Period
to 24 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the Midlands with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 24 November 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
England > Midlands
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 200 270 234
Rank change year-on-year +70 -36 +2
Permanent jobs citing SEO 216 163 205
As % of all permanent IT jobs advertised in the Midlands 1.40% 0.90% 1.10%
As % of the Processes & Methodologies category 1.57% 1.01% 1.25%
Number of salaries quoted 181 139 181
Midlands median annual salary £30,000 £29,000 £34,500
Median salary % change year-on-year +3.45% -15.94% +23.21%
10th Percentile £22,000 £21,250 £22,500
90th Percentile £47,500 £52,750 £57,500
England median annual salary £35,000 £36,500 £36,000
% change year-on-year -4.11% +1.39% +2.86%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
Midlands
Permanent vacancies with a requirement for process or methodology skills 13721 16085 16458
As % of all permanent IT jobs advertised in the Midlands 88.83% 89.04% 88.55%
Number of salaries quoted 11176 12623 13484
Midlands median annual salary £40,000 £41,500 £40,000
Median salary % change year-on-year -3.61% +3.75% -
10th Percentile £25,500 £25,250 £24,000
90th Percentile £65,000 £63,750 £62,675
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

SEO
Job Vacancy Trend in the Midlands

Job postings citing SEO as a percentage of all IT jobs advertised in the Midlands.

Job vacancy trend for SEO in the Midlands

SEO
Salary Trend in the Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in the Midlands.

Salary trend for SEO in the Midlands

SEO
Salary Histogram in the Midlands

The salary distribution of IT jobs citing SEO in the Midlands over the 6 months to 24 November 2017.

Salary histogram for SEO in the Midlands

SEO
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Midlands region over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Midlands +31 156 £30,000 +5.26% 11
East Midlands +64 63 £32,500 - 6
SEO
England

For the 6 months to 24 November 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Midlands region with a requirement for SEO.

1 151 (69.91%) Marketing
2 144 (66.67%) HTML
3 116 (53.70%) CSS
4 97 (44.91%) JavaScript
5 92 (42.59%) PHP
6 88 (40.74%) Social Media
7 76 (35.19%) Digital Marketing
8 74 (34.26%) Pay per click
9 72 (33.33%) E-Commerce
10 68 (31.48%) Google
11 62 (28.70%) Analytics
12 58 (26.85%) jQuery
13 57 (26.39%) Web Development
14 53 (24.54%) HTML5
15 51 (23.61%) MySQL
16 49 (22.69%) Web Design
17 47 (21.76%) WordPress
17 47 (21.76%) Google Analytics
18 45 (20.83%) Open Source
19 43 (19.91%) Photoshop
19 43 (19.91%) AngularJS
19 43 (19.91%) User Experience
20 42 (19.44%) Front End Development
20 42 (19.44%) Sass
21 39 (18.06%) Adobe Illustrator
21 39 (18.06%) CMS
22 38 (17.59%) Linux
22 38 (17.59%) Graphic Design
23 37 (17.13%) Internet
24 35 (16.20%) REST

