Google Analytics Job Trends in the Midlands

Google Analytics (GA)
England > Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the Midlands requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 11 July 2026, with comparisons to the same periods in the previous two years.

6 months to
11 Jul 2026
Same period 2025 Same period 2024
Rank 248 198 281
Rank change year-on-year -50 +83 -54
Permanent jobs citing Google Analytics 13 31 40
As % of all permanent jobs in the Midlands 0.099% 0.56% 0.30%
As % of the Cloud Services category 0.40% 1.78% 1.02%
Number of salaries quoted 13 26 32
10th Percentile £30,200 £29,750 £25,800
25th Percentile £36,250 £32,813 £31,250
Median annual salary (50th Percentile) £42,500 £43,500 £34,250
Median % change year-on-year -2.30% +27.01% -12.18%
75th Percentile £49,933 £46,938 £54,375
90th Percentile £52,500 £56,250 £72,500
England median annual salary £38,250 £42,500 £42,500
% change year-on-year -10.00% - -0.58%

All Cloud Computing Skills
Midlands

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in the Midlands.

Permanent vacancies with a requirement for cloud computing skills 3,237 1,746 3,926
As % of all permanent jobs advertised in the Midlands 24.56% 31.32% 29.67%
Number of salaries quoted 2,101 1,406 3,126
10th Percentile £30,000 £26,500 £26,250
25th Percentile £40,000 £32,500 £36,250
Median annual salary (50th Percentile) £55,000 £50,000 £50,000
Median % change year-on-year +10.00% - -4.76%
75th Percentile £70,000 £65,000 £65,000
90th Percentile £88,148 £78,750 £80,000
England median annual salary £62,500 £60,000 £57,500
% change year-on-year +4.17% +4.35% -11.54%

Google Analytics
Job Vacancy Trend in the Midlands

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in the Midlands.

Google Analytics job vacancy trend in the Midlands

Google Analytics
Salary Trend in the Midlands

Salary distribution trend for jobs in the Midlands citing Google Analytics.

Salary distribution trend for jobs in the Midlands citing Google Analytics

Google Analytics
Salary Histogram in the Midlands

Salary distribution for jobs citing Google Analytics in the Midlands over the 6 months to 11 July 2026.

Salary histogram for Google Analytics in the Midlands

Google Analytics
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Midlands region over the 6 months to 11 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
West Midlands -27 10 £43,750 +16.67% 4
East Midlands -38 3 £35,000 -19.54% 2
Google Analytics
England

Google Analytics
Co-Occurring Skills & Capabilities in the Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (23.08%) CMS
2 1 (7.69%) Apache
2 1 (7.69%) WordPress
Applications
1 3 (23.08%) Microsoft Office
2 1 (7.69%) Adobe Creative Suite
2 1 (7.69%) Adobe Illustrator
2 1 (7.69%) InDesign
2 1 (7.69%) Photoshop
Business Applications
1 4 (30.77%) Shopify
2 2 (15.38%) Magento
Cloud Services
1 3 (23.08%) Azure
1 3 (23.08%) GCP
1 3 (23.08%) Power Platform
2 2 (15.38%) BigCommerce
2 2 (15.38%) Google Tag Manager
3 1 (7.69%) Adobe Analytics
3 1 (7.69%) Canva
3 1 (7.69%) Google Ads
Communications & Networking
1 2 (15.38%) SMS
Database & Business Intelligence
1 3 (23.08%) BigQuery
1 3 (23.08%) Looker
1 3 (23.08%) Power BI
2 1 (7.69%) Azure SQL Database
2 1 (7.69%) Tableau
Development Applications
1 1 (7.69%) Selenium
General
1 9 (69.23%) Marketing
2 7 (53.85%) Social Skills
3 3 (23.08%) Public Sector
4 2 (15.38%) Analytical Skills
4 2 (15.38%) Inclusion and Diversity
4 2 (15.38%) Retail
5 1 (7.69%) Automotive
5 1 (7.69%) Organisational Skills
5 1 (7.69%) Presentation Skills
Job Titles
1 5 (38.46%) E-Commerce Manager
2 4 (30.77%) Analyst
3 2 (15.38%) Data Analyst
3 2 (15.38%) Web Manager
3 2 (15.38%) Website Manager
4 1 (7.69%) Coordinator
4 1 (7.69%) Data Engineer
4 1 (7.69%) Digital Marketing Coordinator
4 1 (7.69%) Insight Analyst
4 1 (7.69%) Lead
4 1 (7.69%) Performance Analyst
4 1 (7.69%) Senior
4 1 (7.69%) Senior Analyst
4 1 (7.69%) Senior Insight Analyst
Miscellaneous
1 2 (15.38%) Photography
2 1 (7.69%) Blog
2 1 (7.69%) Graphic Design
2 1 (7.69%) Legacy Systems
2 1 (7.69%) NHS
2 1 (7.69%) Social Media
2 1 (7.69%) Web Conferencing
Processes & Methodologies
1 11 (84.62%) Analytics
2 9 (69.23%) Digital Marketing
3 7 (53.85%) SEO
4 6 (46.15%) E-Commerce
5 4 (30.77%) Pay per click
5 4 (30.77%) User Experience
6 3 (23.08%) Actionable Insight
6 3 (23.08%) Business Intelligence
6 3 (23.08%) Email Marketing
6 3 (23.08%) Performance Measurement
6 3 (23.08%) User Research
7 2 (15.38%) A/B Testing
7 2 (15.38%) Conversion Rate Optimisation
7 2 (15.38%) Dashboard Development
7 2 (15.38%) Data Analysis
7 2 (15.38%) Digital Optimization
7 2 (15.38%) Digital Transformation Programme
7 2 (15.38%) Roadmaps
7 2 (15.38%) Service Design
7 2 (15.38%) Storytelling
Programming Languages
1 2 (15.38%) SQL
2 1 (7.69%) Python
Quality Assurance & Compliance
1 2 (15.38%) Accessibility
1 2 (15.38%) Data Quality
1 2 (15.38%) QA
2 1 (7.69%) Actionable Recommendations
Vendors
1 11 (84.62%) Google
2 3 (23.08%) Microsoft
3 2 (15.38%) Adobe
3 2 (15.38%) WooCommerce
4 1 (7.69%) Ahrefs
4 1 (7.69%) Facebook
4 1 (7.69%) Instagram
4 1 (7.69%) Salesforce
4 1 (7.69%) Screaming Frog