Period
to 22 May 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 22 May 2019 with a comparison to the same period over the previous 2 years.

Marketing
England > West Midlands
6 months to
22 May 2019
Same period 2018 Same period 2017
Rank 73 52 63
Rank change year-on-year -21 +11 -8
Permanent jobs citing Marketing 299 418 415
As % of all permanent IT jobs advertised in the West Midlands 3.85% 4.48% 4.31%
As % of the General category 11.46% 11.79% 11.48%
Number of salaries quoted 260 348 371
West Midlands median annual salary £39,000 £37,500 £37,000
Median salary % change year-on-year +4.00% +1.35% +13.85%
10th Percentile £26,250 £22,500 £23,750
90th Percentile £56,250 £60,000 £57,500
England median annual salary £50,000 £45,000 £45,000
% change year-on-year +11.11% - -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Permanent vacancies with a requirement for common skills 2,609 3,544 3,614
As % of all permanent IT jobs advertised in the West Midlands 33.57% 37.96% 37.51%
Number of salaries quoted 1,900 2,683 2,865
West Midlands median annual salary £42,500 £42,500 £40,000
Median salary % change year-on-year - +6.25% -5.88%
10th Percentile £25,500 £25,750 £25,750
90th Percentile £67,500 £65,200 £62,500
England median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Marketing as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Marketing in the West Midlands

Marketing
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the West Midlands.

Salary trend for Marketing in the West Midlands

Marketing
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Marketing in the West Midlands over the 6 months to 22 May 2019.

Salary histogram for Marketing in the West Midlands

Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the West Midlands region over the 6 months to 22 May 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +9 125 £40,000 - 16
Warwickshire +15 49 £35,000 -10.26% 4
Staffordshire +15 44 £46,000 +52.07% 7
Solihull -25 15 £52,500 +50.00% 3
Worcestershire -37 12 £40,000 +14.29% 4
Shropshire -16 11 £30,000 -25.00% 3
Coventry -15 10 £35,000 -26.32% 3
Sutton Coldfield +2 9 £35,000 +55.56% 1
Wolverhampton +15 8 £45,000 +32.35% 1
Dudley -1 2 £23,500 -37.33% 1
Marketing
England

For the 6 months to 22 May 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Marketing.

1 125 (41.81%) Digital Marketing
2 120 (40.13%) Agile Software Development
3 90 (30.10%) JavaScript
4 88 (29.43%) HTML
5 82 (27.42%) SQL
6 81 (27.09%) Microsoft
7 80 (26.76%) CSS
8 63 (21.07%) Degree
9 61 (20.40%) C#
10 60 (20.07%) TDD
11 57 (19.06%) HTML5
12 53 (17.73%) Analytics
13 52 (17.39%) .NET
14 49 (16.39%) jQuery
15 47 (15.72%) Problem-Solving
16 45 (15.05%) SQL Server
17 44 (14.72%) Web Development
17 44 (14.72%) Analytical Skills
18 43 (14.38%) CSS3
19 40 (13.38%) Finance
20 39 (13.04%) Java
20 39 (13.04%) PHP
21 38 (12.71%) Visual Studio
21 38 (12.71%) CRM
21 38 (12.71%) Mentoring
22 35 (11.71%) ASP.NET
23 33 (11.04%) T-SQL
23 33 (11.04%) MySQL
23 33 (11.04%) Amazon AWS
23 33 (11.04%) Mathematics

Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 21 (7.02%) CMS
2 18 (6.02%) IIS
3 14 (4.68%) SAS
4 10 (3.34%) Umbraco
5 7 (2.34%) WordPress
6 3 (1.00%) Sitefinity
6 3 (1.00%) WebSphere
7 2 (0.67%) Drupal
7 2 (0.67%) MS Exchange
7 2 (0.67%) nginx
8 1 (0.33%) Apache Spark
8 1 (0.33%) BizTalk Server
8 1 (0.33%) Confluence
8 1 (0.33%) Mule
8 1 (0.33%) Tomcat
Applications
1 31 (10.37%) Microsoft Excel
2 16 (5.35%) Microsoft Office
3 9 (3.01%) Spreadsheet
4 7 (2.34%) Adobe Creative Suite
4 7 (2.34%) Photoshop
5 4 (1.34%) SPSS
6 3 (1.00%) Sketch
7 2 (0.67%) Adobe Illustrator
8 1 (0.33%) InDesign
8 1 (0.33%) InVision
8 1 (0.33%) Marvel
8 1 (0.33%) Microsoft PowerPoint
8 1 (0.33%) MS Visio
Business Applications
1 12 (4.01%) Dynamics CRM
2 9 (3.01%) Magento
3 6 (2.01%) Raiser's Edge
4 5 (1.67%) Payment Gateway
5 1 (0.33%) SAP CRM
5 1 (0.33%) SAP MDG
5 1 (0.33%) SAP S/4HANA
Cloud Services
1 33 (11.04%) Amazon AWS
2 27 (9.03%) Microsoft Azure
3 26 (8.70%) SaaS
4 14 (4.68%) Power Platform
5 13 (4.35%) IaaS
5 13 (4.35%) PaaS
6 7 (2.34%) GitHub
7 5 (1.67%) Google Analytics
7 5 (1.67%) Sage Pay
8 4 (1.34%) Cloud Computing
8 4 (1.34%) Force.com
8 4 (1.34%) Serverless
9 3 (1.00%) Azure ExpressRoute
9 3 (1.00%) Dynamics 365
9 3 (1.00%) G Suite
10 2 (0.67%) AdWords
10 2 (0.67%) Azure Active Directory
10 2 (0.67%) Google Cloud Platform
11 1 (0.33%) Oracle Service Cloud
11 1 (0.33%) Slack
Communications & Networking
1 23 (7.69%) Internet
2 3 (1.00%) Firewall
2 3 (1.00%) GoToMeeting
2 3 (1.00%) LAN
3 2 (0.67%) Intranet
3 2 (0.67%) Skype
3 2 (0.67%) WAN
3 2 (0.67%) WLAN
4 1 (0.33%) GPRS
4 1 (0.33%) RTP
4 1 (0.33%) SAN
4 1 (0.33%) TCP/IP
4 1 (0.33%) Wi-Fi
Database & Business Intelligence
1 45 (15.05%) SQL Server
2 33 (11.04%) MySQL
3 20 (6.69%) SQL Server Integration Services
4 14 (4.68%) Data Warehouse
4 14 (4.68%) Power BI
4 14 (4.68%) SQL Server Reporting Services
5 13 (4.35%) BusinessObjects
6 12 (4.01%) Couchbase
6 12 (4.01%) QlikView
7 7 (2.34%) Qlik Sense
8 6 (2.01%) Data Mining
9 5 (1.67%) BusinessObjects Business Intelligence
9 5 (1.67%) Oracle Reports
9 5 (1.67%) SQL Server 2008
10 4 (1.34%) PostgreSQL
11 3 (1.00%) Azure SQL Database
11 3 (1.00%) Relational Database
12 2 (0.67%) Big Data
12 2 (0.67%) SQL Server 2014
12 2 (0.67%) UniData
Development Applications
1 38 (12.71%) Visual Studio
2 29 (9.70%) Git (software)
3 24 (8.03%) Subversion
4 15 (5.02%) SQL Server Management Studio (SSMS)
5 13 (4.35%) gulp
6 12 (4.01%) Team Foundation Server
7 8 (2.68%) JIRA
7 8 (2.68%) Visual Studio Team System
8 3 (1.00%) Dreamweaver
9 1 (0.33%) Atlassian Bamboo
9 1 (0.33%) Axure RP
9 1 (0.33%) Balsamiq
9 1 (0.33%) Jasmine
9 1 (0.33%) Jenkins
9 1 (0.33%) Karma Test Runner
9 1 (0.33%) Maven
9 1 (0.33%) VSS/SourceSafe
9 1 (0.33%) webpack
General
1 40 (13.38%) Finance
2 29 (9.70%) Retail
3 18 (6.02%) Telecoms
4 14 (4.68%) Games
4 14 (4.68%) Manufacturing
5 11 (3.68%) Advertising
5 11 (3.68%) Electronics
6 6 (2.01%) Local Government
7 4 (1.34%) Automotive
7 4 (1.34%) Billing
8 3 (1.00%) Pharmaceutical
9 2 (0.67%) Legal
9 2 (0.67%) Publishing
10 1 (0.33%) Aerospace
10 1 (0.33%) Brand Awareness
10 1 (0.33%) Law
Job Titles
1 149 (49.83%) Developer
2 34 (11.37%) .NET Developer
2 34 (11.37%) Analyst
3 29 (9.70%) Front End Developer (Client-Side Developer)
4 28 (9.36%) Web Developer
5 25 (8.36%) Lead Developer
6 24 (8.03%) Java Developer
6 24 (8.03%) React Developer
7 19 (6.35%) PHP Developer
8 18 (6.02%) Data Analyst
9 17 (5.69%) C# Developer
9 17 (5.69%) Insight Analyst
9 17 (5.69%) Software Developer
10 15 (5.02%) .NET Software Developer
10 15 (5.02%) ASP.NET Developer
10 15 (5.02%) C# .NET Developer
