Period
to 18 December 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 18 December 2018 with a comparison to the same period over the previous 2 years.

Marketing
England > West Midlands
6 months to
18 Dec 2018
Same period 2017 Same period 2016
Rank 86 42 58
Rank change year-on-year -44 +16 +17
Permanent jobs citing Marketing 259 557 483
As % of all permanent IT jobs advertised in the West Midlands 3.19% 5.55% 4.38%
As % of the General category 9.10% 14.81% 11.34%
Number of salaries quoted 211 490 426
West Midlands median annual salary £42,500 £32,500 £37,500
Median salary % change year-on-year +30.77% -13.33% +15.38%
10th Percentile £24,000 £22,725 £22,875
90th Percentile £75,000 £60,000 £63,125
England median annual salary £50,000 £45,000 £45,000
% change year-on-year +11.11% - -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Permanent vacancies with a requirement for common skills 2,847 3,760 4,259
As % of all permanent IT jobs advertised in the West Midlands 35.04% 37.45% 38.61%
Number of salaries quoted 2,120 2,911 3,330
West Midlands median annual salary £45,000 £40,000 £42,500
Median salary % change year-on-year +12.50% -5.88% -
10th Percentile £25,500 £24,250 £25,750
90th Percentile £71,250 £65,000 £65,000
England median annual salary £55,000 £52,500 £52,500
% change year-on-year +4.76% - +5.00%

Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Marketing as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Marketing in the West Midlands

Marketing
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the West Midlands.

Salary trend for Marketing in the West Midlands

Marketing
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Marketing in the West Midlands over the 6 months to 18 December 2018.

Salary histogram for Marketing in the West Midlands

Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the West Midlands region over the 6 months to 18 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham -16 144 £42,500 +6.25% 42
Warwickshire -15 28 £40,000 +23.08% 10
Coventry -7 21 £60,000 +54.84% 9
Staffordshire -17 17 £30,500 +10.91% 9
Solihull -7 11 £35,000 - 4
Wolverhampton +22 8 £29,500 -15.71% 3
Shropshire -2 8 £35,000 +6.06% 5
Worcestershire -24 6 £48,750 +50.00% 3
Sutton Coldfield -17 5 £40,000 +49.53% 2
Walsall -1 1 £27,500 -71.05% 3
Marketing
England

For the 6 months to 18 December 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Marketing.

1 105 (40.54%) Digital Marketing
2 87 (33.59%) Agile Software Development
3 66 (25.48%) HTML
4 61 (23.55%) JavaScript
5 53 (20.46%) Analytics
6 52 (20.08%) CSS
6 52 (20.08%) E-Commerce
7 51 (19.69%) TDD
8 46 (17.76%) Google
8 46 (17.76%) Degree
9 45 (17.37%) Java
10 43 (16.60%) Social Media
11 39 (15.06%) Retail
12 38 (14.67%) SEO
13 37 (14.29%) MVC
13 37 (14.29%) Microsoft
14 36 (13.90%) C#
14 36 (13.90%) SQL
15 35 (13.51%) CMS
16 33 (12.74%) jQuery
16 33 (12.74%) Mentoring
17 32 (12.36%) Spring
17 32 (12.36%) .NET
17 32 (12.36%) CRM
17 32 (12.36%) Finance
18 30 (11.58%) Git (software)
19 29 (11.20%) HTML5
20 28 (10.81%) Microsoft Azure
20 28 (10.81%) Analytical Skills
20 28 (10.81%) Content Management

Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 35 (13.51%) CMS
2 13 (5.02%) WordPress
3 9 (3.47%) Tomcat
4 6 (2.32%) OpenStack
4 6 (2.32%) SAS
5 5 (1.93%) Adobe Experience Manager
5 5 (1.93%) Apache
5 5 (1.93%) Apache Solr
6 4 (1.54%) Office Communications Server
6 4 (1.54%) SharePoint Server
6 4 (1.54%) WebSphere
7 3 (1.16%) Apache Spark
8 2 (0.77%) Elasticsearch
8 2 (0.77%) IIS
9 1 (0.39%) BizTalk Server
9 1 (0.39%) Mule
9 1 (0.39%) nginx
9 1 (0.39%) SharePoint
9 1 (0.39%) Sitefinity
Applications
1 15 (5.79%) Microsoft Excel
2 14 (5.41%) Microsoft Office
3 12 (4.63%) Microsoft PowerPoint
4 6 (2.32%) Photoshop
5 5 (1.93%) Adobe Creative Suite
5 5 (1.93%) SPSS
6 1 (0.39%) Camtasia
6 1 (0.39%) MS Visio
Business Applications
1 5 (1.93%) Dynamics CRM
2 3 (1.16%) Magento
3 2 (0.77%) Adobe Campaign
3 2 (0.77%) FastStats
3 2 (0.77%) NetSuite
3 2 (0.77%) Oracle Assets
3 2 (0.77%) Oracle Cash Management
3 2 (0.77%) Oracle ERP
3 2 (0.77%) Oracle Payables
3 2 (0.77%) Oracle Procure-to-Pay
3 2 (0.77%) Oracle Receivables
4 1 (0.39%) Dynamics AX
4 1 (0.39%) Raiser's Edge
4 1 (0.39%) SAP CRM
4 1 (0.39%) SAP S/4HANA
Cloud Services
1 28 (10.81%) Microsoft Azure
2 21 (8.11%) AdWords
3 20 (7.72%) Google Analytics
4 15 (5.79%) Amazon AWS
4 15 (5.79%) PaaS
5 10 (3.86%) SaaS
6 8 (3.09%) Cloud Computing
7 6 (2.32%) iPaaS
7 6 (2.32%) OpenShift
8 5 (1.93%) Azure Functions
8 5 (1.93%) IaaS
8 5 (1.93%) Serverless
9 2 (0.77%) G Suite
9 2 (0.77%) GitHub
9 2 (0.77%) Google Tag Manager
9 2 (0.77%) Heroku
9 2 (0.77%) MailChimp
9 2 (0.77%) SmartFocus
10 1 (0.39%) Dynamics 365
10 1 (0.39%) Oracle Service Cloud
Communications & Networking
1 7 (2.70%) Firewall
2 4 (1.54%) Intranet
2 4 (1.54%) Skype
2 4 (1.54%) Unified Communications
3 3 (1.16%) SMS
4 2 (0.77%) Internet
5 1 (0.39%) Intrusion Detection
5 1 (0.39%) NAS
5 1 (0.39%) TCP/IP
5 1 (0.39%) VoIP
5 1 (0.39%) VPN
Database & Business Intelligence
1 15 (5.79%) SQL Server
2 12 (4.63%) Azure SQL Database
2 12 (4.63%) MySQL
3 7 (2.70%) NoSQL
4 5 (1.93%) Data Warehouse
5 4 (1.54%) Big Data
6 3 (1.16%) Amazon QuickSight
6 3 (1.16%) Apache Hive
6 3 (1.16%) Hadoop
6 3 (1.16%) Power BI
6 3 (1.16%) QlikView
6 3 (1.16%) SQL Server 2008
7 2 (0.77%) MongoDB
7 2 (0.77%) PostgreSQL
7 2 (0.77%) Redis
7 2 (0.77%) Relational Database
8 1 (0.39%) SAS Enterprise Guide
8 1 (0.39%) SQL Server 2012
8 1 (0.39%) SQL Server 2016
8 1 (0.39%) SQL Server Reporting Services
Development Applications
1 30 (11.58%) Git (software)
2 15 (5.79%) Subversion
3 14 (5.41%) Maven
4 13 (5.02%) Visual Studio
5 8 (3.09%) Jenkins
6 6 (2.32%) Atlassian Bamboo
6 6 (2.32%) Team Foundation Server
6 6 (2.32%) Vagrant
7 5 (1.93%) Grunt
7 5 (1.93%) SonarQube
7 5 (1.93%) TeamCity
7 5 (1.93%) Visual Studio Team System
8 4 (1.54%) Dreamweaver
9 3 (1.16%) JIRA
10 2 (0.77%) Bugzilla
10 2 (0.77%) Cucumber
10 2 (0.77%) TestRail
11 1 (0.39%) Balsamiq Mockups
11 1 (0.39%) Mocha
11 1 (0.39%) WebDriver
General
1 39 (15.06%) Retail
2 32 (12.36%) Finance
3 12 (4.63%) Publishing
4 8 (3.09%) Advertising
5 7 (2.70%) Manufacturing
5 7 (2.70%) Telecoms
6 6 (2.32%) Brand Awareness
7 5 (1.93%) Automotive
8 3 (1.16%) Games
8 3 (1.16%) Legal
8 3 (1.16%) Pharmaceutical
9 2 (0.77%) General Ledger
10 1 (0.39%) Back Office
10 1 (0.39%) Electronics
10 1 (0.39%) French Language
10 1 (0.39%) German Language
10 1 (0.39%) Law
Job Titles
1 79 (30.50%) Developer
2 27 (10.42%) Analyst
3 22 (8.49%) Architect
4 19 (7.34%) Java Developer
4 19 (7.34%) Lead Developer
5 18 (6.95%) React Developer
6 14 (5.41%) Front End Developer (Client-Side Developer)
7 13 (5.02%) Consultant
8 12 (4.63%) Business Analyst
9 11 (4.25%) .NET Developer
