Period
to 23 September 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 23 September 2019 with a comparison to the same period over the previous 2 years.

Marketing
England > West Midlands
6 months to
23 Sep 2019
Same period 2018 Same period 2017
Rank 98 54 50
Rank change year-on-year -44 -4 +21
Permanent jobs citing Marketing 217 384 490
As % of all permanent IT jobs advertised in the West Midlands 2.91% 4.45% 4.95%
As % of the General category 8.24% 10.66% 12.38%
Number of salaries quoted 186 342 425
West Midlands median annual salary £42,500 £40,000 £35,000
Median salary % change year-on-year +6.25% +14.29% +9.38%
10th Percentile £25,250 £21,500 £23,750
90th Percentile £58,750 £69,875 £60,000
England median annual salary £50,000 £47,500 £45,000
% change year-on-year +5.26% +5.56% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Permanent vacancies with a requirement for common skills 2,633 3,602 3,957
As % of all permanent IT jobs advertised in the West Midlands 35.29% 41.72% 39.97%
Number of salaries quoted 1,923 2,651 3,175
West Midlands median annual salary £45,000 £42,500 £40,000
Median salary % change year-on-year +5.88% +6.25% -3.13%
10th Percentile £26,750 £25,500 £26,250
90th Percentile £71,250 £70,000 £65,000
England median annual salary £55,000 £52,500 £51,000
% change year-on-year +4.76% +2.94% +2.00%

Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Marketing as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Marketing in the West Midlands

Marketing
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the West Midlands.

Salary trend for Marketing in the West Midlands

Marketing
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Marketing in the West Midlands over the 6 months to 23 September 2019.

Salary histogram for Marketing in the West Midlands

Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the West Midlands region over the 6 months to 23 September 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham -14 88 £42,500 - 38
Staffordshire +22 35 £50,000 +47.06% 12
Warwickshire -29 24 £35,000 -9.68% 4
Worcestershire -5 18 £42,000 +40.00% 8
Dudley - 14 £25,000 -
Shropshire +10 13 £30,000 -25.00% 10
Coventry -16 10 £35,000 -26.32% 5
Solihull -36 8 £53,750 +80.67% 1
Sutton Coldfield +8 4 £100,000 +150.00%
Wolverhampton -8 1 £45,000 +32.35%
Marketing
England

For the 6 months to 23 September 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Marketing.

1 80 (36.87%) Microsoft
2 68 (31.34%) SQL
2 68 (31.34%) Agile Software Development
2 68 (31.34%) Digital Marketing
3 56 (25.81%) JavaScript
4 48 (22.12%) SQL Server
5 45 (20.74%) Problem-Solving
6 43 (19.82%) Degree
7 40 (18.43%) .NET
7 40 (18.43%) Finance
8 39 (17.97%) Retail
8 39 (17.97%) Git (software)
9 38 (17.51%) C#
10 37 (17.05%) HTML
11 35 (16.13%) Analytical Skills
12 34 (15.67%) Azure
12 34 (15.67%) Business Intelligence
13 33 (15.21%) Visual Studio
14 29 (13.36%) ASP.NET
14 29 (13.36%) Analytics
14 29 (13.36%) DevOps
15 28 (12.90%) CSS
15 28 (12.90%) CRM
16 27 (12.44%) Microsoft Excel
17 26 (11.98%) SQL Server Reporting Services
18 25 (11.52%) Manufacturing
18 25 (11.52%) Telecoms
18 25 (11.52%) Public Sector
19 24 (11.06%) TDD
19 24 (11.06%) Visual Studio Team System

Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (5.53%) CMS
2 6 (2.76%) Apache
2 6 (2.76%) Elasticsearch
2 6 (2.76%) IIS
3 5 (2.30%) Umbraco
4 4 (1.84%) SAS
4 4 (1.84%) WordPress
5 3 (1.38%) MS Exchange
5 3 (1.38%) Sitefinity
6 2 (0.92%) Drupal
7 1 (0.46%) BizTalk Server
7 1 (0.46%) nginx
7 1 (0.46%) SharePoint
7 1 (0.46%) SharePoint Server
Applications
1 27 (12.44%) Microsoft Excel
2 20 (9.22%) Microsoft Office
3 9 (4.15%) Spreadsheet
4 4 (1.84%) Microsoft PowerPoint
5 2 (0.92%) Adobe Creative Suite
5 2 (0.92%) Adobe Illustrator
5 2 (0.92%) Photoshop
Business Applications
1 11 (5.07%) Magento
2 6 (2.76%) Dynamics CRM
3 2 (0.92%) Dynamics NAV
3 2 (0.92%) FastStats
3 2 (0.92%) FastStats PeopleStage
4 1 (0.46%) Data Workbench
4 1 (0.46%) Dynamics AX
4 1 (0.46%) Raiser's Edge
4 1 (0.46%) Salesforce.com CRM
4 1 (0.46%) SAP MDG
Cloud Services
1 34 (15.67%) Azure
2 14 (6.45%) Power Platform
3 10 (4.61%) Serverless
4 8 (3.69%) SaaS
5 7 (3.23%) AWS
5 7 (3.23%) G Suite
6 6 (2.76%) Azure ExpressRoute
6 6 (2.76%) Azure Functions
6 6 (2.76%) IaaS
6 6 (2.76%) PaaS
7 5 (2.30%) Cloud Computing
7 5 (2.30%) Force.com
7 5 (2.30%) Google Analytics
8 4 (1.84%) Dynamics 365
9 3 (1.38%) GitHub
10 2 (0.92%) GCP
10 2 (0.92%) Slack
11 1 (0.46%) Adobe Analytics
11 1 (0.46%) AdWords
11 1 (0.46%) MailChimp
Communications & Networking
1 7 (3.23%) Firewall
2 5 (2.30%) Internet
3 4 (1.84%) GoToMeeting
4 3 (1.38%) DNS
4 3 (1.38%) LAN
5 2 (0.92%) Broadband
5 2 (0.92%) FTP
5 2 (0.92%) HTTP
5 2 (0.92%) Intranet
5 2 (0.92%) Skype
5 2 (0.92%) WAN
5 2 (0.92%) WLAN
6 1 (0.46%) DHCP
6 1 (0.46%) IPv4
6 1 (0.46%) IPv6
6 1 (0.46%) RTP
6 1 (0.46%) SAN
6 1 (0.46%) TCP/IP
6 1 (0.46%) VoIP
6 1 (0.46%) Wi-Fi
Database & Business Intelligence
1 48 (22.12%) SQL Server
2 26 (11.98%) SQL Server Reporting Services
3 16 (7.37%) MySQL
4 14 (6.45%) Power BI
5 12 (5.53%) BusinessObjects
6 11 (5.07%) QlikView
6 11 (5.07%) SQL Server Integration Services
7 10 (4.61%) PostgreSQL
8 8 (3.69%) Data Warehouse
9 7 (3.23%) Data Mining
9 7 (3.23%) Oracle Reports
10 6 (2.76%) Azure SQL Database
10 6 (2.76%) Qlik Sense
11 5 (2.30%) BusinessObjects Business Intelligence
12 3 (1.38%) Big Data
12 3 (1.38%) MongoDB
12 3 (1.38%) SQL Server 2014
12 3 (1.38%) SQL Server 2016
13 2 (0.92%) Oracle Discoverer
14 1 (0.46%) NoSQL
Development Applications
1 39 (17.97%) Git (software)
2 33 (15.21%) Visual Studio
3 24 (11.06%) Visual Studio Team System
