Period
to 27 October 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in Central London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 27 October 2021 with a comparison to the same period over the previous 2 years.

Advertising
London > Central London
6 months to
27 Oct 2021
Same period 2020 Same period 2019
Rank 110 119 137
Rank change year-on-year +9 +18 -63
Permanent jobs citing Advertising 188 100 294
As % of all permanent jobs advertised in Central London 2.73% 2.39% 2.34%
As % of the General category 4.55% 3.90% 3.93%
Number of salaries quoted 169 91 268
10th Percentile £31,250 £36,250 £35,000
25th Percentile £46,250 £50,000 £47,500
Median annual salary (50th Percentile) £67,500 £72,500 £63,250
Median % change year-on-year -6.90% +14.62% +9.52%
75th Percentile £82,500 £92,500 £82,813
90th Percentile £93,750 £97,500 £95,000
London median annual salary £60,000 £65,000 £60,000
% change year-on-year -7.69% +8.33% +4.35%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Central London with a requirement for common skills.

All General Skills
Central London
Permanent vacancies with a requirement for common skills 4,130 2,561 7,488
As % of all permanent IT jobs advertised in Central London 59.94% 61.11% 59.50%
Number of salaries quoted 3,637 2,255 6,512
10th Percentile £41,250 £41,250 £35,750
25th Percentile £52,500 £52,500 £47,500
Median annual salary (50th Percentile) £70,000 £70,000 £65,000
Median % change year-on-year - +7.69% +4.00%
75th Percentile £88,750 £85,000 £82,500
90th Percentile £105,000 £102,500 £97,500
London median annual salary £70,000 £70,000 £65,000
% change year-on-year - +7.69% +4.00%

Advertising
Job Vacancy Trend in Central London

Job postings citing Advertising as a proportion of all IT jobs advertised in Central London.

Job vacancy trend for Advertising in Central London

Advertising
Salary Trend in Central London

3-month moving average salary quoted in jobs citing Advertising in Central London.

Salary trend for Advertising in Central London

Advertising
Salary Histogram in Central London

Salary distribution for jobs citing Advertising in Central London over the 6 months to 27 October 2021.

Salary histogram for Advertising in Central London

Advertising
Job Locations in Central London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the Central London region over the 6 months to 27 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +4 173 £67,500 -5.92% 37
Camden - 9 £33,750 - 3
Advertising
London

For the 6 months to 27 October 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Central London region with a requirement for Advertising.

1 75 (39.89%) Finance
2 52 (27.66%) Agile Software Development
3 48 (25.53%) SQL
4 47 (25.00%) Azure
5 43 (22.87%) Python
6 36 (19.15%) Degree
6 36 (19.15%) Analytics
7 34 (18.09%) AWS
8 31 (16.49%) Marketing
8 31 (16.49%) Social Skills
9 30 (15.96%) Stakeholder Management
10 29 (15.43%) Risk Management
10 29 (15.43%) Business Intelligence
10 29 (15.43%) Analytical Skills
11 25 (13.30%) Machine Learning
11 25 (13.30%) SDLC
11 25 (13.30%) Microsoft
11 25 (13.30%) Linux
11 25 (13.30%) JavaScript
12 24 (12.77%) Data Warehouse
12 24 (12.77%) QA
13 22 (11.70%) Data Modelling
13 22 (11.70%) Banking
14 21 (11.17%) ETL
15 20 (10.64%) Foreign Exchange (FX)
15 20 (10.64%) C#
15 20 (10.64%) Power BI
15 20 (10.64%) Big Data
15 20 (10.64%) GCP
15 20 (10.64%) Power Platform

