Period
to 23 February 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 23 February 2018 with a comparison to the same period over the previous 2 years.

Marketing
England > West Midlands
6 months to
23 Feb 2018
Same period 2017 Same period 2016
Rank 44 53 65
Rank change year-on-year +9 +12 +29
Permanent jobs citing Marketing 518 495 433
As % of all permanent IT jobs advertised in the West Midlands 5.25% 4.80% 3.90%
As % of the General category 14.19% 12.79% 10.63%
Number of salaries quoted 441 446 449
West Midlands median annual salary £35,000 £37,500 £35,000
Median salary % change year-on-year -6.67% +7.14% -6.67%
10th Percentile £22,500 £25,000 £23,625
90th Percentile £60,000 £58,750 £69,000
England median annual salary £45,000 £45,000 £45,000

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Permanent vacancies with a requirement for common skills 3,650 3,869 4,072
As % of all permanent IT jobs advertised in the West Midlands 37.00% 37.55% 36.69%
Number of salaries quoted 2,759 3,036 3,276
West Midlands median annual salary £41,500 £42,500 £42,500
Median salary % change year-on-year -2.35% - +1.19%
10th Percentile £24,700 £25,750 £25,750
90th Percentile £65,000 £63,750 £65,000
England median annual salary £52,500 £51,000 £50,000
% change year-on-year +2.94% +2.00% -

Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Marketing as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Marketing in the West Midlands

Marketing
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the West Midlands.

Salary trend for Marketing in the West Midlands

Marketing
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Marketing in the West Midlands over the 6 months to 23 February 2018.

Salary histogram for Marketing in the West Midlands

Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the West Midlands region over the 6 months to 23 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +10 181 £40,000 +14.29% 31
Warwickshire -10 72 £32,500 -13.33% 13
Staffordshire +5 59 £29,900 -27.52% 12
Halesowen -2 40 £26,000 -48.00% 2
Worcestershire +12 39 £32,500 -18.75% 10
Coventry +4 36 £50,000 +20.48% 8
Solihull -3 30 £37,500 -2.60% 7
Shropshire +14 19 £35,000 +29.63% 5
Sutton Coldfield - 6 £22,500 -
Dudley +11 4 £37,500 -
Herefordshire -8 3 £30,000 -20.00% 3
Wolverhampton -20 3 £43,750 +62.04% 7
Marketing
England

For the 6 months to 23 February 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Marketing.

1 188 (36.29%) HTML
2 166 (32.05%) JavaScript
3 149 (28.76%) CSS
4 125 (24.13%) Analytics
5 108 (20.85%) SQL
6 106 (20.46%) Social Media
7 105 (20.27%) Degree
8 104 (20.08%) PHP
9 101 (19.50%) Digital Marketing
10 97 (18.73%) Agile Software Development
11 95 (18.34%) SEO
11 95 (18.34%) jQuery
11 95 (18.34%) Analytical Skills
12 92 (17.76%) Retail
13 86 (16.60%) Git (software)
14 85 (16.41%) Finance
15 81 (15.64%) Google
16 80 (15.44%) .NET
17 79 (15.25%) E-Commerce
17 79 (15.25%) Web Development
18 77 (14.86%) MVC
19 74 (14.29%) CRM
20 72 (13.90%) MySQL
20 72 (13.90%) C#
21 67 (12.93%) Business Intelligence
22 65 (12.55%) HTML5
23 63 (12.16%) User Experience
24 62 (11.97%) ASP.NET
25 54 (10.42%) Front End Development
26 52 (10.04%) SQL Server

Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 48 (9.27%) WordPress
2 47 (9.07%) CMS
3 26 (5.02%) SAS
4 13 (2.51%) SharePoint
5 11 (2.12%) Drupal
5 11 (2.12%) Umbraco
6 10 (1.93%) Apache
7 9 (1.74%) IIS
7 9 (1.74%) Sitecore CMS
8 8 (1.54%) BizTalk Server
9 6 (1.16%) nginx
9 6 (1.16%) WebSphere
10 4 (0.77%) Apache Spark
10 4 (0.77%) Joomla!
11 3 (0.58%) Confluence
11 3 (0.58%) Elasticsearch
12 2 (0.39%) Marvel
12 2 (0.39%) Sitefinity
13 1 (0.19%) Apache Solr
13 1 (0.19%) EPiServer
Applications
1 50 (9.65%) Photoshop
2 36 (6.95%) Adobe Illustrator
2 36 (6.95%) Microsoft Excel
3 18 (3.47%) Adobe Creative Suite
4 14 (2.70%) Microsoft PowerPoint
5 13 (2.51%) Microsoft Office
6 5 (0.97%) SPSS
7 4 (0.77%) Adobe Premiere
8 3 (0.58%) Adobe After Effects
8 3 (0.58%) HipChat
8 3 (0.58%) InDesign
9 2 (0.39%) InVision
9 2 (0.39%) Microsoft Project
Business Applications
1 33 (6.37%) Magento
2 11 (2.12%) Dynamics CRM
3 8 (1.54%) Salesforce.com CRM
4 4 (0.77%) Eloqua
5 3 (0.58%) OpenCart
6 2 (0.39%) NetSuite
6 2 (0.39%) SAP Business One
6 2 (0.39%) SAP EWM
6 2 (0.39%) SAP S/4HANA
6 2 (0.39%) SAP WM
7 1 (0.19%) Academy Revenues and Benefits
7 1 (0.19%) osCommerce
7 1 (0.19%) Sage 200
7 1 (0.19%) Sage 500
7 1 (0.19%) Sage X3
7 1 (0.19%) SAP CRM
7 1 (0.19%) SAP Hybris
7 1 (0.19%) WebTrends
Cloud Services
1 49 (9.46%) Google Analytics
2 47 (9.07%) AdWords
3 36 (6.95%) PaaS
4 32 (6.18%) Microsoft Azure
5 31 (5.98%) SaaS
6 18 (3.47%) Amazon AWS
7 15 (2.90%) IaaS
8 14 (2.70%) Serverless
9 10 (1.93%) GitHub
9 10 (1.93%) npm
10 9 (1.74%) Office 365
11 7 (1.35%) Google Cloud Platform
12 6 (1.16%) Google Tag Manager
13 5 (0.97%) Salesforce Sales Cloud
13 5 (0.97%) Salesforce Service Cloud
14 4 (0.77%) Silverpop
15 3 (0.58%) Adobe Creative Cloud
15 3 (0.58%) Azure Data Factory
15 3 (0.58%) Cortana Intelligence Suite
15 3 (0.58%) MailChimp
Communications & Networking
1 34 (6.56%) Internet
2 14 (2.70%) SMS
3 11 (2.12%) Broadband
4 10 (1.93%) Firewall
5 5 (0.97%) SSH
6 3 (0.58%) Ethernet
7 2 (0.39%) FCoE
7 2 (0.39%) Fibre Channel
7 2 (0.39%) FTP
7 2 (0.39%) HTTPS
7 2 (0.39%) iSCSI
7 2 (0.39%) LAN
7 2 (0.39%) NAS
7 2 (0.39%) VPN
7 2 (0.39%) WAN
8 1 (0.19%) DHCP
8 1 (0.19%) DNS
8 1 (0.19%) DWDM
8 1 (0.19%) HTTP
8 1 (0.19%) IPv6
Database & Business Intelligence
1 72 (13.90%) MySQL
2 52 (10.04%) SQL Server
3 23 (4.44%) NoSQL
4 17 (3.28%) SQL Server 2016
5 12 (2.32%) MongoDB
5 12 (2.32%) SQL Server Reporting Services
6 10 (1.93%) Amazon DynamoDB
6 10 (1.93%) SAS Enterprise Guide
6 10 (1.93%) SQL Server Integration Services
7 9 (1.74%) Data Warehouse
7 9 (1.74%) Redis
7 9 (1.74%) SQL Server 2014
