Marketing Job Trends in the West Midlands

Marketing
England > West Midlands

The table below looks at the prevalence of the term Marketing in permanent job vacancies in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 17 August 2026, comparing them to the same period in the previous two years.

6 months to
17 Aug 2026
Same period 2025 Same period 2024
Rank 25 41 50
Rank change year-on-year +16 +9 +32
Permanent jobs citing Marketing 346 185 262
As % of all permanent jobs in the West Midlands 4.05% 5.35% 4.07%
As % of the General category 9.33% 8.74% 7.41%
Number of salaries quoted 254 56 115
10th Percentile £28,000 £18,000 £26,250
25th Percentile £35,188 £29,000 £34,750
Median annual salary (50th Percentile) £47,500 £40,000 £50,000
Median % change year-on-year +18.75% -20.00% +14.94%
75th Percentile £60,000 £56,563 £74,375
90th Percentile £80,000 £75,000 £90,000
England median annual salary £47,500 £45,000 £47,500
% change year-on-year +5.56% -5.26% -13.64%

All General Skills
West Midlands

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in the West Midlands.

Permanent vacancies with a requirement for general skills 3,710 2,116 3,535
As % of all permanent jobs advertised in the West Midlands 43.38% 61.19% 54.90%
Number of salaries quoted 2,505 1,284 1,934
10th Percentile £30,000 £27,500 £26,250
25th Percentile £36,750 £32,500 £34,750
Median annual salary (50th Percentile) £50,000 £48,000 £50,000
Median % change year-on-year +4.17% -4.00% -4.76%
75th Percentile £64,500 £67,500 £63,750
90th Percentile £80,000 £77,500 £77,500
England median annual salary £55,000 £55,000 £55,000
% change year-on-year - - -8.33%

Marketing
Job Vacancy Trend in the West Midlands

Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised in the West Midlands.

Marketing job vacancy trend in the West Midlands

Marketing
Salary Trend in the West Midlands

Salary distribution trend for jobs in the West Midlands citing Marketing.

Salary distribution trend for jobs in the West Midlands citing Marketing

Marketing
Salary Histogram in the West Midlands

Salary distribution for jobs citing Marketing in the West Midlands over the 6 months to 17 August 2026.

Salary histogram for Marketing in the West Midlands

Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the West Midlands region over the 6 months to 17 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Birmingham +22 164 £47,500 -24.00% 66
Staffordshire +2 52 £50,000 +25.00% 7
Worcestershire +11 45 £55,000 +214.29% 9
Shropshire -7 21 £28,000 -11.11% 1
Warwickshire -10 21 £47,500 +40.74% 10
Coventry -13 13 £45,000 - 6
Solihull +1 3 £42,500 -37.04% 4
Herefordshire -20 3 £42,500 - 3
Sutton Coldfield - 1 £28,000 - 1
Halesowen - 1 £31,500 - 1
Marketing
England

