Period
to 11 July 2020

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 11 July 2020 with a comparison to the same period over the previous 2 years.

Advertising
UK > England
6 months to
11 Jul 2020
Same period 2019 Same period 2018
Rank 313 293 98
Rank change year-on-year -20 -195 +83
Permanent jobs citing Advertising 671 1,535 5,483
As % of all permanent jobs advertised in England 0.94% 1.13% 3.31%
As % of the General category 2.36% 2.81% 7.61%
Number of salaries quoted 629 1,271 5,439
Median annual salary £60,000 £55,000 £51,500
Median salary % change year-on-year +9.09% +6.80% +10.75%
10th Percentile £32,500 £31,250 £31,250
90th Percentile £85,000 £91,250 £80,000
UK median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% +11.11%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 28,458 54,668 72,008
As % of all permanent IT jobs advertised in England 40.00% 40.39% 43.45%
Number of salaries quoted 22,067 41,546 55,639
Median annual salary £60,000 £55,000 £52,500
Median salary % change year-on-year +9.09% +4.76% +5.00%
10th Percentile £32,500 £31,000 £29,750
90th Percentile £97,500 £91,250 £87,500
UK median annual salary £58,000 £55,000 £51,500
% change year-on-year +5.45% +6.80% +3.00%

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a proportion of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Salary Trend in England

3-month moving average salary quoted in jobs citing Advertising in England.

Salary trend for Advertising in England

Advertising
Salary Histogram in England

Salary distribution for jobs citing Advertising in England over the 6 months to 11 July 2020.

Salary histogram for Advertising in England

Advertising
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the England region over the 6 months to 11 July 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -56 435 £62,500 +4.17% 58
South East +30 88 £50,000 +11.11% 18
East of England +91 46 £61,250 +44.12% 7
South West +93 39 £46,250 +15.63% 4
Midlands +78 34 £45,000 +16.88% 20
West Midlands +71 30 £47,500 +5.56% 14
North of England +98 29 £45,000 +7.14% 32
North West +83 21 £47,500 +15.85% 17
Yorkshire +97 8 £30,500 -32.22% 11
East Midlands +52 4 £45,000 +18.42% 6
Advertising
UK

For the 6 months to 11 July 2020, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Advertising.

1 164 (24.44%) Agile Software Development
2 160 (23.85%) Marketing
3 140 (20.86%) JavaScript
4 126 (18.78%) SQL
5 121 (18.03%) Python
5 121 (18.03%) AWS
6 119 (17.73%) Azure
7 116 (17.29%) Microsoft
8 101 (15.05%) Finance
9 88 (13.11%) Analytics
10 85 (12.67%) Degree
11 80 (11.92%) Java
12 76 (11.33%) .NET
13 75 (11.18%) Windows
14 71 (10.58%) C#
15 61 (9.09%) HTML
16 60 (8.94%) AngularJS
17 59 (8.79%) React
18 55 (8.20%) Google
18 55 (8.20%) TDD
19 54 (8.05%) Node.js
20 52 (7.75%) CSS
21 51 (7.60%) Microservices
22 50 (7.45%) DevOps
22 50 (7.45%) SQL Server
22 50 (7.45%) MVC
23 49 (7.30%) Business Intelligence
23 49 (7.30%) BDD
24 46 (6.86%) Git (software)
24 46 (6.86%) Analytical Skills

