Digital Optimization Job Trends in the Midlands

Digital Optimization
England > Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the Midlands requiring Digital Optimization skills. It covers vacancies from the 6 months leading up to 1 September 2025, with comparisons to the same periods in the previous two years.

6 months to
1 Sep 2025
Same period 2024 Same period 2023
Rank 232 - -
Rank change year-on-year - - -
Permanent jobs citing Digital Optimization 1 0 0
As % of all permanent jobs advertised in the Midlands 0.017% - -
As % of the Processes & Methodologies category 0.020% - -
Number of salaries quoted 1 0 0
10th Percentile - - -
25th Percentile £36,250 - -
Median annual salary (50th Percentile) £37,500 - -
75th Percentile £38,750 - -
90th Percentile - - -
England median annual salary £45,000 £55,000 £45,000
% change year-on-year -18.18% +22.22% -13.46%

All Process and Methodology Skills
Midlands

Digital Optimization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the Midlands.

Permanent vacancies with a requirement for process or methodology skills 4,925 8,200 5,709
As % of all permanent jobs advertised in the Midlands 84.62% 77.96% 94.60%
Number of salaries quoted 2,955 4,635 3,926
10th Percentile £27,000 £28,119 £28,563
25th Percentile £32,500 £35,700 £38,750
Median annual salary (50th Percentile) £47,500 £50,000 £52,500
Median % change year-on-year -5.00% -4.76% +5.00%
75th Percentile £63,500 £64,108 £66,250
90th Percentile £77,500 £76,250 £77,875
England median annual salary £55,000 £57,500 £62,500
% change year-on-year -4.35% -8.00% +4.17%

Digital Optimization
Job Vacancy Trend in the Midlands

Job postings citing Digital Optimization as a proportion of all IT jobs advertised in the Midlands.

Job vacancy trend for Digital Optimization in the Midlands

Digital Optimization
Salary Trend in the Midlands

Salary distribution trend for jobs in the Midlands citing Digital Optimization.

Salary distribution trend for jobs in the Midlands citing Digital Optimization

Digital Optimization
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Optimization within the Midlands region over the 6 months to 1 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
East Midlands - 1 £37,500 - 1
West Midlands - 1 £37,500 - 1
Digital Optimization
England

Digital Optimization
Co-occurring Skills and Capabilities in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (100.00%) WordPress
Cloud Services
1 1 (100.00%) Figma
1 1 (100.00%) Google Analytics
Libraries, Frameworks & Software Standards
1 1 (100.00%) CSS
1 1 (100.00%) HTML
Miscellaneous
1 1 (100.00%) Graphic Design
Processes & Methodologies
1 1 (100.00%) Analytics
1 1 (100.00%) Continuous Improvement
1 1 (100.00%) Conversion Rate Optimisation
1 1 (100.00%) Project Management
1 1 (100.00%) SEO
1 1 (100.00%) User Experience
Programming Languages
1 1 (100.00%) JavaScript
Quality Assurance & Compliance
1 1 (100.00%) Accessibility
1 1 (100.00%) GDPR
Vendors
1 1 (100.00%) Google
1 1 (100.00%) HubSpot