Period
to 1 August 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the East Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 1 August 2021 with a comparison to the same period over the previous 2 years.

Advertising
England > East Midlands
6 months to
1 Aug 2021
Same period 2020 Same period 2019
Rank 157 122 180
Rank change year-on-year -35 +58 -85
Permanent jobs citing Advertising 13 4 19
As % of all permanent jobs advertised in the East Midlands 0.42% 0.23% 0.48%
As % of the General category 0.74% 0.43% 0.88%
Number of salaries quoted 11 3 17
10th Percentile £28,000 £29,500 £25,900
25th Percentile £35,250 £34,375 £29,000
Median annual salary (50th Percentile) £44,938 £45,000 £38,000
Median % change year-on-year -0.14% +18.42% -10.59%
75th Percentile £140,000 £50,000 £42,750
90th Percentile " £51,500 £44,000
England median annual salary £55,000 £60,000 £55,000
% change year-on-year -8.33% +9.09% +10.00%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East Midlands with a requirement for common skills.

All General Skills
East Midlands
Permanent vacancies with a requirement for common skills 1,746 925 2,149
As % of all permanent IT jobs advertised in the East Midlands 56.78% 54.09% 53.79%
Number of salaries quoted 1,227 760 1,578
10th Percentile £26,250 £27,500 £24,750
25th Percentile £35,125 £34,281 £31,250
Median annual salary (50th Percentile) £45,000 £45,000 £42,500
Median % change year-on-year - +5.88% -
75th Percentile £57,500 £58,750 £56,250
90th Percentile £71,250 £73,600 £70,561
England median annual salary £57,500 £56,500 £52,500
% change year-on-year +1.77% +7.62% +5.00%

Advertising
Job Vacancy Trend in the East Midlands

Job postings citing Advertising as a proportion of all IT jobs advertised in the East Midlands.

Job vacancy trend for Advertising in the East Midlands

Advertising
Salary Trend in the East Midlands

3-month moving average salary quoted in jobs citing Advertising in the East Midlands.

Salary trend for Advertising in the East Midlands

Advertising
Salary Histogram in the East Midlands

Salary distribution for jobs citing Advertising in the East Midlands over the 6 months to 1 August 2021.

Salary histogram for Advertising in the East Midlands

Advertising
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the East Midlands region over the 6 months to 1 August 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Lincolnshire -16 4 £140,000 -
Northamptonshire -18 3 £28,000 -41.05% 1
Nottinghamshire - 2 £44,938 - 1
Advertising
England

For the 6 months to 1 August 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the East Midlands region with a requirement for Advertising.

1 6 (46.15%) ERP
1 6 (46.15%) User Experience
2 5 (38.46%) CRM
2 5 (38.46%) Marketing
3 4 (30.77%) Oracle
3 4 (30.77%) Master Data Management
3 4 (30.77%) NetSuite
3 4 (30.77%) Computer Science
4 3 (23.08%) WordPress
4 3 (23.08%) Azure
4 3 (23.08%) Analytics
4 3 (23.08%) Social Media
4 3 (23.08%) Analytical Skills
4 3 (23.08%) SEO
4 3 (23.08%) Agile Software Development
4 3 (23.08%) Sketch
4 3 (23.08%) Figma
5 2 (15.38%) Social Skills
5 2 (15.38%) Workfront
5 2 (15.38%) Dynamics 365
5 2 (15.38%) Self-Motivation
5 2 (15.38%) Problem-Solving
5 2 (15.38%) Trello
5 2 (15.38%) DevOps
5 2 (15.38%) Salesforce Marketing Cloud
5 2 (15.38%) Wireframes
5 2 (15.38%) InVision
5 2 (15.38%) Slack
5 2 (15.38%) Games
5 2 (15.38%) Scrum

Advertising
Co-occurring IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (23.08%) WordPress
2 2 (15.38%) Drupal
Applications
1 3 (23.08%) Figma
1 3 (23.08%) Sketch
2 2 (15.38%) InVision
Business Applications
1 4 (30.77%) NetSuite
2 2 (15.38%) Workfront
3 1 (7.69%) Adobe Campaign
3 1 (7.69%) Dynamics CRM
3 1 (7.69%) Magento
3 1 (7.69%) Payment Gateway
Cloud Services
1 3 (23.08%) Azure
2 2 (15.38%) Dynamics 365
2 2 (15.38%) Google Analytics
2 2 (15.38%) SaaS
2 2 (15.38%) Slack
2 2 (15.38%) Trello
3 1 (7.69%) Adobe Analytics
3 1 (7.69%) Adobe Creative Cloud
Database & Business Intelligence
1 1 (7.69%) NoSQL
Development Applications
1 2 (15.38%) JIRA
2 1 (7.69%) Git (software)
General
1 5 (38.46%) Marketing
2 3 (23.08%) Analytical Skills
3 2 (15.38%) Finance
3 2 (15.38%) Games
3 2 (15.38%) Social Skills
4 1 (7.69%) Manufacturing
4 1 (7.69%) Retail
Job Titles
1 4 (30.77%) Administrator
2 2 (15.38%) Architect
2 2 (15.38%) Head of Digital
2 2 (15.38%) Head of Digital Marketing
2 2 (15.38%) Head of Marketing
2 2 (15.38%) Junior
2 2 (15.38%) Junior Product Manager
2 2 (15.38%) Product Manager
3 1 (7.69%) Analyst
3 1 (7.69%) Business Analyst
3 1 (7.69%) Developer
3 1 (7.69%) Enterprise Architect
3 1 (7.69%) Lead Business Analyst
3 1 (7.69%) Web Developer
Libraries, Frameworks & Software Standards
1 2 (15.38%) CSS
1 2 (15.38%) HTML
2 1 (7.69%) Handlebars
2 1 (7.69%) HTML5
2 1 (7.69%) jQuery
2 1 (7.69%) JSON
2 1 (7.69%) REST
2 1 (7.69%) Sass
2 1 (7.69%) SOAP
2 1 (7.69%) Vue.js
Miscellaneous
1 6 (46.15%) User Experience
2 3 (23.08%) Social Media
3 2 (15.38%) Self-Motivation
4 1 (7.69%) Digital Media
4 1 (7.69%) Marketing Technology
Processes & Methodologies
1 6 (46.15%) ERP
2 5 (38.46%) CRM
3 4 (30.77%) Computer Science
3 4 (30.77%) Master Data Management
4 3 (23.08%) Agile Software Development
4 3 (23.08%) Analytics
4 3 (23.08%) SEO
5 2 (15.38%) Artificial Intelligence
5 2 (15.38%) DevOps
5 2 (15.38%) Digital Marketing
5 2 (15.38%) Display Advertising
5 2 (15.38%) Email Marketing
5 2 (15.38%) Online Marketing
5 2 (15.38%) Pay per click
5 2 (15.38%) Problem-Solving
5 2 (15.38%) Product Management
5 2 (15.38%) Scrum
5 2 (15.38%) Wireframes
6 1 (7.69%) Campaign Management
6 1 (7.69%) Qualitative Research
Programming Languages
1 1 (7.69%) JavaScript
1 1 (7.69%) SQL
Qualifications
1 2 (15.38%) Degree
Quality Assurance & Compliance
1 1 (7.69%) Accessibility
1 1 (7.69%) GDPR
Vendors
1 4 (30.77%) Oracle
2 2 (15.38%) Adobe
2 2 (15.38%) Google
2 2 (15.38%) Microsoft
2 2 (15.38%) Salesforce Marketing Cloud
2 2 (15.38%) Salesforce.com
3 1 (7.69%) Hootsuite
3 1 (7.69%) Sitecore