Period
to

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 1 July 2022 with a comparison to the same period over the previous 2 years.

Advertising
UK > England
6 months to
1 Jul 2022
Same period 2021 Same period 2020
Rank 173 262 327
Rank change year-on-year +89 +65 -35
Permanent jobs citing Advertising 3,357 1,235 681
As % of all permanent jobs advertised in England 2.23% 1.30% 0.94%
As % of the General category 3.39% 2.32% 1.71%
Number of salaries quoted 1,312 703 605
10th Percentile £31,025 £31,250 £32,500
25th Percentile £44,750 £42,500 £42,500
Median annual salary (50th Percentile) £60,000 £55,000 £60,000
Median % change year-on-year +9.09% -8.33% +9.09%
75th Percentile £78,750 £71,875 £73,750
90th Percentile £93,750 £87,500 £85,000
UK median annual salary £55,000 £52,500 £54,000
% change year-on-year +4.76% -2.78% -1.82%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 99,145 53,232 39,744
As % of all permanent IT jobs advertised in England 66.01% 56.13% 54.65%
Number of salaries quoted 47,780 35,055 31,205
10th Percentile £32,500 £31,250 £31,250
25th Percentile £42,999 £41,369 £41,250
Median annual salary (50th Percentile) £60,000 £57,500 £55,000
Median % change year-on-year +4.35% +4.55% +4.76%
75th Percentile £80,000 £77,500 £75,000
90th Percentile £100,000 £95,000 £95,000
UK median annual salary £60,000 £55,138 £55,000
% change year-on-year +8.82% +0.25% +4.76%

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a proportion of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Salary Trend in England

3-month moving average salary quoted in jobs citing Advertising in England.

Salary trend for Advertising in England

Advertising
Salary Histogram in England

Salary distribution for jobs citing Advertising in England over the 6 months to 1 July 2022.

Salary histogram for Advertising in England

Advertising
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the England region over the 6 months to 1 July 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +72 2,563 £60,000 -1.64% 84
South East +21 317 £46,366 -2.39% 19
North of England -14 149 £50,000 +33.33% 20
Midlands +18 117 £45,000 -18.18% 21
West Midlands +15 100 £46,250 -19.57% 13
North West -31 92 £60,000 +33.33% 11
East of England -68 92 £45,000 +69.81% 5
South West -10 58 £45,750 +14.38% 14
Yorkshire -45 33 £41,250 +58.65% 5
North East +3 24 £42,500 +7.38% 4
East Midlands -33 18 £39,500 -12.10% 8
Advertising
UK

For the 6 months to 1 July 2022, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Advertising.

1 1,033 (30.77%) Marketing
2 877 (26.12%) Social Skills
3 851 (25.35%) Agile
4 700 (20.85%) SQL
5 691 (20.58%) Python
6 681 (20.29%) Analytics
7 608 (18.11%) Problem-Solving
8 605 (18.02%) Google
9 552 (16.44%) Finance
9 552 (16.44%) Analytical Skills
10 536 (15.97%) Degree
11 462 (13.76%) Microsoft
12 448 (13.35%) OLE
13 393 (11.71%) JavaScript
14 380 (11.32%) Digital Marketing
15 372 (11.08%) Project Management
16 363 (10.81%) Java
17 355 (10.57%) AWS
18 340 (10.13%) Mentoring
19 328 (9.77%) Visualisation
20 327 (9.74%) Social Media
21 326 (9.71%) Data Analysis
22 321 (9.56%) R
23 318 (9.47%) Software Engineering
24 298 (8.88%) HTML
25 293 (8.73%) Business Intelligence
26 282 (8.40%) DevOps
27 280 (8.34%) Adobe
28 258 (7.69%) CI/CD
29 254 (7.57%) Azure