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 35 (5.22%) Elasticsearch
2 19 (2.83%) CMS
2 19 (2.83%) SharePoint
3 10 (1.49%) Apache
3 10 (1.49%) Apache Spark
4 9 (1.34%) Sitecore CMS
4 9 (1.34%) Skype for Business
4 9 (1.34%) WordPress
5 8 (1.19%) MS Exchange
6 6 (0.89%) Umbraco
7 5 (0.75%) Confluence
7 5 (0.75%) Exchange Server 2010
8 4 (0.60%) Drupal
8 4 (0.60%) Oracle SOA Suite
9 2 (0.30%) Tomcat
10 1 (0.15%) Apache Airflow
10 1 (0.15%) Apache Pig
10 1 (0.15%) Exchange Server 2013
10 1 (0.15%) Kentico
10 1 (0.15%) SAS
Applications
1 39 (5.81%) Microsoft Office
2 25 (3.73%) Microsoft Excel
3 23 (3.43%) Photoshop
4 13 (1.94%) Microsoft PowerPoint
5 11 (1.64%) Sketch
6 9 (1.34%) Adobe Illustrator
7 7 (1.04%) Adobe After Effects
7 7 (1.04%) InVision
8 6 (0.89%) Adobe Premiere
9 5 (0.75%) InDesign
10 3 (0.45%) CINEMA 4D
10 3 (0.45%) Microsoft Project
11 2 (0.30%) Adobe XD
11 2 (0.30%) EViews
11 2 (0.30%) Flinto
11 2 (0.30%) MS Visio
11 2 (0.30%) Simulink
11 2 (0.30%) Stata
11 2 (0.30%) Zeplin
12 1 (0.15%) Adobe Creative Suite
Business Applications
1 8 (1.19%) Dynamics CRM
2 4 (0.60%) NetSuite
3 2 (0.30%) Eloqua
3 2 (0.30%) Oracle EBS
3 2 (0.30%) Shopify
4 1 (0.15%) Carpe Diem
4 1 (0.15%) Dynamics NAV
4 1 (0.15%) Oracle EBS R12
4 1 (0.15%) Payment Gateway
4 1 (0.15%) Relativity
4 1 (0.15%) Sage X3
4 1 (0.15%) SAP ERP
4 1 (0.15%) Social Studio
4 1 (0.15%) Veritas eDiscovery
Cloud Services
1 121 (18.03%) AWS
2 119 (17.73%) Azure
3 42 (6.26%) Office 365
4 37 (5.51%) SaaS
5 33 (4.92%) Power Platform
6 30 (4.47%) GCP
7 25 (3.73%) Google Analytics
8 12 (1.79%) Azure Active Directory
8 12 (1.79%) Serverless
9 11 (1.64%) AdWords
10 9 (1.34%) IaaS
11 8 (1.19%) Amazon EC2
12 7 (1.04%) AWS Lambda
12 7 (1.04%) PaaS
13 6 (0.89%) AWS CloudFormation
14 5 (0.75%) Cloud Computing
14 5 (0.75%) Mimecast
14 5 (0.75%) OneDrive
15 4 (0.60%) Amazon S3
15 4 (0.60%) Amazon SQS
Communications & Networking
1 25 (3.73%) DNS
2 21 (3.13%) TCP/IP
3 15 (2.24%) DHCP
4 10 (1.49%) Internet
5 9 (1.34%) Firewall
5 9 (1.34%) Skype
6 6 (0.89%) HTTP
6 6 (0.89%) VPN
7 4 (0.60%) LAN
7 4 (0.60%) RSVP
7 4 (0.60%) SMS
7 4 (0.60%) SSH
7 4 (0.60%) VoIP
7 4 (0.60%) WAN
7 4 (0.60%) Wireless
8 3 (0.45%) Ethernet
8 3 (0.45%) MPLS
8 3 (0.45%) SMTP
8 3 (0.45%) SSL
8 3 (0.45%) WebEx
Database & Business Intelligence
1 50 (7.45%) SQL Server
2 40 (5.96%) Data Warehouse
3 38 (5.66%) MongoDB
4 33 (4.92%) Power BI
5 31 (4.62%) Big Data
5 31 (4.62%) SQL Server 2019
6 30 (4.47%) MySQL
7 25 (3.73%) Amazon Redshift
8 19 (2.83%) BigQuery
9 15 (2.24%) Data Mining
9 15 (2.24%) Relational Database
9 15 (2.24%) Snowflake Schema
10 14 (2.09%) NoSQL
11 12 (1.79%) Apache Cassandra
12 10 (1.49%) Data Lake
12 10 (1.49%) Looker
12 10 (1.49%) PostgreSQL
13 9 (1.34%) Amazon RDS
13 9 (1.34%) Hadoop
14 6 (0.89%) RDBMS
Development Applications
1 46 (6.86%) Git (software)
2 20 (2.98%) JIRA
3 9 (1.34%) Selenium
4 8 (1.19%) Jenkins
5 7 (1.04%) Cypress.io
6 6 (0.89%) Visual Studio
7 4 (0.60%) Maven
7 4 (0.60%) webpack
8 3 (0.45%) Octopus Deploy
8 3 (0.45%) RStudio
8 3 (0.45%) Subversion
