Period
to 19 February 2020

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 19 February 2020 with a comparison to the same period over the previous 2 years.

Advertising
UK > England
6 months to
19 Feb 2020
Same period 2019 Same period 2018
Rank 302 221 99
Rank change year-on-year -81 -122 +61
Permanent jobs citing Advertising 1,189 2,265 5,351
As % of all permanent IT jobs advertised in England 1.04% 1.61% 3.26%
As % of the General category 2.57% 3.89% 7.43%
Number of salaries quoted 1,070 1,758 4,489
England median annual salary £55,000 £55,000 £47,500
Median salary % change year-on-year - +15.79% -
10th Percentile £30,000 £31,250 £28,750
90th Percentile £90,000 £83,750 £75,000
UK median annual salary £51,000 £55,000 £47,500
% change year-on-year -7.27% +15.79% +4.40%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 46,203 58,255 71,977
As % of all permanent IT jobs advertised in England 40.31% 41.37% 43.81%
Number of salaries quoted 35,383 44,764 56,094
England median annual salary £57,500 £55,000 £52,000
Median salary % change year-on-year +4.55% +5.77% +4.00%
10th Percentile £31,250 £30,750 £30,000
90th Percentile £95,000 £90,000 £85,000
UK median annual salary £55,000 £55,000 £50,000
% change year-on-year - +10.00% -

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a percentage of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in England.

Salary trend for Advertising in England

Advertising
Salary Histogram in England

The salary distribution of IT jobs citing Advertising in England over the 6 months to 19 February 2020.

Salary histogram for Advertising in England

Advertising
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the England region over the 6 months to 19 February 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -73 773 £60,000 +4.35% 129
South East -73 149 £50,000 - 58
South West +68 100 £45,000 +5.88% 29
East of England +34 57 £42,500 -24.78% 35
Midlands -18 54 £45,000 -10.00% 40
North of England -110 54 £50,000 +16.96% 61
West Midlands +28 52 £45,000 -10.00% 22
Yorkshire +10 33 £60,000 +50.00% 24
North West -105 21 £42,500 -5.56% 28
East Midlands -19 2 £52,500 -4.55% 18
Advertising
UK

For the 6 months to 19 February 2020, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Advertising.

1 308 (25.90%) Agile Software Development
2 272 (22.88%) JavaScript
3 258 (21.70%) Marketing
4 216 (18.17%) Finance
5 215 (18.08%) Degree
6 182 (15.31%) Azure
7 178 (14.97%) Microsoft
8 172 (14.47%) HTML
9 161 (13.54%) CSS
10 150 (12.62%) SQL
11 147 (12.36%) C#
12 145 (12.20%) AWS
13 142 (11.94%) AngularJS
13 142 (11.94%) Analytics
14 138 (11.61%) Python
15 134 (11.27%) .NET
16 130 (10.93%) Windows
17 118 (9.92%) Scrum
18 114 (9.59%) SQL Server
18 114 (9.59%) Analytical Skills
19 113 (9.50%) Google
20 108 (9.08%) Java
20 108 (9.08%) Software Engineering
21 106 (8.92%) Project Management
22 105 (8.83%) Git (software)
23 99 (8.33%) React
24 98 (8.24%) Problem-Solving
24 98 (8.24%) Computer Science
25 97 (8.16%) Office 365
26 94 (7.91%) Stakeholder Management

