Period
to 17 August 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 17 August 2018 with a comparison to the same period over the previous 2 years.

Advertising
UK > England
6 months to
17 Aug 2018
Same period 2017 Same period 2016
Rank 113 186 210
Rank change year-on-year +73 +24 +7
Permanent jobs citing Advertising 4,542 3,238 3,127
As % of all permanent IT jobs advertised in England 2.86% 1.95% 1.68%
As % of the General category 6.85% 4.49% 3.82%
Number of salaries quoted 3,892 2,847 2,897
England median annual salary £50,000 £45,000 £47,500
Median salary % change year-on-year +11.11% -5.26% +5.56%
10th Percentile £30,500 £27,500 £27,500
90th Percentile £80,000 £72,500 £77,500
UK median annual salary £50,000 £45,000 £47,500
% change year-on-year +11.11% -5.26% +5.56%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 66,281 72,109 81,882
As % of all permanent IT jobs advertised in England 41.68% 43.52% 43.90%
Number of salaries quoted 51,303 53,852 67,963
England median annual salary £52,500 £51,000 £50,000
Median salary % change year-on-year +2.94% +2.00% -
10th Percentile £30,000 £29,000 £28,750
90th Percentile £87,500 £85,000 £83,225
UK median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - -

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a percentage of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in England.

Salary trend for Advertising in England

Advertising
Salary Histogram in England

The salary distribution of IT jobs citing Advertising in England over the 6 months to 17 August 2018.

Salary histogram for Advertising in England

Advertising
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the England region over the 6 months to 17 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +88 2,239 £57,500 +4.55% 260
North of England +68 783 £44,000 +10.00% 74
South East +38 592 £47,500 +11.75% 62
North West +72 437 £45,000 +12.50% 38
Midlands +52 406 £45,000 +15.38% 48
East of England +30 283 £46,500 +0.98% 29
West Midlands +78 272 £50,000 +28.21% 25
Yorkshire +9 175 £45,000 - 21
North East +16 171 £42,000 +12.00% 15
South West -31 165 £40,000 - 25
East Midlands -3 130 £42,500 +8.97% 23
Advertising
UK

For the 6 months to 17 August 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Advertising.

1 1,878 (41.35%) Microsoft
2 1,303 (28.69%) SQL
3 1,134 (24.97%) Finance
4 1,014 (22.32%) Agile Software Development
5 977 (21.51%) JavaScript
6 948 (20.87%) SQL Server
7 816 (17.97%) .NET
8 808 (17.79%) C#
9 746 (16.42%) Java
10 701 (15.43%) HTML
11 678 (14.93%) CRM
12 625 (13.76%) Business Intelligence
13 614 (13.52%) CSS
14 608 (13.39%) Marketing
15 551 (12.13%) PHP
16 514 (11.32%) ERP
17 511 (11.25%) MVC
18 462 (10.17%) Dynamics CRM
19 454 (10.00%) Microsoft Azure
20 453 (9.97%) Degree
21 419 (9.23%) TDD
22 416 (9.16%) Web Development
23 413 (9.09%) SQL Server Integration Services
24 387 (8.52%) SQL Server Reporting Services
25 384 (8.45%) Analytics
26 375 (8.26%) Git (software)
27 370 (8.15%) ASP.NET
28 360 (7.93%) Power BI
29 344 (7.57%) Oracle
30 343 (7.55%) AngularJS

