Period
to 7 August 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 7 August 2020 with a comparison to the same period over the previous 2 years.

Marketing
England > West Midlands
6 months to
7 Aug 2020
Same period 2019 Same period 2018
Rank 100 93 50
Rank change year-on-year -7 -43 +10
Permanent jobs citing Marketing 75 254 434
As % of all permanent jobs advertised in the West Midlands 2.24% 3.29% 4.75%
As % of the General category 6.53% 9.19% 11.30%
Number of salaries quoted 71 242 426
Median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - +6.67%
10th Percentile £26,250 £26,250 £22,500
90th Percentile £67,500 £56,250 £67,500
England median annual salary £55,000 £50,000 £47,000
% change year-on-year +10.00% +6.38% +4.44%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Permanent vacancies with a requirement for common skills 1,148 2,765 3,842
As % of all permanent IT jobs advertised in the West Midlands 34.35% 35.82% 42.03%
Number of salaries quoted 881 2,019 2,858
Median annual salary £47,500 £45,000 £42,500
Median salary % change year-on-year +5.56% +5.88% +6.25%
10th Percentile £30,000 £26,750 £25,750
90th Percentile £72,500 £69,550 £67,500
England median annual salary £60,000 £55,000 £52,500
% change year-on-year +9.09% +4.76% +5.00%

Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Marketing as a proportion of all IT jobs advertised in the West Midlands.

Job vacancy trend for Marketing in the West Midlands

Marketing
Salary Trend in the West Midlands

3-month moving average salary quoted in jobs citing Marketing in the West Midlands.

Salary trend for Marketing in the West Midlands

Marketing
Salary Histogram in the West Midlands

Salary distribution for jobs citing Marketing in the West Midlands over the 6 months to 7 August 2020.

Salary histogram for Marketing in the West Midlands

Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the West Midlands region over the 6 months to 7 August 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +5 36 £52,500 +31.25% 8
Staffordshire +5 14 £30,000 -40.00% 4
Warwickshire +8 10 £35,000 - 4
Coventry +33 4 £32,500 -7.14% 1
Sutton Coldfield +8 3 £31,250 -10.71%
Solihull +5 2 £36,000 -33.02%
Shropshire +13 1 - - 1
Marketing
England

For the 6 months to 7 August 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Marketing.

1 24 (32.00%) Agile Software Development
2 17 (22.67%) Microsoft
2 17 (22.67%) Digital Marketing
3 16 (21.33%) JavaScript
3 16 (21.33%) E-Commerce
4 12 (16.00%) CSS
4 12 (16.00%) HTML
4 12 (16.00%) Azure
5 11 (14.67%) jQuery
6 10 (13.33%) DevOps
6 10 (13.33%) Windows
6 10 (13.33%) Dell
6 10 (13.33%) Analytical Skills
6 10 (13.33%) Problem-Solving
7 9 (12.00%) Citrix
7 9 (12.00%) Active Directory
7 9 (12.00%) SQL
7 9 (12.00%) VMware
7 9 (12.00%) Web Development
7 9 (12.00%) Hyper-V
8 8 (10.67%) Magento
8 8 (10.67%) FMCG
8 8 (10.67%) Scrum
8 8 (10.67%) CRM
8 8 (10.67%) Requirements Gathering
9 7 (9.33%) Git (software)
9 7 (9.33%) Degree
9 7 (9.33%) Shopify
9 7 (9.33%) KnockoutJS
10 6 (8.00%) Dynamics NAV

Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (6.67%) CMS
2 4 (5.33%) IIS
3 3 (4.00%) WordPress
4 2 (2.67%) SAS
5 1 (1.33%) Oracle SOA Suite
Applications
1 2 (2.67%) Microsoft Excel
1 2 (2.67%) Microsoft Office
1 2 (2.67%) Microsoft PowerPoint
2 1 (1.33%) Adobe After Effects
2 1 (1.33%) Adobe Creative Suite
2 1 (1.33%) Adobe Illustrator
2 1 (1.33%) Adobe Premiere
2 1 (1.33%) InDesign
2 1 (1.33%) Photoshop
Business Applications
1 8 (10.67%) Magento
2 7 (9.33%) Shopify
3 6 (8.00%) Dynamics NAV
4 3 (4.00%) Dynamics CRM
5 2 (2.67%) Oracle ERP
5 2 (2.67%) Salesforce.com CRM
5 2 (2.67%) SAP S/4HANA
5 2 (2.67%) SAP SD
5 2 (2.67%) Social Studio
6 1 (1.33%) NetSuite
6 1 (1.33%) Oracle Assets
6 1 (1.33%) Oracle Cash Management
6 1 (1.33%) Oracle General Ledger
6 1 (1.33%) Oracle Payables
6 1 (1.33%) Oracle Procure-to-Pay
6 1 (1.33%) Oracle Receivables
6 1 (1.33%) SAP CRM
6 1 (1.33%) SAP GTS
6 1 (1.33%) Sprinklr
Cloud Services
1 12 (16.00%) Azure
2 5 (6.67%) Cloud Computing
3 3 (4.00%) Google Analytics
3 3 (4.00%) Office 365
3 3 (4.00%) SaaS
3 3 (4.00%) Salesforce Sales Cloud
4 2 (2.67%) Dynamics 365
4 2 (2.67%) Google Sheets
4 2 (2.67%) PaaS
4 2 (2.67%) Power Automate
4 2 (2.67%) Power Platform
4 2 (2.67%) PowerApps
4 2 (2.67%) Trello
5 1 (1.33%) AWS
5 1 (1.33%) Boomi
5 1 (1.33%) Google Tag Manager
5 1 (1.33%) IaaS
5 1 (1.33%) npm
5 1 (1.33%) Oracle Service Cloud
Communications & Networking
1 6 (8.00%) DHCP
1 6 (8.00%) DNS
2 5 (6.67%) Internet
3 3 (4.00%) Broadband
3 3 (4.00%) Remote Desktop
4 1 (1.33%) Intrusion Detection
Database & Business Intelligence
1 5 (6.67%) SQL Server
2 2 (2.67%) Big Data
2 2 (2.67%) SAP HANA
3 1 (1.33%) Electronic Patient Records
3 1 (1.33%) Oracle Database
3 1 (1.33%) RDBMS
3 1 (1.33%) Relational Database
3 1 (1.33%) SQL Server Reporting Services
Development Applications
1 7 (9.33%) Git (software)
2 4 (5.33%) SQL Server Management Studio (SSMS)
2 4 (5.33%) Visual Studio
3 3 (4.00%) Atlassian Bamboo
3 3 (4.00%) Hudson
3 3 (4.00%) Jenkins
3 3 (4.00%) Vagrant
4 2 (2.67%) JIRA
5 1 (1.33%) Babel
5 1 (1.33%) webpack
General
1 6 (8.00%) Finance
1 6 (8.00%) Retail
2 5 (6.67%) Public Sector
3 3 (4.00%) Games
3 3 (4.00%) Law
3 3 (4.00%) Manufacturing
4 2 (2.67%) Advertising
4 2 (2.67%) Legal
5 1 (1.33%) Aerospace
5 1 (1.33%) Billing
5 1 (1.33%) Electronics
5 1 (1.33%) General Ledger
5 1 (1.33%) Pharmaceutical
5 1 (1.33%) Telecoms
Job Titles
1 17 (22.67%) Developer
2 11 (14.67%) Front End Developer (Client-Side Developer)
3 7 (9.33%) Analyst
3 7 (9.33%) Architect
3 7 (9.33%) Web Developer
4 6 (8.00%) Front End Web Developer (Client-Side Developer)
4 6 (8.00%) IT Support
4 6 (8.00%) IT Support Specialist
4 6 (8.00%) Product Manager
4 6 (8.00%) Support Specialist
5 5 (6.67%) Consultant
6 4 (5.33%) .NET Developer
6 4 (5.33%) .NET Software Developer
6 4 (5.33%) Senior Developer
6 4 (5.33%) Software Developer
7 3 (4.00%) Azure Engineer
7 3 (4.00%) DevOps Engineer
7 3 (4.00%) Senior Front-End Developer
7 3 (4.00%) SEO Executive
7 3 (4.00%) Service Architect
