Period
to 17 September 2019

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 17 September 2019 with a comparison to the same period over the previous 2 years.

Advertising
UK > England
6 months to
17 Sep 2019
Same period 2018 Same period 2017
Rank 305 131 182
Rank change year-on-year -174 +51 +25
Permanent jobs citing Advertising 1,380 4,107 3,280
As % of all permanent IT jobs advertised in England 1.05% 2.64% 1.99%
As % of the General category 2.63% 6.09% 4.38%
Number of salaries quoted 1,184 3,517 2,877
England median annual salary £55,000 £52,500 £45,000
Median salary % change year-on-year +4.76% +16.67% -10.00%
10th Percentile £30,000 £30,500 £27,500
90th Percentile £90,000 £80,000 £72,500
UK median annual salary £52,500 £50,000 £45,000
% change year-on-year +5.00% +11.11% -5.26%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 52,416 67,394 74,887
As % of all permanent IT jobs advertised in England 39.99% 43.28% 45.54%
Number of salaries quoted 39,651 51,858 54,958
England median annual salary £55,000 £52,500 £50,250
Median salary % change year-on-year +4.76% +4.48% +0.50%
10th Percentile £31,250 £30,000 £29,000
90th Percentile £92,500 £87,500 £85,000
UK median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a percentage of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in England.

Salary trend for Advertising in England

Advertising
Salary Histogram in England

The salary distribution of IT jobs citing Advertising in England over the 6 months to 17 September 2019.

Salary histogram for Advertising in England

Advertising
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the England region over the 6 months to 17 September 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -102 925 £60,000 +4.35% 151
South East -152 194 £45,000 -10.00% 52
South West -59 75 £40,500 +1.25% 26
North of England -292 69 £42,000 -1.18% 60
Midlands -151 63 £38,000 -17.39% 38
East of England -76 52 £42,500 -15.00% 30
West Midlands -109 50 £41,250 -15.38% 30
North West -214 43 £40,000 -11.11% 34
Yorkshire -103 24 £47,500 +10.47% 22
East Midlands -70 13 £29,500 -34.44% 8
North East -71 2 £52,458 +31.14% 4
Advertising
UK

For the 6 months to 17 September 2019, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Advertising.

1 384 (27.83%) Agile Software Development
2 321 (23.26%) JavaScript
3 302 (21.88%) Marketing
4 286 (20.72%) HTML
5 256 (18.55%) CSS
6 239 (17.32%) Finance
7 233 (16.88%) Degree
8 230 (16.67%) SQL
9 210 (15.22%) AWS
10 207 (15.00%) Microsoft
11 190 (13.77%) Java
12 188 (13.62%) C#
13 186 (13.48%) Azure
14 183 (13.26%) SQL Server
15 182 (13.19%) .NET
16 177 (12.83%) Python
17 141 (10.22%) AngularJS
18 139 (10.07%) Problem-Solving
19 135 (9.78%) Software Engineering
19 135 (9.78%) Analytical Skills
20 133 (9.64%) User Experience
20 133 (9.64%) Google
21 131 (9.49%) DevOps
22 130 (9.42%) Scrum
23 119 (8.62%) Windows
24 117 (8.48%) Computer Science
25 116 (8.41%) Web Services
25 116 (8.41%) React
26 114 (8.26%) ASP.NET
27 110 (7.97%) Linux

