Period
to 10 December 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 10 December 2018 with a comparison to the same period over the previous 2 years.

Advertising
UK > England
6 months to
10 Dec 2018
Same period 2017 Same period 2016
Rank 175 131 183
Rank change year-on-year -44 +52 +49
Permanent jobs citing Advertising 2,924 4,314 3,439
As % of all permanent IT jobs advertised in England 1.96% 2.58% 1.97%
As % of the General category 4.88% 5.86% 4.61%
Number of salaries quoted 2,420 3,724 3,112
England median annual salary £52,500 £45,000 £47,500
Median salary % change year-on-year +16.67% -5.26% +5.56%
10th Percentile £31,000 £27,500 £27,500
90th Percentile £80,000 £71,425 £77,500
UK median annual salary £52,500 £45,000 £47,500
% change year-on-year +16.67% -5.26% +5.56%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 59,944 73,673 74,536
As % of all permanent IT jobs advertised in England 40.27% 44.07% 42.71%
Number of salaries quoted 46,539 54,534 61,194
England median annual salary £55,000 £52,500 £52,500
Median salary % change year-on-year +4.76% - +5.00%
10th Percentile £30,250 £30,000 £29,146
90th Percentile £90,000 £85,000 £85,000
UK median annual salary £55,000 £51,000 £50,000
% change year-on-year +7.84% +2.00% -

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a percentage of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in England.

Salary trend for Advertising in England

Advertising
Salary Histogram in England

The salary distribution of IT jobs citing Advertising in England over the 6 months to 10 December 2018.

Salary histogram for Advertising in England

Advertising
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the England region over the 6 months to 10 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +4 1,692 £57,500 +4.55% 344
North of England -74 418 £41,375 +8.88% 276
South East -45 406 £50,000 +11.11% 145
North West -51 271 £45,000 +12.50% 166
Midlands -93 173 £50,000 +33.33% 155
East of England -84 130 £50,000 +5.26% 77
West Midlands -71 122 £47,500 +21.79% 109
South West -94 91 £42,500 +6.25% 72
Yorkshire -92 85 £41,250 +10.00% 66
North East -33 62 £35,000 - 44
East Midlands -83 51 £52,500 +50.00% 46
Advertising
UK

For the 6 months to 10 December 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Advertising.

1 917 (31.36%) Microsoft
2 759 (25.96%) Agile Software Development
3 757 (25.89%) Finance
4 742 (25.38%) SQL
5 665 (22.74%) JavaScript
6 570 (19.49%) SQL Server
7 553 (18.91%) HTML
8 545 (18.64%) Java
9 491 (16.79%) Marketing
10 484 (16.55%) CSS
11 455 (15.56%) .NET
12 451 (15.42%) C#
13 399 (13.65%) PHP
14 352 (12.04%) AngularJS
15 327 (11.18%) Scrum
15 327 (11.18%) MVC
16 294 (10.05%) Degree
17 284 (9.71%) Business Intelligence
18 276 (9.44%) CRM
19 265 (9.06%) Web Development
20 261 (8.93%) Microsoft Azure
21 257 (8.79%) TDD
22 254 (8.69%) ASP.NET
23 247 (8.45%) Project Management
24 246 (8.41%) Analytics
25 233 (7.97%) Retail
26 226 (7.73%) Stakeholder Management
27 219 (7.49%) Analytical Skills
28 216 (7.39%) Web Application Development
28 216 (7.39%) HTML5

