Period
to 27 October 2021

The following table provides summary statistics for permanent job vacancies advertised in the East of England with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 27 October 2021 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > East of England
6 months to
27 Oct 2021
Same period 2020 Same period 2019
Rank 175 129 245
Rank change year-on-year -46 +116 +37
Permanent jobs citing Google Analytics 56 3 24
As % of all permanent jobs advertised in the East of England 1.01% 0.17% 0.35%
As % of the Cloud Services category 3.14% 0.40% 1.15%
Number of salaries quoted 39 3 23
10th Percentile " £31,500 £33,250
25th Percentile £19,000 £31,875 £37,500
Median annual salary (50th Percentile) £27,500 £35,000 £45,000
Median % change year-on-year -21.43% -22.22% +2.86%
75th Percentile £38,250 £45,000 £60,000
90th Percentile £47,750 £49,500 £65,000
England median annual salary £45,000 £50,000 £45,000
% change year-on-year -10.00% +11.11% +12.50%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East of England with a requirement for cloud computing skills.

All Cloud Skills
East of England
Permanent vacancies with a requirement for cloud computing skills 1,785 748 2,081
As % of all permanent IT jobs advertised in the East of England 32.08% 41.14% 30.62%
Number of salaries quoted 1,213 615 1,575
10th Percentile £25,750 £28,500 £27,850
25th Percentile £34,000 £37,125 £36,750
Median annual salary (50th Percentile) £47,500 £47,500 £48,500
Median % change year-on-year - -2.06% -3.00%
75th Percentile £65,000 £65,000 £61,250
90th Percentile £77,500 £91,250 £75,000
England median annual salary £60,000 £60,000 £55,000
% change year-on-year - +9.09% -

Google Analytics
Job Vacancy Trend in the East of England

Job postings citing Google Analytics as a proportion of all IT jobs advertised in the East of England.

Job vacancy trend for Google Analytics in the East of England

Google Analytics
Salary Trend in the East of England

3-month moving average salary quoted in jobs citing Google Analytics in the East of England.

Salary trend for Google Analytics in the East of England

Google Analytics
Salary Histogram in the East of England

Salary distribution for jobs citing Google Analytics in the East of England over the 6 months to 27 October 2021.

Salary histogram for Google Analytics in the East of England

Google Analytics
Job Locations in the East of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the East of England region over the 6 months to 27 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hertfordshire - 35 £26,500 - 4
Bedfordshire - 7 - -
Cambridgeshire - 6 £46,250 - 4
Essex -11 4 £67,500 +92.86%
Norfolk - 4 £26,500 - 2
Google Analytics
England

For the 6 months to 27 October 2021, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the East of England region with a requirement for Google Analytics.

1 56 (100.00%) Google
1 56 (100.00%) Analytics
2 54 (96.43%) Marketing
3 41 (73.21%) Digital Marketing
4 35 (62.50%) SEO
5 34 (60.71%) Email Marketing
5 34 (60.71%) Social Media
5 34 (60.71%) Social Skills
6 33 (58.93%) Advertising
7 30 (53.57%) Time Management
7 30 (53.57%) Data Interpretation
8 25 (44.64%) Apple
9 23 (41.07%) Content Marketing
10 21 (37.50%) Content Management
11 20 (35.71%) Digital Media
12 18 (32.14%) Online Marketing
12 18 (32.14%) Recruitment Marketing
13 15 (26.79%) HTML
14 14 (25.00%) Problem-Solving
15 12 (21.43%) Data Analysis
15 12 (21.43%) Publishing
16 11 (19.64%) Inclusion and Diversity
17 9 (16.07%) A/B Testing
17 9 (16.07%) User Experience
17 9 (16.07%) CMS
17 9 (16.07%) Pay per click
18 8 (14.29%) CSS
18 8 (14.29%) Analytical Skills
18 8 (14.29%) Prototyping
19 7 (12.50%) Pharmaceutical

