Period
to 15 October 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 15 October 2021 with a comparison to the same period over the previous 2 years.

Advertising
UK > England
6 months to
15 Oct 2021
Same period 2020 Same period 2019
Rank 231 322 315
Rank change year-on-year +91 -7 -161
Permanent jobs citing Advertising 1,690 421 1,334
As % of all permanent jobs advertised in England 1.54% 0.96% 1.05%
As % of the General category 2.64% 1.87% 1.89%
Number of salaries quoted 826 361 1,173
10th Percentile £31,250 £35,000 £29,000
25th Percentile £41,250 £45,000 £40,000
Median annual salary (50th Percentile) £55,000 £60,000 £55,000
Median % change year-on-year -8.33% +9.09% +4.76%
75th Percentile £75,000 £77,500 £72,500
90th Percentile £88,750 £94,000 £90,000
UK median annual salary £52,500 £57,500 £52,500
% change year-on-year -8.70% +9.52% -

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 64,076 22,509 70,548
As % of all permanent IT jobs advertised in England 58.25% 51.09% 55.49%
Number of salaries quoted 40,032 18,308 54,508
10th Percentile £31,250 £32,500 £28,500
25th Percentile £42,335 £42,250 £37,500
Median annual salary (50th Percentile) £57,500 £57,500 £53,700
Median % change year-on-year - +7.08% +3.27%
75th Percentile £78,750 £77,500 £72,500
90th Percentile £97,500 £97,500 £90,000
UK median annual salary £57,500 £56,000 £52,500
% change year-on-year +2.68% +6.67% +5.00%

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a proportion of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Salary Trend in England

3-month moving average salary quoted in jobs citing Advertising in England.

Salary trend for Advertising in England

Advertising
Salary Histogram in England

Salary distribution for jobs citing Advertising in England over the 6 months to 15 October 2021.

Salary histogram for Advertising in England

Advertising
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the England region over the 6 months to 15 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +90 1,216 £60,000 -12.41% 136
South East -32 193 £47,500 -5.00% 34
North of England -72 92 £45,000 - 66
North West -60 58 £55,000 +22.22% 36
East of England -86 51 £27,500 -54.17% 23
Midlands -98 51 £50,000 +25.00% 38
South West -90 43 £45,000 - 17
West Midlands -80 40 £50,000 +17.65% 26
Yorkshire -81 28 £35,000 +14.75% 10
East Midlands -61 11 £44,938 +32.17% 12
North East -31 6 £24,155 - 20
Advertising
UK

For the 6 months to 15 October 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Advertising.

1 536 (31.72%) Marketing
2 496 (29.35%) Agile Software Development
3 410 (24.26%) Social Skills
4 323 (19.11%) SQL
5 292 (17.28%) Analytics
6 283 (16.75%) Google
7 277 (16.39%) Finance
8 275 (16.27%) JavaScript
9 241 (14.26%) Analytical Skills
10 229 (13.55%) Python
11 228 (13.49%) Microsoft
12 227 (13.43%) Problem-Solving
13 219 (12.96%) Degree
14 198 (11.72%) AWS
15 194 (11.48%) Social Media
16 193 (11.42%) Azure
17 190 (11.24%) Digital Marketing
18 184 (10.89%) HTML
19 165 (9.76%) Java
20 159 (9.41%) Retail
21 148 (8.76%) SQL Server
22 146 (8.64%) Facebook
23 137 (8.11%) Business Intelligence
24 133 (7.87%) C#
25 126 (7.46%) Project Management
26 123 (7.28%) DevOps
27 121 (7.16%) GCP
28 120 (7.10%) Mentoring
29 119 (7.04%) User Experience
30 118 (6.98%) .NET

