Period
to 26 September 2020

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 26 September 2020 with a comparison to the same period over the previous 2 years.

Advertising
UK > England
6 months to
26 Sep 2020
Same period 2019 Same period 2018
Rank 317 303 132
Rank change year-on-year -14 -171 +53
Permanent jobs citing Advertising 403 1,376 4,103
As % of all permanent jobs advertised in England 0.91% 1.06% 2.63%
As % of the General category 2.34% 2.65% 6.06%
Number of salaries quoted 378 1,238 4,038
Median annual salary £60,000 £55,000 £52,500
Median salary % change year-on-year +9.09% +4.76% +16.67%
10th Percentile £35,000 £30,000 £31,250
90th Percentile £93,825 £90,000 £80,000
UK median annual salary £55,000 £52,500 £52,500
% change year-on-year +4.76% - +16.67%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 17,222 51,887 67,666
As % of all permanent IT jobs advertised in England 38.85% 40.01% 43.33%
Number of salaries quoted 13,645 39,265 52,142
Median annual salary £60,000 £55,000 £52,500
Median salary % change year-on-year +9.09% +4.76% +2.94%
10th Percentile £35,000 £31,250 £30,000
90th Percentile £102,500 £93,750 £87,500
UK median annual salary £60,000 £55,000 £52,500
% change year-on-year +9.09% +4.76% +5.00%

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a proportion of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Salary Trend in England

3-month moving average salary quoted in jobs citing Advertising in England.

Salary trend for Advertising in England

Advertising
Salary Histogram in England

Salary distribution for jobs citing Advertising in England over the 6 months to 26 September 2020.

Salary histogram for Advertising in England

Advertising
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the England region over the 6 months to 26 September 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -20 255 £65,000 +8.33% 45
South East +82 43 £52,500 +16.67% 14
East of England +116 31 £60,000 +60.00% 13
South West +99 29 £44,500 +7.23% 9
North of England +143 20 £45,000 +7.14% 24
Midlands +107 20 £43,750 +2.94% 18
North West +111 16 £47,500 +15.85% 11
West Midlands +69 15 £52,500 +18.64% 7
East Midlands +96 5 £34,000 +15.25% 11
Yorkshire +126 2 £30,500 -35.79% 12
North East +26 2 - - 1
Advertising
UK

For the 6 months to 26 September 2020, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Advertising.

1 115 (28.54%) Agile Software Development
2 102 (25.31%) Python
3 87 (21.59%) JavaScript
4 80 (19.85%) SQL
5 74 (18.36%) Azure
6 72 (17.87%) Marketing
6 72 (17.87%) Finance
7 69 (17.12%) AWS
8 67 (16.63%) Degree
9 64 (15.88%) Java
10 63 (15.63%) C#
10 63 (15.63%) Microsoft
11 56 (13.90%) .NET
12 53 (13.15%) HTML
13 52 (12.90%) DevOps
14 46 (11.41%) Analytics
15 43 (10.67%) Windows
16 42 (10.42%) BDD
17 41 (10.17%) TDD
18 40 (9.93%) SQL Server
18 40 (9.93%) CSS
19 38 (9.43%) Linux
20 36 (8.93%) React
21 35 (8.68%) Git (software)
22 34 (8.44%) MVC
22 34 (8.44%) Microservices
23 33 (8.19%) MongoDB
24 31 (7.69%) SaaS
24 31 (7.69%) AngularJS
24 31 (7.69%) Big Data

