Period
to 22 October 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 22 October 2018 with a comparison to the same period over the previous 2 years.

Advertising
UK > England
6 months to
22 Oct 2018
Same period 2017 Same period 2016
Rank 148 186 193
Rank change year-on-year +38 +7 +33
Permanent jobs citing Advertising 3,540 3,185 3,160
As % of all permanent IT jobs advertised in England 2.31% 1.95% 1.77%
As % of the General category 5.60% 4.39% 4.09%
Number of salaries quoted 2,998 2,804 2,900
England median annual salary £52,500 £45,000 £48,750
Median salary % change year-on-year +16.67% -7.69% +14.71%
10th Percentile £30,500 £27,500 £27,500
90th Percentile £80,000 £72,500 £80,000
UK median annual salary £52,500 £45,000 £47,500
% change year-on-year +16.67% -5.26% +11.76%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 63,265 72,478 77,234
As % of all permanent IT jobs advertised in England 41.19% 44.30% 43.15%
Number of salaries quoted 49,081 52,907 63,852
England median annual salary £55,000 £52,500 £51,500
Median salary % change year-on-year +4.76% +1.94% +3.00%
10th Percentile £30,000 £29,250 £29,000
90th Percentile £87,500 £85,000 £85,000
UK median annual salary £52,500 £51,500 £50,000
% change year-on-year +1.94% +3.00% -

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a percentage of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in England.

Salary trend for Advertising in England

Advertising
Salary Histogram in England

The salary distribution of IT jobs citing Advertising in England over the 6 months to 22 October 2018.

Salary histogram for Advertising in England

Advertising
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the England region over the 6 months to 22 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +62 1,905 £57,500 +4.55% 361
North of England +8 542 £42,500 +6.25% 270
South East +38 504 £50,000 +17.65% 162
North West +38 333 £45,000 +12.50% 165
Midlands -7 248 £47,500 +26.67% 134
East of England -15 174 £48,750 -2.50% 48
West Midlands +2 164 £47,500 +21.79% 97
South West -40 134 £40,000 +2.56% 75
Yorkshire -17 118 £45,000 +12.50% 43
North East -1 91 £35,000 -6.67% 62
East Midlands -38 82 £45,000 +28.57% 37
Advertising
UK

For the 6 months to 22 October 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Advertising.

1 1,281 (36.19%) Microsoft
2 952 (26.89%) SQL
3 931 (26.30%) Finance
4 848 (23.95%) Agile Software Development
5 785 (22.18%) JavaScript
6 750 (21.19%) SQL Server
7 635 (17.94%) HTML
8 626 (17.68%) Java
9 616 (17.40%) .NET
10 589 (16.64%) C#
11 557 (15.73%) CSS
11 557 (15.73%) Marketing
12 463 (13.08%) PHP
13 421 (11.89%) CRM
14 414 (11.69%) MVC
15 409 (11.55%) Business Intelligence
16 373 (10.54%) AngularJS
17 344 (9.72%) Microsoft Azure
18 340 (9.60%) Degree
19 331 (9.35%) ERP
20 328 (9.27%) TDD
21 325 (9.18%) Analytics
22 324 (9.15%) Scrum
23 321 (9.07%) Web Development
24 312 (8.81%) ASP.NET
25 274 (7.74%) SQL Server Integration Services
26 270 (7.63%) Retail
26 270 (7.63%) Git (software)
27 268 (7.57%) Web Application Development
28 262 (7.40%) Analytical Skills

