Period
to 25 October 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the East Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 25 October 2021 with a comparison to the same period over the previous 2 years.

Advertising
England > East Midlands
6 months to
25 Oct 2021
Same period 2020 Same period 2019
Rank 176 99 200
Rank change year-on-year -77 +101 -49
Permanent jobs citing Advertising 10 6 4
As % of all permanent jobs advertised in the East Midlands 0.29% 0.43% 0.10%
As % of the General category 0.46% 0.85% 0.21%
Number of salaries quoted 8 5 4
10th Percentile £35,650 £32,600 £18,275
25th Percentile £36,250 £32,750 £20,188
Median annual salary (50th Percentile) £41,219 £34,500 £26,125
Median % change year-on-year +19.47% +32.06% -41.94%
75th Percentile £70,434 £34,750 £33,719
90th Percentile £140,000 £42,400 £39,738
England median annual salary £55,000 £60,000 £55,000
% change year-on-year -8.33% +9.09% +4.76%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East Midlands with a requirement for common skills.

All General Skills
East Midlands
Permanent vacancies with a requirement for common skills 2,154 703 1,945
As % of all permanent IT jobs advertised in the East Midlands 62.78% 50.54% 50.14%
Number of salaries quoted 1,328 572 1,599
10th Percentile £27,500 £27,500 £25,000
25th Percentile £35,000 £35,188 £31,250
Median annual salary (50th Percentile) £45,000 £44,371 £43,000
Median % change year-on-year +1.42% +3.19% +1.18%
75th Percentile £57,500 £57,500 £57,500
90th Percentile £72,500 £73,600 £70,000
England median annual salary £58,000 £57,500 £54,000
% change year-on-year +0.87% +6.48% +2.86%

Advertising
Job Vacancy Trend in the East Midlands

Job postings citing Advertising as a proportion of all IT jobs advertised in the East Midlands.

Job vacancy trend for Advertising in the East Midlands

Advertising
Salary Trend in the East Midlands

3-month moving average salary quoted in jobs citing Advertising in the East Midlands.

Salary trend for Advertising in the East Midlands

Advertising
Salary Histogram in the East Midlands

Salary distribution for jobs citing Advertising in the East Midlands over the 6 months to 25 October 2021.

Salary histogram for Advertising in the East Midlands

Advertising
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the East Midlands region over the 6 months to 25 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Lincolnshire -25 2 £140,000 - 16
Nottinghamshire - 2 £44,938 - 2
Northamptonshire -33 1 £34,500 - 1
Derbyshire - 1 £37,000 - 1
Advertising
England

For the 6 months to 25 October 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the East Midlands region with a requirement for Advertising.

1 5 (50.00%) CRM
1 5 (50.00%) Marketing
2 4 (40.00%) ERP
2 4 (40.00%) User Experience
2 4 (40.00%) Analytical Skills
3 3 (30.00%) Azure
3 3 (30.00%) Social Media
3 3 (30.00%) Analytics
3 3 (30.00%) WordPress
3 3 (30.00%) SEO
3 3 (30.00%) Agile Software Development
4 2 (20.00%) Finance
4 2 (20.00%) Manufacturing
4 2 (20.00%) Pay per click
4 2 (20.00%) Scrum
4 2 (20.00%) Artificial Intelligence
4 2 (20.00%) Google
4 2 (20.00%) Microsoft
4 2 (20.00%) Adobe
4 2 (20.00%) Salesforce.com
4 2 (20.00%) HTML
4 2 (20.00%) Oracle
4 2 (20.00%) CSS
4 2 (20.00%) Degree
4 2 (20.00%) NetSuite
4 2 (20.00%) Computer Science
4 2 (20.00%) Google Analytics
4 2 (20.00%) Drupal
4 2 (20.00%) Email Marketing
4 2 (20.00%) Display Advertising

Advertising
Co-occurring IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (30.00%) WordPress
2 2 (20.00%) Drupal
Applications
1 1 (10.00%) Figma
1 1 (10.00%) Sketch
Business Applications
1 2 (20.00%) NetSuite
1 2 (20.00%) Workfront
2 1 (10.00%) Adobe Campaign
2 1 (10.00%) Dynamics CRM
2 1 (10.00%) Magento
2 1 (10.00%) Payment Gateway
Cloud Services
1 3 (30.00%) Azure
2 2 (20.00%) Dynamics 365
2 2 (20.00%) Google Analytics
3 1 (10.00%) Adobe Analytics
3 1 (10.00%) Adobe Creative Cloud
Database & Business Intelligence
1 1 (10.00%) NoSQL
Development Applications
1 1 (10.00%) Git (software)
General
1 5 (50.00%) Marketing
2 4 (40.00%) Analytical Skills
3 2 (20.00%) Finance
3 2 (20.00%) Manufacturing
4 1 (10.00%) Retail
4 1 (10.00%) Social Skills
Job Titles
1 2 (20.00%) Administrator
1 2 (20.00%) Analyst
1 2 (20.00%) Architect
1 2 (20.00%) Head of Digital
1 2 (20.00%) Head of Digital Marketing
1 2 (20.00%) Head of Marketing
2 1 (10.00%) Business Analyst
2 1 (10.00%) Developer
2 1 (10.00%) Enterprise Architect
2 1 (10.00%) Lead Business Analyst
2 1 (10.00%) SAP Analyst
2 1 (10.00%) Web Developer
Libraries, Frameworks & Software Standards
1 2 (20.00%) CSS
1 2 (20.00%) HTML
2 1 (10.00%) Handlebars
2 1 (10.00%) HTML5
2 1 (10.00%) jQuery
2 1 (10.00%) JSON
2 1 (10.00%) REST
2 1 (10.00%) Sass
2 1 (10.00%) SOAP
2 1 (10.00%) Vue.js
Miscellaneous
1 4 (40.00%) User Experience
2 3 (30.00%) Social Media
3 1 (10.00%) Digital Media
3 1 (10.00%) FMCG
3 1 (10.00%) Marketing Technology
Processes & Methodologies
1 5 (50.00%) CRM
2 4 (40.00%) ERP
3 3 (30.00%) Agile Software Development
3 3 (30.00%) Analytics
3 3 (30.00%) SEO
4 2 (20.00%) Artificial Intelligence
4 2 (20.00%) Computer Science
4 2 (20.00%) DevOps
4 2 (20.00%) Digital Marketing
4 2 (20.00%) Display Advertising
4 2 (20.00%) Email Marketing
4 2 (20.00%) Master Data Management
4 2 (20.00%) Online Marketing
4 2 (20.00%) Pay per click
4 2 (20.00%) Scrum
4 2 (20.00%) Wireframes
5 1 (10.00%) Continuous Improvement Process
5 1 (10.00%) Personalization
5 1 (10.00%) Prototyping
5 1 (10.00%) Recruitment Marketing
Programming Languages
1 1 (10.00%) JavaScript
1 1 (10.00%) SQL
Qualifications
1 2 (20.00%) Degree
Quality Assurance & Compliance
1 1 (10.00%) Accessibility
1 1 (10.00%) GDPR
Vendors
1 2 (20.00%) Adobe
1 2 (20.00%) Google
1 2 (20.00%) Microsoft
1 2 (20.00%) Oracle
1 2 (20.00%) Salesforce Marketing Cloud
1 2 (20.00%) Salesforce.com
2 1 (10.00%) Hootsuite
2 1 (10.00%) SAP
2 1 (10.00%) Sitecore