4 11 (5.07%) Jenkins
4 11 (5.07%) JIRA
5 9 (4.15%) SonarQube
5 9 (4.15%) Subversion
6 6 (2.76%) Atlassian Bamboo
6 6 (2.76%) JMeter
6 6 (2.76%) JUnit
6 6 (2.76%) Maven
6 6 (2.76%) SQL Server Management Studio (SSMS)
7 4 (1.84%) Team Foundation Server
7 4 (1.84%) webpack
8 3 (1.38%) Babel
8 3 (1.38%) Cucumber
8 3 (1.38%) Selenium
9 2 (0.92%) Axure RP
9 2 (0.92%) Oracle Forms
10 1 (0.46%) gulp
General
1 40 (18.43%) Finance
2 39 (17.97%) Retail
3 25 (11.52%) Manufacturing
3 25 (11.52%) Public Sector
3 25 (11.52%) Telecoms
4 22 (10.14%) Electronics
5 15 (6.91%) Advertising
6 6 (2.76%) Local Government
7 5 (2.30%) Social Housing
8 2 (0.92%) Automotive
8 2 (0.92%) Games
8 2 (0.92%) Legal
8 2 (0.92%) Publishing
9 1 (0.46%) Aerospace
9 1 (0.46%) Billing
9 1 (0.46%) Brand Awareness
Job Titles
1 84 (38.71%) Developer
2 28 (12.90%) Analyst
3 27 (12.44%) .NET Developer
4 20 (9.22%) Consultant
5 17 (7.83%) Data Analyst
6 15 (6.91%) Java Developer
7 12 (5.53%) PHP Developer
7 12 (5.53%) Senior Developer
8 11 (5.07%) React Developer
9 10 (4.61%) Administrator
9 10 (4.61%) Architect
10 9 (4.15%) Graduate
10 9 (4.15%) Web Developer
11 8 (3.69%) Insight Analyst
11 8 (3.69%) Lead Developer
11 8 (3.69%) Marketing Manager
12 7 (3.23%) Digital Executive
12 7 (3.23%) Digital Marketing Executive
12 7 (3.23%) Marketing Executive
12 7 (3.23%) Solutions Architect
Libraries, Frameworks & Software Standards
1 40 (18.43%) .NET
2 37 (17.05%) HTML
3 29 (13.36%) ASP.NET
4 28 (12.90%) CSS
5 15 (6.91%) HTML5
5 15 (6.91%) jQuery
5 15 (6.91%) Spring
6 8 (3.69%) CSS3
6 8 (3.69%) Redux
6 8 (3.69%) Web Services
7 7 (3.23%) RESTful
7 7 (3.23%) Twitter Bootstrap
8 6 (2.76%) Apache NiFi
8 6 (2.76%) Elastic Stack
8 6 (2.76%) J2EE
8 6 (2.76%) JDBC
8 6 (2.76%) JPA
8 6 (2.76%) Spring Boot
9 5 (2.30%) J2SE
9 5 (2.30%) Java SE
Miscellaneous
1 35 (16.13%) Analytical Skills
2 16 (7.37%) Social Media
2 16 (7.37%) User Experience
3 10 (4.61%) Self-Motivation
4 6 (2.76%) Blog
4 6 (2.76%) Hybrid Cloud
5 5 (2.30%) Management Information System
6 4 (1.84%) Driving Licence
6 4 (1.84%) Greenfield Project
7 3 (1.38%) Graphic Design
8 2 (0.92%) Algorithms
8 2 (0.92%) Data Protection Act
8 2 (0.92%) Marketing Technology
8 2 (0.92%) Virtual Team
9 1 (0.46%) Analytical Mindset
9 1 (0.46%) Cyber Defence
9 1 (0.46%) Data Structures
9 1 (0.46%) Linux Command Line
9 1 (0.46%) Private Cloud
9 1 (0.46%) Social Network
Operating Systems
1 18 (8.29%) Linux
