Period
to 24 May 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 24 May 2018 with a comparison to the same period over the previous 2 years.

Advertising
UK > England
6 months to
24 May 2018
Same period 2017 Same period 2016
Rank 86 177 213
Rank change year-on-year +91 +36 -54
Permanent jobs citing Advertising 5,673 3,181 3,142
As % of all permanent IT jobs advertised in England 3.51% 1.99% 1.66%
As % of the General category 8.44% 4.79% 3.76%
Number of salaries quoted 4,762 2,798 2,890
England median annual salary £50,000 £47,500 £47,500
Median salary % change year-on-year +5.26% - +5.56%
10th Percentile £30,500 £27,500 £26,750
90th Percentile £78,750 £77,500 £75,000
UK median annual salary £50,000 £45,000 £47,500
% change year-on-year +11.11% -5.26% +5.56%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 67,238 66,471 83,472
As % of all permanent IT jobs advertised in England 41.66% 41.66% 44.20%
Number of salaries quoted 52,578 53,289 68,810
England median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - -
10th Percentile £30,000 £28,750 £28,500
90th Percentile £86,250 £85,000 £82,500
UK median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - -

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a percentage of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in England.

Salary trend for Advertising in England

Advertising
Salary Histogram in England

The salary distribution of IT jobs citing Advertising in England over the 6 months to 24 May 2018.

Salary histogram for Advertising in England

Advertising
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the England region over the 6 months to 24 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +87 2,496 £57,500 +4.55% 234
North of England +93 1,125 £44,000 +10.00% 72
South East +43 719 £45,000 - 84
North West +103 634 £47,500 +18.75% 40
Midlands +91 566 £42,500 +6.25% 38
East of England +68 391 £50,000 +11.11% 18
West Midlands +99 371 £45,000 +20.00% 25
Yorkshire +52 291 £40,000 -11.11% 25
South West +5 251 £40,000 +1.27% 25
North East +29 200 £40,000 +23.08% 7
East Midlands +45 190 £40,000 - 12
Advertising
UK

For the 6 months to 24 May 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Advertising.

1 2,386 (42.06%) Microsoft
2 1,579 (27.83%) SQL
3 1,389 (24.48%) Finance
4 1,241 (21.88%) Agile Software Development
5 1,229 (21.66%) JavaScript
6 1,164 (20.52%) SQL Server
7 1,109 (19.55%) Java
8 1,074 (18.93%) .NET
9 1,071 (18.88%) C#
10 939 (16.55%) PHP
11 908 (16.01%) CRM
12 846 (14.91%) HTML
13 745 (13.13%) ERP
14 728 (12.83%) Business Intelligence
15 718 (12.66%) CSS
16 694 (12.23%) Marketing
17 673 (11.86%) MVC
18 668 (11.78%) Web Development
19 617 (10.88%) Dynamics CRM
20 539 (9.50%) Degree
21 518 (9.13%) ASP.NET
22 508 (8.95%) Dynamics 365
23 507 (8.94%) Git (software)
24 503 (8.87%) TDD
25 492 (8.67%) SQL Server Reporting Services
26 485 (8.55%) Microsoft Azure
27 475 (8.37%) Oracle
28 460 (8.11%) SQL Server Integration Services
29 442 (7.79%) RESTful
30 423 (7.46%) Problem-Solving

