Period
to 27 October 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Central London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 27 October 2021 with a comparison to the same period over the previous 2 years.

Marketing
London > Central London
6 months to
27 Oct 2021
Same period 2020 Same period 2019
Rank 71 64 45
Rank change year-on-year -7 -19 +40
Permanent jobs citing Marketing 282 188 666
As % of all permanent jobs advertised in Central London 4.09% 4.49% 5.29%
As % of the General category 6.83% 7.34% 8.89%
Number of salaries quoted 219 137 562
10th Percentile £36,750 £37,500 £32,500
25th Percentile £46,250 £45,000 £42,500
Median annual salary (50th Percentile) £60,000 £60,000 £55,000
Median % change year-on-year - +9.09% -
75th Percentile £82,250 £85,000 £73,750
90th Percentile £99,500 £103,750 £89,875
London median annual salary £62,500 £60,000 £55,000
% change year-on-year +4.17% +9.09% -8.33%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Central London with a requirement for common skills.

All General Skills
Central London
Permanent vacancies with a requirement for common skills 4,130 2,561 7,488
As % of all permanent IT jobs advertised in Central London 59.94% 61.11% 59.50%
Number of salaries quoted 3,637 2,255 6,512
10th Percentile £41,250 £41,250 £35,750
25th Percentile £52,500 £52,500 £47,500
Median annual salary (50th Percentile) £70,000 £70,000 £65,000
Median % change year-on-year - +7.69% +4.00%
75th Percentile £88,750 £85,000 £82,500
90th Percentile £105,000 £102,500 £97,500
London median annual salary £70,000 £70,000 £65,000
% change year-on-year - +7.69% +4.00%

Marketing
Job Vacancy Trend in Central London

Job postings citing Marketing as a proportion of all IT jobs advertised in Central London.

Job vacancy trend for Marketing in Central London

Marketing
Salary Trend in Central London

3-month moving average salary quoted in jobs citing Marketing in Central London.

Salary trend for Marketing in Central London

Marketing
Salary Histogram in Central London

Salary distribution for jobs citing Marketing in Central London over the 6 months to 27 October 2021.

Salary histogram for Marketing in Central London

Marketing
Job Locations in Central London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Central London region over the 6 months to 27 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -5 244 £60,000 - 109
West End of London +1 16 £48,750 -11.36% 5
City of Westminster -7 15 £38,500 -45.00% 2
Southwark -4 5 £75,000 +120.59%
Camden - 4 £45,000 - 3
Lambeth - 2 £28,000 -
Marketing
London

For the 6 months to 27 October 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Central London region with a requirement for Marketing.

1 78 (27.66%) Finance
2 71 (25.18%) SQL
2 71 (25.18%) Analytics
3 62 (21.99%) Agile Software Development
4 58 (20.57%) Python
5 56 (19.86%) Digital Marketing
5 56 (19.86%) Social Skills
6 44 (15.60%) User Experience
7 41 (14.54%) Degree
8 39 (13.83%) E-Commerce
9 38 (13.48%) Business Intelligence
9 38 (13.48%) CSS
10 37 (13.12%) Azure
11 36 (12.77%) Problem-Solving
12 35 (12.41%) HTML
13 33 (11.70%) Analytical Skills
14 31 (10.99%) Advertising
14 31 (10.99%) Data Science
15 30 (10.64%) Google
15 30 (10.64%) Telecoms
15 30 (10.64%) JavaScript
16 29 (10.28%) Social Media
16 29 (10.28%) Investment Management
17 28 (9.93%) C#
17 28 (9.93%) SQL Server
17 28 (9.93%) CMS
18 27 (9.57%) Web Development
18 27 (9.57%) .NET
18 27 (9.57%) SEO
18 27 (9.57%) AWS

