The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 3 months to 23 June 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
England / West Midlands
3 months to
23 Jun 2017
Same period 2016 Same period 2015
Rank 194 210 173
Rank change year-on-year +16 -37  
Permanent jobs citing Digital Marketing 35 33 58
As % of all permanent IT jobs advertised in the West Midlands 0.68% 0.53% 1.01%
As % of the Processes & Methodologies category 0.77% 0.60% 1.16%
Number of salaries quoted 30 26 51
Median salary £30,000 £37,250 £35,000
Median salary % change year-on-year -19.46% +6.42%  
90% offered a salary of more than £27,500 £23,250 £24,000
10% offered a salary of more than £60,500 £55,000 £64,500
UK excluding London median salary £42,500 £40,000 £40,000
% change year-on-year +6.25% -  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process and methodology skills.

Process & Methodology Skills
West Midlands
Permanent job vacancies with a requirement for process and methodology skills 4568 5517 4995
As % of all permanent IT job vacancies advertised in the West Midlands 88.30% 88.65% 87.29%
Number of salaries quoted 3790 4286 4129
Median salary £42,500 £42,500 £42,500
90% offered a salary of more than £29,000 £26,500 £27,500
10% offered a salary of more than £60,000 £62,500 £65,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Digital Marketing
Job Vacancy Trend in the West Midlands

The job posting trend of jobs advertised in the West Midlands citing Digital Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in the West Midlands

Digital Marketing
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in the West Midlands.

Salary trend for Digital Marketing in the West Midlands

Digital Marketing
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Digital Marketing in the West Midlands over the 3 months to 23 June 2017.

Salary histogram for Digital Marketing in the West Midlands

Digital Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the West Midlands region over the 3 months to 23 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +22 17 £30,000 -27.27% 1
Coventry -10 6 £28,250 -46.69%
Shropshire - 4 £28,750 - 1
Worcestershire -2 3 £27,500 -35.29% 1
Halesowen - 3 - - 2
Staffordshire - 1 £27,500 - 3
Digital Marketing
England

For the 6 months to 23 June 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Digital Marketing.

1 71 (100.00%) Marketing
2 31 (43.66%) HTML
3 30 (42.25%) JavaScript
4 29 (40.85%) CSS
5 26 (36.62%) PHP
5 26 (36.62%) Web Development
6 19 (26.76%) E-Commerce
7 18 (25.35%) MVC
8 16 (22.54%) CMS
8 16 (22.54%) Analytics
9 15 (21.13%) AngularJS
10 14 (19.72%) User Experience
11 13 (18.31%) AdWords
11 13 (18.31%) Laravel
11 13 (18.31%) jQuery
11 13 (18.31%) Google
11 13 (18.31%) SQL
12 12 (16.90%) SEO
12 12 (16.90%) HTML5
13 11 (15.49%) Linux
13 11 (15.49%) Symfony
13 11 (15.49%) Zend
14 10 (14.08%) MySQL
14 10 (14.08%) SQL Server
14 10 (14.08%) DNS
14 10 (14.08%) CSS3
14 10 (14.08%) Mobile Development
15 9 (12.68%) Google Analytics
15 9 (12.68%) Finance
15 9 (12.68%) Retail

