Period
to 13 December 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 13 December 2018 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
England > London
6 months to
13 Dec 2018
Same period 2017 Same period 2016
Rank 730 676 670
Rank change year-on-year -54 -6 +49
Permanent jobs citing Pay per click 57 174 175
As % of all permanent IT jobs advertised in London 0.086% 0.23% 0.24%
As % of the Processes & Methodologies category 0.093% 0.25% 0.26%
Number of salaries quoted 54 145 163
London median annual salary £35,000 £37,500 £34,500
Median salary % change year-on-year -6.67% +8.70% -1.43%
10th Percentile £23,800 £26,750 £25,500
90th Percentile £63,375 £57,500 £57,500
England median annual salary £32,500 £31,500 £32,500
% change year-on-year +3.17% -3.08% +8.33%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 61,240 69,295 68,221
As % of all permanent IT jobs advertised in London 92.02% 93.31% 92.17%
Number of salaries quoted 49,534 53,968 58,492
London median annual salary £62,500 £60,000 £57,500
Median salary % change year-on-year +4.17% +4.35% +4.55%
10th Percentile £35,000 £35,000 £33,250
90th Percentile £95,000 £90,000 £88,750
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Pay per click
Job Vacancy Trend in London

Job postings citing Pay per click as a percentage of all IT jobs advertised in London.

Job vacancy trend for Pay per click in London

Pay per click
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in London.

Salary trend for Pay per click in London

Pay per click
Salary Histogram in London

The salary distribution of IT jobs citing Pay per click in London over the 6 months to 13 December 2018.

Salary histogram for Pay per click in London

Pay per click
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the London region over the 6 months to 13 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West London +14 11 £45,000 +16.13% 6
Central London -24 9 £35,000 -7.28% 2
South London -24 2 £28,750 +0.88% 2
Pay per click
England

For the 6 months to 13 December 2018, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Pay per click.

1 53 (92.98%) Marketing
2 39 (68.42%) SEO
3 37 (64.91%) Google
4 33 (57.89%) Analytics
5 31 (54.39%) Digital Marketing
6 30 (52.63%) Google Analytics
7 27 (47.37%) Social Media
8 21 (36.84%) Analytical Skills
8 21 (36.84%) Degree
9 20 (35.09%) E-Commerce
9 20 (35.09%) AdWords
10 16 (28.07%) User Experience
11 14 (24.56%) Email Marketing
12 13 (22.81%) Microsoft Excel
13 11 (19.30%) CRM
13 11 (19.30%) Web Analytics
13 11 (19.30%) Retail
14 10 (17.54%) HTML
14 10 (17.54%) Google Tag Manager
15 8 (14.04%) Facebook
15 8 (14.04%) Search Engine Marketing
15 8 (14.04%) Adobe
16 7 (12.28%) Project Management
16 7 (12.28%) Photoshop
16 7 (12.28%) Advertising
16 7 (12.28%) CMS
16 7 (12.28%) Content Management
16 7 (12.28%) Copywriting
17 6 (10.53%) Web Development
17 6 (10.53%) Time Management

