Period
to 15 August 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 15 August 2018 with a comparison to the same period over the previous 2 years.

Marketing
England > West Midlands
6 months to
15 Aug 2018
Same period 2017 Same period 2016
Rank 49 60 62
Rank change year-on-year +11 +2 -3
Permanent jobs citing Marketing 419 433 499
As % of all permanent IT jobs advertised in the West Midlands 4.62% 4.33% 4.14%
As % of the General category 12.11% 11.54% 10.66%
Number of salaries quoted 373 379 423
West Midlands median annual salary £40,000 £36,000 £30,000
Median salary % change year-on-year +11.11% +20.00% -14.28%
10th Percentile £21,700 £23,750 £21,250
90th Percentile £65,000 £57,500 £63,500
England median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +5.88%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Permanent vacancies with a requirement for common skills 3,461 3,752 4,683
As % of all permanent IT jobs advertised in the West Midlands 38.14% 37.51% 38.81%
Number of salaries quoted 2,643 2,995 3,525
West Midlands median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - -5.88%
10th Percentile £25,750 £25,750 £24,000
90th Percentile £65,000 £61,250 £65,000
England median annual salary £52,500 £50,500 £50,000
% change year-on-year +3.96% +1.00% -

Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Marketing as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Marketing in the West Midlands

Marketing
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the West Midlands.

Salary trend for Marketing in the West Midlands

Marketing
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Marketing in the West Midlands over the 6 months to 15 August 2018.

Salary histogram for Marketing in the West Midlands

Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the West Midlands region over the 6 months to 15 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +19 196 £42,500 +13.33% 26
Coventry -4 44 £47,500 +46.15% 4
Solihull +21 38 £30,000 -16.67% 1
Wolverhampton +8 36 £34,000 -24.44% 1
Warwickshire -19 35 £37,500 +2.04% 9
Staffordshire -15 23 £30,500 -12.86% 10
Worcestershire +32 18 £35,000 +6.87% 4
Shropshire +20 11 £40,000 +29.03% 2
Sutton Coldfield -4 9 £40,000 +29.03% 2
Herefordshire +24 2 £30,000 -20.00% 7
Walsall -1 1 £27,500 -71.05%
West Bromwich - 1 £35,000 -
Marketing
England

For the 6 months to 15 August 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Marketing.

1 146 (34.84%) Analytics
2 115 (27.45%) Google
3 110 (26.25%) Digital Marketing
4 97 (23.15%) Social Media
5 93 (22.20%) SEO
6 83 (19.81%) Degree
7 80 (19.09%) HTML
8 79 (18.85%) Agile Software Development
9 77 (18.38%) E-Commerce
10 74 (17.66%) Pay per click
11 70 (16.71%) Twitter
12 67 (15.99%) JavaScript
12 67 (15.99%) Microsoft
13 66 (15.75%) SQL
14 65 (15.51%) Retail
15 63 (15.04%) C#
16 61 (14.56%) AdWords
17 58 (13.84%) Creative Thinking
17 58 (13.84%) Marketing Strategy
18 57 (13.60%) Finance
19 54 (12.89%) Google Analytics
20 51 (12.17%) Microsoft Azure
20 51 (12.17%) MVC
21 50 (11.93%) Lead Generation
22 49 (11.69%) Email Marketing
23 48 (11.46%) CRM
24 45 (10.74%) CSS
25 44 (10.50%) .NET
26 38 (9.07%) TDD
27 35 (8.35%) Presales

Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 32 (7.64%) CMS
1 32 (7.64%) WordPress
2 9 (2.15%) SAS
3 7 (1.67%) Apache
4 5 (1.19%) Adobe Experience Manager
4 5 (1.19%) Apache Solr
5 4 (0.95%) WebSphere
6 3 (0.72%) Elasticsearch
6 3 (0.72%) IIS
6 3 (0.72%) Tomcat
6 3 (0.72%) Umbraco
7 2 (0.48%) Exchange Server 2013
7 2 (0.48%) SharePoint
8 1 (0.24%) Apache Spark
8 1 (0.24%) BizTalk Server
8 1 (0.24%) Drupal
8 1 (0.24%) Joomla!
8 1 (0.24%) MTS
8 1 (0.24%) Sitefinity
Applications
1 24 (5.73%) Microsoft Excel
1 24 (5.73%) Microsoft Office
2 20 (4.77%) Microsoft PowerPoint
3 7 (1.67%) Photoshop
4 4 (0.95%) Microsoft Project
5 3 (0.72%) Adobe Creative Suite
5 3 (0.72%) Spreadsheet
6 1 (0.24%) Adobe Illustrator
6 1 (0.24%) Revit
Business Applications
1 9 (2.15%) Dynamics AX
2 7 (1.67%) Magento
3 5 (1.19%) Dynamics CRM
4 4 (0.95%) Dynamics NAV
5 2 (0.48%) Academy Revenues and Benefits
6 1 (0.24%) Adobe Campaign
6 1 (0.24%) FastStats
6 1 (0.24%) NetSuite
6 1 (0.24%) Sage 200
6 1 (0.24%) Sage X3
6 1 (0.24%) Salesforce.com CRM
6 1 (0.24%) SAP Business One
6 1 (0.24%) Shopify
Cloud Services
1 61 (14.56%) AdWords
2 54 (12.89%) Google Analytics
3 51 (12.17%) Microsoft Azure
4 18 (4.30%) IaaS
4 18 (4.30%) Serverless
5 17 (4.06%) SaaS
6 16 (3.82%) MailChimp
7 14 (3.34%) Azure Data Factory
7 14 (3.34%) Cortana Intelligence Suite
7 14 (3.34%) PaaS
8 11 (2.63%) Amazon AWS
9 8 (1.91%) Dynamics 365
9 8 (1.91%) Google Tag Manager
10 5 (1.19%) Office 365
11 4 (0.95%) Azure Functions
11 4 (0.95%) Google Cloud Platform
12 3 (0.72%) Cloud Computing
12 3 (0.72%) GitHub
13 2 (0.48%) Adobe Analytics
13 2 (0.48%) G Suite
Communications & Networking
1 6 (1.43%) Skype
2 4 (0.95%) Internet
2 4 (0.95%) Intranet
3 3 (0.72%) NAS
3 3 (0.72%) VoIP
3 3 (0.72%) VPN
4 2 (0.48%) LAN
4 2 (0.48%) SMS
5 1 (0.24%) RFID
5 1 (0.24%) SSH
Database & Business Intelligence
1 29 (6.92%) SQL Server
2 26 (6.21%) MySQL
3 24 (5.73%) Azure SQL Database
4 20 (4.77%) NoSQL
5 17 (4.06%) Big Data
6 16 (3.82%) Power BI
7 14 (3.34%) Data Lake
8 13 (3.10%) SQL Server Reporting Services
9 11 (2.63%) MongoDB
10 5 (1.19%) SQL Server 2014
11 4 (0.95%) Data Warehouse
11 4 (0.95%) SQL Server 2016
11 4 (0.95%) SQL Server Analysis Services
11 4 (0.95%) SQL Server Integration Services
12 3 (0.72%) Redis
12 3 (0.72%) SAS Enterprise Guide
12 3 (0.72%) SAS Enterprise Miner
13 2 (0.48%) Blockchain
13 2 (0.48%) RDBMS
13 2 (0.48%) Relational Database
Development Applications
1 29 (6.92%) Git (software)
2 23 (5.49%) Visual Studio
