Period
to 19 July 2018

The following table provides summary statistics for permanent job vacancies advertised in Birmingham with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 19 July 2018 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
West Midlands > Birmingham
6 months to
19 Jul 2018
Same period 2017 Same period 2016
Rank 147 183 200
Rank change year-on-year +36 +17 -14
Permanent jobs citing SEO 55 10 15
As % of all permanent IT jobs advertised in Birmingham 1.40% 0.26% 0.31%
As % of the Processes & Methodologies category 1.54% 0.29% 0.35%
Number of salaries quoted 48 10 13
Birmingham median annual salary £30,000 £28,500 £37,500
Median salary % change year-on-year +5.26% -24.00% +25.00%
10th Percentile £19,975 £21,250 £26,500
90th Percentile £46,250 £40,125 £63,750
West Midlands median annual salary £30,250 £30,000 £27,500
% change year-on-year +0.83% +9.09% -11.29%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for process or methodology skills.

All Process and Methodology Skills
Birmingham
Permanent vacancies with a requirement for process or methodology skills 3,581 3,475 4,301
As % of all permanent IT jobs advertised in Birmingham 91.14% 90.73% 89.12%
Number of salaries quoted 2,561 2,834 3,200
Birmingham median annual salary £45,000 £43,500 £42,500
Median salary % change year-on-year +3.45% +2.35% -
10th Percentile £26,250 £26,250 £25,750
90th Percentile £70,000 £65,000 £70,000
West Midlands median annual salary £42,500 £40,000 £40,500
% change year-on-year +6.25% -1.23% +1.25%

SEO
Job Vacancy Trend in Birmingham

Job postings citing SEO as a percentage of all IT jobs advertised in Birmingham.

Job vacancy trend for SEO in Birmingham

SEO
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Birmingham.

Salary trend for SEO in Birmingham

SEO
Salary Histogram in Birmingham

The salary distribution of IT jobs citing SEO in Birmingham over the 6 months to 19 July 2018.

Salary histogram for SEO in Birmingham

For the 6 months to 19 July 2018, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Birmingham region with a requirement for SEO.

1 32 (58.18%) Creative Thinking
2 31 (56.36%) Marketing
3 26 (47.27%) Degree
3 26 (47.27%) Digital Marketing
4 25 (45.45%) Google
5 24 (43.64%) E-Commerce
6 23 (41.82%) Analytics
7 20 (36.36%) HTML
8 19 (34.55%) Social Media
9 18 (32.73%) Pay per click
10 17 (30.91%) Copywriting
11 16 (29.09%) Time Management
11 16 (29.09%) Twitter
11 16 (29.09%) CSS
11 16 (29.09%) Content Writing
12 15 (27.27%) AdWords
12 15 (27.27%) Marketing Strategy
13 13 (23.64%) WordPress
14 12 (21.82%) Analytical Skills
15 11 (20.00%) Google Analytics
15 11 (20.00%) Email Marketing
15 11 (20.00%) Lead Generation
15 11 (20.00%) User Experience
16 10 (18.18%) Front End Development
16 10 (18.18%) Web Development
16 10 (18.18%) CMS
16 10 (18.18%) Web Design
16 10 (18.18%) PHP
17 9 (16.36%) jQuery
17 9 (16.36%) HTML5

