Advertising Job Trends in England

Advertising
UK > England

The table below looks at the prevalence of the term Advertising in permanent job vacancies in England. Included is a benchmarking guide to the salaries offered in vacancies that cited Advertising over the 6 months leading up to 13 February 2026, comparing them to the same period in the previous two years.

6 months to
13 Feb 2026
Same period 2025 Same period 2024
Rank 235 187 281
Rank change year-on-year -48 +94 +107
Permanent jobs citing Advertising 504 744 660
As % of all permanent jobs in England 0.86% 1.66% 1.00%
As % of the General category 1.51% 2.45% 1.65%
Number of salaries quoted 358 265 554
10th Percentile £25,750 £38,750 £26,250
25th Percentile £30,000 £49,250 £33,855
Median annual salary (50th Percentile) £45,000 £62,500 £50,000
Median % change year-on-year -28.00% +25.00% -13.79%
75th Percentile £64,688 £78,750 £70,000
90th Percentile £85,750 £100,000 £85,000
UK median annual salary £45,000 £62,500 £50,000
% change year-on-year -28.00% +25.00% -10.71%

All General Skills
England

Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in England.

Permanent vacancies with a requirement for general skills 33,348 30,339 40,027
As % of all permanent jobs advertised in England 56.72% 67.63% 60.67%
Number of salaries quoted 18,621 14,008 30,463
10th Percentile £28,250 £32,500 £27,500
25th Percentile £35,000 £45,000 £37,500
Median annual salary (50th Percentile) £55,000 £60,000 £55,000
Median % change year-on-year -8.33% +9.09% -12.00%
75th Percentile £76,000 £83,500 £75,000
90th Percentile £98,750 £107,500 £95,000
UK median annual salary £53,000 £60,000 £55,000
% change year-on-year -11.67% +9.09% -10.57%

Advertising
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Advertising relative to all permanent IT jobs advertised in England.

Advertising job vacancy trend in England

Advertising
Salary Trend in England

Salary distribution trend for jobs in England citing Advertising.

Salary distribution trend for jobs in England citing Advertising

Advertising
Salary Histogram in England

Salary distribution for jobs citing Advertising in England over the 6 months to 13 February 2026.

Salary histogram for Advertising in England

Advertising
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the England region over the 6 months to 13 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -57 184 £62,500 -10.71% 100
North of England +74 127 £40,000 -29.20% 35
South West +21 70 £28,000 -49.09% 14
Yorkshire +26 68 £30,500 -44.54% 14
South East -68 60 £41,500 -37.36% 58
Midlands -18 37 £42,500 -22.73% 22
North West +32 31 £37,500 -31.82% 17
North East -4 28 £40,000 -30.43% 7
West Midlands -8 28 £42,500 -26.09% 13
East of England -22 21 £35,000 -32.04% 11
East Midlands -15 9 £42,500 - 9
Advertising
UK

