Period
to 22 October 2021

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Central London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 22 October 2021 with a comparison to the same period over the previous 2 years.

Social Media
London > Central London
6 months to
22 Oct 2021
Same period 2020 Same period 2019
Rank 210 201 258
Rank change year-on-year -9 +57 +50
Permanent jobs citing Social Media 73 15 116
As % of all permanent jobs advertised in Central London 1.06% 0.36% 0.92%
As % of the Miscellaneous category 2.87% 0.96% 2.52%
Number of salaries quoted 48 13 93
10th Percentile £31,750 " £26,500
25th Percentile £36,750 £32,000 £31,250
Median annual salary (50th Percentile) £50,000 £40,000 £60,000
Median % change year-on-year +25.00% -33.33% +26.32%
75th Percentile £61,563 £61,250 £80,000
90th Percentile £72,500 £76,000 £92,750
London median annual salary £65,000 £55,000 £50,000
% change year-on-year +18.18% +10.00% -

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Central London with a requirement for generic IT skills.

All Generic IT Skills
Central London
Permanent vacancies with a requirement for generic IT skills 2,541 1,569 4,600
As % of all permanent IT jobs advertised in Central London 36.98% 37.77% 36.36%
Number of salaries quoted 2,250 1,355 4,006
10th Percentile £42,500 £43,678 £37,500
25th Percentile £55,000 £53,750 £50,000
Median annual salary (50th Percentile) £72,500 £70,000 £67,500
Median % change year-on-year +3.57% +3.70% +3.85%
75th Percentile £93,750 £87,500 £85,000
90th Percentile £110,000 £105,750 £102,500
London median annual salary £72,500 £72,500 £66,500
% change year-on-year - +9.02% +2.31%

Social Media
Job Vacancy Trend in Central London

Job postings citing Social Media as a proportion of all IT jobs advertised in Central London.

Job vacancy trend for Social Media in Central London

Social Media
Salary Trend in Central London

3-month moving average salary quoted in jobs citing Social Media in Central London.

Salary trend for Social Media in Central London

Social Media
Salary Histogram in Central London

Salary distribution for jobs citing Social Media in Central London over the 6 months to 22 October 2021.

Salary histogram for Social Media in Central London

Social Media
Job Locations in Central London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Central London region over the 6 months to 22 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -17 68 £51,250 +28.13% 23
City of Westminster - 11 £38,500 -
West End of London - 7 £38,500 -
Camden - 3 - - 1
Lambeth - 1 £28,000 -
Social Media
London

For the 6 months to 22 October 2021, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Central London region with a requirement for Social Media.

1 29 (39.73%) Marketing
2 23 (31.51%) Analytics
3 17 (23.29%) User Experience
4 16 (21.92%) Digital Marketing
4 16 (21.92%) E-Commerce
4 16 (21.92%) Collaborative Working
5 15 (20.55%) SEO
6 14 (19.18%) Google Analytics
6 14 (19.18%) Google
6 14 (19.18%) Publishing
6 14 (19.18%) CRM
7 13 (17.81%) SQL
7 13 (17.81%) Marketing Strategy
7 13 (17.81%) Social Skills
8 12 (16.44%) Google Ads
8 12 (16.44%) AWS
8 12 (16.44%) Python
8 12 (16.44%) Games
8 12 (16.44%) Legal
8 12 (16.44%) Agile Software Development
9 11 (15.07%) Web Analytics
9 11 (15.07%) Git (software)
9 11 (15.07%) Budgeting and Forecasting
9 11 (15.07%) Data Science
9 11 (15.07%) Paid Search
10 10 (13.70%) Facebook Ads
10 10 (13.70%) Conversational UI
10 10 (13.70%) Chatbot
10 10 (13.70%) Email Marketing
10 10 (13.70%) Spreadsheet

