Period
to 24 May 2018

The median annual salary for a Marketing Analyst was £42,500 in advertised job vacancies in London during the 6 months to 24 May 2018.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Marketing Analyst
England > London
6 months to
24 May 2018
Same period 2017 Same period 2016
Rank 772 777 819
Rank change year-on-year +5 +42 0
Permanent jobs requiring a Marketing Analyst 43 53 82
As % of all permanent IT jobs advertised in London 0.062% 0.078% 0.100%
As % of the Job Titles category 0.065% 0.081% 0.10%
Number of salaries quoted 36 45 65
London median annual salary £42,500 £44,000 £39,000
Median salary % change year-on-year -3.41% +12.82% +4.00%
10th Percentile £30,750 £32,200 £28,850
90th Percentile £80,000 £62,500 £55,000
England median annual salary £40,500 £40,000 £35,000
% change year-on-year +1.25% +14.29% -6.67%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies advertised in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
London
Permanent vacancies in London with a recognized job title 66,298 65,486 79,206
% of permanent IT jobs with a recognized job title 95.66% 95.81% 96.28%
Number of salaries quoted 54,279 54,825 68,548
London median annual salary £60,000 £57,500 £55,000
Median salary % change year-on-year +4.35% +4.55% -
10th Percentile £33,750 £32,500 £32,500
90th Percentile £92,500 £88,750 £85,000
England median annual salary £50,000 £47,500 £47,500
% change year-on-year +5.26% - +5.56%

Marketing Analyst
Job Vacancy Trend in London

Job postings that featured Marketing Analyst in the job title as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing Analyst in London

Marketing Analyst
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analyst in London.

Salary trend for Marketing Analyst in London

Marketing Analyst
Salary Histogram in London

The salary distribution of IT jobs citing Marketing Analyst in London over the 6 months to 24 May 2018.

Salary histogram for Marketing Analyst in London

Marketing Analyst
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analyst within the London region over the 6 months to 24 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -24 5 £32,500 -35.00%
East London - 5 £80,000 -
West London - 3 £65,000 - 1
Marketing Analyst
England

Marketing Analyst Skill Set
Top 30 Co-occurring IT Skills in London

For the 6 months to 24 May 2018, Marketing Analyst job roles required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region featuring Marketing Analyst in the job title.

1 43 (100.00%) Marketing
2 19 (44.19%) CRM
3 17 (39.53%) SQL
3 17 (39.53%) Data Analysis
4 14 (32.56%) Business Analysis
4 14 (32.56%) Analytics
5 13 (30.23%) Digital Marketing
6 12 (27.91%) Analytical Skills
7 11 (25.58%) Problem-Solving
8 10 (23.26%) Adobe
9 9 (20.93%) Degree
9 9 (20.93%) Tableau
9 9 (20.93%) Use Case
9 9 (20.93%) Marketing Strategy
9 9 (20.93%) Eloqua
10 8 (18.60%) Finance
11 7 (16.28%) Oracle
11 7 (16.28%) E-Commerce
11 7 (16.28%) Unica
11 7 (16.28%) Stakeholder Management
11 7 (16.28%) Adobe Experience Manager
11 7 (16.28%) QA
11 7 (16.28%) Alteryx
12 6 (13.95%) User Acceptance Testing
12 6 (13.95%) Test Scripting
12 6 (13.95%) IBM
13 5 (11.63%) Reuters
13 5 (11.63%) Oracle Reports
13 5 (11.63%) Games
13 5 (11.63%) Mathematics

Marketing Analyst Skill Set
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (16.28%) Adobe Experience Manager
2 2 (4.65%) SAS
Applications
1 4 (9.30%) Microsoft Excel
2 2 (4.65%) EViews
2 2 (4.65%) Microsoft PowerPoint
3 1 (2.33%) SPSS
Business Applications
1 9 (20.93%) Eloqua
2 7 (16.28%) Unica
3 1 (2.33%) Salesforce.com CRM
Cloud Services
1 3 (6.98%) Google Analytics
2 1 (2.33%) Adobe Analytics
2 1 (2.33%) Google Tag Manager
2 1 (2.33%) Silverpop
Database & Business Intelligence
1 5 (11.63%) Oracle Reports
2 3 (6.98%) SQL Server
3 2 (4.65%) RDBMS
3 2 (4.65%) Relational Database
3 2 (4.65%) SQL Server Reporting Services
4 1 (2.33%) Data Mining
4 1 (2.33%) Power BI
4 1 (2.33%) QlikView
Development Applications
1 1 (2.33%) Cucumber
1 1 (2.33%) Selenium
General
1 43 (100.00%) Marketing
2 8 (18.60%) Finance
3 5 (11.63%) Cantonese Language
3 5 (11.63%) Games
3 5 (11.63%) Mandarin Language
4 2 (4.65%) Legal
4 2 (4.65%) Publishing
5 1 (2.33%) Advertising
5 1 (2.33%) Banking
Libraries, Frameworks & Software Standards
1 1 (2.33%) JSON
1 1 (2.33%) XML
Miscellaneous
1 12 (27.91%) Analytical Skills
2 3 (6.98%) Fintech
3 2 (4.65%) Data Structures
3 2 (4.65%) Self-Motivation
4 1 (2.33%) Computer Science
4 1 (2.33%) Data Centre
4 1 (2.33%) Marketing Technology
4 1 (2.33%) Mobile App
4 1 (2.33%) Social Media
4 1 (2.33%) User Experience
Processes & Methodologies
1 19 (44.19%) CRM
2 17 (39.53%) Data Analysis
3 14 (32.56%) Analytics
3 14 (32.56%) Business Analysis
4 13 (30.23%) Digital Marketing
5 11 (25.58%) Problem-Solving
6 9 (20.93%) Marketing Strategy
6 9 (20.93%) Use Case
7 7 (16.28%) E-Commerce
7 7 (16.28%) Stakeholder Management
8 6 (13.95%) Test Scripting
8 6 (13.95%) User Acceptance Testing
9 5 (11.63%) Campaign Analysis
9 5 (11.63%) Customer Segmentation
9 5 (11.63%) Lead Generation
9 5 (11.63%) Marketing Management
9 5 (11.63%) Mathematics
9 5 (11.63%) Mentoring
10 4 (9.30%) Direct Marketing
10 4 (9.30%) Economics
Programming Languages
1 17 (39.53%) SQL
2 3 (6.98%) Python
2 3 (6.98%) R
2 3 (6.98%) VBA
3 2 (4.65%) C
4 1 (2.33%) C++
4 1 (2.33%) Java
4 1 (2.33%) Scala
Qualifications
1 9 (20.93%) Degree
2 1 (2.33%) Numerate Degree
Quality Assurance & Compliance
1 7 (16.28%) QA
2 1 (2.33%) Actionable Recommendations
Vendors
1 10 (23.26%) Adobe
2 9 (20.93%) Tableau
3 7 (16.28%) Alteryx
3 7 (16.28%) Oracle
4 6 (13.95%) IBM
5 5 (11.63%) hybris
5 5 (11.63%) Reuters
6 3 (6.98%) Google
6 3 (6.98%) Microsoft
7 2 (4.65%) Salesforce.com
8 1 (2.33%) Teradata