Marketing
Co-occurring IT Skills in Central London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 28 (9.93%) CMS
2 10 (3.55%) EPiServer
2 10 (3.55%) SAS
3 9 (3.19%) SharePoint
4 5 (1.77%) Apache Spark
5 4 (1.42%) Adobe Experience Manager
6 3 (1.06%) IIS
6 3 (1.06%) Sitecore CMS
6 3 (1.06%) Tomcat
6 3 (1.06%) WordPress
7 2 (0.71%) Apache
7 2 (0.71%) Drupal
7 2 (0.71%) Headless CMS
7 2 (0.71%) nginx
7 2 (0.71%) Umbraco
8 1 (0.35%) Elasticsearch
8 1 (0.35%) Luigi
Applications
1 20 (7.09%) Microsoft Excel
2 12 (4.26%) Microsoft Office
2 12 (4.26%) Microsoft PowerPoint
2 12 (4.26%) Spreadsheet
3 10 (3.55%) Chatbot
4 5 (1.77%) Adobe Premiere
4 5 (1.77%) Photoshop
4 5 (1.77%) SPSS
5 4 (1.42%) Adobe After Effects
5 4 (1.42%) Adobe Creative Suite
6 3 (1.06%) Adobe Illustrator
6 3 (1.06%) InDesign
7 1 (0.35%) Figma
7 1 (0.35%) InVision
7 1 (0.35%) Sketch
7 1 (0.35%) UserZoom
Business Applications
1 10 (3.55%) Shopify
2 3 (1.06%) FastStats
2 3 (1.06%) SAP SD
2 3 (1.06%) Unica
3 1 (0.35%) Dynamics CRM
3 1 (0.35%) SAP CRM
3 1 (0.35%) SAP GTS
3 1 (0.35%) SAP S/4HANA
3 1 (0.35%) SAP VC
Cloud Services
1 37 (13.12%) Azure
2 27 (9.57%) AWS
3 24 (8.51%) GCP
4 18 (6.38%) Google Analytics
4 18 (6.38%) SaaS
5 14 (4.96%) Microsoft 365
6 13 (4.61%) Power Platform
7 12 (4.26%) Google Ads
8 10 (3.55%) Facebook Ads
9 7 (2.48%) PaaS
9 7 (2.48%) Workato
10 6 (2.13%) Azure Active Directory
10 6 (2.13%) Force.com
10 6 (2.13%) GitHub
10 6 (2.13%) Serverless
11 4 (1.42%) Azure Functions
11 4 (1.42%) npm
12 3 (1.06%) Azure Data Factory
12 3 (1.06%) Salesforce Sales Cloud
12 3 (1.06%) Salesforce Service Cloud
Communications & Networking
1 7 (2.48%) DNS
2 5 (1.77%) Internet
3 4 (1.42%) VoIP
3 4 (1.42%) VPN
4 3 (1.06%) Cisco ASA
4 3 (1.06%) Cisco Firepower
4 3 (1.06%) Cisco IOS
4 3 (1.06%) Cisco Nexus
4 3 (1.06%) DHCP
4 3 (1.06%) Firewall
4 3 (1.06%) VLAN
5 2 (0.71%) SSL
6 1 (0.35%) Broadband
6 1 (0.35%) Intranet
6 1 (0.35%) LAN
6 1 (0.35%) Network Security
6 1 (0.35%) SMS
6 1 (0.35%) Wi-Fi
6 1 (0.35%) Wireless
Database & Business Intelligence
1 28 (9.93%) SQL Server
2 17 (6.03%) Tableau
3 12 (4.26%) Power BI
4 10 (3.55%) Looker
5 7 (2.48%) MySQL
6 6 (2.13%) Azure SQL Database
6 6 (2.13%) NoSQL
7 5 (1.77%) Relational Database
8 4 (1.42%) Data Mining
9 3 (1.06%) Blockchain
9 3 (1.06%) MongoDB
10 2 (0.71%) Data Lake
10 2 (0.71%) PostgreSQL
11 1 (0.35%) Amazon Redshift
11 1 (0.35%) Apache Cassandra
11 1 (0.35%) Metadata
11 1 (0.35%) QlikView
11 1 (0.35%) SQL Server Analysis Services
11 1 (0.35%) SQL Server Integration Services