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 321 (5.66%) SharePoint
2 116 (2.04%) CMS
3 96 (1.69%) SharePoint 2013
4 69 (1.22%) WordPress
5 53 (0.93%) SharePoint 2010
6 51 (0.90%) WebSphere
7 48 (0.85%) Sitecore CMS
8 40 (0.71%) Apache Spark
9 39 (0.69%) Oracle SOA Suite
10 37 (0.65%) Elasticsearch
11 35 (0.62%) MS Exchange
12 34 (0.60%) Apache
12 34 (0.60%) Drupal
13 33 (0.58%) EPiServer
14 30 (0.53%) SharePoint Server
15 28 (0.49%) Confluence
15 28 (0.49%) Oracle Service Bus
16 26 (0.46%) Umbraco
17 24 (0.42%) IIS
18 23 (0.41%) JBoss
Applications
1 152 (2.68%) Microsoft Office
2 137 (2.41%) Microsoft Excel
3 60 (1.06%) Photoshop
4 43 (0.76%) Microsoft Project
5 39 (0.69%) Microsoft PowerPoint
6 38 (0.67%) Adobe Illustrator
7 23 (0.41%) InfoPath
8 22 (0.39%) MS Visio
9 19 (0.33%) Adobe Creative Suite
10 17 (0.30%) InDesign
11 14 (0.25%) Spreadsheet
12 11 (0.19%) Adobe After Effects
12 11 (0.19%) SPSS
13 10 (0.18%) Adobe Premiere
14 8 (0.14%) InVision
15 3 (0.053%) Maya
16 2 (0.035%) Acrobat
16 2 (0.035%) NUKE
17 1 (0.018%) 3ds Max
17 1 (0.018%) Adobe Captivate
Business Applications
1 617 (10.88%) Dynamics CRM
2 309 (5.45%) NetSuite
3 298 (5.25%) Dynamics AX
4 243 (4.28%) Dynamics NAV
5 143 (2.52%) SAP Business One
6 60 (1.06%) Sage 200
7 48 (0.85%) Sage X3
8 42 (0.74%) Eloqua
9 38 (0.67%) Magento
10 26 (0.46%) Oracle EBS R12
11 25 (0.44%) Oracle EBS
12 21 (0.37%) Sage 500
13 18 (0.32%) Salesforce.com CRM
14 16 (0.28%) Sage 1000
15 15 (0.26%) Unit4 Business World
16 13 (0.23%) JDE OneWorld
17 11 (0.19%) Maximo
18 10 (0.18%) Oracle Receivables
19 9 (0.16%) Infor M3
19 9 (0.16%) Oracle Payables
Cloud Services
1 508 (8.95%) Dynamics 365
2 485 (8.55%) Microsoft Azure
3 303 (5.34%) Amazon AWS
4 229 (4.04%) Office 365
5 116 (2.04%) SaaS
6 107 (1.89%) Azure Data Factory
7 76 (1.34%) Google Analytics
8 52 (0.92%) AdWords
8 52 (0.92%) npm
9 45 (0.79%) PaaS
10 40 (0.71%) Amazon S3
11 31 (0.55%) Cloud Computing
12 26 (0.46%) Amazon EC2
13 24 (0.42%) Serverless
14 23 (0.41%) Amazon CloudWatch
14 23 (0.41%) Azure Machine Learning
15 21 (0.37%) AWS CloudFormation
16 19 (0.33%) AWS Lambda
16 19 (0.33%) GitHub
17 17 (0.30%) IaaS
Communications & Networking
1 110 (1.94%) Firewall
2 94 (1.66%) WAN
3 80 (1.41%) LAN
4 70 (1.23%) Internet
5 45 (0.79%) TCP/IP
6 39 (0.69%) Intranet
7 36 (0.63%) SAN
8 34 (0.60%) DNS
8 34 (0.60%) VPN
9 32 (0.56%) Wi-Fi
10 30 (0.53%) HTTP
10 30 (0.53%) NetScaler
11 26 (0.46%) MPLS
12 23 (0.41%) Cisco Nexus
13 21 (0.37%) DHCP
14 20 (0.35%) Unified Communications
15 19 (0.33%) WebEx
16 18 (0.32%) Cisco ASA
17 17 (0.30%) Skype
17 17 (0.30%) SNMP
Database & Business Intelligence
1 1,164 (20.52%) SQL Server
2 492 (8.67%) SQL Server Reporting Services
3 460 (8.11%) SQL Server Integration Services
4 393 (6.93%) Power BI
5 367 (6.47%) SQL Server Analysis Services
6 318 (5.61%) SQL Server 2016
7 309 (5.45%) NoSQL
8 282 (4.97%) Data Warehouse
9 264 (4.65%) MySQL
10 117 (2.06%) Big Data
11 113 (1.99%) MongoDB
12 104 (1.83%) Relational Database
13 101 (1.78%) Data Lake
14 95 (1.67%) SQL Server 2014
15 92 (1.62%) Azure SQL Database
15 92 (1.62%) QlikView
16 85 (1.50%) Oracle Database
17 79 (1.39%) OLAP
18 77 (1.36%) Azure SQL Data Warehouse
19 65 (1.15%) Hadoop
Development Applications
1 507 (8.94%) Git (software)
2 126 (2.22%) JIRA
3 123 (2.17%) Selenium
4 97 (1.71%) Visual Studio
