Period
to 23 October 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 23 October 2018 with a comparison to the same period over the previous 2 years.

Marketing
England > West Midlands
6 months to
23 Oct 2018
Same period 2017 Same period 2016
Rank 59 45 69
Rank change year-on-year -14 +24 +2
Permanent jobs citing Marketing 367 526 473
As % of all permanent IT jobs advertised in the West Midlands 4.23% 5.27% 4.05%
As % of the General category 11.65% 14.00% 10.45%
Number of salaries quoted 323 458 410
West Midlands median annual salary £40,000 £33,250 £35,000
Median salary % change year-on-year +20.30% -5.00% +1.45%
10th Percentile £21,500 £23,750 £21,250
90th Percentile £70,000 £60,000 £58,875
England median annual salary £50,000 £46,500 £45,000
% change year-on-year +7.53% +3.33% +5.88%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Permanent vacancies with a requirement for common skills 3,151 3,758 4,527
As % of all permanent IT jobs advertised in the West Midlands 36.36% 37.67% 38.74%
Number of salaries quoted 2,353 2,957 3,437
West Midlands median annual salary £43,000 £40,000 £40,500
Median salary % change year-on-year +7.50% -1.23% -4.71%
10th Percentile £25,000 £25,750 £24,750
90th Percentile £69,650 £65,000 £65,000
England median annual salary £55,000 £52,500 £51,500
% change year-on-year +4.76% +1.94% +3.00%

Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Marketing as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Marketing in the West Midlands

Marketing
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the West Midlands.

Salary trend for Marketing in the West Midlands

Marketing
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Marketing in the West Midlands over the 6 months to 23 October 2018.

Salary histogram for Marketing in the West Midlands

Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the West Midlands region over the 6 months to 23 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham -5 189 £42,500 +6.25% 36
Warwickshire -10 39 £33,750 +3.85% 11
Coventry -14 30 £47,500 +35.71% 7
Solihull +15 29 £30,000 -27.27%
Staffordshire -18 19 £30,500 +1.67% 7
Wolverhampton +17 18 £34,000 -24.44%
Worcestershire -1 11 £30,000 -7.69% 4
Sutton Coldfield -18 10 £40,000 +29.03% 2
Shropshire +2 8 £42,500 +21.43% 4
Walsall -3 1 £27,500 -71.05%
West Bromwich - 1 £35,000 - 1
Herefordshire - 1 £47,500 - 2
Marketing
England

For the 6 months to 23 October 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Marketing.

1 122 (33.24%) Digital Marketing
2 98 (26.70%) Analytics
3 97 (26.43%) Agile Software Development
4 89 (24.25%) Google
5 82 (22.34%) HTML
6 77 (20.98%) JavaScript
6 77 (20.98%) E-Commerce
6 77 (20.98%) Social Media
7 73 (19.89%) SEO
8 67 (18.26%) Degree
9 62 (16.89%) Retail
10 56 (15.26%) CSS
11 54 (14.71%) MVC
12 53 (14.44%) Microsoft
13 51 (13.90%) SQL
14 50 (13.62%) C#
14 50 (13.62%) Pay per click
15 48 (13.08%) Twitter
16 47 (12.81%) TDD
17 46 (12.53%) Java
18 45 (12.26%) CRM
18 45 (12.26%) Finance
18 45 (12.26%) Marketing Strategy
19 44 (11.99%) Creative Thinking
20 42 (11.44%) Microsoft Azure
20 42 (11.44%) .NET
21 41 (11.17%) Google Analytics
21 41 (11.17%) AdWords
22 40 (10.90%) Email Marketing
23 39 (10.63%) jQuery

Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 39 (10.63%) CMS
2 26 (7.08%) WordPress
3 7 (1.91%) SAS
3 7 (1.91%) Tomcat
4 5 (1.36%) Adobe Experience Manager
4 5 (1.36%) Apache
4 5 (1.36%) Apache Solr
4 5 (1.36%) OpenStack
5 4 (1.09%) Office Communications Server
5 4 (1.09%) SharePoint Server
6 3 (0.82%) Elasticsearch
7 2 (0.54%) Apache Spark
7 2 (0.54%) IIS
8 1 (0.27%) Exchange Server 2013
8 1 (0.27%) Joomla!
8 1 (0.27%) SharePoint
8 1 (0.27%) Sitefinity
8 1 (0.27%) WebSphere
Applications
1 20 (5.45%) Microsoft Excel
1 20 (5.45%) Microsoft Office
2 18 (4.90%) Microsoft PowerPoint
3 7 (1.91%) Photoshop
4 4 (1.09%) Adobe Creative Suite
5 3 (0.82%) Microsoft Project
6 1 (0.27%) Camtasia
6 1 (0.27%) Revit
6 1 (0.27%) Spreadsheet
6 1 (0.27%) SPSS
Business Applications
1 8 (2.18%) Magento
2 4 (1.09%) Dynamics AX
2 4 (1.09%) Dynamics CRM
3 1 (0.27%) Academy Revenues and Benefits
3 1 (0.27%) Adobe Campaign
3 1 (0.27%) Dynamics NAV
3 1 (0.27%) FastStats
3 1 (0.27%) NetSuite
3 1 (0.27%) Sage 200
3 1 (0.27%) Sage X3
3 1 (0.27%) Salesforce.com CRM
3 1 (0.27%) Shopify
Cloud Services
1 42 (11.44%) Microsoft Azure
2 41 (11.17%) AdWords
2 41 (11.17%) Google Analytics
3 14 (3.81%) SaaS
4 12 (3.27%) Amazon AWS
5 11 (3.00%) PaaS
6 9 (2.45%) MailChimp
7 8 (2.18%) Cloud Computing
8 7 (1.91%) Google Tag Manager
9 6 (1.63%) IaaS
9 6 (1.63%) Serverless
10 5 (1.36%) iPaaS
10 5 (1.36%) OpenShift
11 4 (1.09%) Azure Data Factory
11 4 (1.09%) Cortana Intelligence Suite
12 3 (0.82%) Dynamics 365
12 3 (0.82%) GitHub
12 3 (0.82%) Office 365
13 2 (0.54%) Asana
13 2 (0.54%) Azure Functions
Communications & Networking
1 8 (2.18%) Skype
2 6 (1.63%) Intranet
3 4 (1.09%) Unified Communications
4 3 (0.82%) Firewall
4 3 (0.82%) NAS
4 3 (0.82%) SMS
4 3 (0.82%) VoIP
4 3 (0.82%) VPN
5 2 (0.54%) Internet
6 1 (0.27%) Intrusion Detection
6 1 (0.27%) LAN
6 1 (0.27%) RFID
Database & Business Intelligence
1 27 (7.36%) MySQL
2 24 (6.54%) SQL Server
3 19 (5.18%) NoSQL
4 16 (4.36%) Azure SQL Database
5 11 (3.00%) MongoDB
6 9 (2.45%) Big Data
7 7 (1.91%) Power BI
8 5 (1.36%) SQL Server Reporting Services
9 4 (1.09%) Data Lake
9 4 (1.09%) Data Warehouse
10 3 (0.82%) RDBMS
10 3 (0.82%) Redis
10 3 (0.82%) Relational Database
10 3 (0.82%) SAS Enterprise Guide
10 3 (0.82%) SQL Server 2016
11 2 (0.54%) Apache Hive
11 2 (0.54%) Hadoop
11 2 (0.54%) QlikView
11 2 (0.54%) SAS Enterprise Miner
11 2 (0.54%) SQL Server 2014
Development Applications
1 27 (7.36%) Git (software)
2 15 (4.09%) Jenkins