Google Analytics
Co-occurring IT Skills in the East of England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (16.07%) CMS
2 2 (3.57%) Drupal
3 1 (1.79%) ColdFusion
3 1 (1.79%) WordPress
Applications
1 1 (1.79%) Adobe Creative Suite
Business Applications
1 2 (3.57%) Sprinklr
Cloud Services
1 6 (10.71%) Google Tag Manager
2 5 (8.93%) Google Data Studio
3 4 (7.14%) Adobe Analytics
4 3 (5.36%) Power Platform
5 2 (3.57%) Google Ads
5 2 (3.57%) Google Docs
5 2 (3.57%) Veeva
6 1 (1.79%) Firebase
6 1 (1.79%) GCP
Database & Business Intelligence
1 5 (8.93%) Tableau
2 3 (5.36%) Power BI
3 2 (3.57%) Spotfire
4 1 (1.79%) BigQuery
Development Applications
1 1 (1.79%) Git (software)
General
1 54 (96.43%) Marketing
2 34 (60.71%) Social Skills
3 33 (58.93%) Advertising
4 12 (21.43%) Publishing
5 11 (19.64%) Inclusion and Diversity
6 8 (14.29%) Analytical Skills
7 7 (12.50%) Pharmaceutical
8 6 (10.71%) Finance
8 6 (10.71%) Police
9 5 (8.93%) Automotive
10 2 (3.57%) Influencing Skills
10 2 (3.57%) Law
11 1 (1.79%) Legal
Job Titles
1 26 (46.43%) Marketing Executive
2 11 (19.64%) Digital Executive
2 11 (19.64%) Digital Marketing Executive
3 8 (14.29%) Senior Marketing Executive
4 7 (12.50%) Campaign Executive
5 5 (8.93%) Marketing Assistant
5 5 (8.93%) Web Manager
5 5 (8.93%) Website Manager
6 3 (5.36%) Project Leader
7 2 (3.57%) Designer
7 2 (3.57%) Digital Marketing Manager
7 2 (3.57%) Marketing Manager
7 2 (3.57%) User Experience Manager
7 2 (3.57%) User Experience Researcher
7 2 (3.57%) UX Designer
8 1 (1.79%) Data Analytics Engineer
8 1 (1.79%) Data Engineer
8 1 (1.79%) E-CommerceWebmaster
8 1 (1.79%) SEO Expert
8 1 (1.79%) Technical Web Analyst
Libraries, Frameworks & Software Standards
1 15 (26.79%) HTML
2 8 (14.29%) CSS
3 6 (10.71%) .NET
4 1 (1.79%) CSS3
4 1 (1.79%) HTML5
4 1 (1.79%) React Native
4 1 (1.79%) Sass
4 1 (1.79%) WebGL
4 1 (1.79%) WebXR
Miscellaneous
1 34 (60.71%) Social Media
2 20 (35.71%) Digital Media
3 9 (16.07%) User Experience
4 6 (10.71%) Management Information System
5 2 (3.57%) Life Science
6 1 (1.79%) Blog
6 1 (1.79%) Data Structures
6 1 (1.79%) Self-Motivation
Processes & Methodologies
1 56 (100.00%) Analytics
2 41 (73.21%) Digital Marketing
3 35 (62.50%) SEO
4 34 (60.71%) Email Marketing
5 30 (53.57%) Data Interpretation
5 30 (53.57%) Time Management
6 23 (41.07%) Content Marketing
7 21 (37.50%) Content Management
8 18 (32.14%) Online Marketing
8 18 (32.14%) Recruitment Marketing
9 14 (25.00%) Problem-Solving
10 12 (21.43%) Data Analysis
11 9 (16.07%) A/B Testing
11 9 (16.07%) Pay per click
12 8 (14.29%) Prototyping
13 7 (12.50%) Inventory Management
14 6 (10.71%) Process Improvement
14 6 (10.71%) Qualitative Analysis
14 6 (10.71%) User Research
14 6 (10.71%) Wireframes
Programming Languages
1 6 (10.71%) PL/1
2 3 (5.36%) JavaScript
3 2 (3.57%) PHP
4 1 (1.79%) Java
4 1 (1.79%) Perl
4 1 (1.79%) Python
4 1 (1.79%) Ruby
4 1 (1.79%) SQL
Qualifications
1 2 (3.57%) Degree
1 2 (3.57%) Numerate Degree
Quality Assurance & Compliance
1 2 (3.57%) Actionable Recommendations
2 1 (1.79%) GDPR
Vendors
1 56 (100.00%) Google
2 25 (44.64%) Apple
3 6 (10.71%) Adobe
4 2 (3.57%) MicroStrategy
4 2 (3.57%) Omniture
4 2 (3.57%) Salesforce Marketing Cloud
4 2 (3.57%) Salesforce.com
5 1 (1.79%) Ensighten
5 1 (1.79%) IBM