Period
to 16 November 2019

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 16 November 2019 with a comparison to the same period over the previous 2 years.

Advertising
UK > England
6 months to
16 Nov 2019
Same period 2018 Same period 2017
Rank 304 163 156
Rank change year-on-year -141 -7 +32
Permanent jobs citing Advertising 1,305 3,212 3,926
As % of all permanent IT jobs advertised in England 1.04% 2.12% 2.32%
As % of the General category 2.61% 4.97% 5.10%
Number of salaries quoted 1,173 2,676 3,430
England median annual salary £55,000 £52,500 £45,000
Median salary % change year-on-year +4.76% +16.67% -5.26%
10th Percentile £30,000 £31,000 £27,500
90th Percentile £90,000 £80,000 £71,250
UK median annual salary £52,500 £52,500 £45,000
% change year-on-year - +16.67% -5.26%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 50,083 64,670 77,043
As % of all permanent IT jobs advertised in England 39.84% 42.62% 45.59%
Number of salaries quoted 38,214 50,128 56,645
England median annual salary £55,000 £55,000 £51,500
Median salary % change year-on-year - +6.80% +3.00%
10th Percentile £31,250 £30,000 £29,250
90th Percentile £95,000 £88,250 £85,000
UK median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a percentage of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in England.

Salary trend for Advertising in England

Advertising
Salary Histogram in England

The salary distribution of IT jobs citing Advertising in England over the 6 months to 16 November 2019.

Salary histogram for Advertising in England

Advertising
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the England region over the 6 months to 16 November 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -95 856 £60,000 +4.35% 150
South East -123 185 £45,000 -14.29% 56
South West -15 83 £44,500 +11.25% 24
North of England -213 71 £43,750 +2.94% 52
East of England -21 59 £37,500 -16.67% 35
Midlands -96 51 £43,000 -9.47% 32
West Midlands -58 47 £44,250 -11.50% 20
North West -159 35 £40,000 -11.11% 21
Yorkshire -58 34 £57,500 +35.29% 19
East Midlands -33 4 £32,500 -29.35% 12
North East -39 2 £52,458 +49.88% 12
Advertising
UK

For the 6 months to 16 November 2019, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Advertising.

1 376 (28.81%) Agile Software Development
2 307 (23.52%) JavaScript
3 297 (22.76%) Marketing
4 259 (19.85%) HTML
5 246 (18.85%) CSS
6 237 (18.16%) Finance
7 233 (17.85%) Degree
8 196 (15.02%) SQL
9 187 (14.33%) Microsoft
10 174 (13.33%) C#
11 173 (13.26%) Java
12 171 (13.10%) AWS
13 160 (12.26%) .NET
14 159 (12.18%) Python
14 159 (12.18%) Azure
15 157 (12.03%) AngularJS
16 151 (11.57%) SQL Server
17 146 (11.19%) Analytical Skills
18 144 (11.03%) Scrum
19 142 (10.88%) Google
20 134 (10.27%) Analytics
21 128 (9.81%) Git (software)
22 118 (9.04%) Software Engineering
23 116 (8.89%) Project Management
23 116 (8.89%) User Experience
23 116 (8.89%) Problem-Solving
24 115 (8.81%) Windows
25 109 (8.35%) Web Services
26 103 (7.89%) MVC
27 101 (7.74%) ASP.NET

