Digital Marketing Jobs in the West Midlands

Digital Marketing
England > West Midlands

The table below provides summary statistics for permanent job vacancies advertised in the West Midlands requiring Digital Marketing skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Digital Marketing over the 6 months leading up to 31 May 2025, comparing them to the same period in the previous two years.

6 months to
31 May 2025
Same period 2024 Same period 2023
Rank 177 200 230
Rank change year-on-year +23 +30 -19
Permanent jobs citing Digital Marketing 20 53 27
As % of all permanent jobs advertised in the West Midlands 0.48% 0.67% 0.45%
As % of the Processes & Methodologies category 0.52% 0.83% 0.47%
Number of salaries quoted 13 50 15
10th Percentile £28,900 £26,200 £26,750
25th Percentile £36,250 £29,000 £36,125
Median annual salary (50th Percentile) £40,000 £35,000 £50,000
Median % change year-on-year +14.29% -30.00% +13.64%
75th Percentile £47,500 £40,875 £56,750
90th Percentile £54,500 £52,625 £58,259
England median annual salary £45,000 £41,500 £52,500
% change year-on-year +8.43% -20.95% +5.00%

All Process and Methodology Skills
West Midlands

Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the West Midlands.

Permanent vacancies with a requirement for process or methodology skills 3,814 6,401 5,757
As % of all permanent jobs advertised in the West Midlands 91.20% 81.10% 96.77%
Number of salaries quoted 1,573 4,665 3,155
10th Percentile £28,822 £26,350 £30,602
25th Percentile £37,000 £35,700 £40,000
Median annual salary (50th Percentile) £52,500 £50,000 £52,500
Median % change year-on-year +5.00% -4.76% +5.00%
75th Percentile £67,500 £65,000 £67,500
90th Percentile £78,750 £77,500 £78,750
England median annual salary £57,500 £55,000 £62,500
% change year-on-year +4.55% -12.00% +4.17%

Digital Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Digital Marketing as a proportion of all IT jobs advertised in the West Midlands.

Job vacancy trend for Digital Marketing in the West Midlands

Digital Marketing
Salary Trend in the West Midlands

3-month moving average salary quoted in jobs citing Digital Marketing in the West Midlands.

Salary trend for Digital Marketing in the West Midlands

Digital Marketing
Salary Histogram in the West Midlands

Salary distribution for jobs citing Digital Marketing in the West Midlands over the 6 months to 31 May 2025.

Salary histogram for Digital Marketing in the West Midlands

Digital Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the West Midlands region over the 6 months to 31 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Birmingham +27 5 £52,500 +16.67% 24
Staffordshire +23 4 £34,000 +23.64% 18
Warwickshire +2 3 £37,500 +4.17% 8
Willenhall - 3 £45,000 -
West Bromwich - 2 - -
Worcestershire +20 1 - - 2
Stourbridge - 1 - -
Digital Marketing
England

Digital Marketing
Co-occurring Skills and Capabilities in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (15.00%) CMS
2 1 (5.00%) WordPress
Applications
1 2 (10.00%) Microsoft Excel
1 2 (10.00%) Microsoft PowerPoint
1 2 (10.00%) Photoshop
Business Applications
1 5 (25.00%) Shopify
2 2 (10.00%) Magento
Cloud Services
1 8 (40.00%) Google Analytics
2 5 (25.00%) Google Ads
3 4 (20.00%) MailChimp
3 4 (20.00%) SaaS
4 3 (15.00%) Facebook Ads
5 2 (10.00%) Canva
5 2 (10.00%) Google Data Studio
5 2 (10.00%) Power Platform
6 1 (5.00%) Microsoft 365
Communications & Networking
1 2 (10.00%) Intranet
1 2 (10.00%) SMS
2 1 (5.00%) VPN
Database & Business Intelligence
1 2 (10.00%) Power BI
1 2 (10.00%) Tableau
Development Applications
1 2 (10.00%) JIRA
General
1 20 (100.00%) Marketing
2 14 (70.00%) Social Skills
3 9 (45.00%) Analytical Skills
4 8 (40.00%) Advertising
5 5 (25.00%) Finance
5 5 (25.00%) Retail
6 4 (20.00%) Automotive
7 3 (15.00%) Brand Awareness
7 3 (15.00%) Dutch Language
7 3 (15.00%) French Language
7 3 (15.00%) Organisational Skills
7 3 (15.00%) Public Sector
8 1 (5.00%) Banking
8 1 (5.00%) Electronics
8 1 (5.00%) Law
8 1 (5.00%) Manufacturing
8 1 (5.00%) Telecoms
Job Titles
1 5 (25.00%) Marketing Executive
2 3 (15.00%) E-Commerce Manager
2 3 (15.00%) Web Manager
3 2 (10.00%) E-Commerce Executive
3 2 (10.00%) Product Owner
4 1 (5.00%) 1st Line Engineer
4 1 (5.00%) 1st Line Support
4 1 (5.00%) 1st Line Support Engineer
4 1 (5.00%) Digital Marketer
4 1 (5.00%) Digital Product Manager
4 1 (5.00%) Product Manager
4 1 (5.00%) Support Engineer
Libraries, Frameworks & Software Standards
1 5 (25.00%) CSS
1 5 (25.00%) HTML
Miscellaneous
1 4 (20.00%) Product Ownership
1 4 (20.00%) Social Media
2 2 (10.00%) Analytical Mindset
3 1 (5.00%) Driving Licence
3 1 (5.00%) SWIFT Messaging Network
Operating Systems
1 1 (5.00%) Windows
1 1 (5.00%) Windows 10
Processes & Methodologies
1 17 (85.00%) Pay per click
2 16 (80.00%) SEO
3 12 (60.00%) Analytics
3 12 (60.00%) Marketing Strategy
4 8 (40.00%) B2B
4 8 (40.00%) Customer Engagement
4 8 (40.00%) E-Commerce
4 8 (40.00%) User Experience
5 6 (30.00%) Email Marketing
5 6 (30.00%) Problem-Solving
6 5 (25.00%) Digital Strategy
6 5 (25.00%) Logistics
7 4 (20.00%) A/B Testing
7 4 (20.00%) Continuous Improvement
7 4 (20.00%) Personalization
8 3 (15.00%) Actionable Insight
8 3 (15.00%) Backlog Prioritisation
8 3 (15.00%) Data-Driven Marketing
8 3 (15.00%) Performance Metrics
8 3 (15.00%) Roadmaps
Qualifications
1 2 (10.00%) Degree
Quality Assurance & Compliance
1 3 (15.00%) Actionable Recommendations
System Software
1 1 (5.00%) Active Directory
Systems Management
1 1 (5.00%) SCCM
Vendors
1 10 (50.00%) Google
2 5 (25.00%) Facebook
3 2 (10.00%) Hotjar
3 2 (10.00%) Instagram
3 2 (10.00%) Optimizely
3 2 (10.00%) WooCommerce
3 2 (10.00%) Zoho
4 1 (5.00%) Cisco
4 1 (5.00%) Citrix
4 1 (5.00%) Microsoft
4 1 (5.00%) Nexthink
4 1 (5.00%) SAP
4 1 (5.00%) ServiceNow