Period
to 20 November 2017

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
England > London
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 688 663 667
Rank change year-on-year -25 +4 -202
Permanent jobs citing Pay per click 157 180 263
As % of all permanent IT jobs advertised in London 0.21% 0.24% 0.30%
As % of the Processes & Methodologies category 0.23% 0.27% 0.33%
Number of salaries quoted 129 169 176
London median annual salary £35,500 £35,000 £35,000
Median salary % change year-on-year +1.43% - -
10th Percentile £26,750 £25,500 £25,750
90th Percentile £57,500 £58,750 £52,500
England median annual salary £30,500 £32,500 £30,000
% change year-on-year -6.15% +8.33% -6.25%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 68869 67817 79798
As % of all permanent IT jobs advertised in London 91.63% 90.61% 89.56%
Number of salaries quoted 52972 58374 67234
London median annual salary £60,000 £57,500 £55,000
Median salary % change year-on-year +4.35% +4.55% -
10th Percentile £35,000 £33,750 £33,000
90th Percentile £90,000 £88,750 £86,250
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Pay per click
Job Vacancy Trend in London

Job postings citing Pay per click as a percentage of all IT jobs advertised in London.

Job vacancy trend for Pay per click in London

Pay per click
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in London.

Salary trend for Pay per click in London

Pay per click
Salary Histogram in London

The salary distribution of IT jobs citing Pay per click in London over the 6 months to 20 November 2017.

Salary histogram for Pay per click in London

Pay per click
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the London region over the 6 months to 20 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +18 34 £36,250 +25.00% 8
South London +26 23 £28,500 -28.75% 1
West London -6 12 £65,000 +44.44% 1
East London +5 4 £37,500 +20.97%
Pay per click
England

For the 6 months to 20 November 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Pay per click.

1 133 (84.71%) Marketing
2 103 (65.61%) Digital Marketing
3 99 (63.06%) Analytics
4 98 (62.42%) Google
5 88 (56.05%) SEO
6 83 (52.87%) Social Media
7 78 (49.68%) Google Analytics
8 75 (47.77%) AdWords
9 61 (38.85%) Analytical Skills
10 49 (31.21%) Degree
11 46 (29.30%) Microsoft Excel
12 36 (22.93%) Advertising
13 33 (21.02%) Microsoft
14 32 (20.38%) Actionable Insight
14 32 (20.38%) Actionable Recommendations
15 27 (17.20%) Social Media Management
16 26 (16.56%) Content Marketing
17 24 (15.29%) Marketing Strategy
18 22 (14.01%) CRM
19 21 (13.38%) E-Commerce
20 20 (12.74%) B2B
20 20 (12.74%) Email Marketing
21 19 (12.10%) Finance
22 17 (10.83%) Lead Generation
23 15 (9.55%) Conversion Rate Optimisation
23 15 (9.55%) Facebook
23 15 (9.55%) Customer Acquisition
24 14 (8.92%) Retail
24 14 (8.92%) User Experience
25 13 (8.28%) DoubleClick

