The following table provides summary statistics for permanent job vacancies advertised in Coventry with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 3 months to 25 June 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
West Midlands / Coventry
3 months to
25 Jun 2017
Same period 2016 Same period 2015
Rank 70 67 77
Rank change year-on-year -3 +10  
Permanent jobs citing Digital Marketing 6 7 3
As % of all permanent IT jobs advertised in Coventry 0.79% 1.00% 0.38%
As % of the Processes & Methodologies category 0.90% 1.15% 0.43%
Number of salaries quoted 6 7 3
Median salary £28,250 £55,000 £39,000
Median salary % change year-on-year -48.63% +41.02%  
UK excluding London median salary £42,500 £40,000 £40,000
% change year-on-year +6.25% -  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Coventry with a requirement for process and methodology skills.

Process & Methodology Skills
Coventry
Permanent job vacancies with a requirement for process and methodology skills 668 611 690
As % of all permanent IT job vacancies advertised in Coventry 87.43% 87.29% 86.47%
Number of salaries quoted 559 504 564
Median salary £42,500 £42,655 £45,000
Median salary % change year-on-year -0.36% -5.21%  
90% offered a salary of more than £30,000 £27,500 £27,500
10% offered a salary of more than £60,000 £62,500 £60,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Digital Marketing
Job Vacancy Trend in Coventry

The job posting trend of jobs advertised in Coventry citing Digital Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in Coventry

Digital Marketing
Salary Trend in Coventry

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Coventry.

Salary trend for Digital Marketing in Coventry

For the 6 months to 25 June 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Coventry region with a requirement for Digital Marketing.

1 14 (100.00%) Marketing
2 6 (42.86%) Vyatta
2 6 (42.86%) Windows
2 6 (42.86%) Linux
2 6 (42.86%) DNS
2 6 (42.86%) Change Management
2 6 (42.86%) Virtual Machines
3 5 (35.71%) Analytics
3 5 (35.71%) Google Analytics
3 5 (35.71%) Google
4 4 (28.57%) Finance
4 4 (28.57%) SQL
5 3 (21.43%) Microsoft
5 3 (21.43%) Pay per click
5 3 (21.43%) Degree
6 2 (14.29%) Analytical Skills
6 2 (14.29%) Channel Management
6 2 (14.29%) VyOS
6 2 (14.29%) Social Media
6 2 (14.29%) Computer Science
6 2 (14.29%) Web Analytics
6 2 (14.29%) Capacity Planning
6 2 (14.29%) Firewall
6 2 (14.29%) Software Engineering
6 2 (14.29%) Active Directory
6 2 (14.29%) Cisco
6 2 (14.29%) LAN
6 2 (14.29%) WAN
6 2 (14.29%) SQL Server
6 2 (14.29%) IIS

Digital Marketing
Co-occurring IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (14.29%) IIS
1 2 (14.29%) MS Exchange
2 1 (7.14%) CMS
2 1 (7.14%) Kentico
2 1 (7.14%) Umbraco
Applications
1 2 (14.29%) Microsoft Office
2 1 (7.14%) Photoshop
Cloud Services
1 5 (35.71%) Google Analytics
2 2 (14.29%) AdWords
2 2 (14.29%) Office 365
Communications & Networking
1 6 (42.86%) DNS
2 2 (14.29%) Firewall
2 2 (14.29%) LAN
2 2 (14.29%) WAN
3 1 (7.14%) SMS
Database & Business Intelligence
1 2 (14.29%) SQL Server
General
1 14 (100.00%) Marketing
2 4 (28.57%) Finance
3 1 (7.14%) Advertising
Job Titles
1 3 (21.43%) Administrator
1 3 (21.43%) IT Administrator
1 3 (21.43%) IT Systems Administrator
1 3 (21.43%) Systems Administrator
2 2 (14.29%) Analyst
2 2 (14.29%) Cisco Administrator
2 2 (14.29%) Digital Analyst
2 2 (14.29%) LAN Administrator
2 2 (14.29%) LAN/WAN Administrator
2 2 (14.29%) Linux Administrator
2 2 (14.29%) Linux Systems Administrator
2 2 (14.29%) PPC Manager
2 2 (14.29%) Project Manager
3 1 (7.14%) Digital Producer
3 1 (7.14%) Digital Project Manager
3 1 (7.14%) Marketing Analyst
3 1 (7.14%) Marketing Executive
3 1 (7.14%) Technical Project Manager
3 1 (7.14%) Web Analyst
3 1 (7.14%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 1 (7.14%) HTML
Miscellaneous
1 2 (14.29%) Analytical Skills
1 2 (14.29%) Computer Science
1 2 (14.29%) Social Media
2 1 (7.14%) Digital Media
2 1 (7.14%) Management Information System
Operating Systems
1 6 (42.86%) Linux
1 6 (42.86%) Windows
2 2 (14.29%) VyOS
2 2 (14.29%) Windows Server
Processes & Methodologies
1 6 (42.86%) Change Management
2 5 (35.71%) Analytics
3 3 (21.43%) Pay per click
4 2 (14.29%) Capacity Planning
4 2 (14.29%) Channel Management
4 2 (14.29%) Performance Monitoring
4 2 (14.29%) Performance Tuning
4 2 (14.29%) Software Engineering
4 2 (14.29%) Web Analytics
5 1 (7.14%) Campaign Management
5 1 (7.14%) Continuous Improvement
5 1 (7.14%) Customer Acquisition
5 1 (7.14%) Online Marketing
5 1 (7.14%) Project Management
5 1 (7.14%) Search Engine Marketing
5 1 (7.14%) SEO
5 1 (7.14%) Web Development
Programming Languages
1 4 (28.57%) SQL
Qualifications
1 3 (21.43%) Degree
System Software
1 6 (42.86%) Virtual Machines
2 2 (14.29%) Active Directory
Vendors
1 6 (42.86%) Vyatta
2 5 (35.71%) Google
3 3 (21.43%) Microsoft
4 2 (14.29%) Cisco
5 1 (7.14%) Progress