Period
to 18 July 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Kent. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 18 July 2018 with a comparison to the same period over the previous 2 years.

Marketing
South East > Kent
6 months to
18 Jul 2018
Same period 2017 Same period 2016
Rank 50 51 56
Rank change year-on-year +1 +5 -11
Permanent jobs citing Marketing 62 75 96
As % of all permanent IT jobs advertised in Kent 5.35% 5.23% 4.56%
As % of the General category 11.76% 15.24% 11.76%
Number of salaries quoted 55 68 90
Kent median annual salary £35,000 £35,000 £35,000
10th Percentile £28,850 £18,500 £22,500
90th Percentile £68,250 £60,750 £51,500
South East median annual salary £42,500 £42,500 £42,500

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Kent with a requirement for common skills.

All General Skills
Kent
Permanent vacancies with a requirement for common skills 527 492 816
As % of all permanent IT jobs advertised in Kent 45.47% 34.31% 38.78%
Number of salaries quoted 442 418 720
Kent median annual salary £42,500 £37,500 £41,000
Median salary % change year-on-year +13.33% -8.54% +2.50%
10th Percentile £26,250 £22,500 £25,450
90th Percentile £62,500 £63,750 £65,000
South East median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - -

Marketing
Job Vacancy Trend in Kent

Job postings citing Marketing as a percentage of all IT jobs advertised in Kent.

Job vacancy trend for Marketing in Kent

Marketing
Salary Trend in Kent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Kent.

Salary trend for Marketing in Kent

Marketing
Salary Histogram in Kent

The salary distribution of IT jobs citing Marketing in Kent over the 6 months to 18 July 2018.

Salary histogram for Marketing in Kent

Marketing
Job Locations in Kent

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Kent region over the 6 months to 18 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Folkestone +10 8 £35,000 +7.69%
Dartford - 7 £30,000 - 8
Canterbury +12 4 £35,000 +66.67% 1
Westerham -8 4 - -
Sevenoaks +5 3 £35,000 -37.78%
West Malling +1 3 £65,000 -3.70%
Tunbridge Wells -6 2 £38,750 +40.91%
Tonbridge -12 1 £52,500 +44.83% 1
Maidstone -12 1 £21,000 -26.32%
Marketing
South East

For the 6 months to 18 July 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Kent region with a requirement for Marketing.

1 25 (40.32%) Finance
2 18 (29.03%) Adobe
3 17 (27.42%) HTML
4 15 (24.19%) Degree
5 14 (22.58%) SQL Server
6 13 (20.97%) SQL
6 13 (20.97%) T-SQL
6 13 (20.97%) Git (software)
6 13 (20.97%) User Experience
7 12 (19.35%) JavaScript
7 12 (19.35%) CSS
7 12 (19.35%) CorelDRAW
8 11 (17.74%) Subversion
8 11 (17.74%) CRM
9 10 (16.13%) Digital Marketing
10 9 (14.52%) C#
10 9 (14.52%) .NET
10 9 (14.52%) ASP.NET
11 8 (12.90%) Business Intelligence
11 8 (12.90%) Computer Science
11 8 (12.90%) Email Marketing
11 8 (12.90%) API Development
11 8 (12.90%) API Design
11 8 (12.90%) SQL Server 2012
11 8 (12.90%) Analytics
11 8 (12.90%) SOLID
11 8 (12.90%) Computer Science Degree
12 7 (11.29%) Business Development
12 7 (11.29%) MySQL
13 6 (9.68%) Salesforce.com