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 154 (5.27%) SharePoint
2 93 (3.18%) CMS
3 54 (1.85%) SharePoint 2013
4 46 (1.57%) WordPress
5 40 (1.37%) Apache Spark
6 38 (1.30%) MS Exchange
7 37 (1.27%) Apache
8 35 (1.20%) Sitecore CMS
9 31 (1.06%) EPiServer
10 26 (0.89%) IIS
10 26 (0.89%) WebSphere
11 23 (0.79%) Confluence
11 23 (0.79%) SharePoint 2010
12 21 (0.72%) Tomcat
13 19 (0.65%) JBoss
14 18 (0.62%) SAS
14 18 (0.62%) SharePoint Server
15 17 (0.58%) nginx
16 14 (0.48%) Apache TomEE
16 14 (0.48%) OpenStack
Applications
1 97 (3.32%) Microsoft Office
2 80 (2.74%) Microsoft Excel
3 48 (1.64%) Microsoft PowerPoint
4 43 (1.47%) Photoshop
5 25 (0.85%) Adobe Illustrator
6 23 (0.79%) Microsoft Project
6 23 (0.79%) MS Visio
7 19 (0.65%) Adobe Creative Suite
8 11 (0.38%) Spreadsheet
9 9 (0.31%) Adobe After Effects
9 9 (0.31%) InDesign
10 8 (0.27%) Adobe Premiere
11 5 (0.17%) InVision
12 3 (0.10%) Acrobat
13 2 (0.068%) Snapchat
14 1 (0.034%) EViews
14 1 (0.034%) OmniGraffle
Business Applications
1 167 (5.71%) Dynamics CRM
2 96 (3.28%) Dynamics NAV
3 71 (2.43%) NetSuite
4 63 (2.15%) Dynamics AX
5 32 (1.09%) Eloqua
6 31 (1.06%) SAP Business One
7 28 (0.96%) Sage 200
8 11 (0.38%) Sage X3
9 10 (0.34%) Sage 500
10 9 (0.31%) Sage 1000
11 7 (0.24%) Infor M3
12 6 (0.21%) Distributed Ledger
12 6 (0.21%) JDE OneWorld
13 5 (0.17%) Magento
13 5 (0.17%) Sage BI
14 4 (0.14%) Epicor Tropos
14 4 (0.14%) Workday HCM
15 3 (0.10%) Infor CloudSuite Industrial (formerly SyteLine)
15 3 (0.10%) Shopify
16 2 (0.068%) SAP ERP
Cloud Services
1 261 (8.93%) Microsoft Azure
2 200 (6.84%) Amazon AWS
3 129 (4.41%) Office 365
4 104 (3.56%) Dynamics 365
5 58 (1.98%) SaaS
6 45 (1.54%) Google Analytics
7 39 (1.33%) npm
8 34 (1.16%) AdWords
8 34 (1.16%) Azure Data Factory
9 31 (1.06%) PaaS
10 27 (0.92%) Google Cloud Platform
11 17 (0.58%) Cloud Computing
11 17 (0.58%) OpenShift
12 15 (0.51%) Amazon S3
12 15 (0.51%) GitHub
12 15 (0.51%) Serverless
13 12 (0.41%) Amazon Kinesis
13 12 (0.41%) AWS CloudFormation
14 10 (0.34%) Amazon SQS
14 10 (0.34%) IaaS
Communications & Networking
1 78 (2.67%) Firewall
2 52 (1.78%) DNS
2 52 (1.78%) TCP/IP
3 51 (1.74%) WAN
4 49 (1.68%) LAN
5 44 (1.50%) Internet
6 39 (1.33%) DHCP
7 38 (1.30%) VPN
8 34 (1.16%) OSPF
9 32 (1.09%) BGP
10 30 (1.03%) Cisco ASA
11 29 (0.99%) MPLS
12 25 (0.85%) Wireless
13 23 (0.79%) HTTP
13 23 (0.79%) Intranet
14 21 (0.72%) SNMP
14 21 (0.72%) VoIP
15 20 (0.68%) Ethernet
16 18 (0.62%) F5 BIG-IP GTM
16 18 (0.62%) F5 BIG-IP LTM
Database & Business Intelligence
1 570 (19.49%) SQL Server
2 193 (6.60%) SQL Server Integration Services
3 169 (5.78%) NoSQL
4 167 (5.71%) SQL Server Reporting Services
5 151 (5.16%) MySQL
6 149 (5.10%) MongoDB
7 148 (5.06%) Power BI
8 144 (4.92%) SQL Server Analysis Services
9 138 (4.72%) SQL Server 2016
10 129 (4.41%) Data Warehouse
11 78 (2.67%) Relational Database
12 77 (2.63%) Big Data
13 64 (2.19%) RavenDB
14 50 (1.71%) Hadoop
15 42 (1.44%) SQL Server 2012
16 40 (1.37%) PostgreSQL
17 37 (1.27%) Data Lake
17 37 (1.27%) SQL Server 2008
18 31 (1.06%) Couchbase
19 28 (0.96%) SQL Server 2014
Development Applications
1 209 (7.15%) Git (software)
2 101 (3.45%) Jenkins
3 87 (2.98%) Selenium
4 77 (2.63%) Visual Studio
5 74 (2.53%) JIRA
6 63 (2.15%) JUnit