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 55 (4.63%) CMS
2 34 (2.86%) Elasticsearch
3 21 (1.77%) Drupal
3 21 (1.77%) WordPress
4 20 (1.68%) MS Exchange
5 19 (1.60%) Apache Spark
6 17 (1.43%) SharePoint
7 14 (1.18%) Skype for Business
8 11 (0.93%) Sitecore CMS
9 9 (0.76%) Apache
10 7 (0.59%) Confluence
11 6 (0.50%) EPiServer
11 6 (0.50%) Umbraco
12 5 (0.42%) Exchange Server 2010
12 5 (0.42%) OpenStack
13 4 (0.34%) nginx
13 4 (0.34%) Tomcat
14 3 (0.25%) JBoss
14 3 (0.25%) Oracle SOA Suite
14 3 (0.25%) WebSphere
Applications
1 62 (5.21%) Microsoft Excel
2 47 (3.95%) Microsoft Office
3 34 (2.86%) Microsoft PowerPoint
3 34 (2.86%) Photoshop
4 24 (2.02%) Adobe Illustrator
5 21 (1.77%) MS Visio
6 20 (1.68%) Microsoft Project
7 15 (1.26%) InDesign
8 13 (1.09%) Sketch
9 12 (1.01%) Adobe Creative Suite
9 12 (1.01%) Chatbot
10 10 (0.84%) Adobe After Effects
11 6 (0.50%) OmniGraffle
12 5 (0.42%) Adobe XD
12 5 (0.42%) InVision
13 3 (0.25%) Adobe Premiere
13 3 (0.25%) Spreadsheet
14 2 (0.17%) Flinto
14 2 (0.17%) Zeplin
15 1 (0.084%) OrCAD
Business Applications
1 12 (1.01%) Dynamics CRM
2 6 (0.50%) Shopify
3 4 (0.34%) Eloqua
3 4 (0.34%) Oracle ERP
3 4 (0.34%) Oracle Procure-to-Pay
3 4 (0.34%) Remedy ITSM
4 3 (0.25%) Magento
4 3 (0.25%) Salesforce.com CRM
4 3 (0.25%) Sparx Enterprise Architect
5 2 (0.17%) Dynamics NAV
5 2 (0.17%) Siebel CRM
6 1 (0.084%) Carpe Diem
6 1 (0.084%) Cognos Controller
6 1 (0.084%) Dynamics AX
6 1 (0.084%) NetSuite
6 1 (0.084%) Oracle EBS R12
6 1 (0.084%) SAP Business ByDesign
6 1 (0.084%) SAP Business One
6 1 (0.084%) Social Studio
6 1 (0.084%) WebTrends
Cloud Services
1 182 (15.31%) Azure
2 145 (12.20%) AWS
3 97 (8.16%) Office 365
4 55 (4.63%) SaaS
5 50 (4.21%) Google Analytics
6 40 (3.36%) Power Platform
7 25 (2.10%) GCP
8 17 (1.43%) AWS CloudFormation
9 15 (1.26%) IaaS
10 14 (1.18%) Azure Active Directory
11 13 (1.09%) PaaS
12 11 (0.93%) Google Tag Manager
13 8 (0.67%) Adobe Analytics
13 8 (0.67%) AdWords
13 8 (0.67%) Dynamics 365
13 8 (0.67%) GitHub
13 8 (0.67%) Serverless
14 7 (0.59%) Cloud Computing
15 6 (0.50%) Adobe Creative Cloud
15 6 (0.50%) Azure Data Factory
Communications & Networking
1 47 (3.95%) Firewall
2 37 (3.11%) DNS
3 36 (3.03%) TCP/IP
4 20 (1.68%) DHCP
5 19 (1.60%) Internet
6 18 (1.51%) LAN
7 14 (1.18%) Skype
8 13 (1.09%) WAN
9 11 (0.93%) AMQP
9 11 (0.93%) MPLS
9 11 (0.93%) Wireless
10 10 (0.84%) VoIP
11 9 (0.76%) BGP
11 9 (0.76%) VPN
12 8 (0.67%) OSPF
12 8 (0.67%) SMS
13 7 (0.59%) HTTP
13 7 (0.59%) SAN
13 7 (0.59%) VLAN
14 6 (0.50%) Remote Desktop
Database & Business Intelligence
1 114 (9.59%) SQL Server
2 59 (4.96%) MongoDB
3 54 (4.54%) Big Data
4 52 (4.37%) MySQL
5 40 (3.36%) Power BI
6 38 (3.20%) Data Warehouse
7 31 (2.61%) NoSQL
8 29 (2.44%) SQL Server 2016
9 24 (2.02%) Relational Database
10 21 (1.77%) SQL Server 2019
11 20 (1.68%) RavenDB
11 20 (1.68%) SQL Server Integration Services
12 18 (1.51%) PostgreSQL
13 15 (1.26%) Amazon Redshift
14 12 (1.01%) Hadoop
14 12 (1.01%) Snowflake Schema
14 12 (1.01%) SQL Server Analysis Services
15 10 (0.84%) BigQuery
16 9 (0.76%) Data Lake
17 8 (0.67%) Enterprise Data Warehouse
Development Applications
1 105 (8.83%) Git (software)
2 31 (2.61%) JIRA
3 20 (1.68%) Jenkins
4 16 (1.35%) Gradle
