The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in North Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 3 months to 27 June 2017 with a comparison to the same period over the previous 2 years.

Marketing
Yorkshire / North Yorkshire
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 44 57 55
Rank change year-on-year +13 -2  
Permanent jobs citing Marketing 37 26 40
As % of all permanent IT jobs advertised in North Yorkshire 4.97% 3.36% 3.99%
As % of the General category 16.89% 9.67% 10.36%
Number of salaries quoted 36 24 32
Median salary £28,500 £37,500 £36,000
Median salary % change year-on-year -24.00% +4.16%  
90% offered a salary of more than £20,750 £22,550 £25,500
10% offered a salary of more than £45,000 £62,000 £50,000
UK excluding London median salary £40,000 £38,500 £40,000
% change year-on-year +3.89% -3.75%  

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in North Yorkshire with a requirement for common skills.

General Skills
North Yorkshire
Permanent job vacancies with a requirement for common skills 219 269 386
As % of all permanent IT job vacancies advertised in North Yorkshire 29.44% 34.80% 38.52%
Number of salaries quoted 188 215 352
Median salary £40,000 £38,500 £40,000
Median salary % change year-on-year +3.89% -3.75%  
90% offered a salary of more than £27,500 £22,000 £28,250
10% offered a salary of more than £50,000 £55,000 £55,000
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Job Vacancy Trend in North Yorkshire

The job posting trend of jobs advertised in North Yorkshire citing Marketing as a proportion of all permanent or contract IT jobs with a match in the General category.

Job vacancy trend for Marketing in North Yorkshire

Marketing
Salary Trend in North Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in North Yorkshire.

Salary trend for Marketing in North Yorkshire

Marketing
Salary Histogram in North Yorkshire

The salary distribution of IT jobs citing Marketing in North Yorkshire over the 3 months to 27 June 2017.

Salary histogram for Marketing in North Yorkshire

Marketing
Job Locations in North Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the North Yorkshire region over the 3 months to 27 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Harrogate +16 32 £28,500 -32.94% 3
Knaresborough - 4 £45,000 -
York +3 1 £44,000 +17.33% 1
Marketing
Yorkshire

For the 6 months to 27 June 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North Yorkshire region with a requirement for Marketing.

1 33 (44.59%) SEO
2 26 (35.14%) Project Management
2 26 (35.14%) Social Media
3 22 (29.73%) Internet
3 22 (29.73%) Internet Marketing
4 19 (25.68%) Web Development
4 19 (25.68%) PMI
4 19 (25.68%) PMI Certification
4 19 (25.68%) HTML
4 19 (25.68%) CSS
5 16 (21.62%) Finance
6 14 (18.92%) JavaScript
6 14 (18.92%) Online Marketing
6 14 (18.92%) Website Architecture
7 13 (17.57%) Retail
7 13 (17.57%) Pay per click
8 12 (16.22%) JIRA
8 12 (16.22%) Analytics
9 11 (14.86%) PHP
9 11 (14.86%) SQL
10 10 (13.51%) MySQL
10 10 (13.51%) jQuery
10 10 (13.51%) Google
10 10 (13.51%) Agile Software Development
10 10 (13.51%) Analytical Skills
10 10 (13.51%) HTML5
11 9 (12.16%) Power BI
11 9 (12.16%) Microsoft Excel
11 9 (12.16%) Business Intelligence
11 9 (12.16%) E-Commerce

