Marketing Job Trends in Central London

Marketing
London > Central London

The table below looks at the prevalence of the term Marketing in permanent job vacancies in Central London. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 17 August 2026, comparing them to the same period in the previous two years.

6 months to
17 Aug 2026
Same period 2025 Same period 2024
Rank 42 49 58
Rank change year-on-year +7 +9 +38
Permanent jobs citing Marketing 139 119 142
As % of all permanent jobs in Central London 3.72% 5.60% 4.53%
As % of the General category 7.69% 7.66% 6.69%
Number of salaries quoted 81 65 78
10th Percentile £35,000 £42,750 £41,250
25th Percentile £47,500 £55,000 £43,125
Median annual salary (50th Percentile) £60,000 £70,000 £52,000
Median % change year-on-year -14.29% +34.62% -16.80%
75th Percentile £75,000 £90,750 £69,688
90th Percentile £110,000 £108,500 £87,875
London median annual salary £60,000 £65,000 £57,500
% change year-on-year -7.69% +13.04% -11.54%

All General Skills
Central London

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in Central London.

Permanent vacancies with a requirement for general skills 1,807 1,554 2,124
As % of all permanent jobs advertised in Central London 48.30% 73.16% 67.73%
Number of salaries quoted 1,197 1,149 1,537
10th Percentile £41,250 £40,000 £41,250
25th Percentile £55,000 £53,688 £51,000
Median annual salary (50th Percentile) £72,500 £71,000 £70,000
Median % change year-on-year +2.11% +1.43% -5.41%
75th Percentile £95,000 £92,500 £88,750
90th Percentile £105,000 £115,000 £110,000
London median annual salary £75,000 £72,500 £75,000
% change year-on-year +3.45% -3.33% -

Marketing
Job Vacancy Trend in Central London

Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised in Central London.

Marketing job vacancy trend in Central London

Marketing
Salary Trend in Central London

Salary distribution trend for jobs in Central London citing Marketing.

Salary distribution trend for jobs in Central London citing Marketing

Marketing
Salary Histogram in Central London

Salary distribution for jobs citing Marketing in Central London over the 6 months to 17 August 2026.

Salary histogram for Marketing in Central London

Marketing
Job Locations in Central London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Central London region over the 6 months to 17 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
City of London +8 119 £60,000 -17.24% 158
City of Westminster +2 8 £83,750 - 5
Southwark +4 6 £45,000 -25.77% 2
West End of London +9 5 £87,500 +34.62% 4
Lambeth - 4 £62,500 -
Camden -4 3 £50,000 - 1
Marketing
London