3 15 (3.58%) Jenkins
4 10 (2.39%) Cucumber
5 8 (1.91%) Maven
6 7 (1.67%) Subversion
7 5 (1.19%) Atlassian Bamboo
7 5 (1.19%) Grunt
7 5 (1.19%) Moq
7 5 (1.19%) MSTest
7 5 (1.19%) NUnit
7 5 (1.19%) Rhino Mocks
7 5 (1.19%) SonarQube
7 5 (1.19%) TeamCity
8 4 (0.95%) Dreamweaver
8 4 (0.95%) Visual Studio Team System
9 2 (0.48%) Mercurial
9 2 (0.48%) Visual Website Optimizer
10 1 (0.24%) Mocha
10 1 (0.24%) PHPUnit
General
1 65 (15.51%) Retail
2 57 (13.60%) Finance
3 25 (5.97%) Advertising
4 18 (4.30%) Manufacturing
5 17 (4.06%) Publishing
6 12 (2.86%) Brand Awareness
6 12 (2.86%) Legal
7 9 (2.15%) Games
7 9 (2.15%) Telecoms
8 5 (1.19%) Automotive
8 5 (1.19%) Banking
9 3 (0.72%) Multimedia
10 2 (0.48%) Electronics
10 2 (0.48%) Financial Institution
10 2 (0.48%) French Language
10 2 (0.48%) German Language
10 2 (0.48%) Investment Banking
10 2 (0.48%) Retail Banking
11 1 (0.24%) Law
11 1 (0.24%) Russian Language
Job Titles
1 107 (25.54%) Developer
2 33 (7.88%) Analyst
3 28 (6.68%) .NET Developer
4 27 (6.44%) Marketing Executive
5 23 (5.49%) C# Developer
5 23 (5.49%) Java Developer
5 23 (5.49%) Marketing Manager
6 22 (5.25%) Architect
6 22 (5.25%) Digital Executive
7 21 (5.01%) Consultant
7 21 (5.01%) Digital Marketing Executive
8 20 (4.77%) Senior Developer
9 16 (3.82%) C# .NET Developer
10 15 (3.58%) PPC Manager
10 15 (3.58%) Project Manager
11 14 (3.34%) Business Intelligence Consultant
11 14 (3.34%) Microsoft BI Consultant
11 14 (3.34%) PHP Developer
11 14 (3.34%) Power BI Consultant
12 13 (3.10%) SEO Manager
Libraries, Frameworks & Software Standards
1 80 (19.09%) HTML
2 45 (10.74%) CSS
3 44 (10.50%) .NET
4 34 (8.11%) ASP.NET
5 30 (7.16%) jQuery
6 24 (5.73%) ASP.NET MVC
7 23 (5.49%) React
8 22 (5.25%) HTML5
9 21 (5.01%) Spring
10 19 (4.53%) ASP.NET Web API
10 19 (4.53%) Twitter Bootstrap
11 17 (4.06%) AngularJS
11 17 (4.06%) CSS3
11 17 (4.06%) Spring MVC
12 15 (3.58%) KnockoutJS
12 15 (3.58%) RESTful
12 15 (3.58%) XML
13 14 (3.34%) WinForms
14 13 (3.10%) Entity Framework
15 9 (2.15%) JSP
Miscellaneous
1 97 (23.15%) Social Media
2 34 (8.11%) Analytical Skills
3 30 (7.16%) Self-Motivation
4 25 (5.97%) User Experience
5 15 (3.58%) Blog
6 14 (3.34%) Driving Licence
7 9 (2.15%) Tandem
8 8 (1.91%) Data Centre
9 7 (1.67%) Digital Media
10 6 (1.43%) Computer Science
10 6 (1.43%) Management Information System
11 5 (1.19%) Algorithms
11 5 (1.19%) Client/Server
11 5 (1.19%) Replication
11 5 (1.19%) Taxonomies
12 4 (0.95%) Data Structures
12 4 (0.95%) Hybrid Cloud
