Period
to 18 February 2018

The median annual salary for a Marketing Analyst was £50,000 in advertised job vacancies in London during the 6 months to 18 February 2018.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Marketing Analyst
England > London
6 months to
18 Feb 2018
Same period 2017 Same period 2016
Rank 746 764 796
Rank change year-on-year +18 +32 +17
Permanent jobs requiring a Marketing Analyst 63 48 102
As % of all permanent IT jobs advertised in London 0.091% 0.069% 0.12%
As % of the Job Titles category 0.095% 0.072% 0.12%
Number of salaries quoted 54 42 77
London median annual salary £50,000 £42,500 £35,500
Median salary % change year-on-year +17.65% +19.72% -14.46%
10th Percentile £30,000 £31,325 £29,750
90th Percentile £83,375 £62,500 £46,750
England median annual salary £42,000 £40,000 £35,000
% change year-on-year +5.00% +14.29% -6.67%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies advertised in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
London
Permanent vacancies in London with a recognized job title 66,027 66,743 82,512
% of permanent IT jobs with a recognized job title 95.21% 95.91% 96.35%
Number of salaries quoted 54,561 56,860 70,540
London median annual salary £60,000 £57,500 £55,000
Median salary % change year-on-year +4.35% +4.55% -
10th Percentile £33,750 £32,500 £32,500
90th Percentile £90,000 £87,500 £85,000
England median annual salary £50,000 £47,500 £47,500
% change year-on-year +5.26% - +5.56%

Marketing Analyst
Job Vacancy Trend in London

Job postings that featured Marketing Analyst in the job title as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing Analyst in London

Marketing Analyst
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analyst in London.

Salary trend for Marketing Analyst in London

Marketing Analyst
Salary Histogram in London

The salary distribution of IT jobs citing Marketing Analyst in London over the 6 months to 18 February 2018.

Salary histogram for Marketing Analyst in London

Marketing Analyst
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analyst within the London region over the 6 months to 18 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -24 7 £31,250 -21.88%
East London +1 5 £80,000 -
West London - 4 £48,250 - 1
Marketing Analyst
England

Marketing Analyst Skill Set
Top 30 Co-occurring IT Skills in London

For the 6 months to 18 February 2018, Marketing Analyst job roles required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region featuring Marketing Analyst in the job title.

1 63 (100.00%) Marketing
2 32 (50.79%) Analytics
3 27 (42.86%) Digital Marketing
4 26 (41.27%) Analytical Skills
5 23 (36.51%) SQL
6 21 (33.33%) CRM
7 18 (28.57%) Adobe
8 16 (25.40%) Data Analysis
9 14 (22.22%) SAS
9 14 (22.22%) Oracle
10 13 (20.63%) Degree
11 12 (19.05%) Business Analysis
11 12 (19.05%) Finance
11 12 (19.05%) Python
12 11 (17.46%) Business Intelligence
12 11 (17.46%) Eloqua
13 10 (15.87%) R
14 9 (14.29%) Actionable Insight
14 9 (14.29%) E-Commerce
14 9 (14.29%) Salesforce.com
14 9 (14.29%) Unica
14 9 (14.29%) Use Case
15 8 (12.70%) QA
15 8 (12.70%) Lead Generation
15 8 (12.70%) Visualisation
15 8 (12.70%) Adobe Experience Manager
15 8 (12.70%) Statistical Modelling
16 7 (11.11%) Marketing Strategy
16 7 (11.11%) Propensity Modelling
16 7 (11.11%) Data Science

