Period
to 22 June 2021

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the South East. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 22 June 2021 with a comparison to the same period over the previous 2 years.

Social Media
England > South East
6 months to
22 Jun 2021
Same period 2020 Same period 2019
Rank 328 342 445
Rank change year-on-year +14 +103 -73
Permanent jobs citing Social Media 86 41 71
As % of all permanent jobs advertised in the South East 0.56% 0.28% 0.27%
As % of the Miscellaneous category 1.65% 0.89% 0.84%
Number of salaries quoted 46 41 45
10th Percentile £22,000 £21,250 £20,750
25th Percentile £25,000 £32,500 £25,000
Median annual salary (50th Percentile) £32,500 £42,500 £36,404
Median % change year-on-year -23.53% +16.75% +4.01%
75th Percentile £41,875 £68,750 £50,000
90th Percentile £52,500 £82,500 £66,500
England median annual salary £47,500 £52,500 £42,000
% change year-on-year -9.52% +25.00% +5.00%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for generic IT skills.

All Generic IT Skills
South East
Permanent vacancies with a requirement for generic IT skills 5,201 4,582 8,403
As % of all permanent IT jobs advertised in the South East 34.06% 31.74% 32.01%
Number of salaries quoted 3,256 3,738 6,507
10th Percentile £31,250 £31,250 £29,250
25th Percentile £40,000 £38,750 £36,250
Median annual salary (50th Percentile) £52,500 £51,500 £50,000
Median % change year-on-year +1.94% +3.00% +5.26%
75th Percentile £65,000 £65,000 £65,000
90th Percentile £77,500 £77,500 £77,500
England median annual salary £57,500 £56,500 £55,000
% change year-on-year +1.77% +2.73% +4.76%

Social Media
Job Vacancy Trend in the South East

Job postings citing Social Media as a proportion of all IT jobs advertised in the South East.

Job vacancy trend for Social Media in the South East

Social Media
Salary Trend in the South East

3-month moving average salary quoted in jobs citing Social Media in the South East.

Salary trend for Social Media in the South East

Social Media
Salary Histogram in the South East

Salary distribution for jobs citing Social Media in the South East over the 6 months to 22 June 2021.

Salary histogram for Social Media in the South East

Social Media
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the South East region over the 6 months to 22 June 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley -5 30 £32,500 -18.75% 6
Surrey +12 26 £40,000 +6.67% 4
Buckinghamshire +4 14 £32,500 +5.69% 1
Kent -16 10 £27,000 -61.43% 5
Hampshire -29 10 £22,000 -58.10% 3
Oxfordshire +10 9 £31,250 +4.17% 1
Berkshire -17 7 £52,500 +31.25% 4
East Sussex - 7 £29,500 -
West Sussex - 3 £40,000 -
Social Media
England

For the 6 months to 22 June 2021, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South East region with a requirement for Social Media.

1 43 (50.00%) Marketing
2 24 (27.91%) Social Skills
3 23 (26.74%) Analytics
3 23 (26.74%) Digital Marketing
4 20 (23.26%) Degree
5 19 (22.09%) Finance
6 17 (19.77%) Broadband
7 15 (17.44%) Retail
8 14 (16.28%) SEO
9 13 (15.12%) Driving Licence
10 12 (13.95%) Content Marketing
11 11 (12.79%) Copywriting
11 11 (12.79%) Telecoms
11 11 (12.79%) Photoshop
12 10 (11.63%) B2B
12 10 (11.63%) Google
13 9 (10.47%) Google Analytics
13 9 (10.47%) Email Marketing
13 9 (10.47%) CRM
14 8 (9.30%) Project Management
14 8 (9.30%) Microsoft Office
14 8 (9.30%) CMS
14 8 (9.30%) WordPress
14 8 (9.30%) Video Editing
14 8 (9.30%) Content Strategy
14 8 (9.30%) Social Media Management
14 8 (9.30%) Data Analytics
14 8 (9.30%) Microsoft 365
15 7 (8.14%) Mobile App
15 7 (8.14%) User Experience