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 58 (3.43%) CMS
2 27 (1.60%) Apache Spark
3 17 (1.01%) Elasticsearch
4 16 (0.95%) WordPress
5 12 (0.71%) SharePoint
6 11 (0.65%) SAS
7 8 (0.47%) Apache Airflow
8 7 (0.41%) Apache
8 7 (0.41%) Confluence
9 6 (0.36%) Drupal
10 5 (0.30%) Umbraco
11 4 (0.24%) MS Exchange
11 4 (0.24%) Oracle SOA Suite
11 4 (0.24%) Sitecore CMS
12 3 (0.18%) Headless CMS
13 2 (0.12%) Apache Pig
13 2 (0.12%) IIS
13 2 (0.12%) SharePoint 2010
14 1 (0.059%) Kentico
14 1 (0.059%) OpenStack
Applications
1 89 (5.27%) Microsoft Excel
2 56 (3.31%) Photoshop
3 47 (2.78%) Microsoft Office
4 42 (2.49%) Adobe Premiere
5 39 (2.31%) Adobe After Effects
6 38 (2.25%) Microsoft PowerPoint
7 22 (1.30%) Adobe Illustrator
8 19 (1.12%) InDesign
9 15 (0.89%) Adobe Creative Suite
10 14 (0.83%) Sketch
11 13 (0.77%) Adobe XD
12 12 (0.71%) Microsoft Project
13 9 (0.53%) SPSS
14 8 (0.47%) InVision
15 7 (0.41%) Figma
15 7 (0.41%) MS Visio
16 5 (0.30%) Acrobat
16 5 (0.30%) UserZoom
17 4 (0.24%) Marvel
17 4 (0.24%) Spreadsheet
Business Applications
1 26 (1.54%) Dynamics CRM
2 15 (0.89%) Magento
3 13 (0.77%) NetSuite
4 2 (0.12%) Academy Revenues and Benefits
4 2 (0.12%) Adobe Campaign
4 2 (0.12%) BambooHR
4 2 (0.12%) FINCAD Analytics
4 2 (0.12%) IBM Planning Analytics
4 2 (0.12%) Payment Gateway
4 2 (0.12%) Sprinklr
4 2 (0.12%) Unica
4 2 (0.12%) Workfront
5 1 (0.059%) Elite 3E
5 1 (0.059%) Oracle Cash Management
5 1 (0.059%) Oracle EBS
5 1 (0.059%) Oracle ERP
5 1 (0.059%) Oracle Financials
5 1 (0.059%) Oracle Payroll
5 1 (0.059%) Oracle Receivables
Cloud Services
1 198 (11.72%) AWS
2 193 (11.42%) Azure
3 121 (7.16%) GCP
4 99 (5.86%) Google Analytics
4 99 (5.86%) Power Platform
5 56 (3.31%) Google Ads
6 50 (2.96%) SaaS
7 42 (2.49%) Adobe Creative Cloud
8 35 (2.07%) Microsoft 365
9 33 (1.95%) Snowflake
10 26 (1.54%) GitHub
11 21 (1.24%) Datadog
12 19 (1.12%) Dynamics 365
12 19 (1.12%) Google Tag Manager
12 19 (1.12%) IaaS
13 15 (0.89%) Amazon Alexa
13 15 (0.89%) PaaS
14 14 (0.83%) npm
15 13 (0.77%) Amazon SQS
16 12 (0.71%) Facebook Ads
Communications & Networking
1 48 (2.84%) Internet
2 27 (1.60%) Intranet
3 24 (1.42%) Broadband
4 12 (0.71%) HTTP
5 10 (0.59%) Firewall
6 9 (0.53%) DAB
7 8 (0.47%) DNS
7 8 (0.47%) TCP/IP
8 7 (0.41%) LAN
8 7 (0.41%) VPN
9 6 (0.36%) Wireless
10 5 (0.30%) Remote Desktop
10 5 (0.30%) SAN
11 4 (0.24%) FTP
11 4 (0.24%) SSH
11 4 (0.24%) Wi-Fi
12 3 (0.18%) 5G
12 3 (0.18%) DHCP
12 3 (0.18%) Network Security
13 2 (0.12%) Asterisk PBX
Database & Business Intelligence
1 148 (8.76%) SQL Server
2 91 (5.38%) Power BI
3 89 (5.27%) Relational Database
4 80 (4.73%) Tableau
5 63 (3.73%) Data Warehouse
6 58 (3.43%) Big Data
6 58 (3.43%) MongoDB
7 42 (2.49%) SQL Server Reporting Services
8 41 (2.43%) PostgreSQL
9 34 (2.01%) SQL Server Integration Services
10 31 (1.83%) MySQL
11 29 (1.72%) SQL Server 2019
12 28 (1.66%) BigQuery
13 27 (1.60%) Amazon Redshift
13 27 (1.60%) Data Mining
14 25 (1.48%) NoSQL
15 18 (1.07%) Apache Cassandra
16 15 (0.89%) Azure SQL Database
16 15 (0.89%) Data Lake
17 14 (0.83%) Hadoop
Development Applications
1 82 (4.85%) JIRA
2 61 (3.61%) Git (software)