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 59 (4.52%) CMS
2 32 (2.45%) Confluence
3 30 (2.30%) Apache Spark
4 25 (1.92%) WordPress
5 18 (1.38%) Drupal
6 17 (1.30%) Apache
7 12 (0.92%) Elasticsearch
8 11 (0.84%) Sitecore CMS
9 10 (0.77%) SharePoint
10 9 (0.69%) Apache Airflow
10 9 (0.69%) EPiServer
10 9 (0.69%) SAS
11 8 (0.61%) MS Exchange
11 8 (0.61%) Umbraco
12 7 (0.54%) IIS
12 7 (0.54%) Tomcat
13 6 (0.46%) OpenStack
13 6 (0.46%) Oracle SOA Suite
14 5 (0.38%) Apache Solr
14 5 (0.38%) nginx
Applications
1 75 (5.75%) Microsoft Excel
2 39 (2.99%) Microsoft PowerPoint
3 38 (2.91%) Photoshop
4 35 (2.68%) Microsoft Office
5 34 (2.61%) Adobe Illustrator
6 24 (1.84%) InDesign
7 22 (1.69%) MS Visio
8 18 (1.38%) Microsoft Project
9 15 (1.15%) Adobe Creative Suite
10 12 (0.92%) OmniGraffle
11 11 (0.84%) Sketch
12 8 (0.61%) Adobe After Effects
13 6 (0.46%) InVision
14 5 (0.38%) Chatbot
14 5 (0.38%) Spreadsheet
15 4 (0.31%) Adobe XD
15 4 (0.31%) Gliffy
16 3 (0.23%) Adobe Premiere
17 1 (0.077%) AutoCAD
17 1 (0.077%) Simulink
Business Applications
1 9 (0.69%) Oracle ERP
2 7 (0.54%) Dynamics AX
2 7 (0.54%) Dynamics CRM
3 5 (0.38%) Magento
3 5 (0.38%) Maximo
3 5 (0.38%) Siebel CRM
4 4 (0.31%) Oracle Procure-to-Pay
4 4 (0.31%) Remedy ITSM
5 3 (0.23%) Salesforce.com CRM
6 2 (0.15%) NetSuite
6 2 (0.15%) PeopleSoft Financials
7 1 (0.077%) Cognos Controller
7 1 (0.077%) Payment Gateway
7 1 (0.077%) RMDS
7 1 (0.077%) Sage 200
7 1 (0.077%) SAP Business ByDesign
7 1 (0.077%) SAP Business One
7 1 (0.077%) Sparx Enterprise Architect
Cloud Services
1 171 (13.10%) AWS
2 159 (12.18%) Azure
3 66 (5.06%) GCP
4 64 (4.90%) SaaS
5 50 (3.83%) Google Analytics
6 42 (3.22%) Office 365
7 34 (2.61%) Power Platform
8 23 (1.76%) Serverless
9 20 (1.53%) AWS CloudFormation
10 17 (1.30%) IaaS
11 15 (1.15%) GitHub
12 14 (1.07%) Amazon EC2
13 13 (1.00%) AdWords
13 13 (1.00%) AWS Lambda
14 11 (0.84%) Google Tag Manager
15 10 (0.77%) Azure Data Factory
15 10 (0.77%) PaaS
16 9 (0.69%) Dynamics 365
17 8 (0.61%) Azure Active Directory
18 7 (0.54%) Amazon S3
Communications & Networking
1 40 (3.07%) Internet
2 25 (1.92%) TCP/IP
3 24 (1.84%) DNS
4 20 (1.53%) Firewall
5 13 (1.00%) DHCP
6 12 (0.92%) HTTP
7 10 (0.77%) AMQP
7 10 (0.77%) Ethernet
7 10 (0.77%) NAS
7 10 (0.77%) SAN
7 10 (0.77%) VoIP
8 8 (0.61%) WAN
9 7 (0.54%) BGP
9 7 (0.54%) Intranet
9 7 (0.54%) OSPF
10 6 (0.46%) LAN
10 6 (0.46%) RS-232
10 6 (0.46%) Wireless
11 5 (0.38%) Broadband
11 5 (0.38%) Skype
Database & Business Intelligence
1 151 (11.57%) SQL Server
2 63 (4.83%) MongoDB
3 51 (3.91%) Big Data
4 49 (3.75%) MySQL
5 47 (3.60%) NoSQL
6 42 (3.22%) SQL Server 2016
7 39 (2.99%) Data Warehouse
8 34 (2.61%) Power BI
9 33 (2.53%) PostgreSQL
10 32 (2.45%) Hadoop
11 31 (2.38%) RavenDB
12 27 (2.07%) SQL Server Integration Services
13 24 (1.84%) Relational Database
14 15 (1.15%) SQL Server Reporting Services
15 11 (0.84%) SQL Server Analysis Services
16 10 (0.77%) Apache Hive
16 10 (0.77%) Data Lake
17 9 (0.69%) BigQuery
17 9 (0.69%) OLTP
17 9 (0.69%) Presto
Development Applications
1 128 (9.81%) Git (software)
2 50 (3.83%) JIRA
3 32 (2.45%) Gradle
4 25 (1.92%) Jenkins
5 24 (1.84%) Android Studio