Advertising
Co-occurring IT Skills in Central London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (4.26%) Apache Spark
2 7 (3.72%) SAS
3 4 (2.13%) Apache
4 3 (1.60%) CMS
5 2 (1.06%) Apache Airflow
5 2 (1.06%) Apache Pig
5 2 (1.06%) Appian
5 2 (1.06%) WordPress
6 1 (0.53%) Umbraco
Applications
1 4 (2.13%) Microsoft Office
2 3 (1.60%) Microsoft Excel
3 2 (1.06%) Microsoft PowerPoint
Business Applications
1 2 (1.06%) FINCAD Analytics
1 2 (1.06%) Magento
2 1 (0.53%) Dynamics CRM
2 1 (0.53%) IBM Planning Analytics
Cloud Services
1 47 (25.00%) Azure
2 34 (18.09%) AWS
3 20 (10.64%) GCP
3 20 (10.64%) Power Platform
4 18 (9.57%) SaaS
5 14 (7.45%) Snowflake
6 5 (2.66%) IaaS
6 5 (2.66%) Microsoft 365
6 5 (2.66%) PaaS
7 4 (2.13%) npm
8 2 (1.06%) AWS CloudFormation
8 2 (1.06%) AWS Step Functions
8 2 (1.06%) Azure Data Factory
8 2 (1.06%) Azure Synapse Analytics
9 1 (0.53%) Amazon EC2
9 1 (0.53%) Amazon SQS
9 1 (0.53%) Dynamics 365
9 1 (0.53%) Power Automate
9 1 (0.53%) PowerApps
Communications & Networking
1 2 (1.06%) Network Security
2 1 (0.53%) Firewall
2 1 (0.53%) HTTP
2 1 (0.53%) LAN
2 1 (0.53%) Remote Desktop
2 1 (0.53%) Wireless
Database & Business Intelligence
1 24 (12.77%) Data Warehouse
2 20 (10.64%) Big Data
2 20 (10.64%) Power BI
3 13 (6.91%) Relational Database
4 11 (5.85%) SQL Server
5 10 (5.32%) PostgreSQL
6 8 (4.26%) Azure SQL Database
6 8 (4.26%) NoSQL
7 7 (3.72%) Amazon Redshift
7 7 (3.72%) Hadoop
7 7 (3.72%) MySQL
7 7 (3.72%) OLTP
7 7 (3.72%) SQL Server Reporting Services
7 7 (3.72%) Tableau
8 6 (3.19%) Amazon RDS
8 6 (3.19%) Data Lake
8 6 (3.19%) Power Query
9 5 (2.66%) Amazon Aurora
9 5 (2.66%) Apache Cassandra
9 5 (2.66%) Metadata
Development Applications
1 16 (8.51%) Cucumber
1 16 (8.51%) Selenium
2 11 (5.85%) GitLab
3 9 (4.79%) JIRA
3 9 (4.79%) REST Assured
4 7 (3.72%) ER Studio
4 7 (3.72%) ERwin
4 7 (3.72%) Jenkins
4 7 (3.72%) Postman
4 7 (3.72%) PowerDesigner
5 6 (3.19%) Git (software)
6 5 (2.66%) Subversion
6 5 (2.66%) Toad
6 5 (2.66%) TortoiseSVN
6 5 (2.66%) Visual Studio
7 4 (2.13%) SoapUI
8 2 (1.06%) Grunt
8 2 (1.06%) gulp
9 1 (0.53%) Team Foundation Server
General
1 75 (39.89%) Finance
2 31 (16.49%) Marketing
2 31 (16.49%) Social Skills
3 29 (15.43%) Analytical Skills
4 22 (11.70%) Banking
5 11 (5.85%) Investment Banking
6 10 (5.32%) Financial Institution
7 7 (3.72%) Retail Banking
8 5 (2.66%) French Language
8 5 (2.66%) Front Office
8 5 (2.66%) Games
9 4 (2.13%) Presentation Skills
10 3 (1.60%) Automotive
11 2 (1.06%) Legal
11 2 (1.06%) Pharmaceutical
11 2 (1.06%) Telecoms
12 1 (0.53%) German Language
12 1 (0.53%) Publishing
12 1 (0.53%) Retail
Job Titles
1 54 (28.72%) Developer
2 33 (17.55%) Analyst
3 19 (10.11%) Business Analyst
4 16 (8.51%) Architect
4 16 (8.51%) QA Engineer
5 15 (7.98%) C# Developer
6 12 (6.38%) Digital Executive
7 11 (5.85%) Business Intelligence Developer
8 10 (5.32%) FX Business Analyst
8 10 (5.32%) Java Developer
8 10 (5.32%) Quantitative Developer
9 9 (4.79%) Automation Engineer
9 9 (4.79%) Data Engineer
9 9 (4.79%) QA Automation Engineer
9 9 (4.79%) Senior Analyst
9 9 (4.79%) Senior Business Analyst
10 8 (4.26%) C# Quant Developer
10 8 (4.26%) Junior
10 8 (4.26%) Project Manager
11 7 (3.72%) Python Developer
