The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 3 months to 22 March 2017 with a comparison to the same period over the previous 2 years.

3 months to
22 Mar 2017
Same period 2016 Same period 2015
Marketing
England / West Midlands
Rank 60 54 63
Rank change year-on-year -6 +9  
Permanent jobs citing Marketing 196 263 209
As % of all permanent IT jobs advertised in the West Midlands 4.21% 4.32% 4.17%
As % of the General category 11.60% 11.63% 12.14%
Number of salaries quoted 171 209 163
Median salary £37,500 £35,000 £40,000
Median salary % change year-on-year +7.14% -12.50%  
90% offered a salary of more than £25,000 £23,150 £22,000
10% offered a salary of more than £52,500 £65,000 £55,000
UK excluding London median salary £40,000 £40,000 £39,500
% change year-on-year - +1.26%  

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for common skills.

General Skills
West Midlands
Permanent job vacancies with a requirement for common skills 1689 2262 1722
As % of all permanent IT job vacancies advertised in the West Midlands 36.26% 37.17% 34.38%
Number of salaries quoted 1317 1749 1402
Median salary £40,000 £42,500 £44,000
Median salary % change year-on-year -5.88% -3.40%  
90% offered a salary of more than £25,000 £26,500 £26,000
10% offered a salary of more than £57,500 £64,950 £65,000
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Job Vacancy Trend in the West Midlands

The job posting trend of jobs advertised in the West Midlands citing Marketing as a proportion of all permanent or contract IT jobs with a match in the General category.

Job vacancy trend for Marketing in the West Midlands

Marketing
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the West Midlands.

Salary trend for Marketing in the West Midlands

Marketing
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Marketing in the West Midlands over the 3 months to 22 March 2017.

Salary histogram for Marketing in the West Midlands

Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the West Midlands region over the 3 months to 22 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +5 60 £31,000 -27.05% 15
Warwickshire +2 42 £41,000 -18.00% 8
Solihull -1 21 £36,000 -15.29% 2
Worcestershire -9 20 £37,500 +15.38% 3
Coventry +1 19 £29,000 -10.76% 6
Herefordshire - 16 £37,500 - 4
Shropshire +3 10 £26,000 -20.00% 8
Staffordshire -9 9 £26,500 -18.46% 8
Wolverhampton - 2 £38,750 - 3
Dudley +6 1 - - 1
West Bromwich +2 1 - - 1
Marketing
England

Marketing
Top 30 Related IT Skills in the West Midlands

For the 6 months to 22 March 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Marketing.

1 182 (37.60%) HTML
2 175 (36.16%) CSS
3 160 (33.06%) JavaScript
4 128 (26.45%) PHP
5 115 (23.76%) HTML5
6 113 (23.35%) SQL
7 111 (22.93%) Finance
8 110 (22.73%) jQuery
9 108 (22.31%) Agile Software Development
10 98 (20.25%) MVC
11 97 (20.04%) MySQL
12 93 (19.21%) Digital Marketing
13 86 (17.77%) Git (software)
14 82 (16.94%) Analytics
15 74 (15.29%) Analytical Skills
16 72 (14.88%) E-Commerce
17 68 (14.05%) Degree
18 65 (13.43%) Linux
19 62 (12.81%) Retail
20 61 (12.60%) SEO
21 59 (12.19%) OO
22 56 (11.57%) CRM
23 55 (11.36%) OOP
24 54 (11.16%) SAS
24 54 (11.16%) Google
25 51 (10.54%) .NET
26 50 (10.33%) AngularJS
27 49 (10.12%) User Experience
27 49 (10.12%) CSS3
28 47 (9.71%) Social Media

