Period
to 24 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the East of England with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 24 November 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > East of England
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 295 314 343
Rank change year-on-year +19 +29 +11
Permanent jobs citing Google Analytics 55 47 48
As % of all permanent IT jobs advertised in the East of England 0.46% 0.36% 0.31%
As % of the Cloud Services category 2.77% 3.42% 3.70%
Number of salaries quoted 42 34 43
East of England median annual salary £30,000 £30,000 £42,500
Median salary % change year-on-year - -29.41% +30.77%
10th Percentile £21,500 £23,250 £26,250
90th Percentile £38,750 £42,500 £59,500
England median annual salary £40,000 £37,500 £37,500
% change year-on-year +6.67% - +6.38%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East of England with a requirement for cloud computing skills.

All Cloud Skills
East of England
Permanent vacancies with a requirement for cloud computing skills 1988 1376 1298
As % of all permanent IT jobs advertised in the East of England 16.47% 10.47% 8.45%
Number of salaries quoted 1628 1170 1091
East of England median annual salary £50,000 £47,500 £43,000
Median salary % change year-on-year +5.26% +10.47% -4.44%
10th Percentile £27,500 £27,250 £26,250
90th Percentile £72,500 £70,000 £70,000
England median annual salary £52,500 £52,000 £50,000
% change year-on-year +0.96% +4.00% +5.26%

Google Analytics
Job Vacancy Trend in the East of England

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the East of England.

Job vacancy trend for Google Analytics in the East of England

Google Analytics
Salary Trend in the East of England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the East of England.

Salary trend for Google Analytics in the East of England

Google Analytics
Salary Histogram in the East of England

The salary distribution of IT jobs citing Google Analytics in the East of England over the 6 months to 24 November 2017.

Salary histogram for Google Analytics in the East of England

Google Analytics
Job Locations in the East of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the East of England region over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hertfordshire +3 28 £25,000 -16.67% 2
Essex +39 14 £31,500 -10.00%
Bedfordshire +30 7 £30,000 -17.81%
Cambridgeshire -27 6 £61,500 +53.75% 4
Google Analytics
England

For the 6 months to 24 November 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the East of England region with a requirement for Google Analytics.

1 55 (100.00%) Analytics
2 51 (92.73%) Google
3 44 (80.00%) E-Commerce
4 41 (74.55%) Marketing
5 39 (70.91%) Analytical Skills
6 31 (56.36%) SEO
7 21 (38.18%) Web Analytics
8 18 (32.73%) Digital Marketing
9 16 (29.09%) Microsoft Excel
10 13 (23.64%) Retail
10 13 (23.64%) User Experience
11 12 (21.82%) Marketing Strategy
12 11 (20.00%) Project Management
12 11 (20.00%) Personalization
13 10 (18.18%) AdWords
14 9 (16.36%) Integrated Marketing
14 9 (16.36%) Collaborative Working
14 9 (16.36%) Pay per click
14 9 (16.36%) Rackspace
14 9 (16.36%) Time Management
14 9 (16.36%) Payment Gateway
15 7 (12.73%) Social Media
15 7 (12.73%) HTML
15 7 (12.73%) Photoshop
16 6 (10.91%) Competitor Analysis
16 6 (10.91%) Advertising
17 5 (9.09%) CMS
17 5 (9.09%) Content Management
17 5 (9.09%) Coremetrics
17 5 (9.09%) .NET

