Period
to 14 August 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 14 August 2018 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
England > London
6 months to
14 Aug 2018
Same period 2017 Same period 2016
Rank 693 720 716
Rank change year-on-year +27 -4 -118
Permanent jobs citing Pay per click 131 128 174
As % of all permanent IT jobs advertised in London 0.19% 0.17% 0.21%
As % of the Processes & Methodologies category 0.21% 0.19% 0.23%
Number of salaries quoted 104 106 162
London median annual salary £42,500 £40,000 £35,000
Median salary % change year-on-year +6.25% +14.29% -
10th Percentile £30,750 £31,125 £25,050
90th Percentile £62,500 £64,375 £57,375
England median annual salary £34,000 £34,000 £32,500
% change year-on-year - +4.62% +8.33%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 63,654 68,533 74,822
As % of all permanent IT jobs advertised in London 91.75% 92.58% 92.09%
Number of salaries quoted 50,865 53,324 64,701
London median annual salary £60,500 £60,000 £57,500
Median salary % change year-on-year +0.83% +4.35% +4.55%
10th Percentile £35,000 £35,000 £33,500
90th Percentile £94,250 £90,000 £87,500
England median annual salary £50,000 £50,000 £50,000

Pay per click
Job Vacancy Trend in London

Job postings citing Pay per click as a percentage of all IT jobs advertised in London.

Job vacancy trend for Pay per click in London

Pay per click
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in London.

Salary trend for Pay per click in London

Pay per click
Salary Histogram in London

The salary distribution of IT jobs citing Pay per click in London over the 6 months to 14 August 2018.

Salary histogram for Pay per click in London

Pay per click
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the London region over the 6 months to 14 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -40 25 £50,000 +17.65% 8
South London +4 15 £42,500 +18.06%
West London +33 12 £32,500 -32.29% 3
East London +4 2 £38,250 +47.12% 2
North London - 1 £37,500 -
Pay per click
England

For the 6 months to 14 August 2018, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Pay per click.

1 103 (78.63%) Marketing
2 99 (75.57%) SEO
3 65 (49.62%) Digital Marketing
4 61 (46.56%) Google
5 58 (44.27%) Analytics
6 46 (35.11%) Google Analytics
7 40 (30.53%) Social Media
8 35 (26.72%) Analytical Skills
8 35 (26.72%) Degree
8 35 (26.72%) E-Commerce
9 32 (24.43%) AdWords
10 31 (23.66%) Email Marketing
11 28 (21.37%) Advertising
12 27 (20.61%) CRM
13 26 (19.85%) Microsoft
14 23 (17.56%) Web Development
14 23 (17.56%) Marketing Strategy
15 22 (16.79%) Copywriting
15 22 (16.79%) B2B
16 20 (15.27%) JavaScript
16 20 (15.27%) SQL
16 20 (15.27%) Retail
16 20 (15.27%) Marketing Automation
17 19 (14.50%) MVC
17 19 (14.50%) .NET
17 19 (14.50%) C#
17 19 (14.50%) HTML
17 19 (14.50%) jQuery
17 19 (14.50%) Web Analytics
18 17 (12.98%) User Experience