Marketing
Co-Occurring Skills & Capabilities in the West Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 8 (2.31%) CMS
2 7 (2.02%) WordPress
Applications
1 8 (2.31%) Microsoft Excel
2 5 (1.45%) Adobe Creative Suite
3 4 (1.16%) Adobe Illustrator
3 4 (1.16%) InDesign
3 4 (1.16%) Photoshop
4 3 (0.87%) Microsoft Office
4 3 (0.87%) Microsoft PowerPoint
4 3 (0.87%) Spreadsheet
5 1 (0.29%) Adobe Premiere
5 1 (0.29%) CapCut
5 1 (0.29%) Chatbot
Business Applications
1 13 (3.76%) Shopify
2 4 (1.16%) Dynamics CRM
3 2 (0.58%) Magento
3 2 (0.58%) SAP ERP
4 1 (0.29%) Sprinklr
Cloud Services
1 76 (21.97%) SaaS
2 15 (4.34%) Google Ads
3 8 (2.31%) Microsoft Advertising
4 7 (2.02%) Meta Ads
4 7 (2.02%) Power Platform
5 6 (1.73%) Azure
5 6 (1.73%) Canva
5 6 (1.73%) Google Analytics
6 5 (1.45%) Azure AI
6 5 (1.45%) GitHub
6 5 (1.45%) GitHub Copilot
7 4 (1.16%) GCP
7 4 (1.16%) Google Data Studio
7 4 (1.16%) MailChimp
8 2 (0.58%) BigCommerce
8 2 (0.58%) Salesforce Einstein
9 1 (0.29%) Azure Data Factory
9 1 (0.29%) Dynamics 365
Communications & Networking
1 4 (1.16%) SMS
2 2 (0.58%) BGP
2 2 (0.58%) Cisco Nexus
2 2 (0.58%) LAN
2 2 (0.58%) MPLS
2 2 (0.58%) Network Security
2 2 (0.58%) OSPF
2 2 (0.58%) Structured Cabling
2 2 (0.58%) VLAN
2 2 (0.58%) WAN
3 1 (0.29%) Internet
Database & Business Intelligence
1 7 (2.02%) Power BI
2 5 (1.45%) Azure SQL Database
2 5 (1.45%) MongoDB
3 3 (0.87%) Delta Lake
3 3 (0.87%) Star Schema
4 1 (0.29%) Power Query
4 1 (0.29%) Tableau
Development Applications
1 3 (0.87%) Git
2 1 (0.29%) JIRA
General
1 79 (22.83%) Social Skills
2 40 (11.56%) Finance
3 27 (7.80%) Legal
4 26 (7.51%) Analytical Skills
5 21 (6.07%) Manufacturing
6 17 (4.91%) Inclusion and Diversity
6 17 (4.91%) Presentation Skills
7 13 (3.76%) Advertising
8 12 (3.47%) Retail
9 9 (2.60%) Organisational Skills
10 7 (2.02%) Automotive
11 6 (1.73%) German Language
11 6 (1.73%) Influencing Skills
11 6 (1.73%) Law
12 5 (1.45%) Electronics
12 5 (1.45%) Public Sector
12 5 (1.45%) Telecoms
13 3 (0.87%) Brand Awareness
14 2 (0.58%) Banking
15 1 (0.29%) Publishing
Job Titles
1 75 (21.68%) Marketing Manager
2 54 (15.61%) Marketing Executive
3 29 (8.38%) Business Manager
4 26 (7.51%) Business Development Manager
4 26 (7.51%) Development Manager
4 26 (7.51%) Support Engineer
4 26 (7.51%) Technical Engineer
4 26 (7.51%) Technical Support
4 26 (7.51%) Technical Support Engineer
5 23 (6.65%) Campaign Specialist
5 23 (6.65%) Marketing Specialist
6 21 (6.07%) Sales Executive
7 15 (4.34%) Analyst
8 13 (3.76%) Administrator
8 13 (3.76%) Business Analyst
8 13 (3.76%) Senior
9 11 (3.18%) Coordinator
9 11 (3.18%) Sales Manager
10 10 (2.89%) Digital Executive
10 10 (2.89%) Head of Marketing
Libraries, Frameworks & Software Standards
1 7 (2.02%) HTML
2 5 (1.45%) .NET
2 5 (1.45%) .NET Core
2 5 (1.45%) ASP.NET
2 5 (1.45%) ASP.NET Core
2 5 (1.45%) Blazor
2 5 (1.45%) CSS
2 5 (1.45%) ML.NET
3 3 (0.87%) PySpark
3 3 (0.87%) REST
Miscellaneous
1 29 (8.38%) Self-Motivation
2 14 (4.05%) Social Media
3 11 (3.18%) Driving Licence
3 11 (3.18%) Mobile App
4 10 (2.89%) Analytical Mindset
4 10 (2.89%) Web Conferencing
5 7 (2.02%) Legacy Systems
5 7 (2.02%) Marketing Technology
6 5 (1.45%) Graphic Design
6 5 (1.45%) Onboarding
6 5 (1.45%) Product Ownership
7 4 (1.16%) Blog
7 4 (1.16%) Cloud Native
7 4 (1.16%) Distributed Systems
8 2 (0.58%) Data Centre
8 2 (0.58%) Photography
8 2 (0.58%) Renewable Energy
9 1 (0.29%) Client/Server
9 1 (0.29%) e-Learning
9 1 (0.29%) Taxonomies
Processes & Methodologies
1 73 (21.10%) Business Development
2 63 (18.21%) CRM
3 49 (14.16%) B2B
4 43 (12.43%) E-Commerce
5 42 (12.14%) Lead Generation
6 38 (10.98%) Decision-Making
7 34 (9.83%) Digital Marketing
8 31 (8.96%) Cybersecurity
9 27 (7.80%) Problem-Solving
9 27 (7.80%) Stakeholder Management
10 25 (7.23%) Customer Service
10 25 (7.23%) Mentoring
11 23 (6.65%) AI
11 23 (6.65%) Customer Experience
11 23 (6.65%) Presales
12 22 (6.36%) Analytics
13 21 (6.07%) Global Marketing
14 20 (5.78%) SEO
15 19 (5.49%) B2B Marketing
15 19 (5.49%) Roadmaps
Programming Languages
1 15 (4.34%) Ladder Logic
2 14 (4.05%) SQL
3 5 (1.45%) C#
3 5 (1.45%) Python
4 4 (1.16%) Go
5 3 (0.87%) Data Analysis Expressions
Qualifications
1 21 (6.07%) Degree
Quality Assurance & Compliance
1 6 (1.73%) GDPR
2 3 (0.87%) Data Quality
3 1 (0.29%) Accessibility
3 1 (0.29%) QA
System Software
1 5 (1.45%) Docker
Systems Management
1 5 (1.45%) Kubernetes
2 2 (0.58%) EMC NetWorker
3 1 (0.29%) Progress Chef
Vendors
1 27 (7.80%) Microsoft
2 22 (6.36%) Facebook
3 18 (5.20%) Google
4 16 (4.62%) HubSpot
5 15 (4.34%) Instagram
6 11 (3.18%) Salesforce
7 10 (2.89%) Adobe
8 5 (1.45%) Samsung
8 5 (1.45%) TikTok
9 4 (1.16%) Hotjar
10 3 (0.87%) WooCommerce
11 2 (0.58%) Cisco
11 2 (0.58%) NEC
11 2 (0.58%) Proofpoint
11 2 (0.58%) Salesforce Marketing Cloud
11 2 (0.58%) SAP
12 1 (0.29%) Workday