3 39 (2.31%) Visual Studio
4 30 (1.78%) Jenkins
4 30 (1.78%) Team Foundation Server
5 26 (1.54%) Selenium
6 21 (1.24%) Octopus Deploy
7 19 (1.12%) Cucumber
8 13 (0.77%) GitLab
9 12 (0.71%) CircleCI
9 12 (0.71%) TeamCity
9 12 (0.71%) webpack
10 11 (0.65%) Bitbucket
10 11 (0.65%) Cypress.io
10 11 (0.65%) REST Assured
10 11 (0.65%) Spock
11 8 (0.47%) ERwin
11 8 (0.47%) JMeter
12 7 (0.41%) PowerDesigner
12 7 (0.41%) Subversion
General
1 536 (31.72%) Marketing
2 410 (24.26%) Social Skills
3 277 (16.39%) Finance
4 241 (14.26%) Analytical Skills
5 159 (9.41%) Retail
6 60 (3.55%) Organisational Skills
7 56 (3.31%) Games
8 49 (2.90%) Legal
9 40 (2.37%) Inclusion and Diversity
10 38 (2.25%) Law
10 38 (2.25%) Presentation Skills
11 32 (1.89%) Automotive
12 31 (1.83%) Banking
12 31 (1.83%) Pharmaceutical
13 30 (1.78%) Publishing
14 22 (1.30%) Brand Awareness
15 20 (1.18%) French Language
16 17 (1.01%) Investment Banking
17 16 (0.95%) Multimedia
17 16 (0.95%) Telecoms
Job Titles
1 370 (21.89%) Developer
2 181 (10.71%) Analyst
3 97 (5.74%) Architect
4 79 (4.67%) Business Analyst
5 74 (4.38%) Project Manager
6 62 (3.67%) Senior Developer
7 58 (3.43%) Marketing Executive
8 57 (3.37%) Solutions Architect
9 53 (3.14%) Designer
9 53 (3.14%) Digital Executive
10 52 (3.08%) Marketing Manager
11 47 (2.78%) .NET Developer
12 43 (2.54%) IT Manager
13 42 (2.49%) Full Stack Developer
13 42 (2.49%) Java Developer
14 41 (2.43%) Digital Marketing Executive
15 38 (2.25%) Development Manager
15 38 (2.25%) Senior Manager
16 36 (2.13%) Senior Analyst
17 35 (2.07%) Software Engineer
Libraries, Frameworks & Software Standards
1 184 (10.89%) HTML
2 118 (6.98%) .NET
3 115 (6.80%) React
4 101 (5.98%) CSS
5 87 (5.15%) Node.js
6 70 (4.14%) OLE
7 67 (3.96%) REST
8 65 (3.85%) HTML5
9 61 (3.61%) RESTful
10 59 (3.49%) Web Services
11 56 (3.31%) GraphQL
12 54 (3.20%) jQuery
13 51 (3.02%) ASP.NET
14 45 (2.66%) .NET Core
15 41 (2.43%) CSS3
15 41 (2.43%) Django
16 40 (2.37%) AngularJS
17 39 (2.31%) Spring
18 37 (2.19%) Kafka
19 34 (2.01%) Flask
Miscellaneous
1 194 (11.48%) Social Media
2 119 (7.04%) User Experience
3 79 (4.67%) Digital Media
4 69 (4.08%) Virtual Team
5 61 (3.61%) Algorithms
6 49 (2.90%) Driving Licence
7 43 (2.54%) Data Structures
8 40 (2.37%) Greenfield Project
9 35 (2.07%) Marketing Technology
10 33 (1.95%) Self-Motivation
11 32 (1.89%) Podcast
12 29 (1.72%) Motion Graphics
13 27 (1.60%) Mobile App
14 26 (1.54%) Animation
14 26 (1.54%) EPoS
15 24 (1.42%) Blog
15 24 (1.42%) Cloud Native
16 21 (1.24%) FMCG
17 20 (1.18%) Foreign Exchange (FX)
17 20 (1.18%) Video Editing
Operating Systems
1 68 (4.02%) Linux
2 57 (3.37%) Windows
3 36 (2.13%) Android
4 28 (1.66%) Apple iOS
5 26 (1.54%) Unix
6 16 (0.95%) Windows 10
7 12 (0.71%) Windows Server
8 9 (0.53%) Mac OS
9 5 (0.30%) Ubuntu
10 4 (0.24%) Mac OS X
11 3 (0.18%) Embedded Linux
12 2 (0.12%) CentOS
13 1 (0.059%) Debian
13 1 (0.059%) Windows Server 2003
13 1 (0.059%) Windows Server 2012
13 1 (0.059%) Windows Server 2016
13 1 (0.059%) Windows Server 2019
Processes & Methodologies
1 496 (29.35%) Agile Software Development
2 292 (17.28%) Analytics
