Period
to 17 June 2018

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 17 June 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > West Midlands
6 months to
17 Jun 2018
Same period 2017 Same period 2016
Rank 228 248 270
Rank change year-on-year +20 +22 -47
Permanent jobs citing Digital Marketing 79 72 83
As % of all permanent IT jobs advertised in the West Midlands 0.84% 0.74% 0.68%
As % of the Processes & Methodologies category 0.94% 0.81% 0.75%
Number of salaries quoted 71 61 84
West Midlands median annual salary £30,000 £30,000 £32,500
Median salary % change year-on-year - -7.69% -7.14%
10th Percentile £18,500 £25,750 £25,225
90th Percentile £57,500 £55,000 £57,500
England median annual salary £45,000 £45,000 £45,000

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 8,439 8,846 11,008
As % of all permanent IT jobs advertised in the West Midlands 89.78% 90.45% 89.58%
Number of salaries quoted 6,480 7,241 8,734
West Midlands median annual salary £42,500 £40,000 £41,500
Median salary % change year-on-year +6.25% -3.61% +3.75%
10th Percentile £26,000 £25,750 £25,000
90th Percentile £66,250 £61,250 £65,000
England median annual salary £50,000 £50,000 £48,500
% change year-on-year - +3.09% +2.11%

Digital Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Digital Marketing in the West Midlands

Digital Marketing
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in the West Midlands.

Salary trend for Digital Marketing in the West Midlands

Digital Marketing
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Digital Marketing in the West Midlands over the 6 months to 17 June 2018.

Salary histogram for Digital Marketing in the West Midlands

Digital Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the West Midlands region over the 6 months to 17 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham -5 37 £30,000 -3.23% 18
Wolverhampton -4 11 £25,000 -16.67% 1
Worcestershire +31 9 £30,000 +9.09% 4
Halesowen +8 8 £27,500 - 5
Staffordshire +3 4 £42,500 +54.55% 1
Solihull - 4 £37,500 -
Warwickshire +17 3 £21,500 +10.26% 3
Herefordshire +26 1 £30,000 -
Coventry -18 1 £35,000 +27.27% 1
Digital Marketing
England

For the 6 months to 17 June 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Digital Marketing.

1 79 (100.00%) Marketing
2 47 (59.49%) Analytics
3 46 (58.23%) Google
4 35 (44.30%) Twitter
5 34 (43.04%) SEO
6 33 (41.77%) Marketing Strategy
7 32 (40.51%) E-Commerce
8 28 (35.44%) HTML
8 28 (35.44%) Social Media
9 26 (32.91%) Pay per click
10 25 (31.65%) AdWords
11 24 (30.38%) Creative Thinking
11 24 (30.38%) Email Marketing
12 22 (27.85%) Degree
13 20 (25.32%) Lead Generation
14 19 (24.05%) Google Analytics
14 19 (24.05%) Retail
15 18 (22.78%) Content Writing
16 16 (20.25%) Facebook
17 14 (17.72%) Online Marketing
18 13 (16.46%) DoubleClick
19 12 (15.19%) Social Media Marketing
20 11 (13.92%) User Experience
20 11 (13.92%) MailChimp
20 11 (13.92%) WordPress
20 11 (13.92%) JavaScript
20 11 (13.92%) Games
21 10 (12.66%) CMS
21 10 (12.66%) CSS
21 10 (12.66%) Analytical Skills

