Digital Marketing Job Trends in the South East

Digital Marketing
England > South East

The table below provides summary statistics and salary benchmarking for jobs advertised in the South East requiring Digital Marketing skills. It covers permanent job vacancies from the 6 months leading up to 8 September 2026, with comparisons to the same periods in the previous two years.

6 months to
8 Sep 2026
Same period 2025 Same period 2024
Rank 202 153 195
Rank change year-on-year -49 +42 +34
Permanent jobs citing Digital Marketing 130 145 147
As % of all permanent jobs in the South East 0.73% 1.62% 1.13%
As % of the Processes & Methodologies category 1.02% 1.85% 1.41%
Number of salaries quoted 111 92 42
10th Percentile £30,000 £28,000 £26,500
25th Percentile £34,250 £29,688 £29,250
Median annual salary (50th Percentile) £47,500 £40,000 £32,500
Median % change year-on-year +18.75% +23.08% -35.00%
75th Percentile £60,000 £47,500 £48,750
90th Percentile £90,000 £66,750 £70,000
England median annual salary £39,000 £45,000 £42,500
% change year-on-year -13.33% +5.88% -19.05%

All Process & Methodology Skills
South East

Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the South East.

Permanent vacancies with a requirement for process or methodology skills 12,772 7,855 10,411
As % of all permanent jobs advertised in the South East 71.30% 87.58% 80.23%
Number of salaries quoted 9,193 4,165 6,112
10th Percentile £30,000 £27,000 £31,250
25th Percentile £40,000 £33,750 £40,250
Median annual salary (50th Percentile) £55,000 £50,000 £54,000
Median % change year-on-year +10.00% -7.41% -1.82%
75th Percentile £70,000 £67,500 £68,750
90th Percentile £87,500 £82,500 £82,500
England median annual salary £60,000 £55,000 £57,500
% change year-on-year +9.09% -4.35% -7.26%

Digital Marketing
Job Vacancy Trend in the South East

Historical trend showing the proportion of permanent IT job postings citing Digital Marketing relative to all permanent IT jobs advertised in the South East.

Digital Marketing job vacancy trend in the South East

Digital Marketing
Salary Trend in the South East

Salary distribution trend for jobs in the South East citing Digital Marketing.

Salary distribution trend for jobs in the South East citing Digital Marketing

Digital Marketing
Salary Histogram in the South East

Salary distribution for jobs citing Digital Marketing in the South East over the 6 months to 8 September 2026.

Salary histogram for Digital Marketing in the South East

Digital Marketing
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the South East region over the 6 months to 8 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Thames Valley -4 50 £47,500 +11.76% 26
Hampshire -51 29 £50,000 +51.52% 13
Oxfordshire -33 20 £53,750 +30.30% 7
Surrey -39 18 £50,000 +33.33% 14
Berkshire +14 17 £40,750 -37.31% 11
Kent -15 15 £40,000 -5.88% 7
Buckinghamshire -15 13 £47,500 +5.56% 8
Sussex - 6 £47,750 - 2
East Sussex -15 5 £35,500 -7.19% 3
West Sussex -18 5 £30,000 -7.69% 6
Digital Marketing
England

