Period
to 22 April 2019

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 22 April 2019 with a comparison to the same period over the previous 2 years.

Advertising
UK > England
6 months to
22 Apr 2019
Same period 2018 Same period 2017
Rank 265 75 165
Rank change year-on-year -190 +90 +54
Permanent jobs citing Advertising 1,750 6,327 3,384
As % of all permanent IT jobs advertised in England 1.27% 3.81% 2.10%
As % of the General category 3.28% 9.11% 5.05%
Number of salaries quoted 1,351 5,280 2,992
England median annual salary £56,500 £50,000 £47,500
Median salary % change year-on-year +13.00% +5.26% -
10th Percentile £31,250 £30,000 £27,500
90th Percentile £90,000 £76,250 £77,375
UK median annual salary £55,000 £49,750 £45,000
% change year-on-year +10.55% +10.56% -4.76%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 53,354 69,464 66,998
As % of all permanent IT jobs advertised in England 38.79% 41.82% 41.52%
Number of salaries quoted 40,528 54,788 54,250
England median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% -
10th Percentile £31,250 £30,000 £28,750
90th Percentile £92,500 £85,000 £85,000
UK median annual salary £55,000 £50,000 £50,000
% change year-on-year +10.00% - -

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a percentage of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in England.

Salary trend for Advertising in England

Advertising
Salary Histogram in England

The salary distribution of IT jobs citing Advertising in England over the 6 months to 22 April 2019.

Salary histogram for Advertising in England

Advertising
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the England region over the 6 months to 22 April 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -92 1,222 £60,000 +9.09% 233
South East -174 233 £50,000 +11.11% 83
North of England -278 123 £42,500 +1.19% 96
Midlands -194 96 £41,000 -3.53% 58
North West -186 92 £45,000 - 63
West Midlands -172 56 £45,000 - 38
East of England -177 47 £56,500 +15.31% 49
East Midlands -102 40 £38,250 +9.29% 20
South West -175 26 £48,500 +21.25% 35
Yorkshire -193 25 £32,500 -13.33% 24
North East -83 6 £38,750 -3.13% 9
Advertising
UK

For the 6 months to 22 April 2019, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Advertising.

1 530 (30.29%) Agile Software Development
2 467 (26.69%) Finance
3 392 (22.40%) SQL
4 358 (20.46%) Marketing
5 350 (20.00%) JavaScript
6 322 (18.40%) HTML
7 309 (17.66%) Microsoft
8 304 (17.37%) SQL Server
9 288 (16.46%) Degree
10 285 (16.29%) C#
11 280 (16.00%) CSS
12 275 (15.71%) .NET
13 229 (13.09%) Scrum
14 218 (12.46%) Java
15 203 (11.60%) Problem-Solving
16 200 (11.43%) Project Management
17 184 (10.51%) AngularJS
18 183 (10.46%) Windows
19 175 (10.00%) Stakeholder Management
20 170 (9.71%) Microsoft Azure
21 160 (9.14%) Computer Science
22 150 (8.57%) ASP.NET
23 149 (8.51%) Analytical Skills
24 147 (8.40%) SDLC
25 146 (8.34%) Amazon AWS
26 145 (8.29%) Python
27 138 (7.89%) Software Engineering
28 137 (7.83%) Analytics
29 131 (7.49%) User Experience
30 130 (7.43%) MVC

