SEO Jobs in the Midlands

Search Engine Optimisation (SEO)
England > Midlands

The table below provides summary statistics for permanent job vacancies advertised in the Midlands requiring SEO skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited SEO over the 6 months leading up to 10 June 2025, comparing them to the same period in the previous two years.

6 months to
10 Jun 2025
Same period 2024 Same period 2023
Rank 210 270 291
Rank change year-on-year +60 +21 -23
Permanent jobs citing SEO 46 64 13
As % of all permanent jobs advertised in the Midlands 0.67% 0.46% 0.15%
As % of the Processes & Methodologies category 0.74% 0.58% 0.16%
Number of salaries quoted 39 51 11
10th Percentile £25,500 £22,000 £36,500
25th Percentile £32,500 £25,750 £38,125
Median annual salary (50th Percentile) £37,500 £34,000 £42,500
Median % change year-on-year +10.29% -20.00% -15.00%
75th Percentile £45,250 £40,500 £53,750
90th Percentile £47,500 £52,500 £57,500
England median annual salary £40,000 £36,000 £42,500
% change year-on-year +11.11% -15.29% -5.24%

All Process and Methodology Skills
Midlands

SEO falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the Midlands.

Permanent vacancies with a requirement for process or methodology skills 6,213 10,993 8,196
As % of all permanent jobs advertised in the Midlands 91.11% 79.58% 96.47%
Number of salaries quoted 2,572 7,582 4,353
10th Percentile £26,968 £26,250 £29,800
25th Percentile £32,617 £35,000 £38,357
Median annual salary (50th Percentile) £48,000 £47,500 £52,500
Median % change year-on-year +1.05% -9.52% +5.00%
75th Percentile £63,750 £62,500 £67,500
90th Percentile £75,000 £75,000 £77,500
England median annual salary £57,500 £55,000 £62,500
% change year-on-year +4.55% -12.00% +4.17%

SEO
Job Vacancy Trend in the Midlands

Job postings citing SEO as a proportion of all IT jobs advertised in the Midlands.

Job vacancy trend for SEO in the Midlands

SEO
Salary Trend in the Midlands

3-month moving average salary quoted in jobs citing SEO in the Midlands.

Salary trend for SEO in the Midlands

SEO
Salary Histogram in the Midlands

Salary distribution for jobs citing SEO in the Midlands over the 6 months to 10 June 2025.

Salary histogram for SEO in the Midlands

SEO
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Midlands region over the 6 months to 10 June 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
East Midlands +50 23 £35,000 -6.67% 18
West Midlands +50 23 £37,500 +25.00% 45
SEO
England

