Period
to 23 January 2022

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 23 January 2022 with a comparison to the same period over the previous 2 years.

Advertising
UK > England
6 months to
23 Jan 2022
Same period 2021 Same period 2020
Rank 222 303 307
Rank change year-on-year +81 +4 -92
Permanent jobs citing Advertising 1,822 581 1,247
As % of all permanent jobs advertised in England 1.65% 1.02% 1.07%
As % of the General category 2.79% 1.98% 1.94%
Number of salaries quoted 953 471 1,137
10th Percentile £31,250 £36,250 £30,000
25th Percentile £41,250 £45,000 £40,000
Median annual salary (50th Percentile) £57,500 £57,500 £55,000
Median % change year-on-year - +4.55% -
75th Percentile £76,250 £76,250 £72,500
90th Percentile £88,750 £86,250 £90,000
UK median annual salary £55,000 £55,000 £52,500
% change year-on-year - +4.76% -4.55%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 65,314 29,350 64,233
As % of all permanent IT jobs advertised in England 59.01% 51.46% 55.22%
Number of salaries quoted 40,751 23,499 49,915
10th Percentile £31,250 £31,500 £29,000
25th Percentile £42,500 £41,250 £37,750
Median annual salary (50th Percentile) £60,000 £57,500 £55,000
Median % change year-on-year +4.35% +4.55% +4.76%
75th Percentile £80,000 £77,500 £75,000
90th Percentile £98,750 £95,000 £92,500
UK median annual salary £59,000 £55,000 £54,000
% change year-on-year +7.27% +1.85% +2.86%

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a proportion of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Salary Trend in England

3-month moving average salary quoted in jobs citing Advertising in England.

Salary trend for Advertising in England

Advertising
Salary Histogram in England

Salary distribution for jobs citing Advertising in England over the 6 months to 23 January 2022.

Salary histogram for Advertising in England

Advertising
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the England region over the 6 months to 23 January 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +100 1,275 £61,375 -5.58% 135
South East 0 240 £47,500 -5.00% 42
North of England -52 90 £55,000 +10.00% 42
Midlands -58 67 £50,000 +42.86% 32
North West -46 61 £60,000 +20.00% 22
West Midlands -42 59 £50,000 +21.95% 15
South West -40 47 £44,500 -1.11% 16
East of England -76 41 £52,500 -4.55% 23
Yorkshire -62 21 £37,500 -31.82% 8
North East -24 8 - - 12
East Midlands -63 8 £37,000 +8.82% 17
Advertising
UK

For the 6 months to 23 January 2022, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Advertising.

1 620 (34.03%) Agile Software Development
2 472 (25.91%) Social Skills
3 434 (23.82%) Marketing
4 396 (21.73%) SQL
5 359 (19.70%) JavaScript
6 319 (17.51%) Problem-Solving
7 318 (17.45%) Finance
8 259 (14.22%) Microsoft
9 258 (14.16%) Python
10 255 (14.00%) Analytics
11 254 (13.94%) Degree
12 236 (12.95%) Analytical Skills
13 232 (12.73%) HTML
14 211 (11.58%) Google
15 199 (10.92%) Azure
16 194 (10.65%) Java
17 171 (9.39%) C#
17 171 (9.39%) Retail
18 169 (9.28%) AWS
19 156 (8.56%) Social Media
20 153 (8.40%) SQL Server
21 150 (8.23%) Software Engineering
21 150 (8.23%) TypeScript
21 150 (8.23%) React
22 146 (8.01%) TDD
23 141 (7.74%) Business Intelligence
23 141 (7.74%) DevOps
24 137 (7.52%) CSS
24 137 (7.52%) Digital Marketing
25 131 (7.19%) Mentoring

