Period
to 15 June 2019

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 15 June 2019 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
England > London
6 months to
15 Jun 2019
Same period 2018 Same period 2017
Rank 661 634 691
Rank change year-on-year -27 +57 +18
Permanent jobs citing Pay per click 76 197 141
As % of all permanent IT jobs advertised in London 0.13% 0.29% 0.20%
As % of the Processes & Methodologies category 0.14% 0.31% 0.22%
Number of salaries quoted 48 160 113
London median annual salary £40,000 £42,500 £40,000
Median salary % change year-on-year -5.88% +6.25% +14.29%
10th Percentile £24,250 £31,250 £29,150
90th Percentile £66,500 £62,500 £67,500
England median annual salary £35,000 £35,000 £36,000
% change year-on-year - -2.78% +10.77%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 53,410 64,150 64,580
As % of all permanent IT jobs advertised in London 92.77% 92.83% 92.76%
Number of salaries quoted 43,120 51,775 53,069
London median annual salary £65,000 £60,000 £60,000
Median salary % change year-on-year +8.33% - +7.14%
10th Percentile £36,250 £35,000 £34,000
90th Percentile £96,250 £93,750 £90,000
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Pay per click
Job Vacancy Trend in London

Job postings citing Pay per click as a percentage of all IT jobs advertised in London.

Job vacancy trend for Pay per click in London

Pay per click
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in London.

Salary trend for Pay per click in London

Pay per click
Salary Histogram in London

The salary distribution of IT jobs citing Pay per click in London over the 6 months to 15 June 2019.

Salary histogram for Pay per click in London

Pay per click
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the London region over the 6 months to 15 June 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -14 6 £36,250 -27.50%
West London +5 2 £45,000 +36.36%
South London -9 2 £37,500 +7.14%
North London +10 1 £30,000 -31.43%
Pay per click
England

For the 6 months to 15 June 2019, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Pay per click.

1 61 (80.26%) Marketing
2 55 (72.37%) SEO
3 40 (52.63%) Digital Marketing
3 40 (52.63%) Analytics
4 39 (51.32%) Google
5 31 (40.79%) Analytical Skills
6 29 (38.16%) Social Media
6 29 (38.16%) E-Commerce
7 27 (35.53%) Google Analytics
8 23 (30.26%) Degree
9 22 (28.95%) Microsoft Excel
9 22 (28.95%) Advertising
10 19 (25.00%) Marketing Strategy
11 18 (23.68%) B2B
12 17 (22.37%) Facebook
12 17 (22.37%) AdWords
13 16 (21.05%) Online Marketing
14 15 (19.74%) Microsoft
14 15 (19.74%) Adobe
14 15 (19.74%) Microsoft PowerPoint
15 14 (18.42%) Digital Media
16 13 (17.11%) Microsoft Office
16 13 (17.11%) User Experience
17 12 (15.79%) SQL
17 12 (15.79%) Web Analytics
18 11 (14.47%) Blog
19 10 (13.16%) Twitter
20 9 (11.84%) Business Intelligence
20 9 (11.84%) B2C
20 9 (11.84%) Photoshop

