Period
to 21 April 2018

The following table provides summary statistics for permanent job vacancies advertised in Birmingham with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 21 April 2018 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
West Midlands > Birmingham
6 months to
21 Apr 2018
Same period 2017 Same period 2016
Rank 149 164 197
Rank change year-on-year +15 +33 -21
Permanent jobs citing SEO 41 22 8
As % of all permanent IT jobs advertised in Birmingham 1.08% 0.58% 0.18%
As % of the Processes & Methodologies category 1.20% 0.64% 0.21%
Number of salaries quoted 35 17 7
Birmingham median annual salary £40,000 £30,000 £28,000
Median salary % change year-on-year +33.33% +7.14% +1.82%
10th Percentile £26,250 £21,250 £23,300
90th Percentile £62,500 £44,850 £38,400
West Midlands median annual salary £34,000 £36,500 £30,000
% change year-on-year -6.85% +21.67% +4.35%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for process or methodology skills.

All Process and Methodology Skills
Birmingham
Permanent vacancies with a requirement for process or methodology skills 3,415 3,458 3,836
As % of all permanent IT jobs advertised in Birmingham 90.25% 91.24% 88.14%
Number of salaries quoted 2,446 2,698 3,033
Birmingham median annual salary £45,000 £45,000 £42,500
Median salary % change year-on-year - +5.88% -
10th Percentile £26,250 £26,250 £26,250
90th Percentile £71,875 £66,250 £68,750
West Midlands median annual salary £42,500 £41,000 £42,500
% change year-on-year +3.66% -3.53% +6.25%

SEO
Job Vacancy Trend in Birmingham

Job postings citing SEO as a percentage of all IT jobs advertised in Birmingham.

Job vacancy trend for SEO in Birmingham

SEO
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Birmingham.

Salary trend for SEO in Birmingham

SEO
Salary Histogram in Birmingham

The salary distribution of IT jobs citing SEO in Birmingham over the 6 months to 21 April 2018.

Salary histogram for SEO in Birmingham

For the 6 months to 21 April 2018, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Birmingham region with a requirement for SEO.

1 26 (63.41%) HTML
2 22 (53.66%) CSS
3 17 (41.46%) Web Development
4 16 (39.02%) E-Commerce
4 16 (39.02%) PHP
5 14 (34.15%) HTML5
5 14 (34.15%) CSS3
6 13 (31.71%) Marketing
7 12 (29.27%) Digital Marketing
8 11 (26.83%) Google
8 11 (26.83%) MVC
8 11 (26.83%) Front End Development
9 9 (21.95%) WordPress
9 9 (21.95%) Twitter
9 9 (21.95%) Analytics
10 8 (19.51%) Social Media
10 8 (19.51%) jQuery
10 8 (19.51%) CodeIgniter
10 8 (19.51%) DNS
11 7 (17.07%) Retail
11 7 (17.07%) Degree
11 7 (17.07%) Google Analytics
11 7 (17.07%) Copywriting
11 7 (17.07%) Creative Thinking
12 6 (14.63%) Cyber Essentials
12 6 (14.63%) Computer Science Degree
12 6 (14.63%) Self-Motivation
12 6 (14.63%) Twig
12 6 (14.63%) Content Writing
12 6 (14.63%) Zapier