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 307 (6.76%) SharePoint
2 114 (2.51%) SharePoint 2013
3 93 (2.05%) CMS
4 70 (1.54%) SharePoint 2010
5 47 (1.03%) SharePoint Server
6 45 (0.99%) Sitecore CMS
6 45 (0.99%) WordPress
7 44 (0.97%) Apache Spark
8 40 (0.88%) EPiServer
9 33 (0.73%) Confluence
10 30 (0.66%) SAS
11 29 (0.64%) Apache
11 29 (0.64%) IIS
12 25 (0.55%) MS Exchange
12 25 (0.55%) Oracle SOA Suite
13 19 (0.42%) Umbraco
13 19 (0.42%) WebSphere
14 18 (0.40%) Drupal
15 17 (0.37%) Oracle Service Bus
15 17 (0.37%) Tomcat
Applications
1 112 (2.47%) Microsoft Excel
2 97 (2.14%) Microsoft Office
3 48 (1.06%) Photoshop
4 35 (0.77%) Microsoft PowerPoint
5 32 (0.70%) Microsoft Project
6 29 (0.64%) Adobe Illustrator
7 24 (0.53%) InfoPath
8 19 (0.42%) MS Visio
9 11 (0.24%) Spreadsheet
10 10 (0.22%) InDesign
11 8 (0.18%) Adobe Creative Suite
11 8 (0.18%) Adobe Premiere
12 7 (0.15%) Adobe After Effects
13 6 (0.13%) InVision
14 4 (0.088%) SPSS
15 3 (0.066%) Maya
16 2 (0.044%) EViews
16 2 (0.044%) Mingle
16 2 (0.044%) NUKE
17 1 (0.022%) 3ds Max
Business Applications
1 462 (10.17%) Dynamics CRM
2 237 (5.22%) NetSuite
3 189 (4.16%) Dynamics NAV
4 158 (3.48%) Dynamics AX
5 108 (2.38%) SAP Business One
6 42 (0.92%) Sage 200
7 41 (0.90%) Eloqua
8 24 (0.53%) Sage X3
9 18 (0.40%) Magento
10 16 (0.35%) Sage 500
11 14 (0.31%) Sage 1000
12 12 (0.26%) Salesforce.com CRM
13 11 (0.24%) JDE OneWorld
14 10 (0.22%) Oracle EBS R12
14 10 (0.22%) SAP ERP
15 9 (0.20%) HFM
15 9 (0.20%) Infor M3
15 9 (0.20%) Maximo
16 8 (0.18%) Oracle EBS
16 8 (0.18%) Oracle Receivables
Cloud Services
1 454 (10.00%) Microsoft Azure
2 329 (7.24%) Dynamics 365
3 293 (6.45%) Amazon AWS
4 243 (5.35%) Office 365
5 110 (2.42%) Azure Data Factory
6 86 (1.89%) SaaS
7 62 (1.37%) Google Analytics
8 58 (1.28%) PaaS
9 48 (1.06%) npm
10 46 (1.01%) AdWords
11 34 (0.75%) Serverless
12 30 (0.66%) Amazon S3
13 26 (0.57%) AWS Lambda
13 26 (0.57%) Azure Machine Learning
13 26 (0.57%) Cloud Computing
14 20 (0.44%) Google Cloud Platform
15 19 (0.42%) Amazon EMR
16 18 (0.40%) GitHub
17 17 (0.37%) IaaS
18 15 (0.33%) AWS CloudFormation
Communications & Networking
1 91 (2.00%) Firewall
2 66 (1.45%) Internet
3 54 (1.19%) WAN
4 52 (1.14%) Intranet
5 46 (1.01%) LAN
6 43 (0.95%) TCP/IP
7 37 (0.81%) SAN
8 36 (0.79%) DNS
9 26 (0.57%) DHCP
9 26 (0.57%) VPN
10 24 (0.53%) Ethernet
11 23 (0.51%) Cisco ASA
11 23 (0.51%) MPLS
11 23 (0.51%) SNMP
12 20 (0.44%) F5 BIG-IP GTM
12 20 (0.44%) F5 BIG-IP LTM
12 20 (0.44%) Wireless
13 19 (0.42%) WebEx
14 18 (0.40%) NetScaler
14 18 (0.40%) OSPF
Database & Business Intelligence
1 948 (20.87%) SQL Server
2 413 (9.09%) SQL Server Integration Services
3 387 (8.52%) SQL Server Reporting Services
4 360 (7.93%) Power BI
5 312 (6.87%) SQL Server Analysis Services
6 269 (5.92%) NoSQL
7 258 (5.68%) Data Warehouse
8 230 (5.06%) SQL Server 2016
9 193 (4.25%) MySQL
10 150 (3.30%) MongoDB
11 117 (2.58%) Relational Database
12 108 (2.38%) Data Lake
13 106 (2.33%) Big Data
14 85 (1.87%) Azure SQL Database
15 75 (1.65%) Azure SQL Data Warehouse
16 61 (1.34%) Hadoop
16 61 (1.34%) QlikView
17 53 (1.17%) PostgreSQL
18 52 (1.14%) SQL Server 2012
19 51 (1.12%) SQL Server 2008
Development Applications
1 375 (8.26%) Git (software)
2 106 (2.33%) Visual Studio
3 104 (2.29%) Selenium
4 97 (2.14%) JIRA