5 77 (1.36%) gulp
6 72 (1.27%) Jenkins
7 71 (1.25%) SQL Server Management Studio (SSMS)
8 65 (1.15%) Team Foundation Server
9 62 (1.09%) TeamCity
10 45 (0.79%) Subversion
11 42 (0.74%) Octopus Deploy
12 41 (0.72%) Cucumber
12 41 (0.72%) Maven
13 36 (0.63%) Bower
13 36 (0.63%) Mocha
14 34 (0.60%) Karma Test Runner
14 34 (0.60%) Protractor
15 33 (0.58%) Sinon.JS
16 31 (0.55%) NUnit
17 30 (0.53%) Grunt
General
1 1,389 (24.48%) Finance
2 694 (12.23%) Marketing
3 376 (6.63%) Retail
4 251 (4.42%) Manufacturing
5 224 (3.95%) Banking
6 73 (1.29%) Telecoms
7 61 (1.08%) Games
8 48 (0.85%) Legal
9 43 (0.76%) Front Office
10 36 (0.63%) Publishing
11 27 (0.48%) Back Office
12 26 (0.46%) Investment Banking
13 24 (0.42%) Law
14 21 (0.37%) Local Government
14 21 (0.37%) Pharmaceutical
15 15 (0.26%) Automotive
16 14 (0.25%) Billing
17 12 (0.21%) Electronics
17 12 (0.21%) Financial Institution
18 10 (0.18%) German Language
Job Titles
1 2,009 (35.41%) Developer
2 942 (16.60%) Consultant
3 502 (8.85%) Analyst
4 438 (7.72%) .NET Developer
5 327 (5.76%) Java Developer
6 266 (4.69%) Senior Developer
7 259 (4.57%) CRM Consultant
8 253 (4.46%) Architect
9 235 (4.14%) Dynamics CRM Consultant
10 209 (3.68%) Functional Consultant
11 180 (3.17%) Microsoft Consultant
12 176 (3.10%) Administrator
13 172 (3.03%) PHP Developer
14 170 (3.00%) C# Developer
15 166 (2.93%) Business Analyst
16 157 (2.77%) Front End Developer (Client-Side Developer)
17 143 (2.52%) Project Manager
18 129 (2.27%) Microsoft CRM Consultant
19 125 (2.20%) Solutions Architect
20 124 (2.19%) CRM Developer
Libraries, Frameworks & Software Standards
1 1,074 (18.93%) .NET
2 846 (14.91%) HTML
3 718 (12.66%) CSS
4 518 (9.13%) ASP.NET
5 442 (7.79%) RESTful
6 417 (7.35%) ASP.NET MVC
7 349 (6.15%) Node.js
8 341 (6.01%) ASP.NET Web API
9 333 (5.87%) AngularJS
10 296 (5.22%) Spring
11 288 (5.08%) ASP.NET MVC 5
12 261 (4.60%) HTML5
13 255 (4.49%) jQuery
14 242 (4.27%) Hibernate
15 234 (4.12%) WCF
16 205 (3.61%) Web Services
17 191 (3.37%) CSS3
18 185 (3.26%) Sass
19 178 (3.14%) React
20 164 (2.89%) .NET Framework
Miscellaneous
1 398 (7.02%) Analytical Skills
2 301 (5.31%) Greenfield Project
3 298 (5.25%) User Experience
4 196 (3.45%) Computer Science
5 157 (2.77%) Enterprise Software
6 151 (2.66%) Social Media
7 118 (2.08%) Mobile App
8 114 (2.01%) Fintech
9 99 (1.75%) Self-Motivation
10 70 (1.23%) Management Information System
11 58 (1.02%) Driving Licence
12 52 (0.92%) Algorithms
13 51 (0.90%) Replication
14 46 (0.81%) Clustering
14 46 (0.81%) Data Centre
15 38 (0.67%) Blog
16 35 (0.62%) Cloud Native
17 32 (0.56%) Data Structures
17 32 (0.56%) Digital Media
18 28 (0.49%) Hedge funds
Operating Systems
1 307 (5.41%) Linux
2 300 (5.29%) Windows
3 129 (2.27%) Windows Server
4 100 (1.76%) Unix
5 99 (1.75%) Android
6 80 (1.41%) Apple iOS
7 68 (1.20%) Windows 7
8 51 (0.90%) Windows Server 2008
9 38 (0.67%) Windows Server 2012
10 35 (0.62%) HPUX
10 35 (0.62%) Windows 8
11 30 (0.53%) Solaris
12 25 (0.44%) Windows 10
13 20 (0.35%) AIX
14 14 (0.25%) Mac OS X
15 13 (0.23%) Red Hat Enterprise Linux
16 12 (0.21%) CentOS
17 7 (0.12%) Debian
17 7 (0.12%) Mac OS
18 6 (0.11%) Windows XP
Processes & Methodologies
1 1,241 (21.88%) Agile Software Development
2 908 (16.01%) CRM
3 745 (13.13%) ERP
4 728 (12.83%) Business Intelligence
5 673 (11.86%) MVC
6 668 (11.78%) Web Development