Digital Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (22.54%) CMS
2 5 (7.04%) Drupal
3 4 (5.63%) Joomla!
3 4 (5.63%) WordPress
4 3 (4.23%) Umbraco
5 2 (2.82%) Apache
5 2 (2.82%) IIS
5 2 (2.82%) MS Exchange
5 2 (2.82%) nginx
6 1 (1.41%) Kentico
6 1 (1.41%) SAS
Applications
1 4 (5.63%) Microsoft Office
2 1 (1.41%) Microsoft Excel
2 1 (1.41%) Photoshop
2 1 (1.41%) SPSS
Business Applications
1 4 (5.63%) Magento
2 1 (1.41%) OpenCart
2 1 (1.41%) Payment Gateway
2 1 (1.41%) Shopify
2 1 (1.41%) WebTrends
Cloud Services
1 13 (18.31%) AdWords
2 9 (12.68%) Google Analytics
3 2 (2.82%) Amazon AWS
3 2 (2.82%) AWS CloudFormation
3 2 (2.82%) Office 365
Communications & Networking
1 10 (14.08%) DNS
2 3 (4.23%) Internet
3 2 (2.82%) Firewall
3 2 (2.82%) LAN
3 2 (2.82%) WAN
4 1 (1.41%) SMS
Database & Business Intelligence
1 10 (14.08%) MySQL
1 10 (14.08%) SQL Server
2 3 (4.23%) MongoDB
3 2 (2.82%) NoSQL
4 1 (1.41%) Big Data
4 1 (1.41%) Data Mining
4 1 (1.41%) Hadoop
4 1 (1.41%) QlikView
4 1 (1.41%) Relational Database
Development Applications
1 6 (8.45%) Git (software)
2 2 (2.82%) Atlassian Bamboo
2 2 (2.82%) Jenkins
2 2 (2.82%) SonarQube
2 2 (2.82%) Team Foundation Server
3 1 (1.41%) Subversion
3 1 (1.41%) Visual Studio
General
1 71 (100.00%) Marketing
2 9 (12.68%) Finance
2 9 (12.68%) Retail
3 6 (8.45%) Advertising
4 3 (4.23%) Banking
4 3 (4.23%) Games
4 3 (4.23%) Mandarin Language
5 2 (2.82%) Law
5 2 (2.82%) Telecoms
6 1 (1.41%) Automotive
Job Titles
1 31 (43.66%) Developer
2 16 (22.54%) PHP Developer
3 14 (19.72%) Digital Developer
4 12 (16.90%) Web Developer
5 11 (15.49%) JavaScript Developer
6 10 (14.08%) PHP Web Developer
7 9 (12.68%) HTML Developer
8 7 (9.86%) HTML CSS Developer
8 7 (9.86%) LAMP Developer
8 7 (9.86%) PHP LAMP Developer
9 6 (8.45%) Analyst
10 5 (7.04%) Digital Analyst
11 4 (5.63%) .NET Developer
11 4 (5.63%) Digital Marketing Developer
11 4 (5.63%) Front End Developer (Client-Side Developer)
11 4 (5.63%) Marketing Executive
12 3 (4.23%) Digital Business Analyst
12 3 (4.23%) IT Administrator
12 3 (4.23%) PPC Specialist
12 3 (4.23%) Systems Administrator
Libraries, Frameworks & Software Standards
1 31 (43.66%) HTML
2 29 (40.85%) CSS
3 15 (21.13%) AngularJS
4 13 (18.31%) jQuery
4 13 (18.31%) Laravel
5 12 (16.90%) HTML5
6 11 (15.49%) Symfony
7 10 (14.08%) CSS3
8 9 (12.68%) LAMP
9 8 (11.27%) .NET
10 7 (9.86%) PhoneGap
11 5 (7.04%) RESTful
11 5 (7.04%) Sass
11 5 (7.04%) SOAP
12 4 (5.63%) Twitter Bootstrap
13 3 (4.23%) ASP.NET
14 2 (2.82%) LEMP Stack
14 2 (2.82%) LINQ
14 2 (2.82%) React
14 2 (2.82%) XML
Miscellaneous
1 14 (19.72%) User Experience
2 7 (9.86%) Social Media
3 6 (8.45%) Analytical Skills
4 3 (4.23%) BBC
5 2 (2.82%) Computer Science
5 2 (2.82%) Linux Command Line
6 1 (1.41%) Digital Media
6 1 (1.41%) Graphic Design
6 1 (1.41%) Management Information System
6 1 (1.41%) Mobile App
Operating Systems
1 11 (15.49%) Linux
2 6 (8.45%) Windows
3 2 (2.82%) VyOS
3 2 (2.82%) Windows Server
Processes & Methodologies
1 26 (36.62%) Web Development
2 19 (26.76%) E-Commerce
3 18 (25.35%) MVC
4 16 (22.54%) Analytics
5 12 (16.90%) SEO
6 10 (14.08%) Mobile Development
7 9 (12.68%) Pay per click
8 8 (11.27%) Content Management
9 7 (9.86%) Agile Software Development
9 7 (9.86%) Front End Development
9 7 (9.86%) OO
10 6 (8.45%) Change Management
11 5 (7.04%) OO PHP
11 5 (7.04%) Project Management
12 4 (5.63%) CRM
12 4 (5.63%) Online Marketing
12 4 (5.63%) Software Engineering
13 3 (4.23%) Business Intelligence
13 3 (4.23%) TDD
13 3 (4.23%) Web Analytics
Programming Languages
1 30 (42.25%) JavaScript
2 26 (36.62%) PHP
3 13 (18.31%) SQL
4 5 (7.04%) C#
5 3 (4.23%) Python
6 2 (2.82%) Go
6 2 (2.82%) Java
6 2 (2.82%) Ruby
7 1 (1.41%) R
7 1 (1.41%) Scala
7 1 (1.41%) VB
Qualifications
1 8 (11.27%) Degree
Quality Assurance & Compliance
1 3 (4.23%) SLA
2 2 (2.82%) QA
System Software
1 6 (8.45%) Virtual Machines
2 2 (2.82%) Active Directory
2 2 (2.82%) Docker
2 2 (2.82%) etcd
2 2 (2.82%) flannel
Systems Management
1 2 (2.82%) Ansible
1 2 (2.82%) Consul
1 2 (2.82%) Kubernetes
1 2 (2.82%) Opscode Chef
1 2 (2.82%) Puppet
1 2 (2.82%) Salt
1 2 (2.82%) Sysdig
1 2 (2.82%) Terraform
Vendors
1 13 (18.31%) Google
2 11 (15.49%) Zend
3 6 (8.45%) Microsoft
3 6 (8.45%) Vyatta
4 4 (5.63%) Facebook
5 3 (4.23%) Telerik
6 2 (2.82%) Cisco
6 2 (2.82%) Crimson Hexagon
6 2 (2.82%) DoubleClick
6 2 (2.82%) hybris
6 2 (2.82%) IBM
6 2 (2.82%) Kenshoo
6 2 (2.82%) Twitter
7 1 (1.41%) Adobe
7 1 (1.41%) Progress
7 1 (1.41%) Tableau
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