5 11 (0.93%) Jasmine
5 11 (0.93%) Karma Test Runner
5 11 (0.93%) Mocha
5 11 (0.93%) Selenium
6 10 (0.84%) JUnit
7 8 (0.67%) Hudson
7 8 (0.67%) Subversion
8 7 (0.59%) Android Studio
8 7 (0.59%) Axure RP
8 7 (0.59%) Cucumber
8 7 (0.59%) git-flow
8 7 (0.59%) Maven
8 7 (0.59%) Mockito
8 7 (0.59%) SpecFlow
9 6 (0.50%) Bitbucket
9 6 (0.50%) Dreamweaver
General
1 258 (21.70%) Marketing
2 216 (18.17%) Finance
3 62 (5.21%) Retail
4 46 (3.87%) Electronics
5 30 (2.52%) Telecoms
6 25 (2.10%) Banking
7 24 (2.02%) Legal
8 22 (1.85%) Games
8 22 (1.85%) Publishing
9 20 (1.68%) Law
10 17 (1.43%) Aerospace
10 17 (1.43%) Automotive
11 12 (1.01%) Danish Language
12 11 (0.93%) Multimedia
13 10 (0.84%) Back Office
14 9 (0.76%) German Language
15 8 (0.67%) French Language
16 7 (0.59%) Investment Banking
17 6 (0.50%) Pharmaceutical
18 4 (0.34%) Military
Job Titles
1 318 (26.75%) Developer
2 108 (9.08%) Analyst
3 89 (7.49%) .NET Developer
4 74 (6.22%) Software Engineer
5 64 (5.38%) Project Manager
6 57 (4.79%) Senior Developer
7 49 (4.12%) Embedded Engineer
7 49 (4.12%) Front End Developer (Client-Side Developer)
8 47 (3.95%) Architect
9 44 (3.70%) Embedded Software Engineer
10 39 (3.28%) Consultant
11 35 (2.94%) Full Stack Developer
12 32 (2.69%) Senior Manager
13 31 (2.61%) Designer
13 31 (2.61%) Infrastructure Engineer
13 31 (2.61%) Junior
14 29 (2.44%) Java Developer
15 28 (2.35%) Business Analyst
15 28 (2.35%) IT Manager
16 27 (2.27%) Support Engineer
Libraries, Frameworks & Software Standards
1 172 (14.47%) HTML
2 161 (13.54%) CSS
3 142 (11.94%) AngularJS
4 134 (11.27%) .NET
5 99 (8.33%) React
6 87 (7.32%) ASP.NET
7 76 (6.39%) Node.js
8 75 (6.31%) ASP.NET MVC
9 65 (5.47%) HTML5
10 59 (4.96%) ASP.NET Web API
11 55 (4.63%) CSS3
12 54 (4.54%) RESTful
13 52 (4.37%) Web Services
14 45 (3.78%) REST
15 42 (3.53%) .NET Core
16 41 (3.45%) Twitter Bootstrap
17 38 (3.20%) Vue.js
18 36 (3.03%) JSON
19 31 (2.61%) Laravel
20 28 (2.35%) .NET Framework
Miscellaneous
1 114 (9.59%) Analytical Skills
2 82 (6.90%) User Experience
3 63 (5.30%) Social Media
4 47 (3.95%) Greenfield Project
5 41 (3.45%) Enterprise Software
6 21 (1.77%) Mobile App
6 21 (1.77%) Self-Motivation
7 17 (1.43%) Digital Media
7 17 (1.43%) Management Information System
8 11 (0.93%) Foreign Exchange (FX)
8 11 (0.93%) Graphic Design
8 11 (0.93%) Market Risk
9 10 (0.84%) Credit Risk
10 9 (0.76%) Data Centre
10 9 (0.76%) Data Structures
10 9 (0.76%) Driving Licence
10 9 (0.76%) Equities
10 9 (0.76%) Exotic Derivative
11 8 (0.67%) Derivative
11 8 (0.67%) Public Cloud
Operating Systems
1 130 (10.93%) Windows
2 82 (6.90%) Linux
3 66 (5.55%) Windows Server
4 23 (1.93%) Windows Server 2012
5 19 (1.60%) Windows 10
6 17 (1.43%) Android
7 15 (1.26%) Apple iOS
8 9 (0.76%) Unix
9 8 (0.67%) Windows 7
10 6 (0.50%) Mac OS X
11 5 (0.42%) Windows Server 2008
12 4 (0.34%) Mac OS
13 3 (0.25%) Embedded Linux
13 3 (0.25%) zOS
14 2 (0.17%) CentOS
14 2 (0.17%) Red Hat Enterprise Linux
14 2 (0.17%) Windows Server 2003
15 1 (0.084%) FreeNAS
15 1 (0.084%) Robot Operating System
15 1 (0.084%) Windows XP
Processes & Methodologies
1 308 (25.90%) Agile Software Development
2 142 (11.94%) Analytics
3 118 (9.92%) Scrum
4 108 (9.08%) Software Engineering