SEO
Co-occurring Skills and Capabilities in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (30.43%) CMS
2 11 (23.91%) WordPress
3 1 (2.17%) Drupal
Applications
1 9 (19.57%) Microsoft Excel
2 6 (13.04%) Microsoft Office
3 2 (4.35%) Microsoft PowerPoint
3 2 (4.35%) Photoshop
4 1 (2.17%) Adobe Creative Suite
Business Applications
1 16 (34.78%) Shopify
2 2 (4.35%) Magento
Cloud Services
1 18 (39.13%) Google Analytics
2 13 (28.26%) Google Ads
3 8 (17.39%) GitHub
3 8 (17.39%) Slack
3 8 (17.39%) Zapier
4 5 (10.87%) Facebook Ads
5 4 (8.70%) MailChimp
5 4 (8.70%) Power Platform
5 4 (8.70%) SaaS
6 2 (4.35%) Azure
6 2 (4.35%) Canva
6 2 (4.35%) Google Data Studio
7 1 (2.17%) Cloud Computing
7 1 (2.17%) Google Sheets
7 1 (2.17%) Google Tag Manager
7 1 (2.17%) PowerApps
Communications & Networking
1 2 (4.35%) Intranet
Database & Business Intelligence
1 9 (19.57%) MySQL
2 4 (8.70%) Power BI
3 3 (6.52%) Tableau
Development Applications
1 10 (21.74%) Git
2 2 (4.35%) JIRA
2 2 (4.35%) Subversion
General
1 31 (67.39%) Marketing
2 21 (45.65%) Social Skills
3 16 (34.78%) Analytical Skills
4 9 (19.57%) Retail
5 8 (17.39%) Advertising
6 4 (8.70%) Automotive
6 4 (8.70%) Public Sector
7 3 (6.52%) Brand Awareness
7 3 (6.52%) Dutch Language
7 3 (6.52%) Finance
7 3 (6.52%) French Language
7 3 (6.52%) Organisational Skills
8 1 (2.17%) Inclusion and Diversity
8 1 (2.17%) Law
Job Titles
1 11 (23.91%) Developer
2 5 (10.87%) E-Commerce Manager
2 5 (10.87%) Marketing Executive
3 4 (8.70%) SEO Specialist
4 3 (6.52%) E-Commerce Executive
4 3 (6.52%) Senior
4 3 (6.52%) Senior Developer
4 3 (6.52%) Web Manager
5 2 (4.35%) Digital Marketer
5 2 (4.35%) Product Owner
5 2 (4.35%) SEO Executive
6 1 (2.17%) Head of Digital
6 1 (2.17%) Head of ICT
6 1 (2.17%) PHP Developer
6 1 (2.17%) Senior PHP Developer
Libraries, Frameworks & Software Standards
1 19 (41.30%) CSS
1 19 (41.30%) HTML
2 9 (19.57%) Laravel
3 3 (6.52%) jQuery
4 2 (4.35%) .NET
4 2 (4.35%) .NET Core
4 2 (4.35%) .NET Framework
4 2 (4.35%) Ajax
4 2 (4.35%) ASP.NET
4 2 (4.35%) ASP.NET MVC
4 2 (4.35%) Bootstrap
4 2 (4.35%) Code First Entity Framework
4 2 (4.35%) Entity Framework
4 2 (4.35%) HTML5
4 2 (4.35%) JSON
4 2 (4.35%) Sass
4 2 (4.35%) XML
5 1 (2.17%) EDI
Miscellaneous
1 15 (32.61%) Social Media
2 6 (13.04%) Algorithms
3 4 (8.70%) Product Ownership
4 2 (4.35%) Taxonomies
5 1 (2.17%) Driving Licence
5 1 (2.17%) Management Information System
5 1 (2.17%) Self-Motivation
5 1 (2.17%) Virtual Team
Processes & Methodologies
1 29 (63.04%) Digital Marketing
2 24 (52.17%) Analytics
2 24 (52.17%) Pay per click
3 19 (41.30%) E-Commerce
3 19 (41.30%) User Experience
4 15 (32.61%) Problem-Solving
4 15 (32.61%) Project Management
5 12 (26.09%) Marketing Strategy
5 12 (26.09%) Web Development
6 10 (21.74%) UX Design
7 9 (19.57%) B2B
7 9 (19.57%) Content Management
7 9 (19.57%) Data Analysis
7 9 (19.57%) Server Management
8 8 (17.39%) Competitor Analysis
8 8 (17.39%) Computer Science
8 8 (17.39%) Front End Development
8 8 (17.39%) Full-Stack Development
8 8 (17.39%) Responsive Web Design
9 7 (15.22%) Email Marketing
Programming Languages
1 9 (19.57%) PHP
2 8 (17.39%) Java
2 8 (17.39%) Python
3 3 (6.52%) JavaScript
4 2 (4.35%) C#
4 2 (4.35%) SQL
Qualifications
1 10 (21.74%) Degree
2 8 (17.39%) Computer Science Degree
3 1 (2.17%) DBS Check
Quality Assurance & Compliance
1 6 (13.04%) Actionable Recommendations
2 4 (8.70%) GDPR
3 1 (2.17%) Accessibility
Vendors
1 21 (45.65%) Google
2 13 (28.26%) Facebook
3 10 (21.74%) WooCommerce
4 5 (10.87%) Ahrefs
5 3 (6.52%) Microsoft
6 2 (4.35%) Hotjar
6 2 (4.35%) Instagram
6 2 (4.35%) Optimizely
6 2 (4.35%) Zoho
7 1 (2.17%) Adobe