Pay per click
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (6.58%) WordPress
2 3 (3.95%) CMS
3 1 (1.32%) Confluence
3 1 (1.32%) Drupal
Applications
1 22 (28.95%) Microsoft Excel
2 15 (19.74%) Microsoft PowerPoint
3 13 (17.11%) Microsoft Office
4 9 (11.84%) Photoshop
5 7 (9.21%) Adobe Illustrator
6 5 (6.58%) InDesign
7 1 (1.32%) Sketch
Business Applications
1 4 (5.26%) Shopify
1 4 (5.26%) WebTrends
2 2 (2.63%) Magento
Cloud Services
1 27 (35.53%) Google Analytics
2 17 (22.37%) AdWords
3 6 (7.89%) Adobe Analytics
4 5 (6.58%) Google Cloud Platform
5 4 (5.26%) Google Tag Manager
6 3 (3.95%) SaaS
7 2 (2.63%) Canva
7 2 (2.63%) Google Docs
7 2 (2.63%) Power Platform
7 2 (2.63%) Salesforce Sales Cloud
8 1 (1.32%) MailChimp
8 1 (1.32%) Slack
8 1 (1.32%) Trello
Communications & Networking
1 2 (2.63%) Internet
2 1 (1.32%) Extranet
Database & Business Intelligence
1 4 (5.26%) BigQuery
2 2 (2.63%) BusinessObjects
2 2 (2.63%) Power BI
3 1 (1.32%) Hadoop
3 1 (1.32%) Mixpanel
3 1 (1.32%) SQL Server
Development Applications
1 1 (1.32%) JIRA
General
1 61 (80.26%) Marketing
2 22 (28.95%) Advertising
3 8 (10.53%) Retail
4 4 (5.26%) Brand Awareness
5 3 (3.95%) Finance
6 2 (2.63%) Games
6 2 (2.63%) Law
7 1 (1.32%) Banking
7 1 (1.32%) French Language
7 1 (1.32%) German Language
7 1 (1.32%) iGaming
7 1 (1.32%) Italian Language
7 1 (1.32%) Telecoms
Job Titles
1 20 (26.32%) Analyst
2 15 (19.74%) Marketing Executive
3 12 (15.79%) PPC Executive
4 11 (14.47%) Account Executive
5 9 (11.84%) Digital Executive
5 9 (11.84%) Digital Marketing Executive
5 9 (11.84%) Marketing Manager
6 7 (9.21%) SEO Analyst
7 6 (7.89%) Digital Marketing Manager
8 4 (5.26%) Digital Analyst
8 4 (5.26%) PPC Manager
8 4 (5.26%) SEO Manager
9 3 (3.95%) E-Commerce Manager
10 2 (2.63%) Agile Business Analyst
10 2 (2.63%) Business Analyst
10 2 (2.63%) Data Analytics Consultant
10 2 (2.63%) Data Consultant
10 2 (2.63%) E-Commerce Business Analyst
10 2 (2.63%) Social Media Specialist
10 2 (2.63%) Web Analyst
Libraries, Frameworks & Software Standards
1 4 (5.26%) CSS
1 4 (5.26%) HTML
2 1 (1.32%) HTML5
2 1 (1.32%) Kafka
Miscellaneous
1 31 (40.79%) Analytical Skills
2 29 (38.16%) Social Media
3 14 (18.42%) Digital Media
4 13 (17.11%) User Experience
5 11 (14.47%) Blog
6 3 (3.95%) Contract for Difference
6 3 (3.95%) Foreign Exchange (FX)
6 3 (3.95%) Marketing Technology
6 3 (3.95%) Spread Betting
7 2 (2.63%) Podcast
7 2 (2.63%) Social Network
7 2 (2.63%) Video\Live Streaming
8 1 (1.32%) FMCG
8 1 (1.32%) Mobile App
8 1 (1.32%) Online Gambling
8 1 (1.32%) Online Games
8 1 (1.32%) Self-Motivation
8 1 (1.32%) Smartphone
Processes & Methodologies
1 55 (72.37%) SEO
2 40 (52.63%) Analytics
2 40 (52.63%) Digital Marketing
3 29 (38.16%) E-Commerce
4 19 (25.00%) Marketing Strategy
5 18 (23.68%) B2B
6 16 (21.05%) Online Marketing
7 12 (15.79%) Web Analytics
8 9 (11.84%) A/B Testing
8 9 (11.84%) B2C
8 9 (11.84%) Business Intelligence
8 9 (11.84%) Content Strategy
8 9 (11.84%) Data Analysis
9 8 (10.53%) CRM
9 8 (10.53%) Deadline-Driven
9 8 (10.53%) Stakeholder Management
10 7 (9.21%) Competitor Analysis
10 7 (9.21%) Content Marketing
10 7 (9.21%) GAP Analysis
10 7 (9.21%) Project Management
Programming Languages
1 12 (15.79%) SQL
2 3 (3.95%) JavaScript
3 2 (2.63%) Python
Qualifications
1 23 (30.26%) Degree
2 2 (2.63%) Security Cleared
Quality Assurance & Compliance
1 2 (2.63%) Data Quality
Vendors
1 39 (51.32%) Google
2 17 (22.37%) Facebook
3 15 (19.74%) Adobe
3 15 (19.74%) Microsoft
4 10 (13.16%) Twitter
5 6 (7.89%) Pardot
5 6 (7.89%) YouTube
6 5 (6.58%) Tableau
7 4 (5.26%) Hotjar
7 4 (5.26%) Instagram
7 4 (5.26%) Salesforce.com
8 3 (3.95%) DoubleClick
9 2 (2.63%) Cognizant
9 2 (2.63%) HubSpot
9 2 (2.63%) hybris
9 2 (2.63%) Marketo
10 1 (1.32%) Alibaba
10 1 (1.32%) Hootsuite
10 1 (1.32%) SAP