Period
to 22 July 2018

The following table provides summary statistics for permanent job vacancies advertised in Dorset with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 22 July 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
South West > Dorset
6 months to
22 Jul 2018
Same period 2017 Same period 2016
Rank 99 86 95
Rank change year-on-year -13 +9 +19
Permanent jobs citing Google Analytics 19 1 14
As % of all permanent IT jobs advertised in Dorset 1.32% 0.11% 1.19%
As % of the Cloud Services category 4.51% 1.03% 13.33%
Number of salaries quoted 18 0 14
Dorset median annual salary £35,000 - £42,500
10th Percentile £32,500 - £26,250
90th Percentile £38,750 - £46,250
South West median annual salary £35,000 £36,000 £35,000
% change year-on-year -2.78% +2.86% +7.69%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Dorset with a requirement for cloud computing skills.

All Cloud Skills
Dorset
Permanent vacancies with a requirement for cloud computing skills 421 97 105
As % of all permanent IT jobs advertised in Dorset 29.16% 10.90% 8.94%
Number of salaries quoted 382 96 99
Dorset median annual salary £40,000 £35,000 £34,000
Median salary % change year-on-year +14.29% +2.94% -9.33%
10th Percentile £26,750 £20,500 £23,000
90th Percentile £55,000 £60,000 £50,250
South West median annual salary £45,000 £44,000 £40,000
% change year-on-year +2.27% +10.00% -5.88%

Google Analytics
Job Vacancy Trend in Dorset

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Dorset.

Job vacancy trend for Google Analytics in Dorset

Google Analytics
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Dorset.

Salary trend for Google Analytics in Dorset

Google Analytics
Job Locations in Dorset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Dorset region over the 6 months to 22 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bournemouth - 19 £35,000 -
Google Analytics
South West

For the 6 months to 22 July 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Dorset region with a requirement for Google Analytics.

1 19 (100.00%) Google
1 19 (100.00%) Analytics
2 11 (57.89%) Campaign Management
2 11 (57.89%) DoubleClick
2 11 (57.89%) Google Tag Manager
2 11 (57.89%) AdWords
2 11 (57.89%) Kenshoo
2 11 (57.89%) Marin
2 11 (57.89%) Analytical Skills
2 11 (57.89%) Self-Motivation
2 11 (57.89%) Pay per click
2 11 (57.89%) Marketing
2 11 (57.89%) SEO
2 11 (57.89%) Advertising
2 11 (57.89%) Digital Marketing
2 11 (57.89%) Social Media
2 11 (57.89%) Facebook
2 11 (57.89%) Twitter
3 8 (42.11%) Sitecore CMS
3 8 (42.11%) Sitecore
3 8 (42.11%) CMS
3 8 (42.11%) Agile Software Development
3 8 (42.11%) Finance
3 8 (42.11%) JIRA
3 8 (42.11%) Problem-Solving
3 8 (42.11%) Innovative Thinking

Google Analytics
Co-occurring IT Skills in Dorset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (42.11%) CMS
1 8 (42.11%) Sitecore CMS
Cloud Services
1 11 (57.89%) AdWords
1 11 (57.89%) Google Tag Manager
Development Applications
1 8 (42.11%) JIRA
General
1 11 (57.89%) Advertising
1 11 (57.89%) Marketing
2 8 (42.11%) Finance
Job Titles
1 11 (57.89%) Digital Marketing Manager
1 11 (57.89%) Marketing Manager
1 11 (57.89%) PPC Manager
2 8 (42.11%) Digital Product Owner
2 8 (42.11%) Product Owner
2 8 (42.11%) Service Owner
Miscellaneous
1 11 (57.89%) Analytical Skills
1 11 (57.89%) Self-Motivation
1 11 (57.89%) Social Media
Processes & Methodologies
1 19 (100.00%) Analytics
2 11 (57.89%) Campaign Management
2 11 (57.89%) Digital Marketing
2 11 (57.89%) Pay per click
2 11 (57.89%) SEO
3 8 (42.11%) Agile Software Development
3 8 (42.11%) Innovative Thinking
3 8 (42.11%) Problem-Solving
Vendors
1 19 (100.00%) Google
2 11 (57.89%) DoubleClick
2 11 (57.89%) Facebook
2 11 (57.89%) Kenshoo
2 11 (57.89%) Marin
2 11 (57.89%) Twitter
3 8 (42.11%) Sitecore