Period
to 16 October 2018

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 16 October 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > West Midlands
6 months to
16 Oct 2018
Same period 2017 Same period 2016
Rank 182 230 264
Rank change year-on-year +48 +34 -54
Permanent jobs citing Digital Marketing 119 96 84
As % of all permanent IT jobs advertised in the West Midlands 1.38% 0.97% 0.72%
As % of the Processes & Methodologies category 1.53% 1.06% 0.79%
Number of salaries quoted 114 89 65
West Midlands median annual salary £32,500 £30,000 £30,000
Median salary % change year-on-year +8.33% - -14.29%
10th Percentile £18,500 £23,600 £25,200
90th Percentile £58,750 £60,000 £58,250
England median annual salary £45,000 £47,500 £45,000
% change year-on-year -5.26% +5.56% +9.76%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 7,792 9,063 10,601
As % of all permanent IT jobs advertised in the West Midlands 90.44% 91.46% 90.50%
Number of salaries quoted 5,967 7,428 8,293
West Midlands median annual salary £44,500 £40,000 £40,000
Median salary % change year-on-year +11.25% - -
10th Percentile £25,750 £25,500 £24,750
90th Percentile £67,500 £63,750 £65,000
England median annual salary £52,000 £50,000 £50,000
% change year-on-year +4.00% - +5.26%

Digital Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Digital Marketing in the West Midlands

Digital Marketing
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in the West Midlands.

Salary trend for Digital Marketing in the West Midlands

Digital Marketing
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Digital Marketing in the West Midlands over the 6 months to 16 October 2018.

Salary histogram for Digital Marketing in the West Midlands

Digital Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the West Midlands region over the 6 months to 16 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +38 77 £32,500 -16.13% 11
Wolverhampton - 8 £25,000 -
Worcestershire +18 7 £20,000 -33.33%
Warwickshire +38 6 £24,750 -1.00% 1
Staffordshire +5 5 £42,500 +54.55% 5
Coventry +7 4 £32,500 +13.04% 1
Solihull 0 2 £37,000 +48.00%
Shropshire +12 1 - -
Sutton Coldfield - 1 - -
Digital Marketing
England

For the 6 months to 16 October 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Digital Marketing.

1 119 (100.00%) Marketing
2 51 (42.86%) Google
3 50 (42.02%) HTML
3 50 (42.02%) Analytics
4 42 (35.29%) E-Commerce
4 42 (35.29%) SEO
5 40 (33.61%) Agile Software Development
5 40 (33.61%) Social Media
6 36 (30.25%) Marketing Strategy
7 35 (29.41%) Twitter
7 35 (29.41%) JavaScript
8 34 (28.57%) TDD
9 33 (27.73%) CSS
10 32 (26.89%) Degree
10 32 (26.89%) Creative Thinking
11 27 (22.69%) AdWords
11 27 (22.69%) Pay per click
11 27 (22.69%) Retail
12 25 (21.01%) CMS
13 24 (20.17%) Email Marketing
14 23 (19.33%) Java
15 21 (17.65%) jQuery
15 21 (17.65%) Lead Generation
16 20 (16.81%) Social Media Marketing
17 19 (15.97%) Mentoring
17 19 (15.97%) Google Analytics
17 19 (15.97%) Spring
18 18 (15.13%) HTML5
19 16 (13.45%) WordPress
19 16 (13.45%) Web Development