Digital Marketing
Co-Occurring Skills & Capabilities in the South East by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 14 (10.77%) CMS
2 13 (10.00%) WordPress
Applications
1 6 (4.62%) Microsoft Office
2 1 (0.77%) Adobe Illustrator
2 1 (0.77%) Elementor
2 1 (0.77%) Microsoft Excel
2 1 (0.77%) Photoshop
2 1 (0.77%) Spreadsheet
Business Applications
1 18 (13.85%) Shopify
2 1 (0.77%) Yoast SEO
Cloud Services
1 32 (24.62%) Google Analytics
2 19 (14.62%) Google Tag Manager
3 18 (13.85%) Google Ads
4 8 (6.15%) SaaS
5 7 (5.38%) Google Data Studio
6 5 (3.85%) Meta Ads
7 4 (3.08%) MailChimp
8 3 (2.31%) Canva
8 3 (2.31%) Power Platform
9 2 (1.54%) Azure
10 1 (0.77%) Azure Data Factory
10 1 (0.77%) Azure Stack
10 1 (0.77%) Salesforce Commerce Cloud
Communications & Networking
1 7 (5.38%) SMS
Database & Business Intelligence
1 10 (7.69%) Metadata
2 8 (6.15%) Looker
3 3 (2.31%) Power BI
4 1 (0.77%) Semantic Layer
4 1 (0.77%) Tableau
Development Applications
1 1 (0.77%) Browser DevTools
General
1 130 (100.00%) Marketing
2 40 (30.77%) Social Skills
3 37 (28.46%) Analytical Skills
4 19 (14.62%) Retail
5 13 (10.00%) Advertising
5 13 (10.00%) Digital Healthcare
5 13 (10.00%) Pharmaceutical
6 9 (6.92%) Presentation Skills
7 8 (6.15%) Organisational Skills
8 5 (3.85%) Brand Awareness
8 5 (3.85%) Health Technology
9 4 (3.08%) Electronics
9 4 (3.08%) Manufacturing
10 3 (2.31%) Telecoms
11 2 (1.54%) Finance
11 2 (1.54%) Mandarin Language
11 2 (1.54%) Publishing
12 1 (0.77%) Inclusion and Diversity
12 1 (0.77%) Influencing Skills
12 1 (0.77%) Multimedia
Job Titles
1 22 (16.92%) Marketing Executive
2 17 (13.08%) Digital Executive
3 14 (10.77%) Digital Marketing Executive
4 13 (10.00%) Sales Director
4 13 (10.00%) Senior
5 10 (7.69%) Account Manager
5 10 (7.69%) Marketing Manager
6 9 (6.92%) E-Commerce Executive
6 9 (6.92%) Sales Manager
7 6 (4.62%) Paid Search Manager
7 6 (4.62%) Search Manager
8 5 (3.85%) Business Development Executive
8 5 (3.85%) Coordinator
9 4 (3.08%) Ad Operations Executive
9 4 (3.08%) Business Development Manager
9 4 (3.08%) Business Manager
9 4 (3.08%) Development Manager
9 4 (3.08%) Performance Manager
9 4 (3.08%) Senior Digital Marketing Executive
9 4 (3.08%) SEO Executive
Libraries, Frameworks & Software Standards
1 4 (3.08%) CSS
1 4 (3.08%) HTML
2 1 (0.77%) Flash
Miscellaneous
1 20 (15.38%) Social Media
2 11 (8.46%) Marketing Technology
3 9 (6.92%) Web Conferencing
4 8 (6.15%) Analytical Mindset
5 7 (5.38%) Blog
6 4 (3.08%) Driving Licence
6 4 (3.08%) Embedded Systems
7 3 (2.31%) Photography
7 3 (2.31%) Video Editing
8 2 (1.54%) Management Information System
8 2 (1.54%) Smart Home
8 2 (1.54%) Sports Betting
9 1 (0.77%) Digital Media
9 1 (0.77%) Graphic Design
9 1 (0.77%) IoT
9 1 (0.77%) Podcast
9 1 (0.77%) Self-Motivation
Processes & Methodologies
1 53 (40.77%) Analytics
2 45 (34.62%) SEO
3 39 (30.00%) CRM
4 33 (25.38%) B2B
5 27 (20.77%) Business Development
6 22 (16.92%) B2B Marketing
7 21 (16.15%) E-Commerce
8 20 (15.38%) Marketing Strategy
8 20 (15.38%) Problem-Solving
9 19 (14.62%) AI
10 18 (13.85%) Email Marketing
11 16 (12.31%) Actionable Insight
11 16 (12.31%) Customer Retention
11 16 (12.31%) Lead Generation
11 16 (12.31%) Pay per click
11 16 (12.31%) Stakeholder Management
12 14 (10.77%) Commercial Awareness
12 14 (10.77%) Customer Experience
12 14 (10.77%) Roadmaps
13 13 (10.00%) Portfolio Management
Programming Languages
1 2 (1.54%) Python
1 2 (1.54%) SQL
2 1 (0.77%) JavaScript
Qualifications
1 4 (3.08%) Degree
Quality Assurance & Compliance
1 11 (8.46%) Data Quality
2 7 (5.38%) GDPR
3 3 (2.31%) Accessibility
4 1 (0.77%) QA
Vendors
1 49 (37.69%) Google
2 14 (10.77%) Microsoft
3 13 (10.00%) YouTube
4 12 (9.23%) HubSpot
5 7 (5.38%) Braze
6 6 (4.62%) Ahrefs
6 6 (4.62%) Pardot
7 4 (3.08%) Screaming Frog
8 3 (2.31%) Facebook
8 3 (2.31%) Instagram
8 3 (2.31%) Salesforce
8 3 (2.31%) TikTok
9 2 (1.54%) Adobe
9 2 (1.54%) Hotjar
9 2 (1.54%) Pinterest
10 1 (0.77%) WooCommerce