Period
to 22 February 2018

The following table provides summary statistics for permanent job vacancies advertised in the South East with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 22 February 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > South East
6 months to
22 Feb 2018
Same period 2017 Same period 2016
Rank 275 267 245
Rank change year-on-year -8 -22 -18
Permanent jobs citing Digital Marketing 323 357 560
As % of all permanent IT jobs advertised in the South East 1.02% 1.14% 1.37%
As % of the Processes & Methodologies category 1.17% 1.30% 1.56%
Number of salaries quoted 255 253 487
South East median annual salary £35,000 £40,000 £45,000
Median salary % change year-on-year -12.50% -11.11% +20.00%
10th Percentile £23,100 £23,500 £26,250
90th Percentile £60,000 £65,000 £67,500
England median annual salary £42,750 £42,500 £42,500
% change year-on-year +0.59% - +6.25%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for process or methodology skills.

All Process and Methodology Skills
South East
Permanent vacancies with a requirement for process or methodology skills 27,663 27,415 35,794
As % of all permanent IT jobs advertised in the South East 87.65% 87.22% 87.31%
Number of salaries quoted 22,843 22,428 30,174
South East median annual salary £45,000 £45,000 £45,000
10th Percentile £27,500 £27,500 £26,250
90th Percentile £70,000 £68,750 £67,500
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Digital Marketing
Job Vacancy Trend in the South East

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Digital Marketing in the South East

Digital Marketing
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in the South East.

Salary trend for Digital Marketing in the South East

Digital Marketing
Salary Histogram in the South East

The salary distribution of IT jobs citing Digital Marketing in the South East over the 6 months to 22 February 2018.

Salary histogram for Digital Marketing in the South East

Digital Marketing
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the South East region over the 6 months to 22 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley +15 121 £40,000 -11.11% 38
Berkshire +33 74 £42,500 -15.00% 21
Surrey +19 67 £35,000 -15.66% 9
Hampshire -42 67 £45,000 +12.50% 10
East Sussex -27 37 £30,000 -20.00% 13
Oxfordshire -36 26 £35,000 -12.50% 7
Buckinghamshire +1 21 £33,750 -23.30% 10
West Sussex 0 16 £30,500 -32.22% 7
Kent +20 12 £32,000 +12.28% 1
Digital Marketing
England

For the 6 months to 22 February 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South East region with a requirement for Digital Marketing.

1 323 (100.00%) Marketing
2 97 (30.03%) HTML
3 88 (27.24%) SEO
4 80 (24.77%) Analytics
5 79 (24.46%) Finance
6 77 (23.84%) Social Media
7 69 (21.36%) CSS
8 68 (21.05%) JavaScript
9 66 (20.43%) Business Intelligence
9 66 (20.43%) Telecoms
10 65 (20.12%) SAP
11 63 (19.50%) Programme Management
12 62 (19.20%) Electronics
13 61 (18.89%) Manufacturing
14 58 (17.96%) Degree
15 57 (17.65%) Google
16 53 (16.41%) Pay per click
17 48 (14.86%) B2B
18 44 (13.62%) Analytical Skills
19 43 (13.31%) Web Development
20 41 (12.69%) Agile Software Development
21 38 (11.76%) CMS
22 37 (11.46%) Microsoft
23 35 (10.84%) SQL
24 34 (10.53%) PHP
24 34 (10.53%) HTML5
25 31 (9.60%) Marketing Strategy
25 31 (9.60%) Google Analytics
25 31 (9.60%) WordPress
25 31 (9.60%) Microsoft Excel