7 58 (1.98%) gulp
8 51 (1.74%) Team Foundation Server
9 50 (1.71%) Cucumber
10 40 (1.37%) Maven
10 40 (1.37%) TeamCity
11 38 (1.30%) Mocha
12 37 (1.27%) Octopus Deploy
12 37 (1.27%) Protractor
13 36 (1.23%) Karma Test Runner
14 33 (1.13%) Bower
15 31 (1.06%) Sinon.JS
16 30 (1.03%) Gradle
17 27 (0.92%) Subversion
18 25 (0.85%) Mockito
General
1 757 (25.89%) Finance
2 491 (16.79%) Marketing
3 233 (7.97%) Retail
4 169 (5.78%) Telecoms
5 143 (4.89%) Banking
6 47 (1.61%) Manufacturing
7 34 (1.16%) Publishing
8 31 (1.06%) Games
9 29 (0.99%) Front Office
10 22 (0.75%) French Language
11 21 (0.72%) German Language
12 18 (0.62%) Multimedia
13 17 (0.58%) Legal
14 14 (0.48%) Italian Language
15 12 (0.41%) Spanish Language
16 11 (0.38%) Back Office
17 10 (0.34%) Retail Banking
18 7 (0.24%) Financial Institution
18 7 (0.24%) Law
19 6 (0.21%) Automotive
Job Titles
1 989 (33.82%) Developer
2 368 (12.59%) Analyst
3 271 (9.27%) Consultant
4 247 (8.45%) .NET Developer
5 179 (6.12%) Senior Developer
6 178 (6.09%) Java Developer
7 141 (4.82%) Business Analyst
8 132 (4.51%) Project Manager
9 99 (3.39%) Senior Analyst
10 98 (3.35%) Architect
11 94 (3.21%) Business Intelligence Developer
12 87 (2.98%) Administrator
13 81 (2.77%) Junior
14 69 (2.36%) PHP Developer
15 68 (2.33%) C# Developer
16 67 (2.29%) Senior Java Developer
17 63 (2.15%) Software Developer
18 62 (2.12%) Lead Business Analyst
19 60 (2.05%) SQL Developer
20 59 (2.02%) Senior Business Analyst
Libraries, Frameworks & Software Standards
1 553 (18.91%) HTML
2 484 (16.55%) CSS
3 455 (15.56%) .NET
4 352 (12.04%) AngularJS
5 254 (8.69%) ASP.NET
6 216 (7.39%) HTML5
7 197 (6.74%) ASP.NET MVC
8 178 (6.09%) Spring
9 161 (5.51%) RESTful
10 158 (5.40%) ASP.NET Web API
10 158 (5.40%) CSS3
11 149 (5.10%) jQuery
12 143 (4.89%) Web Services
13 134 (4.58%) Twitter Bootstrap
14 131 (4.48%) Hibernate
15 128 (4.38%) React
16 111 (3.80%) Node.js
17 98 (3.35%) REST
18 97 (3.32%) .NET Core
19 93 (3.18%) ASP.NET MVC 5
Miscellaneous
1 219 (7.49%) Analytical Skills
2 146 (4.99%) User Experience
3 118 (4.04%) Greenfield Project
4 99 (3.39%) Fintech
5 92 (3.15%) Social Media
6 90 (3.08%) Self-Motivation
7 74 (2.53%) Enterprise Software
8 55 (1.88%) FMCG
9 50 (1.71%) Mobile App
10 36 (1.23%) Cloud Native
11 28 (0.96%) Digital Media
12 25 (0.85%) Management Information System
13 23 (0.79%) Driving Licence
14 22 (0.75%) Data Structures
15 21 (0.72%) Data Centre
15 21 (0.72%) Virtual Team
16 19 (0.65%) Algorithms
17 18 (0.62%) Online Banking
18 16 (0.55%) Blog
18 16 (0.55%) Credit Risk
Operating Systems
1 190 (6.50%) Windows
2 185 (6.33%) Linux
3 62 (2.12%) Unix
4 46 (1.57%) Windows Server
5 39 (1.33%) Apple iOS
6 31 (1.06%) Android
7 28 (0.96%) Windows Server 2012
8 25 (0.85%) Windows 7
9 24 (0.82%) Windows Server 2008
10 21 (0.72%) Windows 10
11 18 (0.62%) Red Hat Enterprise Linux
12 15 (0.51%) Mac OS
13 12 (0.41%) Mac OS X
14 9 (0.31%) CentOS
15 5 (0.17%) Windows Server 2003
16 4 (0.14%) HPUX
17 3 (0.10%) Debian
17 3 (0.10%) Windows XP
18 2 (0.068%) Mac OS X Server
18 2 (0.068%) Windows Embedded Compact
Processes & Methodologies
1 759 (25.96%) Agile Software Development
2 327 (11.18%) MVC
2 327 (11.18%) Scrum
3 284 (9.71%) Business Intelligence
4 276 (9.44%) CRM
5 265 (9.06%) Web Development
