Period
to 22 May 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 22 May 2018 with a comparison to the same period over the previous 2 years.

Marketing
England > West Midlands
6 months to
22 May 2018
Same period 2017 Same period 2016
Rank 52 63 55
Rank change year-on-year +11 -8 +14
Permanent jobs citing Marketing 418 415 520
As % of all permanent IT jobs advertised in the West Midlands 4.48% 4.31% 4.34%
As % of the General category 11.79% 11.48% 11.59%
Number of salaries quoted 348 371 449
West Midlands median annual salary £37,500 £37,000 £32,500
Median salary % change year-on-year +1.35% +13.85% -7.14%
10th Percentile £22,500 £23,750 £21,250
90th Percentile £60,000 £57,500 £70,000
England median annual salary £45,000 £45,000 £45,000

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Permanent vacancies with a requirement for common skills 3,544 3,614 4,487
As % of all permanent IT jobs advertised in the West Midlands 37.96% 37.51% 37.49%
Number of salaries quoted 2,683 2,865 3,446
West Midlands median annual salary £42,500 £40,000 £42,500
Median salary % change year-on-year +6.25% -5.88% -
10th Percentile £25,750 £25,750 £24,349
90th Percentile £65,200 £62,500 £65,000
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - -

Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Marketing as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Marketing in the West Midlands

Marketing
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the West Midlands.

Salary trend for Marketing in the West Midlands

Marketing
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Marketing in the West Midlands over the 6 months to 22 May 2018.

Salary histogram for Marketing in the West Midlands

Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the West Midlands region over the 6 months to 22 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham -5 151 £40,000 +6.67% 43
Coventry 0 51 £47,500 +58.33% 4
Solihull +14 43 £35,000 -2.78% 4
Staffordshire +8 35 £30,250 -15.97% 18
Worcestershire +23 31 £35,000 -6.67% 8
Wolverhampton -6 26 £34,000 -20.00% 5
Warwickshire -34 24 £39,000 +4.70% 13
Halesowen +8 17 £26,000 - 4
Shropshire +17 15 £40,000 +50.94% 3
Sutton Coldfield - 4 £22,500 - 2
Herefordshire +8 3 £30,000 -20.00% 1
Dudley -5 3 £37,500 -
Marketing
England

For the 6 months to 22 May 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Marketing.

1 131 (31.34%) Analytics
2 113 (27.03%) HTML
3 87 (20.81%) Degree
4 86 (20.57%) JavaScript
5 84 (20.10%) Google
6 76 (18.18%) SQL
7 75 (17.94%) Digital Marketing
7 75 (17.94%) Social Media
8 72 (17.22%) CSS
8 72 (17.22%) Agile Software Development
9 70 (16.75%) SEO
9 70 (16.75%) Analytical Skills
10 64 (15.31%) C#
11 60 (14.35%) Retail
12 59 (14.11%) Finance
12 59 (14.11%) Git (software)
13 58 (13.88%) PHP
13 58 (13.88%) .NET
13 58 (13.88%) CRM
13 58 (13.88%) Microsoft
14 56 (13.40%) Web Development
15 55 (13.16%) E-Commerce
16 53 (12.68%) Service Delivery
17 50 (11.96%) ASP.NET
17 50 (11.96%) Pay per click
18 48 (11.48%) Business Intelligence
19 47 (11.24%) MVC
19 47 (11.24%) AdWords
20 44 (10.53%) Google Analytics
21 42 (10.05%) User Experience

Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 36 (8.61%) WordPress
2 23 (5.50%) CMS
3 17 (4.07%) SAS
4 11 (2.63%) SharePoint
5 10 (2.39%) WebSphere
6 8 (1.91%) BizTalk Server
7 7 (1.67%) Umbraco
8 5 (1.20%) Apache
9 4 (0.96%) Drupal
9 4 (0.96%) IIS
9 4 (0.96%) Sitecore CMS
10 3 (0.72%) Confluence
11 2 (0.48%) Elasticsearch
11 2 (0.48%) Exchange Server 2013
11 2 (0.48%) Marvel
11 2 (0.48%) Sitefinity
12 1 (0.24%) EPiServer
12 1 (0.24%) MTS
12 1 (0.24%) nginx
Applications
1 21 (5.02%) Photoshop
2 20 (4.78%) Microsoft Excel
3 17 (4.07%) Microsoft Office
4 15 (3.59%) Adobe Illustrator
4 15 (3.59%) Microsoft PowerPoint
5 8 (1.91%) Adobe Creative Suite
6 3 (0.72%) Adobe After Effects
6 3 (0.72%) Adobe Premiere
6 3 (0.72%) HipChat
6 3 (0.72%) Microsoft Project
6 3 (0.72%) SPSS
7 2 (0.48%) Spreadsheet
8 1 (0.24%) InDesign
8 1 (0.24%) InVision
8 1 (0.24%) Revit
Business Applications
1 14 (3.35%) Dynamics CRM
2 13 (3.11%) Magento
3 7 (1.67%) Dynamics AX
4 4 (0.96%) Dynamics NAV
5 3 (0.72%) Academy Revenues and Benefits
5 3 (0.72%) NetSuite
5 3 (0.72%) SAP Business One
6 1 (0.24%) Salesforce.com CRM
6 1 (0.24%) SAP CRM
6 1 (0.24%) SAP Hybris
6 1 (0.24%) Shopify
Cloud Services
1 47 (11.24%) AdWords
2 44 (10.53%) Google Analytics
3 40 (9.57%) Microsoft Azure
4 33 (7.89%) PaaS
5 32 (7.66%) SaaS
6 28 (6.70%) Serverless
7 27 (6.46%) IaaS
8 16 (3.83%) Azure Data Factory
8 16 (3.83%) Cortana Intelligence Suite
9 11 (2.63%) MailChimp
10 10 (2.39%) Amazon AWS
11 9 (2.15%) Office 365
12 8 (1.91%) GitHub
12 8 (1.91%) Google Tag Manager
13 7 (1.67%) npm
14 6 (1.44%) Dynamics 365
15 5 (1.20%) Google Cloud Platform
16 2 (0.48%) BrowserStack
17 1 (0.24%) Salesforce Sales Cloud
17 1 (0.24%) Salesforce Service Cloud
Communications & Networking
1 11 (2.63%) Internet
2 8 (1.91%) Broadband
2 8 (1.91%) Firewall
3 7 (1.67%) SMS
4 4 (0.96%) LAN
5 2 (0.48%) FCoE
5 2 (0.48%) Fibre Channel
5 2 (0.48%) iSCSI
5 2 (0.48%) NAS
5 2 (0.48%) SSH
5 2 (0.48%) WAN
6 1 (0.24%) DWDM
6 1 (0.24%) FTP
6 1 (0.24%) HTTPS
Database & Business Intelligence
1 41 (9.81%) SQL Server
2 40 (9.57%) MySQL
3 22 (5.26%) Big Data
4 21 (5.02%) NoSQL
5 18 (4.31%) SQL Server 2016
5 18 (4.31%) SQL Server Reporting Services
6 16 (3.83%) Azure SQL Database
6 16 (3.83%) Data Lake
6 16 (3.83%) Power BI
7 13 (3.11%) SQL Server Integration Services
8 12 (2.87%) SQL Server 2014
9 10 (2.39%) SQL Server Analysis Services
10 8 (1.91%) Data Warehouse
10 8 (1.91%) MongoDB
11 7 (1.67%) Amazon DynamoDB
12 6 (1.44%) Microsoft Analysis Services
