Period
to 5 December 2019

The following table provides summary statistics for permanent job vacancies advertised in the South East with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 5 December 2019 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > South East
6 months to
5 Dec 2019
Same period 2018 Same period 2017
Rank 271 258 217
Rank change year-on-year -13 -41 +43
Permanent jobs citing Digital Marketing 256 320 480
As % of all permanent IT jobs advertised in the South East 1.03% 1.12% 1.55%
As % of the Processes & Methodologies category 1.14% 1.22% 1.72%
Number of salaries quoted 215 265 371
South East median annual salary £50,000 £45,000 £45,000
Median salary % change year-on-year +11.11% - +5.88%
10th Percentile £26,250 £25,750 £23,250
90th Percentile £68,250 £75,000 £73,750
England median annual salary £47,500 £45,000 £47,500
% change year-on-year +5.56% -5.26% +7.95%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for process or methodology skills.

All Process and Methodology Skills
South East
Permanent vacancies with a requirement for process or methodology skills 22,389 26,177 27,906
As % of all permanent IT jobs advertised in the South East 90.26% 91.41% 90.31%
Number of salaries quoted 18,121 21,472 22,967
South East median annual salary £50,000 £47,500 £45,000
Median salary % change year-on-year +5.26% +5.56% -
10th Percentile £28,500 £28,250 £27,000
90th Percentile £75,000 £72,500 £68,750
England median annual salary £52,500 £52,500 £50,000
% change year-on-year - +5.00% -

Digital Marketing
Job Vacancy Trend in the South East

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Digital Marketing in the South East

Digital Marketing
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in the South East.

Salary trend for Digital Marketing in the South East

Digital Marketing
Salary Histogram in the South East

The salary distribution of IT jobs citing Digital Marketing in the South East over the 6 months to 5 December 2019.

Salary histogram for Digital Marketing in the South East

Digital Marketing
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the South East region over the 6 months to 5 December 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley +37 97 £55,000 +22.22% 11
Berkshire +39 82 £55,000 +10.00% 3
Hampshire +1 62 £50,000 -9.09% 10
Surrey +10 33 £45,000 -18.18% 7
West Sussex +3 23 £50,000 +66.67% 3
East Sussex -1 23 £45,000 +28.57% 3
Kent -8 18 £40,000 +14.29% 3
Buckinghamshire +4 9 £50,000 +53.85% 7
Oxfordshire +21 6 £40,000 - 1
Home Counties - 1 - -
Digital Marketing
England

For the 6 months to 5 December 2019, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South East region with a requirement for Digital Marketing.

1 256 (100.00%) Marketing
2 144 (56.25%) Finance
3 126 (49.22%) Electronics
4 125 (48.83%) SAP
5 124 (48.44%) Business Intelligence
5 124 (48.44%) Telecoms
5 124 (48.44%) Manufacturing
5 124 (48.44%) Programme Management
5 124 (48.44%) Public Sector
6 64 (25.00%) Agile Software Development
7 57 (22.27%) Analytics
8 56 (21.88%) SQL
9 53 (20.70%) JavaScript
10 43 (16.80%) CSS
11 41 (16.02%) Python
11 41 (16.02%) E-Commerce
12 40 (15.63%) Degree
13 39 (15.23%) Linux
14 38 (14.84%) Project Management
15 37 (14.45%) HTML
16 35 (13.67%) Google
17 34 (13.28%) C#
18 33 (12.89%) Google Analytics
18 33 (12.89%) User Experience
18 33 (12.89%) Problem-Solving
19 32 (12.50%) Security Cleared
20 31 (12.11%) SEO
21 30 (11.72%) Adobe
22 28 (10.94%) JIRA
23 27 (10.55%) AWS