Marketing
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 54 (11.16%) SAS
2 47 (9.71%) CMS
3 20 (4.13%) WordPress
4 19 (3.93%) Apache
5 16 (3.31%) Elasticsearch
6 14 (2.89%) IIS
7 12 (2.48%) EPiServer
7 12 (2.48%) nginx
8 11 (2.27%) Umbraco
9 8 (1.65%) ColdFusion
9 8 (1.65%) lighttpd
10 7 (1.45%) SharePoint
11 6 (1.24%) Adobe Experience Manager
12 2 (0.41%) BizTalk Server
12 2 (0.41%) MS Exchange
12 2 (0.41%) WebSphere
13 1 (0.21%) ArcGIS
13 1 (0.21%) Drupal
13 1 (0.21%) Kentico
Applications
1 34 (7.02%) MS Excel
2 24 (4.96%) Photoshop
3 17 (3.51%) MS Office
3 17 (3.51%) SPSS
4 11 (2.27%) Adobe Illustrator
4 11 (2.27%) MS PowerPoint
5 10 (2.07%) MS Visio
6 5 (1.03%) Fireworks
7 3 (0.62%) Adobe Creative Suite
7 3 (0.62%) Adobe Premiere
7 3 (0.62%) MS Project
8 2 (0.41%) Acrobat
8 2 (0.41%) Adobe After Effects
8 2 (0.41%) InDesign
9 1 (0.21%) Stata
Business Applications
1 5 (1.03%) Shopify
2 4 (0.83%) Magento
2 4 (0.83%) Oracle EBS
3 3 (0.62%) Dynamics CRM
3 3 (0.62%) FastStats
3 3 (0.62%) SAP Business One
4 2 (0.41%) Sage X3
4 2 (0.41%) SAP CRM
4 2 (0.41%) SAP ERP
4 2 (0.41%) Unit4 Business World
4 2 (0.41%) WebTrends
5 1 (0.21%) assyst
5 1 (0.21%) Dynamics AX
5 1 (0.21%) Infor M3
5 1 (0.21%) NetSuite
5 1 (0.21%) Oracle Payables
5 1 (0.21%) Oracle Procure-to-Pay
5 1 (0.21%) Payment Gateway
5 1 (0.21%) Sage 200
5 1 (0.21%) SAP Oil and Gas
Cloud Services
1 35 (7.23%) Google Analytics
2 19 (3.93%) Amazon AWS
3 16 (3.31%) Microsoft Azure
4 15 (3.10%) SaaS
5 12 (2.48%) AdWords
6 10 (2.07%) GitHub
7 8 (1.65%) Amazon EC2
7 8 (1.65%) Amazon S3
7 8 (1.65%) AWS Elastic Beanstalk
7 8 (1.65%) Office 365
8 7 (1.45%) Force.com
8 7 (1.45%) Trello
9 6 (1.24%) Cloud Computing
10 3 (0.62%) PaaS
11 1 (0.21%) IBM Blueworks
11 1 (0.21%) NUVI
11 1 (0.21%) Responsys
Communications & Networking
1 27 (5.58%) Internet
2 22 (4.55%) ATM
3 10 (2.07%) DNS
4 7 (1.45%) WAN
5 5 (1.03%) Firewall
5 5 (1.03%) Unified Communications
6 4 (0.83%) LAN
7 3 (0.62%) BGP
7 3 (0.62%) HTTP
7 3 (0.62%) Multicast
7 3 (0.62%) OSPF
7 3 (0.62%) SMS
7 3 (0.62%) Structured Cabling
7 3 (0.62%) TCP/IP
8 2 (0.41%) DHCP
8 2 (0.41%) RFID
8 2 (0.41%) SAN
8 2 (0.41%) Skype
8 2 (0.41%) SSL
8 2 (0.41%) VoIP
Database & Business Intelligence
1 97 (20.04%) MySQL
2 40 (8.26%) SQL Server
3 26 (5.37%) SAS Enterprise Guide
4 17 (3.51%) MongoDB
4 17 (3.51%) NoSQL
5 14 (2.89%) Big Data
5 14 (2.89%) Relational Database
6 11 (2.27%) Redis
7 10 (2.07%) Data Warehouse
7 10 (2.07%) GIS
7 10 (2.07%) Spotfire
8 9 (1.86%) SQL Server Integration Services
9 8 (1.65%) Amazon RDS
9 8 (1.65%) SQL Server Reporting Services
10 5 (1.03%) Apache Cassandra
10 5 (1.03%) SQL Server Analysis Services
11 4 (0.83%) Data Mining
11 4 (0.83%) Oracle Database
11 4 (0.83%) SAS Enterprise Miner
12 3 (0.62%) SQL Server 2008