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 232 (6.55%) SharePoint
2 96 (2.71%) SharePoint 2013
3 90 (2.54%) CMS
4 54 (1.53%) SharePoint 2010
5 50 (1.41%) WordPress
6 45 (1.27%) Sitecore CMS
7 44 (1.24%) Apache Spark
8 43 (1.21%) EPiServer
9 37 (1.05%) Apache
10 34 (0.96%) SharePoint Server
11 32 (0.90%) IIS
12 31 (0.88%) MS Exchange
13 30 (0.85%) Confluence
14 29 (0.82%) SAS
15 19 (0.54%) nginx
16 17 (0.48%) OpenStack
17 14 (0.40%) Tomcat
18 13 (0.37%) JBoss
19 11 (0.31%) Elasticsearch
19 11 (0.31%) WebSphere
Applications
1 99 (2.80%) Microsoft Excel
2 97 (2.74%) Microsoft Office
3 42 (1.19%) Microsoft PowerPoint
4 39 (1.10%) Photoshop
5 25 (0.71%) Adobe Illustrator
6 21 (0.59%) MS Visio
7 13 (0.37%) Spreadsheet
8 12 (0.34%) InDesign
8 12 (0.34%) Microsoft Project
9 10 (0.28%) Adobe Creative Suite
10 9 (0.25%) InfoPath
11 5 (0.14%) Adobe After Effects
12 3 (0.085%) Acrobat
12 3 (0.085%) InVision
13 2 (0.056%) Adobe Premiere
13 2 (0.056%) EViews
13 2 (0.056%) Maya
13 2 (0.056%) Mingle
13 2 (0.056%) Snapchat
14 1 (0.028%) OmniGraffle
Business Applications
1 238 (6.72%) Dynamics CRM
2 149 (4.21%) Dynamics NAV
3 133 (3.76%) NetSuite
4 103 (2.91%) Dynamics AX
5 69 (1.95%) SAP Business One
6 44 (1.24%) Eloqua
7 35 (0.99%) Sage 200
8 19 (0.54%) Sage X3
9 13 (0.37%) Sage 1000
9 13 (0.37%) Sage 500
10 11 (0.31%) JDE OneWorld
10 11 (0.31%) Salesforce.com CRM
11 9 (0.25%) HFM
12 8 (0.23%) Magento
13 7 (0.20%) Infor M3
14 5 (0.14%) Distributed Ledger
14 5 (0.14%) Sage BI
14 5 (0.14%) SAP ERP
15 4 (0.11%) FastStats
15 4 (0.11%) SAP IS-U
Cloud Services
1 344 (9.72%) Microsoft Azure
2 242 (6.84%) Amazon AWS
3 192 (5.42%) Office 365
4 180 (5.08%) Dynamics 365
5 61 (1.72%) Azure Data Factory
6 59 (1.67%) SaaS
7 55 (1.55%) Google Analytics
8 50 (1.41%) npm
9 44 (1.24%) PaaS
10 43 (1.21%) AdWords
11 22 (0.62%) Google Cloud Platform
12 21 (0.59%) Cloud Computing
12 21 (0.59%) GitHub
13 18 (0.51%) Serverless
14 15 (0.42%) Amazon S3
14 15 (0.42%) IaaS
15 14 (0.40%) Azure Machine Learning
15 14 (0.40%) OpenShift
16 13 (0.37%) Amazon Kinesis
17 12 (0.34%) Google Tag Manager
Communications & Networking
1 75 (2.12%) Firewall
2 55 (1.55%) DNS
3 47 (1.33%) Internet
3 47 (1.33%) TCP/IP
4 41 (1.16%) DHCP
5 40 (1.13%) WAN
6 38 (1.07%) Intranet
7 37 (1.05%) LAN
8 30 (0.85%) MPLS
9 27 (0.76%) BGP
9 27 (0.76%) Cisco ASA
9 27 (0.76%) OSPF
10 26 (0.73%) Ethernet
11 24 (0.68%) VPN
12 23 (0.65%) SNMP
13 22 (0.62%) SAN
13 22 (0.62%) Wireless
14 20 (0.56%) F5 BIG-IP GTM
14 20 (0.56%) F5 BIG-IP LTM
15 19 (0.54%) HTTP
Database & Business Intelligence
1 750 (21.19%) SQL Server
2 274 (7.74%) SQL Server Integration Services
3 245 (6.92%) SQL Server Reporting Services
4 228 (6.44%) NoSQL
5 224 (6.33%) Power BI
6 202 (5.71%) SQL Server Analysis Services
7 183 (5.17%) Data Warehouse
8 181 (5.11%) SQL Server 2016
9 177 (5.00%) MongoDB
10 158 (4.46%) MySQL
11 93 (2.63%) Relational Database
12 83 (2.34%) Big Data
13 67 (1.89%) RavenDB
14 66 (1.86%) Data Lake
15 56 (1.58%) Hadoop
16 53 (1.50%) PostgreSQL
17 52 (1.47%) SQL Server 2012
18 51 (1.44%) Azure SQL Database
19 44 (1.24%) Couchbase
20 43 (1.21%) SQL Server 2008
Development Applications
1 270 (7.63%) Git (software)
2 107 (3.02%) Jenkins
3 101 (2.85%) Visual Studio
4 99 (2.80%) Selenium
