Period
to 22 August 2019

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the South East. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 22 August 2019 with a comparison to the same period over the previous 2 years.

Social Media
England > South East
6 months to
22 Aug 2019
Same period 2018 Same period 2017
Rank 437 369 306
Rank change year-on-year -68 -63 +68
Permanent jobs citing Social Media 75 185 259
As % of all permanent IT jobs advertised in the South East 0.29% 0.62% 0.89%
As % of the Miscellaneous category 0.79% 1.75% 2.51%
Number of salaries quoted 42 159 202
South East median annual salary £43,750 £45,000 £35,000
Median salary % change year-on-year -2.78% +28.57% -6.67%
10th Percentile £22,300 £25,000 £19,900
90th Percentile £60,000 £70,000 £57,500
England median annual salary £43,250 £42,500 £40,000
% change year-on-year +1.76% +6.25% -5.88%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for generic IT skills.

All Generic IT Skills
South East
Permanent vacancies with a requirement for generic IT skills 9,446 10,597 10,316
As % of all permanent IT jobs advertised in the South East 36.41% 35.70% 35.43%
Number of salaries quoted 7,109 8,500 8,397
South East median annual salary £50,000 £47,500 £45,000
Median salary % change year-on-year +5.26% +5.56% -
10th Percentile £28,500 £27,500 £26,250
90th Percentile £75,000 £71,250 £68,750
England median annual salary £53,700 £52,500 £50,000
% change year-on-year +2.29% +5.00% -

Social Media
Job Vacancy Trend in the South East

Job postings citing Social Media as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Social Media in the South East

Social Media
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the South East.

Salary trend for Social Media in the South East

Social Media
Salary Histogram in the South East

The salary distribution of IT jobs citing Social Media in the South East over the 6 months to 22 August 2019.

Salary histogram for Social Media in the South East

Social Media
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the South East region over the 6 months to 22 August 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley -7 44 £41,250 -13.16% 14
Buckinghamshire +18 19 £33,202 -26.22% 1
Berkshire -18 19 £47,500 -9.52% 10
East Sussex +4 10 £45,000 +28.57% 1
Surrey +2 8 £39,500 +12.86% 8
Hampshire -35 8 £35,500 -29.00% 6
Oxfordshire +39 6 £50,000 +90.48% 3
West Sussex -2 4 £55,000 +103.70% 2
Kent -3 1 £45,000 -33.33% 1
Social Media
England

For the 6 months to 22 August 2019, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South East region with a requirement for Social Media.

1 51 (68.00%) Marketing
2 30 (40.00%) Analytics
3 29 (38.67%) User Experience
4 27 (36.00%) Digital Marketing
5 21 (28.00%) Agile Software Development
6 19 (25.33%) Degree
7 17 (22.67%) Google
7 17 (22.67%) Google Analytics
8 16 (21.33%) Collaborative Working
9 14 (18.67%) Business Analysis
9 14 (18.67%) CMS
9 14 (18.67%) SEO
10 13 (17.33%) Adobe
10 13 (17.33%) Project Management
11 12 (16.00%) JavaScript
12 11 (14.67%) Microsoft
12 11 (14.67%) Problem-Solving
13 10 (13.33%) Coaching
13 10 (13.33%) Office 365
13 10 (13.33%) HTML5
13 10 (13.33%) HTML
13 10 (13.33%) E-Commerce
13 10 (13.33%) Smartphone
13 10 (13.33%) Animation
13 10 (13.33%) QA
14 9 (12.00%) Web Analytics
14 9 (12.00%) DevOps
14 9 (12.00%) Adobe Creative Cloud
15 8 (10.67%) Typography
15 8 (10.67%) Customer-Centricity

