Persona Development Job Trends in the Midlands

Persona Development
England > Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the Midlands requiring Persona Development skills. It covers permanent job vacancies from the 6 months leading up to 10 February 2026, with comparisons to the same periods in the previous two years.

6 months to
10 Feb 2026
Same period 2025 Same period 2024
Rank 223 - 268
Rank change year-on-year - - -
Permanent jobs citing Persona Development 1 0 2
As % of all permanent jobs in the Midlands 0.012% - 0.024%
As % of the Processes & Methodologies category 0.015% - 0.028%
Number of salaries quoted 1 0 2
10th Percentile - - -
25th Percentile £63,750 - -
Median annual salary (50th Percentile) £67,500 - £60,000
75th Percentile £71,250 - -
90th Percentile - - -
England median annual salary £67,500 - £23,850

All Process & Methodology Skills
Midlands

Persona Development falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the Midlands.

Permanent vacancies with a requirement for process or methodology skills 6,771 5,507 7,146
As % of all permanent jobs advertised in the Midlands 79.52% 91.63% 85.83%
Number of salaries quoted 3,773 2,429 5,836
10th Percentile £28,000 £31,250 £26,250
25th Percentile £35,000 £39,000 £34,553
Median annual salary (50th Percentile) £50,000 £52,500 £49,990
Median % change year-on-year -4.76% +5.02% -4.78%
75th Percentile £65,000 £66,967 £62,500
90th Percentile £80,000 £80,000 £75,000
England median annual salary £55,000 £62,000 £55,000
% change year-on-year -11.29% +12.73% -12.00%

Persona Development
Job Vacancy Trend in the Midlands

Historical trend showing the proportion of permanent IT job postings citing Persona Development relative to all permanent IT jobs advertised in the Midlands.

Persona Development job vacancy trend in the Midlands

Persona Development
Salary Trend in the Midlands

Salary distribution trend for jobs in the Midlands citing Persona Development.

Salary distribution trend for jobs in the Midlands citing Persona Development

Persona Development
Co-Occurring Skills & Capabilities in the Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

General
1 1 (100.00%) Public Sector
Job Titles
1 1 (100.00%) Analyst
1 1 (100.00%) Business Analyst
1 1 (100.00%) Digital Analyst
1 1 (100.00%) Digital Business Analyst
1 1 (100.00%) Digital Transformation
1 1 (100.00%) Digital Transformation Business Analyst
1 1 (100.00%) Senior
1 1 (100.00%) Senior Analyst
1 1 (100.00%) Senior Business Analyst
1 1 (100.00%) Senior Digital Analyst
1 1 (100.00%) Senior Transformation Analyst
1 1 (100.00%) Transformation Analyst
Processes & Methodologies
1 1 (100.00%) Acceptance Criteria
1 1 (100.00%) Agile
1 1 (100.00%) Application Rationalisation
1 1 (100.00%) Digital Transformation Programme
1 1 (100.00%) Epics
1 1 (100.00%) Roadmaps
1 1 (100.00%) Service Design
1 1 (100.00%) Stakeholder Management
1 1 (100.00%) User Stories
1 1 (100.00%) Validation
1 1 (100.00%) Workshop Facilitation
Qualifications
1 1 (100.00%) Security Cleared
Quality Assurance & Compliance
1 1 (100.00%) Accessibility