5 106 (8.92%) Project Management
6 98 (8.24%) Computer Science
6 98 (8.24%) Problem-Solving
7 94 (7.91%) Stakeholder Management
8 89 (7.49%) MVC
9 87 (7.32%) TDD
10 78 (6.56%) Digital Marketing
11 77 (6.48%) Fintech
12 71 (5.97%) Web Development
13 70 (5.89%) Web Application Development
14 68 (5.72%) Front End Development
15 66 (5.55%) SDLC
16 65 (5.47%) Business Intelligence
17 63 (5.30%) Mentoring
18 61 (5.13%) DevOps
19 58 (4.88%) CRM
Programming Languages
1 272 (22.88%) JavaScript
2 150 (12.62%) SQL
3 147 (12.36%) C#
4 138 (11.61%) Python
5 108 (9.08%) Java
6 87 (7.32%) PHP
7 62 (5.21%) C++
8 52 (4.37%) C
9 49 (4.12%) TypeScript
10 30 (2.52%) ES6
11 29 (2.44%) Embedded C
11 29 (2.44%) R
12 23 (1.93%) PowerShell
13 19 (1.60%) Scala
14 16 (1.35%) Ruby
14 16 (1.35%) T-SQL
15 13 (1.09%) Bash Shell
16 12 (1.01%) MATLAB
17 11 (0.93%) Java 8
18 9 (0.76%) VBA
Qualifications
1 215 (18.08%) Degree
2 46 (3.87%) Computer Science Degree
3 41 (3.45%) PMP
4 20 (1.68%) Master's Degree
5 16 (1.35%) VMware Certified Professional (VCP)
6 14 (1.18%) PMI Certification
7 12 (1.01%) PhD
8 11 (0.93%) CCNP
8 11 (0.93%) Cisco Certification
9 9 (0.76%) CISM
9 9 (0.76%) CISSP
10 8 (0.67%) Security Cleared
11 7 (0.59%) ITIL Foundation Certificate
12 5 (0.42%) AWS Certification
12 5 (0.42%) CCNA
12 5 (0.42%) CISA
12 5 (0.42%) CompTIA Security+
13 4 (0.34%) SC Cleared
14 3 (0.25%) A+ Certification
14 3 (0.25%) ISEB
Quality Assurance & Compliance
1 41 (3.45%) GDPR
2 40 (3.36%) QA
3 27 (2.27%) MiFID
4 25 (2.10%) EMIR
5 18 (1.51%) Data Quality
5 18 (1.51%) Solvency II
6 10 (0.84%) ISO/IEC 27001
6 10 (0.84%) PMO
7 9 (0.76%) Dodd-Frank
7 9 (0.76%) SLA
8 8 (0.67%) COBIT
9 7 (0.59%) PCI DSS
10 5 (0.42%) HIPAA
10 5 (0.42%) NCSC
11 4 (0.34%) Actionable Recommendations
12 2 (0.17%) Basel III
12 2 (0.17%) GAAP
12 2 (0.17%) GxP
12 2 (0.17%) IFRS
12 2 (0.17%) MISRA
System Software
1 85 (7.15%) Active Directory
2 63 (5.30%) Docker
3 35 (2.94%) VMware Infrastructure
4 17 (1.43%) Hyper-V
5 12 (1.01%) Firmware
6 7 (0.59%) Virtual Servers
7 6 (0.50%) Varnish
7 6 (0.50%) XenApp
8 5 (0.42%) VMware ESXi
8 5 (0.42%) XenDesktop
9 4 (0.34%) Virtual Machines
10 3 (0.25%) Citrix Hypervisor
10 3 (0.25%) Job Entry Subsystem
10 3 (0.25%) RACF
10 3 (0.25%) vSphere
11 2 (0.17%) Apache ZooKeeper
Systems Management
1 38 (3.20%) Kubernetes
2 18 (1.51%) Terraform
3 16 (1.35%) Ansible
3 16 (1.35%) SCCM
4 14 (1.18%) Puppet
5 9 (0.76%) Opscode Chef
6 8 (0.67%) SCOM
7 6 (0.50%) Microsoft Intune
8 4 (0.34%) cPanel
8 4 (0.34%) Docker Swarm
8 4 (0.34%) Prometheus
8 4 (0.34%) vCenter Server
9 3 (0.25%) Grafana
9 3 (0.25%) Graphite
9 3 (0.25%) NetVault Backup
10 2 (0.17%) Norton AntiVirus
10 2 (0.17%) Single Sign-On
10 2 (0.17%) Systems Management Server (SMS)
11 1 (0.084%) Backup Exec
11 1 (0.084%) Oozie
Vendors
1 178 (14.97%) Microsoft
2 113 (9.50%) Google
3 65 (5.47%) VMware
4 56 (4.71%) Facebook
5 47 (3.95%) Adobe
6 43 (3.62%) Salesforce.com
7 38 (3.20%) YouTube
8 30 (2.52%) Tableau
9 29 (2.44%) Citrix
10 28 (2.35%) Oracle
11 18 (1.51%) Cisco
11 18 (1.51%) Pardot
12 15 (1.26%) Sitecore
13 14 (1.18%) CommVault
14 11 (0.93%) IBM
15 10 (0.84%) Twitter
16 9 (0.76%) Informatica
17 8 (0.67%) iManage
18 7 (0.59%) Juniper
18 7 (0.59%) Salesforce Marketing Cloud