Advertising
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 16 (3.17%) Microsoft Exchange
2 15 (2.98%) CMS
3 10 (1.98%) SharePoint
4 5 (0.99%) Apache
4 5 (0.99%) Apache Airflow
4 5 (0.99%) Confluence
5 4 (0.79%) WordPress
6 3 (0.60%) Apache Superset
7 2 (0.40%) Apache Spark
7 2 (0.40%) HCL Domino
7 2 (0.40%) HCL Notes
8 1 (0.20%) Drupal
8 1 (0.20%) Exchange Server 2003
8 1 (0.20%) Kinematics
8 1 (0.20%) Sitecore CMS
Applications
1 55 (10.91%) Microsoft Office
2 40 (7.94%) Microsoft Excel
3 12 (2.38%) Photoshop
4 11 (2.18%) Adobe Creative Suite
5 10 (1.98%) Adobe Premiere
6 8 (1.59%) Microsoft PowerPoint
7 5 (0.99%) InDesign
8 3 (0.60%) MS Visio
9 2 (0.40%) Adobe After Effects
9 2 (0.40%) DaVinci Resolve
9 2 (0.40%) Final Cut Pro
9 2 (0.40%) Revit
9 2 (0.40%) SOLIDWORKS
10 1 (0.20%) Acrobat
10 1 (0.20%) CATIA
10 1 (0.20%) Microsoft Project
10 1 (0.20%) Navisworks
10 1 (0.20%) PTC Creo
10 1 (0.20%) Siemens NX
10 1 (0.20%) Simulink
Business Applications
1 5 (0.99%) Visualfiles
2 4 (0.79%) Magento
3 3 (0.60%) SAP S/4HANA
4 2 (0.40%) FLEXCUBE
4 2 (0.40%) Odoo
4 2 (0.40%) OpenCart
4 2 (0.40%) Sage X3
5 1 (0.20%) Dynamics CRM
5 1 (0.20%) Payment Gateway
5 1 (0.20%) Salesforce CRM
5 1 (0.20%) SAP ERP
5 1 (0.20%) SAP MDG
5 1 (0.20%) Shopify
Cloud Services
1 57 (11.31%) Azure
2 43 (8.53%) Microsoft 365
3 41 (8.13%) SaaS
4 27 (5.36%) Google Ads
5 25 (4.96%) AWS
5 25 (4.96%) Power Platform
6 21 (4.17%) Google Analytics
7 20 (3.97%) Snowflake
8 12 (2.38%) Serverless
9 10 (1.98%) Dynamics 365
9 10 (1.98%) Fivetran
10 9 (1.79%) AWS Lambda
10 9 (1.79%) Azure DevOps
10 9 (1.79%) Entra ID
10 9 (1.79%) GitHub
10 9 (1.79%) OneDrive
11 8 (1.59%) GCP
12 7 (1.39%) AWS CloudFormation
12 7 (1.39%) MailChimp
13 5 (0.99%) Amazon CloudWatch
Communications & Networking
1 12 (2.38%) DNS
1 12 (2.38%) Firewall
2 11 (2.18%) SAN
3 9 (1.79%) Internet
4 7 (1.39%) DHCP
5 6 (1.19%) Wi-Fi
6 5 (0.99%) VLAN
6 5 (0.99%) VoIP
6 5 (0.99%) VPN
7 4 (0.79%) Broadband
7 4 (0.79%) Ethernet
7 4 (0.79%) HTTP
7 4 (0.79%) Network Security
8 3 (0.60%) SD-WAN
8 3 (0.60%) WAN
8 3 (0.60%) Wireless
9 2 (0.40%) ADSL
9 2 (0.40%) Cisco Wireless
9 2 (0.40%) NetScaler
9 2 (0.40%) SSL
Database & Business Intelligence
1 25 (4.96%) Power BI
2 22 (4.37%) SQL Server
3 14 (2.78%) Tableau
4 13 (2.58%) Looker
5 7 (1.39%) MongoDB
6 6 (1.19%) Amazon RDS
6 6 (1.19%) Data Warehouse
7 5 (0.99%) Azure SQL Database
7 5 (0.99%) BigQuery
7 5 (0.99%) MySQL
7 5 (0.99%) PostgreSQL
8 3 (0.60%) Amazon Redshift
8 3 (0.60%) Data Vault
8 3 (0.60%) NoSQL
8 3 (0.60%) SQL Server Integration Services
9 2 (0.40%) DynamoDB
9 2 (0.40%) SQL Server Reporting Services
10 1 (0.20%) Apache Cassandra
10 1 (0.20%) Oracle Database 10g
10 1 (0.20%) RDBMS
Development Applications
1 21 (4.17%) JIRA
2 16 (3.17%) Git
2 16 (3.17%) GitLab
3 14 (2.78%) Jenkins
4 7 (1.39%) Bitbucket
5 5 (0.99%) Selenium
6 2 (0.40%) Postman
6 2 (0.40%) Rational DOORS
6 2 (0.40%) REST Assured
6 2 (0.40%) TestRail
7 1 (0.20%) Appium
