Period
to 23 November 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the South East. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 23 November 2017 with a comparison to the same period over the previous 2 years.

Social Media
England > South East
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 310 344 275
Rank change year-on-year +34 -69 -69
Permanent jobs citing Social Media 271 262 493
As % of all permanent IT jobs advertised in the South East 0.88% 0.75% 1.16%
As % of the Miscellaneous category 2.30% 1.94% 2.92%
Number of salaries quoted 223 167 346
South East median annual salary £35,000 £32,500 £39,000
Median salary % change year-on-year +7.69% -16.67% -2.50%
10th Percentile £19,750 £23,050 £21,125
90th Percentile £59,500 £56,250 £58,750
England median annual salary £40,000 £42,500 £40,000
% change year-on-year -5.88% +6.25% -5.88%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for generic IT skills.

All Generic IT Skills
South East
Permanent vacancies with a requirement for generic IT skills 11800 13522 16877
As % of all permanent IT jobs advertised in the South East 38.33% 38.53% 39.64%
Number of salaries quoted 9679 11133 13723
South East median annual salary £45,000 £45,000 £44,750
Median salary % change year-on-year - +0.56% +5.29%
10th Percentile £26,000 £26,250 £25,525
90th Percentile £68,750 £68,750 £67,500
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +3.26%

Social Media
Job Vacancy Trend in the South East

Job postings citing Social Media as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Social Media in the South East

Social Media
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the South East.

Salary trend for Social Media in the South East

Social Media
Salary Histogram in the South East

The salary distribution of IT jobs citing Social Media in the South East over the 6 months to 23 November 2017.

Salary histogram for Social Media in the South East

Social Media
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the South East region over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley +83 146 £35,000 -12.50% 14
Berkshire +75 90 £35,000 -12.50% 5
Surrey +27 65 £32,500 - 6
East Sussex +7 33 £28,500 +3.64%
Oxfordshire +15 30 £26,250 -4.55% 4
Buckinghamshire +29 28 £44,000 +10.00% 5
Hampshire -43 17 £32,500 +8.33% 4
West Sussex -20 6 £45,000 +40.63% 1
Kent +14 4 £35,000 +29.89%
Social Media
England

For the 6 months to 23 November 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South East region with a requirement for Social Media.

1 182 (67.16%) Marketing
2 80 (29.52%) Digital Marketing
3 78 (28.78%) SEO
4 75 (27.68%) Google
5 69 (25.46%) Degree
6 58 (21.40%) Agile Software Development
7 51 (18.82%) Pay per click
8 50 (18.45%) HTML
9 44 (16.24%) Facebook
10 40 (14.76%) Analytics
10 40 (14.76%) MVC
11 39 (14.39%) C#
11 39 (14.39%) .NET
12 38 (14.02%) Microsoft Excel
13 37 (13.65%) ASP.NET
14 35 (12.92%) Ruby
15 34 (12.55%) CRM
16 32 (11.81%) SQL Server
16 32 (11.81%) ASP.NET Web API
16 32 (11.81%) AdWords
17 31 (11.44%) Analytical Skills
17 31 (11.44%) OO
18 30 (11.07%) Yahoo!
18 30 (11.07%) WordPress
18 30 (11.07%) ASP.NET MVC
19 29 (10.70%) TDD
20 28 (10.33%) Git (software)
20 28 (10.33%) Internet
20 28 (10.33%) BDD
21 27 (9.96%) Node.js

