Period
to 11 December 2018

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 11 December 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > West Midlands
6 months to
11 Dec 2018
Same period 2017 Same period 2016
Rank 196 204 231
Rank change year-on-year +8 +27 -35
Permanent jobs citing Digital Marketing 100 113 98
As % of all permanent IT jobs advertised in the West Midlands 1.22% 1.12% 0.88%
As % of the Processes & Methodologies category 1.34% 1.23% 0.97%
Number of salaries quoted 93 110 92
West Midlands median annual salary £42,500 £30,000 £30,000
Median salary % change year-on-year +41.67% - -7.69%
10th Percentile £22,500 £21,000 £24,500
90th Percentile £75,000 £60,000 £64,625
England median annual salary £47,500 £47,500 £42,500
% change year-on-year - +11.76% -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 7,460 9,196 10,139
As % of all permanent IT jobs advertised in the West Midlands 91.01% 91.32% 91.36%
Number of salaries quoted 5,650 7,431 7,949
West Midlands median annual salary £45,000 £40,000 £41,333
Median salary % change year-on-year +12.50% -3.23% +3.33%
10th Percentile £26,250 £25,000 £25,000
90th Percentile £70,000 £65,000 £63,750
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Digital Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Digital Marketing in the West Midlands

Digital Marketing
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in the West Midlands.

Salary trend for Digital Marketing in the West Midlands

Digital Marketing
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Digital Marketing in the West Midlands over the 6 months to 11 December 2018.

Salary histogram for Digital Marketing in the West Midlands

Digital Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the West Midlands region over the 6 months to 11 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +33 62 £42,500 -5.56% 10
Staffordshire +16 9 £52,500 +90.91% 1
Warwickshire +34 5 £28,000 +24.44% 3
Worcestershire -1 5 £30,000 +36.36% 2
Wolverhampton - 4 £25,000 -
Coventry +12 3 £30,000 +16.50%
Solihull +9 2 £37,000 +48.00%
Sutton Coldfield - 1 - - 1
Shropshire - 1 - -
Digital Marketing
England

For the 6 months to 11 December 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Digital Marketing.

1 100 (100.00%) Marketing
2 49 (49.00%) Agile Software Development
3 45 (45.00%) HTML
4 40 (40.00%) TDD
5 38 (38.00%) JavaScript
6 35 (35.00%) CSS
7 29 (29.00%) Analytics
8 28 (28.00%) E-Commerce
8 28 (28.00%) Google
9 27 (27.00%) Java
10 26 (26.00%) Spring
11 24 (24.00%) Mentoring
11 24 (24.00%) Social Media
12 22 (22.00%) jQuery
12 22 (22.00%) SEO
13 21 (21.00%) MVC
13 21 (21.00%) .NET
13 21 (21.00%) CMS
13 21 (21.00%) Marketing Strategy
14 19 (19.00%) Web Development
15 18 (18.00%) Retail
16 17 (17.00%) Degree
16 17 (17.00%) Spring MVC
16 17 (17.00%) C#
16 17 (17.00%) HTML5
16 17 (17.00%) Creative Thinking
17 16 (16.00%) AdWords
17 16 (16.00%) Git (software)
17 16 (16.00%) SDLC
17 16 (16.00%) Pay per click