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 107 (3.19%) CMS
2 66 (1.97%) Apache Spark
3 60 (1.79%) Apache Airflow
4 59 (1.76%) WordPress
5 57 (1.70%) Confluence
6 49 (1.46%) Apache
7 27 (0.80%) SharePoint
8 18 (0.54%) IIS
9 16 (0.48%) Cloud Foundry
10 13 (0.39%) Ethereum
11 12 (0.36%) Apache Pig
11 12 (0.36%) SAS
12 8 (0.24%) MS Exchange
13 6 (0.18%) Luigi
13 6 (0.18%) Umbraco
14 5 (0.15%) Mule
14 5 (0.15%) Mule ESB
14 5 (0.15%) Oracle Workflow
15 4 (0.12%) nginx
16 3 (0.089%) OpenStack
Applications
1 203 (6.05%) Microsoft Excel
2 140 (4.17%) Photoshop
3 127 (3.78%) Adobe After Effects
4 126 (3.75%) Microsoft Office
5 100 (2.98%) Adobe Premiere
6 92 (2.74%) Microsoft PowerPoint
7 87 (2.59%) Adobe Illustrator
8 44 (1.31%) Adobe Creative Suite
9 31 (0.92%) InDesign
10 29 (0.86%) Sketch
11 26 (0.77%) Microsoft Project
12 25 (0.74%) CINEMA 4D
13 22 (0.66%) Spreadsheet
14 19 (0.57%) MS Visio
15 18 (0.54%) Adobe XD
16 13 (0.39%) InVision
16 13 (0.39%) SPSS
17 4 (0.12%) Marvel
17 4 (0.12%) Zeplin
18 3 (0.089%) Acrobat
Business Applications
1 19 (0.57%) Shopify
2 15 (0.45%) Dynamics CRM
3 9 (0.27%) Magento
3 9 (0.27%) Sprinklr
4 8 (0.24%) Academy Revenues and Benefits
4 8 (0.24%) Payment Gateway
5 7 (0.21%) Adobe Campaign
6 6 (0.18%) Social Studio
7 4 (0.12%) SAP HR
7 4 (0.12%) SAP Hybris
8 3 (0.089%) Elite 3E
8 3 (0.089%) Misys Midas
8 3 (0.089%) Oracle Financials
9 2 (0.060%) ION MarketView
9 2 (0.060%) NetSuite
9 2 (0.060%) Salesforce.com CRM
9 2 (0.060%) Unit4 Business World
9 2 (0.060%) Workday HCM
10 1 (0.030%) Eloqua
10 1 (0.030%) Oracle Retail
Cloud Services
1 355 (10.57%) AWS
2 254 (7.57%) Azure
3 222 (6.61%) GCP
4 155 (4.62%) Power Platform
5 142 (4.23%) Microsoft 365
6 135 (4.02%) Serverless
7 111 (3.31%) Google Analytics
7 111 (3.31%) SaaS
8 104 (3.10%) Google Ads
9 101 (3.01%) Google Data Studio
10 84 (2.50%) Snowflake
11 81 (2.41%) GitHub
12 63 (1.88%) Amazon Kinesis
13 58 (1.73%) AWS Lambda
14 51 (1.52%) npm
15 47 (1.40%) Adobe Creative Cloud
16 45 (1.34%) Amazon Alexa
17 43 (1.28%) Amazon S3
18 42 (1.25%) Smartsheet
19 39 (1.16%) Cloud Composer
Communications & Networking
1 80 (2.38%) Broadband
2 74 (2.20%) HTTP
3 63 (1.88%) Internet
4 54 (1.61%) DNS
5 49 (1.46%) Firewall
6 26 (0.77%) WAN
7 24 (0.71%) MPLS
8 23 (0.69%) VPN
9 22 (0.66%) OSPF
10 21 (0.63%) DHCP
11 19 (0.57%) LAN
11 19 (0.57%) Network Security
12 17 (0.51%) BGP
12 17 (0.51%) TCP/IP
13 15 (0.45%) Wireless
14 14 (0.42%) DSL
14 14 (0.42%) VLAN
15 12 (0.36%) Cisco IOS
15 12 (0.36%) SAN
16 11 (0.33%) Intranet
Database & Business Intelligence
1 197 (5.87%) Tableau
2 164 (4.89%) MySQL
3 153 (4.56%) SQL Server
4 145 (4.32%) Power BI
5 135 (4.02%) Data Warehouse
6 121 (3.60%) Big Data
7 112 (3.34%) BigQuery
8 99 (2.95%) Relational Database
9 89 (2.65%) PostgreSQL
10 77 (2.29%) DynamoDB
11 74 (2.20%) Elasticsearch
12 63 (1.88%) MongoDB
13 52 (1.55%) Looker
14 45 (1.34%) Data Lake
15 43 (1.28%) NoSQL
16 36 (1.07%) Redis
17 35 (1.04%) Amazon RDS
17 35 (1.04%) SQL Server Integration Services
18 28 (0.83%) SQL Server Reporting Services
19 24 (0.71%) Hadoop
Development Applications
1 233 (6.94%) Git (software)
2 181 (5.39%) JIRA
3 89 (2.65%) Jenkins
4 53 (1.58%) GitLab
5 51 (1.52%) Cypress.io
