Google Ads Job Trends in Central London

Google Ads (formerly AdWords)
London > Central London

The table below provides summary statistics and salary benchmarking for jobs advertised in Central London requiring Google Ads skills. It covers vacancies from the 6 months leading up to 16 September 2025, with comparisons to the same periods in the previous two years.

6 months to
16 Sep 2025
Same period 2024 Same period 2023
Rank 134 182 -
Rank change year-on-year +48 - -
Permanent jobs citing Google Ads 6 1 0
As % of all permanent jobs advertised in Central London 0.30% 0.031% -
As % of the Cloud Services category 0.63% 0.061% -
Number of salaries quoted 1 1 0
10th Percentile - - -
25th Percentile £53,750 - -
Median annual salary (50th Percentile) £57,500 £50,000 -
Median % change year-on-year +15.00% - -
75th Percentile £61,250 - -
90th Percentile - - -
London median annual salary £50,000 £37,500 £52,500
% change year-on-year +33.33% -28.57% +32.91%

All Cloud Skills
Central London

Google Ads falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in Central London.

Permanent vacancies with a requirement for cloud computing skills 958 1,637 1,978
As % of all permanent jobs advertised in Central London 48.04% 50.21% 52.44%
Number of salaries quoted 791 1,151 1,805
10th Percentile £41,250 £42,500 £40,000
25th Percentile £57,500 £55,000 £53,750
Median annual salary (50th Percentile) £75,000 £72,500 £72,500
Median % change year-on-year +3.45% - -
75th Percentile £95,000 £92,500 £95,000
90th Percentile £120,000 £107,500 £112,500
London median annual salary £75,000 £80,000 £75,000
% change year-on-year -6.25% +6.67% -

Google Ads
Job Vacancy Trend in Central London

Job postings citing Google Ads as a proportion of all IT jobs advertised in Central London.

Job vacancy trend for Google Ads in Central London

Google Ads
Salary Trend in Central London

Salary distribution trend for jobs in Central London citing Google Ads.

Salary distribution trend for jobs in Central London citing Google Ads

Google Ads
Job Locations in Central London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Ads within the Central London region over the 6 months to 16 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
City of London +36 4 - - 27
City of Westminster - 4 - -
Camden - 2 £57,500 -
Google Ads
London

Google Ads
Co-occurring Skills and Capabilities in Central London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 3 (50.00%) Microsoft Excel
Business Applications
1 1 (16.67%) Shopify
Cloud Services
1 3 (50.00%) Google Analytics
1 3 (50.00%) Google Sheets
General
1 6 (100.00%) Marketing
2 5 (83.33%) Advertising
2 5 (83.33%) Analytical Skills
3 4 (66.67%) Social Skills
4 1 (16.67%) Brand Awareness
4 1 (16.67%) Finance
4 1 (16.67%) Presentation Skills
4 1 (16.67%) Telecoms
Job Titles
1 4 (66.67%) Analyst
1 4 (66.67%) PPC Analyst
2 1 (16.67%) Account Director
2 1 (16.67%) Digital Account Director
2 1 (16.67%) Digital Director
2 1 (16.67%) Head of Digital
2 1 (16.67%) Head of Digital Marketing
2 1 (16.67%) Head of E-Commerce
2 1 (16.67%) Head of Marketing
2 1 (16.67%) Junior
2 1 (16.67%) Junior Analyst
Miscellaneous
1 4 (66.67%) Social Media
2 3 (50.00%) Self-Motivation
3 2 (33.33%) Analytical Mindset
4 1 (16.67%) Onboarding
Processes & Methodologies
1 6 (100.00%) Digital Marketing
1 6 (100.00%) Pay per click
2 5 (83.33%) Analytics
2 5 (83.33%) SEO
3 4 (66.67%) A/B Testing
3 4 (66.67%) Data Analysis
3 4 (66.67%) Data Analytics
4 3 (50.00%) Actionable Insight
4 3 (50.00%) Campaign Management
4 3 (50.00%) Collaborative Working
4 3 (50.00%) Data-Driven Decision Making
4 3 (50.00%) Marketing Strategy
4 3 (50.00%) Performance Monitoring
5 2 (33.33%) Budgeting and Resource Allocation
5 2 (33.33%) Digital Strategy
5 2 (33.33%) Resource Allocation
6 1 (16.67%) Budgeting
6 1 (16.67%) Client Onboarding
6 1 (16.67%) Data Privacy
6 1 (16.67%) Lead Generation
Qualifications
1 3 (50.00%) Degree
Vendors
1 6 (100.00%) Google
2 4 (66.67%) Microsoft
3 1 (16.67%) TikTok