Period
to 23 November 2017

The median annual salary for a Marketing Analyst was £41,500 in advertised job vacancies in England during the 6 months to 23 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Marketing Analyst
UK > England
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 1047 1051 1091
Rank change year-on-year +4 +40 +48
Permanent jobs requiring a Marketing Analyst 119 152 186
As % of all permanent IT jobs advertised in England 0.071% 0.085% 0.091%
As % of the Job Titles category 0.074% 0.088% 0.094%
Number of salaries quoted 101 115 144
England median annual salary £41,500 £37,500 £35,500
Median salary % change year-on-year +10.67% +5.63% -8.97%
10th Percentile £27,500 £25,100 £21,500
90th Percentile £86,250 £52,500 £53,875
UK median annual salary £41,500 £37,500 £35,500
% change year-on-year +10.67% +5.63% -8.97%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies advertised in England. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
England
Permanent vacancies in England with a recognized job title 161572 172869 197438
% of permanent IT jobs with a recognized job title 95.72% 96.50% 96.51%
Number of salaries quoted 130677 145836 165635
England median annual salary £50,000 £47,500 £46,377
Median salary % change year-on-year +5.26% +2.42% +3.06%
10th Percentile £27,500 £27,250 £26,375
90th Percentile £78,750 £77,500 £75,000
UK median annual salary £48,000 £47,500 £45,000
% change year-on-year +1.05% +5.56% -

Marketing Analyst
Job Vacancy Trend in England

Job postings that featured Marketing Analyst in the job title as a percentage of all IT jobs advertised in England.

Job vacancy trend for Marketing Analyst in England

Marketing Analyst
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analyst in England.

Salary trend for Marketing Analyst in England

Marketing Analyst
Salary Histogram in England

The salary distribution of IT jobs citing Marketing Analyst in England over the 6 months to 23 November 2017.

Salary histogram for Marketing Analyst in England

Marketing Analyst
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analyst within the England region over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +37 71 £55,000 +39.24% 7
Midlands +22 29 £40,000 +15.94% 1
West Midlands +33 26 £40,000 +33.33%
South East -2 9 £32,500 +8.33% 1
East of England +5 7 £38,000 -1.94% 1
East Midlands +12 3 £32,500 -5.80% 1
North of England -5 3 £26,250 -40.00%
North West -15 3 £26,250 -21.05%
Marketing Analyst
UK

Marketing Analyst Skill Set
Top 30 Co-occurring IT Skills in England

For the 6 months to 23 November 2017, Marketing Analyst job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region featuring Marketing Analyst in the job title.

1 119 (100.00%) Marketing
2 83 (69.75%) Analytics
3 67 (56.30%) Analytical Skills
4 50 (42.02%) SQL
5 41 (34.45%) SAS
6 36 (30.25%) Degree
7 35 (29.41%) Microsoft Excel
8 34 (28.57%) CRM
9 32 (26.89%) Actionable Insight
10 28 (23.53%) Digital Marketing
11 27 (22.69%) Google
12 25 (21.01%) Google Analytics
13 20 (16.81%) Business Intelligence
13 20 (16.81%) Python
13 20 (16.81%) Adobe
13 20 (16.81%) R
14 19 (15.97%) Web Analytics
15 18 (15.13%) E-Commerce
15 18 (15.13%) SEO
15 18 (15.13%) SPSS
15 18 (15.13%) Salesforce.com
16 17 (14.29%) Oracle
16 17 (14.29%) Data Analysis
16 17 (14.29%) Marketing Analytics
16 17 (14.29%) Campaign Management
17 15 (12.61%) SAS Enterprise Guide
17 15 (12.61%) Statistics
17 15 (12.61%) Finance
18 14 (11.76%) Advertising
18 14 (11.76%) Business Analysis