8 3 (0.45%) Team Foundation Server
8 3 (0.45%) TeamCity
9 2 (0.30%) Axure RP
9 2 (0.30%) Cucumber
9 2 (0.30%) Dreamweaver
9 2 (0.30%) GitLab
9 2 (0.30%) Jasmine
9 2 (0.30%) JUnit
9 2 (0.30%) SpecFlow
General
1 160 (23.85%) Marketing
2 101 (15.05%) Finance
3 35 (5.22%) Retail
4 18 (2.68%) Publishing
5 15 (2.24%) Legal
6 14 (2.09%) Electronics
7 12 (1.79%) Banking
8 11 (1.64%) Law
9 10 (1.49%) Games
10 8 (1.19%) Back Office
10 8 (1.19%) Pharmaceutical
11 7 (1.04%) Telecoms
12 6 (0.89%) Automotive
13 4 (0.60%) Brand Awareness
14 3 (0.45%) French Language
15 2 (0.30%) Front Office
15 2 (0.30%) Investment Banking
15 2 (0.30%) Multimedia
16 1 (0.15%) Aerospace
16 1 (0.15%) Manufacturing
Job Titles
1 162 (24.14%) Developer
2 73 (10.88%) Analyst
3 45 (6.71%) .NET Developer
4 37 (5.51%) Senior Developer
5 33 (4.92%) Architect
6 31 (4.62%) Data Engineer
7 28 (4.17%) Project Manager
8 25 (3.73%) Designer
9 23 (3.43%) Lead Developer
10 22 (3.28%) Software Engineer
11 21 (3.13%) Java Developer
12 20 (2.98%) DevOps Engineer
13 18 (2.68%) Consultant
13 18 (2.68%) PHP Developer
14 16 (2.38%) Front End Developer (Client-Side Developer)
14 16 (2.38%) Infrastructure Engineer
15 15 (2.24%) Business Analyst
15 15 (2.24%) Cloud Engineer
16 14 (2.09%) Administrator
16 14 (2.09%) Marketing Manager
Libraries, Frameworks & Software Standards
1 76 (11.33%) .NET
2 61 (9.09%) HTML
3 60 (8.94%) AngularJS
4 59 (8.79%) React
5 54 (8.05%) Node.js
6 52 (7.75%) CSS
7 44 (6.56%) ASP.NET
8 39 (5.81%) ASP.NET MVC
9 36 (5.37%) .NET Core
10 35 (5.22%) ASP.NET Web API
11 34 (5.07%) Vue.js
12 29 (4.32%) .NET Framework
13 26 (3.87%) Entity Framework
14 23 (3.43%) HTML5
14 23 (3.43%) REST
15 21 (3.13%) Spring
16 19 (2.83%) Kafka
17 15 (2.24%) CSS3
17 15 (2.24%) Hibernate
17 15 (2.24%) Laravel
Miscellaneous
1 46 (6.86%) Analytical Skills
2 44 (6.56%) User Experience
3 35 (5.22%) Greenfield Project
4 27 (4.02%) Social Media
5 12 (1.79%) Mobile App
6 10 (1.49%) Enterprise Software
7 9 (1.34%) Self-Motivation
8 7 (1.04%) Digital Media
8 7 (1.04%) Market Risk
9 6 (0.89%) Cloud Native
9 6 (0.89%) Foreign Exchange (FX)
9 6 (0.89%) Marketing Technology
10 5 (0.75%) Algorithms
10 5 (0.75%) Blackberry
10 5 (0.75%) Data Structures
10 5 (0.75%) Equities
10 5 (0.75%) Exotic Derivative
10 5 (0.75%) Management Information System
11 4 (0.60%) Mobile Payment
11 4 (0.60%) Public Cloud
Operating Systems
1 75 (11.18%) Windows
2 45 (6.71%) Linux
3 34 (5.07%) Windows Server
4 14 (2.09%) Windows 10
5 13 (1.94%) Windows Server 2012
6 9 (1.34%) Windows Server 2016
7 8 (1.19%) Mac OS
7 8 (1.19%) Unix
8 4 (0.60%) CentOS
9 3 (0.45%) Android
9 3 (0.45%) Apple iOS
9 3 (0.45%) Windows Server 2019
10 2 (0.30%) Red Hat Enterprise Linux
11 1 (0.15%) Embedded Linux
11 1 (0.15%) Mac OS X
11 1 (0.15%) SafeRTOS
11 1 (0.15%) VxWorks
11 1 (0.15%) Windows Server 2008
Processes & Methodologies
1 164 (24.44%) Agile Software Development
2 88 (13.11%) Analytics
3 55 (8.20%) TDD
4 51 (7.60%) Microservices
5 50 (7.45%) DevOps
5 50 (7.45%) MVC
6 49 (7.30%) BDD
6 49 (7.30%) Business Intelligence
7 46 (6.86%) Stakeholder Management