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 85 (4.67%) CMS
2 37 (2.03%) Apache
3 30 (1.65%) Apache Spark
4 28 (1.54%) WordPress
5 25 (1.37%) Elasticsearch
6 22 (1.21%) Confluence
7 20 (1.10%) SAS
8 15 (0.82%) SharePoint
9 11 (0.60%) IIS
10 8 (0.44%) Oracle SOA Suite
11 6 (0.33%) Apache Airflow
12 5 (0.27%) MS Exchange
12 5 (0.27%) Umbraco
13 4 (0.22%) Appian
13 4 (0.22%) Tomcat
14 3 (0.16%) Adobe Experience Manager
14 3 (0.16%) Jupyter
15 2 (0.11%) Headless CMS
15 2 (0.11%) IPython
15 2 (0.11%) Sitecore CMS
Applications
1 118 (6.48%) Microsoft Excel
2 72 (3.95%) Microsoft Office
3 53 (2.91%) Photoshop
4 44 (2.41%) Adobe After Effects
5 41 (2.25%) Microsoft PowerPoint
6 37 (2.03%) Adobe Premiere
7 25 (1.37%) Adobe Illustrator
8 24 (1.32%) Adobe Creative Suite
9 21 (1.15%) Adobe XD
10 20 (1.10%) InDesign
11 15 (0.82%) Microsoft Project
12 12 (0.66%) Sketch
12 12 (0.66%) SPSS
13 7 (0.38%) MS Visio
14 4 (0.22%) Marvel
14 4 (0.22%) Zeplin
15 3 (0.16%) SOLIDWORKS
16 2 (0.11%) AutoCAD
16 2 (0.11%) Autodesk Inventor
16 2 (0.11%) PTC Creo
Business Applications
1 12 (0.66%) Dynamics CRM
2 11 (0.60%) Magento
3 9 (0.49%) NetSuite
4 3 (0.16%) Adobe Campaign
4 3 (0.16%) SAP MDM
4 3 (0.16%) Sprinklr
4 3 (0.16%) Unit4 Business World
4 3 (0.16%) Workday HCM
5 2 (0.11%) IBM Planning Analytics
5 2 (0.11%) Oracle ERP
5 2 (0.11%) Oracle Financials
5 2 (0.11%) Social Studio
5 2 (0.11%) Unica
6 1 (0.055%) Oracle BPM
6 1 (0.055%) Oracle Payroll
6 1 (0.055%) Oracle Retail
6 1 (0.055%) SAP APO
6 1 (0.055%) SAP CO
6 1 (0.055%) SAP FI/CO
6 1 (0.055%) Summit
Cloud Services
1 199 (10.92%) Azure
2 169 (9.28%) AWS
3 104 (5.71%) Power Platform
4 77 (4.23%) Google Analytics
5 69 (3.79%) SaaS
6 52 (2.85%) GCP
7 47 (2.58%) Microsoft 365
7 47 (2.58%) Serverless
8 44 (2.41%) GitHub
8 44 (2.41%) Google Ads
9 40 (2.20%) Snowflake
10 29 (1.59%) npm
11 27 (1.48%) IaaS
12 26 (1.43%) Google Tag Manager
13 25 (1.37%) Adobe Creative Cloud
14 19 (1.04%) Amazon Alexa
15 15 (0.82%) AWS Lambda
15 15 (0.82%) Boomi
15 15 (0.82%) Dynamics 365
16 13 (0.71%) AWS Step Functions
Communications & Networking
1 41 (2.25%) HTTP
2 23 (1.26%) Firewall
3 21 (1.15%) Internet
4 19 (1.04%) Broadband
5 16 (0.88%) DNS
6 15 (0.82%) Network Security
7 13 (0.71%) TCP/IP
8 12 (0.66%) DHCP
8 12 (0.66%) Wireless
9 11 (0.60%) BGP
9 11 (0.60%) LAN
9 11 (0.60%) MPLS
9 11 (0.60%) OSPF
10 10 (0.55%) Cisco IOS
10 10 (0.55%) ExtremeXOS
10 10 (0.55%) IPv6
11 5 (0.27%) DAB
12 4 (0.22%) FTP
12 4 (0.22%) SAN
12 4 (0.22%) VoIP
Database & Business Intelligence
1 153 (8.40%) SQL Server
2 98 (5.38%) Power BI
3 73 (4.01%) MySQL
4 69 (3.79%) Data Warehouse
4 69 (3.79%) Tableau
5 67 (3.68%) Big Data
6 62 (3.40%) Relational Database
7 52 (2.85%) PostgreSQL
8 47 (2.58%) MongoDB
9 37 (2.03%) NoSQL
10 26 (1.43%) SQL Server 2019
11 25 (1.37%) Amazon Redshift
12 22 (1.21%) Amazon Aurora
12 22 (1.21%) SQL Server Integration Services
13 20 (1.10%) Redis
14 17 (0.93%) Hadoop
14 17 (0.93%) SAS Enterprise Guide
15 16 (0.88%) Amazon DynamoDB
15 16 (0.88%) Data Lake
15 16 (0.88%) Metadata
Development Applications
1 118 (6.48%) JIRA
2 115 (6.31%) Git (software)
3 36 (1.98%) Jenkins
4 32 (1.76%) Cucumber