Social Media
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (18.67%) CMS
2 6 (8.00%) SharePoint
2 6 (8.00%) Sitefinity
3 3 (4.00%) Confluence
3 3 (4.00%) Elasticsearch
4 2 (2.67%) WordPress
5 1 (1.33%) OpenStack
Applications
1 8 (10.67%) Sketch
2 7 (9.33%) Microsoft Office
3 6 (8.00%) Photoshop
4 2 (2.67%) Microsoft Excel
5 1 (1.33%) Adobe Creative Suite
5 1 (1.33%) Microsoft PowerPoint
Cloud Services
1 17 (22.67%) Google Analytics
2 10 (13.33%) Office 365
3 9 (12.00%) Adobe Creative Cloud
4 6 (8.00%) SaaS
5 4 (5.33%) G Suite
5 4 (5.33%) Google Tag Manager
6 3 (4.00%) AWS
7 2 (2.67%) Adobe Analytics
7 2 (2.67%) Azure
7 2 (2.67%) IaaS
7 2 (2.67%) Slack
7 2 (2.67%) SurveyMonkey
8 1 (1.33%) iPaaS
8 1 (1.33%) Power Platform
8 1 (1.33%) Yammer
Communications & Networking
1 6 (8.00%) SSL
2 4 (5.33%) Internet
3 1 (1.33%) Intranet
3 1 (1.33%) Skype
Database & Business Intelligence
1 3 (4.00%) Data Mining
1 3 (4.00%) NoSQL
2 1 (1.33%) Power BI
Development Applications
1 4 (5.33%) Git (software)
1 4 (5.33%) JIRA
2 1 (1.33%) Jenkins
General
1 51 (68.00%) Marketing
2 8 (10.67%) Retail
3 4 (5.33%) Advertising
3 4 (5.33%) Local Government
4 3 (4.00%) Manufacturing
5 2 (2.67%) Brand Awareness
5 2 (2.67%) Finance
5 2 (2.67%) Publishing
6 1 (1.33%) Automotive
6 1 (1.33%) French Language
6 1 (1.33%) German Language
6 1 (1.33%) Legal
6 1 (1.33%) Mandarin Language
6 1 (1.33%) Telecoms
Job Titles
1 10 (13.33%) Designer
2 9 (12.00%) Analyst
2 9 (12.00%) Digital Designer
3 5 (6.67%) Digital Planner
3 5 (6.67%) Marketing Executive
3 5 (6.67%) Marketing Manager
4 4 (5.33%) Coordinator
4 4 (5.33%) Developer
4 4 (5.33%) Digital Executive
4 4 (5.33%) Digital Marketing Executive
4 4 (5.33%) Java Developer
5 3 (4.00%) Business Analyst
5 3 (4.00%) IT Analyst
5 3 (4.00%) Marketing Director
5 3 (4.00%) Project Manager
5 3 (4.00%) Service Analyst
5 3 (4.00%) Service Desk Analyst
6 2 (2.67%) Digital Communications Manager
6 2 (2.67%) Head of Communications
6 2 (2.67%) Marketing Specialist
Libraries, Frameworks & Software Standards
1 10 (13.33%) HTML
1 10 (13.33%) HTML5
2 8 (10.67%) CSS
2 8 (10.67%) CSS3
3 4 (5.33%) RESTful
3 4 (5.33%) Spring
4 3 (4.00%) Node.js
5 1 (1.33%) JSON
5 1 (1.33%) REST
Miscellaneous
1 29 (38.67%) User Experience
2 10 (13.33%) Animation
2 10 (13.33%) Smartphone
3 7 (9.33%) Analytical Skills
4 6 (8.00%) Blog
4 6 (8.00%) Digital Media
5 4 (5.33%) Algorithms
5 4 (5.33%) Mobile App
6 2 (2.67%) BBC
6 2 (2.67%) e-Learning
6 2 (2.67%) Graphic Design
6 2 (2.67%) Kindle
6 2 (2.67%) Learning Management System
6 2 (2.67%) Management Information System
7 1 (1.33%) LIMS
7 1 (1.33%) Photography
7 1 (1.33%) Self-Motivation
7 1 (1.33%) Virtual Team
Operating Systems
1 3 (4.00%) Windows
2 1 (1.33%) Linux
2 1 (1.33%) Ubuntu
Processes & Methodologies
1 30 (40.00%) Analytics
2 27 (36.00%) Digital Marketing
3 21 (28.00%) Agile Software Development
4 16 (21.33%) Collaborative Working
5 14 (18.67%) Business Analysis
5 14 (18.67%) SEO
6 13 (17.33%) Project Management
7 11 (14.67%) Problem-Solving
8 10 (13.33%) Coaching
8 10 (13.33%) E-Commerce
9 9 (12.00%) DevOps
9 9 (12.00%) Web Analytics
10 8 (10.67%) Content Management
10 8 (10.67%) Copywriting
10 8 (10.67%) Customer-Centricity
10 8 (10.67%) Multichannel Retail
10 8 (10.67%) Typography
11 7 (9.33%) Brand Management
12 6 (8.00%) Continuous Improvement
13 5 (6.67%) Contract Negotiation
Programming Languages
1 12 (16.00%) JavaScript
2 4 (5.33%) Java
3 3 (4.00%) SQL
4 1 (1.33%) C
4 1 (1.33%) PHP
4 1 (1.33%) PowerShell
4 1 (1.33%) Python
Qualifications
1 19 (25.33%) Degree
2 4 (5.33%) PRINCE2 Practitioner
3 1 (1.33%) Master's Degree
Quality Assurance & Compliance
1 10 (13.33%) QA
2 1 (1.33%) Data Quality
System Software
1 1 (1.33%) Docker
Systems Management
1 1 (1.33%) Ansible
1 1 (1.33%) Kubernetes
1 1 (1.33%) Terraform
Vendors
1 17 (22.67%) Google
2 13 (17.33%) Adobe
3 11 (14.67%) Microsoft
4 4 (5.33%) Facebook
5 3 (4.00%) YouTube
6 2 (2.67%) Salesforce.com
6 2 (2.67%) Twitter
7 1 (1.33%) Hootsuite
7 1 (1.33%) HubSpot
7 1 (1.33%) Instagram
7 1 (1.33%) Jitterbit
7 1 (1.33%) SAP
7 1 (1.33%) Splunk
7 1 (1.33%) Tableau