Marketing
Co-occurring IT Skills in North Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (10.81%) Apache
1 8 (10.81%) nginx
2 7 (9.46%) CMS
3 4 (5.41%) Confluence
4 1 (1.35%) SharePoint
4 1 (1.35%) WordPress
Applications
1 9 (12.16%) Microsoft Excel
2 2 (2.70%) Microsoft PowerPoint
2 2 (2.70%) Spreadsheet
3 1 (1.35%) Microsoft Office
3 1 (1.35%) Photoshop
Business Applications
1 8 (10.81%) Magento
2 2 (2.70%) FastStats
3 1 (1.35%) Dynamics CRM
Cloud Services
1 8 (10.81%) Google Analytics
2 6 (8.11%) SaaS
3 2 (2.70%) AdWords
3 2 (2.70%) Amazon AWS
3 2 (2.70%) IaaS
3 2 (2.70%) Microsoft Azure
3 2 (2.70%) PaaS
Communications & Networking
1 22 (29.73%) Internet
Database & Business Intelligence
1 10 (13.51%) MySQL
2 9 (12.16%) Power BI
3 5 (6.76%) SQL Server
3 5 (6.76%) SQL Server 2012
3 5 (6.76%) SQL Server Analysis Services
3 5 (6.76%) SQL Server Integration Services
3 5 (6.76%) SQL Server Reporting Services
4 4 (5.41%) Data Warehouse
4 4 (5.41%) MS Access
4 4 (5.41%) SQL Server 2016
5 1 (1.35%) BusinessObjects
5 1 (1.35%) Qlik Sense
5 1 (1.35%) ZAP BI
Development Applications
1 12 (16.22%) JIRA
2 8 (10.81%) Git (software)
General
1 16 (21.62%) Finance
2 13 (17.57%) Retail
3 4 (5.41%) Brand Awareness
4 3 (4.05%) Advertising
5 2 (2.70%) Legal
Job Titles
1 23 (31.08%) Account Manager
2 18 (24.32%) SEO Account Manager
2 18 (24.32%) SEO Manager
3 15 (20.27%) Technical Account Manager
3 15 (20.27%) Technical Manager
4 12 (16.22%) Campaign Manager
5 11 (14.86%) Developer
6 9 (12.16%) Analyst
7 8 (10.81%) E-Commerce Developer
8 6 (8.11%) Business Analyst
9 5 (6.76%) Digital Executive
9 5 (6.76%) PPC Account Manager
9 5 (6.76%) PPC Executive
9 5 (6.76%) PPC Manager
10 4 (5.41%) Account Executive
10 4 (5.41%) Author
10 4 (5.41%) Digital Marketing Strategist
10 4 (5.41%) Digital Strategist
10 4 (5.41%) E-Commerce Web Developer
10 4 (5.41%) SEO Strategist
Libraries, Frameworks & Software Standards
1 19 (25.68%) CSS
1 19 (25.68%) HTML
2 10 (13.51%) HTML5
2 10 (13.51%) jQuery
3 9 (12.16%) LAMP
4 8 (10.81%) LEMP Stack
4 8 (10.81%) XHTML
5 5 (6.76%) .NET
6 4 (5.41%) .NET Framework
6 4 (5.41%) ASP.NET
6 4 (5.41%) Entity Framework
7 2 (2.70%) CSS3
8 1 (1.35%) COM
8 1 (1.35%) MDX
8 1 (1.35%) WPF
8 1 (1.35%) XML
8 1 (1.35%) Zend Framework
Miscellaneous
1 26 (35.14%) Social Media
2 19 (25.68%) PMI
3 10 (13.51%) Analytical Skills
4 8 (10.81%) User Experience
5 4 (5.41%) Computer Science
5 4 (5.41%) Management Information System
5 4 (5.41%) Virtual Team
6 2 (2.70%) Algorithms
6 2 (2.70%) Blog
6 2 (2.70%) Data Centre
6 2 (2.70%) Enterprise Storage
7 1 (1.35%) Data Structures
Operating Systems
1 8 (10.81%) Linux
Processes & Methodologies
1 33 (44.59%) SEO
2 26 (35.14%) Project Management
3 22 (29.73%) Internet Marketing
4 19 (25.68%) Web Development
5 14 (18.92%) Online Marketing
5 14 (18.92%) Website Architecture
6 13 (17.57%) Pay per click
7 12 (16.22%) Analytics
8 10 (13.51%) Agile Software Development
9 9 (12.16%) Business Intelligence
9 9 (12.16%) E-Commerce
10 8 (10.81%) Digital Marketing
10 8 (10.81%) Front End Development
10 8 (10.81%) Mathematics
10 8 (10.81%) Scrum
11 6 (8.11%) Data Modelling
11 6 (8.11%) Test Automation
12 5 (6.76%) MVC
13 4 (5.41%) Continuous Integration
13 4 (5.41%) ETL
Programming Languages
1 14 (18.92%) JavaScript
2 11 (14.86%) PHP
2 11 (14.86%) SQL
3 5 (6.76%) C#
4 4 (5.41%) C
4 4 (5.41%) T-SQL
5 3 (4.05%) Java
Qualifications
1 19 (25.68%) PMI Certification
2 5 (6.76%) Degree
3 2 (2.70%) ISEB
4 1 (1.35%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 1 (1.35%) Data Quality
System Software
1 2 (2.70%) vCloud
1 2 (2.70%) VMware Infrastructure
1 2 (2.70%) vSphere
Vendors
1 10 (13.51%) Google
2 4 (5.41%) Atlassian
2 4 (5.41%) Microsoft
3 2 (2.70%) Citrix
3 2 (2.70%) VMware
4 1 (1.35%) Adobe
4 1 (1.35%) Apple
4 1 (1.35%) Facebook
4 1 (1.35%) Pega
4 1 (1.35%) Salesforce.com
4 1 (1.35%) Twitter
4 1 (1.35%) Zend
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