Period
to 22 November 2017

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 22 November 2017 with a comparison to the same period over the previous 2 years.

Marketing
England > West Midlands
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 42 62 76
Rank change year-on-year +20 +14 +21
Permanent jobs citing Marketing 546 491 383
As % of all permanent IT jobs advertised in the West Midlands 5.37% 4.28% 3.55%
As % of the General category 14.20% 11.10% 9.59%
Number of salaries quoted 482 439 403
West Midlands median annual salary £33,000 £35,000 £34,000
Median salary % change year-on-year -5.71% +2.94% -2.86%
10th Percentile £23,500 £22,000 £21,750
90th Percentile £60,000 £62,500 £57,500
England median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Permanent vacancies with a requirement for common skills 3846 4424 3992
As % of all permanent IT jobs advertised in the West Midlands 37.82% 38.52% 37.05%
Number of salaries quoted 3001 3415 3152
West Midlands median annual salary £40,000 £42,000 £42,500
Median salary % change year-on-year -4.76% -1.18% -
10th Percentile £25,000 £25,000 £25,000
90th Percentile £63,750 £65,000 £63,750
England median annual salary £52,500 £52,115 £50,000
% change year-on-year +0.74% +4.23% -

Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Marketing as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Marketing in the West Midlands

Marketing
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the West Midlands.

Salary trend for Marketing in the West Midlands

Marketing
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Marketing in the West Midlands over the 6 months to 22 November 2017.

Salary histogram for Marketing in the West Midlands

Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the West Midlands region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +20 203 £40,000 +14.29% 17
Warwickshire +5 117 £32,500 -7.14% 4
Staffordshire -1 61 £30,000 -29.41% 8
Coventry +14 42 £35,000 +40.00% 3
Halesowen -14 27 £26,000 -48.00% 4
Worcestershire -5 22 £32,750 +9.17% 6
Shropshire +4 18 £35,000 +29.63%
Solihull -9 14 £35,000 -22.22%
Wolverhampton +2 4 £45,000 +66.67% 1
Sutton Coldfield +9 3 £31,750 +54.88% 1
Walsall 0 2 £95,000 +72.73%
Dudley +11 1 £25,000 -37.50%
Marketing
England

For the 6 months to 22 November 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Marketing.

1 219 (40.11%) HTML
2 198 (36.26%) JavaScript
3 195 (35.71%) CSS
4 148 (27.11%) SQL
5 133 (24.36%) PHP
5 133 (24.36%) jQuery
6 123 (22.53%) Social Media
7 117 (21.43%) Retail
8 114 (20.88%) SEO
9 108 (19.78%) Analytics
10 107 (19.60%) Digital Marketing
11 106 (19.41%) Finance
12 101 (18.50%) Agile Software Development
13 100 (18.32%) Degree
14 92 (16.85%) HTML5
15 91 (16.67%) MySQL
16 89 (16.30%) MVC
17 86 (15.75%) Analytical Skills
18 83 (15.20%) Git (software)
19 82 (15.02%) AngularJS
20 81 (14.84%) .NET
21 80 (14.65%) C#
22 77 (14.10%) E-Commerce
23 74 (13.55%) Linux
24 70 (12.82%) Google
25 65 (11.90%) Open Source
26 63 (11.54%) Web Development
26 63 (11.54%) CMS
26 63 (11.54%) Sass
27 62 (11.36%) Front End Development

Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 63 (11.54%) CMS
2 61 (11.17%) WordPress
3 36 (6.59%) SAS
4 11 (2.01%) Drupal
4 11 (2.01%) Joomla!
5 10 (1.83%) Apache
6 9 (1.65%) Umbraco
7 8 (1.47%) Sitecore CMS
8 7 (1.28%) IIS
9 5 (0.92%) Apache Spark
9 5 (0.92%) nginx
10 3 (0.55%) WebSphere
11 2 (0.37%) Elasticsearch
11 2 (0.37%) Moodle
11 2 (0.37%) SharePoint
12 1 (0.18%) Apache Solr
12 1 (0.18%) Confluence
12 1 (0.18%) SugarCRM
Applications
1 55 (10.07%) Photoshop
2 53 (9.71%) Microsoft Excel
3 41 (7.51%) Adobe Illustrator
4 18 (3.30%) Microsoft PowerPoint
5 15 (2.75%) Microsoft Office
6 12 (2.20%) Adobe Creative Suite
7 10 (1.83%) Microsoft Project
7 10 (1.83%) SPSS
8 3 (0.55%) InDesign
9 1 (0.18%) Adobe After Effects
9 1 (0.18%) Adobe Premiere
9 1 (0.18%) InVision
Business Applications
1 31 (5.68%) Magento
2 10 (1.83%) OpenCart
3 7 (1.28%) Salesforce.com CRM
3 7 (1.28%) SAP S/4HANA
4 4 (0.73%) Eloqua
5 3 (0.55%) SAP EWM
5 3 (0.55%) SAP WM
6 2 (0.37%) WebTrends
7 1 (0.18%) Dynamics CRM
7 1 (0.18%) osCommerce
7 1 (0.18%) Sage 200
7 1 (0.18%) Sage 500
7 1 (0.18%) Sage X3
7 1 (0.18%) SAP HCM
7 1 (0.18%) Shopify
Cloud Services
1 46 (8.42%) Google Analytics
2 35 (6.41%) AdWords
3 26 (4.76%) Microsoft Azure
3 26 (4.76%) SaaS
4 18 (3.30%) PaaS
5 15 (2.75%) Amazon AWS
6 8 (1.47%) GitHub
7 4 (0.73%) Salesforce Sales Cloud
7 4 (0.73%) Salesforce Service Cloud
7 4 (0.73%) Silverpop
8 3 (0.55%) Google Cloud Platform
8 3 (0.55%) Google Tag Manager
8 3 (0.55%) MailChimp
8 3 (0.55%) npm
8 3 (0.55%) Office 365
9 2 (0.37%) Adobe Creative Cloud
9 2 (0.37%) IaaS
10 1 (0.18%) Asana
10 1 (0.18%) Azure Active Directory
10 1 (0.18%) Fastly
Communications & Networking
1 48 (8.79%) Internet
2 11 (2.01%) SMS
2 11 (2.01%) SSH
3 6 (1.10%) DNS
3 6 (1.10%) Firewall
4 4 (0.73%) Structured Cabling
4 4 (0.73%) VLAN
4 4 (0.73%) WAN
4 4 (0.73%) WLAN
5 3 (0.55%) Broadband
5 3 (0.55%) Ethernet
6 2 (0.37%) BGP
6 2 (0.37%) DHCP
6 2 (0.37%) Extranet
6 2 (0.37%) Network Security
6 2 (0.37%) OSPF
6 2 (0.37%) Skype
6 2 (0.37%) VPN
7 1 (0.18%) HTTPS
7 1 (0.18%) LAN
Database & Business Intelligence
1 91 (16.67%) MySQL
2 44 (8.06%) SQL Server
3 19 (3.48%) SAS Enterprise Guide
4 12 (2.20%) MongoDB
5 10 (1.83%) SAS Enterprise Miner
6 8 (1.47%) Apache Cassandra
6 8 (1.47%) Redis
7 7 (1.28%) NoSQL
8 6 (1.10%) Oracle Database
8 6 (1.10%) Relational Database
9 5 (0.92%) Apache Hive
9 5 (0.92%) Hadoop
9 5 (0.92%) PostgreSQL
9 5 (0.92%) Sqoop
10 4 (0.73%) Data Warehouse
10 4 (0.73%) Spotfire
10 4 (0.73%) SQL Server Reporting Services
11 3 (0.55%) Amazon DynamoDB
11 3 (0.55%) QlikView
