Period
to 19 August 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Liverpool. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 19 August 2018 with a comparison to the same period over the previous 2 years.

Marketing
Merseyside > Liverpool
6 months to
19 Aug 2018
Same period 2017 Same period 2016
Rank 52 63 66
Rank change year-on-year +11 +3 -32
Permanent jobs citing Marketing 14 18 11
As % of all permanent IT jobs advertised in Liverpool 2.16% 2.31% 1.38%
As % of the General category 5.09% 5.90% 3.73%
Number of salaries quoted 12 18 11
Liverpool median annual salary £38,375 £29,000 £25,500
Median salary % change year-on-year +32.33% +13.73% -36.25%
10th Percentile £30,000 £21,500 £20,000
90th Percentile £78,750 £48,750 £42,500
Merseyside median annual salary £40,000 £30,500 £32,500
% change year-on-year +31.15% -6.15% -18.75%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Liverpool with a requirement for common skills.

All General Skills
Liverpool
Permanent vacancies with a requirement for common skills 275 305 295
As % of all permanent IT jobs advertised in Liverpool 42.37% 39.10% 36.92%
Number of salaries quoted 205 225 185
Liverpool median annual salary £45,000 £42,500 £42,500
Median salary % change year-on-year +5.88% - +6.25%
10th Percentile £26,750 £27,200 £23,600
90th Percentile £67,500 £68,750 £65,000
Merseyside median annual salary £45,000 £42,500 £40,000
% change year-on-year +5.88% +6.25% -

Marketing
Job Vacancy Trend in Liverpool

Job postings citing Marketing as a percentage of all IT jobs advertised in Liverpool.

Job vacancy trend for Marketing in Liverpool

Marketing
Salary Trend in Liverpool

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Liverpool.

Salary trend for Marketing in Liverpool

Marketing
Salary Histogram in Liverpool

The salary distribution of IT jobs citing Marketing in Liverpool over the 6 months to 19 August 2018.

Salary histogram for Marketing in Liverpool

For the 6 months to 19 August 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Liverpool region with a requirement for Marketing.

1 6 (42.86%) Digital Marketing
2 5 (35.71%) SQL
3 4 (28.57%) Microsoft
3 4 (28.57%) Active Directory
3 4 (28.57%) Finance
3 4 (28.57%) Information Security
3 4 (28.57%) TOGAF
3 4 (28.57%) Logistics
3 4 (28.57%) Enterprise Architecture
3 4 (28.57%) Office 365
3 4 (28.57%) IaaS
3 4 (28.57%) SaaS
3 4 (28.57%) SIEM
3 4 (28.57%) Data Centre
3 4 (28.57%) Privileged Access Management
4 3 (21.43%) Epicor Tropos
4 3 (21.43%) B2B Sales
4 3 (21.43%) Presales
4 3 (21.43%) Advertising
4 3 (21.43%) B2B
4 3 (21.43%) Epicor
4 3 (21.43%) ERP
5 2 (14.29%) E-Commerce
5 2 (14.29%) SAS
5 2 (14.29%) Retail
5 2 (14.29%) Continuous Improvement
5 2 (14.29%) Analytics
6 1 (7.14%) Customer Analytics
6 1 (7.14%) Statistical Modelling
6 1 (7.14%) Test Strategy

Marketing
Co-occurring IT Skills in Liverpool by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (14.29%) SAS
Business Applications
1 3 (21.43%) Epicor Tropos
Cloud Services
1 4 (28.57%) IaaS
1 4 (28.57%) Office 365
1 4 (28.57%) SaaS
2 1 (7.14%) Google Analytics
Database & Business Intelligence
1 1 (7.14%) Crystal Reports
General
1 4 (28.57%) Finance
2 3 (21.43%) Advertising
3 2 (14.29%) Retail
Job Titles
1 4 (28.57%) Architect
1 4 (28.57%) Infrastructure Architect
2 3 (21.43%) Analyst
2 3 (21.43%) Cloud Architect
2 3 (21.43%) Cloud Infrastructure Architect
2 3 (21.43%) Digital Executive
2 3 (21.43%) Sales Executive
3 1 (7.14%) CRM Analyst
3 1 (7.14%) Data Scientist
3 1 (7.14%) ERP Analyst
3 1 (7.14%) ERP Support
3 1 (7.14%) Head of Projects
3 1 (7.14%) IT Analyst
3 1 (7.14%) IT Support
3 1 (7.14%) IT Support Analyst
3 1 (7.14%) Operations Director
3 1 (7.14%) Senior Analyst
3 1 (7.14%) Support Analyst
Miscellaneous
1 4 (28.57%) Data Centre
2 1 (7.14%) Analytical Skills
2 1 (7.14%) Fintech
Processes & Methodologies
1 6 (42.86%) Digital Marketing
2 4 (28.57%) Enterprise Architecture
2 4 (28.57%) Information Security
2 4 (28.57%) Logistics
2 4 (28.57%) Privileged Access Management
2 4 (28.57%) SIEM
2 4 (28.57%) TOGAF
3 3 (21.43%) B2B
3 3 (21.43%) B2B Sales
3 3 (21.43%) ERP
3 3 (21.43%) Presales
4 2 (14.29%) Analytics
4 2 (14.29%) Continuous Improvement
4 2 (14.29%) E-Commerce
5 1 (7.14%) Database Marketing
5 1 (7.14%) ETL
5 1 (7.14%) Marketing Strategy
5 1 (7.14%) Project Management
5 1 (7.14%) Statistical Modelling
5 1 (7.14%) Test Strategy
Programming Languages
1 5 (35.71%) SQL
2 1 (7.14%) Java
2 1 (7.14%) Python
2 1 (7.14%) R
2 1 (7.14%) T-SQL
Qualifications
1 1 (7.14%) Degree
1 1 (7.14%) Master's Degree
Quality Assurance & Compliance
1 1 (7.14%) Actionable Recommendations
System Software
1 4 (28.57%) Active Directory
Vendors
1 4 (28.57%) Microsoft
2 3 (21.43%) Epicor
3 1 (7.14%) Google
3 1 (7.14%) Teradata