Social Media
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 30 (11.07%) WordPress
2 13 (4.80%) CMS
3 3 (1.11%) Adobe Experience Manager
3 3 (1.11%) Drupal
4 2 (0.74%) IIS
4 2 (0.74%) Magnolia
4 2 (0.74%) Umbraco
5 1 (0.37%) Apache
5 1 (0.37%) ArcGIS
5 1 (0.37%) Confluence
5 1 (0.37%) JBoss
5 1 (0.37%) Joomla!
5 1 (0.37%) nginx
5 1 (0.37%) SharePoint
5 1 (0.37%) Sitecore CMS
5 1 (0.37%) Tomcat
Applications
1 38 (14.02%) Microsoft Excel
2 21 (7.75%) Photoshop
3 18 (6.64%) Microsoft PowerPoint
4 15 (5.54%) Adobe Illustrator
5 9 (3.32%) Adobe After Effects
5 9 (3.32%) Adobe Premiere
5 9 (3.32%) Final Cut Pro
5 9 (3.32%) Microsoft Office
6 5 (1.85%) Microsoft Project
7 2 (0.74%) Adobe Creative Suite
7 2 (0.74%) InDesign
Business Applications
1 5 (1.85%) Eloqua
1 5 (1.85%) Salesforce.com CRM
2 4 (1.48%) Dynamics CRM
2 4 (1.48%) WebTrends
3 1 (0.37%) Sprinklr
Cloud Services
1 32 (11.81%) AdWords
2 17 (6.27%) Google Analytics
2 17 (6.27%) Microsoft Azure
3 9 (3.32%) Amazon AWS
3 9 (3.32%) SaaS
4 8 (2.95%) Datadog
5 3 (1.11%) Serverless
6 2 (0.74%) Adobe Analytics
6 2 (0.74%) Adobe Creative Cloud
6 2 (0.74%) Trello
7 1 (0.37%) Akamai
7 1 (0.37%) Amazon EC2
7 1 (0.37%) Cloud Computing
7 1 (0.37%) CloudFront
7 1 (0.37%) MailChimp
Communications & Networking
1 28 (10.33%) Internet
2 6 (2.21%) SMS
3 5 (1.85%) LAN
4 4 (1.48%) Intranet
5 1 (0.37%) Asterisk PBX
5 1 (0.37%) CTI
5 1 (0.37%) Unified Communications
Database & Business Intelligence
1 32 (11.81%) SQL Server
2 26 (9.59%) NoSQL
3 24 (8.86%) SQL Server 2014
4 8 (2.95%) Apache Cassandra
5 4 (1.48%) Big Data
5 4 (1.48%) Hadoop
5 4 (1.48%) Relational Database
5 4 (1.48%) SSDT
6 2 (0.74%) SQL Server 2016
7 1 (0.37%) Data Lake
7 1 (0.37%) GIS
7 1 (0.37%) MySQL
7 1 (0.37%) SQL Server 2008
7 1 (0.37%) SQL Server 2012
Development Applications
1 28 (10.33%) Git (software)
2 6 (2.21%) Visual Studio
3 3 (1.11%) Jasmine
3 3 (1.11%) JIRA
3 3 (1.11%) Karma Test Runner
4 2 (0.74%) Axure RP
4 2 (0.74%) ProtoShare
5 1 (0.37%) Atlassian Bamboo
5 1 (0.37%) CruiseControl
5 1 (0.37%) Dreamweaver
5 1 (0.37%) Jenkins
5 1 (0.37%) Selenium
5 1 (0.37%) Subversion
5 1 (0.37%) Team Foundation Server
5 1 (0.37%) Visual Studio Team System
General
1 182 (67.16%) Marketing
2 24 (8.86%) Advertising
3 22 (8.12%) Games
4 18 (6.64%) Finance
5 10 (3.69%) Banking
5 10 (3.69%) Telecoms
6 8 (2.95%) Brand Awareness
7 6 (2.21%) Manufacturing
8 5 (1.85%) German Language
9 4 (1.48%) Publishing
10 3 (1.11%) Electronics
10 3 (1.11%) Legal
11 2 (0.74%) Multimedia
12 1 (0.37%) Financial Institution
12 1 (0.37%) French Language
12 1 (0.37%) Italian Language
12 1 (0.37%) Mandarin Language
12 1 (0.37%) Retail
Job Titles
1 49 (18.08%) Developer
2 39 (14.39%) Account Manager
3 30 (11.07%) .NET Developer
4 26 (9.59%) Social Media Developer
5 24 (8.86%) Consultant
6 23 (8.49%) Marketing Manager
7 22 (8.12%) Digital Account Manager
8 18 (6.64%) Graduate
9 17 (6.27%) Marketing Consultant
10 15 (5.54%) Marketing Executive
11 14 (5.17%) SEO Consultant
12 13 (4.80%) Client Services Manager
12 13 (4.80%) Digital Executive
12 13 (4.80%) Junior
12 13 (4.80%) PPC Account Manager
12 13 (4.80%) PPC Manager
12 13 (4.80%) Senior Manager
13 11 (4.06%) Digital Marketing Manager