Libraries, Frameworks & Software Standards
1 12 (16.00%) CSS
1 12 (16.00%) HTML
2 11 (14.67%) jQuery
3 7 (9.33%) KnockoutJS
4 4 (5.33%) .NET
4 4 (5.33%) HTML5
4 4 (5.33%) Razor View Engine
4 4 (5.33%) Sass
4 4 (5.33%) Vue.js
5 2 (2.67%) Oracle Fusion
5 2 (2.67%) React
6 1 (1.33%) AngularJS
6 1 (1.33%) GatsbyJS
6 1 (1.33%) GraphQL
6 1 (1.33%) JSON
6 1 (1.33%) Natural Language Processing
6 1 (1.33%) Node.js
6 1 (1.33%) RESTful
Miscellaneous
1 10 (13.33%) Analytical Skills
2 8 (10.67%) FMCG
3 4 (5.33%) Analytical Mindset
3 4 (5.33%) User Experience
4 3 (4.00%) Clustering
4 3 (4.00%) Smart Home
4 3 (4.00%) Social Media
4 3 (4.00%) Virtual Team
5 2 (2.67%) Digital Media
5 2 (2.67%) Greenfield Project
6 1 (1.33%) Blog
6 1 (1.33%) Data Structures
6 1 (1.33%) Internet of Things
6 1 (1.33%) LIMS
6 1 (1.33%) NHS
6 1 (1.33%) Self-Motivation
6 1 (1.33%) Social Network
6 1 (1.33%) Video\Live Streaming
Operating Systems
1 10 (13.33%) Windows
2 6 (8.00%) Windows 10
2 6 (8.00%) Windows Server
3 1 (1.33%) Linux
Processes & Methodologies
1 24 (32.00%) Agile Software Development
2 17 (22.67%) Digital Marketing
3 16 (21.33%) E-Commerce
4 10 (13.33%) DevOps
4 10 (13.33%) Problem-Solving
5 9 (12.00%) Web Development
6 8 (10.67%) CRM
6 8 (10.67%) Requirements Gathering
6 8 (10.67%) Scrum
7 6 (8.00%) Content Management
7 6 (8.00%) Continuous Integration
7 6 (8.00%) Critical Thinking
7 6 (8.00%) Front End Development
7 6 (8.00%) Presales
7 6 (8.00%) Product Management
7 6 (8.00%) Project Management
8 5 (6.67%) Backlog Management
8 5 (6.67%) Continuous Improvement
8 5 (6.67%) Pay per click
8 5 (6.67%) Resource Management
Programming Languages
1 16 (21.33%) JavaScript
2 9 (12.00%) SQL
3 4 (5.33%) C#
3 4 (5.33%) Python
3 4 (5.33%) T-SQL
4 3 (4.00%) Go
4 3 (4.00%) Java
4 3 (4.00%) Ruby
5 2 (2.67%) C
5 2 (2.67%) R
6 1 (1.33%) PHP
Qualifications
1 7 (9.33%) Degree
2 5 (6.67%) Master's Degree
3 3 (4.00%) MCSA
3 3 (4.00%) MCSE
3 3 (4.00%) Microsoft Certification
3 3 (4.00%) VMware Certified Professional (VCP)
4 2 (2.67%) Security Cleared
4 2 (2.67%) TOGAF Certification
5 1 (1.33%) ISEB
5 1 (1.33%) ISTQB
5 1 (1.33%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 3 (4.00%) QA
2 1 (1.33%) GMP
System Software
1 9 (12.00%) Active Directory
1 9 (12.00%) Hyper-V
2 3 (4.00%) Docker
2 3 (4.00%) VMware ESXi
2 3 (4.00%) VMware Infrastructure
2 3 (4.00%) vSphere
2 3 (4.00%) XenApp
Systems Management
1 6 (8.00%) WSUS
2 3 (4.00%) Consul
2 3 (4.00%) Docker Swarm
2 3 (4.00%) Kubernetes
2 3 (4.00%) Microsoft Clustering
2 3 (4.00%) Nagios
2 3 (4.00%) Packer
2 3 (4.00%) Terraform
3 1 (1.33%) HP ALM
3 1 (1.33%) Single Sign-On
Vendors
1 17 (22.67%) Microsoft
2 10 (13.33%) Dell
3 9 (12.00%) Citrix
3 9 (12.00%) VMware
4 6 (8.00%) Cisco
5 5 (6.67%) Salesforce.com
6 4 (5.33%) Google
6 4 (5.33%) Salesforce Marketing Cloud
7 3 (4.00%) Oracle
7 3 (4.00%) SAP
8 2 (2.67%) HP
8 2 (2.67%) IBM
8 2 (2.67%) Tableau
9 1 (1.33%) Adobe
9 1 (1.33%) EMC
9 1 (1.33%) Facebook
9 1 (1.33%) Hootsuite
9 1 (1.33%) Jitterbit
9 1 (1.33%) MuleSoft
9 1 (1.33%) Twitter