Period
to 21 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Coventry with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
West Midlands > Coventry
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 94 112 84
Rank change year-on-year +18 -28 +8
Permanent jobs citing Digital Marketing 5 2 18
As % of all permanent IT jobs advertised in Coventry 0.38% 0.14% 1.25%
As % of the Processes & Methodologies category 0.42% 0.16% 1.44%
Number of salaries quoted 5 2 18
Coventry median annual salary £27,500 £45,000 £27,000
Median salary % change year-on-year -38.89% +66.67% -40.00%
10th Percentile £21,800 £45,000 £21,750
90th Percentile £34,500 £45,000 £41,000
West Midlands median annual salary £30,000 £30,000 £34,000
% change year-on-year - -11.76% -9.33%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Coventry with a requirement for process or methodology skills.

All Process and Methodology Skills
Coventry
Permanent vacancies with a requirement for process or methodology skills 1184 1269 1250
As % of all permanent IT jobs advertised in Coventry 89.63% 89.37% 87.11%
Number of salaries quoted 948 1046 1014
Coventry median annual salary £42,250 £42,500 £42,500
Median salary % change year-on-year -0.59% - +1.43%
10th Percentile £25,500 £25,875 £26,250
90th Percentile £63,150 £61,250 £62,500
West Midlands median annual salary £40,000 £40,000 £40,000

Digital Marketing
Job Vacancy Trend in Coventry

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Coventry.

Job vacancy trend for Digital Marketing in Coventry

Digital Marketing
Salary Trend in Coventry

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Coventry.

Salary trend for Digital Marketing in Coventry

Digital Marketing
Salary Histogram in Coventry

The salary distribution of IT jobs citing Digital Marketing in Coventry over the 6 months to 21 November 2017.

Salary histogram for Digital Marketing in Coventry

For the 6 months to 21 November 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Coventry region with a requirement for Digital Marketing.

1 5 (100.00%) Marketing
2 4 (80.00%) Google Analytics
2 4 (80.00%) Google
2 4 (80.00%) Analytics
3 3 (60.00%) CMS
4 2 (40.00%) Content Management
4 2 (40.00%) Social Media
4 2 (40.00%) User Experience
4 2 (40.00%) WordPress
5 1 (20.00%) Android
5 1 (20.00%) Sitecore CMS
5 1 (20.00%) Sitecore
5 1 (20.00%) Customer Engagement
5 1 (20.00%) Online Marketing
5 1 (20.00%) ASP.NET MVC
5 1 (20.00%) Inversion of Control
5 1 (20.00%) HTML5
5 1 (20.00%) CSS3
5 1 (20.00%) ASP.NET MVC 3
5 1 (20.00%) Facebook
5 1 (20.00%) Twitter
5 1 (20.00%) Agile Project Management
5 1 (20.00%) HubSpot
5 1 (20.00%) Android Development
5 1 (20.00%) iOS Development
5 1 (20.00%) Relational Database
5 1 (20.00%) Channel Management
5 1 (20.00%) Apple iOS
5 1 (20.00%) Marketing Automation
5 1 (20.00%) AdWords

Digital Marketing
Co-occurring IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (60.00%) CMS
2 2 (40.00%) WordPress
3 1 (20.00%) Sitecore CMS
3 1 (20.00%) Umbraco
Applications
1 1 (20.00%) Microsoft Excel
Cloud Services
1 4 (80.00%) Google Analytics
2 1 (20.00%) AdWords
Database & Business Intelligence
1 1 (20.00%) Relational Database
General
1 5 (100.00%) Marketing
2 1 (20.00%) Advertising
2 1 (20.00%) Games
Job Titles
1 3 (60.00%) Digital Executive
1 3 (60.00%) Digital Marketing Executive
1 3 (60.00%) Marketing Executive
2 1 (20.00%) C# Developer
2 1 (20.00%) Developer
2 1 (20.00%) Digital Analytics Executive
2 1 (20.00%) Junior
2 1 (20.00%) Junior C# Developer
2 1 (20.00%) Junior Developer
2 1 (20.00%) PPC Manager
Libraries, Frameworks & Software Standards
1 1 (20.00%) .NET
1 1 (20.00%) ASP.NET
1 1 (20.00%) ASP.NET MVC
1 1 (20.00%) ASP.NET MVC 3
1 1 (20.00%) CSS
1 1 (20.00%) CSS3
1 1 (20.00%) HTML
1 1 (20.00%) HTML5
1 1 (20.00%) XML
1 1 (20.00%) XML Schema
Miscellaneous
1 2 (40.00%) Social Media
1 2 (40.00%) User Experience
2 1 (20.00%) Blog
Operating Systems
1 1 (20.00%) Android
1 1 (20.00%) Apple iOS
Processes & Methodologies
1 4 (80.00%) Analytics
2 2 (40.00%) Content Management
3 1 (20.00%) Agile Project Management
3 1 (20.00%) Agile Software Development
3 1 (20.00%) Android Development
3 1 (20.00%) Business Development
3 1 (20.00%) Channel Management
3 1 (20.00%) Customer Engagement
3 1 (20.00%) Data Protection
3 1 (20.00%) Email Marketing
3 1 (20.00%) Inversion of Control
3 1 (20.00%) iOS Development
3 1 (20.00%) Marketing Automation
3 1 (20.00%) MVC
3 1 (20.00%) Online Marketing
3 1 (20.00%) Pay per click
3 1 (20.00%) SEO
3 1 (20.00%) Statistics
3 1 (20.00%) Web Analytics
3 1 (20.00%) Web Development
Programming Languages
1 1 (20.00%) C#
1 1 (20.00%) SQL
Qualifications
1 1 (20.00%) Degree
Vendors
1 4 (80.00%) Google
2 1 (20.00%) Facebook
2 1 (20.00%) Hootsuite
2 1 (20.00%) HubSpot
2 1 (20.00%) Sitecore
2 1 (20.00%) Twitter