Period
to 19 January 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Liverpool. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 19 January 2019 with a comparison to the same period over the previous 2 years.

Marketing
Merseyside > Liverpool
6 months to
19 Jan 2019
Same period 2018 Same period 2017
Rank 37 44 78
Rank change year-on-year +7 +34 -23
Permanent jobs citing Marketing 24 27 18
As % of all permanent IT jobs advertised in Liverpool 4.35% 3.80% 1.78%
As % of the General category 11.32% 8.26% 5.98%
Number of salaries quoted 22 23 13
Liverpool median annual salary £32,500 £37,500 £38,000
Median salary % change year-on-year -13.33% -1.32% -5.00%
10th Percentile £21,250 £25,250 £26,100
90th Percentile £60,000 £64,650 £52,750
Merseyside median annual salary £32,500 £37,000 £30,500
% change year-on-year -12.16% +21.31% -23.75%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Liverpool with a requirement for common skills.

All General Skills
Liverpool
Permanent vacancies with a requirement for common skills 212 327 301
As % of all permanent IT jobs advertised in Liverpool 38.41% 46.06% 29.83%
Number of salaries quoted 132 242 171
Liverpool median annual salary £43,875 £42,500 £45,000
Median salary % change year-on-year +3.24% -5.56% +5.88%
10th Percentile £23,925 £26,250 £26,250
90th Percentile £63,750 £63,750 £58,750
Merseyside median annual salary £41,388 £43,250 £42,500
% change year-on-year -4.31% +1.76% -

Marketing
Job Vacancy Trend in Liverpool

Job postings citing Marketing as a percentage of all IT jobs advertised in Liverpool.

Job vacancy trend for Marketing in Liverpool

Marketing
Salary Trend in Liverpool

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Liverpool.

Salary trend for Marketing in Liverpool

Marketing
Salary Histogram in Liverpool

The salary distribution of IT jobs citing Marketing in Liverpool over the 6 months to 19 January 2019.

Salary histogram for Marketing in Liverpool

For the 6 months to 19 January 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Liverpool region with a requirement for Marketing.

1 16 (66.67%) Digital Marketing
2 8 (33.33%) Presales
2 8 (33.33%) B2B Sales
2 8 (33.33%) Pay per click
2 8 (33.33%) B2B
2 8 (33.33%) SEO
3 7 (29.17%) Analytics
4 6 (25.00%) SQL
4 6 (25.00%) Social Media
5 5 (20.83%) Multimedia
5 5 (20.83%) Google
5 5 (20.83%) Google Analytics
5 5 (20.83%) Microservices
6 4 (16.67%) Marketing Strategy
6 4 (16.67%) Facebook
6 4 (16.67%) Marketing Automation
6 4 (16.67%) AdWords
6 4 (16.67%) Email Marketing
6 4 (16.67%) Copywriting
6 4 (16.67%) Social Network
6 4 (16.67%) Microsoft Azure
6 4 (16.67%) Amazon AWS
6 4 (16.67%) .NET
6 4 (16.67%) SLA
7 3 (12.50%) CSS
7 3 (12.50%) HTML
7 3 (12.50%) Degree
7 3 (12.50%) Retail
7 3 (12.50%) Problem-Solving
8 2 (8.33%) Strategic Thinking

Marketing
Co-occurring IT Skills in Liverpool by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (8.33%) SAS
2 1 (4.17%) WordPress
Applications
1 1 (4.17%) Microsoft Office
Cloud Services
1 5 (20.83%) Google Analytics
2 4 (16.67%) AdWords
2 4 (16.67%) Amazon AWS
2 4 (16.67%) Microsoft Azure
Communications & Networking
1 1 (4.17%) Bluetooth
Development Applications
1 2 (8.33%) Hudson
General
1 5 (20.83%) Multimedia
2 3 (12.50%) Retail
Job Titles
1 12 (50.00%) Digital Executive
2 8 (33.33%) Sales Executive
3 6 (25.00%) Developer
4 4 (16.67%) .NET Developer
4 4 (16.67%) Digital Marketing Executive
4 4 (16.67%) Marketing Executive
4 4 (16.67%) Senior .NET Developer
4 4 (16.67%) Senior Developer
5 2 (8.33%) Angular Developer
5 2 (8.33%) HTML Developer
5 2 (8.33%) Node.js Developer
5 2 (8.33%) PHP Developer
5 2 (8.33%) PHP Laravel Developer
5 2 (8.33%) PHP Web Developer
5 2 (8.33%) Product Manager
5 2 (8.33%) Web Developer
6 1 (4.17%) Account Manager
6 1 (4.17%) Analyst
6 1 (4.17%) Junior
6 1 (4.17%) Lead Developer
Libraries, Frameworks & Software Standards
1 4 (16.67%) .NET
2 3 (12.50%) CSS
2 3 (12.50%) HTML
3 2 (8.33%) Angular 2
3 2 (8.33%) AngularJS
3 2 (8.33%) Laravel
Miscellaneous
1 6 (25.00%) Social Media
2 4 (16.67%) Social Network
3 2 (8.33%) Analytical Skills
3 2 (8.33%) User Experience
4 1 (4.17%) Blog
4 1 (4.17%) Mobile App
4 1 (4.17%) Photography
Operating Systems
1 1 (4.17%) Android
1 1 (4.17%) Apple iOS
Processes & Methodologies
1 16 (66.67%) Digital Marketing
2 8 (33.33%) B2B
2 8 (33.33%) B2B Sales
2 8 (33.33%) Pay per click
2 8 (33.33%) Presales
2 8 (33.33%) SEO
3 7 (29.17%) Analytics
4 5 (20.83%) Microservices
5 4 (16.67%) Copywriting
5 4 (16.67%) Email Marketing
5 4 (16.67%) Marketing Automation
5 4 (16.67%) Marketing Strategy
6 3 (12.50%) Problem-Solving
7 2 (8.33%) Affiliate Network
7 2 (8.33%) Creative Problem-Solving
7 2 (8.33%) Customer Engagement
7 2 (8.33%) E-Commerce
7 2 (8.33%) Strategic Thinking
7 2 (8.33%) Web Development
8 1 (4.17%) ERP
Programming Languages
1 6 (25.00%) SQL
2 2 (8.33%) PHP
3 1 (4.17%) Java
3 1 (4.17%) Python
3 1 (4.17%) R
3 1 (4.17%) T-SQL
Qualifications
1 3 (12.50%) Degree
Quality Assurance & Compliance
1 4 (16.67%) SLA
2 1 (4.17%) Actionable Recommendations
Vendors
1 5 (20.83%) Google
2 4 (16.67%) Facebook
3 1 (4.17%) Adobe
3 1 (4.17%) Microsoft
3 1 (4.17%) Teradata