Digital Marketing
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (6.25%) CMS
2 8 (3.13%) Confluence
3 7 (2.73%) Elasticsearch
3 7 (2.73%) Sitefinity
4 5 (1.95%) Apache
4 5 (1.95%) WordPress
5 3 (1.17%) Apache Spark
6 2 (0.78%) Adobe Experience Manager
6 2 (0.78%) IIS
7 1 (0.39%) EPiServer
7 1 (0.39%) Sitecore CMS
7 1 (0.39%) Umbraco
Applications
1 15 (5.86%) Microsoft Office
2 6 (2.34%) Microsoft Excel
3 5 (1.95%) Photoshop
4 4 (1.56%) Microsoft PowerPoint
5 3 (1.17%) Adobe Creative Suite
5 3 (1.17%) Microsoft Project
6 1 (0.39%) Adobe Illustrator
6 1 (0.39%) Sketch
Business Applications
1 22 (8.59%) Adobe Campaign
2 4 (1.56%) Unica
3 3 (1.17%) WebTrends
4 1 (0.39%) Magento
4 1 (0.39%) Salesforce.com CRM
4 1 (0.39%) SAP Hybris
4 1 (0.39%) SAP S/4HANA
Cloud Services
1 33 (12.89%) Google Analytics
2 27 (10.55%) AWS
3 21 (8.20%) Azure
4 16 (6.25%) SaaS
5 12 (4.69%) Serverless
6 7 (2.73%) Adobe Creative Cloud
6 7 (2.73%) GitHub
6 7 (2.73%) npm
7 5 (1.95%) Amazon Cognito
7 5 (1.95%) AWS CloudFormation
7 5 (1.95%) AWS CodePipeline
7 5 (1.95%) AWS Lambda
7 5 (1.95%) Virtual Private Cloud
8 4 (1.56%) G Suite
8 4 (1.56%) Google Tag Manager
8 4 (1.56%) IaaS
8 4 (1.56%) Office 365
8 4 (1.56%) PaaS
8 4 (1.56%) Responsys
8 4 (1.56%) Silverpop
Communications & Networking
1 9 (3.52%) Firewall
2 6 (2.34%) Internet
2 6 (2.34%) SSL
3 4 (1.56%) Network Security
4 3 (1.17%) BGP
4 3 (1.17%) Cisco ASA
4 3 (1.17%) Cisco Nexus
4 3 (1.17%) DNS
4 3 (1.17%) EIGRP
4 3 (1.17%) IPsec
4 3 (1.17%) IPv4
4 3 (1.17%) IPv6
4 3 (1.17%) OSPF
4 3 (1.17%) RIP
5 2 (0.78%) VoIP
6 1 (0.39%) PSTN
6 1 (0.39%) Skype
6 1 (0.39%) TCP/IP
6 1 (0.39%) Wi-Fi
6 1 (0.39%) Wireless
Database & Business Intelligence
1 16 (6.25%) NoSQL
2 15 (5.86%) SQL Server
3 13 (5.08%) MySQL
4 11 (4.30%) Big Data
5 10 (3.91%) PostgreSQL
6 9 (3.52%) Hadoop
6 9 (3.52%) Relational Database
7 7 (2.73%) Data Mining
7 7 (2.73%) Data Warehouse
7 7 (2.73%) SQL Server Integration Services
8 5 (1.95%) Amazon DynamoDB
8 5 (1.95%) InfluxDB
8 5 (1.95%) MariaDB
8 5 (1.95%) Oracle Database
9 4 (1.56%) Apache Cassandra
9 4 (1.56%) MongoDB
10 1 (0.39%) CouchDB
10 1 (0.39%) Neo4j
10 1 (0.39%) Power BI
Development Applications
1 28 (10.94%) JIRA
2 11 (4.30%) Git (software)
3 8 (3.13%) Selenium
3 8 (3.13%) webpack
4 7 (2.73%) Jasmine
4 7 (2.73%) Mocha
5 5 (1.95%) JMeter
5 5 (1.95%) SpecFlow
5 5 (1.95%) Subversion
6 4 (1.56%) Bitbucket
7 3 (1.17%) Atlassian Bamboo