12 6 (1.44%) Redis
12 6 (1.44%) SAS Enterprise Guide
13 4 (0.96%) PostgreSQL
13 4 (0.96%) SAS Enterprise Miner
Development Applications
1 59 (14.11%) Git (software)
2 37 (8.85%) Visual Studio
3 14 (3.35%) Visual Studio Team System
4 8 (1.91%) Vagrant
5 6 (1.44%) Mocha
5 6 (1.44%) Moq
5 6 (1.44%) MSTest
5 6 (1.44%) NUnit
5 6 (1.44%) Rhino Mocks
6 5 (1.20%) Visual Website Optimizer
7 4 (0.96%) Subversion
8 3 (0.72%) Dreamweaver
8 3 (0.72%) gulp
8 3 (0.72%) JIRA
9 2 (0.48%) Grunt
9 2 (0.48%) Jasmine
9 2 (0.48%) Mercurial
9 2 (0.48%) PHPUnit
9 2 (0.48%) Selenium
9 2 (0.48%) Team Foundation Server
General
1 60 (14.35%) Retail
2 59 (14.11%) Finance
3 32 (7.66%) Advertising
4 25 (5.98%) Games
5 20 (4.78%) Manufacturing
6 16 (3.83%) Legal
7 12 (2.87%) Telecoms
8 11 (2.63%) Banking
9 10 (2.39%) Automotive
10 6 (1.44%) Publishing
11 5 (1.20%) Mandarin Language
12 4 (0.96%) Electronics
13 3 (0.72%) Brand Awareness
13 3 (0.72%) Multimedia
14 2 (0.48%) Financial Institution
14 2 (0.48%) Investment Banking
14 2 (0.48%) Retail Banking
15 1 (0.24%) Aerospace
15 1 (0.24%) Back Office
15 1 (0.24%) Front Office
Job Titles
1 109 (26.08%) Developer
2 39 (9.33%) Analyst
3 37 (8.85%) .NET Developer
4 27 (6.46%) Architect
5 23 (5.50%) PHP Developer
5 23 (5.50%) Web Developer
6 22 (5.26%) Consultant
7 21 (5.02%) Full Stack Developer
8 19 (4.55%) Project Manager
9 16 (3.83%) Digital Executive
9 16 (3.83%) Marketing Executive
9 16 (3.83%) Senior Developer
10 15 (3.59%) Cloud Architect
10 15 (3.59%) Full Stack Web Developer
11 14 (3.35%) Business Intelligence Consultant
11 14 (3.35%) C# Developer
11 14 (3.35%) Junior
11 14 (3.35%) Microsoft BI Consultant
11 14 (3.35%) Power BI Consultant
11 14 (3.35%) PPC Manager
Libraries, Frameworks & Software Standards
1 113 (27.03%) HTML
2 72 (17.22%) CSS
3 58 (13.88%) .NET
4 50 (11.96%) ASP.NET
5 36 (8.61%) ASP.NET MVC
5 36 (8.61%) jQuery
6 34 (8.13%) .NET Framework
7 32 (7.66%) Node.js
8 27 (6.46%) ASP.NET Web API
9 25 (5.98%) Entity Framework
9 25 (5.98%) HTML5
10 24 (5.74%) WCF
11 22 (5.26%) RESTful
12 18 (4.31%) WinForms
12 18 (4.31%) WPF
13 16 (3.83%) CSS3
14 15 (3.59%) AngularJS
15 14 (3.35%) Laravel
15 14 (3.35%) Twitter Bootstrap
16 12 (2.87%) ASP.NET MVC 5
Miscellaneous
1 75 (17.94%) Social Media
2 70 (16.75%) Analytical Skills
3 42 (10.05%) User Experience
4 37 (8.85%) Self-Motivation
5 19 (4.55%) Graphic Design
6 17 (4.07%) Blog
7 12 (2.87%) NHS
8 11 (2.63%) BBC
8 11 (2.63%) Data Centre
9 9 (2.15%) Digital Media
9 9 (2.15%) Tandem