10 15 (5.02%) C# ASP.NET Developer
10 15 (5.02%) C# Software Developer
10 15 (5.02%) Consultant
10 15 (5.02%) JavaScript Developer
Libraries, Frameworks & Software Standards
1 88 (29.43%) HTML
2 80 (26.76%) CSS
3 57 (19.06%) HTML5
4 52 (17.39%) .NET
5 49 (16.39%) jQuery
6 43 (14.38%) CSS3
7 35 (11.71%) ASP.NET
8 28 (9.36%) Spring
9 23 (7.69%) Redux
10 22 (7.36%) J2SE
10 22 (7.36%) Java SE
10 22 (7.36%) JSP
11 19 (6.35%) Web Services
12 15 (5.02%) AngularJS
13 13 (4.35%) Laravel
13 13 (4.35%) Node.js
13 13 (4.35%) Spring MVC
14 12 (4.01%) Handlebars
14 12 (4.01%) XML
15 10 (3.34%) Twitter Bootstrap
Miscellaneous
1 44 (14.72%) Analytical Skills
2 29 (9.70%) Social Media
3 18 (6.02%) User Experience
4 12 (4.01%) Mobile App
4 12 (4.01%) Mobile Games
5 11 (3.68%) Management Information System
5 11 (3.68%) Self-Motivation
6 10 (3.34%) Public Cloud
7 7 (2.34%) Analytical Mindset
8 5 (1.67%) EPoS
9 4 (1.34%) Driving Licence
9 4 (1.34%) Linux Command Line
10 3 (1.00%) Greenfield Project
10 3 (1.00%) New Media
11 2 (0.67%) Data Centre
11 2 (0.67%) Graphic Design
11 2 (0.67%) Internet of Things
11 2 (0.67%) Social Network
12 1 (0.33%) Blog
12 1 (0.33%) iPad
Operating Systems
1 30 (10.03%) Linux
2 24 (8.03%) Windows
3 18 (6.02%) Windows Server
4 14 (4.68%) Apple iOS
4 14 (4.68%) Unix
5 12 (4.01%) Mac OS
6 2 (0.67%) CentOS
6 2 (0.67%) SUSE
6 2 (0.67%) Windows 10
6 2 (0.67%) Windows Server 2008
6 2 (0.67%) Windows Server 2012
7 1 (0.33%) Android
7 1 (0.33%) Mac OS X
7 1 (0.33%) MVS
Processes & Methodologies
1 125 (41.81%) Digital Marketing
2 120 (40.13%) Agile Software Development
3 60 (20.07%) TDD
4 53 (17.73%) Analytics
5 47 (15.72%) Problem-Solving
6 44 (14.72%) Web Development
7 38 (12.71%) CRM
7 38 (12.71%) Mentoring
8 33 (11.04%) Mathematics
9 31 (10.37%) Business Intelligence
9 31 (10.37%) Computer Science
10 29 (9.70%) E-Commerce
11 28 (9.36%) Stakeholder Management
12 23 (7.69%) MVC
13 20 (6.69%) OO
13 20 (6.69%) Responsive Web Design
13 20 (6.69%) Scrum
14 19 (6.35%) Front End Development
14 19 (6.35%) Project Management
15 18 (6.02%) Programme Management
Programming Languages
1 90 (30.10%) JavaScript
2 82 (27.42%) SQL
3 61 (20.40%) C#
4 39 (13.04%) Java
4 39 (13.04%) PHP
5 33 (11.04%) T-SQL
6 23 (7.69%) ES6
6 23 (7.69%) R
7 21 (7.02%) Python
8 12 (4.01%) Bash Shell
9 7 (2.34%) PHP 7
10 4 (1.34%) Apex Code
10 4 (1.34%) Go
10 4 (1.34%) PowerShell
10 4 (1.34%) SOQL
11 3 (1.00%) C
12 1 (0.33%) Ruby
12 1 (0.33%) VBA
Qualifications
1 63 (21.07%) Degree
2 10 (3.34%) HND
2 10 (3.34%) Security Cleared
3 5 (1.67%) SC Cleared
4 3 (1.00%) Computer Science Degree
5 2 (0.67%) CCNP
5 2 (0.67%) Cisco Certification
5 2 (0.67%) DBS Check
6 1 (0.33%) A+ Certification
6 1 (0.33%) CREST Certified
6 1 (0.33%) GCFA
6 1 (0.33%) GREM
6 1 (0.33%) Master's Degree
6 1 (0.33%) MBA
6 1 (0.33%) Numerate Degree
Quality Assurance & Compliance
1 11 (3.68%) GDPR
1 11 (3.68%) QA
2 5 (1.67%) SLA
3 3 (1.00%) Actionable Recommendations
4 2 (0.67%) Data Quality
5 1 (0.33%) WAI
System Software
1 8 (2.68%) Active Directory
2 4 (1.34%) Docker
3 2 (0.67%) Virtual Servers
Systems Management
1 3 (1.00%) Ansible
1 3 (1.00%) Packer
1 3 (1.00%) Terraform
2 1 (0.33%) Kubernetes
Vendors
1 81 (27.09%) Microsoft
2 13 (4.35%) Google
2 13 (4.35%) SAP
3 12 (4.01%) Tableau
4 11 (3.68%) Salesforce.com
5 10 (3.34%) Adobe
6 8 (2.68%) Cognos
7 6 (2.01%) Oracle
8 4 (1.34%) Facebook
8 4 (1.34%) IBM
9 3 (1.00%) RapidMiner
9 3 (1.00%) Twitter
10 2 (0.67%) Cisco
10 2 (0.67%) Meraki
10 2 (0.67%) Red Hat
11 1 (0.33%) Alteryx
11 1 (0.33%) Citrix
11 1 (0.33%) DeepCrawl
11 1 (0.33%) Gigya
11 1 (0.33%) Screaming Frog