Period
to 21 October 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Liverpool. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 21 October 2018 with a comparison to the same period over the previous 2 years.

Marketing
Merseyside > Liverpool
6 months to
21 Oct 2018
Same period 2017 Same period 2016
Rank 41 52 80
Rank change year-on-year +11 +28 -40
Permanent jobs citing Marketing 23 24 13
As % of all permanent IT jobs advertised in Liverpool 3.85% 3.22% 1.28%
As % of the General category 9.16% 7.14% 3.93%
Number of salaries quoted 21 26 10
Liverpool median annual salary £31,750 £32,500 £24,250
Median salary % change year-on-year -2.31% +34.02% -39.38%
10th Percentile £21,250 £21,875 £20,000
90th Percentile £50,000 £52,500 £34,750
Merseyside median annual salary £32,500 £30,750 £32,500
% change year-on-year +5.69% -5.38% -18.75%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Liverpool with a requirement for common skills.

All General Skills
Liverpool
Permanent vacancies with a requirement for common skills 251 336 331
As % of all permanent IT jobs advertised in Liverpool 41.97% 45.10% 32.64%
Number of salaries quoted 178 239 195
Liverpool median annual salary £45,000 £45,000 £42,500
Median salary % change year-on-year - +5.88% +4.29%
10th Percentile £26,250 £27,500 £23,600
90th Percentile £65,000 £67,500 £64,600
Merseyside median annual salary £42,500 £42,500 £42,500

Marketing
Job Vacancy Trend in Liverpool

Job postings citing Marketing as a percentage of all IT jobs advertised in Liverpool.

Job vacancy trend for Marketing in Liverpool

Marketing
Salary Trend in Liverpool

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Liverpool.

Salary trend for Marketing in Liverpool

Marketing
Salary Histogram in Liverpool

The salary distribution of IT jobs citing Marketing in Liverpool over the 6 months to 21 October 2018.

Salary histogram for Marketing in Liverpool

For the 6 months to 21 October 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Liverpool region with a requirement for Marketing.

1 15 (65.22%) Digital Marketing
2 8 (34.78%) Presales
2 8 (34.78%) B2B Sales
2 8 (34.78%) Pay per click
2 8 (34.78%) B2B
2 8 (34.78%) SEO
3 7 (30.43%) Analytics
4 5 (21.74%) Marketing Strategy
4 5 (21.74%) SQL
4 5 (21.74%) Google
4 5 (21.74%) Multimedia
4 5 (21.74%) Google Analytics
4 5 (21.74%) Social Media
5 4 (17.39%) Email Marketing
5 4 (17.39%) Copywriting
5 4 (17.39%) Social Network
5 4 (17.39%) SLA
5 4 (17.39%) ERP
5 4 (17.39%) Facebook
5 4 (17.39%) Marketing Automation
5 4 (17.39%) AdWords
6 3 (13.04%) Epicor Tropos
6 3 (13.04%) Problem-Solving
6 3 (13.04%) HTML
6 3 (13.04%) CSS
6 3 (13.04%) Finance
6 3 (13.04%) Advertising
6 3 (13.04%) Epicor
6 3 (13.04%) Degree
6 3 (13.04%) Retail

Marketing
Co-occurring IT Skills in Liverpool by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (8.70%) SAS
Applications
1 1 (4.35%) Microsoft Office
Business Applications
1 3 (13.04%) Epicor Tropos
Cloud Services
1 5 (21.74%) Google Analytics
2 4 (17.39%) AdWords
Communications & Networking
1 1 (4.35%) Bluetooth
Database & Business Intelligence
1 1 (4.35%) Crystal Reports
Development Applications
1 2 (8.70%) Hudson
General
1 5 (21.74%) Multimedia
2 3 (13.04%) Advertising
2 3 (13.04%) Finance
2 3 (13.04%) Retail
Job Titles
1 12 (52.17%) Digital Executive
2 8 (34.78%) Sales Executive
3 4 (17.39%) Digital Marketing Executive
3 4 (17.39%) Marketing Executive
4 3 (13.04%) Analyst
5 2 (8.70%) Angular Developer
5 2 (8.70%) Developer
5 2 (8.70%) HTML Developer
5 2 (8.70%) Node.js Developer
5 2 (8.70%) PHP Developer
5 2 (8.70%) PHP Laravel Developer
5 2 (8.70%) PHP Web Developer
5 2 (8.70%) Product Manager
5 2 (8.70%) Web Developer
6 1 (4.35%) Applications Manager
6 1 (4.35%) Designer
6 1 (4.35%) Graphic Designer
6 1 (4.35%) IT Support
6 1 (4.35%) Lead PHP Developer
6 1 (4.35%) Lead Web Developer
Libraries, Frameworks & Software Standards
1 3 (13.04%) CSS
1 3 (13.04%) HTML
2 2 (8.70%) Angular 2
2 2 (8.70%) AngularJS
2 2 (8.70%) Laravel
Miscellaneous
1 5 (21.74%) Social Media
2 4 (17.39%) Social Network
3 2 (8.70%) Analytical Skills
3 2 (8.70%) User Experience
4 1 (4.35%) Mobile App
4 1 (4.35%) Photography
Operating Systems
1 1 (4.35%) Android
1 1 (4.35%) Apple iOS
Processes & Methodologies
1 15 (65.22%) Digital Marketing
2 8 (34.78%) B2B
2 8 (34.78%) B2B Sales
2 8 (34.78%) Pay per click
2 8 (34.78%) Presales
2 8 (34.78%) SEO
3 7 (30.43%) Analytics
4 5 (21.74%) Marketing Strategy
5 4 (17.39%) Copywriting
5 4 (17.39%) Email Marketing
5 4 (17.39%) ERP
5 4 (17.39%) Marketing Automation
6 3 (13.04%) Problem-Solving
7 2 (8.70%) Affiliate Network
7 2 (8.70%) Continuous Improvement
7 2 (8.70%) Creative Problem-Solving
7 2 (8.70%) Customer Engagement
7 2 (8.70%) E-Commerce
7 2 (8.70%) Project Management
7 2 (8.70%) Web Development
Programming Languages
1 5 (21.74%) SQL
2 2 (8.70%) PHP
3 1 (4.35%) Java
3 1 (4.35%) Python
3 1 (4.35%) R
3 1 (4.35%) T-SQL
Qualifications
1 3 (13.04%) Degree
2 1 (4.35%) Master's Degree
Quality Assurance & Compliance
1 4 (17.39%) SLA
2 1 (4.35%) Actionable Recommendations
Vendors
1 5 (21.74%) Google
2 4 (17.39%) Facebook
3 3 (13.04%) Epicor
4 1 (4.35%) Adobe
4 1 (4.35%) Microsoft
4 1 (4.35%) Teradata