Marketing Analyst Skill Set
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (22.22%) SAS
2 8 (12.70%) Adobe Experience Manager
3 1 (1.59%) CMS
Applications
1 6 (9.52%) Microsoft Excel
2 2 (3.17%) Microsoft PowerPoint
3 1 (1.59%) Microsoft Office
Business Applications
1 11 (17.46%) Eloqua
2 9 (14.29%) Unica
3 4 (6.35%) Dynamics CRM
4 1 (1.59%) Adobe Campaign
4 1 (1.59%) FastStats
Cloud Services
1 5 (7.94%) Adobe Analytics
2 3 (4.76%) Google Analytics
3 1 (1.59%) Google Tag Manager
Communications & Networking
1 1 (1.59%) DNS
Database & Business Intelligence
1 6 (9.52%) BusinessObjects
1 6 (9.52%) Oracle Reports
2 4 (6.35%) BusinessObjects Dashboards
2 4 (6.35%) Hadoop
2 4 (6.35%) SQL Server
3 3 (4.76%) Big Data
4 2 (3.17%) Data Mining
4 2 (3.17%) SQL Server Reporting Services
5 1 (1.59%) Mixpanel
5 1 (1.59%) Oracle BI EE
5 1 (1.59%) Power BI
5 1 (1.59%) QlikView
5 1 (1.59%) Relational Database
5 1 (1.59%) SAS EBI
Development Applications
1 1 (1.59%) Cucumber
1 1 (1.59%) Selenium
General
1 63 (100.00%) Marketing
2 12 (19.05%) Finance
3 5 (7.94%) Mandarin Language
4 4 (6.35%) Cantonese Language
4 4 (6.35%) Games
4 4 (6.35%) Retail
5 2 (3.17%) Electronics
5 2 (3.17%) Legal
5 2 (3.17%) Manufacturing
5 2 (3.17%) Publishing
5 2 (3.17%) Telecoms
6 1 (1.59%) Advertising
6 1 (1.59%) Arabic Language
6 1 (1.59%) Banking
6 1 (1.59%) French Language
6 1 (1.59%) Japanese Language
6 1 (1.59%) Law
6 1 (1.59%) Spanish Language
Libraries, Frameworks & Software Standards
1 5 (7.94%) HTML
2 3 (4.76%) CSS
3 2 (3.17%) Ajax
4 1 (1.59%) .NET
Miscellaneous
1 26 (41.27%) Analytical Skills
2 3 (4.76%) Analytical Mindset
3 2 (3.17%) Digital Media
3 2 (3.17%) Fintech
4 1 (1.59%) Blog
4 1 (1.59%) Data Centre
4 1 (1.59%) Enterprise Software
4 1 (1.59%) EPoS
4 1 (1.59%) Mobile App
4 1 (1.59%) Social Media
4 1 (1.59%) User Experience
Operating Systems
1 1 (1.59%) Linux
1 1 (1.59%) Unix
Processes & Methodologies
1 32 (50.79%) Analytics
2 27 (42.86%) Digital Marketing
3 21 (33.33%) CRM
4 16 (25.40%) Data Analysis
5 12 (19.05%) Business Analysis
6 11 (17.46%) Business Intelligence
7 9 (14.29%) Actionable Insight
7 9 (14.29%) E-Commerce
7 9 (14.29%) Use Case
8 8 (12.70%) Lead Generation
8 8 (12.70%) Statistical Modelling
8 8 (12.70%) Visualisation
9 7 (11.11%) Data Science
9 7 (11.11%) Marketing Strategy
9 7 (11.11%) Propensity Modelling
10 6 (9.52%) Agile Software Development
10 6 (9.52%) Campaign Management
10 6 (9.52%) Customer Engagement
10 6 (9.52%) Mentoring
10 6 (9.52%) Test Scripting
Programming Languages
1 23 (36.51%) SQL
2 12 (19.05%) Python
3 10 (15.87%) R
4 2 (3.17%) C
4 2 (3.17%) JavaScript
5 1 (1.59%) PHP
5 1 (1.59%) Scala
5 1 (1.59%) VBA
Qualifications
1 13 (20.63%) Degree
2 1 (1.59%) ISEB
2 1 (1.59%) ISTQB Foundation Certification
2 1 (1.59%) Numerate Degree
Quality Assurance & Compliance
1 8 (12.70%) QA
Vendors
1 18 (28.57%) Adobe
2 14 (22.22%) Oracle
3 9 (14.29%) Salesforce.com
4 7 (11.11%) IBM
5 6 (9.52%) SAP
6 5 (7.94%) hybris
6 5 (7.94%) Reuters
6 5 (7.94%) Siebel
6 5 (7.94%) Tableau
7 4 (6.35%) Alteryx
7 4 (6.35%) Google
7 4 (6.35%) Marketo
7 4 (6.35%) Microsoft
8 3 (4.76%) DoubleClick
9 2 (3.17%) Qubit
10 1 (1.59%) Alterian
10 1 (1.59%) Capita
10 1 (1.59%) Confirmit
10 1 (1.59%) Salesforce Marketing Cloud
10 1 (1.59%) Teradata