11 1 (0.35%) SQL Server Reporting Services
Development Applications
1 13 (4.61%) Git (software)
2 6 (2.13%) Visual Studio
3 4 (1.42%) JIRA
4 3 (1.06%) Eclipse
5 2 (0.71%) Grunt
5 2 (0.71%) gulp
6 1 (0.35%) Dreamweaver
6 1 (0.35%) git-flow
6 1 (0.35%) Octopus Deploy
6 1 (0.35%) Oracle APEX
General
1 78 (27.66%) Finance
2 56 (19.86%) Social Skills
3 33 (11.70%) Analytical Skills
4 31 (10.99%) Advertising
5 30 (10.64%) Telecoms
6 25 (8.87%) Retail
7 22 (7.80%) Manufacturing
8 20 (7.09%) Electronics
8 20 (7.09%) Public Sector
9 16 (5.67%) Inclusion and Diversity
10 15 (5.32%) Games
11 13 (4.61%) Presentation Skills
12 12 (4.26%) Pharmaceutical
13 7 (2.48%) Banking
13 7 (2.48%) Legal
14 6 (2.13%) Law
14 6 (2.13%) Organisational Skills
15 4 (1.42%) Publishing
16 3 (1.06%) Automotive
17 2 (0.71%) Billing
Job Titles
1 56 (19.86%) Developer
2 32 (11.35%) Analyst
3 22 (7.80%) Data Scientist
4 20 (7.09%) C# Developer
5 17 (6.03%) Marketing Manager
6 16 (5.67%) Product Manager
7 14 (4.96%) Junior
8 13 (4.61%) Graduate
9 12 (4.26%) Architect
9 12 (4.26%) Data Engineer
10 11 (3.90%) Data Analyst
11 10 (3.55%) Digital Marketing Manager
11 10 (3.55%) E-Commerce Manager
11 10 (3.55%) E-Commerce Marketing Manager
11 10 (3.55%) Senior Developer
12 9 (3.19%) Angular Developer
12 9 (3.19%) Consultant
12 9 (3.19%) Data Manager
12 9 (3.19%) Senior Data Scientist
13 8 (2.84%) .NET Developer
Libraries, Frameworks & Software Standards
1 38 (13.48%) CSS
2 35 (12.41%) HTML
3 27 (9.57%) .NET
4 19 (6.74%) React
5 16 (5.67%) JSON
6 13 (4.61%) AngularJS
7 12 (4.26%) Node.js
8 9 (3.19%) CSS3
8 9 (3.19%) XML
9 8 (2.84%) Twitter Bootstrap
9 8 (2.84%) Visualforce
10 7 (2.48%) .NET Framework
10 7 (2.48%) Blazor
10 7 (2.48%) HTML5
10 7 (2.48%) jQuery
11 6 (2.13%) ASP.NET
11 6 (2.13%) ASP.NET MVC
12 5 (1.77%) REST
12 5 (1.77%) Web Services
13 4 (1.42%) XHTML
Miscellaneous
1 44 (15.60%) User Experience
2 29 (10.28%) Social Media
3 15 (5.32%) Mobile Games
4 10 (3.55%) Algorithms
5 8 (2.84%) Life Science
6 6 (2.13%) Management Information System
7 5 (1.77%) Robotics
7 5 (1.77%) Virtual Team
8 4 (1.42%) Blog
8 4 (1.42%) Cloud Native
8 4 (1.42%) Digital Media
9 3 (1.06%) Animation
9 3 (1.06%) Credit Risk
9 3 (1.06%) EFT
9 3 (1.06%) Enterprise Software
9 3 (1.06%) Foreign Exchange (FX)
9 3 (1.06%) Marketing Technology
9 3 (1.06%) Mobile App
9 3 (1.06%) Podcast
9 3 (1.06%) Self-Motivation
Operating Systems
1 13 (4.61%) Windows
2 5 (1.77%) Linux
3 4 (1.42%) Windows Server 2012
4 3 (1.06%) VMS
4 3 (1.06%) Windows Server
