Period
to 19 October 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 19 October 2018 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
England > London
6 months to
19 Oct 2018
Same period 2017 Same period 2016
Rank 737 709 668
Rank change year-on-year -28 -41 -29
Permanent jobs citing Pay per click 78 138 188
As % of all permanent IT jobs advertised in London 0.11% 0.19% 0.24%
As % of the Processes & Methodologies category 0.13% 0.20% 0.26%
Number of salaries quoted 71 119 175
London median annual salary £35,000 £37,500 £32,500
Median salary % change year-on-year -6.67% +15.38% -7.14%
10th Percentile £26,250 £26,750 £25,500
90th Percentile £63,750 £57,500 £57,500
England median annual salary £32,500 £32,500 £32,500

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 62,338 69,010 70,955
As % of all permanent IT jobs advertised in London 91.68% 92.82% 92.01%
Number of salaries quoted 50,083 52,829 61,231
London median annual salary £62,500 £60,000 £57,500
Median salary % change year-on-year +4.17% +4.35% +4.55%
10th Percentile £35,000 £35,000 £33,500
90th Percentile £95,000 £90,000 £87,500
England median annual salary £52,000 £50,000 £50,000
% change year-on-year +4.00% - +5.26%

Pay per click
Job Vacancy Trend in London

Job postings citing Pay per click as a percentage of all IT jobs advertised in London.

Job vacancy trend for Pay per click in London

Pay per click
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in London.

Salary trend for Pay per click in London

Pay per click
Salary Histogram in London

The salary distribution of IT jobs citing Pay per click in London over the 6 months to 19 October 2018.

Salary histogram for Pay per click in London

Pay per click
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the London region over the 6 months to 19 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -55 13 £35,000 -6.67% 4
West London +42 12 £34,500 -53.22% 5
South London +3 10 £38,750 +35.96% 1
East London -9 2 £38,250 +2.00% 3
Pay per click
England

For the 6 months to 19 October 2018, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Pay per click.

1 65 (83.33%) Marketing
2 51 (65.38%) SEO
3 43 (55.13%) Google
4 37 (47.44%) Digital Marketing
4 37 (47.44%) Analytics
5 34 (43.59%) Google Analytics
6 31 (39.74%) Analytical Skills
7 27 (34.62%) E-Commerce
8 26 (33.33%) Social Media
9 21 (26.92%) Degree
10 19 (24.36%) CRM
10 19 (24.36%) AdWords
11 15 (19.23%) Email Marketing
12 14 (17.95%) Retail
13 13 (16.67%) Marketing Strategy
14 12 (15.38%) Web Development
14 12 (15.38%) Advertising
15 11 (14.10%) Finance
15 11 (14.10%) Time Management
15 11 (14.10%) User Experience
16 10 (12.82%) Facebook
16 10 (12.82%) Web Analytics
16 10 (12.82%) Microsoft Excel
16 10 (12.82%) Microsoft
17 9 (11.54%) HTML
17 9 (11.54%) JavaScript
17 9 (11.54%) Copywriting
18 8 (10.26%) Search Engine Marketing
18 8 (10.26%) Project Management
19 7 (8.97%) CMS

