Period
to 24 February 2018

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 24 February 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > West Midlands
6 months to
24 Feb 2018
Same period 2017 Same period 2016
Rank 212 223 227
Rank change year-on-year +11 +4 +43
Permanent jobs citing Digital Marketing 100 98 97
As % of all permanent IT jobs advertised in the West Midlands 1.02% 0.95% 0.87%
As % of the Processes & Methodologies category 1.15% 1.05% 0.99%
Number of salaries quoted 94 90 153
West Midlands median annual salary £30,000 £30,500 £32,500
Median salary % change year-on-year -1.64% -6.15% -7.14%
10th Percentile £21,000 £24,500 £25,200
90th Percentile £59,250 £58,250 £48,750
England median annual salary £42,500 £42,500 £43,000
% change year-on-year - -1.16% +7.50%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 8,671 9,300 9,767
As % of all permanent IT jobs advertised in the West Midlands 88.28% 90.09% 87.95%
Number of salaries quoted 6,779 7,320 8,118
West Midlands median annual salary £42,250 £41,000 £42,500
Median salary % change year-on-year +3.05% -3.53% +6.25%
10th Percentile £25,000 £25,500 £25,250
90th Percentile £67,500 £62,500 £65,000
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Digital Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Digital Marketing in the West Midlands

Digital Marketing
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in the West Midlands.

Salary trend for Digital Marketing in the West Midlands

Digital Marketing
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Digital Marketing in the West Midlands over the 6 months to 24 February 2018.

Salary histogram for Digital Marketing in the West Midlands

Digital Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the West Midlands region over the 6 months to 24 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +12 30 £40,000 +14.29% 9
Halesowen - 19 £26,000 - 2
Staffordshire -11 17 £27,500 -25.68% 2
Warwickshire +12 8 £25,250 +29.49% 2
Worcestershire +17 5 £27,500 -51.11% 1
Solihull -3 5 £35,000 +27.27%
Herefordshire +10 2 £26,000 -13.33%
Coventry -14 2 £24,750 -14.66% 1
Digital Marketing
England

For the 6 months to 24 February 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Digital Marketing.

1 100 (100.00%) Marketing
2 41 (41.00%) SEO
3 39 (39.00%) HTML
4 36 (36.00%) Google
4 36 (36.00%) Pay per click
5 35 (35.00%) Retail
6 32 (32.00%) E-Commerce
7 30 (30.00%) Analytics
8 28 (28.00%) JavaScript
9 27 (27.00%) Social Media
10 26 (26.00%) Marketing Strategy
10 26 (26.00%) CSS
11 25 (25.00%) Analytical Skills
11 25 (25.00%) AdWords
12 24 (24.00%) User Experience
13 23 (23.00%) A/B Testing
14 21 (21.00%) CRM
15 20 (20.00%) Games
16 19 (19.00%) Degree
16 19 (19.00%) Business Intelligence
17 18 (18.00%) Advertising
17 18 (18.00%) Google Analytics
18 16 (16.00%) jQuery
18 16 (16.00%) B2C
19 14 (14.00%) SMS
19 14 (14.00%) Direct Marketing
19 14 (14.00%) Git (software)
19 14 (14.00%) Performance Monitoring
20 13 (13.00%) Magento
20 13 (13.00%) BBC

