Period
to 20 October 2018

The following table provides summary statistics for permanent job vacancies advertised in Dorset with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 20 October 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
South West > Dorset
6 months to
20 Oct 2018
Same period 2017 Same period 2016
Rank 106 88 94
Rank change year-on-year -18 +6 +24
Permanent jobs citing Google Analytics 16 3 7
As % of all permanent IT jobs advertised in Dorset 1.21% 0.32% 0.66%
As % of the Cloud Services category 4.09% 2.16% 6.14%
Number of salaries quoted 16 2 7
Dorset median annual salary £36,250 £33,750 £42,500
Median salary % change year-on-year +7.41% -20.59% +25.93%
10th Percentile £21,500 £29,125 £38,750
90th Percentile £38,750 £37,375 £46,250
South West median annual salary £35,000 £45,000 £31,250
% change year-on-year -22.22% +44.00% -19.35%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Dorset with a requirement for cloud computing skills.

All Cloud Skills
Dorset
Permanent vacancies with a requirement for cloud computing skills 391 139 114
As % of all permanent IT jobs advertised in Dorset 29.46% 14.79% 10.73%
Number of salaries quoted 346 134 113
Dorset median annual salary £41,000 £34,000 £37,500
Median salary % change year-on-year +20.59% -9.33% -10.71%
10th Percentile £26,250 £22,000 £23,000
90th Percentile £65,625 £60,000 £47,500
South West median annual salary £45,000 £45,000 £40,000
% change year-on-year - +12.50% -5.88%

Google Analytics
Job Vacancy Trend in Dorset

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Dorset.

Job vacancy trend for Google Analytics in Dorset

Google Analytics
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Dorset.

Salary trend for Google Analytics in Dorset

Google Analytics
Salary Histogram in Dorset

The salary distribution of IT jobs citing Google Analytics in Dorset over the 6 months to 20 October 2018.

Salary histogram for Google Analytics in Dorset

Google Analytics
Job Locations in Dorset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Dorset region over the 6 months to 20 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bournemouth - 13 £37,500 - 1
Verwood - 2 £22,500 -
Shaftesbury - 1 £23,500 -
Google Analytics
South West

For the 6 months to 20 October 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Dorset region with a requirement for Google Analytics.

1 16 (100.00%) Google
1 16 (100.00%) Analytics
2 11 (68.75%) CMS
3 8 (50.00%) Finance
3 8 (50.00%) Agile Software Development
3 8 (50.00%) JIRA
3 8 (50.00%) Sitecore CMS
3 8 (50.00%) Sitecore
3 8 (50.00%) Innovative Thinking
3 8 (50.00%) Problem-Solving
4 7 (43.75%) Digital Marketing
4 7 (43.75%) Marketing
4 7 (43.75%) SEO
5 6 (37.50%) Social Media
5 6 (37.50%) Self-Motivation
6 5 (31.25%) Pay per click
7 4 (25.00%) Advertising
7 4 (25.00%) DoubleClick
7 4 (25.00%) Web Development
7 4 (25.00%) Google Tag Manager
7 4 (25.00%) AdWords
7 4 (25.00%) Kenshoo
7 4 (25.00%) Marin
7 4 (25.00%) Facebook
7 4 (25.00%) Twitter
7 4 (25.00%) Campaign Management
7 4 (25.00%) Analytical Skills
8 3 (18.75%) E-Commerce
9 2 (12.50%) Adobe
9 2 (12.50%) HTML

Google Analytics
Co-occurring IT Skills in Dorset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (68.75%) CMS
2 8 (50.00%) Sitecore CMS
3 1 (6.25%) Drupal
3 1 (6.25%) WordPress
Applications
1 2 (12.50%) Adobe Creative Suite
1 2 (12.50%) Adobe Illustrator
1 2 (12.50%) InDesign
1 2 (12.50%) Photoshop
Cloud Services
1 4 (25.00%) AdWords
1 4 (25.00%) Google Tag Manager
Development Applications
1 8 (50.00%) JIRA
2 1 (6.25%) Bitbucket
General
1 8 (50.00%) Finance
2 7 (43.75%) Marketing
3 4 (25.00%) Advertising
4 2 (12.50%) Manufacturing
Job Titles
1 8 (50.00%) Digital Product Owner
1 8 (50.00%) Product Owner
1 8 (50.00%) Service Owner
2 4 (25.00%) Digital Marketing Manager
2 4 (25.00%) Marketing Manager
2 4 (25.00%) PPC Manager
3 3 (18.75%) Developer
4 2 (12.50%) Front End Developer (Client-Side Developer)
4 2 (12.50%) Junior
4 2 (12.50%) Junior Developer
4 2 (12.50%) Junior Front End Developer (Client-Side Developer)
4 2 (12.50%) Webmaster
5 1 (6.25%) Analytics Developer
5 1 (6.25%) Head of Digital
5 1 (6.25%) Head of Digital Marketing
5 1 (6.25%) Head of Marketing
5 1 (6.25%) Web Developer
5 1 (6.25%) WordPress Developer
Libraries, Frameworks & Software Standards
1 2 (12.50%) Ajax
1 2 (12.50%) CSS
1 2 (12.50%) HTML
1 2 (12.50%) XML
Miscellaneous
1 6 (37.50%) Self-Motivation
1 6 (37.50%) Social Media
2 4 (25.00%) Analytical Skills
3 1 (6.25%) User Experience
Processes & Methodologies
1 16 (100.00%) Analytics
2 8 (50.00%) Agile Software Development
2 8 (50.00%) Innovative Thinking
2 8 (50.00%) Problem-Solving
3 7 (43.75%) Digital Marketing
3 7 (43.75%) SEO
4 5 (31.25%) Pay per click
5 4 (25.00%) Campaign Management
5 4 (25.00%) Web Development
6 3 (18.75%) E-Commerce
7 2 (12.50%) Content Management
7 2 (12.50%) Email Marketing
7 2 (12.50%) Front End Development
7 2 (12.50%) Social Media Marketing
8 1 (6.25%) API Integration
Programming Languages
1 2 (12.50%) JavaScript
1 2 (12.50%) R
Vendors
1 16 (100.00%) Google
2 8 (50.00%) Sitecore
3 4 (25.00%) DoubleClick
3 4 (25.00%) Facebook
3 4 (25.00%) Kenshoo
3 4 (25.00%) Marin
3 4 (25.00%) Twitter
4 2 (12.50%) Adobe
5 1 (6.25%) Hotjar
5 1 (6.25%) WooCommerce