Period
to 22 September 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Kent. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 22 September 2018 with a comparison to the same period over the previous 2 years.

Marketing
South East > Kent
6 months to
22 Sep 2018
Same period 2017 Same period 2016
Rank 42 59 51
Rank change year-on-year +17 -8 -9
Permanent jobs citing Marketing 55 49 90
As % of all permanent IT jobs advertised in Kent 5.25% 3.72% 4.93%
As % of the General category 11.00% 9.57% 12.61%
Number of salaries quoted 53 45 88
Kent median annual salary £37,500 £35,000 £35,000
Median salary % change year-on-year +7.14% - -12.50%
10th Percentile £29,400 £20,750 £24,250
90th Percentile £65,000 £49,000 £48,750
South East median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +6.25%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Kent with a requirement for common skills.

All General Skills
Kent
Permanent vacancies with a requirement for common skills 500 512 714
As % of all permanent IT jobs advertised in Kent 47.76% 38.88% 39.14%
Number of salaries quoted 408 440 651
Kent median annual salary £42,000 £40,000 £42,500
Median salary % change year-on-year +5.00% -5.88% +6.25%
10th Percentile £27,500 £24,000 £26,000
90th Percentile £63,750 £62,500 £65,000
South East median annual salary £50,000 £45,000 £45,000
% change year-on-year +11.11% - -

Marketing
Job Vacancy Trend in Kent

Job postings citing Marketing as a percentage of all IT jobs advertised in Kent.

Job vacancy trend for Marketing in Kent

Marketing
Salary Trend in Kent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Kent.

Salary trend for Marketing in Kent

Marketing
Salary Histogram in Kent

The salary distribution of IT jobs citing Marketing in Kent over the 6 months to 22 September 2018.

Salary histogram for Marketing in Kent

Marketing
Job Locations in Kent

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Kent region over the 6 months to 22 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Dartford - 11 £30,000 - 2
Folkestone +13 8 £35,000 -12.50% 1
West Malling +6 3 £65,000 +85.71% 1
Sevenoaks +2 3 £35,000 -37.78%
Canterbury +14 2 £32,500 +54.76% 2
Tunbridge Wells -13 2 £33,000 -12.00% 1
Tonbridge - 1 £52,500 - 3
Marketing
South East

For the 6 months to 22 September 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Kent region with a requirement for Marketing.

1 18 (32.73%) Adobe
2 16 (29.09%) SQL
2 16 (29.09%) T-SQL
2 16 (29.09%) SQL Server
2 16 (29.09%) Degree
3 15 (27.27%) HTML
3 15 (27.27%) CSS
4 14 (25.45%) JavaScript
4 14 (25.45%) CorelDRAW
4 14 (25.45%) User Experience
5 11 (20.00%) Finance
5 11 (20.00%) Digital Marketing
6 10 (18.18%) Git (software)
6 10 (18.18%) MySQL
6 10 (18.18%) Analytics
7 9 (16.36%) Business Intelligence
7 9 (16.36%) Computer Science
8 8 (14.55%) Subversion
8 8 (14.55%) ASP.NET
8 8 (14.55%) C#
8 8 (14.55%) .NET
8 8 (14.55%) SQL Server 2012
8 8 (14.55%) API Development
8 8 (14.55%) API Design
8 8 (14.55%) SOLID
8 8 (14.55%) Computer Science Degree
9 7 (12.73%) Problem-Solving
9 7 (12.73%) Microsoft
9 7 (12.73%) CRM
10 6 (10.91%) Email Marketing