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 57 (4.13%) CMS
2 43 (3.12%) Confluence
3 32 (2.32%) Apache Spark
4 22 (1.59%) SharePoint
4 22 (1.59%) WordPress
5 19 (1.38%) Apache
6 13 (0.94%) Drupal
7 11 (0.80%) Sitecore CMS
8 10 (0.72%) IIS
8 10 (0.72%) MS Exchange
9 9 (0.65%) Apache Airflow
9 9 (0.65%) Elasticsearch
9 9 (0.65%) SAS
10 7 (0.51%) Jupyter
10 7 (0.51%) SharePoint 2010
10 7 (0.51%) Tomcat
11 6 (0.43%) Umbraco
12 5 (0.36%) nginx
12 5 (0.36%) Oracle SOA Suite
13 4 (0.29%) OpenStack
Applications
1 65 (4.71%) Microsoft Excel
2 42 (3.04%) Microsoft Office
3 38 (2.75%) Photoshop
4 31 (2.25%) Microsoft PowerPoint
5 30 (2.17%) Adobe Illustrator
6 24 (1.74%) InDesign
7 21 (1.52%) Sketch
8 18 (1.30%) MS Visio
9 16 (1.16%) Adobe Creative Suite
10 15 (1.09%) Microsoft Project
10 15 (1.09%) OmniGraffle
11 11 (0.80%) Adobe After Effects
12 8 (0.58%) InVision
13 5 (0.36%) Adobe XD
13 5 (0.36%) Spreadsheet
14 4 (0.29%) Adobe Premiere
14 4 (0.29%) Gliffy
15 1 (0.072%) Maya
15 1 (0.072%) MODO
15 1 (0.072%) Stata
Business Applications
1 10 (0.72%) Magento
2 8 (0.58%) Dynamics AX
3 7 (0.51%) Dynamics CRM
4 6 (0.43%) Siebel CRM
5 5 (0.36%) Maximo
5 5 (0.36%) Oracle ERP
5 5 (0.36%) Remedy ITSM
5 5 (0.36%) Sage CRM
6 4 (0.29%) PeopleSoft Financials
6 4 (0.29%) Salesforce.com CRM
7 3 (0.22%) NetSuite
8 2 (0.14%) Eloqua
8 2 (0.14%) Oracle EBS
8 2 (0.14%) RMDS
8 2 (0.14%) Sage X3
9 1 (0.072%) Payment Gateway
9 1 (0.072%) SAP S/4HANA
9 1 (0.072%) SAP SD
9 1 (0.072%) Social Studio
9 1 (0.072%) Sparx Enterprise Architect
Cloud Services
1 210 (15.22%) AWS
2 186 (13.48%) Azure
3 76 (5.51%) GCP
4 66 (4.78%) SaaS
5 49 (3.55%) Office 365
6 30 (2.17%) GitHub
6 30 (2.17%) Google Analytics
7 29 (2.10%) Power Platform
8 28 (2.03%) Serverless
9 19 (1.38%) IaaS
10 18 (1.30%) AdWords
11 15 (1.09%) AWS CloudFormation
12 14 (1.01%) Amazon EC2
13 13 (0.94%) AWS Lambda
14 11 (0.80%) Azure Active Directory
15 10 (0.72%) Dynamics 365
16 9 (0.65%) Azure Data Factory
17 8 (0.58%) Trello
18 7 (0.51%) Adobe Creative Cloud
18 7 (0.51%) PaaS
Communications & Networking
1 51 (3.70%) Internet
2 24 (1.74%) DNS
3 21 (1.52%) TCP/IP
4 18 (1.30%) DHCP
5 16 (1.16%) Wireless
6 13 (0.94%) Ethernet
7 12 (0.87%) HTTP
7 12 (0.87%) Intranet
7 12 (0.87%) SAN
8 11 (0.80%) NAS
9 9 (0.65%) Firewall
10 8 (0.58%) Skype
11 7 (0.51%) Broadband
11 7 (0.51%) VPN
11 7 (0.51%) WAN
12 6 (0.43%) PSTN
12 6 (0.43%) VoIP
13 5 (0.36%) BGP
13 5 (0.36%) OSPF
13 5 (0.36%) RS-232
Database & Business Intelligence
1 183 (13.26%) SQL Server
2 57 (4.13%) MongoDB
3 56 (4.06%) MySQL
4 51 (3.70%) Big Data
5 44 (3.19%) NoSQL
6 41 (2.97%) Data Warehouse
7 37 (2.68%) Hadoop
8 32 (2.32%) PostgreSQL
8 32 (2.32%) SQL Server 2016
9 31 (2.25%) SQL Server Integration Services
10 29 (2.10%) Power BI
10 29 (2.10%) Relational Database
11 27 (1.96%) RavenDB
12 24 (1.74%) SQL Server Reporting Services
13 17 (1.23%) SQL Server Analysis Services
14 13 (0.94%) Data Lake
15 11 (0.80%) OLTP
16 10 (0.72%) Apache Hive
16 10 (0.72%) Crystal Reports
17 9 (0.65%) SQL Server 2012
Development Applications
1 108 (7.83%) Git (software)