Marketing Analyst Skill Set
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 41 (34.45%) SAS
2 2 (1.68%) Adobe Experience Manager
3 1 (0.84%) CMS
Applications
1 35 (29.41%) Microsoft Excel
2 18 (15.13%) SPSS
3 11 (9.24%) Microsoft PowerPoint
4 10 (8.40%) Microsoft Office
Business Applications
1 9 (7.56%) Dynamics CRM
2 4 (3.36%) Eloqua
2 4 (3.36%) FastStats
2 4 (3.36%) Unica
3 3 (2.52%) Adobe Campaign
4 1 (0.84%) Sprinklr
4 1 (0.84%) WebTrends
Cloud Services
1 25 (21.01%) Google Analytics
2 12 (10.08%) Adobe Analytics
3 3 (2.52%) AdWords
4 1 (0.84%) Responsys
Communications & Networking
1 2 (1.68%) Internet
2 1 (0.84%) DNS
Database & Business Intelligence
1 15 (12.61%) SAS Enterprise Guide
2 9 (7.56%) SQL Server
3 7 (5.88%) BusinessObjects
4 6 (5.04%) SAS Enterprise Miner
5 5 (4.20%) Power BI
6 4 (3.36%) BusinessObjects Dashboards
6 4 (3.36%) Data Mining
6 4 (3.36%) Hadoop
6 4 (3.36%) PowerPivot
6 4 (3.36%) SQL Server Reporting Services
7 3 (2.52%) Big Data
7 3 (2.52%) Oracle Reports
7 3 (2.52%) QlikView
7 3 (2.52%) Relational Database
8 2 (1.68%) Oracle Database
9 1 (0.84%) Mixpanel
9 1 (0.84%) MS Access
9 1 (0.84%) Oracle BI EE
9 1 (0.84%) SAS EBI
General
1 119 (100.00%) Marketing
2 15 (12.61%) Finance
3 14 (11.76%) Advertising
3 14 (11.76%) Retail
4 5 (4.20%) Manufacturing
5 3 (2.52%) Legal
6 2 (1.68%) Arabic Language
6 2 (1.68%) Electronics
6 2 (1.68%) Telecoms
7 1 (0.84%) Digital Economy
7 1 (0.84%) French Language
7 1 (0.84%) Japanese Language
7 1 (0.84%) Law
7 1 (0.84%) Mandarin Language
7 1 (0.84%) Spanish Language
Libraries, Frameworks & Software Standards
1 10 (8.40%) HTML
2 5 (4.20%) CSS
3 2 (1.68%) Ajax
4 1 (0.84%) .NET
4 1 (0.84%) MDX
Miscellaneous
1 67 (56.30%) Analytical Skills
2 7 (5.88%) Social Media
3 6 (5.04%) User Experience
4 5 (4.20%) Augmented Reality
5 3 (2.52%) Analytical Mindset
6 2 (1.68%) Digital Media
6 2 (1.68%) Management Information System
6 2 (1.68%) Mobile App
7 1 (0.84%) Blog
7 1 (0.84%) Computer Science
7 1 (0.84%) Enterprise Software
7 1 (0.84%) EPoS
7 1 (0.84%) FMCG
7 1 (0.84%) Marketing Technology
Operating Systems
1 1 (0.84%) Linux
1 1 (0.84%) Unix
Processes & Methodologies
1 83 (69.75%) Analytics
2 34 (28.57%) CRM
3 32 (26.89%) Actionable Insight
4 28 (23.53%) Digital Marketing
5 20 (16.81%) Business Intelligence
6 19 (15.97%) Web Analytics
7 18 (15.13%) E-Commerce
7 18 (15.13%) SEO
8 17 (14.29%) Campaign Management
8 17 (14.29%) Data Analysis
8 17 (14.29%) Marketing Analytics
9 15 (12.61%) Statistics
10 14 (11.76%) Business Analysis
10 14 (11.76%) Data Analytics
11 13 (10.92%) Marketing Automation
11 13 (10.92%) Project Management
11 13 (10.92%) Stakeholder Management
11 13 (10.92%) Visualisation
12 12 (10.08%) Mathematics
12 12 (10.08%) SDLC
Programming Languages
1 50 (42.02%) SQL
2 20 (16.81%) Python
2 20 (16.81%) R
3 10 (8.40%) VBA
4 4 (3.36%) JavaScript
5 2 (1.68%) T-SQL
6 1 (0.84%) PHP
6 1 (0.84%) Scala
Qualifications
1 36 (30.25%) Degree
2 10 (8.40%) Numerate Degree
3 2 (1.68%) ISEB
4 1 (0.84%) ACCA
4 1 (0.84%) CIMA
4 1 (0.84%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 5 (4.20%) QA
2 2 (1.68%) Data Quality
3 1 (0.84%) Actionable Recommendations
3 1 (0.84%) SLA
Vendors
1 27 (22.69%) Google
2 20 (16.81%) Adobe
3 18 (15.13%) Salesforce.com
4 17 (14.29%) Oracle
5 12 (10.08%) SAP
6 10 (8.40%) Microsoft
6 10 (8.40%) Siebel
7 9 (7.56%) Facebook
8 8 (6.72%) Marketo
9 6 (5.04%) Twitter
10 5 (4.20%) Coremetrics
11 4 (3.36%) Salesforce Marketing Cloud
11 4 (3.36%) Tableau
12 3 (2.52%) Alterian
12 3 (2.52%) DoubleClick
12 3 (2.52%) IBM
13 2 (1.68%) Omniture
13 2 (1.68%) Qubit
13 2 (1.68%) Sitecore
13 2 (1.68%) Teradata