SEO
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (23.64%) WordPress
2 10 (18.18%) CMS
3 2 (3.64%) Adobe Experience Manager
3 2 (3.64%) Apache
3 2 (3.64%) Apache Solr
3 2 (3.64%) SharePoint
Applications
1 8 (14.55%) Photoshop
2 1 (1.82%) Adobe Illustrator
Business Applications
1 2 (3.64%) Magento
1 2 (3.64%) Payment Gateway
1 2 (3.64%) Shopify
Cloud Services
1 15 (27.27%) AdWords
2 11 (20.00%) Google Analytics
3 6 (10.91%) Zapier
4 2 (3.64%) Amazon AWS
4 2 (3.64%) MailChimp
5 1 (1.82%) npm
5 1 (1.82%) SaaS
Communications & Networking
1 8 (14.55%) DNS
2 6 (10.91%) SSL
3 1 (1.82%) Internet
Database & Business Intelligence
1 5 (9.09%) MySQL
2 2 (3.64%) Relational Database
2 2 (3.64%) SQL Server
2 2 (3.64%) SQL Server Integration Services
Development Applications
1 6 (10.91%) GitLab
2 4 (7.27%) Dreamweaver
3 2 (3.64%) Atlassian Bamboo
3 2 (3.64%) Git (software)
3 2 (3.64%) Grunt
3 2 (3.64%) Jenkins
3 2 (3.64%) Maven
3 2 (3.64%) SonarQube
3 2 (3.64%) TeamCity
4 1 (1.82%) git-flow
4 1 (1.82%) webpack
General
1 31 (56.36%) Marketing
2 6 (10.91%) Retail
3 2 (3.64%) Publishing
4 1 (1.82%) Advertising
4 1 (1.82%) Finance
Job Titles
1 15 (27.27%) Developer
1 15 (27.27%) SEO Specialist
2 10 (18.18%) Marketing Manager
3 8 (14.55%) Digital Marketing Manager
3 8 (14.55%) Front End Developer (Client-Side Developer)
4 7 (12.73%) Web Developer
5 6 (10.91%) Front End Web Developer (Client-Side Developer)
5 6 (10.91%) Technical Developer
5 6 (10.91%) Technical Manager
5 6 (10.91%) Web Manager
6 5 (9.09%) Account Manager
6 5 (9.09%) Search Manager
6 5 (9.09%) Senior Developer
7 3 (5.45%) PHP Developer
7 3 (5.45%) Technical Specialist
8 2 (3.64%) .NET Developer
8 2 (3.64%) Digital Marketing Executive
8 2 (3.64%) Marketing Executive
8 2 (3.64%) Microsoft Developer
8 2 (3.64%) Senior PHP Developer
Libraries, Frameworks & Software Standards
1 20 (36.36%) HTML
2 16 (29.09%) CSS
3 9 (16.36%) CSS3
3 9 (16.36%) HTML5
3 9 (16.36%) jQuery
4 6 (10.91%) Twig
4 6 (10.91%) Web Services
5 5 (9.09%) Ajax
6 4 (7.27%) RESTful
6 4 (7.27%) Sass
6 4 (7.27%) SOAP
6 4 (7.27%) Twitter Bootstrap
7 3 (5.45%) AngularJS
7 3 (5.45%) React
8 2 (3.64%) Apache Sling
8 2 (3.64%) JAX-RS
8 2 (3.64%) Laravel
8 2 (3.64%) OSGi
8 2 (3.64%) Razor View Engine
8 2 (3.64%) XML
Miscellaneous
1 19 (34.55%) Social Media
2 12 (21.82%) Analytical Skills
3 11 (20.00%) User Experience
4 6 (10.91%) Computer Science
5 2 (3.64%) Blog
5 2 (3.64%) Client/Server
5 2 (3.64%) Digital Media
5 2 (3.64%) Replication
5 2 (3.64%) Self-Motivation
5 2 (3.64%) Taxonomies
6 1 (1.82%) Graphic Design
Operating Systems
1 2 (3.64%) Mac OS
Processes & Methodologies
1 32 (58.18%) Creative Thinking
2 26 (47.27%) Digital Marketing
3 24 (43.64%) E-Commerce
4 23 (41.82%) Analytics
5 18 (32.73%) Pay per click
6 17 (30.91%) Copywriting
7 16 (29.09%) Content Writing
7 16 (29.09%) Time Management
8 15 (27.27%) Marketing Strategy
9 11 (20.00%) Email Marketing
9 11 (20.00%) Lead Generation
10 10 (18.18%) Front End Development
10 10 (18.18%) Web Design
10 10 (18.18%) Web Development
11 8 (14.55%) Social Media Marketing
12 5 (9.09%) Link Building
12 5 (9.09%) Workflow
13 4 (7.27%) MVC
14 2 (3.64%) DevOps
14 2 (3.64%) Performance Tuning
Programming Languages
1 10 (18.18%) PHP
2 6 (10.91%) SQL
3 5 (9.09%) JavaScript
4 2 (3.64%) C#
4 2 (3.64%) Java
4 2 (3.64%) Java 8
5 1 (1.82%) ES6
Qualifications
1 26 (47.27%) Degree
2 6 (10.91%) Computer Science Degree
Quality Assurance & Compliance
1 6 (10.91%) Cyber Essentials
System Software
1 2 (3.64%) Varnish
Systems Management
1 2 (3.64%) cPanel
1 2 (3.64%) Single Sign-On
Vendors
1 25 (45.45%) Google
2 16 (29.09%) Twitter
3 6 (10.91%) Zuora
4 4 (7.27%) Screaming Frog
5 2 (3.64%) Adobe
5 2 (3.64%) Facebook
5 2 (3.64%) hybris
5 2 (3.64%) Microsoft