Period
to 26 January 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 26 January 2021 with a comparison to the same period over the previous 2 years.

Advertising
UK > England
6 months to
26 Jan 2021
Same period 2020 Same period 2019
Rank 304 301 208
Rank change year-on-year -3 -93 -106
Permanent jobs citing Advertising 594 1,228 2,407
As % of all permanent jobs advertised in England 1.01% 1.07% 1.72%
As % of the General category 2.66% 2.66% 4.13%
Number of salaries quoted 534 1,166 2,161
Median annual salary £57,500 £55,500 £55,000
Median salary % change year-on-year +3.60% +0.91% +15.79%
10th Percentile £35,825 £30,000 £31,250
90th Percentile £86,250 £87,500 £80,000
UK median annual salary £55,000 £52,500 £55,000
% change year-on-year +4.76% -4.55% +15.79%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 22,345 46,091 58,289
As % of all permanent IT jobs advertised in England 38.16% 40.23% 41.57%
Number of salaries quoted 17,648 35,541 45,365
Median annual salary £60,000 £57,500 £55,000
Median salary % change year-on-year +4.35% +4.55% +4.76%
10th Percentile £33,112 £31,250 £30,734
90th Percentile £97,500 £95,000 £90,000
UK median annual salary £60,000 £55,000 £55,000
% change year-on-year +9.09% - +10.00%

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a proportion of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Salary Trend in England

3-month moving average salary quoted in jobs citing Advertising in England.

Salary trend for Advertising in England

Advertising
Salary Histogram in England

Salary distribution for jobs citing Advertising in England over the 6 months to 26 January 2021.

Salary histogram for Advertising in England

Advertising
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the England region over the 6 months to 26 January 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -5 339 £62,500 +4.17% 65
South East +112 110 £50,000 - 30
South West +14 39 £44,500 -1.11% 7
East of England +78 31 £55,000 +29.41% 8
Midlands +59 30 £37,500 -16.67% 13
North of England +54 24 £55,000 +12.82% 33
West Midlands +33 22 £41,000 -8.89% 10
North West +61 11 £47,500 +8.57% 16
Yorkshire +18 9 £55,000 -8.33% 10
East Midlands +57 8 £34,500 -34.29% 3
North East - 4 £52,500 - 7
Advertising
UK

For the 6 months to 26 January 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Advertising.

1 158 (26.60%) Marketing
2 157 (26.43%) Agile Software Development
3 138 (23.23%) Finance
4 110 (18.52%) SQL
5 104 (17.51%) Python
6 101 (17.00%) JavaScript
7 95 (15.99%) HTML
8 90 (15.15%) Azure
9 88 (14.81%) Degree
10 84 (14.14%) C#
11 77 (12.96%) Social Media
12 74 (12.46%) AWS
12 74 (12.46%) Analytics
13 70 (11.78%) Microsoft
14 69 (11.62%) Digital Marketing
15 68 (11.45%) B2B
16 67 (11.28%) Java
16 67 (11.28%) .NET
17 66 (11.11%) CSS
18 62 (10.44%) Stakeholder Management
18 62 (10.44%) Google
19 57 (9.60%) SQL Server
20 50 (8.42%) HTML5
21 49 (8.25%) DevOps
22 48 (8.08%) Software Engineering
23 46 (7.74%) Project Management
24 44 (7.41%) OO
24 44 (7.41%) TDD
24 44 (7.41%) BDD
24 44 (7.41%) SDLC