3 227 (13.43%) Problem-Solving
4 190 (11.24%) Digital Marketing
5 137 (8.11%) Business Intelligence
6 126 (7.46%) Project Management
7 123 (7.28%) DevOps
8 120 (7.10%) Mentoring
9 118 (6.98%) CRM
10 110 (6.51%) Software Engineering
11 109 (6.45%) B2B
12 101 (5.98%) SEO
12 101 (5.98%) TDD
13 99 (5.86%) Stakeholder Management
14 97 (5.74%) Waterfall
15 96 (5.68%) SDLC
16 92 (5.44%) Full Stack Development
16 92 (5.44%) OO
17 90 (5.33%) Machine Learning
18 87 (5.15%) Computer Science
Programming Languages
1 323 (19.11%) SQL
2 275 (16.27%) JavaScript
3 229 (13.55%) Python
4 165 (9.76%) Java
5 133 (7.87%) C#
6 88 (5.21%) TypeScript
7 63 (3.73%) R
8 53 (3.14%) Java 8
9 48 (2.84%) C++
10 45 (2.66%) T-SQL
11 36 (2.13%) Go
12 30 (1.78%) Kotlin
13 24 (1.42%) C
13 24 (1.42%) Ruby
14 23 (1.36%) PHP
15 22 (1.30%) Elixir
16 21 (1.24%) ES6
17 19 (1.12%) Java 11
18 14 (0.83%) Data Analysis Expressions (DAX)
18 14 (0.83%) Scala
Qualifications
1 219 (12.96%) Degree
2 31 (1.83%) Master's Degree
3 26 (1.54%) Computer Science Degree
4 13 (0.77%) PhD
4 13 (0.77%) Security Cleared
5 12 (0.71%) Numerate Degree
6 9 (0.53%) ISEB
6 9 (0.53%) ITIL Certification
7 8 (0.47%) SC Cleared
7 8 (0.47%) TOGAF Certification
8 7 (0.41%) Microsoft Certification
9 6 (0.36%) DV Cleared
10 5 (0.30%) PMP
11 4 (0.24%) CBAP
11 4 (0.24%) CISM
11 4 (0.24%) CISSP
11 4 (0.24%) MCDST
11 4 (0.24%) PRINCE2 Certification
12 3 (0.18%) ITIL Foundation Certificate
12 3 (0.18%) PMI Certification
Quality Assurance & Compliance
1 80 (4.73%) QA
2 36 (2.13%) Data Quality
3 28 (1.66%) GDPR
4 11 (0.65%) EMIR
4 11 (0.65%) MiFID
5 9 (0.53%) Dodd-Frank
5 9 (0.53%) ISO/IEC 27001
6 4 (0.24%) Accessibility
6 4 (0.24%) Actionable Recommendations
6 4 (0.24%) NIST
7 3 (0.18%) COBIT
7 3 (0.18%) SLA
8 2 (0.12%) ISO 9001
8 2 (0.12%) PMO
8 2 (0.12%) SOC 2
8 2 (0.12%) Solvency II
9 1 (0.059%) ISO/IEC 20000
9 1 (0.059%) Sarbanes-Oxley
9 1 (0.059%) WCAG
System Software
1 102 (6.04%) Docker
2 44 (2.60%) Active Directory
3 12 (0.71%) VMware Infrastructure
4 10 (0.59%) Hyper-V
5 5 (0.30%) Firmware
6 4 (0.24%) vSphere
7 2 (0.12%) Apache Flume
7 2 (0.12%) StorNext
7 2 (0.12%) Virtual Machines
7 2 (0.12%) Xsan
8 1 (0.059%) Microsoft Virtual Server
8 1 (0.059%) NFS
8 1 (0.059%) Virtual Servers
8 1 (0.059%) VMware NSX
Systems Management
1 94 (5.56%) Kubernetes
2 77 (4.56%) Terraform
3 10 (0.59%) SCCM
4 9 (0.53%) Grafana
4 9 (0.53%) Prometheus
5 7 (0.41%) Jamf Pro
5 7 (0.41%) Opscode Chef
6 6 (0.36%) Ansible
7 4 (0.24%) Single Sign-On
8 3 (0.18%) EMC NetWorker
9 2 (0.12%) Microsoft Intune
10 1 (0.059%) EnCase
10 1 (0.059%) FTK
10 1 (0.059%) Kibana
10 1 (0.059%) Marathon
10 1 (0.059%) MOM
10 1 (0.059%) Proxmox
10 1 (0.059%) SCOM
Vendors
1 283 (16.75%) Google
2 228 (13.49%) Microsoft
3 146 (8.64%) Facebook
4 100 (5.92%) Adobe
5 70 (4.14%) Apple
6 66 (3.91%) Twitter
7 63 (3.73%) Instagram
8 49 (2.90%) TikTok
9 42 (2.49%) Oracle
9 42 (2.49%) Snapchat
10 41 (2.43%) DoubleClick
11 40 (2.37%) Salesforce.com
12 30 (1.78%) YouTube
13 14 (0.83%) Avid
13 14 (0.83%) VMware
14 13 (0.77%) Workday
15 12 (0.71%) Dell
15 12 (0.71%) IBM
16 11 (0.65%) Databricks
17 10 (0.59%) PagerDuty