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 51 (2.91%) CMS
2 39 (2.23%) SharePoint
3 34 (1.94%) MS Exchange
4 30 (1.71%) WebSphere
5 27 (1.54%) Apache Spark
6 26 (1.49%) Confluence
7 24 (1.37%) WordPress
8 19 (1.09%) IIS
8 19 (1.09%) Tomcat
9 18 (1.03%) JBoss
10 17 (0.97%) Apache TomEE
11 16 (0.91%) Apache
12 10 (0.57%) Adobe Experience Manager
12 10 (0.57%) Elasticsearch
13 9 (0.51%) Sitecore CMS
13 9 (0.51%) Umbraco
14 7 (0.40%) SharePoint 2010
15 6 (0.34%) Drupal
15 6 (0.34%) nginx
15 6 (0.34%) OpenStack
Applications
1 77 (4.40%) Microsoft Excel
2 73 (4.17%) Microsoft Office
3 61 (3.49%) Photoshop
4 55 (3.14%) Microsoft PowerPoint
5 37 (2.11%) Adobe Creative Suite
6 34 (1.94%) Adobe Illustrator
7 27 (1.54%) Microsoft Project
8 25 (1.43%) Adobe After Effects
9 22 (1.26%) Adobe Premiere
10 9 (0.51%) InVision
11 8 (0.46%) MS Visio
12 6 (0.34%) OmniGraffle
13 4 (0.23%) InDesign
14 3 (0.17%) Spreadsheet
15 2 (0.11%) Chatbot
15 2 (0.11%) CINEMA 4D
15 2 (0.11%) Stata
16 1 (0.057%) Maya
16 1 (0.057%) MODO
16 1 (0.057%) SPSS
Business Applications
1 13 (0.74%) Dynamics CRM
2 10 (0.57%) Magento
3 8 (0.46%) Sage CRM
4 6 (0.34%) Sage 200
4 6 (0.34%) Salesforce.com CRM
4 6 (0.34%) SAP ERP
4 6 (0.34%) SAP S/4HANA
4 6 (0.34%) SAP SD
5 5 (0.29%) NetSuite
5 5 (0.29%) Sage X3
6 4 (0.23%) Dynamics NAV
6 4 (0.23%) Eloqua
7 2 (0.11%) Oracle EBS
7 2 (0.11%) PeopleSoft Financials
7 2 (0.11%) Sage 50
7 2 (0.11%) Shopify
7 2 (0.11%) Siebel CRM
7 2 (0.11%) Social Studio
7 2 (0.11%) Workday HCM
8 1 (0.057%) Distributed Ledger
Cloud Services
1 170 (9.71%) Microsoft Azure
2 146 (8.34%) Amazon AWS
3 79 (4.51%) Office 365
4 59 (3.37%) SaaS
5 44 (2.51%) Google Cloud Platform
6 23 (1.31%) GitHub
7 22 (1.26%) Google Analytics
8 21 (1.20%) AdWords
9 18 (1.03%) IaaS
10 16 (0.91%) Serverless
11 15 (0.86%) PaaS
12 11 (0.63%) Slack
13 10 (0.57%) Trello
14 8 (0.46%) Adobe Creative Cloud
15 7 (0.40%) Amazon S3
16 6 (0.34%) AWS CloudFormation
16 6 (0.34%) OpenShift
16 6 (0.34%) Yammer
17 5 (0.29%) Amazon EC2
17 5 (0.29%) MailChimp
Communications & Networking
1 59 (3.37%) Firewall
2 55 (3.14%) Wireless
3 52 (2.97%) WAN
4 51 (2.91%) LAN
5 38 (2.17%) VPN
6 36 (2.06%) DNS
7 34 (1.94%) TCP/IP
8 30 (1.71%) Internet
8 30 (1.71%) OSPF
9 28 (1.60%) BGP
9 28 (1.60%) DHCP
10 26 (1.49%) VoIP
11 22 (1.26%) IPsec
12 20 (1.14%) Cisco ASA
13 19 (1.09%) SAN
14 15 (0.86%) Cisco Nexus
14 15 (0.86%) EIGRP
15 14 (0.80%) iSCSI
16 13 (0.74%) NAS
16 13 (0.74%) VRRP
Database & Business Intelligence
1 304 (17.37%) SQL Server
2 74 (4.23%) MySQL
3 68 (3.89%) SQL Server 2016
4 57 (3.26%) MongoDB
5 55 (3.14%) NoSQL
5 55 (3.14%) SQL Server Integration Services
6 54 (3.09%) Relational Database
7 47 (2.69%) Big Data
8 42 (2.40%) Data Warehouse
9 41 (2.34%) RavenDB
10 34 (1.94%) SQL Server Analysis Services
11 33 (1.89%) SQL Server Reporting Services
12 27 (1.54%) Hadoop
13 21 (1.20%) PostgreSQL
13 21 (1.20%) Power BI
13 21 (1.20%) RDBMS
14 20 (1.14%) SQL Server 2014
15 19 (1.09%) Blockchain
15 19 (1.09%) SQL Server 2012
16 15 (0.86%) Data Lake
Development Applications
1 102 (5.83%) JIRA
2 96 (5.49%) Git (software)
3 38 (2.17%) Jenkins
4 37 (2.11%) Team Foundation Server
5 31 (1.77%) Selenium