Social Media
Co-occurring IT Skills in Central London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (4.11%) CMS
2 2 (2.74%) Drupal
3 1 (1.37%) Apache Airflow
3 1 (1.37%) Apache Spark
3 1 (1.37%) SharePoint
3 1 (1.37%) Umbraco
Applications
1 10 (13.70%) Chatbot
1 10 (13.70%) Spreadsheet
2 5 (6.85%) Adobe Premiere
2 5 (6.85%) Photoshop
3 4 (5.48%) Adobe After Effects
3 4 (5.48%) Microsoft PowerPoint
4 3 (4.11%) Adobe Creative Suite
4 3 (4.11%) Adobe Illustrator
4 3 (4.11%) InDesign
5 2 (2.74%) Microsoft Excel
5 2 (2.74%) Microsoft Office
6 1 (1.37%) UserZoom
Business Applications
1 10 (13.70%) Shopify
2 2 (2.74%) Dynamics CRM
2 2 (2.74%) SAP CO
2 2 (2.74%) SAP FI
2 2 (2.74%) SAP FI/CO
2 2 (2.74%) SAP S/4HANA
Cloud Services
1 14 (19.18%) Google Analytics
2 12 (16.44%) AWS
2 12 (16.44%) Google Ads
3 10 (13.70%) Facebook Ads
4 8 (10.96%) Azure
5 6 (8.22%) GitHub
6 3 (4.11%) Amazon EC2
6 3 (4.11%) Amazon S3
6 3 (4.11%) Serverless
7 2 (2.74%) Cloud Computing
7 2 (2.74%) NUVI
7 2 (2.74%) PaaS
8 1 (1.37%) Azure Active Directory
8 1 (1.37%) Azure Functions
8 1 (1.37%) GCP
8 1 (1.37%) IaaS
8 1 (1.37%) MailChimp
8 1 (1.37%) SaaS
8 1 (1.37%) Slack
8 1 (1.37%) SuccessFactors
Communications & Networking
1 8 (10.96%) 5G
1 8 (10.96%) Broadband
2 4 (5.48%) Internet
3 3 (4.11%) DWDM
3 3 (4.11%) SDH
4 1 (1.37%) DNS
Database & Business Intelligence
1 6 (8.22%) Blockchain
1 6 (8.22%) Relational Database
2 3 (4.11%) Amazon RDS
3 2 (2.74%) Metadata
3 2 (2.74%) SQL Server
4 1 (1.37%) Azure SQL Data Warehouse
4 1 (1.37%) Azure SQL Database
4 1 (1.37%) Big Data
4 1 (1.37%) Data Warehouse
4 1 (1.37%) PostgreSQL
4 1 (1.37%) Power BI
4 1 (1.37%) Qlik Sense
4 1 (1.37%) QlikView
4 1 (1.37%) Tableau
Development Applications
1 11 (15.07%) Git (software)
2 5 (6.85%) git-flow
2 5 (6.85%) Selenium
3 1 (1.37%) Team Foundation Server
3 1 (1.37%) Visual Studio Team System
General
1 29 (39.73%) Marketing
2 14 (19.18%) Publishing
3 13 (17.81%) Social Skills
4 12 (16.44%) Games
4 12 (16.44%) Legal
5 8 (10.96%) Telecoms
6 7 (9.59%) Finance
7 6 (8.22%) Pharmaceutical
8 5 (6.85%) Advertising
9 2 (2.74%) Analytical Skills
9 2 (2.74%) Influencing Skills
9 2 (2.74%) Organisational Skills
10 1 (1.37%) Banking
10 1 (1.37%) German Language
10 1 (1.37%) Inclusion and Diversity
10 1 (1.37%) Online Betting
10 1 (1.37%) Presentation Skills
10 1 (1.37%) Public Sector
Job Titles
1 15 (20.55%) Marketing Manager
2 10 (13.70%) Data Engineer
2 10 (13.70%) E-Commerce Manager
2 10 (13.70%) E-Commerce Marketing Manager
3 9 (12.33%) Developer
3 9 (12.33%) Digital Marketing Manager
4 8 (10.96%) Digital Performance Manager
4 8 (10.96%) Performance Manager
5 6 (8.22%) Java Developer
6 5 (6.85%) Analyst
6 5 (6.85%) Designer
7 4 (5.48%) Mobile Engineer
