Period
to 13 April 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 13 April 2021 with a comparison to the same period over the previous 2 years.

Advertising
UK > England
6 months to
13 Apr 2021
Same period 2020 Same period 2019
Rank 283 313 262
Rank change year-on-year +30 -51 -186
Permanent jobs citing Advertising 818 1,025 1,821
As % of all permanent jobs advertised in England 1.11% 0.98% 1.32%
As % of the General category 2.78% 2.41% 3.24%
Number of salaries quoted 569 917 1,406
10th Percentile £35,600 £31,250 £31,250
25th Percentile £43,750 £41,250 £41,250
Median annual salary (50th Percentile) £55,001 £57,500 £55,500
Median % change year-on-year -4.35% +3.60% +11.00%
75th Percentile £71,250 £72,500 £72,500
90th Percentile £83,750 £87,500 £90,000
UK median annual salary £55,000 £52,000 £55,000
% change year-on-year +5.77% -5.45% +12.24%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 29,377 42,541 56,180
As % of all permanent IT jobs advertised in England 39.73% 40.52% 40.72%
Number of salaries quoted 21,876 32,942 43,261
10th Percentile £32,500 £31,656 £31,000
25th Percentile £42,500 £41,250 £40,000
Median annual salary (50th Percentile) £60,000 £57,500 £55,000
Median % change year-on-year +4.35% +4.55% +7.84%
75th Percentile £80,000 £77,500 £75,000
90th Percentile £97,500 £95,000 £91,250
UK median annual salary £58,820 £57,250 £55,000
% change year-on-year +2.74% +4.09% +10.00%

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a proportion of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Salary Trend in England

3-month moving average salary quoted in jobs citing Advertising in England.

Salary trend for Advertising in England

Advertising
Salary Histogram in England

Salary distribution for jobs citing Advertising in England over the 6 months to 13 April 2021.

Salary histogram for Advertising in England

Advertising
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the England region over the 6 months to 13 April 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +18 484 £62,500 +4.17% 85
South East +115 157 £47,500 -5.00% 31
East of England +72 54 £52,500 -16.00% 13
Midlands +25 36 £53,750 +19.44% 24
North of England +27 34 £43,750 -14.22% 53
West Midlands +7 29 £57,500 +27.78% 19
South West -26 28 £38,325 -13.88% 10
Yorkshire -4 17 £36,250 -39.58% 14
North West +26 15 £43,750 +2.94% 15
East Midlands +24 7 £28,000 -41.05% 5
North East - 2 £52,500 - 24
Advertising
UK

For the 6 months to 13 April 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Advertising.

1 265 (32.40%) Marketing
2 232 (28.36%) Agile Software Development
3 190 (23.23%) Finance
4 160 (19.56%) SQL
5 146 (17.85%) JavaScript
6 124 (15.16%) Python
7 116 (14.18%) AWS
8 111 (13.57%) Degree
9 109 (13.33%) Analytics
10 105 (12.84%) HTML
11 99 (12.10%) Azure
12 98 (11.98%) Social Media
13 95 (11.61%) B2B
14 89 (10.88%) Microsoft
15 85 (10.39%) Digital Marketing
16 83 (10.15%) SQL Server
16 83 (10.15%) SDLC
17 82 (10.02%) CSS
18 81 (9.90%) Java
19 80 (9.78%) Stakeholder Management
20 78 (9.54%) .NET
21 77 (9.41%) C#
22 75 (9.17%) Google
23 64 (7.82%) Problem-Solving
24 63 (7.70%) DevOps
25 62 (7.58%) OO
26 59 (7.21%) Business Development
26 59 (7.21%) Analytical Skills
27 58 (7.09%) Software Engineering
28 57 (6.97%) TDD