2 75 (5.43%) JIRA
3 33 (2.39%) Jenkins
4 29 (2.10%) Gradle
5 23 (1.67%) Android Studio
6 19 (1.38%) Octopus Deploy
6 19 (1.38%) TeamCity
7 13 (0.94%) Selenium
8 12 (0.87%) ER Studio
8 12 (0.87%) NUnit
9 11 (0.80%) Axure RP
9 11 (0.80%) ERwin
9 11 (0.80%) PowerDesigner
10 9 (0.65%) GitLab
10 9 (0.65%) gulp
11 8 (0.58%) Bitbucket
11 8 (0.58%) Moq
11 8 (0.58%) Visual Studio
11 8 (0.58%) WebDriver
12 7 (0.51%) Cucumber
General
1 302 (21.88%) Marketing
2 239 (17.32%) Finance
3 73 (5.29%) Telecoms
4 72 (5.22%) Retail
5 26 (1.88%) Banking
5 26 (1.88%) Electronics
6 21 (1.52%) Games
7 18 (1.30%) Automotive
8 16 (1.16%) Aerospace
9 14 (1.01%) Public Sector
10 13 (0.94%) Legal
10 13 (0.94%) Publishing
11 11 (0.80%) German Language
12 10 (0.72%) Back Office
12 10 (0.72%) Multimedia
13 9 (0.65%) Swedish Language
14 8 (0.58%) Retail Banking
15 6 (0.43%) Brand Awareness
15 6 (0.43%) Law
16 5 (0.36%) French Language
Job Titles
1 324 (23.48%) Developer
2 136 (9.86%) Analyst
3 102 (7.39%) .NET Developer
4 87 (6.30%) Architect
5 74 (5.36%) Software Engineer
6 70 (5.07%) Front End Developer (Client-Side Developer)
7 62 (4.49%) Project Manager
8 59 (4.28%) Consultant
9 46 (3.33%) Business Analyst
10 45 (3.26%) Senior Developer
11 38 (2.75%) Senior Software Engineer
12 37 (2.68%) C# Developer
12 37 (2.68%) Designer
12 37 (2.68%) Junior
13 30 (2.17%) Java Developer
13 30 (2.17%) JavaScript Developer
13 30 (2.17%) Support Analyst
14 29 (2.10%) Product Manager
15 28 (2.03%) C# .NET Developer
16 27 (1.96%) Trainee
Libraries, Frameworks & Software Standards
1 286 (20.72%) HTML
2 256 (18.55%) CSS
3 182 (13.19%) .NET
4 141 (10.22%) AngularJS
5 116 (8.41%) React
5 116 (8.41%) Web Services
6 114 (8.26%) ASP.NET
7 94 (6.81%) HTML5
8 80 (5.80%) ASP.NET Web API
9 77 (5.58%) ASP.NET MVC
10 74 (5.36%) CSS3
11 73 (5.29%) RESTful
12 57 (4.13%) REST
13 56 (4.06%) Node.js
14 51 (3.70%) Twitter Bootstrap
15 43 (3.12%) Redux
16 41 (2.97%) .NET Core
17 39 (2.83%) Sass
18 38 (2.75%) jQuery
18 38 (2.75%) JSON
Miscellaneous
1 135 (9.78%) Analytical Skills
2 133 (9.64%) User Experience
3 70 (5.07%) Social Media
4 53 (3.84%) Self-Motivation
5 49 (3.55%) Enterprise Software
6 47 (3.41%) Greenfield Project
7 43 (3.12%) Mobile App
8 22 (1.59%) Digital Media
9 21 (1.52%) Blog
10 18 (1.30%) Management Information System
11 17 (1.23%) Algorithms
12 15 (1.09%) Public Cloud
13 13 (0.94%) BBC
13 13 (0.94%) Data Centre
14 12 (0.87%) Derivative
14 12 (0.87%) Market Risk
15 11 (0.80%) Data Structures
15 11 (0.80%) Marketing Technology
15 11 (0.80%) Virtual Team
16 10 (0.72%) Cloud Native
Operating Systems
1 119 (8.62%) Windows
2 110 (7.97%) Linux
3 31 (2.25%) Android
4 25 (1.81%) Unix
5 20 (1.45%) Windows Server
6 11 (0.80%) Windows 10
7 7 (0.51%) Apple iOS
7 7 (0.51%) Windows 7
8 4 (0.29%) Windows Server 2012
9 3 (0.22%) Windows Server 2008
10 2 (0.14%) Embedded Linux
11 1 (0.072%) Red Hat Enterprise Linux
Processes & Methodologies
1 384 (27.83%) Agile Software Development
2 139 (10.07%) Problem-Solving
3 135 (9.78%) Software Engineering
4 131 (9.49%) DevOps
5 130 (9.42%) Scrum
