Period
to 18 March 2019

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 18 March 2019 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > West Midlands
6 months to
18 Mar 2019
Same period 2018 Same period 2017
Rank 179 221 214
Rank change year-on-year +42 -7 +25
Permanent jobs citing Digital Marketing 109 91 95
As % of all permanent IT jobs advertised in the West Midlands 1.38% 0.92% 0.94%
As % of the Processes & Methodologies category 1.51% 1.02% 1.02%
Number of salaries quoted 107 85 91
West Midlands median annual salary £42,500 £30,000 £31,000
Median salary % change year-on-year +41.67% -3.23% -4.62%
10th Percentile £28,750 £21,000 £24,500
90th Percentile £68,750 £57,500 £65,000
England median annual salary £47,500 £43,250 £42,500
% change year-on-year +9.83% +1.76% -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 7,242 8,906 9,281
As % of all permanent IT jobs advertised in the West Midlands 91.58% 90.39% 92.21%
Number of salaries quoted 5,418 6,908 7,385
West Midlands median annual salary £45,000 £42,500 £41,000
Median salary % change year-on-year +5.88% +3.66% -2.38%
10th Percentile £26,250 £25,000 £25,750
90th Percentile £70,000 £66,250 £62,500
England median annual salary £52,500 £50,000 £49,500
% change year-on-year +5.00% +1.01% +4.21%

Digital Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Digital Marketing in the West Midlands

Digital Marketing
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in the West Midlands.

Salary trend for Digital Marketing in the West Midlands

Digital Marketing
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Digital Marketing in the West Midlands over the 6 months to 18 March 2019.

Salary histogram for Digital Marketing in the West Midlands

Digital Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the West Midlands region over the 6 months to 18 March 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +35 58 £42,500 +6.25% 16
Warwickshire +20 13 £35,000 +38.61% 6
Staffordshire +19 13 £57,500 +91.67%
Sutton Coldfield - 8 £35,000 -
Wolverhampton +31 7 £45,000 +80.00% 4
Worcestershire -20 6 £67,500 +125.00%
Digital Marketing
England

For the 6 months to 18 March 2019, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Digital Marketing.

1 109 (100.00%) Marketing
2 69 (63.30%) Agile Software Development
3 56 (51.38%) HTML
4 54 (49.54%) CSS
4 54 (49.54%) TDD
5 50 (45.87%) JavaScript
6 36 (33.03%) .NET
7 34 (31.19%) C#
7 34 (31.19%) HTML5
8 32 (29.36%) Spring
8 32 (29.36%) jQuery
9 30 (27.52%) Mentoring
10 29 (26.61%) SQL
11 27 (24.77%) Java
12 25 (22.94%) MVC
13 23 (21.10%) Subversion
13 23 (21.10%) Git (software)
14 22 (20.18%) T-SQL
14 22 (20.18%) Visual Studio
15 20 (18.35%) SQL Server
15 20 (18.35%) Microsoft
16 19 (17.43%) ASP.NET
16 19 (17.43%) J2SE
16 19 (17.43%) Web Development
16 19 (17.43%) Java SE
17 18 (16.51%) Scrum
17 18 (16.51%) CSS3
17 18 (16.51%) SDLC
18 17 (15.60%) Spring MVC
18 17 (15.60%) XML

