Period
to 6 June 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 6 June 2020 with a comparison to the same period over the previous 2 years.

Marketing
England > West Midlands
6 months to
6 Jun 2020
Same period 2019 Same period 2018
Rank 110 73 51
Rank change year-on-year -37 -22 +13
Permanent jobs citing Marketing 94 303 440
As % of all permanent jobs advertised in the West Midlands 2.15% 3.91% 4.65%
As % of the General category 6.39% 10.48% 11.32%
Number of salaries quoted 81 277 402
Median annual salary £40,000 £37,500 £40,000
Median salary % change year-on-year +6.67% -6.25% +6.67%
10th Percentile £26,250 £26,250 £22,500
90th Percentile £67,500 £56,250 £62,500
England median annual salary £52,500 £50,000 £45,000
% change year-on-year +5.00% +11.11% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Permanent vacancies with a requirement for common skills 1,471 2,892 3,887
As % of all permanent IT jobs advertised in the West Midlands 33.57% 37.35% 41.06%
Number of salaries quoted 1,128 2,091 2,855
Median annual salary £47,500 £44,000 £42,500
Median salary % change year-on-year +7.95% +3.53% +6.25%
10th Percentile £29,000 £26,250 £26,000
90th Percentile £75,300 £68,750 £67,500
England median annual salary £60,000 £55,000 £52,500
% change year-on-year +9.09% +4.76% +5.00%

Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Marketing as a proportion of all IT jobs advertised in the West Midlands.

Job vacancy trend for Marketing in the West Midlands

Marketing
Salary Trend in the West Midlands

3-month moving average salary quoted in jobs citing Marketing in the West Midlands.

Salary trend for Marketing in the West Midlands

Marketing
Salary Histogram in the West Midlands

Salary distribution for jobs citing Marketing in the West Midlands over the 6 months to 6 June 2020.

Salary histogram for Marketing in the West Midlands

Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the West Midlands region over the 6 months to 6 June 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham -15 35 £52,500 +31.25% 6
Staffordshire -11 15 £31,250 -32.07% 2
Solihull 0 12 £37,500 -28.57%
Warwickshire -14 9 £42,500 +21.43%
Coventry +21 6 £32,500 -
Worcestershire +18 4 £29,250 -26.88% 1
Sutton Coldfield +6 3 £31,250 -10.71%
Shropshire +16 2 £40,000 +33.33%
Wolverhampton -6 2 £45,000 -
Marketing
England

For the 6 months to 6 June 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Marketing.

1 24 (25.53%) Microsoft
2 23 (24.47%) Agile Software Development
2 23 (24.47%) Digital Marketing
3 20 (21.28%) Project Management
4 13 (13.83%) E-Commerce
4 13 (13.83%) SEO
4 13 (13.83%) Analytical Skills
5 12 (12.77%) Dynamics NAV
6 11 (11.70%) CMS
6 11 (11.70%) Analytics
7 10 (10.64%) Problem-Solving
7 10 (10.64%) Power Platform
7 10 (10.64%) Retail
7 10 (10.64%) Dell
7 10 (10.64%) ERP
7 10 (10.64%) SQL
7 10 (10.64%) Windows
7 10 (10.64%) Marketing Strategy
8 9 (9.57%) Azure
8 9 (9.57%) Hyper-V
8 9 (9.57%) CSS
8 9 (9.57%) Citrix
8 9 (9.57%) Active Directory
8 9 (9.57%) VMware
9 8 (8.51%) Scrum
9 8 (8.51%) Games
9 8 (8.51%) Content Management
9 8 (8.51%) HTML
9 8 (8.51%) JavaScript
9 8 (8.51%) CRM

Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (11.70%) CMS
2 6 (6.38%) SharePoint
3 5 (5.32%) WordPress
4 2 (2.13%) SAS
5 1 (1.06%) Drupal
5 1 (1.06%) Oracle SOA Suite
Applications
1 4 (4.26%) Microsoft Office
2 2 (2.13%) Microsoft Excel
3 1 (1.06%) Adobe After Effects
3 1 (1.06%) Adobe Creative Suite
3 1 (1.06%) Adobe Illustrator
3 1 (1.06%) Adobe Premiere
3 1 (1.06%) InDesign
3 1 (1.06%) Microsoft PowerPoint
3 1 (1.06%) Photoshop
Business Applications
1 12 (12.77%) Dynamics NAV
2 3 (3.19%) Dynamics CRM
3 2 (2.13%) Magento
3 2 (2.13%) Oracle ERP
3 2 (2.13%) SAP S/4HANA
3 2 (2.13%) SAP SD
3 2 (2.13%) Social Studio
4 1 (1.06%) NetSuite
4 1 (1.06%) Oracle Assets
4 1 (1.06%) Oracle Cash Management
4 1 (1.06%) Oracle General Ledger
4 1 (1.06%) Oracle Payables
4 1 (1.06%) Oracle Procure-to-Pay
4 1 (1.06%) Oracle Receivables
4 1 (1.06%) Payment Gateway
4 1 (1.06%) Salesforce.com CRM
4 1 (1.06%) SAP CRM
4 1 (1.06%) SAP GTS
4 1 (1.06%) Shopify
4 1 (1.06%) Sprinklr
Cloud Services
1 10 (10.64%) Power Platform
2 9 (9.57%) Azure
3 8 (8.51%) Dynamics 365
4 6 (6.38%) Cloud Computing
5 5 (5.32%) Google Analytics
6 3 (3.19%) AWS
6 3 (3.19%) Office 365
6 3 (3.19%) SaaS
7 2 (2.13%) Google Sheets
7 2 (2.13%) npm
7 2 (2.13%) PaaS
7 2 (2.13%) Power Automate
7 2 (2.13%) PowerApps
7 2 (2.13%) Salesforce Sales Cloud
7 2 (2.13%) Trello
8 1 (1.06%) Boomi
8 1 (1.06%) CheetahMail
8 1 (1.06%) Google Tag Manager
8 1 (1.06%) IaaS
8 1 (1.06%) Oracle Service Cloud
Communications & Networking
1 6 (6.38%) DHCP
1 6 (6.38%) DNS
2 3 (3.19%) Remote Desktop
3 2 (2.13%) Broadband
3 2 (2.13%) Internet
4 1 (1.06%) Intrusion Detection
Database & Business Intelligence
1 8 (8.51%) Power BI
2 3 (3.19%) Big Data
2 3 (3.19%) SQL Server
2 3 (3.19%) SQL Server Reporting Services
3 2 (2.13%) MySQL
3 2 (2.13%) QlikView
3 2 (2.13%) SAP HANA
4 1 (1.06%) Data Warehouse
4 1 (1.06%) Electronic Patient Records
4 1 (1.06%) Oracle Database
4 1 (1.06%) RDBMS
4 1 (1.06%) Relational Database
4 1 (1.06%) SQL Server Integration Services
Development Applications
1 8 (8.51%) Git (software)
2 3 (3.19%) Atlassian Bamboo
2 3 (3.19%) Hudson
2 3 (3.19%) Jenkins
2 3 (3.19%) Vagrant
3 2 (2.13%) Bitbucket
3 2 (2.13%) JIRA
4 1 (1.06%) Babel
4 1 (1.06%) Firebug
4 1 (1.06%) Grunt
4 1 (1.06%) gulp
4 1 (1.06%) webpack
General
1 10 (10.64%) Retail
2 8 (8.51%) Games
3 7 (7.45%) Finance
4 5 (5.32%) Law
4 5 (5.32%) Public Sector
5 2 (2.13%) Advertising
5 2 (2.13%) Legal
5 2 (2.13%) Manufacturing
6 1 (1.06%) Aerospace
6 1 (1.06%) Billing
6 1 (1.06%) Brand Awareness
6 1 (1.06%) Electronics
6 1 (1.06%) General Ledger
6 1 (1.06%) Pharmaceutical
6 1 (1.06%) Telecoms
Job Titles
1 13 (13.83%) Analyst
2 12 (12.77%) Developer
3 8 (8.51%) Architect
4 6 (6.38%) Consultant
4 6 (6.38%) IT Support
4 6 (6.38%) IT Support Specialist
4 6 (6.38%) Support Specialist
5 5 (5.32%) Product Manager
6 4 (4.26%) Account Manager
6 4 (4.26%) Front End Developer (Client-Side Developer)
6 4 (4.26%) Senior Developer
6 4 (4.26%) Service Architect
7 3 (3.19%) Azure DevOps
7 3 (3.19%) Azure DevOps Engineer
7 3 (3.19%) Azure Engineer
7 3 (3.19%) Data Analyst
7 3 (3.19%) DevOps Engineer