Pay per click
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (12.28%) CMS
2 3 (5.26%) WordPress
3 2 (3.51%) Sitecore CMS
Applications
1 13 (22.81%) Microsoft Excel
2 7 (12.28%) Photoshop
3 5 (8.77%) Microsoft Office
4 4 (7.02%) Microsoft PowerPoint
5 2 (3.51%) Adobe Creative Suite
5 2 (3.51%) Adobe Illustrator
6 1 (1.75%) Adobe Premiere
6 1 (1.75%) InDesign
Business Applications
1 5 (8.77%) WebTrends
Cloud Services
1 30 (52.63%) Google Analytics
2 20 (35.09%) AdWords
3 10 (17.54%) Google Tag Manager
4 5 (8.77%) Salesforce Sales Cloud
5 4 (7.02%) MailChimp
Communications & Networking
1 1 (1.75%) Internet
1 1 (1.75%) IPsec
1 1 (1.75%) OpenVPN
1 1 (1.75%) SSH
Database & Business Intelligence
1 5 (8.77%) BusinessObjects
2 1 (1.75%) Power BI
Development Applications
1 1 (1.75%) Dreamweaver
General
1 53 (92.98%) Marketing
2 11 (19.30%) Retail
3 7 (12.28%) Advertising
4 6 (10.53%) Finance
5 3 (5.26%) Electronics
5 3 (5.26%) Manufacturing
5 3 (5.26%) Telecoms
6 1 (1.75%) Games
6 1 (1.75%) iGaming
6 1 (1.75%) Spanish Language
Job Titles
1 15 (26.32%) Marketing Manager
2 8 (14.04%) Analyst
2 8 (14.04%) PPC Executive
3 6 (10.53%) Digital Marketing Manager
3 6 (10.53%) PPC Manager
4 5 (8.77%) Digital Analyst
4 5 (8.77%) Marketing Executive
5 4 (7.02%) Email Marketing Manager
5 4 (7.02%) Head of Digital
6 3 (5.26%) Content Manager
6 3 (5.26%) Data Analyst
6 3 (5.26%) Digital Content Manager
6 3 (5.26%) Digital Executive
6 3 (5.26%) Digital Marketing Executive
6 3 (5.26%) Paid Search Executive
7 2 (3.51%) AdWords Manager
7 2 (3.51%) Graphic Designer
7 2 (3.51%) Marketing Director
7 2 (3.51%) Senior Manager
7 2 (3.51%) SEO Executive
Libraries, Frameworks & Software Standards
1 10 (17.54%) HTML
2 3 (5.26%) CSS
3 2 (3.51%) CSS3
3 2 (3.51%) HTML5
3 2 (3.51%) Twitter Bootstrap
4 1 (1.75%) ATL
Miscellaneous
1 27 (47.37%) Social Media
2 21 (36.84%) Analytical Skills
3 16 (28.07%) User Experience
4 4 (7.02%) Blog
5 3 (5.26%) Self-Motivation
6 1 (1.75%) Algorithms
6 1 (1.75%) Animation
6 1 (1.75%) CCTV
6 1 (1.75%) Digital Media
6 1 (1.75%) Graphic Design
6 1 (1.75%) Photography
6 1 (1.75%) SCADA
Operating Systems
1 1 (1.75%) Linux
Processes & Methodologies
1 39 (68.42%) SEO
2 33 (57.89%) Analytics
3 31 (54.39%) Digital Marketing
4 20 (35.09%) E-Commerce
5 14 (24.56%) Email Marketing
6 11 (19.30%) CRM
6 11 (19.30%) Web Analytics
7 8 (14.04%) Search Engine Marketing
8 7 (12.28%) Content Management
8 7 (12.28%) Copywriting
8 7 (12.28%) Project Management
9 6 (10.53%) B2B
9 6 (10.53%) Link Building
9 6 (10.53%) Marketing Strategy
9 6 (10.53%) Time Management
9 6 (10.53%) Web Development
10 5 (8.77%) Business Intelligence
10 5 (8.77%) Coaching
10 5 (8.77%) Kalman Filter
10 5 (8.77%) Lead Generation
Programming Languages
1 6 (10.53%) SQL
2 3 (5.26%) JavaScript
Qualifications
1 21 (36.84%) Degree
2 1 (1.75%) Analytics IQ
Quality Assurance & Compliance
1 5 (8.77%) Data Quality
2 4 (7.02%) GDPR
Systems Management
1 1 (1.75%) Ansible
Vendors
1 37 (64.91%) Google
2 8 (14.04%) Adobe
2 8 (14.04%) Facebook
3 6 (10.53%) Microsoft
4 5 (8.77%) Hotjar
4 5 (8.77%) hybris
4 5 (8.77%) Pardot
4 5 (8.77%) Salesforce.com
5 3 (5.26%) SAP
5 3 (5.26%) Tableau
6 2 (3.51%) DoubleClick
6 2 (3.51%) Optimizely
6 2 (3.51%) Sitecore
7 1 (1.75%) Adthena
7 1 (1.75%) Apple
7 1 (1.75%) Huawei
7 1 (1.75%) Twitter