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (1.83%) Apache Spark
1 15 (1.83%) CMS
2 12 (1.47%) WordPress
3 11 (1.34%) Elasticsearch
4 10 (1.22%) Apache Airflow
4 10 (1.22%) Apache Pig
4 10 (1.22%) Luigi
4 10 (1.22%) SharePoint
5 8 (0.98%) SAS
6 4 (0.49%) Apache
7 3 (0.37%) MS Exchange
8 2 (0.24%) Tomcat
9 1 (0.12%) Adobe Experience Manager
9 1 (0.12%) Confluence
9 1 (0.12%) Drupal
9 1 (0.12%) JBoss
9 1 (0.12%) OpenStack
9 1 (0.12%) Oracle SOA Suite
9 1 (0.12%) Sitecore CMS
9 1 (0.12%) WebSphere
Applications
1 26 (3.18%) Photoshop
2 24 (2.93%) Microsoft Office
3 21 (2.57%) Microsoft Excel
4 17 (2.08%) Microsoft PowerPoint
5 14 (1.71%) Microsoft Project
6 12 (1.47%) Adobe Premiere
7 8 (0.98%) Adobe Creative Suite
7 8 (0.98%) SPSS
8 7 (0.86%) Sketch
9 6 (0.73%) Adobe After Effects
9 6 (0.73%) Adobe Illustrator
10 4 (0.49%) Figma
10 4 (0.49%) MS Visio
11 3 (0.37%) Chatbot
12 2 (0.24%) Adobe XD
12 2 (0.24%) InDesign
12 2 (0.24%) InVision
12 2 (0.24%) OrCAD
13 1 (0.12%) Acrobat
Business Applications
1 11 (1.34%) FINCAD Analytics
2 5 (0.61%) Magento
2 5 (0.61%) Social Studio
3 1 (0.12%) Dynamics GP
3 1 (0.12%) Infor CloudSuite Industrial (formerly SyteLine)
3 1 (0.12%) NetSuite
3 1 (0.12%) Payment Gateway
Cloud Services
1 116 (14.18%) AWS
2 99 (12.10%) Azure
3 47 (5.75%) SaaS
4 35 (4.28%) Power Platform
5 28 (3.42%) Google Analytics
6 25 (3.06%) GCP
7 19 (2.32%) Datadog
8 17 (2.08%) Amazon EC2
9 14 (1.71%) Microsoft 365
10 13 (1.59%) Amazon SQS
11 12 (1.47%) Serverless
12 11 (1.34%) AWS Lambda
12 11 (1.34%) npm
13 10 (1.22%) Amazon Kinesis
13 10 (1.22%) GitHub
14 9 (1.10%) Amazon Cognito
15 8 (0.98%) Adobe Creative Cloud
15 8 (0.98%) Amazon S3
16 6 (0.73%) Azure Active Directory
16 6 (0.73%) Google Tag Manager
Communications & Networking
1 10 (1.22%) HTTP
2 5 (0.61%) DAB
2 5 (0.61%) Internet
3 4 (0.49%) DNS
4 3 (0.37%) DHCP
4 3 (0.37%) Firewall
4 3 (0.37%) SAN
4 3 (0.37%) SMS
4 3 (0.37%) TCP/IP
4 3 (0.37%) WAN
5 2 (0.24%) LAN
5 2 (0.24%) RS-232
5 2 (0.24%) Wireless
6 1 (0.12%) ATM
6 1 (0.12%) Bluetooth
6 1 (0.12%) Broadband
6 1 (0.12%) Intranet
6 1 (0.12%) Network Security
6 1 (0.12%) VoIP
6 1 (0.12%) VPN
Database & Business Intelligence
1 83 (10.15%) SQL Server
2 42 (5.13%) MongoDB
3 33 (4.03%) Power BI
4 30 (3.67%) Tableau
5 27 (3.30%) SQL Server 2019
6 26 (3.18%) Big Data
6 26 (3.18%) MySQL
7 25 (3.06%) Relational Database
8 21 (2.57%) Hadoop
9 15 (1.83%) Amazon DynamoDB
9 15 (1.83%) Apache Cassandra
10 14 (1.71%) NoSQL
10 14 (1.71%) SQL Server Reporting Services
11 13 (1.59%) Amazon RDS
12 11 (1.34%) Data Warehouse
12 11 (1.34%) PostgreSQL
13 10 (1.22%) Data Mining
13 10 (1.22%) SQL Server Integration Services
14 9 (1.10%) Azure SQL Database
14 9 (1.10%) OLTP
Development Applications
1 52 (6.36%) Git (software)
2 43 (5.26%) JIRA
3 21 (2.57%) Team Foundation Server
4 20 (2.44%) GitLab
4 20 (2.44%) Selenium