6 117 (8.48%) Computer Science
7 109 (7.90%) Analytics
8 106 (7.68%) Project Management
8 106 (7.68%) Stakeholder Management
9 100 (7.25%) TDD
10 98 (7.10%) Front End Development
11 94 (6.81%) MVC
12 83 (6.01%) Mentoring
13 80 (5.80%) Digital Marketing
13 80 (5.80%) OO
14 78 (5.65%) Business Intelligence
15 77 (5.58%) Test Automation
16 75 (5.43%) Web Development
17 72 (5.22%) CRM
18 63 (4.57%) Migration
Programming Languages
1 321 (23.26%) JavaScript
2 230 (16.67%) SQL
3 190 (13.77%) Java
4 188 (13.62%) C#
5 177 (12.83%) Python
6 82 (5.94%) PHP
7 53 (3.84%) PowerShell
7 53 (3.84%) TypeScript
8 36 (2.61%) C++
9 33 (2.39%) C
10 29 (2.10%) T-SQL
11 28 (2.03%) ES6
12 25 (1.81%) Bash Shell
13 17 (1.23%) Perl
13 17 (1.23%) Ruby
14 16 (1.16%) Go
15 15 (1.09%) R
16 13 (0.94%) Embedded C
17 12 (0.87%) VBA
18 10 (0.72%) VBScript
Qualifications
1 233 (16.88%) Degree
2 37 (2.68%) Computer Science Degree
3 34 (2.46%) Security Cleared
4 27 (1.96%) SC Cleared
5 24 (1.74%) PMP
6 21 (1.52%) Master's Degree
7 19 (1.38%) Cisco Certification
8 17 (1.23%) PMI Certification
9 13 (0.94%) PhD
10 12 (0.87%) APMP
10 12 (0.87%) CCNA
10 12 (0.87%) CCNP
10 12 (0.87%) ISEB
10 12 (0.87%) VMware Certified Professional (VCP)
11 9 (0.65%) ITIL Certification
12 7 (0.51%) DV Cleared
13 6 (0.43%) ACCA
13 6 (0.43%) CIMA
13 6 (0.43%) TOGAF Certification
14 5 (0.36%) JNCIA
Quality Assurance & Compliance
1 74 (5.36%) QA
2 22 (1.59%) GDPR
3 14 (1.01%) SLA
4 11 (0.80%) EMIR
4 11 (0.80%) MiFID
5 9 (0.65%) Data Quality
6 7 (0.51%) PMO
7 6 (0.43%) Dodd-Frank
8 5 (0.36%) Solvency II
9 4 (0.29%) ISO/IEC 27001
10 3 (0.22%) P3O
11 2 (0.14%) COBIT
11 2 (0.14%) ISO 9001
12 1 (0.072%) Actionable Recommendations
12 1 (0.072%) PCI DSS
12 1 (0.072%) WCAG
System Software
1 61 (4.42%) Docker
2 60 (4.35%) Active Directory
3 30 (2.17%) VMware Infrastructure
4 16 (1.16%) Hyper-V
5 8 (0.58%) vSphere
6 5 (0.36%) Firmware
6 5 (0.36%) XenApp
7 4 (0.29%) Virtual Machines
7 4 (0.29%) Virtual Servers
8 2 (0.14%) Citrix Hypervisor
8 2 (0.14%) Oracle RAC
8 2 (0.14%) Terminal Server
8 2 (0.14%) XenDesktop
9 1 (0.072%) KVM
9 1 (0.072%) Virtual Desktop
9 1 (0.072%) VMware ESXi
9 1 (0.072%) Xen
Systems Management
1 56 (4.06%) Kubernetes
2 27 (1.96%) Terraform
3 26 (1.88%) Ansible
4 19 (1.38%) Puppet
5 14 (1.01%) SCCM
6 10 (0.72%) Single Sign-On
7 9 (0.65%) Consul
7 9 (0.65%) Opscode Chef
8 5 (0.36%) Prometheus
9 4 (0.29%) cPanel
10 3 (0.22%) Grafana
10 3 (0.22%) PowerCLI
11 2 (0.14%) Data Guard
11 2 (0.14%) Docker Swarm
11 2 (0.14%) Graphite
11 2 (0.14%) Oozie
11 2 (0.14%) Systems Management Server (SMS)
11 2 (0.14%) vCenter Server
11 2 (0.14%) vRealize
11 2 (0.14%) ZABBIX
Vendors
1 207 (15.00%) Microsoft
2 133 (9.64%) Google
3 60 (4.35%) Adobe
4 57 (4.13%) Oracle
5 54 (3.91%) VMware
6 47 (3.41%) Facebook
7 37 (2.68%) Salesforce.com
8 29 (2.10%) YouTube
9 28 (2.03%) Tableau
10 25 (1.81%) Cisco
11 21 (1.52%) Atlassian
11 21 (1.52%) Citrix
12 17 (1.23%) IBM
13 14 (1.01%) Sitecore
13 14 (1.01%) Twitter
14 13 (0.94%) Splunk
15 12 (0.87%) SAP
15 12 (0.87%) Talend
16 10 (0.72%) Salesforce Marketing Cloud
17 9 (0.65%) MuleSoft