Digital Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (12.00%) CMS
2 8 (8.00%) WordPress
3 5 (5.00%) IIS
4 4 (4.00%) Drupal
5 2 (2.00%) Sitefinity
6 1 (1.00%) Apache
6 1 (1.00%) Elasticsearch
6 1 (1.00%) Sitecore CMS
Applications
1 9 (9.00%) Adobe Illustrator
1 9 (9.00%) Photoshop
2 7 (7.00%) Adobe Creative Suite
3 4 (4.00%) Microsoft Office
4 3 (3.00%) Adobe After Effects
4 3 (3.00%) Adobe Premiere
4 3 (3.00%) Microsoft Excel
Business Applications
1 13 (13.00%) Magento
2 3 (3.00%) Salesforce.com CRM
Cloud Services
1 25 (25.00%) AdWords
2 18 (18.00%) Google Analytics
3 4 (4.00%) Google Tag Manager
4 2 (2.00%) Adobe Creative Cloud
5 1 (1.00%) Amazon AWS
5 1 (1.00%) Fastly
5 1 (1.00%) Google Cloud Platform
5 1 (1.00%) MailChimp
Communications & Networking
1 14 (14.00%) SMS
2 4 (4.00%) Internet
3 3 (3.00%) SSH
Database & Business Intelligence
1 8 (8.00%) MySQL
2 5 (5.00%) SQL Server
3 1 (1.00%) BigQuery
Development Applications
1 14 (14.00%) Git (software)
2 3 (3.00%) Visual Website Optimizer
3 2 (2.00%) Grunt
3 2 (2.00%) Subversion
3 2 (2.00%) Team Foundation Server
3 2 (2.00%) Visual Studio
4 1 (1.00%) gulp
General
1 100 (100.00%) Marketing
2 35 (35.00%) Retail
3 20 (20.00%) Games
4 18 (18.00%) Advertising
5 13 (13.00%) Automotive
6 12 (12.00%) Mandarin Language
7 11 (11.00%) Finance
8 7 (7.00%) Electronics
9 4 (4.00%) Manufacturing
10 3 (3.00%) Banking
10 3 (3.00%) Telecoms
11 1 (1.00%) Brand Awareness
Job Titles
1 23 (23.00%) Developer
2 14 (14.00%) Marketing Manager
3 12 (12.00%) SEO Manager
4 11 (11.00%) CRM Executive
4 11 (11.00%) Digital Marketing Manager
5 10 (10.00%) Front End Developer (Client-Side Developer)
5 10 (10.00%) HTML CSS Developer
5 10 (10.00%) HTML Developer
5 10 (10.00%) Marketing Executive
6 8 (8.00%) Digital Marketing Specialist
6 8 (8.00%) Marketing Specialist
6 8 (8.00%) PHP Developer
7 7 (7.00%) Account Manager
7 7 (7.00%) Analyst
7 7 (7.00%) Digital Account Manager
7 7 (7.00%) JavaScript Developer
7 7 (7.00%) PPC Manager
7 7 (7.00%) Senior Developer
7 7 (7.00%) SEO Specialist
8 6 (6.00%) Web Developer
Libraries, Frameworks & Software Standards
1 39 (39.00%) HTML
2 26 (26.00%) CSS
3 16 (16.00%) jQuery
4 12 (12.00%) Ajax
5 10 (10.00%) HTML5
5 10 (10.00%) Sass
6 9 (9.00%) CSS3
6 9 (9.00%) LESS
7 8 (8.00%) .NET
8 7 (7.00%) AngularJS
9 6 (6.00%) React
10 5 (5.00%) ASP.NET
10 5 (5.00%) XML
11 4 (4.00%) Twitter Bootstrap
12 3 (3.00%) JSON
12 3 (3.00%) LAMP
12 3 (3.00%) Vue (Vue.js)
13 2 (2.00%) .NET Framework
13 2 (2.00%) Semantic HTML
13 2 (2.00%) XHTML
Miscellaneous
1 27 (27.00%) Social Media
2 25 (25.00%) Analytical Skills
3 24 (24.00%) User Experience
4 13 (13.00%) BBC
5 9 (9.00%) Blog
6 7 (7.00%) Mobile App
7 4 (4.00%) Graphic Design
7 4 (4.00%) Tandem
8 2 (2.00%) Augmented Reality
8 2 (2.00%) N-Tier
9 1 (1.00%) Algorithms
9 1 (1.00%) Driving Licence
9 1 (1.00%) Online Games
Operating Systems
1 5 (5.00%) Linux
2 1 (1.00%) Unix
Processes & Methodologies
1 41 (41.00%) SEO
2 36 (36.00%) Pay per click
3 32 (32.00%) E-Commerce
4 30 (30.00%) Analytics
5 26 (26.00%) Marketing Strategy
6 23 (23.00%) A/B Testing
7 21 (21.00%) CRM
8 19 (19.00%) Business Intelligence
9 16 (16.00%) B2C
10 14 (14.00%) Direct Marketing
10 14 (14.00%) Performance Monitoring
11 12 (12.00%) Email Marketing
12 11 (11.00%) Web Development
13 10 (10.00%) Front End Development
14 8 (8.00%) Content Marketing
14 8 (8.00%) Project Management
14 8 (8.00%) Web Design
15 6 (6.00%) Agile Software Development
15 6 (6.00%) Content Marketing Strategy
15 6 (6.00%) Lead Generation
Programming Languages
1 28 (28.00%) JavaScript
2 12 (12.00%) C
2 12 (12.00%) PHP
3 6 (6.00%) C#
4 3 (3.00%) Java
4 3 (3.00%) SQL
4 3 (3.00%) VB
5 2 (2.00%) T-SQL
6 1 (1.00%) Bash Shell
6 1 (1.00%) C++
6 1 (1.00%) ES6
6 1 (1.00%) Go
6 1 (1.00%) Python
Qualifications
1 19 (19.00%) Degree
2 3 (3.00%) Numerate Degree
Quality Assurance & Compliance
1 4 (4.00%) QA
2 1 (1.00%) GCP
System Software
1 2 (2.00%) Active Directory
2 1 (1.00%) Docker
Systems Management
1 1 (1.00%) Ansible
1 1 (1.00%) Kubernetes
1 1 (1.00%) Opscode Chef
1 1 (1.00%) Puppet
Vendors
1 36 (36.00%) Google
2 11 (11.00%) Twitter
3 10 (10.00%) Adobe
4 7 (7.00%) Facebook
5 3 (3.00%) DoubleClick
5 3 (3.00%) Hotjar
5 3 (3.00%) Salesforce.com
6 2 (2.00%) Microsoft
7 1 (1.00%) Apple
7 1 (1.00%) Demandware
7 1 (1.00%) Hootsuite
7 1 (1.00%) HubSpot
7 1 (1.00%) hybris
7 1 (1.00%) IFS
7 1 (1.00%) SAP
7 1 (1.00%) Sitecore
7 1 (1.00%) Zend