Development Applications
1 86 (17.77%) Git (software)
2 35 (7.23%) Subversion
3 24 (4.96%) gulp
4 16 (3.31%) Jenkins
5 13 (2.69%) webpack
6 11 (2.27%) Grunt
6 11 (2.27%) PHPUnit
6 11 (2.27%) Team Foundation Server
7 10 (2.07%) JSUnit
8 8 (1.65%) GitLab
8 8 (1.65%) NuGet
8 8 (1.65%) PhantomJS
8 8 (1.65%) Xdebug
9 7 (1.45%) Axure RP
9 7 (1.45%) Balsamiq Mockups
9 7 (1.45%) Jasmine
9 7 (1.45%) Mocha
10 4 (0.83%) Selenium
10 4 (0.83%) TeamCity
11 3 (0.62%) Xcode
General
1 111 (22.93%) Finance
2 62 (12.81%) Retail
3 32 (6.61%) Advertising
4 29 (5.99%) Banking
5 21 (4.34%) Telecoms
6 20 (4.13%) Automotive
7 18 (3.72%) Manufacturing
8 15 (3.10%) Games
9 4 (0.83%) Publishing
10 3 (0.62%) Billing
10 3 (0.62%) Mandarin Language
11 2 (0.41%) Brand Awareness
11 2 (0.41%) German Language
11 2 (0.41%) Law
12 1 (0.21%) Back Office
12 1 (0.21%) Electronics
12 1 (0.21%) Italian Language
12 1 (0.21%) Legal
12 1 (0.21%) Norwegian Language
12 1 (0.21%) Pharmaceutical
Job Titles
1 201 (41.53%) Developer
2 80 (16.53%) HTML Developer
3 78 (16.12%) PHP Developer
4 77 (15.91%) JavaScript Developer
5 76 (15.70%) HTML CSS Developer
6 73 (15.08%) Analyst
7 53 (10.95%) MySQL Developer
7 53 (10.95%) PHP MySQL Developer
8 42 (8.68%) Front End Developer (Client-Side Developer)
9 30 (6.20%) Senior Developer
10 27 (5.58%) Junior
11 26 (5.37%) Marketing Analyst
12 25 (5.17%) Junior Developer
13 24 (4.96%) Web Developer
14 22 (4.55%) C# Developer
15 21 (4.34%) Graduate
16 20 (4.13%) Graduate Developer
16 20 (4.13%) Lead Developer
17 19 (3.93%) Python Developer
18 18 (3.72%) Lead PHP Developer
Libraries, Frameworks & Software Standards
1 182 (37.60%) HTML
2 175 (36.16%) CSS
3 115 (23.76%) HTML5
4 110 (22.73%) jQuery
5 51 (10.54%) .NET
6 50 (10.33%) AngularJS
7 49 (10.12%) CSS3
8 42 (8.68%) LAMP
9 41 (8.47%) Web Services
10 34 (7.02%) Sass
11 32 (6.61%) RESTful
12 31 (6.40%) ASP.NET
12 31 (6.40%) Laravel
13 27 (5.58%) ASP.NET MVC
13 27 (5.58%) Backbone.js
14 18 (3.72%) J2EE
14 18 (3.72%) Symfony
15 16 (3.31%) .NET Framework
15 16 (3.31%) KnockoutJS
15 16 (3.31%) REST
Miscellaneous
1 74 (15.29%) Analytical Skills
2 49 (10.12%) User Experience
3 47 (9.71%) Social Media
4 27 (5.58%) Mobile App
5 16 (3.31%) Computer Science
6 15 (3.10%) Driving Licence
7 10 (2.07%) Animation
8 9 (1.86%) Virtual Team
9 8 (1.65%) Linux Command Line
9 8 (1.65%) Management Information System
10 6 (1.24%) Algorithms
10 6 (1.24%) Credit Risk
10 6 (1.24%) Data Centre
11 5 (1.03%) Graphic Design
11 5 (1.03%) NHS
12 4 (0.83%) EPoS
12 4 (0.83%) Smartphone
13 3 (0.62%) Data Protection Act
13 3 (0.62%) PMI
13 3 (0.62%) Social Network
Operating Systems
1 65 (13.43%) Linux
2 12 (2.48%) Windows
3 8 (1.65%) Debian
4 6 (1.24%) Android
4 6 (1.24%) Unix
5 3 (0.62%) Apple iOS
5 3 (0.62%) Solaris
5 3 (0.62%) Windows Server
