Period
to 23 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 23 November 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > West Midlands
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 223 249 191
Rank change year-on-year +26 -58 +87
Permanent jobs citing Digital Marketing 107 95 130
As % of all permanent IT jobs advertised in the West Midlands 1.06% 0.83% 1.19%
As % of the Processes & Methodologies category 1.19% 0.93% 1.36%
Number of salaries quoted 102 91 155
West Midlands median annual salary £30,000 £30,000 £34,000
Median salary % change year-on-year - -11.76% -9.33%
10th Percentile £21,000 £24,500 £23,300
90th Percentile £60,000 £65,000 £48,750
England median annual salary £47,500 £43,000 £42,500
% change year-on-year +10.47% +1.18% -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 9007 10237 9539
As % of all permanent IT jobs advertised in the West Midlands 88.84% 89.16% 87.66%
Number of salaries quoted 7281 8000 7868
West Midlands median annual salary £40,000 £40,000 £40,000
10th Percentile £25,500 £25,000 £24,750
90th Percentile £65,000 £63,750 £64,500
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Digital Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Digital Marketing in the West Midlands

Digital Marketing
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in the West Midlands.

Salary trend for Digital Marketing in the West Midlands

Digital Marketing
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Digital Marketing in the West Midlands over the 6 months to 23 November 2017.

Salary histogram for Digital Marketing in the West Midlands

Digital Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the West Midlands region over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +53 42 £45,000 +24.14% 5
Staffordshire -12 15 £27,500 -31.25% 1
Halesowen - 10 £26,000 - 3
Warwickshire +1 9 £22,500 -10.00% 1
Coventry +16 5 £27,500 -38.89%
Worcestershire -4 2 £33,500 -41.74% 1
Solihull -9 2 £25,000 -10.71%
Shropshire -10 1 £27,500 +1.85%
Digital Marketing
England

For the 6 months to 23 November 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Digital Marketing.

1 107 (100.00%) Marketing
2 50 (46.73%) SEO
3 44 (41.12%) HTML
4 40 (37.38%) Retail
5 38 (35.51%) JavaScript
6 37 (34.58%) CSS
7 36 (33.64%) Pay per click
8 31 (28.97%) E-Commerce
9 28 (26.17%) CMS
9 28 (26.17%) Analytics
10 26 (24.30%) Social Media
11 25 (23.36%) Google
12 23 (21.50%) Marketing Strategy
12 23 (21.50%) User Experience
13 22 (20.56%) jQuery
13 22 (20.56%) Advertising
14 21 (19.63%) AdWords
15 20 (18.69%) Automotive
15 20 (18.69%) Web Development
15 20 (18.69%) Degree
16 19 (17.76%) C
17 18 (16.82%) PHP
18 17 (15.89%) CRM
18 17 (15.89%) Google Analytics
18 17 (15.89%) CSS3
19 16 (14.95%) Business Intelligence
20 15 (14.02%) Git (software)
20 15 (14.02%) Analytical Skills
20 15 (14.02%) Sass
20 15 (14.02%) LESS