SEO
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (21.95%) WordPress
2 5 (12.20%) CMS
3 2 (4.88%) SharePoint
Applications
1 5 (12.20%) Photoshop
2 1 (2.44%) Adobe Illustrator
Business Applications
1 2 (4.88%) Magento
1 2 (4.88%) Payment Gateway
2 1 (2.44%) Shopify
2 1 (2.44%) WebTrends
Cloud Services
1 7 (17.07%) Google Analytics
2 6 (14.63%) Zapier
3 5 (12.20%) AdWords
4 3 (7.32%) MailChimp
5 1 (2.44%) Microsoft Azure
5 1 (2.44%) npm
5 1 (2.44%) SaaS
Communications & Networking
1 8 (19.51%) DNS
2 6 (14.63%) SSL
3 1 (2.44%) Internet
Database & Business Intelligence
1 4 (9.76%) MySQL
2 3 (7.32%) SQL Server
3 2 (4.88%) Relational Database
3 2 (4.88%) SQL Server Integration Services
4 1 (2.44%) NoSQL
Development Applications
1 6 (14.63%) GitLab
2 4 (9.76%) Git (software)
3 1 (2.44%) git-flow
3 1 (2.44%) Jasmine
3 1 (2.44%) Mocha
3 1 (2.44%) TeamCity
3 1 (2.44%) Visual Studio
3 1 (2.44%) webpack
General
1 13 (31.71%) Marketing
2 7 (17.07%) Retail
3 1 (2.44%) Advertising
3 1 (2.44%) Brand Awareness
3 1 (2.44%) Finance
Job Titles
1 21 (51.22%) Developer
2 10 (24.39%) Web Developer
3 9 (21.95%) Front End Developer (Client-Side Developer)
3 9 (21.95%) Senior Developer
4 8 (19.51%) Front End Web Developer (Client-Side Developer)
4 8 (19.51%) PHP Developer
4 8 (19.51%) Senior PHP Developer
5 6 (14.63%) SEO Specialist
5 6 (14.63%) Technical Developer
5 6 (14.63%) Technical Manager
5 6 (14.63%) Web Manager
6 5 (12.20%) SEO Manager
7 4 (9.76%) Head of Digital
7 4 (9.76%) Head of Digital Marketing
7 4 (9.76%) Head of Marketing
8 2 (4.88%) .NET Developer
8 2 (4.88%) .NET Software Developer
8 2 (4.88%) E-Commerce Developer
8 2 (4.88%) E-Commerce Web Developer
8 2 (4.88%) Microsoft Developer
Libraries, Frameworks & Software Standards
1 26 (63.41%) HTML
2 22 (53.66%) CSS
3 14 (34.15%) CSS3
3 14 (34.15%) HTML5
4 8 (19.51%) CodeIgniter
4 8 (19.51%) jQuery
5 6 (14.63%) Twig
6 5 (12.20%) Ajax
7 4 (9.76%) Web Services
8 3 (7.32%) .NET
8 3 (7.32%) JSON
8 3 (7.32%) Node.js
8 3 (7.32%) React
8 3 (7.32%) RESTful
8 3 (7.32%) Sass
9 2 (4.88%) AngularJS
9 2 (4.88%) LAMP
9 2 (4.88%) Laravel
9 2 (4.88%) Razor View Engine
9 2 (4.88%) Twitter Bootstrap
Miscellaneous
1 8 (19.51%) Social Media
2 6 (14.63%) Analytical Skills
2 6 (14.63%) Computer Science
2 6 (14.63%) Self-Motivation
3 5 (12.20%) User Experience
4 4 (9.76%) Tandem
5 3 (7.32%) Graphic Design
6 2 (4.88%) Blog
7 1 (2.44%) Linux Command Line
Operating Systems
1 2 (4.88%) Mac OS
2 1 (2.44%) Linux
2 1 (2.44%) Windows
Processes & Methodologies
1 17 (41.46%) Web Development
2 16 (39.02%) E-Commerce
3 12 (29.27%) Digital Marketing
4 11 (26.83%) Front End Development
4 11 (26.83%) MVC
5 9 (21.95%) Analytics
6 7 (17.07%) Copywriting
6 7 (17.07%) Creative Thinking
7 6 (14.63%) Content Writing
7 6 (14.63%) Email Marketing
7 6 (14.63%) Pay per click
7 6 (14.63%) Time Management
8 5 (12.20%) Marketing Strategy
9 4 (9.76%) Lead Generation
9 4 (9.76%) Multichannel Retail
9 4 (9.76%) Re-Platforming
9 4 (9.76%) Statistical Analysis
9 4 (9.76%) Technical Analysis
10 3 (7.32%) Content Marketing
10 3 (7.32%) Wireframes
Programming Languages
1 16 (39.02%) PHP
2 6 (14.63%) C
2 6 (14.63%) JavaScript
2 6 (14.63%) SQL
3 3 (7.32%) C#
4 1 (2.44%) ES6
Qualifications
1 7 (17.07%) Degree
2 6 (14.63%) Computer Science Degree
Quality Assurance & Compliance
1 6 (14.63%) Cyber Essentials
Systems Management
1 2 (4.88%) cPanel
Vendors
1 11 (26.83%) Google
2 9 (21.95%) Twitter
3 6 (14.63%) Zuora
4 3 (7.32%) Microsoft
5 2 (4.88%) Facebook
6 1 (2.44%) Adobe
6 1 (2.44%) WooCommerce