Job Vacancy Trend Salary Trend Salary Histogram Job Locations Skill Sets
Period
to 28 September 2021

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the South East. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 28 September 2021 with a comparison to the same period over the previous 2 years.

Social Media
England > South East
6 months to
28 Sep 2021		 Same period 2020 Same period 2019
Rank 312 265 420
Rank change year-on-year -47 +155 -58
Permanent jobs citing Social Media 140 20 97
As % of all permanent jobs advertised in the South East 0.80% 0.25% 0.38%
As % of the Miscellaneous category 2.15% 0.79% 1.16%
Number of salaries quoted 62 19 58
10th Percentile £22,000 £21,650 £20,500
25th Percentile £22,250 £34,375 £32,750
Median annual salary (50th Percentile) £32,750 £42,500 £45,000
Median % change year-on-year -22.94% -5.56% -10.00%
75th Percentile £61,250 £68,125 £53,750
90th Percentile £95,000 £74,000 £60,000
England median annual salary £57,500 £55,000 £45,000
% change year-on-year +4.55% +22.22% +5.88%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for generic IT skills.

All Generic IT Skills
South East
Permanent vacancies with a requirement for generic IT skills 6,523 2,522 8,339
As % of all permanent IT jobs advertised in the South East 37.05% 31.85% 32.50%
Number of salaries quoted 3,789 2,071 6,492
10th Percentile £31,250 £32,500 £28,500
25th Percentile £38,750 £38,750 £36,250
Median annual salary (50th Percentile) £52,500 £52,500 £50,000
Median % change year-on-year - +5.00% -
75th Percentile £67,500 £66,250 £63,750
90th Percentile £82,500 £77,500 £76,250
England median annual salary £60,000 £60,000 £55,000
% change year-on-year - +9.09% +4.76%

Social Media
Job Vacancy Trend in the South East

Job postings citing Social Media as a proportion of all IT jobs advertised in the South East.

Job vacancy trend for Social Media in the South East

Social Media
Salary Trend in the South East

3-month moving average salary quoted in jobs citing Social Media in the South East.

Salary trend for Social Media in the South East

Social Media
Salary Histogram in the South East

Salary distribution for jobs citing Social Media in the South East over the 6 months to 28 September 2021.

Salary histogram for Social Media in the South East

Social Media
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the South East region over the 6 months to 28 September 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year		 Matching
Permanent
IT Job Ads		 Median Salary
Past 6 Months		 Median Salary
% Change
on Same Period
Last Year		 Live
Job
Vacancies
Thames Valley -58 47 £32,500 -40.91% 4
East Sussex - 32 £95,000 - 2
Surrey -58 23 £50,000 +42.86% 2
Oxfordshire - 20 £30,000 -
Hampshire -102 19 £22,000 -58.10% 9
Berkshire -55 18 £56,250 -22.41% 2
Kent -28 15 £22,500 -55.45% 5
Buckinghamshire -46 10 £22,000 -41.33% 2
West Sussex - 4 £42,500 - 1
Social Media
England

For the 6 months to 28 September 2021, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South East region with a requirement for Social Media.

1 41 (29.29%) Marketing
2 32 (22.86%) Retail
2 32 (22.86%) Social Skills
3 28 (20.00%) Finance
4 26 (18.57%) Degree
5 24 (17.14%) Agile Software Development
6 23 (16.43%) Broadband
7 21 (15.00%) Internet
7 21 (15.00%) Workflow
7 21 (15.00%) Driving Licence
8 20 (14.29%) Post-Production
8 20 (14.29%) Docker
8 20 (14.29%) Digital Marketing
9 17 (12.14%) Apple
9 17 (12.14%) Analytics
10 16 (11.43%) Analytical Skills
10 16 (11.43%) Project Management
10 16 (11.43%) IBM Domino
10 16 (11.43%) Spreadsheet
10 16 (11.43%) iPhone
10 16 (11.43%) Photography
10 16 (11.43%) Smartphone
10 16 (11.43%) Artificial Intelligence
11 15 (10.71%) Software Engineering
11 15 (10.71%) Python
12 14 (10.00%) SEO
12 14 (10.00%) Django
12 14 (10.00%) Waterfall
13 13 (9.29%) SaaS
13 13 (9.29%) Blog

