Period
to 31 July 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 31 July 2021 with a comparison to the same period over the previous 2 years.

Advertising
UK > England
6 months to
31 Jul 2021
Same period 2020 Same period 2019
Rank 247 324 306
Rank change year-on-year +77 -18 -194
Permanent jobs citing Advertising 1,401 576 1,449
As % of all permanent jobs advertised in England 1.39% 0.92% 1.09%
As % of the General category 2.46% 1.71% 1.93%
Number of salaries quoted 731 502 1,206
10th Percentile £30,500 £32,500 £31,250
25th Percentile £41,250 £45,000 £41,250
Median annual salary (50th Percentile) £55,000 £60,000 £55,000
Median % change year-on-year -8.33% +9.09% +10.00%
75th Percentile £72,500 £73,750 £75,000
90th Percentile £88,750 £85,000 £90,000
UK median annual salary £52,500 £55,000 £52,500
% change year-on-year -4.55% +4.76% +5.00%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 56,929 33,745 75,018
As % of all permanent IT jobs advertised in England 56.60% 53.90% 56.45%
Number of salaries quoted 36,693 26,642 57,626
10th Percentile £31,250 £31,250 £28,500
25th Percentile £41,750 £41,250 £37,500
Median annual salary (50th Percentile) £57,500 £56,500 £52,500
Median % change year-on-year +1.77% +7.62% +5.00%
75th Percentile £78,750 £76,250 £72,500
90th Percentile £96,250 £95,000 £90,000
UK median annual salary £56,500 £55,000 £52,500
% change year-on-year +2.73% +4.76% +5.00%

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a proportion of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Salary Trend in England

3-month moving average salary quoted in jobs citing Advertising in England.

Salary trend for Advertising in England

Advertising
Salary Histogram in England

Salary distribution for jobs citing Advertising in England over the 6 months to 31 July 2021.

Salary histogram for Advertising in England

Advertising
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the England region over the 6 months to 31 July 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +71 984 £60,000 -4.00% 106
South East -7 175 £47,500 -5.00% 31
North of England -20 77 £37,500 -16.67% 61
East of England -23 63 £26,500 -56.73% 14
North West -12 45 £43,750 -5.41% 26
Midlands -71 38 £52,500 +16.67% 27
South West -67 32 £35,000 -30.00% 20
Yorkshire -48 28 £30,000 -1.64% 19
West Midlands -71 25 £55,000 +18.92% 21
East Midlands -44 13 £44,938 -0.14% 6
North East - 4 £24,155 - 16
Advertising
UK

For the 6 months to 31 July 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Advertising.

1 475 (33.90%) Marketing
2 404 (28.84%) Agile Software Development
3 302 (21.56%) Social Skills
4 276 (19.70%) SQL
5 250 (17.84%) Finance
6 247 (17.63%) JavaScript
7 233 (16.63%) Google
8 218 (15.56%) Analytics
9 217 (15.49%) Python
10 212 (15.13%) AWS
11 199 (14.20%) Microsoft
12 176 (12.56%) Analytical Skills
13 174 (12.42%) Azure
14 164 (11.71%) Degree
15 161 (11.49%) Problem-Solving
16 155 (11.06%) HTML
17 152 (10.85%) Digital Marketing
18 145 (10.35%) Social Media
19 144 (10.28%) SQL Server
20 137 (9.78%) DevOps
21 133 (9.49%) Java
22 118 (8.42%) B2B
22 118 (8.42%) SDLC
23 115 (8.21%) .NET
24 113 (8.07%) Facebook
25 111 (7.92%) Full Stack Development
26 110 (7.85%) Docker
26 110 (7.85%) C#
27 109 (7.78%) GCP
28 108 (7.71%) CSS