Digital Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (11.01%) IIS
2 10 (9.17%) CMS
3 6 (5.50%) Tomcat
3 6 (5.50%) WordPress
4 5 (4.59%) Umbraco
5 1 (0.92%) WebSphere
Applications
1 1 (0.92%) Adobe Creative Suite
1 1 (0.92%) Microsoft Excel
1 1 (0.92%) Spreadsheet
Business Applications
1 4 (3.67%) Payment Gateway
Cloud Services
1 4 (3.67%) SaaS
1 4 (3.67%) Sage Pay
2 3 (2.75%) Google Analytics
3 1 (0.92%) AdWords
3 1 (0.92%) Google Tag Manager
Communications & Networking
1 14 (12.84%) Internet
2 1 (0.92%) Firewall
2 1 (0.92%) GPRS
2 1 (0.92%) Intrusion Detection
Database & Business Intelligence
1 20 (18.35%) SQL Server
2 10 (9.17%) SQL Server Integration Services
3 7 (6.42%) SQL Server 2008
4 5 (4.59%) MySQL
5 2 (1.83%) UniData
Development Applications
1 23 (21.10%) Git (software)
1 23 (21.10%) Subversion
2 22 (20.18%) Visual Studio
3 12 (11.01%) Team Foundation Server
4 10 (9.17%) SQL Server Management Studio (SSMS)
5 6 (5.50%) Maven
General
1 109 (100.00%) Marketing
2 9 (8.26%) Retail
3 4 (3.67%) Advertising
3 4 (3.67%) Electronics
3 4 (3.67%) Finance
3 4 (3.67%) Manufacturing
3 4 (3.67%) Telecoms
4 3 (2.75%) Games
Job Titles
1 81 (74.31%) Developer
2 24 (22.02%) Lead Developer
3 23 (21.10%) React Developer
4 19 (17.43%) Java Developer
5 18 (16.51%) .NET Developer
6 13 (11.93%) Software Developer
7 11 (10.09%) C# .NET Developer
7 11 (10.09%) C# Developer
7 11 (10.09%) Front End Developer (Client-Side Developer)
7 11 (10.09%) Lead Java Developer
8 10 (9.17%) .NET Software Developer
8 10 (9.17%) ASP.NET Developer
8 10 (9.17%) C# ASP.NET Developer
8 10 (9.17%) C# Software Developer
8 10 (9.17%) JavaScript Developer
9 8 (7.34%) Web Developer
10 7 (6.42%) Senior Developer
11 6 (5.50%) Architect
11 6 (5.50%) IT Manager
11 6 (5.50%) Technical Architect
Libraries, Frameworks & Software Standards
1 56 (51.38%) HTML
2 54 (49.54%) CSS
3 36 (33.03%) .NET
4 34 (31.19%) HTML5
5 32 (29.36%) jQuery
5 32 (29.36%) Spring
6 19 (17.43%) ASP.NET
6 19 (17.43%) J2SE
6 19 (17.43%) Java SE
7 18 (16.51%) CSS3
8 17 (15.60%) Spring MVC
8 17 (15.60%) XML
9 14 (12.84%) Redux
10 11 (10.09%) React
11 8 (7.34%) JSP
12 7 (6.42%) Drools
12 7 (6.42%) LAMP
13 6 (5.50%) J2EE
13 6 (5.50%) Laravel
14 5 (4.59%) .NET Core
Miscellaneous
1 8 (7.34%) Mobile App
2 6 (5.50%) EPoS
2 6 (5.50%) Social Media
3 4 (3.67%) Greenfield Project
4 3 (2.75%) New Media
5 2 (1.83%) Augmented Reality
5 2 (1.83%) N-Tier
6 1 (0.92%) Analytical Skills
6 1 (0.92%) Management Information System
6 1 (0.92%) Self-Motivation
6 1 (0.92%) Social Network
Operating Systems
1 13 (11.93%) Apple iOS
2 12 (11.01%) Windows
2 12 (11.01%) Windows Server
3 7 (6.42%) Linux
4 1 (0.92%) Android
Processes & Methodologies
1 69 (63.30%) Agile Software Development
2 54 (49.54%) TDD
3 30 (27.52%) Mentoring
4 25 (22.94%) MVC
5 19 (17.43%) Web Development
6 18 (16.51%) Scrum
6 18 (16.51%) SDLC
7 17 (15.60%) OO
8 16 (14.68%) E-Commerce
9 12 (11.01%) Continuous Delivery
9 12 (11.01%) Customer Requirements
9 12 (11.01%) DSDM
9 12 (11.01%) Front End Development
9 12 (11.01%) Mobile Development
9 12 (11.01%) RAD
9 12 (11.01%) Responsive Web Design
10 11 (10.09%) OOP
11 10 (9.17%) Problem-Solving
11 10 (9.17%) Programme Management
11 10 (9.17%) Stakeholder Management
Programming Languages
1 50 (45.87%) JavaScript
2 34 (31.19%) C#
3 29 (26.61%) SQL
4 27 (24.77%) Java
5 22 (20.18%) T-SQL
6 14 (12.84%) ES6
7 10 (9.17%) R
8 6 (5.50%) PHP
9 1 (0.92%) VBA
Qualifications
1 6 (5.50%) Degree
2 3 (2.75%) Computer Science Degree
2 3 (2.75%) HND
3 1 (0.92%) SC Cleared
3 1 (0.92%) Security Cleared
Quality Assurance & Compliance
1 1 (0.92%) PCI DSS
System Software
1 2 (1.83%) Active Directory
1 2 (1.83%) Virtual Servers
Vendors
1 20 (18.35%) Microsoft
2 4 (3.67%) SAP
3 3 (2.75%) Google
4 1 (0.92%) Adobe
4 1 (0.92%) DoubleClick
4 1 (0.92%) Facebook
4 1 (0.92%) hybris
4 1 (0.92%) Twitter