Social Media
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (11.43%) IBM Domino
2 4 (2.86%) Apache Solr
3 2 (1.43%) CMS
3 2 (1.43%) Sitecore CMS
4 1 (0.71%) SharePoint
Applications
1 16 (11.43%) Spreadsheet
2 7 (5.00%) Photoshop
3 6 (4.29%) Microsoft Office
4 4 (2.86%) Adobe After Effects
4 4 (2.86%) Adobe Premiere
5 1 (0.71%) Adobe XD
5 1 (0.71%) Microsoft Excel
5 1 (0.71%) Microsoft PowerPoint
5 1 (0.71%) MS Visio
Business Applications
1 9 (6.43%) Sprinklr
Cloud Services
1 13 (9.29%) SaaS
2 9 (6.43%) GitHub
2 9 (6.43%) Taleo
3 8 (5.71%) GitHub Actions
4 6 (4.29%) Google Analytics
5 4 (2.86%) Microsoft 365
6 3 (2.14%) Google Workspace
6 3 (2.14%) MailChimp
6 3 (2.14%) Slack
7 2 (1.43%) Google Ads
7 2 (1.43%) Google Data Studio
8 1 (0.71%) Azure
8 1 (0.71%) Facebook Ads
8 1 (0.71%) Power Automate
Communications & Networking
1 23 (16.43%) Broadband
2 21 (15.00%) Internet
3 3 (2.14%) 5G
3 3 (2.14%) LLU
Database & Business Intelligence
1 6 (4.29%) Redis
2 4 (2.86%) Big Data
2 4 (2.86%) PostgreSQL
3 2 (1.43%) SQL Server
4 1 (0.71%) Metadata
Development Applications
1 8 (5.71%) Git (software)
1 8 (5.71%) Jenkins
2 4 (2.86%) webpack
3 1 (0.71%) JIRA
General
1 41 (29.29%) Marketing
2 32 (22.86%) Retail
2 32 (22.86%) Social Skills
3 28 (20.00%) Finance
4 16 (11.43%) Analytical Skills
5 10 (7.14%) Influencing Skills
5 10 (7.14%) Telecoms
6 7 (5.00%) Electronics
6 7 (5.00%) Pharmaceutical
7 6 (4.29%) Advertising
8 5 (3.57%) Manufacturing
8 5 (3.57%) Presentation Skills
9 3 (2.14%) Law
9 3 (2.14%) Public Sector
10 2 (1.43%) Games
11 1 (0.71%) Military
Job Titles
1 24 (17.14%) Developer
2 23 (16.43%) Senior Developer
3 20 (14.29%) Video Editor
4 15 (10.71%) Marketing Executive
5 14 (10.00%) Python Developer
5 14 (10.00%) Senior Python Developer
6 9 (6.43%) Product Owner
6 9 (6.43%) Technology Owner
7 7 (5.00%) Consultant
7 7 (5.00%) Digital Executive
7 7 (5.00%) Digital Marketing Executive
7 7 (5.00%) IT Consultant
8 6 (4.29%) Senior Manager
9 5 (3.57%) Communications Manager
10 4 (2.86%) JavaScript Developer
10 4 (2.86%) Marketing Manager
10 4 (2.86%) Product Manager
10 4 (2.86%) Security Architect
10 4 (2.86%) Senior Java Developer
10 4 (2.86%) Senior Product Manager
Libraries, Frameworks & Software Standards
1 14 (10.00%) Django
2 9 (6.43%) HTML
3 6 (4.29%) CSS
4 5 (3.57%) React
5 4 (2.86%) AngularJS
5 4 (2.86%) CSS3
5 4 (2.86%) HTML5
