The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 3 months to 26 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
26 Mar 2017
Same period 2016 Same period 2015
Digital Marketing
England / West Midlands
Rank 170 197 166
Rank change year-on-year +27 -31  
Permanent jobs citing Digital Marketing 36 46 50
As % of all permanent IT jobs advertised in the West Midlands 0.77% 0.75% 0.99%
As % of the Processes & Methodologies category 0.86% 0.85% 1.18%
Number of salaries quoted 30 45 29
Median salary £30,000 £32,500 £30,000
Median salary % change year-on-year -7.69% +8.33%  
90% offered a salary of more than £26,500 £29,250 £22,000
10% offered a salary of more than £45,500 £57,250 £45,000
UK excluding London median salary £42,500 £42,500 £35,000
% change year-on-year - +21.42%  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process and methodology skills.

Process & Methodology Skills
West Midlands
Permanent job vacancies with a requirement for process and methodology skills 4201 5425 4244
As % of all permanent IT job vacancies advertised in the West Midlands 89.98% 88.25% 83.86%
Number of salaries quoted 3407 4373 3545
Median salary £42,500 £42,500 £42,500
90% offered a salary of more than £28,500 £27,900 £27,500
10% offered a salary of more than £62,500 £62,500 £62,500
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Digital Marketing
Job Vacancy Trend in the West Midlands

The job posting trend of jobs advertised in the West Midlands citing Digital Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in the West Midlands

Digital Marketing
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in the West Midlands.

Salary trend for Digital Marketing in the West Midlands

Digital Marketing
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Digital Marketing in the West Midlands over the 3 months to 26 March 2017.

Salary histogram for Digital Marketing in the West Midlands

Digital Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the West Midlands region over the 3 months to 26 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +31 18 £31,000 -11.42% 1
Coventry +18 8 £27,500 -33.33% 2
Staffordshire +10 4 £26,500 -18.46% 3
Shropshire +4 1 £29,000 -10.76% 1
Wolverhampton - 1 £30,000 -
Herefordshire - 1 £30,000 -
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the West Midlands

For the 6 months to 26 March 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Digital Marketing.

1 91 (100.00%) Marketing
2 36 (39.56%) HTML
3 33 (36.26%) PHP
3 33 (36.26%) CSS
4 30 (32.97%) E-Commerce
5 27 (29.67%) JavaScript
6 24 (26.37%) Retail
7 23 (25.27%) SEO
8 22 (24.18%) HTML5
9 21 (23.08%) Finance
10 20 (21.98%) Web Development
10 20 (21.98%) MySQL
11 19 (20.88%) OO
11 19 (20.88%) Analytics
12 18 (19.78%) Google
13 17 (18.68%) Pay per click
13 17 (18.68%) CMS
13 17 (18.68%) jQuery
13 17 (18.68%) Git (software)
14 13 (14.29%) Banking
15 12 (13.19%) Laravel
15 12 (13.19%) Content Management
15 12 (13.19%) Agile Software Development
16 11 (12.09%) Subversion
16 11 (12.09%) OOP
16 11 (12.09%) User Experience
17 10 (10.99%) Google Analytics
17 10 (10.99%) Web Design
18 9 (9.89%) Advertising
18 9 (9.89%) MVC

