Period
to 22 November 2017

The median annual salary for a Marketing Analyst was £55,000 in advertised job vacancies in London during the 6 months to 22 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Marketing Analyst
England > London
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 771 793 795
Rank change year-on-year +22 +2 +26
Permanent jobs requiring a Marketing Analyst 71 46 112
As % of all permanent IT jobs advertised in London 0.094% 0.060% 0.13%
As % of the Job Titles category 0.100% 0.063% 0.13%
Number of salaries quoted 60 38 86
London median annual salary £55,000 £39,500 £35,500
Median salary % change year-on-year +39.24% +11.27% -16.47%
10th Percentile £30,000 £29,700 £29,875
90th Percentile £87,500 £57,500 £55,000
England median annual salary £41,500 £37,500 £35,500
% change year-on-year +10.67% +5.63% -8.97%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies advertised in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
London
Permanent vacancies in London with a recognized job title 71111 73142 84412
% of permanent IT jobs with a recognized job title 94.36% 95.99% 96.01%
Number of salaries quoted 56006 63190 71627
London median annual salary £60,000 £57,500 £55,000
Median salary % change year-on-year +4.35% +4.55% +4.76%
10th Percentile £33,250 £32,500 £32,000
90th Percentile £90,000 £87,500 £85,000
England median annual salary £50,000 £47,500 £46,250
% change year-on-year +5.26% +2.70% +2.78%

Marketing Analyst
Job Vacancy Trend in London

Job postings that featured Marketing Analyst in the job title as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing Analyst in London

Marketing Analyst
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analyst in London.

Salary trend for Marketing Analyst in London

Marketing Analyst
Salary Histogram in London

The salary distribution of IT jobs citing Marketing Analyst in London over the 6 months to 22 November 2017.

Salary histogram for Marketing Analyst in London

Marketing Analyst
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analyst within the London region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +20 8 £30,000 -20.00% 1
West London +3 2 £34,750 -20.57%
Marketing Analyst
England

Marketing Analyst Skill Set
Top 30 Co-occurring IT Skills in London

For the 6 months to 22 November 2017, Marketing Analyst job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region featuring Marketing Analyst in the job title.

1 71 (100.00%) Marketing
2 46 (64.79%) Analytics
3 41 (57.75%) Analytical Skills
4 31 (43.66%) Degree
5 30 (42.25%) CRM
6 22 (30.99%) SQL
6 22 (30.99%) SAS
7 21 (29.58%) Digital Marketing
8 18 (25.35%) Salesforce.com
9 16 (22.54%) Actionable Insight
10 15 (21.13%) Campaign Management
11 14 (19.72%) Marketing Analytics
11 14 (19.72%) Microsoft Excel
11 14 (19.72%) Oracle
11 14 (19.72%) Business Analysis
12 13 (18.31%) Statistics
12 13 (18.31%) Web Analytics
12 13 (18.31%) E-Commerce
12 13 (18.31%) Visualisation
12 13 (18.31%) Marketing Automation
13 12 (16.90%) SDLC
13 12 (16.90%) Business Intelligence
13 12 (16.90%) Adobe
14 11 (15.49%) SAP
14 11 (15.49%) Stakeholder Management
14 11 (15.49%) Google
14 11 (15.49%) Data Analysis
14 11 (15.49%) Use Case
15 10 (14.08%) Google Analytics
15 10 (14.08%) Test Scripting