7 3 (1.17%) Jenkins
8 2 (0.78%) SoapUI
9 1 (0.39%) Cucumber
9 1 (0.39%) Eclipse
9 1 (0.39%) JUnit
9 1 (0.39%) Rational DOORS
9 1 (0.39%) Rational Rhapsody
9 1 (0.39%) Team Foundation Server
9 1 (0.39%) WebDriver
General
1 256 (100.00%) Marketing
2 144 (56.25%) Finance
3 126 (49.22%) Electronics
4 124 (48.44%) Manufacturing
4 124 (48.44%) Public Sector
4 124 (48.44%) Telecoms
5 26 (10.16%) Retail
6 6 (2.34%) Advertising
6 6 (2.34%) German Language
7 4 (1.56%) Automotive
8 3 (1.17%) French Language
8 3 (1.17%) Front Office
8 3 (1.17%) Korean Language
8 3 (1.17%) Military
9 2 (0.78%) Games
10 1 (0.39%) Billing
10 1 (0.39%) Legal
10 1 (0.39%) Pharmaceutical
10 1 (0.39%) Publishing
Job Titles
1 44 (17.19%) Developer
2 30 (11.72%) Analyst
3 24 (9.38%) Architect
4 20 (7.81%) Consultant
5 16 (6.25%) Support Engineer
6 15 (5.86%) Project Manager
7 14 (5.47%) Software Developer
8 13 (5.08%) Applications Support
9 11 (4.30%) Applications Engineer
9 11 (4.30%) Product Owner
9 11 (4.30%) UI Developer
10 10 (3.91%) 2nd Line Support
10 10 (3.91%) Applications Support Engineer
10 10 (3.91%) Digital Product Owner
10 10 (3.91%) Service Desk Support
11 9 (3.52%) AWS Engineer
11 9 (3.52%) Senior Developer
11 9 (3.52%) Senior Manager
11 9 (3.52%) Service Analyst
12 8 (3.13%) Software Engineer
Libraries, Frameworks & Software Standards
1 43 (16.80%) CSS
2 37 (14.45%) HTML
3 27 (10.55%) AngularJS
4 22 (8.59%) .NET
5 16 (6.25%) jQuery
5 16 (6.25%) Node.js
5 16 (6.25%) Twitter Bootstrap
6 11 (4.30%) CSS3
6 11 (4.30%) HTML5
7 10 (3.91%) Django
8 9 (3.52%) React
8 9 (3.52%) REST
8 9 (3.52%) RESTful
8 9 (3.52%) Vue.js
9 8 (3.13%) ASP.NET
9 8 (3.13%) Jest
9 8 (3.13%) JSON
9 8 (3.13%) React Native
10 7 (2.73%) Ember.js
10 7 (2.73%) OAuth
Miscellaneous
1 33 (12.89%) User Experience
2 26 (10.16%) Analytical Skills
3 19 (7.42%) Social Media
4 13 (5.08%) Greenfield Project
5 12 (4.69%) Algorithms
6 10 (3.91%) Data Centre
7 9 (3.52%) Blog
8 7 (2.73%) Self-Motivation
9 6 (2.34%) Digital Media
9 6 (2.34%) EMC VNX
10 5 (1.95%) Clustering
10 5 (1.95%) Linux Command Line
10 5 (1.95%) Marketing Technology
11 4 (1.56%) Acoustics
11 4 (1.56%) CMDB
11 4 (1.56%) Management Information System
11 4 (1.56%) Private Cloud
11 4 (1.56%) Public Cloud
11 4 (1.56%) W3C
12 3 (1.17%) Animation
Operating Systems
1 39 (15.23%) Linux
2 22 (8.59%) Unix
3 10 (3.91%) CentOS
3 10 (3.91%) Windows
4 5 (1.95%) Debian
4 5 (1.95%) Ubuntu