Pay per click
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (9.92%) CMS
2 4 (3.05%) SAS
3 3 (2.29%) Umbraco
4 2 (1.53%) Confluence
5 1 (0.76%) WordPress
Applications
1 13 (9.92%) Microsoft Excel
2 5 (3.82%) Photoshop
3 4 (3.05%) SPSS
4 3 (2.29%) Microsoft PowerPoint
5 2 (1.53%) Microsoft Office
6 1 (0.76%) InDesign
Business Applications
1 9 (6.87%) Salesforce.com CRM
2 2 (1.53%) Magento
Cloud Services
1 46 (35.11%) Google Analytics
2 32 (24.43%) AdWords
3 11 (8.40%) SaaS
4 7 (5.34%) MailChimp
5 1 (0.76%) Adobe Analytics
5 1 (0.76%) Asana
5 1 (0.76%) Google Tag Manager
5 1 (0.76%) Office 365
5 1 (0.76%) Trello
Communications & Networking
1 1 (0.76%) SAN
1 1 (0.76%) SMS
Database & Business Intelligence
1 1 (0.76%) MySQL
Development Applications
1 3 (2.29%) Git (software)
1 3 (2.29%) JIRA
2 2 (1.53%) Axure RP
2 2 (1.53%) Balsamiq Mockups
2 2 (1.53%) Dreamweaver
General
1 103 (78.63%) Marketing
2 28 (21.37%) Advertising
3 20 (15.27%) Retail
4 14 (10.69%) Finance
5 9 (6.87%) Telecoms
6 5 (3.82%) Electronics
7 3 (2.29%) Back Office
7 3 (2.29%) Brand Awareness
7 3 (2.29%) Games
7 3 (2.29%) Manufacturing
8 1 (0.76%) German Language
8 1 (0.76%) Legal
8 1 (0.76%) Spanish Language
Job Titles
1 28 (21.37%) Marketing Manager
2 19 (14.50%) Developer
3 16 (12.21%) .NET Developer
3 16 (12.21%) ASP.NET Developer
3 16 (12.21%) C# .NET Developer
3 16 (12.21%) C# ASP.NET Developer
3 16 (12.21%) C# Developer
4 13 (9.92%) Digital Marketing Specialist
4 13 (9.92%) Marketing Specialist
5 11 (8.40%) Marketing Executive
6 10 (7.63%) ASP.NET MVC Developer
6 10 (7.63%) Digital Marketing Manager
6 10 (7.63%) Full Stack Developer
6 10 (7.63%) PPC Executive
7 9 (6.87%) Web Developer
8 8 (6.11%) Analyst
8 8 (6.11%) Digital Executive
8 8 (6.11%) Digital Marketing Executive
9 7 (5.34%) Head of Marketing
10 6 (4.58%) Head of Digital
Libraries, Frameworks & Software Standards
1 19 (14.50%) .NET
1 19 (14.50%) HTML
1 19 (14.50%) jQuery
2 16 (12.21%) ASP.NET
2 16 (12.21%) ASP.NET MVC
3 11 (8.40%) CSS
4 9 (6.87%) AngularJS
4 9 (6.87%) Twitter Bootstrap
5 4 (3.05%) HTML5
6 3 (2.29%) CSS3
6 3 (2.29%) Razor View Engine
6 3 (2.29%) React Native
6 3 (2.29%) Sass
7 1 (0.76%) COM
7 1 (0.76%) REST
7 1 (0.76%) SOAP
Miscellaneous
1 40 (30.53%) Social Media
2 35 (26.72%) Analytical Skills
3 17 (12.98%) User Experience
4 16 (12.21%) Greenfield Project
5 12 (9.16%) Blog
6 6 (4.58%) Enterprise Software
7 5 (3.82%) Computer Science
8 4 (3.05%) Fintech
9 2 (1.53%) Digital Media
10 1 (0.76%) Algorithms
10 1 (0.76%) Foreign Exchange (FX)
10 1 (0.76%) Marketing Technology
10 1 (0.76%) Mobile App
10 1 (0.76%) Online Games
10 1 (0.76%) Social Network
10 1 (0.76%) Video Editing
Processes & Methodologies
1 99 (75.57%) SEO
2 65 (49.62%) Digital Marketing
3 58 (44.27%) Analytics
4 35 (26.72%) E-Commerce
5 31 (23.66%) Email Marketing
6 27 (20.61%) CRM
7 23 (17.56%) Marketing Strategy
7 23 (17.56%) Web Development
8 22 (16.79%) B2B
8 22 (16.79%) Copywriting
9 20 (15.27%) Marketing Automation
10 19 (14.50%) MVC
10 19 (14.50%) Web Analytics
11 16 (12.21%) Software Engineering
12 15 (11.45%) A/B Testing
12 15 (11.45%) B2B Marketing
13 14 (10.69%) Time Management
14 10 (7.63%) Project Management
15 9 (6.87%) Content Management
15 9 (6.87%) Multichannel Retail
Programming Languages
1 20 (15.27%) JavaScript
1 20 (15.27%) SQL
2 19 (14.50%) C#
3 1 (0.76%) PHP
Qualifications
1 35 (26.72%) Degree
2 4 (3.05%) Numerate Degree
3 3 (2.29%) Analytics IQ
Quality Assurance & Compliance
1 4 (3.05%) GDPR
2 2 (1.53%) QA
Vendors
1 61 (46.56%) Google
2 26 (19.85%) Microsoft
3 14 (10.69%) Twitter
4 13 (9.92%) Facebook
5 12 (9.16%) HubSpot
5 12 (9.16%) Salesforce.com
6 10 (7.63%) Marketo
7 9 (6.87%) Pardot
8 7 (5.34%) Sitecore
9 5 (3.82%) Marin
10 3 (2.29%) DoubleClick
10 3 (2.29%) SAP
10 3 (2.29%) Xamarin
11 2 (1.53%) Adobe
11 2 (1.53%) Kenshoo
11 2 (1.53%) Tableau
12 1 (0.76%) Adthena
12 1 (0.76%) GoCardless
12 1 (0.76%) Klarna
12 1 (0.76%) Motorola