Marketing Analyst Skill Set
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 22 (30.99%) SAS
2 2 (2.82%) Adobe Experience Manager
3 1 (1.41%) CMS
Applications
1 14 (19.72%) Microsoft Excel
2 9 (12.68%) SPSS
3 8 (11.27%) Microsoft Office
3 8 (11.27%) Microsoft PowerPoint
Business Applications
1 9 (12.68%) Dynamics CRM
2 4 (5.63%) Eloqua
2 4 (5.63%) Unica
3 1 (1.41%) Adobe Campaign
3 1 (1.41%) FastStats
Cloud Services
1 10 (14.08%) Google Analytics
2 6 (8.45%) Adobe Analytics
Communications & Networking
1 1 (1.41%) DNS
Database & Business Intelligence
1 7 (9.86%) SQL Server
2 6 (8.45%) BusinessObjects
3 4 (5.63%) BusinessObjects Dashboards
3 4 (5.63%) Hadoop
4 3 (4.23%) Big Data
4 3 (4.23%) Oracle Reports
4 3 (4.23%) Power BI
4 3 (4.23%) PowerPivot
5 2 (2.82%) Data Mining
6 1 (1.41%) Mixpanel
6 1 (1.41%) Oracle BI EE
6 1 (1.41%) Relational Database
6 1 (1.41%) SAS EBI
General
1 71 (100.00%) Marketing
2 8 (11.27%) Finance
2 8 (11.27%) Retail
3 7 (9.86%) Advertising
4 2 (2.82%) Arabic Language
4 2 (2.82%) Electronics
4 2 (2.82%) Manufacturing
4 2 (2.82%) Telecoms
5 1 (1.41%) Digital Economy
5 1 (1.41%) French Language
5 1 (1.41%) Japanese Language
5 1 (1.41%) Law
5 1 (1.41%) Legal
5 1 (1.41%) Mandarin Language
5 1 (1.41%) Spanish Language
Libraries, Frameworks & Software Standards
1 8 (11.27%) HTML
2 3 (4.23%) CSS
3 2 (2.82%) Ajax
4 1 (1.41%) .NET
Miscellaneous
1 41 (57.75%) Analytical Skills
2 3 (4.23%) Analytical Mindset
3 2 (2.82%) Digital Media
4 1 (1.41%) Blog
4 1 (1.41%) Computer Science
4 1 (1.41%) Enterprise Software
4 1 (1.41%) EPoS
4 1 (1.41%) FMCG
4 1 (1.41%) Mobile App
4 1 (1.41%) Social Media
4 1 (1.41%) User Experience
Operating Systems
1 1 (1.41%) Linux
1 1 (1.41%) Unix
Processes & Methodologies
1 46 (64.79%) Analytics
2 30 (42.25%) CRM
3 21 (29.58%) Digital Marketing
4 16 (22.54%) Actionable Insight
5 15 (21.13%) Campaign Management
6 14 (19.72%) Business Analysis
6 14 (19.72%) Marketing Analytics
7 13 (18.31%) E-Commerce
7 13 (18.31%) Marketing Automation
7 13 (18.31%) Statistics
7 13 (18.31%) Visualisation
7 13 (18.31%) Web Analytics
8 12 (16.90%) Business Intelligence
8 12 (16.90%) SDLC
9 11 (15.49%) Data Analysis
9 11 (15.49%) Stakeholder Management
9 11 (15.49%) Use Case
10 10 (14.08%) Project Management
10 10 (14.08%) Test Scripting
11 9 (12.68%) IT Strategy
Programming Languages
1 22 (30.99%) SQL
2 10 (14.08%) Python
3 9 (12.68%) R
4 2 (2.82%) JavaScript
5 1 (1.41%) PHP
5 1 (1.41%) Scala
Qualifications
1 31 (43.66%) Degree
2 7 (9.86%) Numerate Degree
3 2 (2.82%) ISEB
4 1 (1.41%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 3 (4.23%) QA
2 1 (1.41%) Data Quality
Vendors
1 18 (25.35%) Salesforce.com
2 14 (19.72%) Oracle
3 12 (16.90%) Adobe
4 11 (15.49%) Google
4 11 (15.49%) SAP
5 10 (14.08%) Siebel
6 6 (8.45%) Facebook
6 6 (8.45%) Marketo
6 6 (8.45%) Twitter
7 4 (5.63%) Salesforce Marketing Cloud
8 3 (4.23%) DoubleClick
8 3 (4.23%) IBM
8 3 (4.23%) Microsoft
9 2 (2.82%) Omniture
9 2 (2.82%) Qubit
9 2 (2.82%) Teradata
10 1 (1.41%) Alterian
10 1 (1.41%) Capita
10 1 (1.41%) Confirmit
10 1 (1.41%) Xerox