6 257 (8.79%) TDD
7 247 (8.45%) Project Management
8 246 (8.41%) Analytics
9 226 (7.73%) Stakeholder Management
10 216 (7.39%) Web Application Development
11 210 (7.18%) ERP
12 204 (6.98%) Problem-Solving
13 184 (6.29%) DevOps
14 162 (5.54%) Software Engineering
15 160 (5.47%) SDLC
16 154 (5.27%) Business Analysis
17 141 (4.82%) Continuous Integration
18 139 (4.75%) BDD
19 129 (4.41%) Business Development
Programming Languages
1 742 (25.38%) SQL
2 665 (22.74%) JavaScript
3 545 (18.64%) Java
4 451 (15.42%) C#
5 399 (13.65%) PHP
6 190 (6.50%) Python
7 139 (4.75%) T-SQL
8 112 (3.83%) Java 8
9 54 (1.85%) C
10 46 (1.57%) PowerShell
10 46 (1.57%) R
11 43 (1.47%) Scala
12 42 (1.44%) C++
13 38 (1.30%) Bash Shell
14 36 (1.23%) ES6
15 28 (0.96%) Data Analysis Expressions (DAX)
16 23 (0.79%) TypeScript
16 23 (0.79%) X++
17 20 (0.68%) Perl
17 20 (0.68%) Ruby
Qualifications
1 294 (10.05%) Degree
2 69 (2.36%) Cisco Certification
3 64 (2.19%) ISEB
4 57 (1.95%) CCNP
5 55 (1.88%) Computer Science Degree
6 47 (1.61%) Security Cleared
7 37 (1.27%) PMP
8 35 (1.20%) CCNA
9 32 (1.09%) Microsoft Certification
10 31 (1.06%) SAFe Agilist
11 26 (0.89%) SC Cleared
12 23 (0.79%) PhD
13 22 (0.75%) ACCA
13 22 (0.75%) CCIE
13 22 (0.75%) CIMA
13 22 (0.75%) PMI Certification
14 15 (0.51%) Master's Degree
14 15 (0.51%) RHCE
15 14 (0.48%) PRINCE2 Certification
16 12 (0.41%) JNCIA
Quality Assurance & Compliance
1 74 (2.53%) QA
2 47 (1.61%) GDPR
3 41 (1.40%) SLA
4 33 (1.13%) Data Quality
5 24 (0.82%) PMO
6 13 (0.44%) Solvency II
7 11 (0.38%) Dodd-Frank
7 11 (0.38%) EMIR
7 11 (0.38%) MiFID
8 10 (0.34%) ISO/IEC 27001
9 5 (0.17%) BS25999
9 5 (0.17%) ISO 9001
9 5 (0.17%) PCI DSS
9 5 (0.17%) WCAG
10 4 (0.14%) Basel III
11 3 (0.10%) ISO/IEC 20000
12 2 (0.068%) Actionable Recommendations
12 2 (0.068%) Cyber Essentials
13 1 (0.034%) IFRS
13 1 (0.034%) PMBOK
System Software
1 123 (4.21%) Active Directory
2 101 (3.45%) Docker
3 50 (1.71%) VMware Infrastructure
4 20 (0.68%) vSphere
5 19 (0.65%) HDFS
5 19 (0.65%) VMware ESXi
6 7 (0.24%) Hyper-V
6 7 (0.24%) Virtual Servers
7 6 (0.21%) Virtual Desktop
8 5 (0.17%) Microsoft Virtual Server
8 5 (0.17%) Squid
9 4 (0.14%) Virtual Machines
9 4 (0.14%) XenApp
10 1 (0.034%) Apache Flume
10 1 (0.034%) Apache ZooKeeper
10 1 (0.034%) Microsoft App-V
10 1 (0.034%) VirtualBox
10 1 (0.034%) VMware NSX
10 1 (0.034%) XenServer
Systems Management
1 42 (1.44%) Ansible
2 39 (1.33%) Puppet
3 37 (1.27%) Kubernetes
4 32 (1.09%) SCCM
5 19 (0.65%) Opscode Chef
6 15 (0.51%) vCenter Server
7 14 (0.48%) Terraform
8 13 (0.44%) vRealize
9 12 (0.41%) Kibana
9 12 (0.41%) logstash
10 11 (0.38%) Grafana
10 11 (0.38%) Prometheus
11 10 (0.34%) Nagios
12 8 (0.27%) SCOM
13 6 (0.21%) Docker Swarm
13 6 (0.21%) ZABBIX
14 5 (0.17%) Cacti
14 5 (0.17%) Microsoft Clustering
15 4 (0.14%) HP Data Protector
15 4 (0.14%) SCVMM
Vendors
1 917 (31.36%) Microsoft
2 176 (6.02%) Facebook
3 101 (3.45%) Oracle
4 98 (3.35%) Google
5 91 (3.11%) Cisco
6 89 (3.04%) VMware
7 80 (2.74%) Sage
8 65 (2.22%) SAP
9 63 (2.15%) Adobe
10 55 (1.88%) Infor
11 45 (1.54%) Epicor
12 43 (1.47%) Citrix
13 38 (1.30%) Tableau
14 35 (1.20%) CheckPoint
14 35 (1.20%) Marketo
14 35 (1.20%) Sitecore
15 32 (1.09%) Juniper
16 31 (1.06%) Salesforce.com
16 31 (1.06%) Twitter
17 28 (0.96%) Alias