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (3.97%) CMS
2 15 (3.72%) Elasticsearch
3 9 (2.23%) Apache Spark
3 9 (2.23%) SharePoint
4 8 (1.99%) Apache
4 8 (1.99%) Confluence
5 7 (1.74%) WordPress
6 4 (0.99%) Tomcat
7 2 (0.50%) Apache Airflow
7 2 (0.50%) Apache TomEE
7 2 (0.50%) Drupal
7 2 (0.50%) MS Exchange
7 2 (0.50%) Oracle SOA Suite
7 2 (0.50%) Sitecore CMS
8 1 (0.25%) Adobe Experience Manager
8 1 (0.25%) Apache Pig
8 1 (0.25%) SAS
8 1 (0.25%) Umbraco
Applications
1 14 (3.47%) Microsoft Office
2 11 (2.73%) Microsoft Excel
3 10 (2.48%) Microsoft PowerPoint
4 4 (0.99%) Photoshop
4 4 (0.99%) Sketch
5 3 (0.74%) Adobe Premiere
5 3 (0.74%) Microsoft Project
5 3 (0.74%) Simulink
6 2 (0.50%) Adobe After Effects
6 2 (0.50%) Adobe Illustrator
6 2 (0.50%) EViews
6 2 (0.50%) Figma
6 2 (0.50%) InVision
6 2 (0.50%) Maya
6 2 (0.50%) Stata
6 2 (0.50%) Stateflow
6 2 (0.50%) Zeplin
7 1 (0.25%) Adobe XD
7 1 (0.25%) CINEMA 4D
7 1 (0.25%) InDesign
Business Applications
1 5 (1.24%) SAP Hybris
2 3 (0.74%) Magento
2 3 (0.74%) NetSuite
3 2 (0.50%) Dynamics CRM
3 2 (0.50%) Payment Gateway
4 1 (0.25%) Eloqua
4 1 (0.25%) Infor CloudSuite Industrial (formerly SyteLine)
4 1 (0.25%) Oracle EBS
4 1 (0.25%) Relativity
4 1 (0.25%) Sage X3
4 1 (0.25%) Salesforce.com CRM
4 1 (0.25%) Shopify
4 1 (0.25%) Social Studio
4 1 (0.25%) Veritas eDiscovery
4 1 (0.25%) WebTrends
Cloud Services
1 74 (18.36%) Azure
2 69 (17.12%) AWS
3 31 (7.69%) SaaS
4 22 (5.46%) Office 365
5 19 (4.71%) Google Analytics
6 17 (4.22%) GCP
7 15 (3.72%) IaaS
8 13 (3.23%) Serverless
9 12 (2.98%) Power Platform
10 10 (2.48%) AdWords
10 10 (2.48%) PaaS
11 8 (1.99%) OneDrive
12 7 (1.74%) AWS Lambda
13 6 (1.49%) Amazon CloudWatch
13 6 (1.49%) Azure Active Directory
14 5 (1.24%) Akamai
14 5 (1.24%) Amazon EC2
15 4 (0.99%) Amazon SQS
15 4 (0.99%) AWS Step Functions
15 4 (0.99%) Dynamics 365
Communications & Networking
1 12 (2.98%) TCP/IP
2 9 (2.23%) DNS
3 8 (1.99%) HTTP
3 8 (1.99%) SSH
4 5 (1.24%) Internet
5 3 (0.74%) Network Security
5 3 (0.74%) WebEx
5 3 (0.74%) Wi-Fi
6 2 (0.50%) Firewall
6 2 (0.50%) MPLS
6 2 (0.50%) VPN
6 2 (0.50%) Wireless
7 1 (0.25%) 3G
7 1 (0.25%) Bluetooth
7 1 (0.25%) Ethernet
7 1 (0.25%) FTP
7 1 (0.25%) RSVP
7 1 (0.25%) SMS
7 1 (0.25%) SMTP
7 1 (0.25%) WAN
Database & Business Intelligence
1 40 (9.93%) SQL Server
2 33 (8.19%) MongoDB
3 31 (7.69%) Big Data
4 24 (5.96%) SQL Server 2019
5 23 (5.71%) Data Warehouse
6 15 (3.72%) NoSQL
7 13 (3.23%) Hadoop
8 12 (2.98%) Amazon Redshift
8 12 (2.98%) BigQuery
8 12 (2.98%) Power BI
9 9 (2.23%) Apache Cassandra
9 9 (2.23%) MySQL
10 8 (1.99%) Relational Database
11 7 (1.74%) PostgreSQL
12 6 (1.49%) Data Lake
13 5 (1.24%) Amazon RDS
13 5 (1.24%) Snowflake Schema
14 4 (0.99%) Amazon DynamoDB
15 3 (0.74%) Apache Hive
15 3 (0.74%) SQL Server 2012
Development Applications
1 35 (8.68%) Git (software)
2 12 (2.98%) JIRA
3 8 (1.99%) Selenium
4 7 (1.74%) Jenkins
5 5 (1.24%) Cypress.io
6 4 (0.99%) Maven