5 90 (1.98%) Jenkins
6 77 (1.70%) gulp
7 64 (1.41%) Team Foundation Server
8 60 (1.32%) TeamCity
9 50 (1.10%) Octopus Deploy
10 45 (0.99%) Cucumber
10 45 (0.99%) JUnit
10 45 (0.99%) Mocha
10 45 (0.99%) Protractor
11 41 (0.90%) Bower
11 41 (0.90%) Karma Test Runner
12 40 (0.88%) Sinon.JS
13 35 (0.77%) SQL Server Management Studio (SSMS)
14 31 (0.68%) Grunt
15 27 (0.59%) Subversion
16 25 (0.55%) Maven
General
1 1,134 (24.97%) Finance
2 608 (13.39%) Marketing
3 338 (7.44%) Retail
4 168 (3.70%) Banking
5 139 (3.06%) Manufacturing
6 119 (2.62%) Telecoms
7 49 (1.08%) Games
8 47 (1.03%) Front Office
9 36 (0.79%) Publishing
10 30 (0.66%) Legal
11 26 (0.57%) Back Office
12 19 (0.42%) Local Government
13 17 (0.37%) Multimedia
14 15 (0.33%) Investment Banking
14 15 (0.33%) Law
15 13 (0.29%) Pharmaceutical
16 10 (0.22%) Automotive
17 8 (0.18%) Electronics
18 7 (0.15%) General Ledger
19 6 (0.13%) Billing
Job Titles
1 1,556 (34.26%) Developer
2 729 (16.05%) Consultant
3 454 (10.00%) Analyst
4 356 (7.84%) .NET Developer
5 260 (5.72%) Java Developer
6 207 (4.56%) Senior Developer
7 205 (4.51%) CRM Consultant
8 192 (4.23%) Architect
9 184 (4.05%) Dynamics CRM Consultant
10 161 (3.54%) Administrator
11 142 (3.13%) C# Developer
11 142 (3.13%) Functional Consultant
12 137 (3.02%) Business Analyst
13 134 (2.95%) Microsoft Consultant
14 133 (2.93%) Microsoft CRM Consultant
15 131 (2.88%) Project Manager
16 121 (2.66%) Business Intelligence Developer
17 110 (2.42%) SQL Developer
18 107 (2.36%) PHP Developer
19 101 (2.22%) Junior
Libraries, Frameworks & Software Standards
1 816 (17.97%) .NET
2 701 (15.43%) HTML
3 614 (13.52%) CSS
4 370 (8.15%) ASP.NET
5 343 (7.55%) AngularJS
6 316 (6.96%) RESTful
7 311 (6.85%) ASP.NET MVC
8 261 (5.75%) ASP.NET Web API
9 254 (5.59%) HTML5
10 220 (4.84%) Spring
11 207 (4.56%) Node.js
12 200 (4.40%) jQuery
13 193 (4.25%) CSS3
14 186 (4.10%) Hibernate
15 185 (4.07%) ASP.NET MVC 5
16 160 (3.52%) Web Services
17 154 (3.39%) Twitter Bootstrap
18 150 (3.30%) React
19 143 (3.15%) XML
20 117 (2.58%) WCF
Miscellaneous
1 338 (7.44%) Analytical Skills
2 225 (4.95%) Greenfield Project
3 210 (4.62%) User Experience
4 139 (3.06%) Computer Science
5 120 (2.64%) Fintech
6 119 (2.62%) Social Media
7 108 (2.38%) Enterprise Software
8 93 (2.05%) Self-Motivation
9 81 (1.78%) Mobile App
10 61 (1.34%) Management Information System
11 46 (1.01%) Cloud Native
12 41 (0.90%) Algorithms
13 34 (0.75%) Driving Licence
14 31 (0.68%) Data Centre
14 31 (0.68%) Data Structures
14 31 (0.68%) Digital Media
15 27 (0.59%) Replication
16 26 (0.57%) Derivative
16 26 (0.57%) Fixed Income
17 25 (0.55%) Virtual Team
Operating Systems
1 265 (5.83%) Linux
2 221 (4.87%) Windows
3 78 (1.72%) Windows Server
4 76 (1.67%) Unix
5 62 (1.37%) Android
6 57 (1.25%) Apple iOS
7 43 (0.95%) Windows 7
8 33 (0.73%) Windows Server 2008
9 31 (0.68%) Windows Server 2012
10 25 (0.55%) Windows 10
11 23 (0.51%) HPUX
12 19 (0.42%) Windows 8
13 17 (0.37%) Red Hat Enterprise Linux
14 15 (0.33%) Mac OS X
15 11 (0.24%) Solaris
16 8 (0.18%) Mac OS
17 7 (0.15%) Mac OS X Server
18 5 (0.11%) AIX
18 5 (0.11%) CentOS
18 5 (0.11%) Windows Server 2003
Processes & Methodologies
1 1,014 (22.32%) Agile Software Development
2 678 (14.93%) CRM
3 625 (13.76%) Business Intelligence
4 514 (11.32%) ERP