5 78 (2.20%) gulp
6 71 (2.01%) JIRA
7 63 (1.78%) Team Foundation Server
8 59 (1.67%) JUnit
9 58 (1.64%) TeamCity
10 52 (1.47%) Mocha
10 52 (1.47%) Octopus Deploy
11 49 (1.38%) Protractor
12 48 (1.36%) Cucumber
13 47 (1.33%) Karma Test Runner
14 45 (1.27%) Bower
15 43 (1.21%) Sinon.JS
16 32 (0.90%) Maven
17 28 (0.79%) Grunt
18 21 (0.59%) Mockito
19 20 (0.56%) Gradle
General
1 931 (26.30%) Finance
2 557 (15.73%) Marketing
3 270 (7.63%) Retail
4 162 (4.58%) Telecoms
5 147 (4.15%) Banking
6 87 (2.46%) Manufacturing
7 42 (1.19%) Games
8 40 (1.13%) Front Office
9 39 (1.10%) Publishing
10 29 (0.82%) Legal
11 22 (0.62%) Multimedia
12 21 (0.59%) Back Office
13 16 (0.45%) French Language
14 15 (0.42%) Law
15 14 (0.40%) German Language
16 12 (0.34%) Retail Banking
17 11 (0.31%) Investment Banking
17 11 (0.31%) Italian Language
18 10 (0.28%) Spanish Language
19 9 (0.25%) Local Government
Job Titles
1 1,237 (34.94%) Developer
2 426 (12.03%) Consultant
3 391 (11.05%) Analyst
4 310 (8.76%) .NET Developer
5 228 (6.44%) Java Developer
6 191 (5.40%) Senior Developer
7 143 (4.04%) Architect
8 127 (3.59%) Project Manager
9 124 (3.50%) Business Analyst
10 113 (3.19%) Business Intelligence Developer
11 104 (2.94%) Administrator
12 94 (2.66%) Junior
13 93 (2.63%) CRM Consultant
14 89 (2.51%) PHP Developer
14 89 (2.51%) Senior Analyst
15 86 (2.43%) Dynamics CRM Consultant
16 83 (2.34%) C# Developer
17 81 (2.29%) SQL Developer
18 71 (2.01%) Functional Consultant
19 70 (1.98%) Microsoft Consultant
Libraries, Frameworks & Software Standards
1 635 (17.94%) HTML
2 616 (17.40%) .NET
3 557 (15.73%) CSS
4 373 (10.54%) AngularJS
5 312 (8.81%) ASP.NET
6 252 (7.12%) HTML5
7 241 (6.81%) ASP.NET MVC
8 226 (6.38%) RESTful
9 210 (5.93%) Spring
10 199 (5.62%) CSS3
11 193 (5.45%) ASP.NET Web API
12 174 (4.92%) jQuery
13 165 (4.66%) Hibernate
14 158 (4.46%) Twitter Bootstrap
15 142 (4.01%) Web Services
16 140 (3.95%) Node.js
17 133 (3.76%) ASP.NET MVC 5
18 131 (3.70%) React
19 102 (2.88%) XML
20 99 (2.80%) .NET Core
Miscellaneous
1 262 (7.40%) Analytical Skills
2 153 (4.32%) User Experience
3 146 (4.12%) Greenfield Project
4 123 (3.47%) Fintech
5 116 (3.28%) Computer Science
6 112 (3.16%) Social Media
7 98 (2.77%) Self-Motivation
8 96 (2.71%) Enterprise Software
9 54 (1.53%) Mobile App
10 51 (1.44%) Cloud Native
11 35 (0.99%) FMCG
11 35 (0.99%) Management Information System
12 26 (0.73%) Digital Media
13 25 (0.71%) Data Structures
13 25 (0.71%) Driving Licence
14 24 (0.68%) Algorithms
14 24 (0.68%) Virtual Team
15 19 (0.54%) Data Centre
16 18 (0.51%) Derivative
16 18 (0.51%) Fixed Income
Operating Systems
1 222 (6.27%) Linux
2 188 (5.31%) Windows
3 60 (1.69%) Unix
4 55 (1.55%) Windows Server
5 36 (1.02%) Windows Server 2012
6 35 (0.99%) Android
7 34 (0.96%) Apple iOS
8 31 (0.88%) Windows Server 2008
9 29 (0.82%) Windows 7
10 25 (0.71%) Windows 10
11 22 (0.62%) Red Hat Enterprise Linux
12 18 (0.51%) Mac OS
13 17 (0.48%) Mac OS X
14 10 (0.28%) HPUX
15 9 (0.25%) CentOS
16 7 (0.20%) Windows Server 2003
17 6 (0.17%) Mac OS X Server
18 4 (0.11%) Windows 8
19 3 (0.085%) Debian
19 3 (0.085%) Embedded Linux
Processes & Methodologies
1 848 (23.95%) Agile Software Development
2 421 (11.89%) CRM
3 414 (11.69%) MVC
4 409 (11.55%) Business Intelligence