6 4 (0.99%) Visual Studio
7 3 (0.74%) Octopus Deploy
7 3 (0.74%) Subversion
7 3 (0.74%) TeamCity
8 2 (0.50%) Bitbucket
8 2 (0.50%) Cucumber
8 2 (0.50%) GitLab
8 2 (0.50%) JUnit
8 2 (0.50%) Mercurial
8 2 (0.50%) Mockito
8 2 (0.50%) SonarQube
8 2 (0.50%) SpecFlow
8 2 (0.50%) Team Foundation Server
9 1 (0.25%) Eclipse
General
1 72 (17.87%) Finance
1 72 (17.87%) Marketing
2 23 (5.71%) Retail
3 13 (3.23%) Banking
4 11 (2.73%) Publishing
5 8 (1.99%) Electronics
5 8 (1.99%) Games
5 8 (1.99%) Legal
6 5 (1.24%) Investment Banking
6 5 (1.24%) Law
6 5 (1.24%) Telecoms
7 4 (0.99%) Manufacturing
8 3 (0.74%) Back Office
8 3 (0.74%) Financial Institution
8 3 (0.74%) Front Office
8 3 (0.74%) Pharmaceutical
8 3 (0.74%) Public Sector
9 2 (0.50%) Aerospace
9 2 (0.50%) Automotive
9 2 (0.50%) Police
Job Titles
1 107 (26.55%) Developer
2 56 (13.90%) Analyst
3 30 (7.44%) .NET Developer
4 27 (6.70%) Architect
5 23 (5.71%) Senior Developer
6 18 (4.47%) Data Engineer
6 18 (4.47%) Software Engineer
7 15 (3.72%) DevOps Engineer
7 15 (3.72%) Java Developer
8 14 (3.47%) Consultant
8 14 (3.47%) Python Developer
9 13 (3.23%) Lead Developer
10 11 (2.73%) Analyst Developer
10 11 (2.73%) Front End Developer (Client-Side Developer)
11 10 (2.48%) Cloud Engineer
11 10 (2.48%) Designer
11 10 (2.48%) Qualitative Analyst
11 10 (2.48%) Quantitative Analyst
12 9 (2.23%) Data Scientist
12 9 (2.23%) Senior DevOps
Libraries, Frameworks & Software Standards
1 56 (13.90%) .NET
2 53 (13.15%) HTML
3 40 (9.93%) CSS
4 36 (8.93%) React
5 31 (7.69%) AngularJS
6 30 (7.44%) .NET Core
6 30 (7.44%) ASP.NET
6 30 (7.44%) Node.js
7 25 (6.20%) ASP.NET MVC
7 25 (6.20%) HTML5
8 22 (5.46%) REST
9 20 (4.96%) Web Services
10 19 (4.71%) CSS3
11 16 (3.97%) Blazor
11 16 (3.97%) Spring
12 15 (3.72%) Kafka
12 15 (3.72%) Vue.js
13 11 (2.73%) .NET Framework
14 10 (2.48%) Hibernate
15 9 (2.23%) Redux
Miscellaneous
1 28 (6.95%) Greenfield Project
2 27 (6.70%) Analytical Skills
3 21 (5.21%) Social Media
4 11 (2.73%) Market Risk
4 11 (2.73%) User Experience
5 10 (2.48%) Cloud Native
5 10 (2.48%) Equities
5 10 (2.48%) Foreign Exchange (FX)
6 9 (2.23%) Exotic Derivative
7 7 (1.74%) Algorithms
7 7 (1.74%) Digital Media
7 7 (1.74%) Linux Command Line
7 7 (1.74%) Mobile App
8 6 (1.49%) Derivative
8 6 (1.49%) FMCG
9 5 (1.24%) Marketing Technology
10 4 (0.99%) Blog
10 4 (0.99%) Self-Motivation
10 4 (0.99%) Smartphone
10 4 (0.99%) Video Conferencing
Operating Systems
1 43 (10.67%) Windows
2 38 (9.43%) Linux
3 10 (2.48%) Android
4 9 (2.23%) Windows 10
5 8 (1.99%) Apple iOS
6 7 (1.74%) CentOS
6 7 (1.74%) Mac OS
6 7 (1.74%) Windows Server
7 4 (0.99%) Unix
8 3 (0.74%) Windows Server 2016
8 3 (0.74%) Windows Server 2019
9 1 (0.25%) FreeRTOS
9 1 (0.25%) SafeRTOS
9 1 (0.25%) Windows 7
9 1 (0.25%) Windows Server 2008
9 1 (0.25%) Windows Server 2012
Processes & Methodologies
1 115 (28.54%) Agile Software Development
2 52 (12.90%) DevOps
3 46 (11.41%) Analytics
4 42 (10.42%) BDD