2 12 (5.53%) Unix
3 11 (5.07%) Windows
4 5 (2.30%) Windows Server
5 4 (1.84%) Apple iOS
6 2 (0.92%) Windows 10
6 2 (0.92%) Windows Server 2008
6 2 (0.92%) Windows Server 2012
7 1 (0.46%) Mac OS
7 1 (0.46%) Mac OS X
7 1 (0.46%) MVS
Processes & Methodologies
1 68 (31.34%) Agile Software Development
1 68 (31.34%) Digital Marketing
2 45 (20.74%) Problem-Solving
3 34 (15.67%) Business Intelligence
4 29 (13.36%) Analytics
4 29 (13.36%) DevOps
5 28 (12.90%) CRM
6 24 (11.06%) TDD
7 22 (10.14%) Collaborative Working
7 22 (10.14%) Computer Science
7 22 (10.14%) Programme Management
7 22 (10.14%) Scrum
7 22 (10.14%) Software Engineering
8 21 (9.68%) Open Source
9 19 (8.76%) Web Development
10 17 (7.83%) Marketing Strategy
10 17 (7.83%) Presales
11 16 (7.37%) Business Development
11 16 (7.37%) Project Delivery
12 15 (6.91%) Decision-Making
Programming Languages
1 68 (31.34%) SQL
2 56 (25.81%) JavaScript
3 38 (17.51%) C#
4 20 (9.22%) PHP
5 16 (7.37%) Java
5 16 (7.37%) T-SQL
6 10 (4.61%) R
7 8 (3.69%) ES6
8 7 (3.23%) PHP 7
8 7 (3.23%) Python
9 6 (2.76%) PowerShell
10 3 (1.38%) TypeScript
11 2 (0.92%) Bash Shell
11 2 (0.92%) C
11 2 (0.92%) PL/SQL
12 1 (0.46%) Apex Code
12 1 (0.46%) Go
12 1 (0.46%) SOQL
Qualifications
1 43 (19.82%) Degree
2 18 (8.29%) HND
3 6 (2.76%) SC Cleared
3 6 (2.76%) Security Cleared
4 2 (0.92%) DBS Check
5 1 (0.46%) A+ Certification
5 1 (0.46%) CCNA
5 1 (0.46%) Cisco Certification
5 1 (0.46%) CREST Certified
5 1 (0.46%) GCFA
5 1 (0.46%) GREM
5 1 (0.46%) Numerate Degree
5 1 (0.46%) NVQ Level 3
Quality Assurance & Compliance
1 21 (9.68%) QA
2 6 (2.76%) Data Quality
3 2 (0.92%) Actionable Recommendations
4 1 (0.46%) GDPR
4 1 (0.46%) ISO/IEC 20000
4 1 (0.46%) SLA
System Software
1 8 (3.69%) Active Directory
2 2 (0.92%) Docker
Systems Management
1 6 (2.76%) Kibana
1 6 (2.76%) logstash
2 2 (0.92%) Ansible
2 2 (0.92%) Kubernetes
2 2 (0.92%) Opscode Chef
2 2 (0.92%) Puppet
2 2 (0.92%) Salt
2 2 (0.92%) Terraform
3 1 (0.46%) Cisco IPCC
Vendors
1 80 (36.87%) Microsoft
2 22 (10.14%) SAP
3 21 (9.68%) Oracle
4 15 (6.91%) Google
5 11 (5.07%) Salesforce.com
6 9 (4.15%) Tableau
7 7 (3.23%) Cognos
7 7 (3.23%) Facebook
7 7 (3.23%) Twitter
8 5 (2.30%) Adobe
9 3 (1.38%) AlienVault
10 2 (0.92%) Apteco
10 2 (0.92%) Omniture
10 2 (0.92%) Pardot
10 2 (0.92%) Salesforce Marketing Cloud
10 2 (0.92%) SaltStack
11 1 (0.46%) IBM
11 1 (0.46%) Informatica
11 1 (0.46%) Tealium
11 1 (0.46%) Virgin Media