Period
to 19 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Leeds with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Web Analytics
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 211 222 259
Rank change year-on-year +11 +37 +5
Permanent jobs citing Web Analytics 10 7 14
As % of all permanent IT jobs advertised in Leeds 0.20% 0.13% 0.20%
As % of the Processes & Methodologies category 0.22% 0.14% 0.22%
Number of salaries quoted 3 6 14
Leeds median annual salary £30,000 £51,000 £32,500
Median salary % change year-on-year -41.18% +56.92% -
10th Percentile £21,300 £42,000 £27,800
90th Percentile £32,500 £61,875 £62,500
West Yorkshire median annual salary £37,500 £32,500 £36,250
% change year-on-year +15.38% -10.34% +11.54%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Leeds with a requirement for process or methodology skills.

All Process and Methodology Skills
Leeds
Permanent vacancies with a requirement for process or methodology skills 4510 4881 6385
As % of all permanent IT jobs advertised in Leeds 92.27% 90.61% 91.94%
Number of salaries quoted 3789 4183 5074
Leeds median annual salary £45,000 £42,500 £42,500
Median salary % change year-on-year +5.88% - +6.25%
10th Percentile £27,500 £26,250 £27,000
90th Percentile £63,250 £62,500 £61,250
West Yorkshire median annual salary £42,500 £42,500 £42,000
% change year-on-year - +1.19% +5.00%

Web Analytics
Job Vacancy Trend in Leeds

Job postings citing Web Analytics as a percentage of all IT jobs advertised in Leeds.

Job vacancy trend for Web Analytics in Leeds

Web Analytics
Salary Trend in Leeds

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in Leeds.

Salary trend for Web Analytics in Leeds

For the 6 months to 19 November 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Leeds region with a requirement for Web Analytics.

1 10 (100.00%) Microsoft Excel
1 10 (100.00%) Google
1 10 (100.00%) Marketing
1 10 (100.00%) Analytics
2 9 (90.00%) Google Analytics
2 9 (90.00%) Microsoft
3 8 (80.00%) Degree
3 8 (80.00%) Google Tag Manager
4 7 (70.00%) Digital Analytics
4 7 (70.00%) Digital Media
4 7 (70.00%) Computer Science Degree
4 7 (70.00%) Mathematics
4 7 (70.00%) Psychology
4 7 (70.00%) Computer Science
4 7 (70.00%) Economics
5 4 (40.00%) DoubleClick
5 4 (40.00%) Finance
5 4 (40.00%) Data Warehouse
5 4 (40.00%) E-Commerce
5 4 (40.00%) Data Mining
5 4 (40.00%) Single Customer View
5 4 (40.00%) Personalization
5 4 (40.00%) Conversion Rate Optimisation
5 4 (40.00%) User Experience
5 4 (40.00%) Analytical Skills
6 3 (30.00%) Criteo
6 3 (30.00%) Tableau
6 3 (30.00%) Marketing Strategy
6 3 (30.00%) Facebook
6 3 (30.00%) Visualisation

Web Analytics
Co-occurring IT Skills in Leeds by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (20.00%) CMS
1 2 (20.00%) Umbraco
Applications
1 10 (100.00%) Microsoft Excel
2 2 (20.00%) Microsoft Office
Business Applications
1 2 (20.00%) Dynamics CRM
Cloud Services
1 9 (90.00%) Google Analytics
2 8 (80.00%) Google Tag Manager
3 1 (10.00%) Google Cloud Platform
3 1 (10.00%) MailChimp
Database & Business Intelligence
1 4 (40.00%) Data Mining
1 4 (40.00%) Data Warehouse
2 1 (10.00%) Big Data
2 1 (10.00%) Relational Database
General
1 10 (100.00%) Marketing
2 4 (40.00%) Finance
Job Titles
1 8 (80.00%) Analyst
2 4 (40.00%) Insight Analyst
2 4 (40.00%) Web Analyst
3 3 (30.00%) Digital Analyst
4 2 (20.00%) Digital Executive
4 2 (20.00%) Digital Marketing Executive
4 2 (20.00%) Marketing Executive
5 1 (10.00%) Data Analyst
Libraries, Frameworks & Software Standards
1 2 (20.00%) COM
Miscellaneous
1 7 (70.00%) Computer Science
1 7 (70.00%) Digital Media
2 4 (40.00%) Analytical Skills
2 4 (40.00%) User Experience
3 2 (20.00%) Social Media
3 2 (20.00%) Video Editing
Operating Systems
1 1 (10.00%) Windows
Processes & Methodologies
1 10 (100.00%) Analytics
2 7 (70.00%) Digital Analytics
2 7 (70.00%) Economics
2 7 (70.00%) Mathematics
2 7 (70.00%) Psychology
3 4 (40.00%) Conversion Rate Optimisation
3 4 (40.00%) E-Commerce
3 4 (40.00%) Personalization
3 4 (40.00%) Single Customer View
4 3 (30.00%) Data Visualisation
4 3 (30.00%) Marketing Strategy
4 3 (30.00%) Pay per click
4 3 (30.00%) SEO
4 3 (30.00%) Visualisation
5 2 (20.00%) Agile Software Development
5 2 (20.00%) Business Intelligence
5 2 (20.00%) CRM
5 2 (20.00%) Data Management
5 2 (20.00%) Digital Marketing
5 2 (20.00%) Email Marketing
Programming Languages
1 1 (10.00%) SQL
Qualifications
1 8 (80.00%) Degree
2 7 (70.00%) Computer Science Degree
Vendors
1 10 (100.00%) Google
2 9 (90.00%) Microsoft
3 4 (40.00%) DoubleClick
4 3 (30.00%) Criteo
4 3 (30.00%) Facebook
4 3 (30.00%) Tableau