Period
to 22 February 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 22 February 2018 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
England > London
6 months to
22 Feb 2018
Same period 2017 Same period 2016
Rank 589 660 704
Rank change year-on-year +71 +44 -225
Permanent jobs citing Pay per click 236 156 196
As % of all permanent IT jobs advertised in London 0.34% 0.22% 0.23%
As % of the Processes & Methodologies category 0.37% 0.25% 0.26%
Number of salaries quoted 200 138 149
London median annual salary £37,500 £35,500 £39,000
Median salary % change year-on-year +5.63% -8.97% +11.43%
10th Percentile £26,750 £26,250 £26,250
90th Percentile £60,000 £64,125 £56,500
England median annual salary £32,500 £35,000 £31,000
% change year-on-year -7.14% +12.90% -4.62%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 64,066 63,275 76,699
As % of all permanent IT jobs advertised in London 91.38% 90.50% 89.75%
Number of salaries quoted 52,514 53,553 65,035
London median annual salary £60,000 £60,000 £55,000
Median salary % change year-on-year - +9.09% -
10th Percentile £36,250 £33,750 £33,750
90th Percentile £92,500 £90,000 £87,150
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Pay per click
Job Vacancy Trend in London

Job postings citing Pay per click as a percentage of all IT jobs advertised in London.

Job vacancy trend for Pay per click in London

Pay per click
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in London.

Salary trend for Pay per click in London

Pay per click
Salary Histogram in London

The salary distribution of IT jobs citing Pay per click in London over the 6 months to 22 February 2018.

Salary histogram for Pay per click in London

Pay per click
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the London region over the 6 months to 22 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -1 44 £37,500 +20.97% 16
West London +40 30 £38,750 +29.17% 6
South London +19 28 £28,500 -9.52% 1
East London - 4 £37,500 -
North London +6 2 £43,750 -
Pay per click
England

For the 6 months to 22 February 2018, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Pay per click.

1 183 (77.54%) Marketing
2 165 (69.92%) SEO
3 149 (63.14%) Digital Marketing
4 116 (49.15%) Google
5 115 (48.73%) Analytics
6 105 (44.49%) Social Media
7 88 (37.29%) Google Analytics
8 84 (35.59%) AdWords
9 70 (29.66%) Analytical Skills
10 60 (25.42%) Microsoft
11 50 (21.19%) Degree
12 49 (20.76%) Advertising
13 47 (19.92%) Microsoft Excel
14 44 (18.64%) E-Commerce
15 36 (15.25%) CRM
16 34 (14.41%) Email Marketing
17 33 (13.98%) SQL
17 33 (13.98%) Actionable Insight
18 32 (13.56%) Actionable Recommendations
18 32 (13.56%) JavaScript
18 32 (13.56%) B2B
19 31 (13.14%) Social Media Management
19 31 (13.14%) Content Marketing
20 30 (12.71%) Marketing Strategy
20 30 (12.71%) Copywriting
20 30 (12.71%) Web Development
21 29 (12.29%) Lead Generation
22 27 (11.44%) .NET
22 27 (11.44%) Twitter Bootstrap
23 26 (11.02%) C#