6 18 (1.38%) Selenium
7 17 (1.30%) Octopus Deploy
7 17 (1.30%) TeamCity
8 16 (1.23%) Axure RP
9 12 (0.92%) Bitbucket
10 10 (0.77%) ER Studio
10 10 (0.77%) JUnit
10 10 (0.77%) Maven
10 10 (0.77%) NUnit
11 9 (0.69%) ERwin
11 9 (0.69%) GitLab
11 9 (0.69%) gulp
11 9 (0.69%) Hudson
11 9 (0.69%) PowerDesigner
11 9 (0.69%) Subversion
General
1 297 (22.76%) Marketing
2 237 (18.16%) Finance
3 68 (5.21%) Retail
4 50 (3.83%) Telecoms
5 38 (2.91%) Electronics
6 32 (2.45%) Banking
7 26 (1.99%) Games
8 22 (1.69%) Automotive
9 20 (1.53%) Publishing
10 18 (1.38%) Aerospace
11 16 (1.23%) Legal
12 12 (0.92%) Back Office
12 12 (0.92%) Multimedia
12 12 (0.92%) Retail Banking
13 11 (0.84%) Law
14 8 (0.61%) Danish Language
14 8 (0.61%) French Language
14 8 (0.61%) German Language
14 8 (0.61%) Public Sector
15 3 (0.23%) Swedish Language
Job Titles
1 349 (26.74%) Developer
2 113 (8.66%) Analyst
3 111 (8.51%) .NET Developer
4 77 (5.90%) Software Engineer
5 63 (4.83%) Architect
6 61 (4.67%) Front End Developer (Client-Side Developer)
7 60 (4.60%) Senior Developer
8 59 (4.52%) Project Manager
9 54 (4.14%) Consultant
10 43 (3.30%) Embedded Engineer
11 40 (3.07%) Junior
12 39 (2.99%) Designer
12 39 (2.99%) Embedded Software Engineer
13 33 (2.53%) Business Analyst
14 32 (2.45%) Java Developer
15 31 (2.38%) JavaScript Developer
15 31 (2.38%) Senior Manager
16 29 (2.22%) Full Stack Developer
17 28 (2.15%) Senior Software Engineer
18 27 (2.07%) Product Manager
Libraries, Frameworks & Software Standards
1 259 (19.85%) HTML
2 246 (18.85%) CSS
3 160 (12.26%) .NET
4 157 (12.03%) AngularJS
5 109 (8.35%) Web Services
6 101 (7.74%) ASP.NET
7 97 (7.43%) React
8 92 (7.05%) RESTful
9 88 (6.74%) ASP.NET MVC
10 79 (6.05%) HTML5
11 73 (5.59%) CSS3
12 65 (4.98%) ASP.NET Web API
13 64 (4.90%) Node.js
14 61 (4.67%) REST
15 49 (3.75%) Twitter Bootstrap
16 44 (3.37%) JSON
17 40 (3.07%) Sass
18 39 (2.99%) .NET Core
19 36 (2.76%) ASP.NET MVC 5
20 35 (2.68%) XML
Miscellaneous
1 146 (11.19%) Analytical Skills
2 116 (8.89%) User Experience
3 76 (5.82%) Social Media
4 57 (4.37%) Enterprise Software
5 51 (3.91%) Greenfield Project
6 44 (3.37%) Self-Motivation
7 28 (2.15%) Mobile App
8 23 (1.76%) Management Information System
9 21 (1.61%) Digital Media
10 15 (1.15%) Blog
11 14 (1.07%) Derivative
12 12 (0.92%) Graphic Design
12 12 (0.92%) Market Risk
12 12 (0.92%) Public Cloud
13 10 (0.77%) Foreign Exchange (FX)
13 10 (0.77%) N-Tier
14 9 (0.69%) Animation
14 9 (0.69%) BBC
14 9 (0.69%) Driving Licence
14 9 (0.69%) Video Editing
Operating Systems
1 115 (8.81%) Windows
2 95 (7.28%) Linux
3 35 (2.68%) Android
4 25 (1.92%) Windows Server
5 24 (1.84%) Unix
6 16 (1.23%) Apple iOS
7 15 (1.15%) Windows 10
8 10 (0.77%) Windows 7
9 3 (0.23%) Mac OS
9 3 (0.23%) Windows Server 2008
9 3 (0.23%) Windows Server 2012
9 3 (0.23%) zOS
10 2 (0.15%) Embedded Linux
11 1 (0.077%) FreeNAS
11 1 (0.077%) Robot Operating System
11 1 (0.077%) Windows XP
Processes & Methodologies
1 376 (28.81%) Agile Software Development
2 144 (11.03%) Scrum
3 134 (10.27%) Analytics
4 118 (9.04%) Software Engineering
5 116 (8.89%) Problem-Solving
5 116 (8.89%) Project Management
6 103 (7.89%) MVC
7 100 (7.66%) TDD
