Period
to 15 August 2018

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 15 August 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > West Midlands
6 months to
15 Aug 2018
Same period 2017 Same period 2016
Rank 190 259 273
Rank change year-on-year +69 +14 -72
Permanent jobs citing Digital Marketing 110 72 82
As % of all permanent IT jobs advertised in the West Midlands 1.21% 0.72% 0.68%
As % of the Processes & Methodologies category 1.34% 0.79% 0.75%
Number of salaries quoted 108 64 72
West Midlands median annual salary £30,000 £30,000 £35,000
Median salary % change year-on-year - -14.29% -
10th Percentile £18,500 £24,050 £25,800
90th Percentile £57,875 £60,000 £57,500
England median annual salary £45,000 £47,500 £45,000
% change year-on-year -5.26% +5.56% +12.50%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 8,195 9,135 10,861
As % of all permanent IT jobs advertised in the West Midlands 90.30% 91.32% 90.02%
Number of salaries quoted 6,293 7,551 8,527
West Midlands median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - -
10th Percentile £25,750 £26,000 £24,000
90th Percentile £67,500 £62,500 £65,000
England median annual salary £50,000 £50,000 £50,000

Digital Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Digital Marketing in the West Midlands

Digital Marketing
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in the West Midlands.

Salary trend for Digital Marketing in the West Midlands

Digital Marketing
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Digital Marketing in the West Midlands over the 6 months to 15 August 2018.

Salary histogram for Digital Marketing in the West Midlands

Digital Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the West Midlands region over the 6 months to 15 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +40 68 £32,500 -10.34% 12
Wolverhampton - 14 £25,000 - 1
Worcestershire +31 11 £30,000 +9.09%
Staffordshire +3 5 £50,000 +88.68% 2
Warwickshire +32 4 £21,500 - 2
Coventry 0 3 £30,000 +9.09%
Solihull - 3 £31,500 - 1
Herefordshire - 1 £30,000 - 6
Digital Marketing
England

For the 6 months to 15 August 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Digital Marketing.

1 110 (100.00%) Marketing
2 65 (59.09%) Analytics
3 64 (58.18%) Google
4 50 (45.45%) SEO
5 49 (44.55%) Marketing Strategy
6 47 (42.73%) Twitter
7 45 (40.91%) Social Media
8 42 (38.18%) E-Commerce
9 41 (37.27%) Creative Thinking
10 38 (34.55%) Pay per click
11 36 (32.73%) AdWords
12 35 (31.82%) HTML
13 34 (30.91%) Degree
14 33 (30.00%) Email Marketing
15 30 (27.27%) Lead Generation
16 26 (23.64%) Retail
17 23 (20.91%) Google Analytics
17 23 (20.91%) Social Media Marketing
18 21 (19.09%) Agile Software Development
19 20 (18.18%) Facebook
20 19 (17.27%) CMS
21 18 (16.36%) Online Marketing
21 18 (16.36%) Content Writing
22 17 (15.45%) JavaScript
22 17 (15.45%) TDD
23 15 (13.64%) CSS
24 13 (11.82%) WordPress
24 13 (11.82%) Web Development
24 13 (11.82%) DoubleClick
24 13 (11.82%) MailChimp