Digital Marketing
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 38 (11.76%) CMS
2 31 (9.60%) WordPress
3 8 (2.48%) Confluence
4 6 (1.86%) Umbraco
5 5 (1.55%) Drupal
6 3 (0.93%) Adobe Experience Manager
6 3 (0.93%) IIS
6 3 (0.93%) Orchard CMS
6 3 (0.93%) Sitecore CMS
7 2 (0.62%) Apache
7 2 (0.62%) EPiServer
7 2 (0.62%) Joomla!
7 2 (0.62%) Sitefinity
8 1 (0.31%) Apache Spark
8 1 (0.31%) JBoss
8 1 (0.31%) Mule
8 1 (0.31%) nginx
8 1 (0.31%) Tomcat
Applications
1 31 (9.60%) Microsoft Excel
2 18 (5.57%) Microsoft Office
3 14 (4.33%) Photoshop
4 9 (2.79%) Adobe Illustrator
5 7 (2.17%) Microsoft PowerPoint
6 6 (1.86%) Adobe Creative Suite
7 5 (1.55%) InDesign
8 4 (1.24%) MS Visio
9 3 (0.93%) Adobe After Effects
9 3 (0.93%) Adobe Premiere
10 1 (0.31%) InVision
10 1 (0.31%) Spreadsheet
Business Applications
1 11 (3.41%) Eloqua
2 6 (1.86%) Dynamics CRM
3 4 (1.24%) Adobe Campaign
3 4 (1.24%) Sage 1000
4 3 (0.93%) Unica
5 2 (0.62%) Magento
6 1 (0.31%) Dynamics AX
6 1 (0.31%) SAP BPC
6 1 (0.31%) Shopify
6 1 (0.31%) WebTrends
Cloud Services
1 31 (9.60%) Google Analytics
2 25 (7.74%) AdWords
3 18 (5.57%) Amazon AWS
3 18 (5.57%) SaaS
4 9 (2.79%) Adobe Analytics
5 8 (2.48%) Amazon EC2
5 8 (2.48%) CloudFront
6 7 (2.17%) Amazon S3
6 7 (2.17%) AWS Elastic Beanstalk
6 7 (2.17%) Microsoft Azure
6 7 (2.17%) Route 53
7 4 (1.24%) Dynamics 365
7 4 (1.24%) Sage Pay
8 3 (0.93%) Amazon SQS
9 2 (0.62%) Cloud Computing
9 2 (0.62%) Office 365
10 1 (0.31%) Akamai
10 1 (0.31%) Google Cloud Platform
10 1 (0.31%) Google Tag Manager
Communications & Networking
1 6 (1.86%) Firewall
1 6 (1.86%) Intranet
2 5 (1.55%) Cisco ASA
2 5 (1.55%) DNS
2 5 (1.55%) HTTP
2 5 (1.55%) Internet
2 5 (1.55%) SAN
2 5 (1.55%) SSH
3 4 (1.24%) Network Security
4 3 (0.93%) AMQP
4 3 (0.93%) Cisco IOS
4 3 (0.93%) FTP
4 3 (0.93%) Intrusion Detection
4 3 (0.93%) iSCSI
4 3 (0.93%) Junos
4 3 (0.93%) MPLS
4 3 (0.93%) NAS
4 3 (0.93%) SMS
4 3 (0.93%) TCP/IP
4 3 (0.93%) WAN
Database & Business Intelligence
1 28 (8.67%) MySQL
2 20 (6.19%) SQL Server
3 8 (2.48%) NoSQL
4 7 (2.17%) Amazon RDS
4 7 (2.17%) Big Data
4 7 (2.17%) MongoDB
4 7 (2.17%) SQL Server Integration Services
4 7 (2.17%) SQL Server Reporting Services
5 6 (1.86%) Data Warehouse
5 6 (1.86%) SQL Server 2008
5 6 (1.86%) SQL Server Analysis Services
6 5 (1.55%) Apache Hive
6 5 (1.55%) Hadoop
6 5 (1.55%) Impala
6 5 (1.55%) Relational Database
6 5 (1.55%) Sqoop
7 4 (1.24%) Apache Cassandra
7 4 (1.24%) PostgreSQL
7 4 (1.24%) Power BI
8 3 (0.93%) Amazon DynamoDB
Development Applications
1 17 (5.26%) Selenium
2 15 (4.64%) Git (software)
3 10 (3.10%) Jenkins
3 10 (3.10%) JIRA
4 8 (2.48%) Appium
4 8 (2.48%) JUnit
5 5 (1.55%) TeamCity