7 503 (8.87%) TDD
8 423 (7.46%) Problem-Solving
9 421 (7.42%) Analytics
10 394 (6.95%) Scrum
11 366 (6.45%) BDD
12 350 (6.17%) Web Application Development
13 327 (5.76%) Project Management
14 267 (4.71%) E-Commerce
15 264 (4.65%) Stakeholder Management
16 260 (4.58%) OO
17 259 (4.57%) Continuous Integration
18 258 (4.55%) ETL
19 242 (4.27%) Software Engineering
20 210 (3.70%) DevOps
Programming Languages
1 1,579 (27.83%) SQL
2 1,229 (21.66%) JavaScript
3 1,109 (19.55%) Java
4 1,071 (18.88%) C#
5 939 (16.55%) PHP
6 291 (5.13%) T-SQL
7 272 (4.79%) Ruby
8 229 (4.04%) Python
9 172 (3.03%) C
10 137 (2.41%) Data Analysis Expressions (DAX)
11 88 (1.55%) PowerShell
12 79 (1.39%) C++
13 67 (1.18%) Java 8
13 67 (1.18%) VB.NET
14 64 (1.13%) X++
15 62 (1.09%) R
16 56 (0.99%) Scala
17 45 (0.79%) Bash Shell
18 40 (0.71%) TypeScript
19 39 (0.69%) ES6
Qualifications
1 539 (9.50%) Degree
2 126 (2.22%) Microsoft Certification
3 110 (1.94%) ACCA
4 105 (1.85%) CIMA
5 74 (1.30%) Computer Science Degree
6 50 (0.88%) ITIL Certification
7 45 (0.79%) Cisco Certification
8 38 (0.67%) Security Cleared
9 33 (0.58%) SAFe Agilist
10 32 (0.56%) CCNP
11 31 (0.55%) CCNA
11 31 (0.55%) MCSE
12 29 (0.51%) PMP
13 27 (0.48%) TOGAF Certification
14 26 (0.46%) ISTQB
14 26 (0.46%) PhD
15 23 (0.41%) SC Cleared
16 20 (0.35%) PRINCE2 Certification
17 19 (0.33%) Master's Degree
18 16 (0.28%) PMI Certification
Quality Assurance & Compliance
1 99 (1.75%) QA
2 53 (0.93%) GDPR
3 46 (0.81%) SLA
4 30 (0.53%) Data Quality
5 24 (0.42%) PMO
6 18 (0.32%) PCI DSS
7 17 (0.30%) MiFID
8 15 (0.26%) ISO/IEC 27001
9 14 (0.25%) Dodd-Frank
9 14 (0.25%) EMIR
10 8 (0.14%) ISO 9001
11 4 (0.071%) GCP
11 4 (0.071%) WCAG
12 3 (0.053%) Actionable Recommendations
13 2 (0.035%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
13 2 (0.035%) Sarbanes-Oxley
14 1 (0.018%) COBIT
14 1 (0.018%) GAAP
14 1 (0.018%) IFRS
14 1 (0.018%) WAI
System Software
1 162 (2.86%) Active Directory
2 125 (2.20%) Docker
3 51 (0.90%) VMware ESXi
4 32 (0.56%) VMware Infrastructure
5 26 (0.46%) HDFS
6 12 (0.21%) Hyper-V
7 7 (0.12%) XenApp
8 6 (0.11%) XenDesktop
9 5 (0.088%) Virtual Servers
10 4 (0.071%) Terminal Services
10 4 (0.071%) vSphere
11 3 (0.053%) Firmware
11 3 (0.053%) Samba
11 3 (0.053%) Virtual Machines
12 2 (0.035%) Apache ZooKeeper
12 2 (0.035%) Microsoft App-V
12 2 (0.035%) Oracle RAC
13 1 (0.018%) Snort
13 1 (0.018%) Virtual Desktop
13 1 (0.018%) VMware NSX
Systems Management
1 68 (1.20%) Kubernetes
2 56 (0.99%) Ansible
3 39 (0.69%) Puppet
3 39 (0.69%) SCCM
4 32 (0.56%) Opscode Chef
5 26 (0.46%) Terraform
6 17 (0.30%) FortiGate
7 15 (0.26%) HP Data Protector
7 15 (0.26%) Single Sign-On
8 8 (0.14%) Backup Exec
9 7 (0.12%) Nagios
9 7 (0.12%) SCOM
10 6 (0.11%) DameWare
11 4 (0.071%) Docker Swarm
11 4 (0.071%) Failover Clustering
11 4 (0.071%) Salt
11 4 (0.071%) WSUS
12 3 (0.053%) HP Quality Center
13 2 (0.035%) Cacti
13 2 (0.035%) ZABBIX
Vendors
1 2,386 (42.06%) Microsoft
2 475 (8.37%) Oracle
3 336 (5.92%) Sage
4 301 (5.31%) Facebook
5 278 (4.90%) SAP
6 273 (4.81%) Infor
7 259 (4.57%) Epicor
8 161 (2.84%) Google
9 153 (2.70%) Salesforce.com
10 123 (2.17%) Xero
11 103 (1.82%) Cisco
11 103 (1.82%) VMware
12 90 (1.59%) Sitecore
13 86 (1.52%) IFS
14 82 (1.45%) Adobe
15 81 (1.43%) Tableau
16 72 (1.27%) Zend
17 70 (1.23%) HP
18 68 (1.20%) Citrix
19 63 (1.11%) Twitter