3 12 (3.27%) Maven
3 12 (3.27%) Visual Studio
4 10 (2.72%) Cucumber
4 10 (2.72%) Subversion
5 5 (1.36%) Atlassian Bamboo
5 5 (1.36%) Grunt
5 5 (1.36%) SonarQube
5 5 (1.36%) TeamCity
5 5 (1.36%) Vagrant
6 4 (1.09%) Dreamweaver
7 3 (0.82%) JIRA
7 3 (0.82%) Team Foundation Server
8 2 (0.54%) Bugzilla
8 2 (0.54%) Moq
8 2 (0.54%) MSTest
8 2 (0.54%) NUnit
8 2 (0.54%) Rhino Mocks
8 2 (0.54%) Visual Studio Team System
General
1 62 (16.89%) Retail
2 45 (12.26%) Finance
3 16 (4.36%) Advertising
4 15 (4.09%) Manufacturing
5 13 (3.54%) Publishing
6 10 (2.72%) Brand Awareness
7 6 (1.63%) Games
7 6 (1.63%) Telecoms
8 5 (1.36%) Legal
9 4 (1.09%) Automotive
10 2 (0.54%) Electronics
11 1 (0.27%) Banking
11 1 (0.27%) Financial Institution
11 1 (0.27%) French Language
11 1 (0.27%) German Language
11 1 (0.27%) Investment Banking
11 1 (0.27%) Law
11 1 (0.27%) Multimedia
11 1 (0.27%) Retail Banking
Job Titles
1 105 (28.61%) Developer
2 29 (7.90%) Analyst
3 25 (6.81%) Architect
4 24 (6.54%) Java Developer
5 23 (6.27%) .NET Developer
6 20 (5.45%) Senior Developer
7 19 (5.18%) C# Developer
8 18 (4.90%) Marketing Executive
8 18 (4.90%) React Developer
9 17 (4.63%) Marketing Manager
10 16 (4.36%) Lead Developer
11 15 (4.09%) C# .NET Developer
11 15 (4.09%) Consultant
12 14 (3.81%) Digital Executive
13 13 (3.54%) Digital Marketing Executive
13 13 (3.54%) Front End Developer (Client-Side Developer)
13 13 (3.54%) Project Manager
14 12 (3.27%) Digital Marketing Manager
14 12 (3.27%) PHP Developer
15 11 (3.00%) Product Manager
Libraries, Frameworks & Software Standards
1 82 (22.34%) HTML
2 56 (15.26%) CSS
3 42 (11.44%) .NET
4 39 (10.63%) jQuery
5 32 (8.72%) React
6 31 (8.45%) Spring
7 30 (8.17%) HTML5
8 26 (7.08%) ASP.NET
9 23 (6.27%) Spring MVC
10 20 (5.45%) Twitter Bootstrap
10 20 (5.45%) XML
11 19 (5.18%) ASP.NET MVC
12 18 (4.90%) AngularJS
12 18 (4.90%) ASP.NET Web API
13 14 (3.81%) CSS3
13 14 (3.81%) KnockoutJS
14 12 (3.27%) Entity Framework
15 11 (3.00%) JSP
15 11 (3.00%) REST
16 10 (2.72%) WinForms
Miscellaneous
1 77 (20.98%) Social Media
2 27 (7.36%) Analytical Skills
3 21 (5.72%) Self-Motivation
4 19 (5.18%) User Experience
5 13 (3.54%) Driving Licence
6 8 (2.18%) Blog
6 8 (2.18%) Data Centre
7 6 (1.63%) Computer Science
7 6 (1.63%) Hybrid Cloud
8 5 (1.36%) Client/Server
8 5 (1.36%) Management Information System
8 5 (1.36%) Replication
8 5 (1.36%) Taxonomies
9 4 (1.09%) Algorithms
9 4 (1.09%) Augmented Reality
9 4 (1.09%) Data Structures
9 4 (1.09%) Digital Media
9 4 (1.09%) N-Tier