Pay per click
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 22 (9.32%) CMS
2 11 (4.66%) WordPress
3 10 (4.24%) SAS
4 4 (1.69%) Sitecore CMS
5 3 (1.27%) Adobe Experience Manager
5 3 (1.27%) Umbraco
6 1 (0.42%) Confluence
6 1 (0.42%) Drupal
Applications
1 47 (19.92%) Microsoft Excel
2 13 (5.51%) Photoshop
3 7 (2.97%) Microsoft Office
3 7 (2.97%) Microsoft PowerPoint
3 7 (2.97%) SPSS
4 3 (1.27%) Adobe Creative Suite
5 2 (0.85%) Adobe Illustrator
6 1 (0.42%) InDesign
Business Applications
1 7 (2.97%) Magento
2 4 (1.69%) Salesforce.com CRM
3 2 (0.85%) WebTrends
4 1 (0.42%) Abakus
4 1 (0.42%) Dynamics CRM
4 1 (0.42%) Eloqua
Cloud Services
1 88 (37.29%) Google Analytics
2 84 (35.59%) AdWords
3 18 (7.63%) MailChimp
4 9 (3.81%) SaaS
5 4 (1.69%) Google Tag Manager
6 2 (0.85%) GoToWebinar
6 2 (0.85%) PaaS
7 1 (0.42%) Adobe Analytics
7 1 (0.42%) Google Attribution 360
7 1 (0.42%) Office 365
7 1 (0.42%) Silverpop
Communications & Networking
1 7 (2.97%) Internet
Database & Business Intelligence
1 3 (1.27%) MS Access
2 1 (0.42%) Power BI
Development Applications
1 11 (4.66%) JIRA
2 6 (2.54%) Gemini Tracker
3 1 (0.42%) Axure RP
3 1 (0.42%) Balsamiq Mockups
3 1 (0.42%) Dreamweaver
General
1 183 (77.54%) Marketing
2 49 (20.76%) Advertising
3 24 (10.17%) Finance
4 21 (8.90%) Retail
5 17 (7.20%) Telecoms
6 8 (3.39%) Brand Awareness
7 7 (2.97%) Music Industry
8 4 (1.69%) German Language
9 3 (1.27%) Banking
9 3 (1.27%) French Language
9 3 (1.27%) Italian Language
10 2 (0.85%) Games
10 2 (0.85%) Legal
11 1 (0.42%) Danish Language
11 1 (0.42%) Dutch Language
11 1 (0.42%) Electronics
11 1 (0.42%) Publishing
Job Titles
1 48 (20.34%) Marketing Manager
2 43 (18.22%) PPC Manager
3 36 (15.25%) Account Manager
4 32 (13.56%) PPC Account Manager
5 28 (11.86%) Developer
6 27 (11.44%) Web Developer
7 26 (11.02%) .NET Developer
7 26 (11.02%) ASP.NET Developer
7 26 (11.02%) C# .NET Developer
7 26 (11.02%) C# ASP.NET Developer
7 26 (11.02%) C# Developer
8 25 (10.59%) .NET Web Developer
8 25 (10.59%) C# Web Developer
9 20 (8.47%) Social Media Manager
10 14 (5.93%) Campaign Manager
10 14 (5.93%) Marketing Executive
10 14 (5.93%) Mobile Marketing Manager
10 14 (5.93%) Telecoms Manager
11 13 (5.51%) Digital Marketing Manager
11 13 (5.51%) Marketing Campaign Manager
Libraries, Frameworks & Software Standards
1 27 (11.44%) .NET
1 27 (11.44%) Twitter Bootstrap
2 26 (11.02%) ASP.NET
2 26 (11.02%) jQuery
3 25 (10.59%) AngularJS
4 20 (8.47%) HTML
5 12 (5.08%) CSS
6 2 (0.85%) COM
6 2 (0.85%) CSS3
6 2 (0.85%) HTML5
7 1 (0.42%) APPC
7 1 (0.42%) ASP.NET MVC
7 1 (0.42%) Web Services
Miscellaneous
1 105 (44.49%) Social Media
2 70 (29.66%) Analytical Skills
3 26 (11.02%) Greenfield Project
4 22 (9.32%) Blog
4 22 (9.32%) User Experience
5 4 (1.69%) Digital Media
6 3 (1.27%) Enterprise Software
6 3 (1.27%) Fintech
6 3 (1.27%) Graphic Design
6 3 (1.27%) Mobile App
7 2 (0.85%) Algorithms
7 2 (0.85%) Analytical Mindset
7 2 (0.85%) Marketing Technology
7 2 (0.85%) Social Network
8 1 (0.42%) Digital Currency
8 1 (0.42%) FMCG
8 1 (0.42%) Virtual Team
Processes & Methodologies
1 165 (69.92%) SEO
2 149 (63.14%) Digital Marketing
3 115 (48.73%) Analytics
4 44 (18.64%) E-Commerce
5 36 (15.25%) CRM
6 34 (14.41%) Email Marketing
7 33 (13.98%) Actionable Insight
8 32 (13.56%) B2B
9 31 (13.14%) Content Marketing
9 31 (13.14%) Social Media Management
10 30 (12.71%) Copywriting
10 30 (12.71%) Marketing Strategy
10 30 (12.71%) Web Development
11 29 (12.29%) Lead Generation
12 26 (11.02%) Software Engineering
13 23 (9.75%) B2B Marketing
14 22 (9.32%) Conversion Rate Optimisation
15 21 (8.90%) Marketing Automation
16 20 (8.47%) Online Marketing
17 19 (8.05%) A/B Testing
Programming Languages
1 33 (13.98%) SQL
2 32 (13.56%) JavaScript
3 26 (11.02%) C#
4 4 (1.69%) PHP
5 2 (0.85%) VBA
6 1 (0.42%) C
6 1 (0.42%) Java
6 1 (0.42%) R
Qualifications
1 50 (21.19%) Degree
2 7 (2.97%) Numerate Degree
Quality Assurance & Compliance
1 32 (13.56%) Actionable Recommendations
2 3 (1.27%) QA
3 1 (0.42%) GDPR
Vendors
1 116 (49.15%) Google
2 60 (25.42%) Microsoft
3 23 (9.75%) Marketo
4 17 (7.20%) Facebook
5 16 (6.78%) Twitter
6 15 (6.36%) Pardot
7 11 (4.66%) Adobe
8 10 (4.24%) DoubleClick
8 10 (4.24%) Salesforce.com
9 9 (3.81%) Sitecore
10 7 (2.97%) Adthena
11 6 (2.54%) Marin
12 3 (1.27%) Optimizely
13 2 (0.85%) Kenshoo
13 2 (0.85%) Micro Focus
13 2 (0.85%) Omniture
14 1 (0.42%) Capita
14 1 (0.42%) Hitwise
14 1 (0.42%) Progress
14 1 (0.42%) T-Plan