Digital Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (17.27%) CMS
2 13 (11.82%) WordPress
3 3 (2.73%) Tomcat
4 2 (1.82%) IIS
5 1 (0.91%) Apache
5 1 (0.91%) Drupal
5 1 (0.91%) Sitefinity
Applications
1 4 (3.64%) Photoshop
2 3 (2.73%) Microsoft Excel
2 3 (2.73%) Microsoft Office
2 3 (2.73%) Microsoft PowerPoint
3 2 (1.82%) Adobe Creative Suite
Business Applications
1 3 (2.73%) Magento
2 1 (0.91%) Shopify
Cloud Services
1 36 (32.73%) AdWords
2 23 (20.91%) Google Analytics
3 13 (11.82%) MailChimp
4 1 (0.91%) Adobe Creative Cloud
4 1 (0.91%) Google Cloud Platform
4 1 (0.91%) Google Tag Manager
4 1 (0.91%) SaaS
Communications & Networking
1 1 (0.91%) Internet
Database & Business Intelligence
1 2 (1.82%) MySQL
2 1 (0.91%) BigQuery
2 1 (0.91%) SQL Server
Development Applications
1 6 (5.45%) Subversion
2 4 (3.64%) Dreamweaver
2 4 (3.64%) Git (software)
3 3 (2.73%) Maven
4 2 (1.82%) Visual Studio
5 1 (0.91%) Team Foundation Server
General
1 110 (100.00%) Marketing
2 26 (23.64%) Retail
3 6 (5.45%) Advertising
3 6 (5.45%) Finance
4 5 (4.55%) Brand Awareness
5 4 (3.64%) Manufacturing
6 3 (2.73%) Games
7 2 (1.82%) Electronics
7 2 (1.82%) Publishing
7 2 (1.82%) Telecoms
8 1 (0.91%) Automotive
8 1 (0.91%) French Language
8 1 (0.91%) German Language
8 1 (0.91%) Legal
Job Titles
1 25 (22.73%) Marketing Executive
2 23 (20.91%) Developer
3 22 (20.00%) Digital Executive
4 21 (19.09%) Digital Marketing Executive
5 16 (14.55%) Marketing Manager
6 12 (10.91%) Digital Marketing Manager
7 8 (7.27%) Head of Marketing
7 8 (7.27%) Java Developer
8 7 (6.36%) Front End Developer (Client-Side Developer)
8 7 (6.36%) Lead Developer
8 7 (6.36%) Social Media Executive
9 5 (4.55%) Account Manager
9 5 (4.55%) PHP Developer
9 5 (4.55%) Search Manager
10 4 (3.64%) Lead Java Developer
11 3 (2.73%) Architect
11 3 (2.73%) Project Manager
11 3 (2.73%) SEO Specialist
11 3 (2.73%) Technical Architect
11 3 (2.73%) Technical Specialist
Libraries, Frameworks & Software Standards
1 35 (31.82%) HTML
2 15 (13.64%) CSS
3 11 (10.00%) Spring
4 10 (9.09%) jQuery
5 7 (6.36%) HTML5
5 7 (6.36%) J2SE
5 7 (6.36%) Java SE
5 7 (6.36%) Spring MVC
6 5 (4.55%) .NET
6 5 (4.55%) XML
7 4 (3.64%) JSP
7 4 (3.64%) Struts
7 4 (3.64%) Struts2
8 3 (2.73%) J2EE
8 3 (2.73%) React
8 3 (2.73%) Semantic HTML
9 2 (1.82%) ASP.NET
9 2 (1.82%) CSS3
9 2 (1.82%) Laravel
9 2 (1.82%) Sass
Miscellaneous
1 45 (40.91%) Social Media
2 13 (11.82%) User Experience
3 4 (3.64%) Self-Motivation
4 3 (2.73%) Algorithms
4 3 (2.73%) Blog
5 2 (1.82%) Analytical Skills
5 2 (1.82%) Mobile App
6 1 (0.91%) Computer Science
6 1 (0.91%) EPoS
6 1 (0.91%) Photography
Operating Systems
1 6 (5.45%) Apple iOS
1 6 (5.45%) Linux
Processes & Methodologies
1 65 (59.09%) Analytics
2 50 (45.45%) SEO
3 49 (44.55%) Marketing Strategy
4 42 (38.18%) E-Commerce
5 41 (37.27%) Creative Thinking
6 38 (34.55%) Pay per click
7 33 (30.00%) Email Marketing
8 30 (27.27%) Lead Generation
9 23 (20.91%) Social Media Marketing
10 21 (19.09%) Agile Software Development
11 18 (16.36%) Content Writing
11 18 (16.36%) Online Marketing
12 17 (15.45%) TDD
13 13 (11.82%) Web Development
14 10 (9.09%) Web Design
15 9 (8.18%) Content Management
15 9 (8.18%) Mentoring
15 9 (8.18%) MVC
16 8 (7.27%) Link Building
16 8 (7.27%) Marketing Management
Programming Languages
1 17 (15.45%) JavaScript
2 11 (10.00%) Java
3 8 (7.27%) PHP
4 5 (4.55%) C#
5 3 (2.73%) ES6
6 2 (1.82%) C
6 2 (1.82%) Clojure
6 2 (1.82%) Elixir
6 2 (1.82%) Erlang
6 2 (1.82%) Lisp
7 1 (0.91%) R
7 1 (0.91%) SQL
Qualifications
1 34 (30.91%) Degree
System Software
1 2 (1.82%) Firmware
Systems Management
1 1 (0.91%) Systems Management Server (SMS)
Vendors
1 64 (58.18%) Google
2 47 (42.73%) Twitter
3 20 (18.18%) Facebook
4 13 (11.82%) DoubleClick
5 6 (5.45%) Hootsuite
5 6 (5.45%) HubSpot
6 4 (3.64%) SAP
6 4 (3.64%) Screaming Frog
7 3 (2.73%) Adobe
7 3 (2.73%) Salesforce.com
8 2 (1.82%) EMC
9 1 (0.91%) Capita
9 1 (0.91%) Criteo
9 1 (0.91%) IFS
9 1 (0.91%) Microsoft