9 11 (4.25%) C# Developer
10 10 (3.86%) C# .NET Developer
10 10 (3.86%) Marketing Executive
10 10 (3.86%) Senior Developer
10 10 (3.86%) Technical Architect
11 9 (3.47%) Lead Java Developer
11 9 (3.47%) Marketing Manager
12 8 (3.09%) Digital Analyst
12 8 (3.09%) Marketing Analyst
12 8 (3.09%) Product Manager
Libraries, Frameworks & Software Standards
1 66 (25.48%) HTML
2 52 (20.08%) CSS
3 33 (12.74%) jQuery
4 32 (12.36%) .NET
4 32 (12.36%) Spring
5 29 (11.20%) HTML5
6 27 (10.42%) React
7 21 (8.11%) XML
8 20 (7.72%) Spring MVC
9 17 (6.56%) ASP.NET
10 15 (5.79%) Twitter Bootstrap
11 14 (5.41%) J2SE
11 14 (5.41%) Java SE
12 13 (5.02%) CSS3
13 12 (4.63%) JSP
14 11 (4.25%) ASP.NET MVC
15 10 (3.86%) AngularJS
15 10 (3.86%) J2EE
16 9 (3.47%) ASP.NET Web API
16 9 (3.47%) Semantic HTML
Miscellaneous
1 43 (16.60%) Social Media
2 28 (10.81%) Analytical Skills
3 18 (6.95%) User Experience
4 9 (3.47%) Driving Licence
4 9 (3.47%) Hybrid Cloud
5 8 (3.09%) Data Centre
5 8 (3.09%) Self-Motivation
6 6 (2.32%) Analytical Mindset
7 5 (1.93%) Client/Server
7 5 (1.93%) Mobile App
7 5 (1.93%) Replication
7 5 (1.93%) Taxonomies
8 4 (1.54%) Augmented Reality
8 4 (1.54%) Management Information System
8 4 (1.54%) N-Tier
9 3 (1.16%) Blog
9 3 (1.16%) EPoS
9 3 (1.16%) Smart Meter
10 2 (0.77%) Data Structures
10 2 (0.77%) Tandem
Operating Systems
1 20 (7.72%) Linux
2 12 (4.63%) Apple iOS
3 4 (1.54%) Unix
3 4 (1.54%) Windows
Processes & Methodologies
1 105 (40.54%) Digital Marketing
2 87 (33.59%) Agile Software Development
3 53 (20.46%) Analytics
4 52 (20.08%) E-Commerce
5 51 (19.69%) TDD
6 38 (14.67%) SEO
7 37 (14.29%) MVC
8 33 (12.74%) Mentoring
9 32 (12.36%) CRM
10 28 (10.81%) Content Management
11 27 (10.42%) Marketing Strategy
12 26 (10.04%) Creative Thinking
13 25 (9.65%) Problem-Solving
14 23 (8.88%) Presales
15 22 (8.49%) Stakeholder Management
15 22 (8.49%) Web Development
16 21 (8.11%) Customer Engagement
16 21 (8.11%) Pay per click
17 20 (7.72%) Email Marketing
18 19 (7.34%) Responsive Web Design
Programming Languages
1 61 (23.55%) JavaScript
2 45 (17.37%) Java
3 36 (13.90%) C#
3 36 (13.90%) SQL
4 15 (5.79%) PHP
5 7 (2.70%) Java 8
5 7 (2.70%) Python
6 6 (2.32%) PowerShell
6 6 (2.32%) Shell Script
7 5 (1.93%) R
7 5 (1.93%) T-SQL
8 3 (1.16%) C
8 3 (1.16%) ES6
9 1 (0.39%) Clojure
9 1 (0.39%) Elixir
9 1 (0.39%) Erlang
9 1 (0.39%) Lisp
9 1 (0.39%) PHP 7
9 1 (0.39%) Ruby
9 1 (0.39%) TypeScript
Qualifications
1 46 (17.76%) Degree
2 8 (3.09%) Security Cleared
3 4 (1.54%) Computer Science Degree
4 2 (0.77%) Postgraduate
5 1 (0.39%) CISM
5 1 (0.39%) CISSP
5 1 (0.39%) HND
5 1 (0.39%) ISEB
5 1 (0.39%) NVQ Level 3
5 1 (0.39%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 8 (3.09%) GDPR
2 6 (2.32%) QA
2 6 (2.32%) SLA
3 3 (1.16%) Data Quality
4 1 (0.39%) ISO/IEC 27001
4 1 (0.39%) PCI DSS
4 1 (0.39%) PMO
System Software
1 8 (3.09%) Docker
2 6 (2.32%) Active Directory
3 5 (1.93%) Varnish
4 1 (0.39%) Hyper-V
4 1 (0.39%) Virtual Machines
Systems Management
1 7 (2.70%) Packer
1 7 (2.70%) Terraform
2 6 (2.32%) Consul
2 6 (2.32%) Kubernetes
3 5 (1.93%) Single Sign-On
4 4 (1.54%) NetBackup
5 1 (0.39%) Ansible
5 1 (0.39%) Matomo
5 1 (0.39%) Systems Management Server (SMS)
Vendors
1 46 (17.76%) Google
2 37 (14.29%) Microsoft
3 16 (6.18%) Twitter
4 15 (5.79%) Adobe
5 13 (5.02%) Salesforce.com
6 11 (4.25%) SAP
7 8 (3.09%) Xamarin
8 7 (2.70%) Facebook
8 7 (2.70%) hybris
9 5 (1.93%) Atlassian
10 4 (1.54%) CommVault
10 4 (1.54%) Dell
10 4 (1.54%) EMC
10 4 (1.54%) HubSpot
10 4 (1.54%) IBM
10 4 (1.54%) Veritas
11 3 (1.16%) DoubleClick
11 3 (1.16%) Hootsuite
11 3 (1.16%) Tableau
12 2 (0.77%) Screaming Frog