Pay per click
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (8.97%) CMS
2 1 (1.28%) WordPress
Applications
1 10 (12.82%) Microsoft Excel
2 5 (6.41%) Photoshop
3 2 (2.56%) Microsoft Office
3 2 (2.56%) Microsoft PowerPoint
4 1 (1.28%) Adobe Illustrator
4 1 (1.28%) Adobe Premiere
4 1 (1.28%) InDesign
Business Applications
1 4 (5.13%) Salesforce.com CRM
Cloud Services
1 34 (43.59%) Google Analytics
2 19 (24.36%) AdWords
3 5 (6.41%) SaaS
4 3 (3.85%) Google Tag Manager
4 3 (3.85%) MailChimp
5 1 (1.28%) Adobe Analytics
5 1 (1.28%) Asana
5 1 (1.28%) Trello
Communications & Networking
1 1 (1.28%) SAN
1 1 (1.28%) SMS
Database & Business Intelligence
1 1 (1.28%) MySQL
Development Applications
1 1 (1.28%) JIRA
General
1 65 (83.33%) Marketing
2 14 (17.95%) Retail
3 12 (15.38%) Advertising
4 11 (14.10%) Finance
5 3 (3.85%) Electronics
5 3 (3.85%) Manufacturing
5 3 (3.85%) Telecoms
6 2 (2.56%) Games
7 1 (1.28%) Brand Awareness
7 1 (1.28%) Legal
7 1 (1.28%) Spanish Language
Job Titles
1 17 (21.79%) Marketing Manager
2 11 (14.10%) PPC Executive
3 8 (10.26%) Digital Marketing Manager
3 8 (10.26%) Head of Digital
3 8 (10.26%) Marketing Executive
4 6 (7.69%) Paid Search Executive
5 5 (6.41%) .NET Developer
5 5 (6.41%) ASP.NET Developer
5 5 (6.41%) C# .NET Developer
5 5 (6.41%) C# ASP.NET Developer
5 5 (6.41%) C# Developer
5 5 (6.41%) Developer
5 5 (6.41%) Digital Executive
5 5 (6.41%) Digital Marketing Executive
5 5 (6.41%) Head of Digital Marketing
5 5 (6.41%) Head of Marketing
5 5 (6.41%) PPC Manager
5 5 (6.41%) SEO Executive
6 4 (5.13%) Analyst
6 4 (5.13%) Web Developer
Libraries, Frameworks & Software Standards
1 9 (11.54%) HTML
2 5 (6.41%) .NET
2 5 (6.41%) ASP.NET
2 5 (6.41%) ASP.NET MVC
2 5 (6.41%) jQuery
3 4 (5.13%) AngularJS
3 4 (5.13%) Twitter Bootstrap
4 3 (3.85%) CSS
5 1 (1.28%) HTML5
Miscellaneous
1 31 (39.74%) Analytical Skills
2 26 (33.33%) Social Media
3 11 (14.10%) User Experience
4 5 (6.41%) Greenfield Project
5 4 (5.13%) Enterprise Software
6 3 (3.85%) Computer Science
6 3 (3.85%) Fintech
7 2 (2.56%) Blog
7 2 (2.56%) Self-Motivation
8 1 (1.28%) Algorithms
8 1 (1.28%) Animation
8 1 (1.28%) Digital Media
8 1 (1.28%) Mobile App
8 1 (1.28%) Online Games
8 1 (1.28%) Social Network
8 1 (1.28%) Video Editing
Processes & Methodologies
1 51 (65.38%) SEO
2 37 (47.44%) Analytics
2 37 (47.44%) Digital Marketing
3 27 (34.62%) E-Commerce
4 19 (24.36%) CRM
5 15 (19.23%) Email Marketing
6 13 (16.67%) Marketing Strategy
7 12 (15.38%) Web Development
8 11 (14.10%) Time Management
9 10 (12.82%) Web Analytics
10 9 (11.54%) Copywriting
11 8 (10.26%) Project Management
11 8 (10.26%) Search Engine Marketing
12 7 (8.97%) Link Building
13 6 (7.69%) Agile Software Development
13 6 (7.69%) B2B
13 6 (7.69%) Creative Thinking
14 5 (6.41%) Customer Acquisition
14 5 (6.41%) MVC
14 5 (6.41%) Remarketing
Programming Languages
1 9 (11.54%) JavaScript
2 5 (6.41%) C#
2 5 (6.41%) SQL
3 1 (1.28%) PHP
Qualifications
1 21 (26.92%) Degree
2 4 (5.13%) Analytics IQ
Quality Assurance & Compliance
1 4 (5.13%) GDPR
2 1 (1.28%) QA
Vendors
1 43 (55.13%) Google
2 10 (12.82%) Facebook
2 10 (12.82%) Microsoft
3 5 (6.41%) HubSpot
3 5 (6.41%) Salesforce.com
3 5 (6.41%) Tableau
4 4 (5.13%) DoubleClick
5 3 (3.85%) Marin
5 3 (3.85%) SAP
5 3 (3.85%) Twitter
6 2 (2.56%) Adthena
7 1 (1.28%) Adobe
7 1 (1.28%) Apple
7 1 (1.28%) Kenshoo
7 1 (1.28%) Klarna
7 1 (1.28%) Motorola