Digital Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (21.01%) CMS
2 16 (13.45%) WordPress
3 7 (5.88%) Tomcat
4 2 (1.68%) IIS
5 1 (0.84%) Sitefinity
Applications
1 5 (4.20%) Photoshop
2 3 (2.52%) Adobe Creative Suite
3 1 (0.84%) Microsoft Excel
3 1 (0.84%) Microsoft Office
3 1 (0.84%) Microsoft PowerPoint
Business Applications
1 3 (2.52%) Magento
2 1 (0.84%) Shopify
Cloud Services
1 27 (22.69%) AdWords
2 19 (15.97%) Google Analytics
3 6 (5.04%) MailChimp
4 2 (1.68%) Google Tag Manager
5 1 (0.84%) Adobe Creative Cloud
5 1 (0.84%) Google Cloud Platform
Communications & Networking
1 1 (0.84%) Firewall
1 1 (0.84%) Internet
1 1 (0.84%) Intrusion Detection
Database & Business Intelligence
1 6 (5.04%) MySQL
2 2 (1.68%) SQL Server
3 1 (0.84%) BigQuery
Development Applications
1 9 (7.56%) Git (software)
2 8 (6.72%) Subversion
3 7 (5.88%) Maven
4 4 (3.36%) Dreamweaver
5 2 (1.68%) Visual Studio
6 1 (0.84%) Team Foundation Server
General
1 119 (100.00%) Marketing
2 27 (22.69%) Retail
3 4 (3.36%) Advertising
4 3 (2.52%) Brand Awareness
4 3 (2.52%) Finance
5 2 (1.68%) Electronics
5 2 (1.68%) Manufacturing
5 2 (1.68%) Telecoms
6 1 (0.84%) Automotive
6 1 (0.84%) French Language
6 1 (0.84%) Games
6 1 (0.84%) German Language
Job Titles
1 39 (32.77%) Developer
2 15 (12.61%) Marketing Executive
3 14 (11.76%) Marketing Manager
4 13 (10.92%) Digital Executive
4 13 (10.92%) Lead Developer
5 12 (10.08%) Digital Marketing Executive
5 12 (10.08%) Digital Marketing Manager
5 12 (10.08%) Front End Developer (Client-Side Developer)
5 12 (10.08%) Java Developer
6 9 (7.56%) Architect
7 8 (6.72%) Technical Architect
8 7 (5.88%) Project Manager
8 7 (5.88%) Social Media Executive
9 6 (5.04%) Digital Project Manager
9 6 (5.04%) Lead Java Developer
9 6 (5.04%) React Developer
10 5 (4.20%) Account Manager
10 5 (4.20%) Head of Marketing
10 5 (4.20%) Search Manager
11 4 (3.36%) Digital Development Manager
Libraries, Frameworks & Software Standards
1 50 (42.02%) HTML
2 33 (27.73%) CSS
3 21 (17.65%) jQuery
4 19 (15.97%) Spring
5 18 (15.13%) HTML5
6 14 (11.76%) .NET
7 13 (10.92%) Spring MVC
8 12 (10.08%) React
9 9 (7.56%) J2SE
9 9 (7.56%) Java SE
9 9 (7.56%) XML
10 8 (6.72%) Semantic HTML
11 7 (5.88%) J2EE
12 6 (5.04%) JSP
13 4 (3.36%) REST
13 4 (3.36%) Struts
13 4 (3.36%) Struts2
14 3 (2.52%) ASP.NET
15 2 (1.68%) CSS3
15 2 (1.68%) Laravel
Miscellaneous
1 40 (33.61%) Social Media
2 14 (11.76%) User Experience
3 4 (3.36%) Augmented Reality
3 4 (3.36%) N-Tier
4 3 (2.52%) Self-Motivation
5 2 (1.68%) Algorithms
5 2 (1.68%) Analytical Skills
6 1 (0.84%) Blog
6 1 (0.84%) Computer Science
6 1 (0.84%) Management Information System
6 1 (0.84%) Mobile App
6 1 (0.84%) Photography
Operating Systems
1 10 (8.40%) Apple iOS
2 8 (6.72%) Linux
3 1 (0.84%) Unix
Processes & Methodologies
1 50 (42.02%) Analytics
2 42 (35.29%) E-Commerce
2 42 (35.29%) SEO
3 40 (33.61%) Agile Software Development
4 36 (30.25%) Marketing Strategy
5 34 (28.57%) TDD
6 32 (26.89%) Creative Thinking
7 27 (22.69%) Pay per click
8 24 (20.17%) Email Marketing
9 21 (17.65%) Lead Generation
10 20 (16.81%) Social Media Marketing
11 19 (15.97%) Mentoring
12 16 (13.45%) MVC
12 16 (13.45%) Web Development
13 14 (11.76%) Content Management
14 13 (10.92%) BDD
15 12 (10.08%) Front End Development
15 12 (10.08%) Responsive Web Design
16 11 (9.24%) Content Writing
16 11 (9.24%) Web Design
Programming Languages
1 35 (29.41%) JavaScript
2 23 (19.33%) Java
3 11 (9.24%) PHP
4 10 (8.40%) C#
5 2 (1.68%) C
5 2 (1.68%) SQL
6 1 (0.84%) Clojure
6 1 (0.84%) Elixir
6 1 (0.84%) Erlang
6 1 (0.84%) ES6
6 1 (0.84%) Lisp
6 1 (0.84%) PHP 7
6 1 (0.84%) R
Qualifications
1 32 (26.89%) Degree
Quality Assurance & Compliance
1 1 (0.84%) PCI DSS
System Software
1 1 (0.84%) Firmware
Systems Management
1 1 (0.84%) Systems Management Server (SMS)
Vendors
1 51 (42.86%) Google
2 35 (29.41%) Twitter
3 11 (9.24%) Facebook
4 6 (5.04%) DoubleClick
4 6 (5.04%) Hootsuite
4 6 (5.04%) HubSpot
5 5 (4.20%) Adobe
6 4 (3.36%) Screaming Frog
7 3 (2.52%) Salesforce.com
8 2 (1.68%) SAP
9 1 (0.84%) Demandware
9 1 (0.84%) EMC
9 1 (0.84%) hybris
9 1 (0.84%) Microsoft