13 11 (4.06%) Project Manager
14 10 (3.69%) Web Manager
Libraries, Frameworks & Software Standards
1 50 (18.45%) HTML
2 39 (14.39%) .NET
3 37 (13.65%) ASP.NET
4 32 (11.81%) ASP.NET Web API
5 30 (11.07%) ASP.NET MVC
6 27 (9.96%) Node.js
7 26 (9.59%) ASP.NET MVC 5
7 26 (9.59%) RESTful
7 26 (9.59%) WCF
8 23 (8.49%) CSS
9 14 (5.17%) HTML5
10 11 (4.06%) AngularJS
11 10 (3.69%) Twitter Bootstrap
12 9 (3.32%) Web Services
13 8 (2.95%) Kafka
14 6 (2.21%) CSS3
14 6 (2.21%) jQuery
14 6 (2.21%) React
15 5 (1.85%) JSON
15 5 (1.85%) XML
Miscellaneous
1 31 (11.44%) Analytical Skills
2 26 (9.59%) BBC
3 24 (8.86%) Blog
4 18 (6.64%) User Experience
5 14 (5.17%) Computer Science
6 10 (3.69%) Mobile App
7 9 (3.32%) Analytical Mindset
8 6 (2.21%) Motion Graphics
8 6 (2.21%) Xbox
9 5 (1.85%) Enterprise Software
9 5 (1.85%) PlayStation
10 4 (1.48%) Client/Server
10 4 (1.48%) Fintech
11 3 (1.11%) Animation
11 3 (1.11%) Digital Media
11 3 (1.11%) Graphic Design
11 3 (1.11%) Robotics
11 3 (1.11%) Video Editing
12 2 (0.74%) FMCG
13 1 (0.37%) iPhone
Operating Systems
1 12 (4.43%) Linux
2 8 (2.95%) Mac OS X
3 5 (1.85%) Windows
4 2 (0.74%) Android
4 2 (0.74%) Apple iOS
5 1 (0.37%) Windows 7
5 1 (0.37%) Windows 8
5 1 (0.37%) Windows Server
Processes & Methodologies
1 80 (29.52%) Digital Marketing
2 78 (28.78%) SEO
3 58 (21.40%) Agile Software Development
4 51 (18.82%) Pay per click
5 40 (14.76%) Analytics
5 40 (14.76%) MVC
6 34 (12.55%) CRM
7 31 (11.44%) OO
8 29 (10.70%) TDD
9 28 (10.33%) BDD
10 26 (9.59%) Marketing Strategy
10 26 (9.59%) Web Application Development
11 22 (8.12%) B2B
12 21 (7.75%) Stakeholder Management
13 20 (7.38%) Lead Generation
14 19 (7.01%) Online Marketing
14 19 (7.01%) Presales
15 18 (6.64%) Content Marketing
15 18 (6.64%) Project Management
16 16 (5.90%) Email Marketing
Programming Languages
1 39 (14.39%) C#
2 35 (12.92%) Ruby
3 17 (6.27%) JavaScript
4 14 (5.17%) SQL
5 13 (4.80%) Java
6 12 (4.43%) Python
7 9 (3.32%) Bash Shell
7 9 (3.32%) Perl
8 8 (2.95%) C++
9 6 (2.21%) PHP
10 4 (1.48%) T-SQL
11 3 (1.11%) ES6
12 2 (0.74%) C
12 2 (0.74%) PowerShell
13 1 (0.37%) R
13 1 (0.37%) VB.NET
Qualifications
1 69 (25.46%) Degree
2 14 (5.17%) Computer Science Degree
3 4 (1.48%) Master's Degree
3 4 (1.48%) SC Cleared
3 4 (1.48%) Security Cleared
4 3 (1.11%) RHCE
5 2 (0.74%) ITIL Certification
6 1 (0.37%) Analytics IQ
6 1 (0.37%) CCNA
6 1 (0.37%) Cisco Certification
6 1 (0.37%) DBS Check
6 1 (0.37%) MBA
Quality Assurance & Compliance
1 7 (2.58%) Actionable Recommendations
2 5 (1.85%) PMO
3 2 (0.74%) WAI
4 1 (0.37%) Data Quality
4 1 (0.37%) GDPR
4 1 (0.37%) QA
4 1 (0.37%) SLA
System Software
1 1 (0.37%) Active Directory
Systems Management
1 9 (3.32%) Ansible
1 9 (3.32%) Opscode Chef
1 9 (3.32%) Puppet
2 8 (2.95%) Cobbler
2 8 (2.95%) Grafana
2 8 (2.95%) Nagios
2 8 (2.95%) Prometheus
Vendors
1 75 (27.68%) Google
2 44 (16.24%) Facebook
3 30 (11.07%) Yahoo!
4 26 (9.59%) Apple
4 26 (9.59%) Sony
4 26 (9.59%) Twitter
5 21 (7.75%) Microsoft
6 17 (6.27%) Adobe
6 17 (6.27%) Salesforce.com
7 7 (2.58%) Marketo
8 4 (1.48%) Cognizant
8 4 (1.48%) HubSpot
9 3 (1.11%) Pardot
9 3 (1.11%) SAP
10 2 (0.74%) Avid
10 2 (0.74%) Hootsuite
10 2 (0.74%) Sitecore
10 2 (0.74%) Tableau
11 1 (0.37%) Sysomos
11 1 (0.37%) WooCommerce