Digital Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 28 (26.17%) CMS
2 12 (11.21%) WordPress
3 5 (4.67%) IIS
4 4 (3.74%) Drupal
5 2 (1.87%) Joomla!
5 2 (1.87%) Sitecore CMS
6 1 (0.93%) Elasticsearch
6 1 (0.93%) Umbraco
Applications
1 7 (6.54%) Adobe Illustrator
1 7 (6.54%) Photoshop
2 4 (3.74%) Adobe Creative Suite
2 4 (3.74%) Microsoft Office
3 1 (0.93%) Microsoft Excel
Business Applications
1 9 (8.41%) Magento
2 2 (1.87%) Salesforce.com CRM
3 1 (0.93%) OpenCart
3 1 (0.93%) Shopify
Cloud Services
1 21 (19.63%) AdWords
2 17 (15.89%) Google Analytics
3 3 (2.80%) Google Tag Manager
4 2 (1.87%) Adobe Creative Cloud
4 2 (1.87%) Amazon AWS
5 1 (0.93%) Fastly
5 1 (0.93%) Google Cloud Platform
5 1 (0.93%) MailChimp
5 1 (0.93%) Microsoft Azure
Communications & Networking
1 9 (8.41%) SMS
2 8 (7.48%) SSH
3 5 (4.67%) Internet
4 2 (1.87%) DNS
Database & Business Intelligence
1 13 (12.15%) MySQL
2 12 (11.21%) SQL Server
3 2 (1.87%) Relational Database
4 1 (0.93%) BigQuery
4 1 (0.93%) NoSQL
4 1 (0.93%) PostgreSQL
Development Applications
1 15 (14.02%) Git (software)
2 2 (1.87%) Team Foundation Server
3 1 (0.93%) git-flow
3 1 (0.93%) Visual Studio
3 1 (0.93%) Visual Website Optimizer
General
1 107 (100.00%) Marketing
2 40 (37.38%) Retail
3 22 (20.56%) Advertising
4 20 (18.69%) Automotive
5 14 (13.08%) Finance
5 14 (13.08%) Games
6 12 (11.21%) Mandarin Language
7 11 (10.28%) Electronics
8 7 (6.54%) Telecoms
9 5 (4.67%) Manufacturing
10 4 (3.74%) Banking
11 3 (2.80%) Brand Awareness
Job Titles
1 36 (33.64%) Developer
2 19 (17.76%) HTML CSS Developer
2 19 (17.76%) HTML Developer
3 16 (14.95%) Front End Developer (Client-Side Developer)
4 15 (14.02%) Marketing Manager
4 15 (14.02%) PHP Developer
5 12 (11.21%) Digital Marketing Manager
6 11 (10.28%) JavaScript Developer
6 11 (10.28%) SEO Manager
6 11 (10.28%) Web Developer
7 10 (9.35%) Marketing Executive
7 10 (9.35%) Senior Developer
8 9 (8.41%) CRM Executive
8 9 (8.41%) PPC Manager
9 8 (7.48%) SEO Specialist
10 6 (5.61%) Digital Developer
10 6 (5.61%) Senior Web Developer
10 6 (5.61%) Technical Specialist
11 5 (4.67%) Digital Marketing Executive
11 5 (4.67%) PPC Executive
Libraries, Frameworks & Software Standards
1 44 (41.12%) HTML
2 37 (34.58%) CSS
3 22 (20.56%) jQuery
4 17 (15.89%) CSS3
5 15 (14.02%) AngularJS
5 15 (14.02%) LESS
5 15 (14.02%) Sass
6 14 (13.08%) .NET
7 13 (12.15%) Ajax
8 11 (10.28%) HTML5
9 8 (7.48%) ASP.NET
9 8 (7.48%) LAMP
9 8 (7.48%) XML
10 7 (6.54%) React
11 6 (5.61%) Symfony
12 5 (4.67%) JSON
12 5 (4.67%) Laravel
13 4 (3.74%) Twitter Bootstrap
14 2 (1.87%) Entity Framework
14 2 (1.87%) REST
Miscellaneous
1 26 (24.30%) Social Media
2 23 (21.50%) User Experience
3 15 (14.02%) Analytical Skills
4 13 (12.15%) BBC
5 12 (11.21%) Blog
6 7 (6.54%) Mobile App
7 4 (3.74%) Graphic Design
8 2 (1.87%) Augmented Reality
8 2 (1.87%) N-Tier
8 2 (1.87%) Tandem
9 1 (0.93%) iPad
Operating Systems
1 8 (7.48%) Linux
2 1 (0.93%) Android
2 1 (0.93%) Apple iOS
Processes & Methodologies
1 50 (46.73%) SEO
2 36 (33.64%) Pay per click
3 31 (28.97%) E-Commerce
4 28 (26.17%) Analytics
5 23 (21.50%) Marketing Strategy
6 20 (18.69%) Web Development
7 17 (15.89%) CRM
8 16 (14.95%) Business Intelligence
9 15 (14.02%) A/B Testing
9 15 (14.02%) Front End Development
10 11 (10.28%) Agile Software Development
10 11 (10.28%) B2C
10 11 (10.28%) Content Marketing
10 11 (10.28%) Project Management
11 9 (8.41%) MVC
12 8 (7.48%) Content Management
12 8 (7.48%) Content Marketing Strategy
12 8 (7.48%) Continuous Delivery
12 8 (7.48%) Direct Marketing
12 8 (7.48%) Performance Monitoring
Programming Languages
1 38 (35.51%) JavaScript
2 19 (17.76%) C
3 18 (16.82%) PHP
4 12 (11.21%) C#
5 6 (5.61%) VB
6 4 (3.74%) SQL
7 3 (2.80%) Java
8 1 (0.93%) Go
8 1 (0.93%) Python
Qualifications
1 20 (18.69%) Degree
2 3 (2.80%) Numerate Degree
3 2 (1.87%) DV Cleared
3 2 (1.87%) Security Cleared
Quality Assurance & Compliance
1 4 (3.74%) QA
1 4 (3.74%) SLA
2 1 (0.93%) GCP
System Software
1 1 (0.93%) Docker
Systems Management
1 1 (0.93%) Ansible
1 1 (0.93%) Kubernetes
1 1 (0.93%) Opscode Chef
1 1 (0.93%) Puppet
Vendors
1 25 (23.36%) Google
2 9 (8.41%) Facebook
3 7 (6.54%) Adobe
4 5 (4.67%) Zend
5 4 (3.74%) Twitter
6 3 (2.80%) SAP
7 2 (1.87%) Hootsuite
7 2 (1.87%) Microsoft
7 2 (1.87%) Salesforce.com
7 2 (1.87%) Sitecore
8 1 (0.93%) Apple
8 1 (0.93%) DoubleClick
8 1 (0.93%) Hotjar
8 1 (0.93%) HubSpot
8 1 (0.93%) Optimizely
8 1 (0.93%) Oracle