7 4 (5.48%) Web Engineer
8 3 (4.11%) Account Manager
8 3 (4.11%) Consultant
8 3 (4.11%) Digital Designer
8 3 (4.11%) Graphic Designer
8 3 (4.11%) Network Engineer
8 3 (4.11%) Senior Network Engineer
8 3 (4.11%) User Experience Researcher
Libraries, Frameworks & Software Standards
1 6 (8.22%) HTML
1 6 (8.22%) RESTful
1 6 (8.22%) Spring
2 5 (6.85%) CSS
2 5 (6.85%) Regular Expression
2 5 (6.85%) Scrapy
3 4 (5.48%) Beautiful Soup
3 4 (5.48%) XHTML
4 3 (4.11%) .NET
4 3 (4.11%) CSS3
4 3 (4.11%) Entity Framework
4 3 (4.11%) React
5 2 (2.74%) .NET Core
5 2 (2.74%) .NET Framework
5 2 (2.74%) ARM Templates
5 2 (2.74%) ASP.NET Web API
5 2 (2.74%) GraphQL
5 2 (2.74%) Node.js
5 2 (2.74%) Spring Boot
6 1 (1.37%) Velocity
Miscellaneous
1 17 (23.29%) User Experience
2 4 (5.48%) Mobile App
3 3 (4.11%) Animation
3 3 (4.11%) Over-the-Top Content
3 3 (4.11%) Social Network
4 2 (2.74%) Blog
4 2 (2.74%) Cloud Native
4 2 (2.74%) NHS
4 2 (2.74%) Self-Motivation
5 1 (1.37%) Data Structures
5 1 (1.37%) Graphic Design
5 1 (1.37%) Life Science
5 1 (1.37%) Mobile Games
5 1 (1.37%) Motion Graphics
5 1 (1.37%) N-Tier
5 1 (1.37%) Online Games
5 1 (1.37%) Podcast
5 1 (1.37%) Video Conferencing
5 1 (1.37%) Video Editing
5 1 (1.37%) Virtual Team
Operating Systems
1 2 (2.74%) Android
1 2 (2.74%) Apple iOS
2 1 (1.37%) Linux
Processes & Methodologies
1 23 (31.51%) Analytics
2 16 (21.92%) Collaborative Working
2 16 (21.92%) Digital Marketing
2 16 (21.92%) E-Commerce
3 15 (20.55%) SEO
4 14 (19.18%) CRM
5 13 (17.81%) Marketing Strategy
6 12 (16.44%) Agile Software Development
7 11 (15.07%) Budgeting and Forecasting
7 11 (15.07%) Data Science
7 11 (15.07%) Paid Search
7 11 (15.07%) Web Analytics
8 10 (13.70%) Conversational UI
8 10 (13.70%) DevOps
8 10 (13.70%) Email Marketing
8 10 (13.70%) Pay per click
8 10 (13.70%) Software Engineering
9 9 (12.33%) Microservices
10 8 (10.96%) Data Visualisation
10 8 (10.96%) IT Strategy
Programming Languages
1 13 (17.81%) SQL
2 12 (16.44%) Python
3 8 (10.96%) JavaScript
4 7 (9.59%) Java
5 5 (6.85%) R
5 5 (6.85%) XPath
6 2 (2.74%) C#
7 1 (1.37%) Go
7 1 (1.37%) PowerShell
7 1 (1.37%) T-SQL
Qualifications
1 7 (9.59%) Degree
2 1 (1.37%) Computer Science Degree
2 1 (1.37%) ISEB
2 1 (1.37%) Master's Degree
Quality Assurance & Compliance
1 6 (8.22%) QA
2 5 (6.85%) Data Quality
3 3 (4.11%) Accessibility
System Software
1 3 (4.11%) Docker
Systems Management
1 7 (9.59%) Kubernetes
2 5 (6.85%) Kubeflow
3 2 (2.74%) Terraform
4 1 (1.37%) Ansible
4 1 (1.37%) Opscode Chef
Vendors
1 14 (19.18%) Google
2 10 (13.70%) Facebook
3 5 (6.85%) Adobe
4 4 (5.48%) Microsoft
5 2 (2.74%) Crimson Hexagon
5 2 (2.74%) Salesforce.com
5 2 (2.74%) SAP
5 2 (2.74%) Twitter
6 1 (1.37%) Hotjar
6 1 (1.37%) Nintex
6 1 (1.37%) Pardot