12 4 (0.95%) Mobile App
12 4 (0.95%) Virtual Team
13 3 (0.72%) Analytical Mindset
Operating Systems
1 20 (4.77%) Linux
1 20 (4.77%) Windows
2 10 (2.39%) Apple iOS
3 5 (1.19%) Android
4 4 (0.95%) Unix
5 1 (0.24%) Windows 10
5 1 (0.24%) Windows Server
5 1 (0.24%) Windows Server 2008
Processes & Methodologies
1 146 (34.84%) Analytics
2 110 (26.25%) Digital Marketing
3 93 (22.20%) SEO
4 79 (18.85%) Agile Software Development
5 77 (18.38%) E-Commerce
6 74 (17.66%) Pay per click
7 58 (13.84%) Creative Thinking
7 58 (13.84%) Marketing Strategy
8 51 (12.17%) MVC
9 50 (11.93%) Lead Generation
10 49 (11.69%) Email Marketing
11 48 (11.46%) CRM
12 38 (9.07%) TDD
13 35 (8.35%) Presales
14 33 (7.88%) Web Development
15 30 (7.16%) Mentoring
15 30 (7.16%) Service Delivery
16 29 (6.92%) Project Management
17 28 (6.68%) Problem-Solving
18 26 (6.21%) Online Marketing
Programming Languages
1 67 (15.99%) JavaScript
2 66 (15.75%) SQL
3 63 (15.04%) C#
4 31 (7.40%) Java
5 28 (6.68%) PHP
6 15 (3.58%) Java 8
7 14 (3.34%) U-SQL
8 9 (2.15%) Python
9 7 (1.67%) C
10 4 (0.95%) PowerShell
11 3 (0.72%) ES6
11 3 (0.72%) R
11 3 (0.72%) Ruby
12 2 (0.48%) C++
12 2 (0.48%) Clojure
12 2 (0.48%) Elixir
12 2 (0.48%) Erlang
12 2 (0.48%) Lisp
12 2 (0.48%) T-SQL
12 2 (0.48%) VB.NET
Qualifications
1 83 (19.81%) Degree
2 9 (2.15%) Security Cleared
3 5 (1.19%) PRINCE2 Practitioner
4 3 (0.72%) Computer Science Degree
5 1 (0.24%) CISM
5 1 (0.24%) CISSP
5 1 (0.24%) ISEB
5 1 (0.24%) MBA
5 1 (0.24%) Six Sigma Green Belt
5 1 (0.24%) TOGAF Certification
Quality Assurance & Compliance
1 7 (1.67%) QA
2 6 (1.43%) PMO
2 6 (1.43%) SLA
3 5 (1.19%) GDPR
4 1 (0.24%) Data Quality
4 1 (0.24%) ISO/IEC 27001
System Software
1 15 (3.58%) Virtual Machines
2 10 (2.39%) Active Directory
3 5 (1.19%) Varnish
4 3 (0.72%) Hyper-V
5 2 (0.48%) Docker
5 2 (0.48%) Firmware
5 2 (0.48%) Virtual Desktop
5 2 (0.48%) VMware Infrastructure
Systems Management
1 6 (1.43%) Opscode Chef
2 5 (1.19%) Single Sign-On
3 4 (0.95%) Plesk
4 2 (0.48%) cPanel
4 2 (0.48%) Matomo
5 1 (0.24%) Systems Management Server (SMS)
Vendors
1 115 (27.45%) Google
2 70 (16.71%) Twitter
3 67 (15.99%) Microsoft
4 33 (7.88%) Facebook
5 16 (3.82%) SAP
5 16 (3.82%) Tableau
6 14 (3.34%) Adobe
6 14 (3.34%) Xamarin
7 13 (3.10%) DoubleClick
7 13 (3.10%) Salesforce.com
8 9 (2.15%) hybris
9 7 (1.67%) HubSpot
10 6 (1.43%) Hootsuite
10 6 (1.43%) Screaming Frog
10 6 (1.43%) ServiceNow
11 3 (0.72%) Apple
11 3 (0.72%) IFS
11 3 (0.72%) QNAP
12 2 (0.48%) EMC
12 2 (0.48%) IBM