5 41 (10.17%) TDD
6 34 (8.44%) Microservices
6 34 (8.44%) MVC
7 30 (7.44%) Software Engineering
8 29 (7.20%) OO
9 27 (6.70%) Computer Science
10 26 (6.45%) ETL
11 24 (5.96%) Digital Marketing
11 24 (5.96%) Stakeholder Management
11 24 (5.96%) Web Application Development
12 23 (5.71%) B2B
13 22 (5.46%) Project Management
14 21 (5.21%) Fintech
14 21 (5.21%) Test Automation
15 20 (4.96%) Kanban
16 19 (4.71%) Business Intelligence
Programming Languages
1 102 (25.31%) Python
2 87 (21.59%) JavaScript
3 80 (19.85%) SQL
4 64 (15.88%) Java
5 63 (15.63%) C#
6 29 (7.20%) C++
7 19 (4.71%) TypeScript
8 16 (3.97%) R
9 14 (3.47%) C
10 13 (3.23%) Go
10 13 (3.23%) Ruby
10 13 (3.23%) Scala
11 9 (2.23%) T-SQL
12 8 (1.99%) Bash Shell
12 8 (1.99%) Embedded C
12 8 (1.99%) MATLAB
13 7 (1.74%) PHP
13 7 (1.74%) PowerShell
14 6 (1.49%) Java 8
15 5 (1.24%) VBA
Qualifications
1 67 (16.63%) Degree
2 16 (3.97%) Master's Degree
3 15 (3.72%) Security Cleared
4 13 (3.23%) SC Cleared
5 12 (2.98%) PhD
6 10 (2.48%) Computer Science Degree
7 6 (1.49%) ITIL Certification
8 4 (0.99%) A+ Certification
8 4 (0.99%) AWS Certification
8 4 (0.99%) DV Cleared
9 3 (0.74%) PMP
10 2 (0.50%) CCNA
10 2 (0.50%) CCNP
10 2 (0.50%) Cisco Certification
10 2 (0.50%) CISM
10 2 (0.50%) CISSP
10 2 (0.50%) JNCIA
10 2 (0.50%) JNCIP
10 2 (0.50%) Numerate Degree
10 2 (0.50%) Postgraduate
Quality Assurance & Compliance
1 16 (3.97%) QA
2 10 (2.48%) SLA
3 9 (2.23%) Dodd-Frank
3 9 (2.23%) EMIR
3 9 (2.23%) MiFID
4 5 (1.24%) ISO/IEC 27001
5 4 (0.99%) NCSC
6 3 (0.74%) Cyber Essentials
6 3 (0.74%) GDPR
7 2 (0.50%) Data Quality
7 2 (0.50%) NIST
8 1 (0.25%) 21 CFR Part 11
8 1 (0.25%) Cyber Essentials PLUS
8 1 (0.25%) GMP
8 1 (0.25%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
8 1 (0.25%) PCI DSS
8 1 (0.25%) PSD2
System Software
1 31 (7.69%) Docker
2 24 (5.96%) Active Directory
3 16 (3.97%) VMware Infrastructure
4 8 (1.99%) Hyper-V
5 2 (0.50%) Microsoft App-V
5 2 (0.50%) vSphere
6 1 (0.25%) Apache ZooKeeper
6 1 (0.25%) KVM
6 1 (0.25%) Virtual Desktop
6 1 (0.25%) Virtual Machines
Systems Management
1 27 (6.70%) Kubernetes
2 16 (3.97%) Terraform
3 15 (3.72%) Ansible
4 11 (2.73%) Puppet
5 7 (1.74%) Opscode Chef
6 6 (1.49%) Single Sign-On
7 4 (0.99%) SCCM
8 2 (0.50%) Kibana
8 2 (0.50%) SCOM
8 2 (0.50%) WhatsUp Gold
9 1 (0.25%) Cisco CUCM
9 1 (0.25%) Computer Incident Response Team
9 1 (0.25%) CSIRT
9 1 (0.25%) EnCase
9 1 (0.25%) Fluentd
9 1 (0.25%) FTK
9 1 (0.25%) Grafana
9 1 (0.25%) Microsoft Intune
9 1 (0.25%) Prometheus
Vendors
1 63 (15.63%) Microsoft
2 28 (6.95%) Google
3 18 (4.47%) VMware
4 16 (3.97%) Adobe
5 14 (3.47%) Oracle
5 14 (3.47%) Salesforce.com
6 7 (1.74%) DoubleClick
6 7 (1.74%) Facebook
6 7 (1.74%) LogicMonitor
6 7 (1.74%) SAP
7 6 (1.49%) Xamarin
8 5 (1.24%) Citrix
8 5 (1.24%) hybris
8 5 (1.24%) Instagram
8 5 (1.24%) New Relic
8 5 (1.24%) Tableau
9 4 (0.99%) Cisco
9 4 (0.99%) Salesforce Marketing Cloud
9 4 (0.99%) Sun
10 3 (0.74%) ServiceNow