Digital Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 21 (21.00%) CMS
2 9 (9.00%) Tomcat
2 9 (9.00%) WordPress
3 2 (2.00%) IIS
4 1 (1.00%) Sitefinity
4 1 (1.00%) WebSphere
Applications
1 2 (2.00%) Adobe Creative Suite
1 2 (2.00%) Photoshop
2 1 (1.00%) Microsoft Excel
2 1 (1.00%) Microsoft Office
2 1 (1.00%) Microsoft PowerPoint
Business Applications
1 1 (1.00%) Magento
Cloud Services
1 16 (16.00%) AdWords
2 14 (14.00%) Google Analytics
3 2 (2.00%) Google Tag Manager
3 2 (2.00%) MailChimp
4 1 (1.00%) Google Cloud Platform
Communications & Networking
1 1 (1.00%) Firewall
1 1 (1.00%) Internet
1 1 (1.00%) Intrusion Detection
Database & Business Intelligence
1 5 (5.00%) SQL Server
2 4 (4.00%) MySQL
3 3 (3.00%) SQL Server 2008
4 1 (1.00%) BigQuery
Development Applications
1 16 (16.00%) Git (software)
2 14 (14.00%) Subversion
3 9 (9.00%) Maven
4 7 (7.00%) Visual Studio
5 6 (6.00%) Team Foundation Server
6 1 (1.00%) Dreamweaver
General
1 100 (100.00%) Marketing
2 18 (18.00%) Retail
3 2 (2.00%) Advertising
3 2 (2.00%) Brand Awareness
3 2 (2.00%) Finance
3 2 (2.00%) Games
4 1 (1.00%) Electronics
4 1 (1.00%) French Language
4 1 (1.00%) German Language
4 1 (1.00%) Manufacturing
4 1 (1.00%) Telecoms
Job Titles
1 46 (46.00%) Developer
2 17 (17.00%) Lead Developer
3 14 (14.00%) Java Developer
4 11 (11.00%) Architect
4 11 (11.00%) Front End Developer (Client-Side Developer)
5 10 (10.00%) Marketing Executive
5 10 (10.00%) Technical Architect
6 8 (8.00%) Digital Executive
6 8 (8.00%) Lead Java Developer
6 8 (8.00%) Marketing Manager
6 8 (8.00%) React Developer
7 7 (7.00%) Digital Marketing Executive
7 7 (7.00%) Digital Marketing Manager
8 4 (4.00%) Development Manager
8 4 (4.00%) Development Project Manager
8 4 (4.00%) Digital Development Manager
8 4 (4.00%) Digital Project Manager
8 4 (4.00%) Project Manager
8 4 (4.00%) Social Media Executive
8 4 (4.00%) Web Developer
Libraries, Frameworks & Software Standards
1 45 (45.00%) HTML
2 35 (35.00%) CSS
3 26 (26.00%) Spring
4 22 (22.00%) jQuery
5 21 (21.00%) .NET
6 17 (17.00%) HTML5
6 17 (17.00%) Spring MVC
7 14 (14.00%) React
7 14 (14.00%) XML
8 12 (12.00%) J2SE
8 12 (12.00%) Java SE
9 9 (9.00%) J2EE
9 9 (9.00%) Semantic HTML
10 6 (6.00%) ASP.NET
10 6 (6.00%) JSP
11 4 (4.00%) REST
11 4 (4.00%) Struts
11 4 (4.00%) Struts2
12 3 (3.00%) Drools
13 2 (2.00%) ASP.NET MVC
Miscellaneous
1 24 (24.00%) Social Media
2 11 (11.00%) User Experience
3 4 (4.00%) Augmented Reality
3 4 (4.00%) N-Tier
4 3 (3.00%) Self-Motivation
5 2 (2.00%) Analytical Skills
5 2 (2.00%) EPoS
5 2 (2.00%) Greenfield Project
5 2 (2.00%) Mobile App
6 1 (1.00%) Algorithms
6 1 (1.00%) Management Information System
6 1 (1.00%) Photography
Operating Systems
1 11 (11.00%) Apple iOS
2 7 (7.00%) Linux
3 1 (1.00%) Unix
Processes & Methodologies
1 49 (49.00%) Agile Software Development
2 40 (40.00%) TDD
3 29 (29.00%) Analytics
4 28 (28.00%) E-Commerce
5 24 (24.00%) Mentoring
6 22 (22.00%) SEO
7 21 (21.00%) Marketing Strategy
7 21 (21.00%) MVC
8 19 (19.00%) Web Development
9 17 (17.00%) Creative Thinking
10 16 (16.00%) Content Management
10 16 (16.00%) Pay per click
10 16 (16.00%) SDLC
11 15 (15.00%) BDD
11 15 (15.00%) Scrum
12 14 (14.00%) Email Marketing
13 12 (12.00%) Responsive Web Design
14 11 (11.00%) Front End Development
14 11 (11.00%) Mobile Development
14 11 (11.00%) Social Media Marketing
Programming Languages
1 38 (38.00%) JavaScript
2 27 (27.00%) Java
3 17 (17.00%) C#
4 8 (8.00%) PHP
5 7 (7.00%) SQL
6 5 (5.00%) T-SQL
7 1 (1.00%) Clojure
7 1 (1.00%) Elixir
7 1 (1.00%) Erlang
7 1 (1.00%) ES6
7 1 (1.00%) Lisp
7 1 (1.00%) PHP 7
7 1 (1.00%) R
Qualifications
1 17 (17.00%) Degree
Quality Assurance & Compliance
1 1 (1.00%) PCI DSS
Systems Management
1 1 (1.00%) Systems Management Server (SMS)
Vendors
1 28 (28.00%) Google
2 12 (12.00%) Twitter
3 4 (4.00%) Facebook
3 4 (4.00%) HubSpot
3 4 (4.00%) Microsoft
4 3 (3.00%) Adobe
4 3 (3.00%) DoubleClick
4 3 (3.00%) Hootsuite
5 2 (2.00%) hybris
5 2 (2.00%) Salesforce.com
5 2 (2.00%) Screaming Frog
6 1 (1.00%) Demandware
6 1 (1.00%) SAP