5 27 (1.48%) SQL Server Management Studio (SSMS)
6 26 (1.43%) GitLab
7 25 (1.37%) Team Foundation Server
7 25 (1.37%) Visual Studio
8 21 (1.15%) Mocha
8 21 (1.15%) TeamCity
9 19 (1.04%) Grunt
9 19 (1.04%) gulp
10 17 (0.93%) Selenium
11 13 (0.71%) Cypress.io
11 13 (0.71%) ERwin
12 12 (0.66%) ER Studio
12 12 (0.66%) JUnit
12 12 (0.66%) PowerDesigner
13 11 (0.60%) CircleCI
14 10 (0.55%) Octopus Deploy
General
1 472 (25.91%) Social Skills
2 434 (23.82%) Marketing
3 318 (17.45%) Finance
4 236 (12.95%) Analytical Skills
5 171 (9.39%) Retail
6 75 (4.12%) Organisational Skills
7 60 (3.29%) Legal
8 48 (2.63%) Inclusion and Diversity
9 47 (2.58%) Games
10 46 (2.52%) Law
11 42 (2.31%) Banking
12 37 (2.03%) Automotive
13 34 (1.87%) Presentation Skills
14 31 (1.70%) Publishing
15 28 (1.54%) Electronics
15 28 (1.54%) Telecoms
16 27 (1.48%) Multimedia
17 25 (1.37%) Influencing Skills
18 24 (1.32%) Pharmaceutical
19 23 (1.26%) Manufacturing
Job Titles
1 416 (22.83%) Developer
2 235 (12.90%) Analyst
3 94 (5.16%) Business Analyst
4 77 (4.23%) Architect
5 76 (4.17%) Software Engineer
6 73 (4.01%) Project Manager
7 57 (3.13%) Senior Developer
8 55 (3.02%) Designer
8 55 (3.02%) Python Developer
9 52 (2.85%) Digital Executive
10 48 (2.63%) Java Developer
11 47 (2.58%) Front End Developer (Client-Side Developer)
12 46 (2.52%) IT Manager
13 45 (2.47%) .NET Developer
13 45 (2.47%) Data Analyst
13 45 (2.47%) Marketing Manager
14 42 (2.31%) Senior Manager
14 42 (2.31%) Software Developer
15 41 (2.25%) Marketing Executive
16 39 (2.14%) Solutions Architect
Libraries, Frameworks & Software Standards
1 232 (12.73%) HTML
2 150 (8.23%) React
3 137 (7.52%) CSS
4 118 (6.48%) .NET
5 117 (6.42%) Node.js
6 86 (4.72%) HTML5
7 68 (3.73%) OLE
8 64 (3.51%) REST
8 64 (3.51%) RESTful
9 62 (3.40%) jQuery
9 62 (3.40%) Web Services
10 51 (2.80%) ASP.NET
11 49 (2.69%) AngularJS
12 42 (2.31%) Sass
13 36 (1.98%) .NET Core
13 36 (1.98%) ASP.NET MVC
14 35 (1.92%) CSS3
14 35 (1.92%) XML
15 34 (1.87%) JSON
15 34 (1.87%) Spring
Miscellaneous
1 156 (8.56%) Social Media
2 125 (6.86%) User Experience
3 74 (4.06%) Self-Motivation
4 45 (2.47%) Digital Media
5 42 (2.31%) EPoS
6 39 (2.14%) Algorithms
6 39 (2.14%) Greenfield Project
7 35 (1.92%) Mobile App
8 32 (1.76%) Foreign Exchange (FX)
9 27 (1.48%) Management Information System
10 26 (1.43%) Equities
11 25 (1.37%) Virtual Team
12 24 (1.32%) Enterprise Software
12 24 (1.32%) Motion Graphics
13 23 (1.26%) Video Editing
14 22 (1.21%) Data Structures
14 22 (1.21%) Derivative
14 22 (1.21%) Driving Licence
15 21 (1.15%) Blog
15 21 (1.15%) Marketing Technology
Operating Systems
1 72 (3.95%) Windows
2 64 (3.51%) Linux
3 39 (2.14%) Windows 10
4 32 (1.76%) Windows Server
5 27 (1.48%) Android
6 17 (0.93%) Unix
7 16 (0.88%) Apple iOS
8 6 (0.33%) Windows Server 2008
9 4 (0.22%) Mac OS X
10 3 (0.16%) Embedded Linux
10 3 (0.16%) Mac OS
10 3 (0.16%) Red Hat Enterprise Linux
11 2 (0.11%) Ubuntu
11 2 (0.11%) Windows Server 2003
11 2 (0.11%) Windows Server 2019
12 1 (0.055%) CentOS
12 1 (0.055%) Debian
Processes & Methodologies
1 620 (34.03%) Agile Software Development
2 319 (17.51%) Problem-Solving
3 255 (14.00%) Analytics
4 150 (8.23%) Software Engineering
5 146 (8.01%) TDD