12 2 (0.37%) Electronic Patient Records
Development Applications
1 83 (15.20%) Git (software)
2 21 (3.85%) gulp
3 14 (2.56%) Grunt
4 12 (2.20%) Subversion
5 10 (1.83%) Jenkins
5 10 (1.83%) JIRA
6 8 (1.47%) git-flow
6 8 (1.47%) JSUnit
6 8 (1.47%) PHPUnit
6 8 (1.47%) Vagrant
7 7 (1.28%) Visual Studio
8 3 (0.55%) eCATT
8 3 (0.55%) JUnit
8 3 (0.55%) LSMW
8 3 (0.55%) Team Foundation Server
9 2 (0.37%) Maven
9 2 (0.37%) Mocha
9 2 (0.37%) webpack
10 1 (0.18%) Dreamweaver
10 1 (0.18%) jMock
General
1 117 (21.43%) Retail
2 106 (19.41%) Finance
3 55 (10.07%) Automotive
4 46 (8.42%) Advertising
5 35 (6.41%) Games
6 31 (5.68%) Banking
7 30 (5.49%) Manufacturing
8 21 (3.85%) Electronics
9 18 (3.30%) Telecoms
10 12 (2.20%) Billing
11 11 (2.01%) Mandarin Language
12 5 (0.92%) Brand Awareness
13 4 (0.73%) Legal
14 3 (0.55%) Publishing
15 1 (0.18%) Investment Banking
Job Titles
1 234 (42.86%) Developer
2 92 (16.85%) HTML Developer
3 89 (16.30%) HTML CSS Developer
4 84 (15.38%) Analyst
5 80 (14.65%) JavaScript Developer
6 79 (14.47%) PHP Developer
7 72 (13.19%) Front End Developer (Client-Side Developer)
8 62 (11.36%) Junior
9 53 (9.71%) Junior Developer
10 47 (8.61%) Web Developer
11 38 (6.96%) C# Developer
12 32 (5.86%) Graduate
13 31 (5.68%) Full Stack Developer
14 30 (5.49%) Product Manager
15 29 (5.31%) .NET Developer
15 29 (5.31%) Project Manager
16 28 (5.13%) Junior C# Developer
16 28 (5.13%) MySQL Developer
16 28 (5.13%) PHP MySQL Developer
17 26 (4.76%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 219 (40.11%) HTML
2 195 (35.71%) CSS
3 133 (24.36%) jQuery
4 92 (16.85%) HTML5
5 82 (15.02%) AngularJS
6 81 (14.84%) .NET
7 63 (11.54%) Sass
8 55 (10.07%) ASP.NET
9 51 (9.34%) CSS3
10 44 (8.06%) REST
11 41 (7.51%) Symfony
12 40 (7.33%) ASP.NET MVC
13 33 (6.04%) LAMP
14 31 (5.68%) RESTful
15 25 (4.58%) ASP.NET Web API
16 21 (3.85%) J2EE
16 21 (3.85%) Laravel
17 20 (3.66%) LESS
17 20 (3.66%) Web Services
18 19 (3.48%) Twitter Bootstrap
Miscellaneous
1 123 (22.53%) Social Media
2 86 (15.75%) Analytical Skills
3 50 (9.16%) User Experience
4 38 (6.96%) Graphic Design
5 35 (6.41%) Mobile App
6 29 (5.31%) BBC
7 24 (4.40%) NHS
8 20 (3.66%) Blog
9 16 (2.93%) Algorithms
10 10 (1.83%) Management Information System
11 9 (1.65%) Fintech
12 7 (1.28%) Client/Server
12 7 (1.28%) Tandem
12 7 (1.28%) Virtual Team
13 6 (1.10%) Animation
13 6 (1.10%) SCADA
14 4 (0.73%) Computer Science
15 3 (0.55%) Greenfield Project
15 3 (0.55%) iPad
15 3 (0.55%) Photography
Operating Systems
1 74 (13.55%) Linux
2 23 (4.21%) Windows
3 3 (0.55%) Android
3 3 (0.55%) Windows 7