Marketing
Co-Occurring Skills & Capabilities in Central London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 5 (3.60%) CMS
2 4 (2.88%) Confluence
3 1 (0.72%) Drupal
3 1 (0.72%) WordPress
Applications
1 23 (16.55%) Microsoft Excel
2 5 (3.60%) Adobe Illustrator
2 5 (3.60%) InDesign
2 5 (3.60%) Photoshop
3 3 (2.16%) Spreadsheet
4 2 (1.44%) Microsoft Office
5 1 (0.72%) Chatbot
Business Applications
1 9 (6.47%) Dynamics CRM
2 5 (3.60%) Adobe Campaign
3 3 (2.16%) Magento
4 2 (1.44%) Salesforce CRM
5 1 (0.72%) Oracle Applications
5 1 (0.72%) Shopify
Cloud Services
1 28 (20.14%) SaaS
2 13 (9.35%) Power Platform
3 10 (7.19%) Dynamics 365
4 8 (5.76%) Google Analytics
5 7 (5.04%) Figma
6 5 (3.60%) Adobe Creative Cloud
6 5 (3.60%) GCP
6 5 (3.60%) Google Ads
7 4 (2.88%) Google Tag Manager
7 4 (2.88%) Power Automate
7 4 (2.88%) PowerApps
8 3 (2.16%) Azure
8 3 (2.16%) Meta Ads
8 3 (2.16%) Salesforce Sales Cloud
9 2 (1.44%) Azure Functions
9 2 (1.44%) Azure Logic Apps
9 2 (1.44%) MailChimp
9 2 (1.44%) Serverless
10 1 (0.72%) Azure AI
10 1 (0.72%) Salesforce Einstein
Communications & Networking
1 5 (3.60%) Broadband
Database & Business Intelligence
1 9 (6.47%) Power BI
2 7 (5.04%) Relational Database
3 5 (3.60%) BigQuery
4 3 (2.16%) Tableau
5 2 (1.44%) Looker
5 2 (1.44%) Metadata
6 1 (0.72%) Geospatial Data
Development Applications
1 6 (4.32%) JIRA
2 2 (1.44%) Postman
General
1 35 (25.18%) Finance
2 23 (16.55%) Advertising
2 23 (16.55%) Social Skills
3 15 (10.79%) Law
3 15 (10.79%) Legal
4 11 (7.91%) Analytical Skills
5 9 (6.47%) Manufacturing
6 8 (5.76%) Pharmaceutical
7 6 (4.32%) Retail
8 5 (3.60%) Multimedia
8 5 (3.60%) Organisational Skills
9 3 (2.16%) Brand Awareness
9 3 (2.16%) Inclusion and Diversity
9 3 (2.16%) Legal Technology
10 2 (1.44%) Digital Healthcare
10 2 (1.44%) French Language
10 2 (1.44%) Games
11 1 (0.72%) Banking
11 1 (0.72%) German Language
11 1 (0.72%) Italian Language
Job Titles
1 20 (14.39%) Senior
2 19 (13.67%) Analyst
3 14 (10.07%) Business Manager
3 14 (10.07%) Lead
4 13 (9.35%) Accountant
4 13 (9.35%) Development Manager
4 13 (9.35%) Management Accountant
4 13 (9.35%) Marketing Analyst
5 12 (8.63%) Business Development Manager
5 12 (8.63%) Marketing Manager
6 11 (7.91%) Marketing Analytics Analyst
7 10 (7.19%) Data Analyst
8 9 (6.47%) Senior Manager
9 8 (5.76%) Business Development Executive
10 7 (5.04%) Campaign Manager
10 7 (5.04%) CRM Manager
10 7 (5.04%) Marketing Data Analyst
11 6 (4.32%) Data Analytics Analyst
11 6 (4.32%) Marketing Analytics Data Analyst
11 6 (4.32%) UX Designer
Libraries, Frameworks & Software Standards
1 8 (5.76%) HTML
2 5 (3.60%) Framer.js
3 2 (1.44%) HTML5 Canvas
3 2 (1.44%) Lightning Web Components
3 2 (1.44%) Middleware
3 2 (1.44%) Pandas
3 2 (1.44%) React
3 2 (1.44%) REST
3 2 (1.44%) SOAP
4 1 (0.72%) AngularJS
4 1 (0.72%) CSS
4 1 (0.72%) Django
4 1 (0.72%) jQuery
4 1 (0.72%) Keras
4 1 (0.72%) Model Context Protocol
4 1 (0.72%) Node.js
4 1 (0.72%) Plotly
4 1 (0.72%) scikit-learn
4 1 (0.72%) Seaborn
Miscellaneous
1 18 (12.95%) Product Ownership
2 10 (7.19%) Marketing Technology
2 10 (7.19%) Onboarding
2 10 (7.19%) Social Media
3 7 (5.04%) Biopharmaceutical
4 5 (3.60%) Data Structures
4 5 (3.60%) Over-the-Top Content
5 3 (2.16%) Self-Motivation
6 2 (1.44%) AI Agents
6 2 (1.44%) Life Science
6 2 (1.44%) PropTech
6 2 (1.44%) Taxonomies
7 1 (0.72%) Derivative
7 1 (0.72%) Digital Media
7 1 (0.72%) Enterprise Software
7 1 (0.72%) Management Information System
7 1 (0.72%) Smartcard
7 1 (0.72%) Web Conferencing
Operating Systems
1 2 (1.44%) Linux
Processes & Methodologies
1 42 (30.22%) Analytics
2 29 (20.86%) Roadmaps
3 25 (17.99%) CRM
4 22 (15.83%) AI
5 21 (15.11%) Business Development
5 21 (15.11%) Process Improvement
6 20 (14.39%) Decision-Making
7 19 (13.67%) Agile
7 19 (13.67%) Customer Experience
8 17 (12.23%) B2B
8 17 (12.23%) Collaborative Working
8 17 (12.23%) Global Marketing
9 16 (11.51%) Coaching
9 16 (11.51%) Digital Marketing
9 16 (11.51%) Stakeholder Management
10 15 (10.79%) Continuous Improvement
11 14 (10.07%) Fintech
12 13 (9.35%) Budgeting and Forecasting
12 13 (9.35%) Financial Analysis
12 13 (9.35%) Product Roadmap
Programming Languages
1 18 (12.95%) SQL
2 12 (8.63%) Python
3 8 (5.76%) JavaScript
4 6 (4.32%) VBA
5 4 (2.88%) Bash
6 3 (2.16%) Apex Code
6 3 (2.16%) R
7 2 (1.44%) C#
7 2 (1.44%) PHP
7 2 (1.44%) SOQL
7 2 (1.44%) SOSL
7 2 (1.44%) TypeScript
8 1 (0.72%) Java
Qualifications
1 17 (12.23%) Degree
2 13 (9.35%) ACCA
2 13 (9.35%) CIMA
3 7 (5.04%) Master's Degree
3 7 (5.04%) MBA
4 2 (1.44%) Azure Certification
4 2 (1.44%) Microsoft Certification
5 1 (0.72%) Microsoft Certified Professional
5 1 (0.72%) PhD
Quality Assurance & Compliance
1 7 (5.04%) QA
2 6 (4.32%) Accessibility
3 3 (2.16%) Data Quality
3 3 (2.16%) GDPR
3 3 (2.16%) SLA
4 2 (1.44%) PMO
4 2 (1.44%) WCAG
5 1 (0.72%) GMP
5 1 (0.72%) PERC
System Software
1 2 (1.44%) Docker
Vendors
1 19 (13.67%) Google
2 17 (12.23%) Adobe
2 17 (12.23%) Salesforce
3 9 (6.47%) Microsoft
3 9 (6.47%) Salesforce Marketing Cloud
4 3 (2.16%) HubSpot
4 3 (2.16%) Marketo
5 2 (1.44%) BT
5 2 (1.44%) Facebook
6 1 (0.72%) Databricks
6 1 (0.72%) DocuSign
6 1 (0.72%) Instagram
6 1 (0.72%) OpenAI
6 1 (0.72%) Oracle
6 1 (0.72%) Pardot
6 1 (0.72%) Proofpoint
6 1 (0.72%) WooCommerce
6 1 (0.72%) Zoho