Digital Marketing
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (18.68%) CMS
2 9 (9.89%) WordPress
3 5 (5.49%) ColdFusion
4 4 (4.40%) Adobe Experience Manager
5 3 (3.30%) Apache
5 3 (3.30%) Umbraco
6 2 (2.20%) IIS
6 2 (2.20%) MS Exchange
6 2 (2.20%) nginx
7 1 (1.10%) Kentico
7 1 (1.10%) SAS
Applications
1 7 (7.69%) Photoshop
2 4 (4.40%) MS Excel
3 3 (3.30%) MS Office
4 1 (1.10%) Adobe Illustrator
4 1 (1.10%) MS PowerPoint
4 1 (1.10%) SPSS
Business Applications
1 3 (3.30%) Magento
2 1 (1.10%) Payment Gateway
2 1 (1.10%) SAP Business One
2 1 (1.10%) SAP Oil and Gas
Cloud Services
1 10 (10.99%) Google Analytics
2 8 (8.79%) AdWords
3 2 (2.20%) Office 365
3 2 (2.20%) SaaS
Communications & Networking
1 5 (5.49%) DNS
2 2 (2.20%) Firewall
2 2 (2.20%) LAN
2 2 (2.20%) WAN
3 1 (1.10%) HTTP
3 1 (1.10%) Internet
Database & Business Intelligence
1 20 (21.98%) MySQL
2 4 (4.40%) SQL Server
3 2 (2.20%) MongoDB
4 1 (1.10%) Big Data
4 1 (1.10%) Data Mining
4 1 (1.10%) Hadoop
4 1 (1.10%) NoSQL
4 1 (1.10%) QlikView
4 1 (1.10%) Relational Database
Development Applications
1 17 (18.68%) Git (software)
2 11 (12.09%) Subversion
3 3 (3.30%) Android Studio
3 3 (3.30%) Gradle
4 2 (2.20%) CocoaPods
4 2 (2.20%) Xcode
General
1 91 (100.00%) Marketing
2 24 (26.37%) Retail
3 21 (23.08%) Finance
4 13 (14.29%) Banking
5 9 (9.89%) Advertising
6 4 (4.40%) Automotive
6 4 (4.40%) Telecoms
7 2 (2.20%) Law
8 1 (1.10%) Electronics
8 1 (1.10%) Italian Language
8 1 (1.10%) Manufacturing
8 1 (1.10%) Publishing
Job Titles
1 40 (43.96%) Developer
2 21 (23.08%) PHP Developer
3 18 (19.78%) JavaScript Developer
4 16 (17.58%) HTML Developer
5 13 (14.29%) MySQL Developer
5 13 (14.29%) PHP MySQL Developer
5 13 (14.29%) Web Developer
6 12 (13.19%) HTML CSS Developer
7 8 (8.79%) Analyst
7 8 (8.79%) PHP Web Developer
8 7 (7.69%) Digital Analyst
8 7 (7.69%) E-Commerce Manager
9 6 (6.59%) Front End Developer (Client-Side Developer)
10 5 (5.49%) Digital Business Analyst
10 5 (5.49%) Digital Developer
10 5 (5.49%) LAMP Developer
10 5 (5.49%) Marketing Manager
10 5 (5.49%) Marketing Specialist
10 5 (5.49%) PHP LAMP Developer
10 5 (5.49%) PPC Specialist
Libraries, Frameworks & Software Standards
1 36 (39.56%) HTML
2 33 (36.26%) CSS
3 22 (24.18%) HTML5
4 17 (18.68%) jQuery
5 12 (13.19%) Laravel
6 8 (8.79%) CSS3
7 7 (7.69%) AngularJS
7 7 (7.69%) LAMP
8 6 (6.59%) RESTful
8 6 (6.59%) Symfony
9 5 (5.49%) PhoneGap
10 4 (4.40%) .NET
10 4 (4.40%) Node.js
10 4 (4.40%) Web Services
11 3 (3.30%) ASP.NET
11 3 (3.30%) Sass
12 2 (2.20%) LEMP Stack
12 2 (2.20%) React
12 2 (2.20%) REST
13 1 (1.10%) Material Design
Miscellaneous
1 11 (12.09%) User Experience
2 9 (9.89%) Social Media
3 3 (3.30%) Social Network
4 2 (2.20%) Analytical Skills
4 2 (2.20%) Computer Science
4 2 (2.20%) Mobile App
5 1 (1.10%) Graphic Design
5 1 (1.10%) Management Information System
Operating Systems
1 8 (8.79%) Linux
2 6 (6.59%) Windows
3 3 (3.30%) Android
4 2 (2.20%) VyOS
4 2 (2.20%) Windows Server
5 1 (1.10%) Unix
Processes & Methodologies
1 30 (32.97%) E-Commerce
2 23 (25.27%) SEO
3 20 (21.98%) Web Development
4 19 (20.88%) Analytics
4 19 (20.88%) OO
5 17 (18.68%) Pay per click
6 12 (13.19%) Agile Software Development
6 12 (13.19%) Content Management
7 11 (12.09%) OOP
8 10 (10.99%) Web Design
9 9 (9.89%) MVC
9 9 (9.89%) Online Marketing
10 8 (8.79%) Front End Development
10 8 (8.79%) OO PHP
10 8 (8.79%) Project Management
11 5 (5.49%) Change Management
11 5 (5.49%) CRM
11 5 (5.49%) Customer Engagement
11 5 (5.49%) Mobile Development
11 5 (5.49%) Programme Management
Programming Languages
1 33 (36.26%) PHP
2 27 (29.67%) JavaScript
3 8 (8.79%) Java
3 8 (8.79%) SQL
4 3 (3.30%) C#
5 2 (2.20%) Apple Swift
5 2 (2.20%) Objective-C
6 1 (1.10%) Python
6 1 (1.10%) R
6 1 (1.10%) Scala
Qualifications
1 2 (2.20%) Degree
Quality Assurance & Compliance
1 2 (2.20%) QA
1 2 (2.20%) SLA
System Software
1 5 (5.49%) Virtual Machines
2 2 (2.20%) Active Directory
Vendors
1 18 (19.78%) Google
2 6 (6.59%) Zend
3 5 (5.49%) DoubleClick
3 5 (5.49%) Kenshoo
3 5 (5.49%) Microsoft
3 5 (5.49%) Vyatta
4 4 (4.40%) Adobe
5 3 (3.30%) Facebook
5 3 (3.30%) SAP
5 3 (3.30%) Twitter
6 2 (2.20%) Cisco
6 2 (2.20%) Crimson Hexagon
6 2 (2.20%) hybris
6 2 (2.20%) IBM
7 1 (1.10%) Progress
7 1 (1.10%) Tableau
Halesowen, West Midlands (County)
In touch games
Salary: £20000 - £30000 per annum + benefits (inc flexi hrs)
Posted: 2 days ago
West Midlands
TEKsystems
Posted: 3 days ago
Stoke on Trent
Nigel Frank International
Salary: £25000 - £45000 per annum
Posted: 6 days ago
Stafford, Staffordshire
Oscar
Salary: £30000 - £50000 per annum + Additional Benefits
Posted: 4 days ago
Stafford, Staffordshire
Oscar
Salary: £30000 - £55000 per annum + Additional Benefits!
Posted: 4 days ago
Coventry, West Midlands (County)
TEKsystems
Salary: £25000 - £33000 per annum
Posted: 6 days ago
Birmingham, West Midlands (County)
Pixel Hires
Salary: From £50,000 to £60,000 per annum + benefits!
Posted: 10 days ago
Coventry, West Midlands (County)
Oscar
Salary: £20000 - £28000 per annum
Posted: 3 days ago
Shrewsbury
Recruitment Genius Ltd
Salary: £18000 - £25000 per annum
Posted: 18 days ago
Halesowen
Recruitment Genius Ltd
Salary: £30000 - £35000 per annum
Posted: 23 days ago