6 29 (1.66%) Cucumber
7 25 (1.43%) Gradle
8 24 (1.37%) JUnit
8 24 (1.37%) Subversion
8 24 (1.37%) WebDriver
9 22 (1.26%) Maven
10 21 (1.20%) Visual Studio
11 19 (1.09%) Mockito
12 17 (0.97%) Ant
13 15 (0.86%) TestRail
14 13 (0.74%) Visual Studio Team System
15 10 (0.57%) Octopus Deploy
16 9 (0.51%) TeamCity
17 8 (0.46%) webpack
18 7 (0.40%) gulp
General
1 467 (26.69%) Finance
2 358 (20.46%) Marketing
3 114 (6.51%) Retail
4 84 (4.80%) Telecoms
5 78 (4.46%) Banking
6 20 (1.14%) Publishing
7 17 (0.97%) Front Office
8 15 (0.86%) Games
8 15 (0.86%) German Language
9 12 (0.69%) Legal
10 10 (0.57%) French Language
11 9 (0.51%) Brand Awareness
12 8 (0.46%) Back Office
13 7 (0.40%) Spanish Language
14 6 (0.34%) Manufacturing
15 5 (0.29%) Italian Language
15 5 (0.29%) Law
16 4 (0.23%) Digital Economy
16 4 (0.23%) Electronics
17 3 (0.17%) Pharmaceutical
Job Titles
1 397 (22.69%) Developer
2 243 (13.89%) Analyst
3 145 (8.29%) .NET Developer
4 106 (6.06%) Business Analyst
5 98 (5.60%) Architect
6 96 (5.49%) Project Manager
7 71 (4.06%) Designer
8 69 (3.94%) Consultant
9 60 (3.43%) Software Engineer
10 58 (3.31%) Senior Developer
11 56 (3.20%) Product Manager
12 52 (2.97%) Front End Developer (Client-Side Developer)
13 51 (2.91%) Java Developer
14 49 (2.80%) Senior Analyst
15 47 (2.69%) C# Developer
16 45 (2.57%) C# .NET Developer
17 44 (2.51%) Support Analyst
18 43 (2.46%) Network Engineer
19 38 (2.17%) Applications Support
20 37 (2.11%) Junior
Libraries, Frameworks & Software Standards
1 322 (18.40%) HTML
2 280 (16.00%) CSS
3 275 (15.71%) .NET
4 184 (10.51%) AngularJS
5 150 (8.57%) ASP.NET
6 122 (6.97%) Web Services
7 120 (6.86%) React
8 111 (6.34%) ASP.NET Web API
8 111 (6.34%) HTML5
9 105 (6.00%) ASP.NET MVC
10 80 (4.57%) CSS3
11 78 (4.46%) RESTful
12 77 (4.40%) Twitter Bootstrap
13 70 (4.00%) REST
14 68 (3.89%) .NET Core
15 54 (3.09%) .NET Framework
16 52 (2.97%) jQuery
17 46 (2.63%) JSON
18 43 (2.46%) Spring
19 41 (2.34%) Node.js
Miscellaneous
1 149 (8.51%) Analytical Skills
2 131 (7.49%) User Experience
3 89 (5.09%) Self-Motivation
4 72 (4.11%) Social Media
5 65 (3.71%) Digital Media
6 61 (3.49%) Greenfield Project
7 57 (3.26%) Fintech
8 46 (2.63%) Enterprise Software
9 37 (2.11%) Mobile App
10 36 (2.06%) Data Centre
11 30 (1.71%) FMCG
12 26 (1.49%) Foreign Exchange (FX)
13 24 (1.37%) Market Risk
14 20 (1.14%) Clustering
15 19 (1.09%) Algorithms
16 18 (1.03%) Virtual Team
17 17 (0.97%) Equities
18 16 (0.91%) Cloud Native
18 16 (0.91%) Credit Risk
19 15 (0.86%) Management Information System
Operating Systems
1 183 (10.46%) Windows
2 80 (4.57%) Linux
3 37 (2.11%) Unix
4 34 (1.94%) Windows Server
5 27 (1.54%) Windows 10
6 24 (1.37%) Apple iOS
7 15 (0.86%) Windows 7
8 14 (0.80%) Android
9 10 (0.57%) Windows Server 2008
10 8 (0.46%) Mac OS X
11 6 (0.34%) Windows Server 2012
12 5 (0.29%) CentOS
12 5 (0.29%) Red Hat Enterprise Linux
13 4 (0.23%) Mac OS
13 4 (0.23%) Ubuntu
14 3 (0.17%) Windows 2000
15 2 (0.11%) Windows Server 2003
15 2 (0.11%) Windows Vista
15 2 (0.11%) Windows XP
16 1 (0.057%) VMS
Processes & Methodologies
1 530 (30.29%) Agile Software Development
2 229 (13.09%) Scrum
3 203 (11.60%) Problem-Solving
4 200 (11.43%) Project Management