6 36 (1.07%) Grunt
6 36 (1.07%) webpack
7 31 (0.92%) Selenium
8 27 (0.80%) Babel
9 24 (0.71%) Cucumber
10 22 (0.66%) TeamCity
11 19 (0.57%) gulp
12 18 (0.54%) REST Assured
12 18 (0.54%) SQL Server Management Studio (SSMS)
12 18 (0.54%) Visual Studio
13 14 (0.42%) Spinnaker
13 14 (0.42%) Travis CI
14 13 (0.39%) SoapUI
15 12 (0.36%) CircleCI
16 11 (0.33%) SpecFlow
General
1 1,033 (30.77%) Marketing
2 877 (26.12%) Social Skills
3 552 (16.44%) Analytical Skills
3 552 (16.44%) Finance
4 196 (5.84%) Inclusion and Diversity
5 179 (5.33%) Law
6 177 (5.27%) Games
7 144 (4.29%) Legal
8 125 (3.72%) Organisational Skills
9 109 (3.25%) Retail
10 89 (2.65%) Publishing
11 83 (2.47%) Banking
12 72 (2.14%) Presentation Skills
13 71 (2.11%) Multimedia
14 68 (2.03%) Influencing Skills
15 47 (1.40%) Manufacturing
16 33 (0.98%) Public Sector
17 28 (0.83%) Pharmaceutical
18 23 (0.69%) iGaming
19 22 (0.66%) Documentation Skills
Job Titles
1 567 (16.89%) Developer
2 346 (10.31%) Analyst
3 153 (4.56%) Software Engineer
4 135 (4.02%) Designer
4 135 (4.02%) Senior Developer
5 98 (2.92%) Architect
6 95 (2.83%) Junior
7 91 (2.71%) Product Manager
8 87 (2.59%) Business Analyst
9 82 (2.44%) Project Manager
10 79 (2.35%) Data Analyst
11 76 (2.26%) Python Developer
12 74 (2.20%) Support Analyst
13 73 (2.17%) Graduate
14 66 (1.97%) Software Developer
15 63 (1.88%) Consultant
15 63 (1.88%) Infrastructure Engineer
16 62 (1.85%) Analytics Manager
16 62 (1.85%) DevOps Engineer
17 59 (1.76%) Solutions Architect
Libraries, Frameworks & Software Standards
1 448 (13.35%) OLE
2 298 (8.88%) HTML
3 233 (6.94%) React
4 189 (5.63%) Node.js
5 188 (5.60%) CSS
6 140 (4.17%) .NET
7 128 (3.81%) RESTful
8 120 (3.57%) Web Services
9 102 (3.04%) HTML5
10 100 (2.98%) REST
11 94 (2.80%) Kafka
12 72 (2.14%) AngularJS
13 65 (1.94%) Sass
14 58 (1.73%) Jest
15 55 (1.64%) jQuery
16 50 (1.49%) Flask
17 49 (1.46%) Spring
17 49 (1.46%) XML
18 48 (1.43%) Django
18 48 (1.43%) GraphQL
Miscellaneous
1 327 (9.74%) Social Media
2 178 (5.30%) User Experience
3 147 (4.38%) Self-Motivation
4 145 (4.32%) Digital Media
5 138 (4.11%) Podcast
6 123 (3.66%) Algorithms
7 101 (3.01%) Mobile App
8 97 (2.89%) Blog
8 97 (2.89%) Marketing Technology
9 88 (2.62%) Cloud Native
10 65 (1.94%) Video Editing
11 61 (1.82%) Blockchain
11 61 (1.82%) Driving Licence
12 60 (1.79%) Management Information System
13 59 (1.76%) Data Structures
14 44 (1.31%) Video\Live Streaming
15 41 (1.22%) Graphic Design
16 36 (1.07%) Animation
17 32 (0.95%) Enterprise Software
17 32 (0.95%) Public Cloud
Operating Systems
1 190 (5.66%) Windows
2 159 (4.74%) Linux
3 71 (2.11%) Unix
3 71 (2.11%) Windows Server
4 67 (2.00%) Android
5 66 (1.97%) Windows 10
6 61 (1.82%) Apple iOS
7 17 (0.51%) Mac OS
8 13 (0.39%) CentOS
9 12 (0.36%) Windows Server 2016
10 11 (0.33%) Red Hat Enterprise Linux
10 11 (0.33%) Windows Server 2008
10 11 (0.33%) Windows Server 2012
11 8 (0.24%) Mac OS X
12 4 (0.12%) Windows Server 2019
13 3 (0.089%) Data ONTAP
Processes & Methodologies
1 851 (25.35%) Agile
2 681 (20.29%) Analytics
3 608 (18.11%) Problem-Solving
4 380 (11.32%) Digital Marketing
5 372 (11.08%) Project Management
6 340 (10.13%) Mentoring
7 328 (9.77%) Visualisation