9 4 (1.09%) Tandem
10 3 (0.82%) Online Games
Operating Systems
1 24 (6.54%) Linux
2 14 (3.81%) Windows
3 10 (2.72%) Apple iOS
4 5 (1.36%) Unix
Processes & Methodologies
1 122 (33.24%) Digital Marketing
2 98 (26.70%) Analytics
3 97 (26.43%) Agile Software Development
4 77 (20.98%) E-Commerce
5 73 (19.89%) SEO
6 54 (14.71%) MVC
7 50 (13.62%) Pay per click
8 47 (12.81%) TDD
9 45 (12.26%) CRM
9 45 (12.26%) Marketing Strategy
10 44 (11.99%) Creative Thinking
11 40 (10.90%) Email Marketing
12 36 (9.81%) Lead Generation
13 30 (8.17%) Mentoring
14 29 (7.90%) Presales
15 28 (7.63%) Problem-Solving
15 28 (7.63%) Web Development
16 27 (7.36%) Content Management
17 26 (7.08%) Stakeholder Management
18 25 (6.81%) Scrum
Programming Languages
1 77 (20.98%) JavaScript
2 51 (13.90%) SQL
3 50 (13.62%) C#
4 46 (12.53%) Java
5 26 (7.08%) PHP
6 15 (4.09%) Java 8
7 8 (2.18%) Python
8 6 (1.63%) C
9 5 (1.36%) Shell Script
10 4 (1.09%) R
10 4 (1.09%) U-SQL
11 3 (0.82%) C++
11 3 (0.82%) T-SQL
12 2 (0.54%) PowerShell
12 2 (0.54%) Ruby
13 1 (0.27%) Clojure
13 1 (0.27%) Elixir
13 1 (0.27%) Erlang
13 1 (0.27%) Lisp
13 1 (0.27%) TypeScript
Qualifications
1 67 (18.26%) Degree
2 8 (2.18%) Security Cleared
3 5 (1.36%) PRINCE2 Practitioner
4 4 (1.09%) Computer Science Degree
5 2 (0.54%) Postgraduate
6 1 (0.27%) CISM
6 1 (0.27%) CISSP
6 1 (0.27%) ISEB
6 1 (0.27%) MBA
6 1 (0.27%) NVQ Level 3
6 1 (0.27%) TOGAF Certification
Quality Assurance & Compliance
1 10 (2.72%) QA
2 9 (2.45%) GDPR
3 6 (1.63%) SLA
4 4 (1.09%) PMO
5 2 (0.54%) Data Quality
6 1 (0.27%) ISO/IEC 27001
6 1 (0.27%) PCI DSS
System Software
1 6 (1.63%) Active Directory
1 6 (1.63%) Docker
2 5 (1.36%) Varnish
2 5 (1.36%) Virtual Machines
3 3 (0.82%) Hyper-V
4 1 (0.27%) Firmware
4 1 (0.27%) Virtual Desktop
4 1 (0.27%) VMware Infrastructure
Systems Management
1 5 (1.36%) Consul
1 5 (1.36%) Kubernetes
1 5 (1.36%) Packer
1 5 (1.36%) Single Sign-On
1 5 (1.36%) Terraform
2 4 (1.09%) NetBackup
3 3 (0.82%) Opscode Chef
4 2 (0.54%) cPanel
5 1 (0.27%) Matomo
5 1 (0.27%) Systems Management Server (SMS)
Vendors
1 89 (24.25%) Google
2 53 (14.44%) Microsoft
3 48 (13.08%) Twitter
4 16 (4.36%) Facebook
5 15 (4.09%) Salesforce.com
6 14 (3.81%) Adobe
6 14 (3.81%) SAP
7 13 (3.54%) Xamarin
8 7 (1.91%) DoubleClick
8 7 (1.91%) HubSpot
8 7 (1.91%) hybris
9 6 (1.63%) Hootsuite
9 6 (1.63%) Tableau
10 5 (1.36%) Atlassian
10 5 (1.36%) EMC
10 5 (1.36%) Screaming Frog
11 4 (1.09%) CommVault
11 4 (1.09%) Dell
11 4 (1.09%) Veritas
12 3 (0.82%) Apple