5 331 (9.35%) ERP
6 328 (9.27%) TDD
7 325 (9.18%) Analytics
8 324 (9.15%) Scrum
9 321 (9.07%) Web Development
10 268 (7.57%) Web Application Development
11 240 (6.78%) Project Management
12 224 (6.33%) Problem-Solving
12 224 (6.33%) Stakeholder Management
13 213 (6.02%) DevOps
14 185 (5.23%) Software Engineering
15 183 (5.17%) BDD
16 181 (5.11%) Business Analysis
17 179 (5.06%) Business Development
18 171 (4.83%) Continuous Integration
19 161 (4.55%) E-Commerce
Programming Languages
1 952 (26.89%) SQL
2 785 (22.18%) JavaScript
3 626 (17.68%) Java
4 589 (16.64%) C#
5 463 (13.08%) PHP
6 200 (5.65%) Python
7 175 (4.94%) T-SQL
8 126 (3.56%) Java 8
9 95 (2.68%) C
10 68 (1.92%) C++
11 58 (1.64%) Data Analysis Expressions (DAX)
12 57 (1.61%) R
13 54 (1.53%) Scala
14 49 (1.38%) Ruby
15 41 (1.16%) ES6
16 40 (1.13%) X++
17 35 (0.99%) Bash Shell
17 35 (0.99%) PowerShell
18 30 (0.85%) TypeScript
19 23 (0.65%) VB.NET
Qualifications
1 340 (9.60%) Degree
2 70 (1.98%) Cisco Certification
3 60 (1.69%) Computer Science Degree
4 53 (1.50%) CCNP
5 48 (1.36%) Security Cleared
6 46 (1.30%) Microsoft Certification
7 43 (1.21%) CIMA
7 43 (1.21%) SAFe Agilist
8 41 (1.16%) ACCA
9 40 (1.13%) ISEB
10 38 (1.07%) CCNA
11 31 (0.88%) PMP
12 30 (0.85%) SC Cleared
13 27 (0.76%) PhD
14 24 (0.68%) CCIE
15 19 (0.54%) AAT
16 16 (0.45%) MCSE
16 16 (0.45%) PMI Certification
17 15 (0.42%) JNCIA
17 15 (0.42%) Master's Degree
Quality Assurance & Compliance
1 74 (2.09%) QA
2 45 (1.27%) GDPR
3 39 (1.10%) Data Quality
4 38 (1.07%) SLA
5 20 (0.56%) PMO
6 15 (0.42%) MiFID
7 13 (0.37%) Solvency II
8 12 (0.34%) Dodd-Frank
8 12 (0.34%) EMIR
9 11 (0.31%) ISO/IEC 27001
10 7 (0.20%) WCAG
11 5 (0.14%) ISO 9001
11 5 (0.14%) PCI DSS
12 2 (0.056%) Basel III
12 2 (0.056%) BS25999
12 2 (0.056%) COBIT
12 2 (0.056%) Cyber Essentials
13 1 (0.028%) GAAP
13 1 (0.028%) ISO/IEC 20000
13 1 (0.028%) PMBOK
System Software
1 132 (3.73%) Active Directory
2 114 (3.22%) Docker
3 58 (1.64%) VMware Infrastructure
4 25 (0.71%) VMware ESXi
5 24 (0.68%) HDFS
6 17 (0.48%) vSphere
7 8 (0.23%) Hyper-V
7 8 (0.23%) Virtual Servers
8 6 (0.17%) Virtual Desktop
9 5 (0.14%) Microsoft Virtual Server
9 5 (0.14%) Squid
9 5 (0.14%) Virtual Machines
9 5 (0.14%) XenApp
10 4 (0.11%) Microsoft App-V
11 3 (0.085%) XenDesktop
12 2 (0.056%) VirtualBox
12 2 (0.056%) XenServer
13 1 (0.028%) VMware NSX
Systems Management
1 43 (1.21%) Ansible
2 42 (1.19%) Puppet
3 41 (1.16%) Kubernetes
4 31 (0.88%) SCCM
5 21 (0.59%) Opscode Chef
6 19 (0.54%) Terraform
7 15 (0.42%) Kibana
8 14 (0.40%) Grafana
8 14 (0.40%) vRealize
9 13 (0.37%) logstash
9 13 (0.37%) vCenter Server
10 12 (0.34%) Prometheus
11 11 (0.31%) Nagios
12 9 (0.25%) HP Data Protector
12 9 (0.25%) ZABBIX
13 7 (0.20%) SCOM
14 6 (0.17%) Docker Swarm
15 5 (0.14%) Cacti
15 5 (0.14%) WSUS
16 4 (0.11%) SCVMM
Vendors
1 1,281 (36.19%) Microsoft
2 203 (5.73%) Facebook
3 179 (5.06%) Oracle
4 146 (4.12%) Sage
5 131 (3.70%) SAP
6 117 (3.31%) Google
7 111 (3.14%) Infor
8 107 (3.02%) VMware
9 98 (2.77%) Epicor
10 87 (2.46%) Cisco
11 63 (1.78%) Adobe
12 50 (1.41%) Salesforce.com
13 49 (1.38%) Sitecore
14 44 (1.24%) Marketo
14 44 (1.24%) Tableau
15 40 (1.13%) Citrix
16 38 (1.07%) Twitter
17 37 (1.05%) Juniper
18 36 (1.02%) Alias
19 34 (0.96%) Xero