8 8 (1.54%) Big Data
9 7 (1.35%) SAS Enterprise Miner
10 6 (1.16%) Microsoft Analysis Services
10 6 (1.16%) PostgreSQL
10 6 (1.16%) SQL Server Analysis Services
11 4 (0.77%) Apache Hive
11 4 (0.77%) Hadoop
11 4 (0.77%) Sqoop
Development Applications
1 86 (16.60%) Git (software)
2 26 (5.02%) Visual Studio
3 16 (3.09%) Vagrant
4 13 (2.51%) gulp
4 13 (2.51%) Visual Studio Team System
5 11 (2.12%) Subversion
6 9 (1.74%) Grunt
6 9 (1.74%) JIRA
7 7 (1.35%) PHPUnit
8 6 (1.16%) git-flow
8 6 (1.16%) Jenkins
8 6 (1.16%) Mocha
9 4 (0.77%) Visual Website Optimizer
10 3 (0.58%) Moq
10 3 (0.58%) MSTest
10 3 (0.58%) NUnit
10 3 (0.58%) Rhino Mocks
11 2 (0.39%) JUnit
11 2 (0.39%) LSMW
11 2 (0.39%) Team Foundation Server
General
1 92 (17.76%) Retail
2 85 (16.41%) Finance
3 49 (9.46%) Advertising
4 47 (9.07%) Games
5 43 (8.30%) Automotive
6 25 (4.83%) Manufacturing
7 24 (4.63%) Banking
8 18 (3.47%) Electronics
9 16 (3.09%) Telecoms
10 12 (2.32%) Mandarin Language
11 9 (1.74%) Legal
12 7 (1.35%) Billing
13 1 (0.19%) Back Office
13 1 (0.19%) Brand Awareness
13 1 (0.19%) Front Office
13 1 (0.19%) Publishing
Job Titles
1 192 (37.07%) Developer
2 62 (11.97%) Analyst
3 51 (9.85%) PHP Developer
4 48 (9.27%) Web Developer
5 45 (8.69%) Front End Developer (Client-Side Developer)
6 42 (8.11%) .NET Developer
7 41 (7.92%) Junior
8 40 (7.72%) HTML Developer
9 38 (7.34%) HTML CSS Developer
10 37 (7.14%) JavaScript Developer
11 35 (6.76%) Full Stack Developer
12 30 (5.79%) Junior Developer
13 25 (4.83%) Architect
14 24 (4.63%) Graduate
15 23 (4.44%) C# Developer
15 23 (4.44%) Senior Developer
16 22 (4.25%) Product Manager
17 20 (3.86%) PHP Web Developer
17 20 (3.86%) Project Manager
18 19 (3.67%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 188 (36.29%) HTML
2 149 (28.76%) CSS
3 95 (18.34%) jQuery
4 80 (15.44%) .NET
5 65 (12.55%) HTML5
6 62 (11.97%) ASP.NET
7 46 (8.88%) ASP.NET MVC
8 42 (8.11%) AngularJS
9 39 (7.53%) CSS3
10 35 (6.76%) RESTful
10 35 (6.76%) Sass
11 34 (6.56%) ASP.NET Web API
11 34 (6.56%) Node.js
12 32 (6.18%) .NET Framework
13 25 (4.83%) Laravel
13 25 (4.83%) Symfony
13 25 (4.83%) Twitter Bootstrap
14 23 (4.44%) Entity Framework
14 23 (4.44%) LAMP
14 23 (4.44%) WCF
Miscellaneous
1 106 (20.46%) Social Media
2 95 (18.34%) Analytical Skills
3 63 (12.16%) User Experience
4 37 (7.14%) Graphic Design
5 33 (6.37%) BBC
6 27 (5.21%) Mobile App
7 22 (4.25%) Blog
8 20 (3.86%) NHS
9 11 (2.12%) Algorithms
10 10 (1.93%) Tandem
11 8 (1.54%) Data Centre
11 8 (1.54%) Replication
12 7 (1.35%) Animation
12 7 (1.35%) Fintech
13 6 (1.16%) Clustering
14 4 (0.77%) Client/Server
14 4 (0.77%) Greenfield Project