5 19 (2.32%) Visual Studio
6 18 (2.20%) Cucumber
7 11 (1.34%) Bugzilla
7 11 (1.34%) CircleCI
7 11 (1.34%) Grunt
8 10 (1.22%) REST Assured
8 10 (1.22%) SoapUI
9 8 (0.98%) TeamCity
10 7 (0.86%) Octopus Deploy
11 6 (0.73%) Bitbucket
11 6 (0.73%) JBehave
11 6 (0.73%) Jenkins
12 5 (0.61%) CasperJS
12 5 (0.61%) Maven
12 5 (0.61%) PhantomJS
General
1 265 (32.40%) Marketing
2 190 (23.23%) Finance
3 41 (5.01%) Retail
4 29 (3.55%) Banking
5 19 (2.32%) Games
6 17 (2.08%) Legal
7 14 (1.71%) Electronics
8 13 (1.59%) Publishing
9 12 (1.47%) Investment Banking
9 12 (1.47%) Pharmaceutical
9 12 (1.47%) Telecoms
10 8 (0.98%) Brand Awareness
11 7 (0.86%) Billing
11 7 (0.86%) Public Sector
12 6 (0.73%) Automotive
12 6 (0.73%) Law
12 6 (0.73%) Manufacturing
12 6 (0.73%) Multimedia
13 5 (0.61%) General Ledger
14 4 (0.49%) Financial Institution
Job Titles
1 198 (24.21%) Developer
2 88 (10.76%) Analyst
3 45 (5.50%) Business Analyst
3 45 (5.50%) Marketing Manager
4 42 (5.13%) Architect
5 39 (4.77%) .NET Developer
6 36 (4.40%) Senior Developer
7 34 (4.16%) Project Manager
8 30 (3.67%) Account Manager
9 28 (3.42%) Full Stack Developer
10 27 (3.30%) Solutions Architect
11 24 (2.93%) Data Engineer
12 23 (2.81%) Consultant
12 23 (2.81%) Front End Developer (Client-Side Developer)
12 23 (2.81%) Sales Account Manager
12 23 (2.81%) Sales Manager
13 19 (2.32%) Sales Executive
13 19 (2.32%) Technical Analyst
13 19 (2.32%) Technical Business Analyst
14 17 (2.08%) Software Engineer
Libraries, Frameworks & Software Standards
1 105 (12.84%) HTML
2 82 (10.02%) CSS
3 78 (9.54%) .NET
4 57 (6.97%) HTML5
5 52 (6.36%) Node.js
6 46 (5.62%) AngularJS
7 45 (5.50%) ASP.NET
7 45 (5.50%) CSS3
8 41 (5.01%) .NET Core
8 41 (5.01%) OLE
9 37 (4.52%) REST
10 35 (4.28%) Web Services
11 34 (4.16%) Kafka
12 32 (3.91%) React
12 32 (3.91%) RESTful
13 28 (3.42%) ASP.NET MVC
14 26 (3.18%) Blazor
15 25 (3.06%) JSON
15 25 (3.06%) Vue.js
16 20 (2.44%) jQuery
Miscellaneous
1 98 (11.98%) Social Media
2 59 (7.21%) Analytical Skills
3 36 (4.40%) User Experience
3 36 (4.40%) Virtual Team
4 34 (4.16%) Greenfield Project
5 28 (3.42%) Blog
6 23 (2.81%) Algorithms
7 20 (2.44%) Digital Media
8 13 (1.59%) Derivative
8 13 (1.59%) Foreign Exchange (FX)
8 13 (1.59%) Market Risk
9 12 (1.47%) Mobile App
10 11 (1.34%) Cloud Native
10 11 (1.34%) Equities
11 10 (1.22%) Analytical Mindset
12 9 (1.10%) Exotic Derivative
12 9 (1.10%) Photography
12 9 (1.10%) Podcast
13 8 (0.98%) Enterprise Software
13 8 (0.98%) Self-Motivation
Operating Systems
1 51 (6.23%) Linux
2 48 (5.87%) Windows
3 21 (2.57%) Unix
4 20 (2.44%) Android
5 15 (1.83%) Apple iOS
6 10 (1.22%) Windows Server
7 7 (0.86%) Windows 10
8 2 (0.24%) Windows 7
8 2 (0.24%) Windows Server 2012
9 1 (0.12%) Mac OS
9 1 (0.12%) Mac OS X
9 1 (0.12%) Windows Server 2016
9 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 232 (28.36%) Agile Software Development