Digital Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (13.92%) WordPress
2 10 (12.66%) CMS
3 2 (2.53%) Apache
3 2 (2.53%) Drupal
3 2 (2.53%) IIS
3 2 (2.53%) Sitefinity
Applications
1 6 (7.59%) Photoshop
2 4 (5.06%) Adobe Creative Suite
2 4 (5.06%) Microsoft Excel
2 4 (5.06%) Microsoft Office
3 3 (3.80%) Adobe After Effects
3 3 (3.80%) Adobe Illustrator
3 3 (3.80%) Adobe Premiere
4 2 (2.53%) Microsoft PowerPoint
Business Applications
1 5 (6.33%) Magento
2 1 (1.27%) Shopify
Cloud Services
1 25 (31.65%) AdWords
2 19 (24.05%) Google Analytics
3 11 (13.92%) MailChimp
4 4 (5.06%) Google Tag Manager
5 1 (1.27%) Adobe Creative Cloud
5 1 (1.27%) Google Cloud Platform
5 1 (1.27%) SaaS
Communications & Networking
1 3 (3.80%) SMS
Database & Business Intelligence
1 4 (5.06%) MySQL
2 2 (2.53%) SQL Server
3 1 (1.27%) BigQuery
Development Applications
1 3 (3.80%) Dreamweaver
1 3 (3.80%) Subversion
2 2 (2.53%) Git (software)
2 2 (2.53%) Team Foundation Server
2 2 (2.53%) Visual Studio
2 2 (2.53%) Visual Website Optimizer
General
1 79 (100.00%) Marketing
2 19 (24.05%) Retail
3 11 (13.92%) Games
4 8 (10.13%) Advertising
5 6 (7.59%) Finance
6 4 (5.06%) Manufacturing
7 3 (3.80%) Brand Awareness
8 2 (2.53%) Automotive
8 2 (2.53%) Electronics
8 2 (2.53%) Publishing
8 2 (2.53%) Telecoms
9 1 (1.27%) Banking
9 1 (1.27%) Legal
9 1 (1.27%) Mandarin Language
Job Titles
1 17 (21.52%) Marketing Executive
2 15 (18.99%) Digital Executive
2 15 (18.99%) Digital Marketing Executive
3 10 (12.66%) Marketing Manager
4 9 (11.39%) Developer
5 6 (7.59%) Digital Marketing Manager
5 6 (7.59%) Head of Marketing
6 5 (6.33%) Digital Analytics Specialist
6 5 (6.33%) PHP Developer
7 4 (5.06%) Digital Marketing Specialist
7 4 (5.06%) Marketing Specialist
8 3 (3.80%) Creative Designer
8 3 (3.80%) CRM Manager
8 3 (3.80%) Designer
8 3 (3.80%) Digital Designer
8 3 (3.80%) Full Stack Developer
8 3 (3.80%) PPC Specialist
8 3 (3.80%) Social Media Designer
8 3 (3.80%) Social Media Executive
8 3 (3.80%) UX Specialist
Libraries, Frameworks & Software Standards
1 28 (35.44%) HTML
2 10 (12.66%) CSS
3 4 (5.06%) HTML5
3 4 (5.06%) jQuery
4 3 (3.80%) Laravel
5 2 (2.53%) .NET
5 2 (2.53%) .NET Framework
5 2 (2.53%) ASP.NET
5 2 (2.53%) ASP.NET MVC
5 2 (2.53%) CSS3
5 2 (2.53%) Entity Framework
5 2 (2.53%) Sass
5 2 (2.53%) Twitter Bootstrap
5 2 (2.53%) Vue (Vue.js)
5 2 (2.53%) XHTML
5 2 (2.53%) XML
6 1 (1.27%) JSP
6 1 (1.27%) LAMP
6 1 (1.27%) Spring
Miscellaneous
1 28 (35.44%) Social Media
2 11 (13.92%) User Experience
3 10 (12.66%) Analytical Skills
4 3 (3.80%) Algorithms
4 3 (3.80%) Blog
4 3 (3.80%) Mobile App
4 3 (3.80%) Self-Motivation
5 2 (2.53%) BBC
6 1 (1.27%) Computer Science
6 1 (1.27%) Driving Licence
6 1 (1.27%) EPoS
6 1 (1.27%) Online Games
Operating Systems
1 5 (6.33%) Linux
2 1 (1.27%) Unix
Processes & Methodologies
1 47 (59.49%) Analytics
2 34 (43.04%) SEO
3 33 (41.77%) Marketing Strategy
4 32 (40.51%) E-Commerce
5 26 (32.91%) Pay per click
6 24 (30.38%) Creative Thinking
6 24 (30.38%) Email Marketing
7 20 (25.32%) Lead Generation
8 18 (22.78%) Content Writing
9 14 (17.72%) Online Marketing
10 12 (15.19%) Social Media Marketing
11 9 (11.39%) Business Intelligence
12 7 (8.86%) Agile Software Development
12 7 (8.86%) CRM
13 6 (7.59%) A/B Testing
13 6 (7.59%) Marketing Management
13 6 (7.59%) Project Management
14 5 (6.33%) B2C
14 5 (6.33%) Time Management
14 5 (6.33%) Web Development
Programming Languages
1 11 (13.92%) JavaScript
2 9 (11.39%) PHP
3 3 (3.80%) ES6
3 3 (3.80%) SQL
4 2 (2.53%) C
4 2 (2.53%) C#
4 2 (2.53%) T-SQL
5 1 (1.27%) Bash Shell
5 1 (1.27%) C++
5 1 (1.27%) Clojure
5 1 (1.27%) Elixir
5 1 (1.27%) Erlang
5 1 (1.27%) Java
5 1 (1.27%) Lisp
5 1 (1.27%) R
Qualifications
1 22 (27.85%) Degree
System Software
1 2 (2.53%) Active Directory
1 2 (2.53%) Firmware
Vendors
1 46 (58.23%) Google
2 35 (44.30%) Twitter
3 16 (20.25%) Facebook
4 13 (16.46%) DoubleClick
5 5 (6.33%) Adobe
6 4 (5.06%) SAP
7 3 (3.80%) Hootsuite
7 3 (3.80%) HubSpot
8 2 (2.53%) EMC
8 2 (2.53%) Hotjar
8 2 (2.53%) IFS
8 2 (2.53%) Microsoft
8 2 (2.53%) Screaming Frog
9 1 (1.27%) Criteo
9 1 (1.27%) Demandware
9 1 (1.27%) hybris
9 1 (1.27%) Salesforce.com