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 26 (1.86%) CMS
2 25 (1.78%) Apache Spark
3 19 (1.36%) WordPress
4 18 (1.28%) SharePoint
5 17 (1.21%) Elasticsearch
6 13 (0.93%) Apache Airflow
7 12 (0.86%) Apache Pig
8 10 (0.71%) Luigi
8 10 (0.71%) SAS
9 6 (0.43%) Drupal
10 4 (0.29%) MS Exchange
11 3 (0.21%) Confluence
11 3 (0.21%) Umbraco
12 2 (0.14%) IIS
12 2 (0.14%) OpenStack
12 2 (0.14%) SharePoint 2010
12 2 (0.14%) Sitecore CMS
12 2 (0.14%) Tomcat
13 1 (0.071%) Adobe Experience Manager
13 1 (0.071%) Apache
Applications
1 53 (3.78%) Microsoft Excel
2 44 (3.14%) Photoshop
3 37 (2.64%) Microsoft Office
4 27 (1.93%) Adobe Premiere
5 20 (1.43%) Microsoft PowerPoint
6 16 (1.14%) Adobe After Effects
7 15 (1.07%) Adobe Illustrator
8 13 (0.93%) Sketch
9 11 (0.79%) Adobe Creative Suite
9 11 (0.79%) InDesign
9 11 (0.79%) SPSS
10 9 (0.64%) InVision
11 6 (0.43%) Figma
11 6 (0.43%) MS Visio
12 5 (0.36%) Acrobat
12 5 (0.36%) Microsoft Project
12 5 (0.36%) UserZoom
13 4 (0.29%) Adobe XD
13 4 (0.29%) Chatbot
13 4 (0.29%) Spreadsheet
Business Applications
1 18 (1.28%) Dynamics CRM
2 13 (0.93%) Magento
3 9 (0.64%) NetSuite
4 5 (0.36%) FINCAD Analytics
5 2 (0.14%) Academy Revenues and Benefits
5 2 (0.14%) Adobe Campaign
5 2 (0.14%) BambooHR
5 2 (0.14%) Payment Gateway
5 2 (0.14%) Workfront
6 1 (0.071%) Elite 3E
6 1 (0.071%) IBM Planning Analytics
6 1 (0.071%) Oracle Cash Management
6 1 (0.071%) Oracle EBS
6 1 (0.071%) Oracle ERP
6 1 (0.071%) Oracle Financials
6 1 (0.071%) Oracle Receivables
6 1 (0.071%) Social Studio
Cloud Services
1 212 (15.13%) AWS
2 174 (12.42%) Azure
3 109 (7.78%) GCP
4 84 (6.00%) Power Platform
5 79 (5.64%) Google Analytics
6 59 (4.21%) SaaS
7 43 (3.07%) Google Ads
8 33 (2.36%) Datadog
8 33 (2.36%) Microsoft 365
9 32 (2.28%) Snowflake
10 30 (2.14%) Adobe Creative Cloud
11 24 (1.71%) GitHub
12 19 (1.36%) npm
13 18 (1.28%) Amazon SQS
14 13 (0.93%) Facebook Ads
15 12 (0.86%) Dynamics 365
15 12 (0.86%) IaaS
15 12 (0.86%) PaaS
16 11 (0.79%) Amazon EC2
16 11 (0.79%) Azure Active Directory
Communications & Networking
1 45 (3.21%) Internet
2 28 (2.00%) Intranet
3 19 (1.36%) HTTP
4 17 (1.21%) Broadband
5 9 (0.64%) DNS
6 8 (0.57%) DAB
7 7 (0.50%) VPN
8 6 (0.43%) DHCP
8 6 (0.43%) TCP/IP
9 4 (0.29%) 5G
9 4 (0.29%) Firewall
9 4 (0.29%) Wi-Fi
10 3 (0.21%) Remote Desktop
10 3 (0.21%) SAN
10 3 (0.21%) SMS
10 3 (0.21%) SSH
10 3 (0.21%) WAN
11 2 (0.14%) LAN
12 1 (0.071%) Ethernet
12 1 (0.071%) VoIP
Database & Business Intelligence
1 144 (10.28%) SQL Server
2 83 (5.92%) Relational Database
3 78 (5.57%) Power BI
4 77 (5.50%) Tableau
5 60 (4.28%) MongoDB
6 48 (3.43%) Big Data
7 46 (3.28%) SQL Server Reporting Services
8 42 (3.00%) Data Warehouse
9 40 (2.86%) PostgreSQL
10 32 (2.28%) SQL Server Integration Services
11 29 (2.07%) BigQuery
11 29 (2.07%) SQL Server 2019
12 27 (1.93%) Apache Cassandra
12 27 (1.93%) MySQL
13 24 (1.71%) Amazon Redshift
14 23 (1.64%) NoSQL
15 22 (1.57%) Hadoop
16 21 (1.50%) Data Mining
17 20 (1.43%) Redis
18 19 (1.36%) Amazon DynamoDB
Development Applications