7 1 (0.20%) Charles Proxy
7 1 (0.20%) Cucumber
7 1 (0.20%) Cypress.io
7 1 (0.20%) Fiddler
7 1 (0.20%) LSMW
7 1 (0.20%) MLflow
7 1 (0.20%) mountebank
7 1 (0.20%) Subversion
7 1 (0.20%) WebDriver
General
1 147 (29.17%) Social Skills
2 125 (24.80%) Finance
3 122 (24.21%) Marketing
4 87 (17.26%) Manufacturing
5 62 (12.30%) Analytical Skills
6 28 (5.56%) Retail
7 21 (4.17%) French Language
8 18 (3.57%) Law
8 18 (3.57%) Organisational Skills
9 17 (3.37%) Influencing Skills
9 17 (3.37%) Legal
10 13 (2.58%) Banking
11 12 (2.38%) Presentation Skills
12 8 (1.59%) Investment Banking
13 7 (1.39%) Games
13 7 (1.39%) German Language
13 7 (1.39%) Inclusion and Diversity
13 7 (1.39%) Public Sector
14 5 (0.99%) Documentation Skills
14 5 (0.99%) Fire and Rescue
Job Titles
1 60 (11.90%) Analyst
2 56 (11.11%) Senior
3 42 (8.33%) Consultant
4 33 (6.55%) IT Support
5 32 (6.35%) Support Technician
6 31 (6.15%) Support Analyst
7 29 (5.75%) Recruitment Consultant
7 29 (5.75%) Support Engineer
8 24 (4.76%) Senior Manager
9 22 (4.37%) Development Manager
9 22 (4.37%) Technical Support
10 20 (3.97%) Business Development Manager
10 20 (3.97%) Business Manager
10 20 (3.97%) Lead
11 19 (3.77%) Technical Engineer
11 19 (3.77%) Technical Support Engineer
12 16 (3.17%) Sales Manager
13 15 (2.98%) Account Manager
13 15 (2.98%) Developer
13 15 (2.98%) Trainee
Libraries, Frameworks & Software Standards
1 18 (3.57%) HTML
2 11 (2.18%) CSS
3 10 (1.98%) HTML5
4 8 (1.59%) RESTful
5 6 (1.19%) .NET
5 6 (1.19%) AngularJS
6 5 (0.99%) ASP.NET
6 5 (0.99%) React
7 4 (0.79%) .NET Core
7 4 (0.79%) ASP.NET MVC
7 4 (0.79%) ASP.NET Web API
7 4 (0.79%) Kafka
7 4 (0.79%) LINQ
7 4 (0.79%) Node.js
7 4 (0.79%) Playwright
7 4 (0.79%) PyTorch
7 4 (0.79%) Spring
7 4 (0.79%) Spring Boot
7 4 (0.79%) XML
8 3 (0.60%) OAuth
Miscellaneous
1 41 (8.13%) Driving Licence
2 39 (7.74%) Self-Motivation
2 39 (7.74%) Social Media
3 26 (5.16%) Onboarding
4 22 (4.37%) Renewable Energy
5 18 (3.57%) Digital Media
6 17 (3.37%) Blog
7 15 (2.98%) Management Information System
8 12 (2.38%) Product Ownership
9 8 (1.59%) Analytical Mindset
9 8 (1.59%) Video Editing
10 7 (1.39%) Enterprise Software
10 7 (1.39%) Graphic Design
10 7 (1.39%) Robotics
11 5 (0.99%) CCTV
11 5 (0.99%) Cloud Native
11 5 (0.99%) Mobile App
11 5 (0.99%) Photography
12 4 (0.79%) Industrial Internet of Things
12 4 (0.79%) Reinsurance
Operating Systems
1 42 (8.33%) Windows
2 18 (3.57%) Linux
3 16 (3.17%) Mac OS
4 11 (2.18%) Android
5 10 (1.98%) Apple iOS
6 9 (1.79%) Windows Server
7 6 (1.19%) Windows 10
8 5 (0.99%) Robot Operating System
9 3 (0.60%) Red Hat Enterprise Linux
10 1 (0.20%) CentOS
10 1 (0.20%) FreeRTOS
10 1 (0.20%) HPUX
10 1 (0.20%) Solaris
10 1 (0.20%) Unix
10 1 (0.20%) Windows 7
10 1 (0.20%) Windows Server 2003
10 1 (0.20%) Windows Server 2008
Processes & Methodologies
1 80 (15.87%) Business Development
2 79 (15.67%) Agile
3 71 (14.09%) Problem-Solving
4 67 (13.29%) B2B
5 59 (11.71%) Analytics