Marketing
Co-occurring IT Skills in Kent by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (5.45%) CMS
2 2 (3.64%) WordPress
3 1 (1.82%) Joomla!
3 1 (1.82%) MS Exchange
3 1 (1.82%) SharePoint
Applications
1 14 (25.45%) CorelDRAW
2 4 (7.27%) Microsoft Office
3 1 (1.82%) Adobe Illustrator
3 1 (1.82%) Microsoft Project
3 1 (1.82%) Photoshop
Business Applications
1 4 (7.27%) Adobe Campaign
2 1 (1.82%) Eloqua
Cloud Services
1 3 (5.45%) Google Analytics
2 2 (3.64%) Office 365
Communications & Networking
1 2 (3.64%) 4G
1 2 (3.64%) Wi-Fi
2 1 (1.82%) DSL
2 1 (1.82%) Ethernet
2 1 (1.82%) Firewall
2 1 (1.82%) LAN
2 1 (1.82%) WAN
2 1 (1.82%) WLAN
Database & Business Intelligence
1 16 (29.09%) SQL Server
2 10 (18.18%) MySQL
3 8 (14.55%) SQL Server 2012
Development Applications
1 10 (18.18%) Git (software)
2 8 (14.55%) Subversion
General
1 11 (20.00%) Finance
2 3 (5.45%) Legal
2 3 (5.45%) Telecoms
3 2 (3.64%) Advertising
3 2 (3.64%) Manufacturing
4 1 (1.82%) Electronics
4 1 (1.82%) Publishing
Job Titles
1 14 (25.45%) Author
1 14 (25.45%) Technical Author
2 12 (21.82%) Developer
3 10 (18.18%) JavaScript Developer
4 8 (14.55%) .NET Developer
4 8 (14.55%) Analyst
4 8 (14.55%) ASP Developer
4 8 (14.55%) C# .NET Developer
4 8 (14.55%) C# Developer
4 8 (14.55%) Data Analyst
4 8 (14.55%) Full Stack Developer
5 7 (12.73%) SQL Analyst
5 7 (12.73%) SQL Data Analyst
6 4 (7.27%) Marketing Executive
7 3 (5.45%) Campaign Manager
7 3 (5.45%) Support Engineer
8 2 (3.64%) CRM Analyst
8 2 (3.64%) HTML CSS Developer
8 2 (3.64%) Integration Developer
8 2 (3.64%) PHP MySQL Developer
Libraries, Frameworks & Software Standards
1 15 (27.27%) CSS
1 15 (27.27%) HTML
2 8 (14.55%) .NET
2 8 (14.55%) ASP.NET
3 2 (3.64%) JSON
3 2 (3.64%) SOAP
3 2 (3.64%) XML
Miscellaneous
1 14 (25.45%) User Experience
2 9 (16.36%) Computer Science
3 6 (10.91%) Analytical Skills
4 2 (3.64%) Blog
4 2 (3.64%) Social Media
4 2 (3.64%) Social Network
5 1 (1.82%) Data Centre
5 1 (1.82%) iPhone
5 1 (1.82%) Mobile App
Operating Systems
1 1 (1.82%) Android
1 1 (1.82%) Apple iOS
1 1 (1.82%) Windows
1 1 (1.82%) Windows 7
1 1 (1.82%) Windows Server 2008
1 1 (1.82%) Windows Server 2012
Processes & Methodologies
1 11 (20.00%) Digital Marketing
2 10 (18.18%) Analytics
3 9 (16.36%) Business Intelligence
4 8 (14.55%) API Design
4 8 (14.55%) API Development
4 8 (14.55%) SOLID
5 7 (12.73%) CRM
5 7 (12.73%) Problem-Solving
6 6 (10.91%) Email Marketing
7 5 (9.09%) Kalman Filter
7 5 (9.09%) SEO
8 4 (7.27%) Agile Software Development
8 4 (7.27%) Campaign Management
9 3 (5.45%) Business Development
9 3 (5.45%) Continuous Improvement
9 3 (5.45%) Data Analysis
9 3 (5.45%) ITIL
9 3 (5.45%) Marketing Automation
9 3 (5.45%) Project Management
9 3 (5.45%) Time Management
Programming Languages
1 16 (29.09%) SQL
1 16 (29.09%) T-SQL
2 14 (25.45%) JavaScript
3 8 (14.55%) C#
4 4 (7.27%) PHP
5 2 (3.64%) VBA
Qualifications
1 16 (29.09%) Degree
2 8 (14.55%) Computer Science Degree
3 2 (3.64%) CIPD
4 1 (1.82%) APMP
4 1 (1.82%) CISM
4 1 (1.82%) CISSP
4 1 (1.82%) MCSA
4 1 (1.82%) Microsoft Certification
4 1 (1.82%) PMP
Quality Assurance & Compliance
1 1 (1.82%) GDPR
1 1 (1.82%) PCI DSS
System Software
1 2 (3.64%) Active Directory
Vendors
1 18 (32.73%) Adobe
2 7 (12.73%) Microsoft
3 3 (5.45%) Google
4 1 (1.82%) Apple
4 1 (1.82%) HubSpot
4 1 (1.82%) Marketo
4 1 (1.82%) Pardot
4 1 (1.82%) SAP
4 1 (1.82%) VMware