4 3 (1.06%) Windows Server 2003
4 3 (1.06%) Windows XP
5 1 (0.35%) Android
5 1 (0.35%) Windows Server 2016
5 1 (0.35%) Windows Server 2019
Processes & Methodologies
1 71 (25.18%) Analytics
2 62 (21.99%) Agile Software Development
3 56 (19.86%) Digital Marketing
4 39 (13.83%) E-Commerce
5 38 (13.48%) Business Intelligence
6 36 (12.77%) Problem-Solving
7 31 (10.99%) Data Science
8 29 (10.28%) Investment Management
9 27 (9.57%) SEO
9 27 (9.57%) Web Development
10 26 (9.22%) DevOps
11 25 (8.87%) B2B
11 25 (8.87%) Requirements Gathering
12 24 (8.51%) Computer Science
13 23 (8.16%) Collaborative Working
13 23 (8.16%) Machine Learning
14 22 (7.80%) Software Engineering
15 21 (7.45%) Marketing Strategy
15 21 (7.45%) Programme Management
16 20 (7.09%) Mentoring
Programming Languages
1 71 (25.18%) SQL
2 58 (20.57%) Python
3 30 (10.64%) JavaScript
4 28 (9.93%) C#
5 22 (7.80%) R
6 9 (3.19%) Apex Code
7 8 (2.84%) SOQL
8 7 (2.48%) PHP
9 6 (2.13%) Go
9 6 (2.13%) T-SQL
9 6 (2.13%) TypeScript
10 5 (1.77%) C
10 5 (1.77%) Java
10 5 (1.77%) PowerShell
11 2 (0.71%) C++
12 1 (0.35%) VBA
Qualifications
1 41 (14.54%) Degree
2 8 (2.84%) Master's Degree
2 8 (2.84%) SC Cleared
2 8 (2.84%) Security Cleared
3 6 (2.13%) Computer Science Degree
4 2 (0.71%) ITIL Certification
4 2 (0.71%) PhD
5 1 (0.35%) CSPO
5 1 (0.35%) PRINCE2 Certification
Quality Assurance & Compliance
1 9 (3.19%) Accessibility
2 5 (1.77%) QA
3 3 (1.06%) AIFMD
3 3 (1.06%) Data Quality
3 3 (1.06%) MiFID
4 2 (0.71%) GDPR
5 1 (0.35%) Actionable Recommendations
5 1 (0.35%) Cyber Essentials
5 1 (0.35%) Cyber Essentials PLUS
5 1 (0.35%) ISO/IEC 27001
System Software
1 7 (2.48%) Active Directory
2 4 (1.42%) Hyper-V
3 3 (1.06%) Virtual Servers
4 2 (0.71%) Docker
4 2 (0.71%) Virtual Desktop
4 2 (0.71%) XenApp
4 2 (0.71%) XenDesktop
5 1 (0.35%) Firmware
Systems Management
1 3 (1.06%) Backup Exec
1 3 (1.06%) EnCase
1 3 (1.06%) FTK
1 3 (1.06%) Symantec Endpoint Protection
2 2 (0.71%) Kubernetes
2 2 (0.71%) Single Sign-On
3 1 (0.35%) Automic
3 1 (0.35%) Microsoft Intune
3 1 (0.35%) PaperCut
3 1 (0.35%) SafeCom
3 1 (0.35%) SCCM
3 1 (0.35%) Systems Management Server (SMS)
Vendors
1 30 (10.64%) Google
2 25 (8.87%) Microsoft
2 25 (8.87%) SAP
3 23 (8.16%) Facebook
3 23 (8.16%) Salesforce.com
4 19 (6.74%) Adobe
5 5 (1.77%) Atlassian
6 4 (1.42%) Dell
6 4 (1.42%) Remedy
7 3 (1.06%) Apteco
7 3 (1.06%) Cisco
7 3 (1.06%) IBM
7 3 (1.06%) Pega
7 3 (1.06%) Sitecore
7 3 (1.06%) Symantec
7 3 (1.06%) Veritas
8 2 (0.71%) Cadence
8 2 (0.71%) Crimson Hexagon
8 2 (0.71%) Pardot
8 2 (0.71%) ServiceNow