2 109 (13.33%) Analytics
3 95 (11.61%) B2B
4 85 (10.39%) Digital Marketing
5 83 (10.15%) SDLC
6 80 (9.78%) Stakeholder Management
7 64 (7.82%) Problem-Solving
8 63 (7.70%) DevOps
9 62 (7.58%) OO
10 59 (7.21%) Business Development
11 58 (7.09%) Software Engineering
12 57 (6.97%) TDD
13 55 (6.72%) Business Intelligence
14 53 (6.48%) Mentoring
14 53 (6.48%) Project Management
15 49 (5.99%) E-Commerce
16 44 (5.38%) Front End Development
16 44 (5.38%) Microservices
17 42 (5.13%) Data Analysis
18 40 (4.89%) SEO
Programming Languages
1 160 (19.56%) SQL
2 146 (17.85%) JavaScript
3 124 (15.16%) Python
4 81 (9.90%) Java
5 77 (9.41%) C#
6 41 (5.01%) R
7 37 (4.52%) PHP
8 31 (3.79%) TypeScript
9 20 (2.44%) Go
10 18 (2.20%) T-SQL
11 16 (1.96%) Java 8
12 13 (1.59%) C
12 13 (1.59%) C++
13 10 (1.22%) Bash Shell
13 10 (1.22%) Kotlin
13 10 (1.22%) Scala
14 8 (0.98%) PowerShell
15 7 (0.86%) Perl
16 6 (0.73%) VB
17 5 (0.61%) Clojure
Qualifications
1 111 (13.57%) Degree
2 16 (1.96%) PhD
3 15 (1.83%) Master's Degree
4 10 (1.22%) Computer Science Degree
4 10 (1.22%) PRINCE2 Certification
4 10 (1.22%) SC Cleared
4 10 (1.22%) Security Cleared
5 8 (0.98%) Numerate Degree
6 5 (0.61%) ACCA
6 5 (0.61%) CIMA
6 5 (0.61%) Cisco Certification
7 3 (0.37%) CCNP
7 3 (0.37%) DV Cleared
7 3 (0.37%) ITIL Certification
7 3 (0.37%) MCSE
7 3 (0.37%) Microsoft Certification
8 2 (0.24%) (ISC)2 CCSP
8 2 (0.24%) CompTIA Security+
8 2 (0.24%) PMI Certification
8 2 (0.24%) PMP
Quality Assurance & Compliance
1 41 (5.01%) QA
2 14 (1.71%) Data Quality
3 12 (1.47%) EMIR
3 12 (1.47%) MiFID
4 9 (1.10%) Dodd-Frank
5 5 (0.61%) GDPR
5 5 (0.61%) ISO/IEC 27001
6 2 (0.24%) COBIT
6 2 (0.24%) Cyber Essentials
6 2 (0.24%) NIST
6 2 (0.24%) Solvency II
7 1 (0.12%) PMO
7 1 (0.12%) SLA
7 1 (0.12%) WCAG
System Software
1 55 (6.72%) Docker
2 21 (2.57%) Active Directory
3 7 (0.86%) Hyper-V
4 6 (0.73%) HDFS
5 5 (0.61%) VMware Infrastructure
6 3 (0.37%) Xen
7 2 (0.24%) Apache Flume
8 1 (0.12%) Firmware
8 1 (0.12%) Microsoft App-V
Systems Management
1 39 (4.77%) Kubernetes
2 36 (4.40%) Terraform
3 17 (2.08%) Ansible
4 11 (1.34%) Opscode Chef
4 11 (1.34%) SCCM
5 10 (1.22%) Puppet
6 4 (0.49%) Grafana
6 4 (0.49%) Prometheus
6 4 (0.49%) Single Sign-On
7 3 (0.37%) Microsoft Intune
7 3 (0.37%) MOM
7 3 (0.37%) Nessus
8 2 (0.24%) WSUS
9 1 (0.12%) Graphite
9 1 (0.12%) Jamf Pro
9 1 (0.12%) Packer
9 1 (0.12%) SCOM
Vendors
1 89 (10.88%) Microsoft
2 75 (9.17%) Google
3 36 (4.40%) Adobe
4 29 (3.55%) Facebook
5 23 (2.81%) Salesforce.com
6 18 (2.20%) Twitter
7 17 (2.08%) Instagram
8 13 (1.59%) Oracle
9 12 (1.47%) YouTube
10 11 (1.34%) Alteryx
11 10 (1.22%) DoubleClick
12 9 (1.10%) Salesforce Marketing Cloud
12 9 (1.10%) SAP
13 8 (0.98%) PagerDuty
13 8 (0.98%) VMware
14 7 (0.86%) Cisco
15 6 (0.73%) Databricks
15 6 (0.73%) HP
15 6 (0.73%) Marin
16 5 (0.61%) Adaptive Insights