7 3 (3.19%) Digital Executive
7 3 (3.19%) SQL Analyst
7 3 (3.19%) SQL Data Analyst
Libraries, Frameworks & Software Standards
1 9 (9.57%) CSS
2 8 (8.51%) HTML
3 7 (7.45%) Sass
4 6 (6.38%) Vue.js
5 4 (4.26%) HTML5
6 3 (3.19%) React
6 3 (3.19%) Web Services
7 2 (2.13%) jQuery
7 2 (2.13%) LESS
7 2 (2.13%) Oracle Fusion
7 2 (2.13%) Qt
7 2 (2.13%) RESTful
8 1 (1.06%) AngularJS
8 1 (1.06%) GatsbyJS
8 1 (1.06%) Google Maps API
8 1 (1.06%) GraphQL
8 1 (1.06%) LAMP
8 1 (1.06%) Laravel
8 1 (1.06%) Natural Language Processing
8 1 (1.06%) Node.js
Miscellaneous
1 13 (13.83%) Analytical Skills
2 8 (8.51%) User Experience
3 7 (7.45%) FMCG
4 6 (6.38%) Management Information System
5 5 (5.32%) Social Media
6 4 (4.26%) Analytical Mindset
6 4 (4.26%) Virtual Team
7 3 (3.19%) Clustering
8 2 (2.13%) Blog
8 2 (2.13%) Greenfield Project
8 2 (2.13%) Internet of Things
8 2 (2.13%) Smart Home
8 2 (2.13%) Social Network
9 1 (1.06%) Data Structures
9 1 (1.06%) Graphic Design
9 1 (1.06%) iPad
9 1 (1.06%) LIMS
9 1 (1.06%) NHS
9 1 (1.06%) Self-Motivation
9 1 (1.06%) Video\Live Streaming
Operating Systems
1 10 (10.64%) Windows
2 6 (6.38%) Windows 10
2 6 (6.38%) Windows Server
3 3 (3.19%) Linux
Processes & Methodologies
1 23 (24.47%) Agile Software Development
1 23 (24.47%) Digital Marketing
2 20 (21.28%) Project Management
3 13 (13.83%) E-Commerce
3 13 (13.83%) SEO
4 11 (11.70%) Analytics
5 10 (10.64%) ERP
5 10 (10.64%) Marketing Strategy
5 10 (10.64%) Problem-Solving
6 8 (8.51%) Content Management
6 8 (8.51%) Continuous Integration
6 8 (8.51%) CRM
6 8 (8.51%) Requirements Gathering
6 8 (8.51%) Scrum
7 7 (7.45%) B2B
7 7 (7.45%) Line Management
7 7 (7.45%) Pay per click
7 7 (7.45%) Presales
7 7 (7.45%) User Acceptance Testing
8 6 (6.38%) Business Intelligence
Programming Languages
1 10 (10.64%) SQL
2 8 (8.51%) JavaScript
3 7 (7.45%) Python
4 3 (3.19%) Go
4 3 (3.19%) Java
4 3 (3.19%) PHP
4 3 (3.19%) R
4 3 (3.19%) Ruby
5 2 (2.13%) C
Qualifications
1 6 (6.38%) Degree
2 5 (5.32%) Master's Degree
3 3 (3.19%) MCSA
3 3 (3.19%) MCSE
3 3 (3.19%) Microsoft Certification
3 3 (3.19%) VMware Certified Professional (VCP)
4 2 (2.13%) Security Cleared
4 2 (2.13%) TOGAF Certification
5 1 (1.06%) ISEB
5 1 (1.06%) ISTQB
5 1 (1.06%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 5 (5.32%) QA
2 1 (1.06%) SLA
System Software
1 9 (9.57%) Active Directory
1 9 (9.57%) Hyper-V
2 3 (3.19%) Docker
2 3 (3.19%) VMware ESXi
2 3 (3.19%) VMware Infrastructure
2 3 (3.19%) vSphere
2 3 (3.19%) XenApp
Systems Management
1 6 (6.38%) WSUS
2 3 (3.19%) Consul
2 3 (3.19%) Docker Swarm
2 3 (3.19%) Kubernetes
2 3 (3.19%) Microsoft Clustering
2 3 (3.19%) Nagios
2 3 (3.19%) Packer
2 3 (3.19%) Terraform
3 1 (1.06%) HP ALM
3 1 (1.06%) Single Sign-On
Vendors
1 24 (25.53%) Microsoft
2 10 (10.64%) Dell
3 9 (9.57%) Citrix
3 9 (9.57%) VMware
4 6 (6.38%) Cisco
5 5 (5.32%) Google
6 4 (4.26%) Oracle
6 4 (4.26%) Salesforce.com
7 3 (3.19%) Facebook
7 3 (3.19%) Salesforce Marketing Cloud
7 3 (3.19%) SAP
7 3 (3.19%) Tableau
8 2 (2.13%) HP
8 2 (2.13%) IBM
8 2 (2.13%) Twitter
9 1 (1.06%) Adobe
9 1 (1.06%) EMC
9 1 (1.06%) Hootsuite
9 1 (1.06%) Jitterbit
9 1 (1.06%) MuleSoft