6 4 (1.24%) Subversion
7 3 (0.93%) NCrunch
7 3 (0.93%) ReSharper
7 3 (0.93%) SpecFlow
8 2 (0.62%) Cucumber
8 2 (0.62%) Dreamweaver
8 2 (0.62%) Jasmine
8 2 (0.62%) Octopus Deploy
8 2 (0.62%) PhantomJS
8 2 (0.62%) Protractor
8 2 (0.62%) SQL Server Management Studio (SSMS)
8 2 (0.62%) Team Foundation Server
8 2 (0.62%) WebDriver
General
1 323 (100.00%) Marketing
2 79 (24.46%) Finance
3 66 (20.43%) Telecoms
4 62 (19.20%) Electronics
5 61 (18.89%) Manufacturing
6 30 (9.29%) Advertising
7 19 (5.88%) Games
8 11 (3.41%) Spanish Language
9 7 (2.17%) Law
9 7 (2.17%) Retail
10 5 (1.55%) Automotive
10 5 (1.55%) Brand Awareness
11 4 (1.24%) Legal
12 3 (0.93%) Banking
13 1 (0.31%) Back Office
13 1 (0.31%) Billing
13 1 (0.31%) Financial Institution
13 1 (0.31%) French Language
13 1 (0.31%) Music Industry
13 1 (0.31%) Pharmaceutical
Job Titles
1 76 (23.53%) Developer
2 57 (17.65%) Marketing Manager
3 34 (10.53%) Digital Marketing Manager
4 31 (9.60%) Analyst
5 29 (8.98%) Account Manager
6 23 (7.12%) Web Developer
7 19 (5.88%) Digital Analyst
8 18 (5.57%) Marketing Executive
9 17 (5.26%) .NET Developer
10 16 (4.95%) Front End Developer (Client-Side Developer)
11 15 (4.64%) Digital Account Manager
11 15 (4.64%) Digital Executive
12 14 (4.33%) Digital Marketing Executive
12 14 (4.33%) Junior
13 12 (3.72%) Client Services Manager
13 12 (3.72%) SEO Executive
14 11 (3.41%) iOS Developer
14 11 (3.41%) Project Manager
14 11 (3.41%) Senior Developer
15 10 (3.10%) PPC Manager
Libraries, Frameworks & Software Standards
1 97 (30.03%) HTML
2 69 (21.36%) CSS
3 34 (10.53%) HTML5
4 25 (7.74%) jQuery
5 23 (7.12%) .NET
5 23 (7.12%) AngularJS
6 19 (5.88%) CSS3
7 15 (4.64%) ASP.NET
7 15 (4.64%) Sass
8 13 (4.02%) ASP.NET MVC
8 13 (4.02%) RESTful
9 9 (2.79%) Node.js
9 9 (2.79%) Web Services
9 9 (2.79%) XML
10 8 (2.48%) RabbitMQ
11 7 (2.17%) Ionic Framework
11 7 (2.17%) Spring
12 6 (1.86%) .NET Framework
12 6 (1.86%) Twitter Bootstrap
13 5 (1.55%) JSON
Miscellaneous
1 77 (23.84%) Social Media
2 44 (13.62%) Analytical Skills
3 25 (7.74%) User Experience
4 17 (5.26%) Digital Media
5 12 (3.72%) Blog
5 12 (3.72%) Mobile App
6 11 (3.41%) Computer Science
6 11 (3.41%) Greenfield Project
7 9 (2.79%) Data Centre
8 8 (2.48%) Algorithms
9 5 (1.55%) Analytical Mindset
10 4 (1.24%) Driving Licence
10 4 (1.24%) Enterprise Software
10 4 (1.24%) Graphic Design
10 4 (1.24%) Management Information System
10 4 (1.24%) Social Network
11 3 (0.93%) Linux Command Line
12 2 (0.62%) Marketing Technology
13 1 (0.31%) Infotainment
13 1 (0.31%) Virtual Team
Operating Systems
1 23 (7.12%) Apple iOS
2 14 (4.33%) Linux
3 10 (3.10%) Android
3 10 (3.10%) Windows
4 7 (2.17%) Windows Server
5 6 (1.86%) Windows Server 2012