8 96 (7.36%) Stakeholder Management
9 93 (7.13%) DevOps
10 91 (6.97%) Mentoring
11 90 (6.90%) Test Automation
12 88 (6.74%) Computer Science
13 86 (6.59%) Digital Marketing
13 86 (6.59%) Web Development
14 82 (6.28%) Front End Development
15 78 (5.98%) Business Intelligence
16 76 (5.82%) Fintech
17 73 (5.59%) SDLC
18 71 (5.44%) Web Application Development
Programming Languages
1 307 (23.52%) JavaScript
2 196 (15.02%) SQL
3 174 (13.33%) C#
4 173 (13.26%) Java
5 159 (12.18%) Python
6 82 (6.28%) PHP
7 49 (3.75%) C
7 49 (3.75%) C++
8 35 (2.68%) TypeScript
9 32 (2.45%) PowerShell
10 25 (1.92%) ES6
10 25 (1.92%) T-SQL
11 22 (1.69%) Embedded C
12 20 (1.53%) R
13 19 (1.46%) Ruby
14 18 (1.38%) Go
15 17 (1.30%) Bash Shell
16 13 (1.00%) Java 8
16 13 (1.00%) Scala
17 11 (0.84%) MATLAB
Qualifications
1 233 (17.85%) Degree
2 37 (2.84%) PMP
3 35 (2.68%) Computer Science Degree
4 24 (1.84%) Master's Degree
5 20 (1.53%) PMI Certification
6 17 (1.30%) Security Cleared
7 16 (1.23%) SC Cleared
8 15 (1.15%) PhD
9 11 (0.84%) Cisco Certification
9 11 (0.84%) VMware Certified Professional (VCP)
10 9 (0.69%) CISSP
10 9 (0.69%) ISEB
11 8 (0.61%) CCNP
12 7 (0.54%) ITIL Certification
13 6 (0.46%) CISM
13 6 (0.46%) ITIL Foundation Certificate
14 5 (0.38%) APMP
14 5 (0.38%) CCNA
15 4 (0.31%) CIMA
15 4 (0.31%) PRINCE2 Certification
Quality Assurance & Compliance
1 53 (4.06%) QA
2 38 (2.91%) GDPR
3 21 (1.61%) EMIR
3 21 (1.61%) MiFID
4 15 (1.15%) Data Quality
5 13 (1.00%) Solvency II
6 11 (0.84%) PMO
6 11 (0.84%) SLA
7 9 (0.69%) ISO/IEC 27001
8 8 (0.61%) Dodd-Frank
9 6 (0.46%) COBIT
10 5 (0.38%) PCI DSS
11 3 (0.23%) HIPAA
11 3 (0.23%) NCSC
11 3 (0.23%) P3O
12 2 (0.15%) GAAP
12 2 (0.15%) IFRS
12 2 (0.15%) ISO 9001
13 1 (0.077%) Cyber Essentials
13 1 (0.077%) WCAG
System Software
1 75 (5.75%) Docker
2 49 (3.75%) Active Directory
3 20 (1.53%) VMware Infrastructure
4 13 (1.00%) Hyper-V
5 7 (0.54%) Firmware
6 5 (0.38%) Virtual Machines
6 5 (0.38%) Virtual Servers
7 3 (0.23%) Citrix Hypervisor
7 3 (0.23%) Job Entry Subsystem
7 3 (0.23%) RACF
7 3 (0.23%) Varnish
8 2 (0.15%) Apache ZooKeeper
8 2 (0.15%) Oracle RAC
8 2 (0.15%) XenApp
8 2 (0.15%) XenDesktop
9 1 (0.077%) Virtual Desktop
9 1 (0.077%) VMware ESXi
9 1 (0.077%) vSphere
Systems Management
1 54 (4.14%) Kubernetes
2 30 (2.30%) Ansible
2 30 (2.30%) Terraform
3 23 (1.76%) Puppet
4 15 (1.15%) SCCM
5 11 (0.84%) Opscode Chef
6 8 (0.61%) Consul
6 8 (0.61%) cPanel
6 8 (0.61%) Prometheus
7 5 (0.38%) Grafana
8 4 (0.31%) Graphite
8 4 (0.31%) SCOM
8 4 (0.31%) Single Sign-On
9 3 (0.23%) Microsoft Intune
9 3 (0.23%) Systems Management Server (SMS)
10 2 (0.15%) Data Guard
10 2 (0.15%) Docker Swarm
10 2 (0.15%) Oozie
10 2 (0.15%) Oracle Enterprise Manager
10 2 (0.15%) ZABBIX
Vendors
1 187 (14.33%) Microsoft
2 142 (10.88%) Google
3 64 (4.90%) Facebook
4 56 (4.29%) Adobe
5 51 (3.91%) Oracle
6 39 (2.99%) VMware
7 36 (2.76%) Salesforce.com
8 35 (2.68%) YouTube
9 29 (2.22%) Tableau
10 18 (1.38%) Cisco
10 18 (1.38%) Twitter
11 17 (1.30%) Citrix
12 16 (1.23%) Atlassian
12 16 (1.23%) IBM
12 16 (1.23%) Sitecore
13 14 (1.07%) Pardot
14 12 (0.92%) Talend
15 11 (0.84%) Splunk
16 10 (0.77%) SAP
17 9 (0.69%) Apple