The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Kent. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 26 March 2017 with a comparison to the same period over the previous 2 years.

3 months to
26 Mar 2017
Same period 2016 Same period 2015
Social Media
South East / Kent
Rank 76 95 80
Rank change year-on-year +19 -15  
Permanent jobs citing Social Media 10 12 20
As % of all permanent IT jobs advertised in Kent 1.26% 1.06% 2.12%
As % of the Miscellaneous category 3.60% 2.88% 4.98%
Number of salaries quoted 9 10 20
Median salary £19,000 £24,500 £43,000
Median salary % change year-on-year -22.44% -43.02%  
UK excluding London median salary £35,000 £40,000 £37,500
% change year-on-year -12.50% +6.66%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Kent with a requirement for generic IT skills.

Generic IT Skills
Kent
Permanent job vacancies with a requirement for generic IT skills 278 417 402
As % of all permanent IT job vacancies advertised in Kent 35.01% 36.84% 42.58%
Number of salaries quoted 232 358 356
Median salary £35,000 £40,000 £40,000
Median salary % change year-on-year -12.50% -  
90% offered a salary of more than £22,500 £26,000 £23,200
10% offered a salary of more than £67,500 £60,000 £60,000
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend in Kent

The job posting trend of jobs advertised in Kent citing Social Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in Kent

Social Media
Salary Trend in Kent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Kent.

Salary trend for Social Media in Kent

Social Media
Job Locations in Kent

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Kent region over the 3 months to 26 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Maidstone -2 7 £19,000 -49.33%
Folkestone - 2 £28,500 -
Social Media
South East

Social Media
Top 18 Related IT Skills in Kent

For the 6 months to 26 March 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Kent region with a requirement for Social Media.

1 9 (90.00%) SEO
1 9 (90.00%) Marketing
1 9 (90.00%) Digital Marketing
2 7 (70.00%) Marketing Strategy
2 7 (70.00%) Twitter
2 7 (70.00%) Direct Marketing
2 7 (70.00%) Telemarketing
2 7 (70.00%) Pay per click
2 7 (70.00%) Data Deduplication
2 7 (70.00%) Lead Generation
3 2 (20.00%) Conversion Rate Optimisation
3 2 (20.00%) Advertising
3 2 (20.00%) BT
3 2 (20.00%) Online Marketing
4 1 (10.00%) Data Protection
4 1 (10.00%) Open Source
4 1 (10.00%) Digital Media
4 1 (10.00%) CCTV

Social Media
Top Related IT Skills in Kent by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 9 (90.00%) Marketing
2 2 (20.00%) Advertising
Job Titles
1 8 (80.00%) Marketing Assistant
2 2 (20.00%) Digital Marketing Manager
2 2 (20.00%) Marketing Manager
3 1 (10.00%) Digital Marketing Assistant
Miscellaneous
1 1 (10.00%) CCTV
1 1 (10.00%) Digital Media
Processes & Methodologies
1 9 (90.00%) Digital Marketing
1 9 (90.00%) SEO
2 7 (70.00%) Data Deduplication
2 7 (70.00%) Direct Marketing
2 7 (70.00%) Lead Generation
2 7 (70.00%) Marketing Strategy
2 7 (70.00%) Pay per click
2 7 (70.00%) Telemarketing
3 2 (20.00%) Conversion Rate Optimisation
3 2 (20.00%) Online Marketing
4 1 (10.00%) Data Protection
4 1 (10.00%) Open Source
Vendors
1 7 (70.00%) Twitter
2 2 (20.00%) BT