1 77 (5.50%) Git (software)
2 68 (4.85%) JIRA
3 41 (2.93%) Visual Studio
4 40 (2.86%) Team Foundation Server
5 27 (1.93%) Octopus Deploy
6 20 (1.43%) Cucumber
6 20 (1.43%) Jenkins
7 19 (1.36%) Selenium
8 17 (1.21%) GitLab
9 16 (1.14%) CircleCI
10 14 (1.00%) Bugzilla
11 13 (0.93%) TeamCity
12 11 (0.79%) Bitbucket
12 11 (0.79%) Cypress.io
13 10 (0.71%) REST Assured
13 10 (0.71%) webpack
14 9 (0.64%) Bitbucket Server
14 9 (0.64%) Spock
15 8 (0.57%) SoapUI
16 6 (0.43%) Grunt
General
1 475 (33.90%) Marketing
2 302 (21.56%) Social Skills
3 250 (17.84%) Finance
4 176 (12.56%) Analytical Skills
5 102 (7.28%) Retail
6 55 (3.93%) Games
7 34 (2.43%) Inclusion and Diversity
8 31 (2.21%) Organisational Skills
9 28 (2.00%) Presentation Skills
10 27 (1.93%) Law
11 25 (1.78%) Legal
12 22 (1.57%) French Language
13 21 (1.50%) Brand Awareness
14 20 (1.43%) Banking
14 20 (1.43%) Pharmaceutical
15 16 (1.14%) Automotive
16 10 (0.71%) Publishing
17 8 (0.57%) Investment Banking
17 8 (0.57%) Multimedia
17 8 (0.57%) Telecoms
Job Titles
1 349 (24.91%) Developer
2 155 (11.06%) Analyst
3 86 (6.14%) Architect
4 60 (4.28%) Business Analyst
5 59 (4.21%) Senior Developer
6 53 (3.78%) Solutions Architect
7 52 (3.71%) Project Manager
8 51 (3.64%) Full Stack Developer
9 46 (3.28%) .NET Developer
10 40 (2.86%) Development Manager
11 39 (2.78%) Marketing Executive
12 36 (2.57%) Java Developer
13 34 (2.43%) Business Development Manager
13 34 (2.43%) Business Manager
13 34 (2.43%) Front End Developer (Client-Side Developer)
14 33 (2.36%) Software Engineer
15 30 (2.14%) Consultant
15 30 (2.14%) Marketing Manager
15 30 (2.14%) Software Developer
16 29 (2.07%) Data Engineer
Libraries, Frameworks & Software Standards
1 155 (11.06%) HTML
2 115 (8.21%) .NET
3 108 (7.71%) CSS
4 101 (7.21%) React
5 91 (6.50%) Node.js
6 81 (5.78%) REST
7 78 (5.57%) OLE
8 76 (5.42%) RESTful
9 62 (4.43%) AngularJS
9 62 (4.43%) HTML5
9 62 (4.43%) Kafka
10 51 (3.64%) Web Services
11 49 (3.50%) ASP.NET
12 48 (3.43%) GraphQL
13 47 (3.35%) .NET Core
14 45 (3.21%) CSS3
15 43 (3.07%) jQuery
16 37 (2.64%) Django
17 35 (2.50%) Spring
18 33 (2.36%) Vue.js
Miscellaneous
1 145 (10.35%) Social Media
2 83 (5.92%) Virtual Team
3 74 (5.28%) Digital Media
4 73 (5.21%) User Experience
5 55 (3.93%) Algorithms
6 43 (3.07%) Greenfield Project
7 39 (2.78%) Driving Licence
8 38 (2.71%) Data Structures
9 31 (2.21%) Cloud Native
10 30 (2.14%) Marketing Technology
11 29 (2.07%) Blog
12 24 (1.71%) Analytical Mindset
13 23 (1.64%) Self-Motivation
14 20 (1.43%) Derivative
14 20 (1.43%) Podcast
15 16 (1.14%) Mobile App
16 14 (1.00%) FMCG
16 14 (1.00%) Photography
17 12 (0.86%) Foreign Exchange (FX)
17 12 (0.86%) Motion Graphics
Operating Systems
1 72 (5.14%) Linux
2 58 (4.14%) Windows
3 34 (2.43%) Android
4 30 (2.14%) Unix
5 26 (1.86%) Apple iOS
6 13 (0.93%) Windows 10
7 11 (0.79%) Windows Server
8 7 (0.50%) Mac OS
9 4 (0.29%) Ubuntu
9 4 (0.29%) Windows Server 2012
10 3 (0.21%) Windows 7
11 2 (0.14%) CentOS
11 2 (0.14%) Windows Server 2016
12 1 (0.071%) Debian
12 1 (0.071%) Embedded Linux