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 23 (3.87%) CMS
2 12 (2.02%) Apache Spark
3 11 (1.85%) Apache
3 11 (1.85%) WordPress
4 9 (1.52%) Elasticsearch
5 6 (1.01%) Confluence
6 4 (0.67%) SAS
7 3 (0.51%) Apache TomEE
8 2 (0.34%) MS Exchange
8 2 (0.34%) SharePoint
8 2 (0.34%) Tomcat
9 1 (0.17%) Adobe Experience Manager
9 1 (0.17%) Apache Airflow
9 1 (0.17%) Drupal
9 1 (0.17%) JBoss
9 1 (0.17%) Oracle SOA Suite
9 1 (0.17%) Sitecore CMS
9 1 (0.17%) WebSphere
Applications
1 16 (2.69%) Microsoft PowerPoint
2 15 (2.53%) Microsoft Project
3 14 (2.36%) Microsoft Office
4 13 (2.19%) Microsoft Excel
5 10 (1.68%) Photoshop
6 7 (1.18%) Adobe Premiere
7 5 (0.84%) Sketch
8 3 (0.51%) Figma
8 3 (0.51%) SPSS
9 2 (0.34%) Adobe After Effects
9 2 (0.34%) Adobe Creative Suite
9 2 (0.34%) InVision
9 2 (0.34%) Maya
9 2 (0.34%) MS Visio
9 2 (0.34%) OrCAD
9 2 (0.34%) Zeplin
10 1 (0.17%) Adobe XD
10 1 (0.17%) Simulink
10 1 (0.17%) Stateflow
Business Applications
1 10 (1.68%) FINCAD Analytics
2 5 (0.84%) SAP Hybris
3 4 (0.67%) Magento
4 3 (0.51%) Infor CloudSuite Industrial (formerly SyteLine)
4 3 (0.51%) Social Studio
4 3 (0.51%) WebTrends
5 2 (0.34%) Payment Gateway
6 1 (0.17%) Dynamics CRM
6 1 (0.17%) Dynamics GP
6 1 (0.17%) Eloqua
6 1 (0.17%) Salesforce.com CRM
Cloud Services
1 90 (15.15%) Azure
2 74 (12.46%) AWS
3 27 (4.55%) SaaS
4 23 (3.87%) Google Analytics
5 20 (3.37%) GCP
6 12 (2.02%) Power Platform
7 11 (1.85%) Office 365
8 9 (1.52%) IaaS
9 7 (1.18%) PaaS
9 7 (1.18%) Serverless
10 6 (1.01%) Amazon EC2
10 6 (1.01%) Amazon SQS
10 6 (1.01%) AWS CloudFormation
10 6 (1.01%) Datadog
11 5 (0.84%) Adobe Creative Cloud
11 5 (0.84%) Akamai
11 5 (0.84%) Amazon CloudWatch
11 5 (0.84%) Amazon S3
11 5 (0.84%) Asana
11 5 (0.84%) Google Tag Manager
Communications & Networking
1 6 (1.01%) DNS
1 6 (1.01%) TCP/IP
2 5 (0.84%) Network Security
3 4 (0.67%) Firewall
3 4 (0.67%) HTTP
3 4 (0.67%) RS-232
4 3 (0.51%) Ethernet
4 3 (0.51%) Internet
4 3 (0.51%) SAN
4 3 (0.51%) SSH
5 2 (0.34%) MPLS
5 2 (0.34%) Wi-Fi
6 1 (0.17%) ATM
6 1 (0.17%) Bluetooth
6 1 (0.17%) Cisco ASA
6 1 (0.17%) RS-485
6 1 (0.17%) SMS
6 1 (0.17%) VLAN
6 1 (0.17%) VPN
6 1 (0.17%) Wireless
Database & Business Intelligence
1 57 (9.60%) SQL Server
2 33 (5.56%) MongoDB
3 26 (4.38%) SQL Server 2019
4 24 (4.04%) Big Data
5 17 (2.86%) MySQL
6 12 (2.02%) Hadoop
6 12 (2.02%) NoSQL
7 11 (1.85%) Power BI
8 9 (1.52%) Data Lake
9 8 (1.35%) Data Warehouse
10 7 (1.18%) Data Mining
10 7 (1.18%) Relational Database
10 7 (1.18%) SQL Server Reporting Services
10 7 (1.18%) Tableau
11 6 (1.01%) Amazon DynamoDB
11 6 (1.01%) BigQuery
11 6 (1.01%) OLTP
12 4 (0.67%) KDB
13 3 (0.51%) InterSystems Cache
13 3 (0.51%) SQL Server Integration Services
Development Applications
1 37 (6.23%) Git (software)
2 25 (4.21%) JIRA
3 17 (2.86%) GitLab
3 17 (2.86%) Selenium