Pay per click
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (5.10%) CMS
2 4 (2.55%) SAS
3 3 (1.91%) WordPress
4 1 (0.64%) Sitecore CMS
Applications
1 46 (29.30%) Microsoft Excel
2 5 (3.18%) Microsoft Office
2 5 (3.18%) Photoshop
3 2 (1.27%) Microsoft PowerPoint
3 2 (1.27%) SPSS
4 1 (0.64%) Adobe Illustrator
Business Applications
1 4 (2.55%) Abakus
2 1 (0.64%) Eloqua
Cloud Services
1 78 (49.68%) Google Analytics
2 75 (47.77%) AdWords
3 10 (6.37%) MailChimp
4 5 (3.18%) SaaS
5 4 (2.55%) Adobe Analytics
5 4 (2.55%) Google Attribution 360
5 4 (2.55%) Google Tag Manager
6 2 (1.27%) PaaS
Communications & Networking
1 6 (3.82%) Internet
Database & Business Intelligence
1 4 (2.55%) MS Access
2 2 (1.27%) Power BI
Development Applications
1 3 (1.91%) JIRA
General
1 133 (84.71%) Marketing
2 36 (22.93%) Advertising
3 19 (12.10%) Finance
4 14 (8.92%) Retail
5 7 (4.46%) Telecoms
6 3 (1.91%) Electronics
6 3 (1.91%) French Language
6 3 (1.91%) German Language
6 3 (1.91%) Italian Language
6 3 (1.91%) Legal
6 3 (1.91%) Manufacturing
7 2 (1.27%) Automotive
7 2 (1.27%) Brand Awareness
8 1 (0.64%) Banking
8 1 (0.64%) Law
8 1 (0.64%) Publishing
Job Titles
1 45 (28.66%) PPC Manager
2 36 (22.93%) Account Manager
3 33 (21.02%) PPC Account Manager
4 29 (18.47%) Marketing Manager
5 20 (12.74%) Social Media Manager
6 15 (9.55%) Digital Marketing Manager
7 13 (8.28%) PPC Executive
8 10 (6.37%) Paid Search Manager
9 7 (4.46%) Marketing Director
10 6 (3.82%) Marketing Executive
11 5 (3.18%) Analyst
12 4 (2.55%) Account Executive
12 4 (2.55%) Data Analyst
12 4 (2.55%) Digital Executive
12 4 (2.55%) Online Marketing Manager
12 4 (2.55%) Paid Search Executive
12 4 (2.55%) Performance Manager
12 4 (2.55%) PPC Specialist
12 4 (2.55%) Search Manager
12 4 (2.55%) SEO Manager
Libraries, Frameworks & Software Standards
1 11 (7.01%) HTML
2 5 (3.18%) CSS
3 1 (0.64%) .NET
3 1 (0.64%) APPC
3 1 (0.64%) COM
3 1 (0.64%) jQuery
3 1 (0.64%) XHTML
Miscellaneous
1 83 (52.87%) Social Media
2 61 (38.85%) Analytical Skills
3 14 (8.92%) User Experience
4 8 (5.10%) Digital Media
4 8 (5.10%) Fintech
5 6 (3.82%) Blog
6 3 (1.91%) Enterprise Software
7 2 (1.27%) Social Network
8 1 (0.64%) Algorithms
8 1 (0.64%) Digital Currency
8 1 (0.64%) FMCG
8 1 (0.64%) Mobile App
8 1 (0.64%) New Media
Processes & Methodologies
1 103 (65.61%) Digital Marketing
2 99 (63.06%) Analytics
3 88 (56.05%) SEO
4 32 (20.38%) Actionable Insight
5 27 (17.20%) Social Media Management
6 26 (16.56%) Content Marketing
7 24 (15.29%) Marketing Strategy
8 22 (14.01%) CRM
9 21 (13.38%) E-Commerce
10 20 (12.74%) B2B
10 20 (12.74%) Email Marketing
11 17 (10.83%) Lead Generation
12 15 (9.55%) Conversion Rate Optimisation
12 15 (9.55%) Customer Acquisition
13 12 (7.64%) A/B Testing
13 12 (7.64%) Affiliate Marketing
14 11 (7.01%) Campaign Management
14 11 (7.01%) Online Marketing
14 11 (7.01%) Web Analytics
15 9 (5.73%) Business Development
Programming Languages
1 6 (3.82%) SQL
2 3 (1.91%) JavaScript
3 2 (1.27%) PHP
3 2 (1.27%) R
3 2 (1.27%) VBA
4 1 (0.64%) C
4 1 (0.64%) Java
Qualifications
1 49 (31.21%) Degree
2 4 (2.55%) Analytics IQ
Quality Assurance & Compliance
1 32 (20.38%) Actionable Recommendations
Vendors
1 98 (62.42%) Google
2 33 (21.02%) Microsoft
3 15 (9.55%) Facebook
4 13 (8.28%) DoubleClick
5 10 (6.37%) Marin
6 9 (5.73%) Marketo
6 9 (5.73%) Twitter
7 7 (4.46%) Adthena
8 5 (3.18%) Adobe
8 5 (3.18%) Salesforce.com
9 4 (2.55%) Convertro
9 4 (2.55%) Hotjar
9 4 (2.55%) Kenshoo
9 4 (2.55%) Optimizely
9 4 (2.55%) Rakuten
9 4 (2.55%) Visual IQ
10 3 (1.91%) Apple
10 3 (1.91%) Pardot
10 3 (1.91%) SAP
11 2 (1.27%) Omniture