14 4 (0.77%) Online Games
14 4 (0.77%) SCADA
14 4 (0.77%) Virtual Team
Operating Systems
1 46 (8.88%) Linux
2 27 (5.21%) Windows
3 4 (0.77%) Windows Server 2008
4 3 (0.58%) Unix
4 3 (0.58%) Windows 7
4 3 (0.58%) Windows Server 2012
5 2 (0.39%) Android
6 1 (0.19%) Debian
6 1 (0.19%) Ubuntu
6 1 (0.19%) Windows Server
Processes & Methodologies
1 125 (24.13%) Analytics
2 101 (19.50%) Digital Marketing
3 97 (18.73%) Agile Software Development
4 95 (18.34%) SEO
5 79 (15.25%) E-Commerce
5 79 (15.25%) Web Development
6 77 (14.86%) MVC
7 74 (14.29%) CRM
8 67 (12.93%) Business Intelligence
9 54 (10.42%) Front End Development
10 49 (9.46%) Pay per click
11 37 (7.14%) A/B Testing
11 37 (7.14%) Open Source
12 35 (6.76%) Web Design
13 34 (6.56%) B2C
14 32 (6.18%) Product Management
14 32 (6.18%) Scrum
14 32 (6.18%) TDD
15 31 (5.98%) Internet Marketing
15 31 (5.98%) Presales
Programming Languages
1 166 (32.05%) JavaScript
2 108 (20.85%) SQL
3 104 (20.08%) PHP
4 72 (13.90%) C#
5 34 (6.56%) Ruby
6 33 (6.37%) Java
7 31 (5.98%) Python
8 21 (4.05%) T-SQL
9 14 (2.70%) VBA
10 12 (2.32%) C
10 12 (2.32%) PowerShell
11 11 (2.12%) ES6
11 11 (2.12%) Go
12 10 (1.93%) PHP 7
13 9 (1.74%) PHP 5
14 7 (1.35%) R
15 4 (0.77%) TypeScript
16 3 (0.58%) VB
17 2 (0.39%) ABAP
17 2 (0.39%) U-SQL
Qualifications
1 105 (20.27%) Degree
2 6 (1.16%) Numerate Degree
2 6 (1.16%) PMP
2 6 (1.16%) Security Cleared
3 5 (0.97%) ISEB
4 4 (0.77%) PMI Certification
4 4 (0.77%) PRINCE2 Certification
5 3 (0.58%) SC Cleared
6 1 (0.19%) Chartered Engineer
6 1 (0.19%) Computer Science Degree
6 1 (0.19%) ISTQB
6 1 (0.19%) ISTQB Foundation Certification
6 1 (0.19%) MCP
6 1 (0.19%) PRINCE2 Practitioner
6 1 (0.19%) Six Sigma Green Belt
Quality Assurance & Compliance
1 27 (5.21%) QA
2 7 (1.35%) SLA
3 2 (0.39%) ISO/IEC 27001
4 1 (0.19%) GCP
4 1 (0.19%) PMO
System Software
1 25 (4.83%) Docker
2 20 (3.86%) Active Directory
3 3 (0.58%) VMware Infrastructure
4 2 (0.39%) Hyper-V
4 2 (0.39%) NFS
4 2 (0.39%) Virtual Machines
5 1 (0.19%) Firmware
5 1 (0.19%) vSphere
Systems Management
1 14 (2.70%) Opscode Chef
2 4 (0.77%) Oozie
3 3 (0.58%) Puppet
4 1 (0.19%) Ansible
4 1 (0.19%) Kubernetes
Vendors
1 81 (15.64%) Google
2 51 (9.85%) Microsoft
3 34 (6.56%) Adobe
4 18 (3.47%) Salesforce.com
5 17 (3.28%) Twitter
6 14 (2.70%) Facebook
6 14 (2.70%) Tableau
7 13 (2.51%) Sitecore
8 12 (2.32%) SAP
8 12 (2.32%) Zend
9 11 (2.12%) Capita
10 9 (1.74%) DoubleClick
11 8 (1.54%) hybris
12 6 (1.16%) VMware
13 5 (0.97%) ServiceNow
13 5 (0.97%) Yahoo!
14 4 (0.77%) Oracle
14 4 (0.77%) Salesforce Marketing Cloud
15 3 (0.58%) Atlassian
15 3 (0.58%) Hotjar