Period
to 24 May 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 24 May 2018 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
England > London
6 months to
24 May 2018
Same period 2017 Same period 2016
Rank 609 689 722
Rank change year-on-year +80 +33 -151
Permanent jobs citing Pay per click 209 141 179
As % of all permanent IT jobs advertised in London 0.30% 0.21% 0.22%
As % of the Processes & Methodologies category 0.33% 0.23% 0.24%
Number of salaries quoted 171 114 154
London median annual salary £40,000 £40,000 £35,000
Median salary % change year-on-year - +14.29% -6.67%
10th Percentile £31,250 £27,500 £25,000
90th Percentile £62,500 £67,500 £56,250
England median annual salary £35,000 £36,000 £32,500
% change year-on-year -2.78% +10.77% +4.84%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 63,529 62,498 74,976
As % of all permanent IT jobs advertised in London 91.66% 91.44% 91.14%
Number of salaries quoted 51,317 51,841 64,382
London median annual salary £60,000 £60,000 £55,000
Median salary % change year-on-year - +9.09% -
10th Percentile £35,750 £34,500 £33,000
90th Percentile £93,750 £90,000 £86,250
England median annual salary £50,000 £50,000 £48,000
% change year-on-year - +4.17% +1.05%

Pay per click
Job Vacancy Trend in London

Job postings citing Pay per click as a percentage of all IT jobs advertised in London.

Job vacancy trend for Pay per click in London

Pay per click
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in London.

Salary trend for Pay per click in London

Pay per click
Salary Histogram in London

The salary distribution of IT jobs citing Pay per click in London over the 6 months to 24 May 2018.

Salary histogram for Pay per click in London

Pay per click
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the London region over the 6 months to 24 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -19 35 £50,000 +21.21% 7
West London +35 27 £33,000 +10.00% 4
South London +6 20 £35,000 -2.78% 1
North London - 2 £43,750 - 1
Pay per click
England

For the 6 months to 24 May 2018, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Pay per click.

1 169 (80.86%) SEO
2 147 (70.33%) Marketing
3 111 (53.11%) Digital Marketing
4 84 (40.19%) Analytics
5 74 (35.41%) Google
6 60 (28.71%) Social Media
7 58 (27.75%) Google Analytics
8 55 (26.32%) E-Commerce
9 51 (24.40%) Web Development
10 47 (22.49%) JavaScript
10 47 (22.49%) SQL
10 47 (22.49%) Microsoft
11 46 (22.01%) AdWords
12 45 (21.53%) Advertising
13 44 (21.05%) .NET
13 44 (21.05%) C#
13 44 (21.05%) jQuery
14 41 (19.62%) Software Engineering
14 41 (19.62%) ASP.NET
14 41 (19.62%) Greenfield Project
15 36 (17.22%) Twitter Bootstrap
15 36 (17.22%) Email Marketing
15 36 (17.22%) Copywriting
16 35 (16.75%) CRM
16 35 (16.75%) Analytical Skills
17 34 (16.27%) AngularJS
18 33 (15.79%) B2B
19 32 (15.31%) A/B Testing
20 31 (14.83%) Marketing Automation
21 30 (14.35%) B2B Marketing

