Period
to 18 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Dorset with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 18 November 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
South West > Dorset
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 99 98 116
Rank change year-on-year -1 +18 +3
Permanent jobs citing Google Analytics 3 6 6
As % of all permanent IT jobs advertised in Dorset 0.27% 0.56% 0.41%
As % of the Cloud Services category 1.68% 4.80% 6.52%
Number of salaries quoted 2 6 3
Dorset median annual salary £33,750 £42,500 £30,000
Median salary % change year-on-year -20.59% +41.67% +9.09%
10th Percentile £29,125 £38,750 £24,500
90th Percentile £37,375 £46,250 £38,500
South West median annual salary £33,750 £28,750 £35,000
% change year-on-year +17.39% -17.86% +16.67%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Dorset with a requirement for cloud computing skills.

All Cloud Skills
Dorset
Permanent vacancies with a requirement for cloud computing skills 179 125 92
As % of all permanent IT jobs advertised in Dorset 16.18% 11.60% 6.26%
Number of salaries quoted 168 122 83
Dorset median annual salary £35,000 £37,500 £40,000
Median salary % change year-on-year -6.67% -6.25% +6.67%
10th Percentile £22,350 £26,250 £21,500
90th Percentile £57,500 £47,500 £56,250
South West median annual salary £45,000 £40,000 £43,500
% change year-on-year +12.50% -8.05% +16.00%

Google Analytics
Job Vacancy Trend in Dorset

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Dorset.

Job vacancy trend for Google Analytics in Dorset

Google Analytics
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Dorset.

Salary trend for Google Analytics in Dorset

Google Analytics
Job Locations in Dorset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Dorset region over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Poole -12 2 £32,500 -23.53%
Google Analytics
South West

For the 6 months to 18 November 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Dorset region with a requirement for Google Analytics.

1 3 (100.00%) Google
1 3 (100.00%) Analytics
2 2 (66.67%) Analytical Skills
2 2 (66.67%) Microsoft PowerPoint
2 2 (66.67%) Marketing
2 2 (66.67%) Digital Marketing
2 2 (66.67%) Microsoft Excel
2 2 (66.67%) Microsoft
2 2 (66.67%) SEO
3 1 (33.33%) Stakeholder Management
3 1 (33.33%) Business Intelligence
3 1 (33.33%) Big Data
3 1 (33.33%) SQL

Google Analytics
Co-occurring IT Skills in Dorset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (66.67%) Microsoft Excel
1 2 (66.67%) Microsoft PowerPoint
Database & Business Intelligence
1 1 (33.33%) Big Data
General
1 2 (66.67%) Marketing
Job Titles
1 2 (66.67%) SEO Manager
1 2 (66.67%) SEO Specialist
2 1 (33.33%) Analyst
2 1 (33.33%) Business Intelligence Analyst
2 1 (33.33%) Business Intelligence Data Analyst
2 1 (33.33%) Data Analyst
Miscellaneous
1 2 (66.67%) Analytical Skills
Processes & Methodologies
1 3 (100.00%) Analytics
2 2 (66.67%) Digital Marketing
2 2 (66.67%) SEO
3 1 (33.33%) Business Intelligence
3 1 (33.33%) Stakeholder Management
Programming Languages
1 1 (33.33%) SQL
Vendors
1 3 (100.00%) Google
2 2 (66.67%) Microsoft