5 4 (1.56%) Red Hat Enterprise Linux
6 1 (0.39%) VMS
6 1 (0.39%) Windows Server
Processes & Methodologies
1 124 (48.44%) Business Intelligence
1 124 (48.44%) Programme Management
2 64 (25.00%) Agile Software Development
3 57 (22.27%) Analytics
4 41 (16.02%) E-Commerce
5 38 (14.84%) Project Management
6 33 (12.89%) Problem-Solving
7 31 (12.11%) SEO
8 24 (9.38%) DevOps
9 23 (8.98%) B2B
9 23 (8.98%) Lead Generation
10 19 (7.42%) Business Analysis
10 19 (7.42%) Data Analytics
10 19 (7.42%) TDD
11 16 (6.25%) Computer Science
11 16 (6.25%) CRM
11 16 (6.25%) ITIL
11 16 (6.25%) User Stories
12 15 (5.86%) MVC
12 15 (5.86%) Software Engineering
Programming Languages
1 56 (21.88%) SQL
2 53 (20.70%) JavaScript
3 41 (16.02%) Python
4 34 (13.28%) C#
5 19 (7.42%) Java
6 18 (7.03%) C++
7 14 (5.47%) PHP
8 13 (5.08%) Perl
9 8 (3.13%) ES6
9 8 (3.13%) Go
10 7 (2.73%) Bash Shell
10 7 (2.73%) C
10 7 (2.73%) ES7
11 5 (1.95%) MATLAB
11 5 (1.95%) PL/SQL
12 4 (1.56%) T-SQL
12 4 (1.56%) TypeScript
13 3 (1.17%) Shell Script
14 2 (0.78%) VB.NET
15 1 (0.39%) Ruby
Qualifications
1 40 (15.63%) Degree
2 32 (12.50%) Security Cleared
3 22 (8.59%) SC Cleared
4 15 (5.86%) DV Cleared
5 5 (1.95%) CISSP
6 4 (1.56%) Analytics IQ
7 3 (1.17%) CCMSE
7 3 (1.17%) CCNA
7 3 (1.17%) CCNP
7 3 (1.17%) CCSA
7 3 (1.17%) CCSE
7 3 (1.17%) Cisco Certification
7 3 (1.17%) Computer Science Degree
7 3 (1.17%) JNCIE
7 3 (1.17%) JNCIP
7 3 (1.17%) JNCIS
8 2 (0.78%) CESG Certified Professional
8 2 (0.78%) CISM
8 2 (0.78%) CLAS
8 2 (0.78%) IISP
Quality Assurance & Compliance
1 12 (4.69%) QA
1 12 (4.69%) SLA
2 3 (1.17%) HL7
2 3 (1.17%) PMO
3 2 (0.78%) HMG Security Policy Framework
3 2 (0.78%) ISO/IEC 27001
3 2 (0.78%) RMADS
4 1 (0.39%) DICOM
System Software
1 9 (3.52%) Docker
2 6 (2.34%) Active Directory
3 5 (1.95%) VMware Infrastructure
4 1 (0.39%) vCloud
4 1 (0.39%) Virtual Machines
Systems Management
1 6 (2.34%) Terraform
2 5 (1.95%) Ansible
3 3 (1.17%) Nagios
3 3 (1.17%) Norton AntiVirus
4 1 (0.39%) Kubernetes
4 1 (0.39%) vRealize
Vendors
1 125 (48.83%) SAP
2 35 (13.67%) Google
3 30 (11.72%) Adobe
4 25 (9.77%) Microsoft
5 16 (6.25%) IBM
6 15 (5.86%) Salesforce.com
7 14 (5.47%) VMware
8 12 (4.69%) Salesforce Marketing Cloud
9 11 (4.30%) Cisco
10 10 (3.91%) EMC
10 10 (3.91%) Red Hat
11 8 (3.13%) Hotjar
12 7 (2.73%) F5
12 7 (2.73%) Oracle
13 6 (2.34%) 3PAR
13 6 (2.34%) Isilon
14 5 (1.95%) Sitecore
15 4 (1.56%) Xamarin
16 3 (1.17%) Juniper
16 3 (1.17%) ServiceNow