6 2 (0.41%) VyOS
7 1 (0.21%) Windows 7
7 1 (0.21%) Windows Server 2008
7 1 (0.21%) Windows Server 2012
Processes & Methodologies
1 108 (22.31%) Agile Software Development
2 98 (20.25%) MVC
3 93 (19.21%) Digital Marketing
4 82 (16.94%) Analytics
5 72 (14.88%) E-Commerce
6 61 (12.60%) SEO
7 59 (12.19%) OO
8 56 (11.57%) CRM
9 55 (11.36%) OOP
10 47 (9.71%) Scrum
11 45 (9.30%) Project Management
12 44 (9.09%) Web Development
13 41 (8.47%) Pay per click
13 41 (8.47%) Stakeholder Management
14 39 (8.06%) TDD
15 37 (7.64%) Front End Development
16 34 (7.02%) Business Intelligence
17 30 (6.20%) Migration
18 28 (5.79%) Content Management
19 27 (5.58%) Business Development
Programming Languages
1 160 (33.06%) JavaScript
2 128 (26.45%) PHP
3 113 (23.35%) SQL
4 45 (9.30%) C#
5 38 (7.85%) Python
6 36 (7.44%) Java
7 17 (3.51%) R
8 14 (2.89%) VBA
9 12 (2.48%) T-SQL
10 8 (1.65%) PHP 7
10 8 (1.65%) XPath
11 7 (1.45%) Apex Code
12 5 (1.03%) ES6
13 4 (0.83%) C
13 4 (0.83%) PowerShell
13 4 (0.83%) VB
14 3 (0.62%) Objective-C
14 3 (0.62%) PHP 5
14 3 (0.62%) Ruby
15 2 (0.41%) VB.NET
Qualifications
1 68 (14.05%) Degree
2 6 (1.24%) PMI Certification
2 6 (1.24%) PMP
3 5 (1.03%) PRINCE2 Practitioner
4 3 (0.62%) CCNA
4 3 (0.62%) Cisco Certification
5 2 (0.41%) SC Cleared
5 2 (0.41%) Security Cleared
5 2 (0.41%) VMware Certified Professional (VCP)
6 1 (0.21%) ISEB
6 1 (0.21%) PhD
Quality Assurance & Compliance
1 13 (2.69%) QA
2 10 (2.07%) SLA
3 7 (1.45%) Data Quality
4 1 (0.21%) BS7666
4 1 (0.21%) ISO 9001
4 1 (0.21%) ISO/IEC 27001
4 1 (0.21%) PMO
System Software
1 8 (1.65%) Docker
2 5 (1.03%) Virtual Machines
3 4 (0.83%) VMware Infrastructure
4 3 (0.62%) Active Directory
5 2 (0.41%) Samba
5 2 (0.41%) Squid
Systems Management
1 8 (1.65%) Opscode Chef
2 1 (0.21%) Nagios
2 1 (0.21%) Systems Management Server (SMS)
Vendors
1 54 (11.16%) Google
2 43 (8.88%) Microsoft
3 18 (3.72%) Zend
4 17 (3.51%) SAP
5 15 (3.10%) Oracle
6 11 (2.27%) Facebook
7 10 (2.07%) Twitter
8 9 (1.86%) Adobe
8 9 (1.86%) Cisco
8 9 (1.86%) Salesforce.com
9 8 (1.65%) Red Hat
10 7 (1.45%) VMware
11 5 (1.03%) Computacenter
11 5 (1.03%) DoubleClick
11 5 (1.03%) IBM
11 5 (1.03%) Kenshoo
11 5 (1.03%) Vyatta
12 4 (0.83%) hybris
12 4 (0.83%) JD Edwards
12 4 (0.83%) Pega
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Senitor Associates
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Rugby, Warwickshire
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Stafford, Staffordshire
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Coventry, West Midlands (County)
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Coventry, West Midlands (County)
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Birmingham, West Midlands (County)
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