8 45 (6.71%) Computer Science
8 45 (6.71%) Scrum
9 43 (6.41%) Digital Marketing
9 43 (6.41%) Project Management
9 43 (6.41%) Software Engineering
10 38 (5.66%) ETL
10 38 (5.66%) Kanban
11 35 (5.22%) Fintech
12 33 (4.92%) Data Science
12 33 (4.92%) Web Application Development
13 31 (4.62%) Mentoring
Programming Languages
1 140 (20.86%) JavaScript
2 126 (18.78%) SQL
3 121 (18.03%) Python
4 80 (11.92%) Java
5 71 (10.58%) C#
6 41 (6.11%) C++
7 35 (5.22%) TypeScript
8 33 (4.92%) PHP
9 28 (4.17%) C
10 23 (3.43%) R
11 16 (2.38%) PowerShell
12 14 (2.09%) Scala
13 11 (1.64%) Embedded C
14 9 (1.34%) Bash Shell
14 9 (1.34%) T-SQL
15 8 (1.19%) Go
15 8 (1.19%) MATLAB
16 7 (1.04%) PHP 7
16 7 (1.04%) VBA
17 6 (0.89%) ES6
Qualifications
1 85 (12.67%) Degree
2 14 (2.09%) Security Cleared
3 13 (1.94%) Master's Degree
4 11 (1.64%) Computer Science Degree
5 10 (1.49%) PhD
5 10 (1.49%) PMP
6 9 (1.34%) SC Cleared
7 8 (1.19%) VMware Certified Professional (VCP)
8 7 (1.04%) AWS Certification
9 6 (0.89%) DBS Check
9 6 (0.89%) ITIL Certification
10 5 (0.75%) DV Cleared
11 4 (0.60%) A+ Certification
11 4 (0.60%) Cisco Certification
11 4 (0.60%) CISSP
12 3 (0.45%) CCNA
12 3 (0.45%) CCNP
12 3 (0.45%) CISM
12 3 (0.45%) Numerate Degree
13 2 (0.30%) PRINCE2 Certification
Quality Assurance & Compliance
1 20 (2.98%) SLA
2 19 (2.83%) QA
3 11 (1.64%) GDPR
4 9 (1.34%) Data Quality
5 6 (0.89%) ISO/IEC 27001
5 6 (0.89%) MiFID
6 5 (0.75%) Dodd-Frank
6 5 (0.75%) EMIR
7 4 (0.60%) NIST
8 3 (0.45%) Actionable Recommendations
8 3 (0.45%) GxP
8 3 (0.45%) NCSC
9 2 (0.30%) Cyber Essentials
9 2 (0.30%) Cyber Essentials PLUS
9 2 (0.30%) PMO
10 1 (0.15%) 21 CFR Part 11
10 1 (0.15%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
10 1 (0.15%) MISRA
10 1 (0.15%) MISRA C
10 1 (0.15%) PSD2
System Software
1 46 (6.86%) Active Directory
2 36 (5.37%) Docker
3 19 (2.83%) VMware Infrastructure
4 10 (1.49%) Hyper-V
5 5 (0.75%) VMware ESXi
5 5 (0.75%) XenApp
5 5 (0.75%) XenDesktop
6 4 (0.60%) vSphere
7 3 (0.45%) Firmware
7 3 (0.45%) Virtual Machines
7 3 (0.45%) Virtual Servers
8 1 (0.15%) Apache ZooKeeper
8 1 (0.15%) KVM
8 1 (0.15%) Virtual Desktop
Systems Management
1 30 (4.47%) Kubernetes
2 25 (3.73%) Terraform
3 10 (1.49%) Ansible
4 6 (0.89%) Puppet
4 6 (0.89%) vCenter Server
5 5 (0.75%) NetVault Backup
5 5 (0.75%) SCCM
6 2 (0.30%) EMC NetWorker
6 2 (0.30%) Microsoft Intune
6 2 (0.30%) Prometheus
6 2 (0.30%) SCOM
6 2 (0.30%) Single Sign-On
6 2 (0.30%) WhatsUp Gold
7 1 (0.15%) Cisco CUCM
7 1 (0.15%) Computer Incident Response Team
7 1 (0.15%) CSIRT
7 1 (0.15%) Docker Swarm
7 1 (0.15%) EnCase
7 1 (0.15%) FTK
7 1 (0.15%) Grafana
Vendors
1 116 (17.29%) Microsoft
2 55 (8.20%) Google
3 36 (5.37%) VMware
4 28 (4.17%) Tableau
5 26 (3.87%) Adobe
6 18 (2.68%) Oracle
7 16 (2.38%) Salesforce.com
8 13 (1.94%) Facebook
9 11 (1.64%) Citrix
9 11 (1.64%) YouTube
10 9 (1.34%) SAP
10 9 (1.34%) Sitecore
11 8 (1.19%) CommVault
11 8 (1.19%) DoubleClick
11 8 (1.19%) iManage
12 6 (0.89%) Informatica
12 6 (0.89%) Talend
13 5 (0.75%) Dell
13 5 (0.75%) Marketo
13 5 (0.75%) NetApp