SEO
Co-occurring IT Skills in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 47 (21.76%) WordPress
2 39 (18.06%) CMS
3 7 (3.24%) Joomla!
4 6 (2.78%) IIS
5 5 (2.31%) SharePoint
6 3 (1.39%) Apache
6 3 (1.39%) Drupal
6 3 (1.39%) JBoss
6 3 (1.39%) Oracle SOA Suite
6 3 (1.39%) Tomcat
7 2 (0.93%) OpenEdge
7 2 (0.93%) Umbraco
8 1 (0.46%) Mule
8 1 (0.46%) WebSphere
Applications
1 43 (19.91%) Photoshop
2 39 (18.06%) Adobe Illustrator
3 11 (5.09%) Adobe Creative Suite
4 10 (4.63%) InDesign
5 6 (2.78%) Microsoft Office
6 3 (1.39%) Microsoft Excel
7 2 (0.93%) Microsoft PowerPoint
Business Applications
1 17 (7.87%) Magento
2 14 (6.48%) OpenCart
3 2 (0.93%) WebTrends
4 1 (0.46%) Shopify
Cloud Services
1 47 (21.76%) Google Analytics
2 29 (13.43%) AdWords
3 3 (1.39%) Microsoft Azure
3 3 (1.39%) npm
4 2 (0.93%) Amazon AWS
4 2 (0.93%) Google Tag Manager
5 1 (0.46%) MailChimp
5 1 (0.46%) SaaS
Communications & Networking
1 37 (17.13%) Internet
2 9 (4.17%) SSH
3 6 (2.78%) DNS
3 6 (2.78%) FTP
4 1 (0.46%) SSL
Database & Business Intelligence
1 51 (23.61%) MySQL
2 15 (6.94%) NoSQL
3 10 (4.63%) SQL Server
4 5 (2.31%) Endeca
5 4 (1.85%) Apache Cassandra
6 3 (1.39%) Amazon DynamoDB
6 3 (1.39%) MongoDB
6 3 (1.39%) Oracle Database
7 1 (0.46%) Relational Database
7 1 (0.46%) SQL Server Integration Services
Development Applications
1 23 (10.65%) Git (software)
2 7 (3.24%) gulp
2 7 (3.24%) JIRA
3 4 (1.85%) Team Foundation Server
4 3 (1.39%) Subversion
4 3 (1.39%) Vagrant
5 2 (0.93%) Dreamweaver
5 2 (0.93%) Visual Website Optimizer
6 1 (0.46%) Eclipse
6 1 (0.46%) git-flow
6 1 (0.46%) Jasmine
6 1 (0.46%) Jenkins
6 1 (0.46%) Karma Test Runner
6 1 (0.46%) Mercurial
6 1 (0.46%) Selenium
6 1 (0.46%) TeamCity
6 1 (0.46%) Visual Studio
General
1 151 (69.91%) Marketing
2 32 (14.81%) Retail
3 29 (13.43%) Advertising
4 21 (9.72%) Automotive
5 20 (9.26%) Games
6 19 (8.80%) Finance
7 11 (5.09%) Electronics
8 7 (3.24%) Banking
9 4 (1.85%) Mandarin Language
10 3 (1.39%) Brand Awareness
11 2 (0.93%) Manufacturing
11 2 (0.93%) Publishing
12 1 (0.46%) Legal
12 1 (0.46%) Multimedia
12 1 (0.46%) Music Industry
12 1 (0.46%) Telecoms
Job Titles
1 103 (47.69%) Developer
2 51 (23.61%) HTML CSS Developer
2 51 (23.61%) HTML Developer
3 47 (21.76%) Front End Developer (Client-Side Developer)
4 40 (18.52%) JavaScript Developer
5 38 (17.59%) PHP Developer
6 24 (11.11%) SEO Manager
7 20 (9.26%) Web Developer
8 18 (8.33%) Full Stack Developer
8 18 (8.33%) Junior
8 18 (8.33%) Junior Developer
9 16 (7.41%) Junior Front End Developer (Client-Side Developer)
9 16 (7.41%) Junior JavaScript Developer
10 12 (5.56%) Account Manager
10 12 (5.56%) Marketing Executive
10 12 (5.56%) Marketing Manager
11 11 (5.09%) Digital Marketing Manager
11 11 (5.09%) Head of Development
11 11 (5.09%) Head of Software Development