8 326 (9.71%) Data Analysis
9 318 (9.47%) Software Engineering
10 293 (8.73%) Business Intelligence
11 282 (8.40%) DevOps
12 258 (7.69%) CI/CD
13 229 (6.82%) Data Science
14 218 (6.49%) Scrum
15 210 (6.26%) Computer Science
16 196 (5.84%) Coaching
16 196 (5.84%) Test Automation
17 183 (5.45%) Stakeholder Management
18 167 (4.97%) Continuous Improvement
19 165 (4.92%) TDD
Programming Languages
1 700 (20.85%) SQL
2 691 (20.58%) Python
3 393 (11.71%) JavaScript
4 363 (10.81%) Java
5 321 (9.56%) R
6 217 (6.46%) TypeScript
7 164 (4.89%) C#
8 115 (3.43%) PHP
9 102 (3.04%) Go
10 73 (2.17%) C++
11 71 (2.11%) Scala
12 68 (2.03%) Kotlin
13 66 (1.97%) PowerShell
14 57 (1.70%) C
14 57 (1.70%) T-SQL
15 46 (1.37%) Bash
16 39 (1.16%) Perl
17 33 (0.98%) Clojure
18 26 (0.77%) Ruby
19 25 (0.74%) VBA
Qualifications
1 536 (15.97%) Degree
2 97 (2.89%) Master's Degree
3 71 (2.11%) Computer Science Degree
4 29 (0.86%) ITIL Certification
5 22 (0.66%) PhD
6 21 (0.63%) Security Cleared
7 19 (0.57%) AWS Certification
7 19 (0.57%) SC Cleared
8 18 (0.54%) Cisco Certification
8 18 (0.54%) Numerate Degree
9 16 (0.48%) CISSP
10 15 (0.45%) Microsoft Certification
11 12 (0.36%) CCNP
11 12 (0.36%) MCP
12 9 (0.27%) JNCIP
12 9 (0.27%) MBA
13 8 (0.24%) CCNA
14 7 (0.21%) GCIH
15 6 (0.18%) ACSP
15 6 (0.18%) MCSA
Quality Assurance & Compliance
1 201 (5.99%) QA
2 109 (3.25%) Data Quality
3 87 (2.59%) Actionable Recommendations
4 50 (1.49%) SLA
5 47 (1.40%) Accessibility
6 41 (1.22%) GDPR
7 33 (0.98%) PMO
8 18 (0.54%) ISO/IEC 27001
9 14 (0.42%) GMP
10 13 (0.39%) ISO 9001
11 7 (0.21%) Cyber Essentials
11 7 (0.21%) Dodd-Frank
11 7 (0.21%) EMIR
11 7 (0.21%) ISAE 3402
11 7 (0.21%) MiFID
12 5 (0.15%) NIST
13 4 (0.12%) COBIT
14 2 (0.060%) Cyber Essentials PLUS
14 2 (0.060%) Good Clinical Practice
14 2 (0.060%) GxP
System Software
1 247 (7.36%) Docker
2 82 (2.44%) Active Directory
3 13 (0.39%) VMware Infrastructure
4 11 (0.33%) Terminal Services
5 7 (0.21%) DFS Replication
6 6 (0.18%) Hyper-V
7 5 (0.15%) vSphere
7 5 (0.15%) zsh
8 4 (0.12%) Apache Flume
8 4 (0.12%) Virtual Desktop
9 2 (0.060%) Microsoft App-V
9 2 (0.060%) XenApp
10 1 (0.030%) Apache ZooKeeper
10 1 (0.030%) Firmware
10 1 (0.030%) Virtual Machines
10 1 (0.030%) VMware ESXi
10 1 (0.030%) XenDesktop
Systems Management
1 182 (5.42%) Kubernetes
2 142 (4.23%) Terraform
3 55 (1.64%) Ansible
4 51 (1.52%) Grafana
5 38 (1.13%) Prometheus
6 31 (0.92%) Microsoft Intune
7 26 (0.77%) SCCM
8 22 (0.66%) Kibana
9 17 (0.51%) Packer
10 15 (0.45%) Puppet
11 14 (0.42%) Graphite
11 14 (0.42%) Jamf Pro
11 14 (0.42%) StatsD
12 12 (0.36%) logstash
13 11 (0.33%) Nagios
14 10 (0.30%) Single Sign-On
15 8 (0.24%) Active Directory Federation Services
15 8 (0.24%) Munin
15 8 (0.24%) Opsgenie
15 8 (0.24%) Rancher
Vendors
1 605 (18.02%) Google
2 462 (13.76%) Microsoft
3 280 (8.34%) Adobe
4 112 (3.34%) Facebook
5 89 (2.65%) Salesforce.com
6 76 (2.26%) Twitter
7 68 (2.03%) Instagram
8 66 (1.97%) Oracle
9 65 (1.94%) Cisco
10 57 (1.70%) TikTok
11 49 (1.46%) Alteryx
12 45 (1.34%) Apple
13 33 (0.98%) SAP
14 30 (0.89%) PagerDuty
15 29 (0.86%) ServiceNow
16 27 (0.80%) Salesforce Marketing Cloud
17 24 (0.71%) DataRobot
17 24 (0.71%) IBM
17 24 (0.71%) Informatica
17 24 (0.71%) Sony