10 8 (1.91%) Mobile App
10 8 (1.91%) Replication
11 6 (1.44%) Clustering
11 6 (1.44%) Online Games
12 5 (1.20%) Computer Science
12 5 (1.20%) Driving Licence
13 4 (0.96%) Fintech
13 4 (0.96%) Greenfield Project
14 3 (0.72%) Virtual Team
Operating Systems
1 27 (6.46%) Linux
2 21 (5.02%) Windows
3 6 (1.44%) Android
4 5 (1.20%) Unix
5 4 (0.96%) Apple iOS
6 1 (0.24%) Windows 10
6 1 (0.24%) Windows Server
6 1 (0.24%) Windows Server 2008
Processes & Methodologies
1 131 (31.34%) Analytics
2 75 (17.94%) Digital Marketing
3 72 (17.22%) Agile Software Development
4 70 (16.75%) SEO
5 58 (13.88%) CRM
6 56 (13.40%) Web Development
7 55 (13.16%) E-Commerce
8 53 (12.68%) Service Delivery
9 50 (11.96%) Pay per click
10 48 (11.48%) Business Intelligence
11 47 (11.24%) MVC
12 41 (9.81%) Presales
13 38 (9.09%) Problem-Solving
14 37 (8.85%) Lead Generation
15 34 (8.13%) Email Marketing
16 32 (7.66%) Marketing Strategy
17 31 (7.42%) TDD
18 28 (6.70%) Data Analytics
18 28 (6.70%) Stakeholder Management
19 27 (6.46%) Creative Thinking
Programming Languages
1 86 (20.57%) JavaScript
2 76 (18.18%) SQL
3 64 (15.31%) C#
4 58 (13.88%) PHP
5 27 (6.46%) Ruby
6 23 (5.50%) Python
7 16 (3.83%) T-SQL
8 15 (3.59%) Java
8 15 (3.59%) U-SQL
9 12 (2.87%) PowerShell
10 10 (2.39%) ES6
11 7 (1.67%) Go
11 7 (1.67%) PHP 7
12 6 (1.44%) R
13 4 (0.96%) C
13 4 (0.96%) PHP 5
13 4 (0.96%) TypeScript
14 3 (0.72%) C++
14 3 (0.72%) VBA
15 1 (0.24%) VB
Qualifications
1 87 (20.81%) Degree
2 4 (0.96%) Security Cleared
3 3 (0.72%) Computer Science Degree
3 3 (0.72%) Numerate Degree
3 3 (0.72%) PRINCE2 Practitioner
4 2 (0.48%) Six Sigma Green Belt
5 1 (0.24%) Chartered Engineer
Quality Assurance & Compliance
1 9 (2.15%) QA
2 5 (1.20%) SLA
3 4 (0.96%) PMO
4 2 (0.48%) GDPR
5 1 (0.24%) ISO/IEC 27001
System Software
1 17 (4.07%) Active Directory
2 15 (3.59%) Virtual Machines
3 14 (3.35%) Docker
4 2 (0.48%) Firmware
4 2 (0.48%) NFS
4 2 (0.48%) Virtual Desktop
4 2 (0.48%) VMware Infrastructure
Systems Management
1 15 (3.59%) Opscode Chef
2 4 (0.96%) Plesk
3 1 (0.24%) Matomo
3 1 (0.24%) Puppet
Vendors
1 84 (20.10%) Google
2 58 (13.88%) Microsoft
3 41 (9.81%) Twitter
4 27 (6.46%) Facebook
5 21 (5.02%) Tableau
6 20 (4.78%) Adobe
7 18 (4.31%) DoubleClick
8 16 (3.83%) SAP
9 12 (2.87%) hybris
10 10 (2.39%) ServiceNow
11 9 (2.15%) Capita
11 9 (2.15%) Salesforce.com
12 7 (1.67%) Zend
13 4 (0.96%) IFS
13 4 (0.96%) Oracle
13 4 (0.96%) Screaming Frog
13 4 (0.96%) Sitecore
14 3 (0.72%) DeepCrawl
14 3 (0.72%) EMC
14 3 (0.72%) IBM