11 11 (5.09%) SEO Specialist
Libraries, Frameworks & Software Standards
1 144 (66.67%) HTML
2 116 (53.70%) CSS
3 58 (26.85%) jQuery
4 53 (24.54%) HTML5
5 43 (19.91%) AngularJS
6 42 (19.44%) Sass
7 35 (16.20%) REST
8 33 (15.28%) Symfony
9 26 (12.04%) CSS3
10 21 (9.72%) .NET
11 19 (8.80%) Ajax
11 19 (8.80%) Apache Flex
12 16 (7.41%) Django
12 16 (7.41%) LESS
12 16 (7.41%) Ruby on Rails
13 15 (6.94%) React
14 12 (5.56%) ASP.NET
14 12 (5.56%) JSON
14 12 (5.56%) Unity (Game Engine)
15 10 (4.63%) RESTful
Miscellaneous
1 88 (40.74%) Social Media
2 43 (19.91%) User Experience
3 38 (17.59%) Graphic Design
4 18 (8.33%) Analytical Skills
5 14 (6.48%) Blog
6 12 (5.56%) BBC
6 12 (5.56%) Mobile Games
6 12 (5.56%) Private Cloud
7 10 (4.63%) Algorithms
7 10 (4.63%) Mobile App
8 5 (2.31%) Tandem
9 3 (1.39%) NHS
10 2 (0.93%) Enterprise Software
10 2 (0.93%) Linux Command Line
11 1 (0.46%) Computer Science
11 1 (0.46%) HoloLens
11 1 (0.46%) iPhone
11 1 (0.46%) Management Information System
Operating Systems
1 38 (17.59%) Linux
2 14 (6.48%) Android
3 13 (6.02%) Apple iOS
3 13 (6.02%) Windows
4 1 (0.46%) Red Hat Enterprise Linux
4 1 (0.46%) Windows Server
Processes & Methodologies
1 76 (35.19%) Digital Marketing
2 74 (34.26%) Pay per click
3 72 (33.33%) E-Commerce
4 62 (28.70%) Analytics
5 57 (26.39%) Web Development
6 49 (22.69%) Web Design
7 45 (20.83%) Open Source
8 42 (19.44%) Front End Development
9 33 (15.28%) Internet Marketing
10 31 (14.35%) Agile Software Development
11 27 (12.50%) Content Marketing
12 25 (11.57%) MVC
13 23 (10.65%) Marketing Strategy
14 22 (10.19%) Business Intelligence
14 22 (10.19%) CRM
15 19 (8.80%) Email Marketing
15 19 (8.80%) Online Marketing
16 16 (7.41%) Scrum
16 16 (7.41%) Social Media Marketing
17 13 (6.02%) Mobile Development
Programming Languages
1 97 (44.91%) JavaScript
2 92 (42.59%) PHP
3 33 (15.28%) C#
4 24 (11.11%) SQL
5 21 (9.72%) C
6 19 (8.80%) Ruby
7 12 (5.56%) C++
8 10 (4.63%) Java
9 4 (1.85%) VB
10 3 (1.39%) ES6
10 3 (1.39%) Go
10 3 (1.39%) PHP 7
10 3 (1.39%) T-SQL
11 2 (0.93%) XPath
12 1 (0.46%) VB.NET
Qualifications
1 22 (10.19%) Degree
Quality Assurance & Compliance
1 17 (7.87%) QA
2 2 (0.93%) Data Quality
2 2 (0.93%) PMO
System Software
1 14 (6.48%) Docker
2 12 (5.56%) Active Directory
3 1 (0.46%) OpenAM
Systems Management
1 6 (2.78%) cPanel
1 6 (2.78%) Plesk
2 3 (1.39%) Opscode Chef
3 1 (0.46%) Ansible
3 1 (0.46%) Puppet
Vendors
1 68 (31.48%) Google
2 17 (7.87%) Adobe
3 13 (6.02%) Facebook
4 12 (5.56%) Twitter
4 12 (5.56%) VMware
5 11 (5.09%) Microsoft
6 5 (2.31%) hybris
6 5 (2.31%) Sitecore
7 4 (1.85%) Hootsuite
7 4 (1.85%) Zend
8 3 (1.39%) Oracle
8 3 (1.39%) Progress
9 2 (0.93%) Marketo
9 2 (0.93%) WooCommerce
10 1 (0.46%) DoubleClick
10 1 (0.46%) Hotjar
10 1 (0.46%) IBM
10 1 (0.46%) Optimizely
10 1 (0.46%) Qubit
10 1 (0.46%) SAP