) Marketing Strategy
4 9 (40.91%) Pay per click
4 9 (40.91%) Web Design
5 8 (36.36%) Content Management
5 8 (36.36%) Email Marketing
6 5 (22.73%) Continuous Integration
6 5 (22.73%) Customer Engagement
6 5 (22.73%) DevOps
6 5 (22.73%) Metadata Management
6 5 (22.73%) Migration
6 5 (22.73%) Performance Tuning
6 5 (22.73%) Social Collaboration
6 5 (22.73%) Social Media Marketing
6 5 (22.73%) Test Automation
6 5 (22.73%) Workflow
6 5 (22.73%) Workflow Management
Programming Languages
1 8 (36.36%) JavaScript
2 5 (22.73%) Java
2 5 (22.73%) Java 8
3 3 (13.64%) PHP
Qualifications
1 10 (45.45%) Degree
System Software
1 5 (22.73%) Varnish
Systems Management
1 5 (22.73%) Single Sign-On
Vendors
1 13 (59.09%) Google
2 6 (27.27%) Adobe
3 5 (22.73%) hybris
4 3 (13.64%) Twitter
5 2 (9.09%) Screaming Frog