6 57 (11.31%) Customer Service
7 45 (8.93%) Decision-Making
8 43 (8.53%) Project Management
9 42 (8.33%) Stakeholder Management
10 37 (7.34%) AI
11 36 (7.14%) Digital Marketing
12 31 (6.15%) B2B Sales
12 31 (6.15%) Business Intelligence
12 31 (6.15%) CRM
12 31 (6.15%) ERP
13 30 (5.95%) CI/CD
13 30 (5.95%) Mentoring
14 29 (5.75%) Customer Experience
14 29 (5.75%) DevOps
15 27 (5.36%) SEO
Programming Languages
1 58 (11.51%) SQL
2 43 (8.53%) Python
3 16 (3.17%) JavaScript
4 11 (2.18%) Java
5 9 (1.79%) PowerShell
6 8 (1.59%) ANSI SQL
6 8 (1.59%) C#
6 8 (1.59%) TypeScript
7 7 (1.39%) C++
8 6 (1.19%) Bash
9 4 (0.79%) ActionScript
9 4 (0.79%) ActionScript 3.0
9 4 (0.79%) Objective-C
10 2 (0.40%) C
11 1 (0.20%) ABAP
11 1 (0.20%) Embedded C
11 1 (0.20%) MATLAB
11 1 (0.20%) Perl
11 1 (0.20%) Scala
11 1 (0.20%) T-SQL
Qualifications
1 71 (14.09%) Degree
2 24 (4.76%) ACCA
3 23 (4.56%) CIMA
4 20 (3.97%) SC Cleared
4 20 (3.97%) Security Cleared
5 19 (3.77%) HNC
6 14 (2.78%) Computer Science Degree
7 12 (2.38%) DBS Check
8 11 (2.18%) PMI Certification
8 11 (2.18%) PMP
9 6 (1.19%) ITIL Certification
9 6 (1.19%) Microsoft Certified Professional
10 5 (0.99%) CAPM
10 5 (0.99%) CISA
10 5 (0.99%) CISSP
11 4 (0.79%) CISM
11 4 (0.79%) Master's Degree
12 3 (0.60%) AWS Certification
12 3 (0.60%) AWS Certified DevOps Engineer
12 3 (0.60%) Azure Certification
Quality Assurance & Compliance
1 15 (2.98%) QA
2 10 (1.98%) Data Quality
2 10 (1.98%) SLA
3 9 (1.79%) GDPR
4 7 (1.39%) Accessibility
4 7 (1.39%) ISO/IEC 27001
5 4 (0.79%) PCI DSS
5 4 (0.79%) Sarbanes-Oxley
6 3 (0.60%) Actionable Recommendations
6 3 (0.60%) Cyber Essentials
6 3 (0.60%) ISO 9001
6 3 (0.60%) PMO
7 2 (0.40%) ISO 19650
8 1 (0.20%) EU AI Act
8 1 (0.20%) GMP
8 1 (0.20%) GRC
8 1 (0.20%) HIPAA
8 1 (0.20%) NIST
8 1 (0.20%) SEPA
8 1 (0.20%) WCAG
System Software
1 42 (8.33%) Active Directory
2 23 (4.56%) VMware Infrastructure
3 11 (2.18%) Docker
3 11 (2.18%) Hyper-V
4 4 (0.79%) Firmware
5 1 (0.20%) NLBS
5 1 (0.20%) Postfix
5 1 (0.20%) Virtual Machines
5 1 (0.20%) VMware ESXi
5 1 (0.20%) VMware NSX
Systems Management
1 17 (3.37%) Kubernetes
2 10 (1.98%) Terraform
3 9 (1.79%) Ansible
4 8 (1.59%) Grafana
5 7 (1.39%) Prometheus
6 6 (1.19%) Control-M
6 6 (1.19%) Microsoft Intune
7 4 (0.79%) Functional Safety
8 3 (0.60%) Argo
9 2 (0.40%) Istio
9 2 (0.40%) Red Hat Satellite
9 2 (0.40%) SmoothWall
9 2 (0.40%) vCenter Server
10 1 (0.20%) Nessus
10 1 (0.20%) PaperCut
10 1 (0.20%) Progress Chef
10 1 (0.20%) Puppet
10 1 (0.20%) RSA Archer
10 1 (0.20%) Single Sign-On
Vendors
1 132 (26.19%) Microsoft
2 46 (9.13%) Google
3 28 (5.56%) VMware
4 18 (3.57%) Adobe
5 15 (2.98%) Facebook
5 15 (2.98%) YouTube
6 14 (2.78%) Salesforce
7 13 (2.58%) Instagram
8 11 (2.18%) Apple
8 11 (2.18%) SAP
8 11 (2.18%) ServiceNow
9 9 (1.79%) TikTok
10 7 (1.39%) Oracle
11 5 (0.99%) CheckPoint
11 5 (0.99%) Cisco
11 5 (0.99%) HP
11 5 (0.99%) HubSpot
12 4 (0.79%) Databricks
12 4 (0.79%) Informatica
12 4 (0.79%) Pardot