12 1 (0.071%) Mac OS X
12 1 (0.071%) Windows Server 2019
Processes & Methodologies
1 404 (28.84%) Agile Software Development
2 218 (15.56%) Analytics
3 161 (11.49%) Problem-Solving
4 152 (10.85%) Digital Marketing
5 137 (9.78%) DevOps
6 118 (8.42%) B2B
6 118 (8.42%) SDLC
7 111 (7.92%) Full Stack Development
8 108 (7.71%) Business Intelligence
9 105 (7.49%) Software Engineering
10 100 (7.14%) Mentoring
11 99 (7.07%) Microservices
12 94 (6.71%) TDD
13 92 (6.57%) Stakeholder Management
14 91 (6.50%) Project Management
15 89 (6.35%) OO
16 86 (6.14%) CRM
17 85 (6.07%) Business Development
18 79 (5.64%) SEO
19 76 (5.42%) Machine Learning
Programming Languages
1 276 (19.70%) SQL
2 247 (17.63%) JavaScript
3 217 (15.49%) Python
4 133 (9.49%) Java
5 110 (7.85%) C#
6 78 (5.57%) TypeScript
7 56 (4.00%) R
8 39 (2.78%) C++
8 39 (2.78%) Java 8
9 38 (2.71%) Go
10 37 (2.64%) T-SQL
11 27 (1.93%) PHP
12 26 (1.86%) Kotlin
13 23 (1.64%) Ruby
14 22 (1.57%) Elixir
15 15 (1.07%) ES6
16 14 (1.00%) C
17 13 (0.93%) Data Analysis Expressions (DAX)
17 13 (0.93%) Java 11
18 12 (0.86%) Rust
Qualifications
1 164 (11.71%) Degree
2 28 (2.00%) Master's Degree
3 15 (1.07%) Computer Science Degree
4 12 (0.86%) Numerate Degree
5 10 (0.71%) PhD
5 10 (0.71%) Security Cleared
6 7 (0.50%) DV Cleared
6 7 (0.50%) SC Cleared
6 7 (0.50%) TOGAF Certification
7 6 (0.43%) Microsoft Certification
8 5 (0.36%) CISM
8 5 (0.36%) CISSP
8 5 (0.36%) ISEB
9 4 (0.29%) MCSE
10 3 (0.21%) CEH
10 3 (0.21%) CISA
10 3 (0.21%) Cisco Certification
11 2 (0.14%) CBAP
11 2 (0.14%) CCNP
11 2 (0.14%) MCDST
Quality Assurance & Compliance
1 59 (4.21%) QA
2 32 (2.28%) Data Quality
3 23 (1.64%) GDPR
4 9 (0.64%) ISO/IEC 27001
5 6 (0.43%) EMIR
5 6 (0.43%) MiFID
6 5 (0.36%) Dodd-Frank
7 4 (0.29%) Accessibility
7 4 (0.29%) NIST
8 2 (0.14%) COBIT
9 1 (0.071%) Cyber Essentials
9 1 (0.071%) ISO/IEC 20000
9 1 (0.071%) Solvency II
9 1 (0.071%) WCAG
System Software
1 110 (7.85%) Docker
2 42 (3.00%) Active Directory
3 6 (0.43%) VMware Infrastructure
4 5 (0.36%) Hyper-V
5 2 (0.14%) Apache Flume
5 2 (0.14%) Firmware
5 2 (0.14%) HDFS
6 1 (0.071%) Microsoft App-V
6 1 (0.071%) NFS
6 1 (0.071%) StorNext
6 1 (0.071%) VMware NSX
6 1 (0.071%) vSphere
6 1 (0.071%) Xsan
Systems Management
1 98 (7.00%) Kubernetes
2 81 (5.78%) Terraform
3 17 (1.21%) SCCM
4 12 (0.86%) Grafana
4 12 (0.86%) Prometheus
5 10 (0.71%) Ansible
6 8 (0.57%) Opscode Chef
7 6 (0.43%) Jamf Pro
8 5 (0.36%) Microsoft Intune
9 4 (0.29%) Puppet
10 2 (0.14%) EMC NetWorker
10 2 (0.14%) Nessus
10 2 (0.14%) SCOM
10 2 (0.14%) Single Sign-On
10 2 (0.14%) WSUS
11 1 (0.071%) MOM
Vendors
1 233 (16.63%) Google
2 199 (14.20%) Microsoft
3 113 (8.07%) Facebook
4 71 (5.07%) Adobe
5 57 (4.07%) Apple
6 39 (2.78%) Instagram
7 38 (2.71%) Oracle
8 35 (2.50%) Twitter
9 34 (2.43%) Snapchat
10 27 (1.93%) Salesforce.com
11 23 (1.64%) DoubleClick
11 23 (1.64%) YouTube
12 18 (1.28%) PagerDuty
13 15 (1.07%) Alteryx
14 14 (1.00%) Avid
15 10 (0.71%) IBM
15 10 (0.71%) Okta
16 9 (0.64%) Salesforce Marketing Cloud
16 9 (0.64%) VMware
17 8 (0.57%) Citrix