Google Analytics
Co-occurring IT Skills in the East of England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (9.09%) CMS
2 3 (5.45%) IIS
2 3 (5.45%) JBoss
3 1 (1.82%) SAS
Applications
1 16 (29.09%) Microsoft Excel
2 7 (12.73%) Photoshop
3 4 (7.27%) Microsoft Office
4 3 (5.45%) Spreadsheet
5 1 (1.82%) SPSS
Business Applications
1 9 (16.36%) Payment Gateway
2 3 (5.45%) Magento
2 3 (5.45%) SessionCam
3 2 (3.64%) WebTrends
Cloud Services
1 10 (18.18%) AdWords
2 5 (9.09%) Adobe Analytics
3 2 (3.64%) Amazon AWS
3 2 (3.64%) PaaS
Database & Business Intelligence
1 2 (3.64%) MongoDB
1 2 (3.64%) NoSQL
2 1 (1.82%) Big Data
2 1 (1.82%) SQL Server Analysis Services
2 1 (1.82%) SQL Server Integration Services
2 1 (1.82%) SQL Server Reporting Services
General
1 41 (74.55%) Marketing
2 13 (23.64%) Retail
3 6 (10.91%) Advertising
4 4 (7.27%) Finance
5 1 (1.82%) Brand Awareness
Job Titles
1 12 (21.82%) E-Commerce Manager
2 9 (16.36%) Analyst
3 5 (9.09%) E-Marketing Analyst
3 5 (9.09%) Marketing Analyst
3 5 (9.09%) Web Analyst
3 5 (9.09%) Web Editor
3 5 (9.09%) Web Marketing Analyst
4 4 (7.27%) Consultant
4 4 (7.27%) SEO Consultant
4 4 (7.27%) Website Editor
5 3 (5.45%) Applications Support
5 3 (5.45%) Applications Support Analyst
5 3 (5.45%) Digital Marketing Assistant
5 3 (5.45%) Digital Marketing Manager
5 3 (5.45%) Marketing Assistant
5 3 (5.45%) Marketing Manager
5 3 (5.45%) Support Analyst
6 2 (3.64%) Digital Architect
6 2 (3.64%) E-Commerce Architect
6 2 (3.64%) E-Commerce Solution Architect
Libraries, Frameworks & Software Standards
1 7 (12.73%) HTML
2 5 (9.09%) .NET
3 2 (3.64%) .NET Core
3 2 (3.64%) CSS
3 2 (3.64%) Kafka
3 2 (3.64%) Node.js
Miscellaneous
1 39 (70.91%) Analytical Skills
2 13 (23.64%) User Experience
3 7 (12.73%) Social Media
4 5 (9.09%) Augmented Reality
5 3 (5.45%) Photography
6 1 (1.82%) Blog
Processes & Methodologies
1 55 (100.00%) Analytics
2 44 (80.00%) E-Commerce
3 31 (56.36%) SEO
4 21 (38.18%) Web Analytics
5 18 (32.73%) Digital Marketing
6 12 (21.82%) Marketing Strategy
7 11 (20.00%) Personalization
7 11 (20.00%) Project Management
8 9 (16.36%) Collaborative Working
8 9 (16.36%) Integrated Marketing
8 9 (16.36%) Pay per click
8 9 (16.36%) Time Management
9 6 (10.91%) Competitor Analysis
10 5 (9.09%) Actionable Insight
10 5 (9.09%) Content Management
10 5 (9.09%) Customer Segmentation
10 5 (9.09%) Dashboard Development
10 5 (9.09%) Line Management
11 4 (7.27%) Trend Analysis
11 4 (7.27%) Web Operations
Programming Languages
1 5 (9.09%) JavaScript
1 5 (9.09%) SQL
2 3 (5.45%) Java
3 2 (3.64%) C#
4 1 (1.82%) R
4 1 (1.82%) T-SQL
Qualifications
1 1 (1.82%) Degree
Quality Assurance & Compliance
1 3 (5.45%) SLA
System Software
1 2 (3.64%) Docker
Systems Management
1 3 (5.45%) Puppet
Vendors
1 51 (92.73%) Google
2 9 (16.36%) Rackspace
3 5 (9.09%) Adobe
3 5 (9.09%) Coremetrics
3 5 (9.09%) Facebook
3 5 (9.09%) Microsoft
4 3 (5.45%) Dynatrace
4 3 (5.45%) Software AG
4 3 (5.45%) Splunk
4 3 (5.45%) webMethods
5 2 (3.64%) Hootsuite
5 2 (3.64%) Omniture
6 1 (1.82%) Hitwise
6 1 (1.82%) Kenshoo