Marketing
Co-occurring IT Skills in Kent by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (6.45%) CMS
2 3 (4.84%) WordPress
3 1 (1.61%) Joomla!
3 1 (1.61%) MS Exchange
3 1 (1.61%) SAS
3 1 (1.61%) SharePoint
Applications
1 12 (19.35%) CorelDRAW
2 3 (4.84%) Microsoft Office
3 1 (1.61%) Adobe Illustrator
3 1 (1.61%) Photoshop
Business Applications
1 5 (8.06%) Salesforce.com CRM
2 2 (3.23%) Adobe Campaign
2 2 (3.23%) Eloqua
Cloud Services
1 5 (8.06%) Responsys
2 4 (6.45%) Silverpop
3 3 (4.84%) Google Analytics
4 2 (3.23%) AdWords
4 2 (3.23%) Office 365
5 1 (1.61%) Amazon AWS
5 1 (1.61%) Salesforce Sales Cloud
5 1 (1.61%) Salesforce Service Cloud
Communications & Networking
1 2 (3.23%) 4G
1 2 (3.23%) Wi-Fi
2 1 (1.61%) DSL
2 1 (1.61%) Ethernet
2 1 (1.61%) Firewall
2 1 (1.61%) LAN
2 1 (1.61%) WAN
2 1 (1.61%) WLAN
Database & Business Intelligence
1 14 (22.58%) SQL Server
2 8 (12.90%) SQL Server 2012
3 7 (11.29%) MySQL
4 2 (3.23%) Data Mining
5 1 (1.61%) Big Data
5 1 (1.61%) SQL Server 2016
Development Applications
1 13 (20.97%) Git (software)
2 11 (17.74%) Subversion
3 1 (1.61%) Bitbucket
General
1 25 (40.32%) Finance
2 4 (6.45%) Advertising
3 3 (4.84%) Games
3 3 (4.84%) Telecoms
4 2 (3.23%) Legal
4 2 (3.23%) Manufacturing
4 2 (3.23%) Publishing
5 1 (1.61%) Electronics
5 1 (1.61%) Law
Job Titles
1 16 (25.81%) Developer
2 12 (19.35%) Author
2 12 (19.35%) Technical Author
3 10 (16.13%) JavaScript Developer
4 9 (14.52%) .NET Developer
5 8 (12.90%) ASP Developer
5 8 (12.90%) C# .NET Developer
5 8 (12.90%) C# Developer
5 8 (12.90%) Full Stack Developer
6 6 (9.68%) Consultant
6 6 (9.68%) CRM Manager
7 5 (8.06%) Analyst
7 5 (8.06%) Data Analyst
7 5 (8.06%) Recruitment Consultant
8 3 (4.84%) C++ Games Developer
8 3 (4.84%) C++ Games Programmer
8 3 (4.84%) Marketing Executive
8 3 (4.84%) PPC Executive
8 3 (4.84%) SEO Executive
8 3 (4.84%) SQL Data Analyst
Libraries, Frameworks & Software Standards
1 17 (27.42%) HTML
2 12 (19.35%) CSS
3 9 (14.52%) .NET
3 9 (14.52%) ASP.NET
4 3 (4.84%) cocos2d
4 3 (4.84%) JSON
4 3 (4.84%) Unity (Game Engine)
5 2 (3.23%) RESTful
5 2 (3.23%) SOAP
5 2 (3.23%) XML
6 1 (1.61%) Ajax
6 1 (1.61%) ASP.NET MVC
6 1 (1.61%) ASP.NET MVC 5
6 1 (1.61%) ASP.NET Web API
6 1 (1.61%) LAMP
6 1 (1.61%) Mason
6 1 (1.61%) Symfony
Miscellaneous
1 13 (20.97%) User Experience
2 8 (12.90%) Computer Science
3 5 (8.06%) Social Media
4 4 (6.45%) Analytical Skills
5 2 (3.23%) Blog
5 2 (3.23%) Data Centre
5 2 (3.23%) Social Network
6 1 (1.61%) Algorithms
6 1 (1.61%) iPhone
Operating Systems
1 1 (1.61%) Android
1 1 (1.61%) Windows
1 1 (1.61%) Windows 7
1 1 (1.61%) Windows Server 2008
1 1 (1.61%) Windows Server 2012
Processes & Methodologies
1 11 (17.74%) CRM
2 10 (16.13%) Digital Marketing
3 8 (12.90%) Analytics
3 8 (12.90%) API Design
3 8 (12.90%) API Development
3 8 (12.90%) Business Intelligence
3 8 (12.90%) Email Marketing
3 8 (12.90%) SOLID
4 7 (11.29%) Business Development
5 6 (9.68%) Campaign Management
5 6 (9.68%) SEO
6 5 (8.06%) Marketing Automation
6 5 (8.06%) OOP
6 5 (8.06%) Time Management
7 4 (6.45%) Agile Software Development
7 4 (6.45%) Pay per click
7 4 (6.45%) Stakeholder Management
8 3 (4.84%) Data Analysis
8 3 (4.84%) ITIL
8 3 (4.84%) Scrum
Programming Languages
1 13 (20.97%) SQL
1 13 (20.97%) T-SQL
2 12 (19.35%) JavaScript
3 9 (14.52%) C#
4 5 (8.06%) PHP
5 3 (4.84%) C++
6 2 (3.23%) VBA
7 1 (1.61%) Java 8
Qualifications
1 15 (24.19%) Degree
2 8 (12.90%) Computer Science Degree
3 2 (3.23%) CIPD
4 1 (1.61%) CISM
4 1 (1.61%) CISSP
4 1 (1.61%) MCSA
4 1 (1.61%) Microsoft Certification
Quality Assurance & Compliance
1 1 (1.61%) GDPR
1 1 (1.61%) PCI DSS
System Software
1 2 (3.23%) Active Directory
Vendors
1 18 (29.03%) Adobe
2 6 (9.68%) Salesforce.com
3 5 (8.06%) Google
3 5 (8.06%) Microsoft
3 5 (8.06%) Salesforce Marketing Cloud
4 3 (4.84%) Perforce
5 2 (3.23%) HubSpot
5 2 (3.23%) Marketo
5 2 (3.23%) Pardot
6 1 (1.61%) Facebook
6 1 (1.61%) SAP
6 1 (1.61%) Twitter
6 1 (1.61%) VMware