5 511 (11.25%) MVC
6 419 (9.23%) TDD
7 416 (9.16%) Web Development
8 384 (8.45%) Analytics
9 330 (7.27%) Scrum
10 312 (6.87%) Problem-Solving
11 288 (6.34%) Web Application Development
12 261 (5.75%) Project Management
13 244 (5.37%) BDD
14 240 (5.28%) Continuous Integration
15 234 (5.15%) DevOps
16 226 (4.98%) ETL
17 224 (4.93%) E-Commerce
18 219 (4.82%) Software Engineering
19 218 (4.80%) Stakeholder Management
20 199 (4.38%) Business Development
Programming Languages
1 1,303 (28.69%) SQL
2 977 (21.51%) JavaScript
3 808 (17.79%) C#
4 746 (16.42%) Java
5 551 (12.13%) PHP
6 255 (5.61%) T-SQL
7 218 (4.80%) Python
8 135 (2.97%) Data Analysis Expressions (DAX)
9 134 (2.95%) C
10 127 (2.80%) Ruby
11 108 (2.38%) Java 8
12 81 (1.78%) C++
13 69 (1.52%) Scala
14 65 (1.43%) R
15 54 (1.19%) PowerShell
16 53 (1.17%) X++
17 40 (0.88%) VB.NET
18 39 (0.86%) TypeScript
19 38 (0.84%) PL/SQL
20 34 (0.75%) Bash Shell
Qualifications
1 453 (9.97%) Degree
2 93 (2.05%) ACCA
3 83 (1.83%) CIMA
4 82 (1.81%) Microsoft Certification
5 62 (1.37%) Computer Science Degree
6 55 (1.21%) Cisco Certification
7 43 (0.95%) CCNP
8 40 (0.88%) SAFe Agilist
9 38 (0.84%) Security Cleared
10 34 (0.75%) ITIL Certification
11 31 (0.68%) CCNA
11 31 (0.68%) PhD
12 30 (0.66%) MCSE
13 29 (0.64%) PMP
14 23 (0.51%) SC Cleared
15 22 (0.48%) CCIE
16 18 (0.40%) AAT
17 16 (0.35%) PMI Certification
17 16 (0.35%) TOGAF Certification
18 12 (0.26%) CISSP
Quality Assurance & Compliance
1 86 (1.89%) QA
2 44 (0.97%) GDPR
3 41 (0.90%) SLA
4 31 (0.68%) Data Quality
5 20 (0.44%) PMO
6 16 (0.35%) MiFID
7 15 (0.33%) ISO/IEC 27001
7 15 (0.33%) PCI DSS
8 13 (0.29%) Dodd-Frank
8 13 (0.29%) EMIR
9 12 (0.26%) GCP
10 10 (0.22%) WCAG
11 7 (0.15%) ISO 9001
12 4 (0.088%) Solvency II
13 2 (0.044%) COBIT
13 2 (0.044%) Cyber Essentials
14 1 (0.022%) GAAP
14 1 (0.022%) IFRS
14 1 (0.022%) ISO 13485
14 1 (0.022%) WAI
System Software
1 132 (2.91%) Active Directory
2 127 (2.80%) Docker
3 46 (1.01%) VMware Infrastructure
4 38 (0.84%) VMware ESXi
5 30 (0.66%) HDFS
6 10 (0.22%) Hyper-V
7 8 (0.18%) Virtual Servers
8 5 (0.11%) Virtual Desktop
8 5 (0.11%) Virtual Machines
8 5 (0.11%) vSphere
9 4 (0.088%) Microsoft App-V
9 4 (0.088%) XenApp
10 3 (0.066%) Firmware
10 3 (0.066%) Squid
10 3 (0.066%) XenDesktop
11 2 (0.044%) Apache ZooKeeper
11 2 (0.044%) VirtualBox
11 2 (0.044%) XenServer
12 1 (0.022%) BitLocker
12 1 (0.022%) LXC
Systems Management
1 62 (1.37%) Kubernetes
2 44 (0.97%) Ansible
2 44 (0.97%) Puppet
3 27 (0.59%) Opscode Chef
3 27 (0.59%) Terraform
4 23 (0.51%) SCCM
5 18 (0.40%) HP Data Protector
6 10 (0.22%) FortiGate
6 10 (0.22%) Grafana
6 10 (0.22%) Kibana
7 8 (0.18%) logstash
8 7 (0.15%) Docker Swarm
8 7 (0.15%) Prometheus
8 7 (0.15%) vRealize
9 5 (0.11%) Single Sign-On
10 4 (0.088%) Backup Exec
10 4 (0.088%) vCenter Server
10 4 (0.088%) ZABBIX
11 3 (0.066%) Jamf Pro
11 3 (0.066%) SCOM
Vendors
1 1,878 (41.35%) Microsoft
2 344 (7.57%) Oracle
3 244 (5.37%) Sage
4 225 (4.95%) Facebook
5 214 (4.71%) SAP
6 191 (4.21%) Infor
7 182 (4.01%) Epicor
8 121 (2.66%) Google
9 106 (2.33%) VMware
10 83 (1.83%) Cisco
11 72 (1.59%) Xero
12 70 (1.54%) Adobe
13 64 (1.41%) Salesforce.com
13 64 (1.41%) Sitecore
14 57 (1.25%) Tableau
15 50 (1.10%) IFS
16 49 (1.08%) Twitter
17 48 (1.06%) Marketo
18 45 (0.99%) HP
19 40 (0.88%) CheckPoint