5 175 (10.00%) Stakeholder Management
6 160 (9.14%) Computer Science
7 147 (8.40%) SDLC
8 138 (7.89%) Software Engineering
9 137 (7.83%) Analytics
10 130 (7.43%) MVC
11 111 (6.34%) CRM
12 108 (6.17%) DevOps
13 106 (6.06%) TDD
14 99 (5.66%) Web Application Development
15 91 (5.20%) Digital Marketing
15 91 (5.20%) ITIL
16 88 (5.03%) E-Commerce
17 82 (4.69%) OO
18 78 (4.46%) Test Automation
19 76 (4.34%) Business Intelligence
Programming Languages
1 392 (22.40%) SQL
2 350 (20.00%) JavaScript
3 285 (16.29%) C#
4 218 (12.46%) Java
5 145 (8.29%) Python
6 98 (5.60%) PHP
7 70 (4.00%) PowerShell
8 49 (2.80%) T-SQL
9 44 (2.51%) C++
10 39 (2.23%) Bash Shell
11 29 (1.66%) TypeScript
12 27 (1.54%) R
13 25 (1.43%) Perl
14 22 (1.26%) Groovy
15 20 (1.14%) Java 8
15 20 (1.14%) Ruby
15 20 (1.14%) Scala
16 15 (0.86%) MATLAB
17 11 (0.63%) VB.NET
17 11 (0.63%) VBScript
Qualifications
1 288 (16.46%) Degree
2 66 (3.77%) Cisco Certification
3 61 (3.49%) Computer Science Degree
4 56 (3.20%) Security Cleared
5 51 (2.91%) CCNP
5 51 (2.91%) PMP
6 45 (2.57%) ISEB
7 39 (2.23%) CCNA
8 35 (2.00%) PMI Certification
9 22 (1.26%) APMP
9 22 (1.26%) DV Cleared
9 22 (1.26%) PhD
10 21 (1.20%) SC Cleared
11 15 (0.86%) APMG
12 12 (0.69%) (ISC)2 CCSP
12 12 (0.69%) CISSP
12 12 (0.69%) ISSAP
12 12 (0.69%) ISTQB
12 12 (0.69%) Master's Degree
13 11 (0.63%) Microsoft Certification
Quality Assurance & Compliance
1 91 (5.20%) QA
2 27 (1.54%) SLA
3 24 (1.37%) GDPR
4 19 (1.09%) PMO
5 14 (0.80%) Dodd-Frank
5 14 (0.80%) EMIR
5 14 (0.80%) MiFID
6 10 (0.57%) ISO/IEC 27001
7 8 (0.46%) Data Quality
8 6 (0.34%) Actionable Recommendations
9 5 (0.29%) DICOM
10 3 (0.17%) BS25999
10 3 (0.17%) ISO 9001
11 2 (0.11%) Basel III
11 2 (0.11%) ISO/IEC 20000
12 1 (0.057%) Cyber Essentials
12 1 (0.057%) Sarbanes-Oxley
12 1 (0.057%) WCAG
System Software
1 101 (5.77%) Active Directory
2 51 (2.91%) Docker
3 39 (2.23%) VMware Infrastructure
4 21 (1.20%) Hyper-V
5 18 (1.03%) vSphere
6 15 (0.86%) XenApp
7 7 (0.40%) Terminal Server
7 7 (0.40%) VMware ESXi
8 6 (0.34%) XenServer
9 4 (0.23%) Microsoft App-V
10 2 (0.11%) Virtual Machines
10 2 (0.11%) Virtual Servers
10 2 (0.11%) Xen
11 1 (0.057%) Apache Flume
11 1 (0.057%) Apache ZooKeeper
11 1 (0.057%) KVM
11 1 (0.057%) Microsoft Virtual Server
Systems Management
1 25 (1.43%) Kubernetes
2 23 (1.31%) Ansible
2 23 (1.31%) SCCM
3 10 (0.57%) Opscode Chef
3 10 (0.57%) Puppet
3 10 (0.57%) Terraform
3 10 (0.57%) vCenter Server
4 7 (0.40%) Single Sign-On
5 6 (0.34%) Jamf Pro
5 6 (0.34%) Microsoft Clustering
6 5 (0.29%) vRealize
7 4 (0.23%) NetBackup
7 4 (0.23%) QRadar
7 4 (0.23%) Tivoli
7 4 (0.23%) Tivoli Identity Manager
8 3 (0.17%) Cisco CUCM
8 3 (0.17%) HAProxy
8 3 (0.17%) PowerCLI
9 2 (0.11%) Cisco UCCX
9 2 (0.11%) Microsoft Intune
Vendors
1 309 (17.66%) Microsoft
2 93 (5.31%) Facebook
3 81 (4.63%) Google
4 75 (4.29%) VMware
5 72 (4.11%) Cisco
6 71 (4.06%) Adobe
7 70 (4.00%) Oracle
8 50 (2.86%) Citrix
9 48 (2.74%) Salesforce.com
10 47 (2.69%) YouTube
11 24 (1.37%) CheckPoint
12 20 (1.14%) Cognizant
12 20 (1.14%) Sage
13 19 (1.09%) Tableau
14 18 (1.03%) IBM
14 18 (1.03%) ServiceNow
15 16 (0.91%) SolarWinds
16 15 (0.86%) Red Hat
16 15 (0.86%) Salesforce Marketing Cloud
17 14 (0.80%) NetApp