4 13 (2.19%) Cucumber
5 10 (1.68%) Jenkins
5 10 (1.68%) Visual Studio
6 8 (1.35%) Maven
7 7 (1.18%) REST Assured
7 7 (1.18%) SoapUI
8 6 (1.01%) Bitbucket
8 6 (1.01%) CircleCI
8 6 (1.01%) Grunt
8 6 (1.01%) TeamCity
9 5 (0.84%) Mercurial
10 4 (0.67%) Babel
10 4 (0.67%) git-flow
10 4 (0.67%) JUnit
10 4 (0.67%) Mockito
11 3 (0.51%) CasperJS
General
1 158 (26.60%) Marketing
2 138 (23.23%) Finance
3 33 (5.56%) Retail
4 25 (4.21%) Banking
5 20 (3.37%) Telecoms
6 19 (3.20%) Electronics
7 13 (2.19%) Investment Banking
8 11 (1.85%) Publishing
9 9 (1.52%) Legal
9 9 (1.52%) Manufacturing
10 8 (1.35%) Games
11 7 (1.18%) Billing
11 7 (1.18%) Public Sector
12 5 (0.84%) Front Office
12 5 (0.84%) General Ledger
13 4 (0.67%) Automotive
13 4 (0.67%) Law
14 3 (0.51%) Brand Awareness
14 3 (0.51%) Financial Institution
14 3 (0.51%) Military
Job Titles
1 138 (23.23%) Developer
2 67 (11.28%) Analyst
3 39 (6.57%) Architect
4 38 (6.40%) Marketing Manager
5 34 (5.72%) .NET Developer
5 34 (5.72%) Senior Developer
6 29 (4.88%) Business Analyst
7 23 (3.87%) Project Manager
8 22 (3.70%) Software Engineer
9 17 (2.86%) Marketing Communications Manager
10 16 (2.69%) Solutions Architect
11 15 (2.53%) DevOps Engineer
11 15 (2.53%) Java Developer
11 15 (2.53%) Quantitative Developer
12 14 (2.36%) C# Developer
12 14 (2.36%) Consultant
12 14 (2.36%) Data Scientist
12 14 (2.36%) Front End Developer (Client-Side Developer)
12 14 (2.36%) Senior Analyst
12 14 (2.36%) Software Developer
Libraries, Frameworks & Software Standards
1 95 (15.99%) HTML
2 67 (11.28%) .NET
3 66 (11.11%) CSS
4 50 (8.42%) HTML5
5 41 (6.90%) ASP.NET
6 38 (6.40%) .NET Core
6 38 (6.40%) CSS3
7 36 (6.06%) React
8 32 (5.39%) AngularJS
9 31 (5.22%) Web Services
10 28 (4.71%) ASP.NET MVC
10 28 (4.71%) Node.js
11 26 (4.38%) Blazor
12 22 (3.70%) REST
13 18 (3.03%) Vue.js
14 13 (2.19%) XML
15 11 (1.85%) Gherkin
15 11 (1.85%) Kafka
15 11 (1.85%) Spring
16 10 (1.68%) RabbitMQ
Miscellaneous
1 77 (12.96%) Social Media
2 38 (6.40%) Analytical Skills
3 32 (5.39%) Greenfield Project
4 26 (4.38%) User Experience
5 17 (2.86%) Equities
6 16 (2.69%) Foreign Exchange (FX)
6 16 (2.69%) Market Risk
7 13 (2.19%) Blog
7 13 (2.19%) Exotic Derivative
8 12 (2.02%) Virtual Team
9 11 (1.85%) Algorithms
10 10 (1.68%) Derivative
11 9 (1.52%) FMCG
11 9 (1.52%) Management Information System
12 7 (1.18%) Animation
12 7 (1.18%) Cloud Native
12 7 (1.18%) Data Centre
12 7 (1.18%) Mobile App
12 7 (1.18%) Podcast
13 6 (1.01%) Video Conferencing
Operating Systems
1 42 (7.07%) Windows
2 41 (6.90%) Linux
3 22 (3.70%) Android
4 18 (3.03%) Apple iOS
5 11 (1.85%) Unix
6 7 (1.18%) Windows Server
7 6 (1.01%) Windows 10
8 3 (0.51%) CentOS
9 1 (0.17%) FreeRTOS
9 1 (0.17%) SafeRTOS
9 1 (0.17%) Windows 7
9 1 (0.17%) Windows Server 2008
9 1 (0.17%) Windows Server 2012
Processes & Methodologies