Libraries, Frameworks & Software Standards
1 14 (7.45%) .NET
2 11 (5.85%) Web Services
3 10 (5.32%) React
4 9 (4.79%) CSS
4 9 (4.79%) Gherkin
4 9 (4.79%) REST
4 9 (4.79%) Spring
5 8 (4.26%) HTML
6 7 (3.72%) WebdriverIO
7 5 (2.66%) .NET Framework
7 5 (2.66%) FIX Protocol
7 5 (2.66%) MDX
7 5 (2.66%) Node.js
8 4 (2.13%) JSON
8 4 (2.13%) Sass
8 4 (2.13%) Unity (Game Engine)
8 4 (2.13%) Unreal Engine
8 4 (2.13%) XML
9 3 (1.60%) ADO.NET
9 3 (1.60%) NHibernate
Miscellaneous
1 20 (10.64%) Foreign Exchange (FX)
2 16 (8.51%) Digital Media
3 13 (6.91%) Credit Risk
3 13 (6.91%) Market Risk
4 10 (5.32%) Derivative
4 10 (5.32%) Equities
4 10 (5.32%) Exotic Derivative
5 9 (4.79%) User Experience
6 7 (3.72%) Analytical Mindset
7 5 (2.66%) Data Centre
7 5 (2.66%) Enterprise Software
7 5 (2.66%) Social Media
8 4 (2.13%) Algorithms
8 4 (2.13%) Data Structures
8 4 (2.13%) Video\Live Streaming
9 3 (1.60%) Cloud Native
10 2 (1.06%) Self-Motivation
11 1 (0.53%) Fat Client
11 1 (0.53%) Grid Computing
11 1 (0.53%) Marketing Technology
Operating Systems
1 25 (13.30%) Linux
2 18 (9.57%) Unix
3 12 (6.38%) Windows
4 2 (1.06%) Windows 10
5 1 (0.53%) Mac OS X
Processes & Methodologies
1 52 (27.66%) Agile Software Development
2 36 (19.15%) Analytics
3 30 (15.96%) Stakeholder Management
4 29 (15.43%) Business Intelligence
4 29 (15.43%) Risk Management
5 25 (13.30%) Machine Learning
5 25 (13.30%) SDLC
6 22 (11.70%) Data Modelling
7 21 (11.17%) ETL
8 19 (10.11%) Problem-Solving
9 17 (9.04%) DevOps
9 17 (9.04%) Requirements Gathering
10 16 (8.51%) Artificial Intelligence
11 15 (7.98%) Test Automation
12 14 (7.45%) Data Science
12 14 (7.45%) Prototyping
13 13 (6.91%) Mathematics
13 13 (6.91%) Multithreading
13 13 (6.91%) Project Delivery
13 13 (6.91%) Waterfall
Programming Languages
1 48 (25.53%) SQL
2 43 (22.87%) Python
3 25 (13.30%) JavaScript
4 20 (10.64%) C#
5 16 (8.51%) Java
6 11 (5.85%) T-SQL
6 11 (5.85%) TypeScript
7 8 (4.26%) C
7 8 (4.26%) C++
8 6 (3.19%) ANSI SQL
8 6 (3.19%) PL/SQL
9 5 (2.66%) Bash Shell
9 5 (2.66%) Data Analysis Expressions (DAX)
9 5 (2.66%) R
10 4 (2.13%) PHP
11 1 (0.53%) Go
11 1 (0.53%) MATLAB
11 1 (0.53%) PowerShell
Qualifications
1 36 (19.15%) Degree
2 15 (7.98%) Master's Degree
3 10 (5.32%) PhD
4 4 (2.13%) CBAP
5 3 (1.60%) PMI Certification
5 3 (1.60%) PMP
6 2 (1.06%) MCDST
6 2 (1.06%) Microsoft Certification
6 2 (1.06%) TOGAF Certification
Quality Assurance & Compliance
1 24 (12.77%) QA
2 12 (6.38%) Data Quality
3 10 (5.32%) Dodd-Frank
3 10 (5.32%) EMIR
3 10 (5.32%) MiFID
4 2 (1.06%) ISO/IEC 27001
System Software
1 12 (6.38%) Docker
2 3 (1.60%) Active Directory
3 2 (1.06%) Apache Flume
4 1 (0.53%) Hyper-V
4 1 (0.53%) VMware Infrastructure
Systems Management
1 8 (4.26%) Terraform
2 7 (3.72%) Kubernetes
3 2 (1.06%) Ansible
3 2 (1.06%) Opscode Chef
Vendors
1 25 (13.30%) Microsoft
2 12 (6.38%) Oracle
3 10 (5.32%) Databricks
4 6 (3.19%) Google
5 3 (1.60%) Greenplum
6 2 (1.06%) Citrix
6 2 (1.06%) Informatica
6 2 (1.06%) MuleSoft
6 2 (1.06%) Sophos
6 2 (1.06%) Talend
7 1 (0.53%) Automation Anywhere
7 1 (0.53%) Blue Prism
7 1 (0.53%) Cognos
7 1 (0.53%) IBM
7 1 (0.53%) Jitterbit
7 1 (0.53%) Pega
7 1 (0.53%) SnapLogic
7 1 (0.53%) Trillium
7 1 (0.53%) UiPath
7 1 (0.53%) VMware