Period
to 25 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Birmingham with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 25 November 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
West Midlands > Birmingham
6 months to
25 Nov 2017
Same period 2016 Same period 2015
Rank 170 180 176
Rank change year-on-year +10 -4 -9
Permanent jobs citing SEO 23 34 17
As % of all permanent IT jobs advertised in Birmingham 0.60% 0.72% 0.43%
As % of the Processes & Methodologies category 0.67% 0.80% 0.49%
Number of salaries quoted 22 32 15
Birmingham median annual salary £37,500 £35,000 £25,000
Median salary % change year-on-year +7.14% +40.00% -11.50%
10th Percentile £22,875 £26,250 £22,450
90th Percentile £53,625 £62,750 £37,850
West Midlands median annual salary £30,000 £28,500 £34,500
% change year-on-year +5.26% -17.39% +21.05%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for process or methodology skills.

All Process and Methodology Skills
Birmingham
Permanent vacancies with a requirement for process or methodology skills 3443 4234 3452
As % of all permanent IT jobs advertised in Birmingham 90.20% 89.17% 87.06%
Number of salaries quoted 2696 3093 2902
Birmingham median annual salary £45,000 £42,500 £42,500
Median salary % change year-on-year +5.88% - -4.49%
10th Percentile £26,250 £26,250 £26,250
90th Percentile £67,500 £67,500 £68,750
West Midlands median annual salary £40,000 £40,000 £40,000

SEO
Job Vacancy Trend in Birmingham

Job postings citing SEO as a percentage of all IT jobs advertised in Birmingham.

Job vacancy trend for SEO in Birmingham

SEO
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Birmingham.

Salary trend for SEO in Birmingham

SEO
Salary Histogram in Birmingham

The salary distribution of IT jobs citing SEO in Birmingham over the 6 months to 25 November 2017.

Salary histogram for SEO in Birmingham

For the 6 months to 25 November 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Birmingham region with a requirement for SEO.

1 15 (65.22%) HTML
2 13 (56.52%) CSS
3 11 (47.83%) Marketing
3 11 (47.83%) Web Development
3 11 (47.83%) Digital Marketing
3 11 (47.83%) Analytics
4 10 (43.48%) E-Commerce
5 9 (39.13%) JavaScript
6 8 (34.78%) PHP
7 7 (30.43%) Google
7 7 (30.43%) jQuery
8 6 (26.09%) Google Analytics
8 6 (26.09%) HTML5
8 6 (26.09%) Social Media
8 6 (26.09%) CSS3
8 6 (26.09%) MVC
8 6 (26.09%) XML
9 5 (21.74%) ASP.NET
9 5 (21.74%) C#
9 5 (21.74%) .NET
9 5 (21.74%) SQL Server
9 5 (21.74%) CMS
9 5 (21.74%) JSON
9 5 (21.74%) User Experience
10 4 (17.39%) AdWords
10 4 (17.39%) Wireframes
10 4 (17.39%) User Stories
10 4 (17.39%) ASP.NET MVC
10 4 (17.39%) Team Foundation Server
10 4 (17.39%) Retail

SEO
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (21.74%) CMS
2 4 (17.39%) IIS
3 2 (8.70%) OpenEdge
3 2 (8.70%) WordPress
4 1 (4.35%) Mule
Applications
1 4 (17.39%) Microsoft Office
2 1 (4.35%) Photoshop
Business Applications
1 1 (4.35%) WebTrends
Cloud Services
1 6 (26.09%) Google Analytics
2 4 (17.39%) AdWords
3 1 (4.35%) MailChimp
Database & Business Intelligence
1 5 (21.74%) SQL Server
2 1 (4.35%) Relational Database
Development Applications
1 4 (17.39%) Team Foundation Server
2 1 (4.35%) Git (software)
General
1 11 (47.83%) Marketing
2 4 (17.39%) Retail
3 3 (13.04%) Games
3 3 (13.04%) Mandarin Language
4 2 (8.70%) Advertising
5 1 (4.35%) Brand Awareness
5 1 (4.35%) Legal
Job Titles
1 12 (52.17%) Developer
2 9 (39.13%) Web Developer
3 7 (30.43%) Senior Developer
4 5 (21.74%) Senior Web Developer
5 3 (13.04%) E-Commerce Developer
5 3 (13.04%) E-Commerce Web Developer
5 3 (13.04%) Front End Developer (Client-Side Developer)
5 3 (13.04%) Front End Web Developer (Client-Side Developer)
5 3 (13.04%) PHP Developer
5 3 (13.04%) SEO Manager
6 2 (8.70%) Head of Digital
6 2 (8.70%) Head of Digital Marketing
6 2 (8.70%) Head of Marketing
6 2 (8.70%) Marketing Executive
6 2 (8.70%) OpenEdge Developer
6 2 (8.70%) Senior PHP Developer
7 1 (4.35%) HTML CSS Developer
7 1 (4.35%) Insight Analyst
7 1 (4.35%) Junior Developer
7 1 (4.35%) VB.NET Web Developer
Libraries, Frameworks & Software Standards
1 15 (65.22%) HTML
2 13 (56.52%) CSS
3 7 (30.43%) jQuery
4 6 (26.09%) CSS3
4 6 (26.09%) HTML5
4 6 (26.09%) XML
5 5 (21.74%) .NET
5 5 (21.74%) ASP.NET
5 5 (21.74%) JSON
6 4 (17.39%) ASP.NET MVC
7 3 (13.04%) Node.js
7 3 (13.04%) React
8 2 (8.70%) CodeIgniter
9 1 (4.35%) RESTful
9 1 (4.35%) XHTML
9 1 (4.35%) XSLT
Miscellaneous
1 6 (26.09%) Social Media
2 5 (21.74%) User Experience
3 3 (13.04%) BBC
3 3 (13.04%) Graphic Design
4 2 (8.70%) Tandem
5 1 (4.35%) Analytical Skills
5 1 (4.35%) Blog
5 1 (4.35%) Linux Command Line
Operating Systems
1 1 (4.35%) Linux
Processes & Methodologies
1 11 (47.83%) Analytics
1 11 (47.83%) Digital Marketing
1 11 (47.83%) Web Development
2 10 (43.48%) E-Commerce
3 6 (26.09%) MVC
4 4 (17.39%) Pay per click
4 4 (17.39%) User Stories
4 4 (17.39%) Wireframes
5 3 (13.04%) Agile Software Development
5 3 (13.04%) Business Intelligence
5 3 (13.04%) Front End Development
5 3 (13.04%) High Availability
5 3 (13.04%) Marketing Strategy
5 3 (13.04%) Responsive Web Design
5 3 (13.04%) Scrum
5 3 (13.04%) Software Engineering
6 2 (8.70%) CRM
6 2 (8.70%) Link Building
6 2 (8.70%) Re-Platforming
6 2 (8.70%) Statistical Analysis
Programming Languages
1 9 (39.13%) JavaScript
2 8 (34.78%) PHP
3 5 (21.74%) C#
4 4 (17.39%) VB
5 2 (8.70%) C
6 1 (4.35%) VB.NET
Vendors
1 7 (30.43%) Google
2 4 (17.39%) Microsoft
3 2 (8.70%) Twitter
4 1 (4.35%) Adobe
4 1 (4.35%) Facebook
4 1 (4.35%) WooCommerce