1 157 (26.43%) Agile Software Development
2 74 (12.46%) Analytics
3 69 (11.62%) Digital Marketing
4 68 (11.45%) B2B
5 62 (10.44%) Stakeholder Management
6 49 (8.25%) DevOps
7 48 (8.08%) Software Engineering
8 46 (7.74%) Project Management
9 44 (7.41%) BDD
9 44 (7.41%) OO
9 44 (7.41%) SDLC
9 44 (7.41%) TDD
10 42 (7.07%) MVC
11 36 (6.06%) Customer Segmentation
12 35 (5.89%) CRM
13 34 (5.72%) Business Intelligence
13 34 (5.72%) Machine Learning
14 33 (5.56%) B2B Marketing
15 31 (5.22%) Microservices
15 31 (5.22%) Test Automation
Programming Languages
1 110 (18.52%) SQL
2 104 (17.51%) Python
3 101 (17.00%) JavaScript
4 84 (14.14%) C#
5 67 (11.28%) Java
6 22 (3.70%) PHP
6 22 (3.70%) R
7 19 (3.20%) C++
7 19 (3.20%) TypeScript
8 15 (2.53%) C
8 15 (2.53%) Go
9 12 (2.02%) Ruby
10 11 (1.85%) T-SQL
11 9 (1.52%) Scala
12 8 (1.35%) Java 8
13 7 (1.18%) Bash Shell
13 7 (1.18%) Embedded C
14 6 (1.01%) PowerShell
15 4 (0.67%) ES6
16 3 (0.51%) Embedded C++
Qualifications
1 88 (14.81%) Degree
2 20 (3.37%) PhD
3 16 (2.69%) Master's Degree
3 16 (2.69%) SC Cleared
3 16 (2.69%) Security Cleared
4 10 (1.68%) Computer Science Degree
5 9 (1.52%) PRINCE2 Certification
6 5 (0.84%) ACCA
6 5 (0.84%) CIMA
7 4 (0.67%) ITIL Certification
8 2 (0.34%) CISA
8 2 (0.34%) Cisco Certification
8 2 (0.34%) CISM
8 2 (0.34%) CISSP
8 2 (0.34%) EMC Certification
8 2 (0.34%) ISEB
8 2 (0.34%) ISTQB
8 2 (0.34%) PMI Certification
8 2 (0.34%) Postgraduate
8 2 (0.34%) TOGAF Certification
Quality Assurance & Compliance
1 32 (5.39%) QA
2 15 (2.53%) EMIR
2 15 (2.53%) MiFID
3 13 (2.19%) Dodd-Frank
4 6 (1.01%) GDPR
5 3 (0.51%) Cyber Essentials
6 2 (0.34%) ISO/IEC 27001
6 2 (0.34%) SLA
7 1 (0.17%) COBIT
7 1 (0.17%) Data Quality
7 1 (0.17%) NCSC
7 1 (0.17%) NIST
7 1 (0.17%) PCI DSS
7 1 (0.17%) PMO
7 1 (0.17%) Solvency II
7 1 (0.17%) WCAG
System Software
1 42 (7.07%) Docker
2 19 (3.20%) Active Directory
3 9 (1.52%) Hyper-V
4 8 (1.35%) VMware Infrastructure
5 3 (0.51%) HDFS
5 3 (0.51%) Xen
6 2 (0.34%) Apache Flume
6 2 (0.34%) Firmware
Systems Management
1 30 (5.05%) Kubernetes
2 22 (3.70%) Ansible
2 22 (3.70%) Terraform
3 14 (2.36%) Opscode Chef
4 12 (2.02%) Puppet
5 8 (1.35%) Single Sign-On
6 6 (1.01%) SCCM
7 3 (0.51%) Kibana
8 2 (0.34%) MOM
9 1 (0.17%) Grafana
9 1 (0.17%) Graphite
9 1 (0.17%) Microsoft Intune
9 1 (0.17%) Nessus
9 1 (0.17%) Packer
9 1 (0.17%) Prometheus
9 1 (0.17%) SCOM
Vendors
1 70 (11.78%) Microsoft
2 62 (10.44%) Google
3 27 (4.55%) Adobe
4 21 (3.54%) Salesforce.com
5 15 (2.53%) Facebook
6 13 (2.19%) VMware
7 11 (1.85%) DoubleClick
7 11 (1.85%) SAP
8 9 (1.52%) Databricks
8 9 (1.52%) Instagram
8 9 (1.52%) Oracle
9 7 (1.18%) Cisco
10 6 (1.01%) Citrix
10 6 (1.01%) New Relic
10 6 (1.01%) ServiceNow
11 5 (0.84%) HubSpot
11 5 (0.84%) hybris
11 5 (0.84%) Twitter
11 5 (0.84%) Workday
11 5 (0.84%) Xamarin