Period
to 18 November 2018

The median annual salary for a Marketing Analyst was £37,500 in advertised job vacancies in London during the 6 months to 18 November 2018.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Marketing Analyst
England > London
6 months to
18 Nov 2018
Same period 2017 Same period 2016
Rank 766 779 811
Rank change year-on-year +13 +32 -4
Permanent jobs requiring a Marketing Analyst 36 72 45
As % of all permanent IT jobs advertised in London 0.054% 0.096% 0.059%
As % of the Job Titles category 0.057% 0.10% 0.062%
Number of salaries quoted 34 61 37
London median annual salary £37,500 £55,000 £39,000
Median salary % change year-on-year -31.82% +41.03% +8.33%
10th Percentile £29,750 £30,000 £29,600
90th Percentile £63,625 £87,500 £57,500
England median annual salary £35,000 £41,500 £37,500
% change year-on-year -15.66% +10.67% +5.63%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies advertised in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
London
Permanent vacancies in London with a recognized job title 63,292 71,067 72,996
% of permanent IT jobs with a recognized job title 95.33% 94.64% 96.09%
Number of salaries quoted 51,903 55,848 63,054
London median annual salary £60,000 £60,000 £57,500
Median salary % change year-on-year - +4.35% +4.55%
10th Percentile £33,129 £33,250 £32,500
90th Percentile £93,750 £90,000 £87,500
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +3.26%

Marketing Analyst
Job Vacancy Trend in London

Job postings that featured Marketing Analyst in the job title as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing Analyst in London

Marketing Analyst
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analyst in London.

Salary trend for Marketing Analyst in London

Marketing Analyst
Salary Histogram in London

The salary distribution of IT jobs citing Marketing Analyst in London over the 6 months to 18 November 2018.

Salary histogram for Marketing Analyst in London

Marketing Analyst
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analyst within the London region over the 6 months to 18 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -15 11 £41,250 +37.50%
North London - 2 £31,500 -
West London +23 1 £42,500 +22.30%
Marketing Analyst
England

Marketing Analyst Skill Set
Top 30 Co-occurring IT Skills in London

For the 6 months to 18 November 2018, Marketing Analyst job roles required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region featuring Marketing Analyst in the job title.

1 36 (100.00%) Marketing
2 24 (66.67%) SQL
3 18 (50.00%) CRM
4 15 (41.67%) Analytics
5 13 (36.11%) Tableau
6 12 (33.33%) Data Analysis
6 12 (33.33%) Analytical Skills
7 10 (27.78%) Google
7 10 (27.78%) Google Analytics
8 9 (25.00%) Adobe
9 7 (19.44%) Microsoft Excel
10 6 (16.67%) Degree
10 6 (16.67%) Mathematics
10 6 (16.67%) Campaign Analysis
10 6 (16.67%) Decision-Making
11 5 (13.89%) Adobe Campaign
11 5 (13.89%) FastStats
11 5 (13.89%) R
11 5 (13.89%) Digital Marketing
11 5 (13.89%) Business Intelligence
12 4 (11.11%) Salesforce.com
12 4 (11.11%) SQL Server
12 4 (11.11%) Python
12 4 (11.11%) MicroStrategy
12 4 (11.11%) Data Modelling
12 4 (11.11%) SAS
12 4 (11.11%) Database Marketing
12 4 (11.11%) Marketing Strategy
12 4 (11.11%) Relational Database
12 4 (11.11%) Adobe Analytics

Marketing Analyst Skill Set
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (11.11%) SAS
2 3 (8.33%) SharePoint
Applications
1 7 (19.44%) Microsoft Excel
2 2 (5.56%) Microsoft PowerPoint
2 2 (5.56%) SPSS
3 1 (2.78%) MS Visio
Business Applications
1 5 (13.89%) Adobe Campaign
1 5 (13.89%) FastStats
2 2 (5.56%) Salesforce.com CRM
3 1 (2.78%) Eloqua
Cloud Services
1 10 (27.78%) Google Analytics
2 4 (11.11%) Adobe Analytics
Communications & Networking
1 1 (2.78%) SMS
Database & Business Intelligence
1 4 (11.11%) Relational Database
1 4 (11.11%) SQL Server
2 3 (8.33%) RDBMS
3 2 (5.56%) Data Warehouse
3 2 (5.56%) SQL Server 2012
4 1 (2.78%) Looker
4 1 (2.78%) Power BI
4 1 (2.78%) Qlik Sense
4 1 (2.78%) SQL Server Reporting Services
General
1 36 (100.00%) Marketing
2 3 (8.33%) Games
3 2 (5.56%) Advertising
3 2 (5.56%) Finance
Libraries, Frameworks & Software Standards
1 1 (2.78%) HTML
Miscellaneous
1 12 (33.33%) Analytical Skills
2 3 (8.33%) Data Structures
3 2 (5.56%) Computer Science
3 2 (5.56%) Fintech
4 1 (2.78%) FMCG
4 1 (2.78%) Marketing Technology
4 1 (2.78%) Mobile Payment
4 1 (2.78%) Online Games
4 1 (2.78%) Social Media
Processes & Methodologies
1 18 (50.00%) CRM
2 15 (41.67%) Analytics
3 12 (33.33%) Data Analysis
4 6 (16.67%) Campaign Analysis
4 6 (16.67%) Decision-Making
4 6 (16.67%) Mathematics
5 5 (13.89%) Business Intelligence
5 5 (13.89%) Digital Marketing
6 4 (11.11%) Campaign Management
6 4 (11.11%) Data Modelling
6 4 (11.11%) Data Science
6 4 (11.11%) Database Marketing
6 4 (11.11%) Marketing Strategy
7 3 (8.33%) Data Visualisation
7 3 (8.33%) Direct Marketing
7 3 (8.33%) Post-Campaign Analysis
7 3 (8.33%) Propensity Modelling
7 3 (8.33%) Statistical Analysis
7 3 (8.33%) Visualisation
8 2 (5.56%) Economics
Programming Languages
1 24 (66.67%) SQL
2 5 (13.89%) R
3 4 (11.11%) Python
Qualifications
1 6 (16.67%) Degree
2 2 (5.56%) Numerate Degree
3 1 (2.78%) Master's Degree
Quality Assurance & Compliance
1 1 (2.78%) Data Quality
Vendors
1 13 (36.11%) Tableau
2 10 (27.78%) Google
3 9 (25.00%) Adobe
4 4 (11.11%) MicroStrategy
4 4 (11.11%) Salesforce.com
5 3 (8.33%) DoubleClick
6 1 (2.78%) Cognos
6 1 (2.78%) HubSpot
6 1 (2.78%) Marketo
6 1 (2.78%) Microsoft
6 1 (2.78%) Pardot