Social Media
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (9.30%) CMS
1 8 (9.30%) WordPress
2 4 (4.65%) Sitecore CMS
3 1 (1.16%) Elasticsearch
3 1 (1.16%) SharePoint
Applications
1 11 (12.79%) Photoshop
2 8 (9.30%) Microsoft Office
3 5 (5.81%) Adobe Premiere
4 4 (4.65%) Adobe After Effects
5 3 (3.49%) Microsoft Excel
5 3 (3.49%) Microsoft PowerPoint
Business Applications
1 6 (6.98%) Sprinklr
Cloud Services
1 9 (10.47%) Google Analytics
2 8 (9.30%) Microsoft 365
3 4 (4.65%) Google Ads
4 3 (3.49%) Google Data Studio
4 3 (3.49%) Google Tag Manager
5 2 (2.33%) Azure
5 2 (2.33%) MailChimp
5 2 (2.33%) SaaS
6 1 (1.16%) GCP
6 1 (1.16%) Google Workspace
6 1 (1.16%) Power Automate
6 1 (1.16%) Veeva
Communications & Networking
1 17 (19.77%) Broadband
2 4 (4.65%) Wi-Fi
3 3 (3.49%) 5G
3 3 (3.49%) Internet
3 3 (3.49%) LLU
4 1 (1.16%) Intranet
Database & Business Intelligence
1 3 (3.49%) SQL Server
2 1 (1.16%) NoSQL
2 1 (1.16%) Redis
Development Applications
1 2 (2.33%) Git (software)
2 1 (1.16%) GitLab
General
1 43 (50.00%) Marketing
2 24 (27.91%) Social Skills
3 19 (22.09%) Finance
4 15 (17.44%) Retail
5 11 (12.79%) Telecoms
6 6 (6.98%) Electronics
7 5 (5.81%) Analytical Skills
7 5 (5.81%) Games
7 5 (5.81%) Law
7 5 (5.81%) Pharmaceutical
8 4 (4.65%) Manufacturing
9 3 (3.49%) Public Sector
10 2 (2.33%) Advertising
10 2 (2.33%) Humanities
11 1 (1.16%) Influencing Skills
11 1 (1.16%) Military
11 1 (1.16%) Presentation Skills
11 1 (1.16%) Publishing
Job Titles
1 12 (13.95%) Marketing Executive
2 6 (6.98%) Content Manager
2 6 (6.98%) Digital Executive
2 6 (6.98%) Digital Marketing Executive
3 4 (4.65%) Consultant
3 4 (4.65%) Copywriter
3 4 (4.65%) Developer
3 4 (4.65%) IT Consultant
3 4 (4.65%) Marketing Manager
3 4 (4.65%) Sales Executive
3 4 (4.65%) Social Media Manager
3 4 (4.65%) Video Editor
4 3 (3.49%) Analyst
4 3 (3.49%) Communications Manager
4 3 (3.49%) Coordinator
4 3 (3.49%) Development Manager
4 3 (3.49%) Project Coordinator
4 3 (3.49%) Senior Analyst
4 3 (3.49%) Senior Business Analyst
4 3 (3.49%) Senior Manager
Libraries, Frameworks & Software Standards
1 6 (6.98%) HTML
2 4 (4.65%) Web Services
3 3 (3.49%) .NET
3 3 (3.49%) Regular Expression
4 2 (2.33%) ASP.NET
4 2 (2.33%) ASP.NET MVC
4 2 (2.33%) ASP.NET Web Forms
4 2 (2.33%) CSS
4 2 (2.33%) Flask
4 2 (2.33%) jQuery
5 1 (1.16%) .NET Framework
5 1 (1.16%) ASP.NET Web API
5 1 (1.16%) CGI
5 1 (1.16%) Django
5 1 (1.16%) Entity Framework
5 1 (1.16%) React
5 1 (1.16%) REST
5 1 (1.16%) XML
Miscellaneous
1 13 (15.12%) Driving Licence
2 8 (9.30%) Video Editing
3 7 (8.14%) Mobile App
3 7 (8.14%) User Experience
4 6 (6.98%) Enterprise Software
5 5 (5.81%) Data Centre
5 5 (5.81%) EPoS
6 4 (4.65%) Blog
6 4 (4.65%) Motion Graphics
7 3 (3.49%) Life Science
7 3 (3.49%) Self-Motivation
8 1 (1.16%) Algorithms
8 1 (1.16%) Smart Meter
Processes & Methodologies
1 23 (26.74%) Analytics
1 23 (26.74%) Digital Marketing
2 14 (16.28%) SEO
3 12 (13.95%) Content Marketing
4 11 (12.79%) Copywriting
5 10 (11.63%) B2B
6 9 (10.47%) CRM
6 9 (10.47%) Email Marketing
7 8 (9.30%) Content Strategy
7 8 (9.30%) Data Analytics
7 8 (9.30%) Project Management
7 8 (9.30%) Social Media Management
8 7 (8.14%) Content Management
9 6 (6.98%) Asset Management
9 6 (6.98%) Business Development
9 6 (6.98%) Marketing Strategy
9 6 (6.98%) Problem-Solving
9 6 (6.98%) Process Improvement
10 5 (5.81%) Demand Generation
10 5 (5.81%) IT Strategy
Programming Languages
1 5 (5.81%) SQL
2 3 (3.49%) Python
3 2 (2.33%) C#
3 2 (2.33%) JavaScript
4 1 (1.16%) C
4 1 (1.16%) C++
4 1 (1.16%) Java
4 1 (1.16%) PowerShell
4 1 (1.16%) TypeScript
Qualifications
1 20 (23.26%) Degree
2 1 (1.16%) SC Cleared
2 1 (1.16%) Security Cleared
Quality Assurance & Compliance
1 3 (3.49%) PMO
2 1 (1.16%) Accessibility
System Software
1 1 (1.16%) Virtual Machines
Vendors
1 10 (11.63%) Google
2 7 (8.14%) Adobe
2 7 (8.14%) Microsoft
3 4 (4.65%) Pinterest
3 4 (4.65%) Sitecore
3 4 (4.65%) YouTube
4 3 (3.49%) Cognizant
4 3 (3.49%) Openreach
4 3 (3.49%) Salesforce.com
4 3 (3.49%) SAP
4 3 (3.49%) Virgin Media
5 2 (2.33%) Facebook
5 2 (2.33%) HP
6 1 (1.16%) Hootsuite
6 1 (1.16%) HubSpot
6 1 (1.16%) Instagram
6 1 (1.16%) Snapchat
6 1 (1.16%) Twitter