Pay per click
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (9.57%) CMS
2 10 (4.78%) SAS
3 9 (4.31%) WordPress
4 6 (2.87%) Umbraco
5 4 (1.91%) Sitecore CMS
6 3 (1.44%) Adobe Experience Manager
7 2 (0.96%) Confluence
8 1 (0.48%) Drupal
Applications
1 16 (7.66%) Microsoft Excel
2 10 (4.78%) Photoshop
2 10 (4.78%) SPSS
3 7 (3.35%) Microsoft PowerPoint
4 3 (1.44%) Adobe Creative Suite
4 3 (1.44%) Microsoft Office
5 2 (0.96%) InDesign
6 1 (0.48%) Adobe Illustrator
Business Applications
1 11 (5.26%) Salesforce.com CRM
2 8 (3.83%) Magento
3 2 (0.96%) WebTrends
4 1 (0.48%) Dynamics CRM
Cloud Services
1 58 (27.75%) Google Analytics
2 46 (22.01%) AdWords
3 15 (7.18%) MailChimp
4 13 (6.22%) SaaS
5 3 (1.44%) Google Tag Manager
6 2 (0.96%) GoToWebinar
7 1 (0.48%) Office 365
7 1 (0.48%) Silverpop
Communications & Networking
1 5 (2.39%) Internet
2 1 (0.48%) SAN
Database & Business Intelligence
1 1 (0.48%) MySQL
Development Applications
1 9 (4.31%) JIRA
2 3 (1.44%) Gemini Tracker
2 3 (1.44%) Git (software)
3 2 (0.96%) Axure RP
3 2 (0.96%) Balsamiq Mockups
3 2 (0.96%) Dreamweaver
General
1 147 (70.33%) Marketing
2 45 (21.53%) Advertising
3 25 (11.96%) Retail
4 20 (9.57%) Finance
5 16 (7.66%) Telecoms
6 8 (3.83%) Brand Awareness
7 7 (3.35%) Music Industry
8 4 (1.91%) Games
8 4 (1.91%) German Language
9 3 (1.44%) Back Office
9 3 (1.44%) Electronics
10 2 (0.96%) Banking
11 1 (0.48%) Danish Language
11 1 (0.48%) Dutch Language
Job Titles
1 46 (22.01%) Developer
2 43 (20.57%) Marketing Manager
3 41 (19.62%) .NET Developer
3 41 (19.62%) ASP.NET Developer
3 41 (19.62%) C# .NET Developer
3 41 (19.62%) C# ASP.NET Developer
3 41 (19.62%) C# Developer
4 36 (17.22%) Web Developer
5 31 (14.83%) .NET Web Developer
5 31 (14.83%) C# Web Developer
6 19 (9.09%) Digital Marketing Specialist
6 19 (9.09%) Marketing Specialist
7 12 (5.74%) Analyst
7 12 (5.74%) E-Commerce Manager
7 12 (5.74%) Marketing Executive
7 12 (5.74%) Telecoms Manager
8 11 (5.26%) Campaign Manager
8 11 (5.26%) Marketing Campaign Manager
8 11 (5.26%) Mobile Marketing Manager
8 11 (5.26%) SEO Executive
Libraries, Frameworks & Software Standards
1 44 (21.05%) .NET
1 44 (21.05%) jQuery
2 41 (19.62%) ASP.NET
3 36 (17.22%) Twitter Bootstrap
4 34 (16.27%) AngularJS
5 23 (11.00%) HTML
6 18 (8.61%) CSS
7 16 (7.66%) ASP.NET MVC
8 6 (2.87%) HTML5
9 5 (2.39%) CSS3
10 3 (1.44%) Razor View Engine
10 3 (1.44%) React Native
10 3 (1.44%) Sass
11 1 (0.48%) COM
11 1 (0.48%) REST
11 1 (0.48%) SOAP
11 1 (0.48%) Web Services
Miscellaneous
1 60 (28.71%) Social Media
2 41 (19.62%) Greenfield Project
3 35 (16.75%) Analytical Skills
4 25 (11.96%) Blog
5 23 (11.00%) User Experience
6 6 (2.87%) Enterprise Software
7 5 (2.39%) Computer Science
8 3 (1.44%) Graphic Design
9 2 (0.96%) Algorithms
9 2 (0.96%) Marketing Technology
9 2 (0.96%) Mobile App
10 1 (0.48%) Digital Media
10 1 (0.48%) Fintech
10 1 (0.48%) Foreign Exchange (FX)
10 1 (0.48%) Virtual Team
Processes & Methodologies
1 169 (80.86%) SEO
2 111 (53.11%) Digital Marketing
3 84 (40.19%) Analytics
4 55 (26.32%) E-Commerce
5 51 (24.40%) Web Development
6 41 (19.62%) Software Engineering
7 36 (17.22%) Copywriting
7 36 (17.22%) Email Marketing
8 35 (16.75%) CRM
9 33 (15.79%) B2B
10 32 (15.31%) A/B Testing
11 31 (14.83%) Marketing Automation
12 30 (14.35%) B2B Marketing
13 26 (12.44%) Marketing Strategy
14 22 (10.53%) Web Analytics
15 19 (9.09%) MVC
16 18 (8.61%) Online Marketing
17 17 (8.13%) Lead Generation
17 17 (8.13%) Time Management
18 16 (7.66%) Conversion Rate Optimisation
Programming Languages
1 47 (22.49%) JavaScript
1 47 (22.49%) SQL
2 44 (21.05%) C#
3 3 (1.44%) PHP
Qualifications
1 30 (14.35%) Degree
2 11 (5.26%) Numerate Degree
3 3 (1.44%) Analytics IQ
Quality Assurance & Compliance
1 4 (1.91%) QA
2 1 (0.48%) GDPR
Vendors
1 74 (35.41%) Google
2 47 (22.49%) Microsoft
3 21 (10.05%) Marketo
4 20 (9.57%) Twitter
5 18 (8.61%) Pardot
6 16 (7.66%) Facebook
6 16 (7.66%) Salesforce.com
7 14 (6.70%) Sitecore
8 11 (5.26%) HubSpot
9 10 (4.78%) Adobe
10 6 (2.87%) Marin
11 3 (1.44%) Xamarin
12 2 (0.96%) Micro Focus
12 2 (0.96%) Optimizely
13 1 (0.48%) Adthena
13 1 (0.48%) GoCardless
13 1 (0.48%) Kenshoo
13 1 (0.48%) Klarna
13 1 (0.48%) Screaming Frog
13 1 (0.48%) Tableau