Pay per click Job Trends in Central London

Pay per click (PPC)
London > Central London

The table below provides summary statistics and salary benchmarking for jobs advertised in Central London requiring Pay per click skills. It covers permanent job vacancies from the 6 months leading up to 31 December 2025, with comparisons to the same periods in the previous two years.

6 months to
31 Dec 2025
Same period 2024 Same period 2023
Rank 147 180 175
Rank change year-on-year +33 -5 +102
Permanent jobs citing Pay per click 1 2 1
As % of all permanent jobs in Central London 0.043% 0.061% 0.033%
As % of the Processes & Methodologies category 0.048% 0.064% 0.034%
Number of salaries quoted 1 0 1
10th Percentile - - -
25th Percentile £53,750 - £32,500
Median annual salary (50th Percentile) £57,500 - £35,000
Median % change year-on-year - - -11.03%
75th Percentile £61,250 - £37,500
90th Percentile - - -
London median annual salary £40,000 £36,000 £46,250
% change year-on-year +11.11% -22.16% +36.03%

All Process & Methodology Skills
Central London

Pay per click falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Central London.

Permanent vacancies with a requirement for process or methodology skills 2,080 3,122 2,915
As % of all permanent jobs advertised in Central London 88.51% 95.65% 94.95%
Number of salaries quoted 1,552 1,933 2,592
10th Percentile £40,000 £42,950 £40,000
25th Percentile £57,500 £55,000 £55,000
Median annual salary (50th Percentile) £77,500 £75,000 £75,000
Median % change year-on-year +3.33% - -
75th Percentile £100,000 £95,000 £96,250
90th Percentile £115,000 £117,500 £115,000
London median annual salary £74,000 £75,000 £75,000
% change year-on-year -1.33% - -

Pay per click
Job Vacancy Trend in Central London

Historical trend showing the proportion of permanent IT job postings citing Pay per click relative to all permanent IT jobs advertised in Central London.

Pay per click job vacancy trend in Central London

Pay per click
Salary Trend in Central London

Salary distribution trend for jobs in Central London citing Pay per click.

Salary distribution trend for jobs in Central London citing Pay per click

Pay per click
Job Locations in Central London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the Central London region over the 6 months to 31 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Camden +4 1 £57,500 -
Pay per click
London

Pay per click
Co-Occurring Skills & Capabilities in Central London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Cloud Services
1 1 (100.00%) Google Ads
General
1 1 (100.00%) Brand Awareness
1 1 (100.00%) Marketing
1 1 (100.00%) Presentation Skills
1 1 (100.00%) Social Skills
1 1 (100.00%) Telecoms
Job Titles
1 1 (100.00%) Account Director
1 1 (100.00%) Digital Account Director
1 1 (100.00%) Digital Director
Miscellaneous
1 1 (100.00%) Onboarding
Processes & Methodologies
1 1 (100.00%) Analytics
1 1 (100.00%) B2B
1 1 (100.00%) Budgeting and Resource Allocation
1 1 (100.00%) Business Development
1 1 (100.00%) Client Onboarding
1 1 (100.00%) Content Marketing
1 1 (100.00%) CRM
1 1 (100.00%) Cybersecurity
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Digital Strategy
1 1 (100.00%) Fintech
1 1 (100.00%) Marketing Automation
1 1 (100.00%) Marketing Strategy
1 1 (100.00%) Mentoring
1 1 (100.00%) Project Delivery
1 1 (100.00%) Project Management
1 1 (100.00%) Resource Allocation
1 1 (100.00%) SEO
Vendors
1 1 (100.00%) Google
1 1 (100.00%) Microsoft
1 1 (100.00%) TikTok