5 4 (2.86%) Jest
5 4 (2.86%) Kafka
5 4 (2.86%) Node.js
5 4 (2.86%) Spring
5 4 (2.86%) Vue.js
6 2 (1.43%) .NET
6 2 (1.43%) ASP.NET
6 2 (1.43%) ASP.NET MVC
6 2 (1.43%) ASP.NET Web Forms
6 2 (1.43%) jQuery
6 2 (1.43%) Regular Expression
6 2 (1.43%) Web Services
7 1 (0.71%) REST
Miscellaneous
1 21 (15.00%) Driving Licence
2 16 (11.43%) iPhone
2 16 (11.43%) Photography
2 16 (11.43%) Smartphone
3 13 (9.29%) Blog
4 9 (6.43%) Enterprise Software
5 7 (5.00%) Mobile App
5 7 (5.00%) Video Editing
6 6 (4.29%) Self-Motivation
7 5 (3.57%) EPoS
8 4 (2.86%) Motion Graphics
8 4 (2.86%) Tandem
8 4 (2.86%) User Experience
9 3 (2.14%) New Media
10 2 (1.43%) Analytical Mindset
10 2 (1.43%) iPad
10 2 (1.43%) Life Science
10 2 (1.43%) NHS
11 1 (0.71%) Graphic Design
Operating Systems
1 1 (0.71%) Apple iOS
Processes & Methodologies
1 24 (17.14%) Agile Software Development
2 21 (15.00%) Workflow
3 20 (14.29%) Digital Marketing
3 20 (14.29%) Post-Production
4 17 (12.14%) Analytics
5 16 (11.43%) Artificial Intelligence
5 16 (11.43%) Project Management
6 15 (10.71%) Software Engineering
7 14 (10.00%) SEO
7 14 (10.00%) Waterfall
8 12 (8.57%) Problem-Solving
9 11 (7.86%) Collaborative Working
9 11 (7.86%) Process Improvement
10 10 (7.14%) B2B
11 9 (6.43%) Business Analysis
11 9 (6.43%) Data Privacy
11 9 (6.43%) Operational Stability
11 9 (6.43%) Social Media Management
11 9 (6.43%) Test Planning
11 9 (6.43%) Translating Business Requirements
Programming Languages
1 15 (10.71%) Python
2 6 (4.29%) JavaScript
3 5 (3.57%) Java
4 2 (1.43%) C
4 2 (1.43%) C#
4 2 (1.43%) SQL
5 1 (0.71%) Apple Swift
5 1 (0.71%) C++
5 1 (0.71%) Objective-C
5 1 (0.71%) PowerShell
5 1 (0.71%) TypeScript
Qualifications
1 26 (18.57%) Degree
2 4 (2.86%) CEH
3 1 (0.71%) SC Cleared
3 1 (0.71%) Security Cleared
Quality Assurance & Compliance
1 8 (5.71%) QA
2 3 (2.14%) PMO
3 2 (1.43%) Sarbanes-Oxley
4 1 (0.71%) GDPR
System Software
1 20 (14.29%) Docker
2 4 (2.86%) Apache ZooKeeper
Systems Management
1 4 (2.86%) Kubernetes
Vendors
1 17 (12.14%) Apple
2 9 (6.43%) Avature
2 9 (6.43%) Kenexa
2 9 (6.43%) Workday
3 8 (5.71%) Brandwatch
4 7 (5.00%) Adobe
5 6 (4.29%) Google
5 6 (4.29%) Salesforce.com
6 5 (3.57%) Microsoft
7 4 (2.86%) Pinterest
7 4 (2.86%) YouTube
8 3 (2.14%) Openreach
8 3 (2.14%) SAP
8 3 (2.14%) Virgin Media
9 2 (1.43%) HP
9 2 (1.43%) Sitecore
9 2 (1.43%) Twitter
10 1 (0.71%) Facebook