Google Analytics Job Trends in the Midlands

Google Analytics (GA)
England > Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the Midlands requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 15 January 2026, with comparisons to the same periods in the previous two years.

6 months to
15 Jan 2026
Same period 2025 Same period 2024
Rank 213 226 207
Rank change year-on-year +13 -19 +71
Permanent jobs citing Google Analytics 14 22 27
As % of all permanent jobs in the Midlands 0.18% 0.34% 0.48%
As % of the Cloud Services category 0.49% 1.07% 1.29%
Number of salaries quoted 13 14 27
10th Percentile £30,075 £31,450 £31,250
25th Percentile £31,375 £35,875 £38,500
Median annual salary (50th Percentile) £40,000 £40,000 £43,000
Median % change year-on-year - -6.98% +3.41%
75th Percentile £43,750 £46,563 £51,500
90th Percentile £46,800 £47,500 £58,750
England median annual salary £37,500 £45,000 £46,000
% change year-on-year -16.67% -2.17% -8.00%

All Cloud Computing Skills
Midlands

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in the Midlands.

Permanent vacancies with a requirement for cloud computing skills 2,849 2,057 2,093
As % of all permanent jobs advertised in the Midlands 36.27% 32.17% 36.86%
Number of salaries quoted 1,401 1,182 1,876
10th Percentile £28,250 £32,500 £29,750
25th Percentile £34,674 £38,813 £37,500
Median annual salary (50th Percentile) £51,250 £53,300 £50,500
Median % change year-on-year -3.85% +5.54% -8.18%
75th Percentile £67,500 £68,750 £65,000
90th Percentile £84,875 £78,750 £77,500
England median annual salary £60,000 £65,000 £60,000
% change year-on-year -7.69% +8.33% -7.69%

Google Analytics
Job Vacancy Trend in the Midlands

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in the Midlands.

Google Analytics job vacancy trend in the Midlands

Google Analytics
Salary Trend in the Midlands

Salary distribution trend for jobs in the Midlands citing Google Analytics.

Salary distribution trend for jobs in the Midlands citing Google Analytics

Google Analytics
Salary Histogram in the Midlands

Salary distribution for jobs citing Google Analytics in the Midlands over the 6 months to 15 January 2026.

Salary histogram for Google Analytics in the Midlands

Google Analytics
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Midlands region over the 6 months to 15 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
West Midlands +12 10 £40,000 - 4
East Midlands -11 5 £42,500 +37.10% 1
Google Analytics
England

Google Analytics
Co-Occurring Skills & Capabilities in the Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (14.29%) WordPress
Applications
1 3 (21.43%) Adobe Creative Suite
2 2 (14.29%) Microsoft Excel
3 1 (7.14%) Microsoft Office
Business Applications
1 3 (21.43%) Shopify
2 2 (14.29%) OpenCart
3 1 (7.14%) Magento
Cloud Services
1 4 (28.57%) Google Ads
2 2 (14.29%) Power Platform
3 1 (7.14%) Contentsquare
3 1 (7.14%) Figma
3 1 (7.14%) Google Tag Manager
Database & Business Intelligence
1 3 (21.43%) Looker
2 2 (14.29%) Power BI
General
1 8 (57.14%) Marketing
2 5 (35.71%) Social Skills
3 4 (28.57%) Advertising
3 4 (28.57%) Retail
4 3 (21.43%) Analytical Skills
5 2 (14.29%) Games
5 2 (14.29%) Influencing Skills
6 1 (7.14%) iGaming
6 1 (7.14%) Organisational Skills
6 1 (7.14%) Public Sector
Job Titles
1 4 (28.57%) Analyst
2 2 (14.29%) Coordinator
2 2 (14.29%) E-Commerce Manager
3 1 (7.14%) Data Analyst
3 1 (7.14%) Data Analytics Analyst
3 1 (7.14%) Digital Analyst
3 1 (7.14%) Digital Insight Analyst
3 1 (7.14%) E-Commerce Executive
3 1 (7.14%) E-Commerce Marketing Manager
3 1 (7.14%) Google Analytics Specialist
3 1 (7.14%) Insight Analyst
3 1 (7.14%) Marketing Manager
3 1 (7.14%) Paid Search Manager
3 1 (7.14%) Performance Analyst
3 1 (7.14%) PPC Manager
3 1 (7.14%) Search Manager
3 1 (7.14%) SEO Specialist
3 1 (7.14%) Web Analyst
3 1 (7.14%) Web Manager
3 1 (7.14%) Website Manager
Libraries, Frameworks & Software Standards
1 2 (14.29%) CSS
1 2 (14.29%) HTML
Miscellaneous
1 5 (35.71%) Social Media
2 3 (21.43%) Blog
3 2 (14.29%) Digital Media
3 2 (14.29%) Driving Licence
3 2 (14.29%) Mobile App
3 2 (14.29%) Self-Motivation
4 1 (7.14%) Algorithms
4 1 (7.14%) Analytical Mindset
4 1 (7.14%) Graphic Design
4 1 (7.14%) Sports Betting
Processes & Methodologies
1 14 (100.00%) Analytics
2 10 (71.43%) E-Commerce
3 8 (57.14%) SEO
4 7 (50.00%) Digital Marketing
5 6 (42.86%) Marketing Strategy
6 5 (35.71%) Decision-Making
6 5 (35.71%) User Experience
7 4 (28.57%) Actionable Insight
8 3 (21.43%) Customer Acquisition
8 3 (21.43%) Email Marketing
8 3 (21.43%) Online Marketing
8 3 (21.43%) Pay per click
9 2 (14.29%) Agile
9 2 (14.29%) Business Intelligence
9 2 (14.29%) Copywriting
9 2 (14.29%) Customer Engagement
9 2 (14.29%) Data Analysis
9 2 (14.29%) Marketing Management
9 2 (14.29%) Performance Monitoring
9 2 (14.29%) Product Management
Programming Languages
1 2 (14.29%) JavaScript
2 1 (7.14%) SQL
Quality Assurance & Compliance
1 3 (21.43%) Accessibility
2 1 (7.14%) GDPR
Vendors
1 14 (100.00%) Google
2 3 (21.43%) Adobe
2 3 (21.43%) Ahrefs
3 2 (14.29%) Apple
3 2 (14.29%) Facebook
3 2 (14.29%) Instagram
3 2 (14.29%) Microsoft
3 2 (14.29%) TikTok
3 2 (14.29%) YouTube
4 1 (7.14%) HubSpot
4 1 (7.14%) WooCommerce