6 4 (1.24%) Windows Server 2008
7 2 (0.62%) Debian
7 2 (0.62%) Fedora
7 2 (0.62%) Ubuntu
7 2 (0.62%) Windows 10
7 2 (0.62%) Windows 7
7 2 (0.62%) Windows 8
8 1 (0.31%) SUSE
8 1 (0.31%) Unix
Processes & Methodologies
1 88 (27.24%) SEO
2 80 (24.77%) Analytics
3 66 (20.43%) Business Intelligence
4 63 (19.50%) Programme Management
5 53 (16.41%) Pay per click
6 48 (14.86%) B2B
7 43 (13.31%) Web Development
8 41 (12.69%) Agile Software Development
9 31 (9.60%) Marketing Strategy
10 30 (9.29%) CRM
11 28 (8.67%) Marketing Automation
12 26 (8.05%) E-Commerce
13 24 (7.43%) Digital Analytics
14 22 (6.81%) Email Marketing
14 22 (6.81%) MVC
15 21 (6.50%) OO
16 20 (6.19%) Actionable Insight
16 20 (6.19%) Content Management
16 20 (6.19%) Project Management
17 18 (5.57%) Campaign Management
Programming Languages
1 68 (21.05%) JavaScript
2 35 (10.84%) SQL
3 34 (10.53%) PHP
4 28 (8.67%) C#
5 24 (7.43%) Java
6 19 (5.88%) Python
7 11 (3.41%) Apple Swift
7 11 (3.41%) C++
7 11 (3.41%) Objective-C
8 7 (2.17%) Bash Shell
9 5 (1.55%) Go
9 5 (1.55%) Ruby
9 5 (1.55%) Scala
9 5 (1.55%) Shell Script
10 4 (1.24%) Perl
10 4 (1.24%) T-SQL
11 3 (0.93%) Tcl
12 1 (0.31%) C
12 1 (0.31%) VB.NET
12 1 (0.31%) X++
Qualifications
1 58 (17.96%) Degree
2 11 (3.41%) Postgraduate
3 7 (2.17%) Computer Science Degree
4 6 (1.86%) SC Cleared
4 6 (1.86%) Security Cleared
5 3 (0.93%) ISEB
6 1 (0.31%) CCIE
6 1 (0.31%) CCNP
6 1 (0.31%) Cisco Certification
6 1 (0.31%) CISM
6 1 (0.31%) CISSP
6 1 (0.31%) DV Cleared
6 1 (0.31%) MBA
6 1 (0.31%) Numerate Degree
6 1 (0.31%) PMI Certification
6 1 (0.31%) PMP
6 1 (0.31%) PRINCE2 Certification
6 1 (0.31%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 15 (4.64%) QA
2 7 (2.17%) Actionable Recommendations
3 6 (1.86%) GDPR
4 3 (0.93%) Data Quality
5 2 (0.62%) HL7
5 2 (0.62%) ISO/IEC 27001
5 2 (0.62%) PA-DSS
5 2 (0.62%) PCI DSS
5 2 (0.62%) PMO
System Software
1 6 (1.86%) VMware Infrastructure
2 5 (1.55%) Active Directory
2 5 (1.55%) Apache Flume
2 5 (1.55%) HDFS
3 3 (0.93%) NFS
4 2 (0.62%) Virtual Machines
4 2 (0.62%) VMware ESXi
5 1 (0.31%) Docker
Systems Management
1 5 (1.55%) Hadoop YARN
1 5 (1.55%) Opscode Chef
2 2 (0.62%) vCenter Server
3 1 (0.31%) Ansible
3 1 (0.31%) Cacti
3 1 (0.31%) Nagios
3 1 (0.31%) Puppet
Vendors
1 65 (20.12%) SAP
2 57 (17.65%) Google
3 37 (11.46%) Microsoft
4 27 (8.36%) Adobe
5 23 (7.12%) Marketo
6 19 (5.88%) HubSpot
7 18 (5.57%) Twitter
8 16 (4.95%) Facebook
9 13 (4.02%) Salesforce.com
10 9 (2.79%) Cisco
10 9 (2.79%) VMware
11 8 (2.48%) Intel
11 8 (2.48%) Pardot
12 5 (1.55%) Cloudera
12 5 (1.55%) F5
12 5 (1.55%) Hortonworks
13 4 (1.24%) IBM
13 4 (1.24%) PayPal
13 4 (1.24%) Sage
13 4 (1.24%) Sitecore