3 3 (0.55%) Windows Server 2008
3 3 (0.55%) Windows Server 2012
4 2 (0.37%) Apple iOS
4 2 (0.37%) Unix
4 2 (0.37%) Windows Server
5 1 (0.18%) Debian
5 1 (0.18%) Ubuntu
Processes & Methodologies
1 114 (20.88%) SEO
2 108 (19.78%) Analytics
3 107 (19.60%) Digital Marketing
4 101 (18.50%) Agile Software Development
5 89 (16.30%) MVC
6 77 (14.10%) E-Commerce
7 65 (11.90%) Open Source
8 63 (11.54%) Web Development
9 62 (11.36%) Front End Development
10 60 (10.99%) CRM
11 53 (9.71%) Business Intelligence
11 53 (9.71%) Web Design
12 48 (8.79%) Pay per click
13 44 (8.06%) Internet Marketing
14 39 (7.14%) Stakeholder Management
15 35 (6.41%) Project Management
16 32 (5.86%) Product Management
17 31 (5.68%) Marketing Strategy
18 28 (5.13%) A/B Testing
19 27 (4.95%) Mentoring
Programming Languages
1 198 (36.26%) JavaScript
2 148 (27.11%) SQL
3 133 (24.36%) PHP
4 80 (14.65%) C#
5 36 (6.59%) Java
5 36 (6.59%) Python
6 34 (6.23%) C
7 21 (3.85%) VBA
8 19 (3.48%) Ruby
9 14 (2.56%) R
10 11 (2.01%) PHP 5
11 6 (1.10%) VB
12 5 (0.92%) T-SQL
13 4 (0.73%) Go
14 3 (0.55%) ABAP
14 3 (0.55%) ES6
14 3 (0.55%) PHP 7
15 2 (0.37%) Groovy
15 2 (0.37%) VBScript
16 1 (0.18%) PowerShell
Qualifications
1 100 (18.32%) Degree
2 8 (1.47%) PMP
3 7 (1.28%) ISEB
4 5 (0.92%) Security Cleared
5 4 (0.73%) CCNA
5 4 (0.73%) Cisco Certification
5 4 (0.73%) Numerate Degree
5 4 (0.73%) PhD
5 4 (0.73%) PMI Certification
5 4 (0.73%) PRINCE2 Certification
6 3 (0.55%) SC Cleared
7 2 (0.37%) DV Cleared
7 2 (0.37%) ITIL Certification
7 2 (0.37%) Master's Degree
7 2 (0.37%) MCSE
7 2 (0.37%) Microsoft Certification
8 1 (0.18%) ISTQB Foundation Certification
8 1 (0.18%) ITIL Foundation Certificate
8 1 (0.18%) MBA
8 1 (0.18%) MCP
Quality Assurance & Compliance
1 32 (5.86%) QA
2 9 (1.65%) SLA
3 1 (0.18%) Data Quality
3 1 (0.18%) GCP
3 1 (0.18%) ISO/IEC 20000
3 1 (0.18%) ISO/IEC 27001
System Software
1 13 (2.38%) Docker
2 7 (1.28%) Active Directory
3 4 (0.73%) Hyper-V
4 3 (0.55%) VMware Infrastructure
5 1 (0.18%) vSphere
Systems Management
1 5 (0.92%) Oozie
1 5 (0.92%) Opscode Chef
2 2 (0.37%) Puppet
2 2 (0.37%) SCCM
3 1 (0.18%) Ansible
3 1 (0.18%) Kubernetes
Vendors
1 70 (12.82%) Google
2 51 (9.34%) Microsoft
3 19 (3.48%) Adobe
4 17 (3.11%) Tableau
5 13 (2.38%) SAP
6 12 (2.20%) Salesforce.com
6 12 (2.20%) Sitecore
7 10 (1.83%) Facebook
8 8 (1.47%) Twitter
8 8 (1.47%) VMware
8 8 (1.47%) Zend
9 7 (1.28%) Oracle
10 4 (0.73%) Greenplum
10 4 (0.73%) Salesforce Marketing Cloud
10 4 (0.73%) TIBCO
11 3 (0.55%) hybris
11 3 (0.55%) IBM
11 3 (0.55%) Yahoo!
12 2 (0.37%) Capita
12 2 (0.37%) Cisco