6 141 (7.74%) Business Intelligence
6 141 (7.74%) DevOps
7 137 (7.52%) Digital Marketing
8 131 (7.19%) Mentoring
9 130 (7.14%) Project Management
10 125 (6.86%) Stakeholder Management
11 121 (6.64%) Test Automation
12 120 (6.59%) Scrum
13 103 (5.65%) OO
14 102 (5.60%) Continuous Improvement
15 99 (5.43%) Waterfall
16 98 (5.38%) Project Delivery
17 97 (5.32%) Computer Science
18 95 (5.21%) SEO
19 94 (5.16%) Visualisation
Programming Languages
1 396 (21.73%) SQL
2 359 (19.70%) JavaScript
3 258 (14.16%) Python
4 194 (10.65%) Java
5 171 (9.39%) C#
6 150 (8.23%) TypeScript
7 68 (3.73%) R
8 61 (3.35%) T-SQL
9 58 (3.18%) PHP
10 40 (2.20%) Java 8
11 34 (1.87%) PowerShell
12 33 (1.81%) Go
13 32 (1.76%) C++
14 29 (1.59%) C
15 25 (1.37%) VBA
16 24 (1.32%) Kotlin
17 19 (1.04%) Scala
18 18 (0.99%) ES6
19 17 (0.93%) PL/SQL
20 15 (0.82%) Bash
Qualifications
1 254 (13.94%) Degree
2 38 (2.09%) Master's Degree
3 32 (1.76%) Security Cleared
4 29 (1.59%) SC Cleared
5 26 (1.43%) Computer Science Degree
6 18 (0.99%) PhD
7 16 (0.88%) ITIL Certification
8 15 (0.82%) AWS Certification
9 13 (0.71%) Microsoft Certification
10 9 (0.49%) Numerate Degree
11 7 (0.38%) ISEB
11 7 (0.38%) ITIL Foundation Certificate
11 7 (0.38%) PMI Certification
12 6 (0.33%) PMP
13 5 (0.27%) CCNA
13 5 (0.27%) Cisco Certification
13 5 (0.27%) PRINCE2 Certification
13 5 (0.27%) TOGAF Certification
14 4 (0.22%) MCDST
14 4 (0.22%) MCSE
Quality Assurance & Compliance
1 102 (5.60%) QA
2 41 (2.25%) Data Quality
3 20 (1.10%) EMIR
3 20 (1.10%) MiFID
4 19 (1.04%) Dodd-Frank
5 14 (0.77%) SLA
6 13 (0.71%) GDPR
7 7 (0.38%) Accessibility
7 7 (0.38%) ISO/IEC 27001
7 7 (0.38%) PMO
8 6 (0.33%) Actionable Recommendations
9 5 (0.27%) COBIT
10 2 (0.11%) Cyber Essentials
10 2 (0.11%) DO-160
10 2 (0.11%) ISO 9001
10 2 (0.11%) NIST
10 2 (0.11%) SOC 2
11 1 (0.055%) Cyber Essentials PLUS
11 1 (0.055%) GRC
11 1 (0.055%) ISO 22301
System Software
1 82 (4.50%) Docker
2 49 (2.69%) Active Directory
3 16 (0.88%) VMware Infrastructure
4 9 (0.49%) Firmware
4 9 (0.49%) Hyper-V
4 9 (0.49%) Terminal Services
5 4 (0.22%) vSphere
6 3 (0.16%) Virtual Machines
7 2 (0.11%) Microsoft Virtual Server
7 2 (0.11%) Virtual Servers
7 2 (0.11%) XenApp
8 1 (0.055%) Apache ZooKeeper
8 1 (0.055%) StorNext
8 1 (0.055%) Virtual Desktop
8 1 (0.055%) VMware ESXi
8 1 (0.055%) Xsan
Systems Management
1 82 (4.50%) Kubernetes
2 69 (3.79%) Terraform
3 8 (0.44%) Ansible
3 8 (0.44%) SCCM
4 6 (0.33%) Kibana
5 5 (0.27%) logstash
5 5 (0.27%) Opscode Chef
6 4 (0.22%) Microsoft Intune
6 4 (0.22%) Single Sign-On
7 2 (0.11%) EMC NetWorker
7 2 (0.11%) Grafana
7 2 (0.11%) Jamf Pro
7 2 (0.11%) Puppet
8 1 (0.055%) Argo
8 1 (0.055%) EnCase
8 1 (0.055%) FTK
8 1 (0.055%) Marathon
8 1 (0.055%) MOM
8 1 (0.055%) Proxmox
Vendors
1 259 (14.22%) Microsoft
2 211 (11.58%) Google
3 109 (5.98%) Adobe
4 69 (3.79%) Facebook
5 54 (2.96%) Twitter
6 52 (2.85%) Salesforce.com
7 51 (2.80%) Oracle
8 45 (2.47%) Instagram
9 41 (2.25%) Apple
10 36 (1.98%) Cisco
11 29 (1.59%) DoubleClick
12 22 (1.21%) Databricks
13 17 (0.93%) Dell
14 16 (0.88%) VMware
14 16 (0.88%) YouTube
15 15 (0.82%) Workday
16 13 (0.71%) Ensighten
16 13 (0.71%) MuleSoft
16 13 (0.71%) Tealium
16 13 (0.71%) TikTok