Period
to 20 April 2018

The following table provides summary statistics for permanent job vacancies advertised in the South East with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 20 April 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > South East
6 months to
20 Apr 2018
Same period 2017 Same period 2016
Rank 268 274 244
Rank change year-on-year +6 -30 -20
Permanent jobs citing Digital Marketing 343 328 558
As % of all permanent IT jobs advertised in the South East 1.08% 1.08% 1.43%
As % of the Processes & Methodologies category 1.22% 1.23% 1.62%
Number of salaries quoted 253 225 485
South East median annual salary £37,500 £41,500 £45,000
Median salary % change year-on-year -9.64% -7.78% +20.00%
10th Percentile £25,750 £23,500 £27,500
90th Percentile £62,500 £63,250 £65,250
England median annual salary £42,500 £45,000 £45,000
% change year-on-year -5.56% - +12.50%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for process or methodology skills.

All Process and Methodology Skills
South East
Permanent vacancies with a requirement for process or methodology skills 28,185 26,617 34,544
As % of all permanent IT jobs advertised in the South East 88.95% 87.82% 88.31%
Number of salaries quoted 23,290 21,921 29,095
South East median annual salary £45,000 £45,000 £45,000
10th Percentile £27,500 £27,000 £26,250
90th Percentile £70,000 £68,750 £68,750
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +2.15%

Digital Marketing
Job Vacancy Trend in the South East

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Digital Marketing in the South East

Digital Marketing
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in the South East.

Salary trend for Digital Marketing in the South East

Digital Marketing
Salary Histogram in the South East

The salary distribution of IT jobs citing Digital Marketing in the South East over the 6 months to 20 April 2018.

Salary histogram for Digital Marketing in the South East

Digital Marketing
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the South East region over the 6 months to 20 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley +7 139 £40,000 -11.11% 36
Berkshire +37 95 £40,000 -20.00% 23
Hampshire -49 66 £43,250 +1.76% 16
Surrey +33 53 £35,750 +10.00% 9
East Sussex -3 43 £35,000 -12.50% 8
Oxfordshire -20 33 £42,500 +6.25% 7
West Sussex +16 28 £35,000 -17.65% 5
Kent +10 11 £32,500 +14.04% 7
Buckinghamshire -20 10 £40,000 +2.56% 6
Digital Marketing
England

For the 6 months to 20 April 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South East region with a requirement for Digital Marketing.

1 343 (100.00%) Marketing
2 120 (34.99%) HTML
3 99 (28.86%) JavaScript
4 92 (26.82%) Analytics
5 86 (25.07%) CSS
6 84 (24.49%) SEO
7 78 (22.74%) Finance
8 69 (20.12%) Social Media
9 67 (19.53%) Degree
9 67 (19.53%) Google
10 60 (17.49%) Business Intelligence
11 56 (16.33%) PHP
12 54 (15.74%) SQL
12 54 (15.74%) Telecoms
12 54 (15.74%) Pay per click
12 54 (15.74%) HTML5
13 53 (15.45%) Manufacturing
13 53 (15.45%) SAP
14 51 (14.87%) Electronics
14 51 (14.87%) Programme Management
14 51 (14.87%) Analytical Skills
15 50 (14.58%) jQuery
16 47 (13.70%) Web Development
17 46 (13.41%) WordPress
17 46 (13.41%) MySQL
18 43 (12.54%) Google Analytics
19 42 (12.24%) Agile Software Development
20 40 (11.66%) CSS3
21 39 (11.37%) CMS
21 39 (11.37%) B2B

Digital Marketing
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 46 (13.41%) WordPress
2 39 (11.37%) CMS
3 19 (5.54%) Drupal
4 9 (2.62%) Confluence
5 7 (2.04%) Joomla!
6 5 (1.46%) IIS
7 4 (1.17%) Umbraco
8 3 (0.87%) Adobe Experience Manager
8 3 (0.87%) Apache
9 2 (0.58%) OpenStack
9 2 (0.58%) Orchard CMS
10 1 (0.29%) Apache Spark
10 1 (0.29%) JBoss
10 1 (0.29%) MS Exchange
10 1 (0.29%) Mule
10 1 (0.29%) nginx
10 1 (0.29%) Tomcat
Applications
1 36 (10.50%) Microsoft Excel
2 18 (5.25%) Photoshop
3 16 (4.66%) Adobe Illustrator
4 14 (4.08%) Microsoft Office
5 9 (2.62%) Microsoft PowerPoint
6 5 (1.46%) InDesign
7 4 (1.17%) Adobe Creative Suite
8 3 (0.87%) Adobe After Effects
8 3 (0.87%) Adobe Premiere
9 2 (0.58%) MS Visio
10 1 (0.29%) InVision
10 1 (0.29%) Spreadsheet
Business Applications
1 11 (3.21%) Eloqua
2 6 (1.75%) Dynamics CRM
3 3 (0.87%) NetSuite
4 2 (0.58%) Adobe Campaign
4 2 (0.58%) Magento
4 2 (0.58%) Unica
5 1 (0.29%) Dynamics AX
5 1 (0.29%) SAP BPC
Cloud Services
1 43 (12.54%) Google Analytics
2 27 (7.87%) AdWords
3 14 (4.08%) Amazon AWS
4 12 (3.50%) Adobe Analytics
5 11 (3.21%) SaaS
6 8 (2.33%) Amazon EC2
6 8 (2.33%) CloudFront
7 7 (2.04%) Amazon S3
7 7 (2.04%) AWS Elastic Beanstalk
7 7 (2.04%) Microsoft Azure
7 7 (2.04%) Route 53
8 5 (1.46%) Google Tag Manager
9 4 (1.17%) Dynamics 365
9 4 (1.17%) Sage Pay
10 3 (0.87%) Amazon SQS
10 3 (0.87%) Flurry Analytics
10 3 (0.87%) Office 365
10 3 (0.87%) Slack
11 2 (0.58%) Amazon ElastiCache
12 1 (0.29%) Google Cloud Platform
Communications & Networking
1 8 (2.33%) Internet
2 7 (2.04%) Intranet
3 5 (1.46%) DNS
3 5 (1.46%) HTTP
3 5 (1.46%) SAN
3 5 (1.46%) SSH
3 5 (1.46%) TCP/IP
4 4 (1.17%) Cisco ASA
4 4 (1.17%) Firewall
4 4 (1.17%) NAS
4 4 (1.17%) Skype
5 3 (0.87%) AMQP
5 3 (0.87%) BIG-IP
5 3 (0.87%) FTP
5 3 (0.87%) Intrusion Detection
5 3 (0.87%) Junos
5 3 (0.87%) MPLS
5 3 (0.87%) NX-OS
5 3 (0.87%) VoIP
5 3 (0.87%) WAN
Database & Business Intelligence
1 46 (13.41%) MySQL
2 21 (6.12%) SQL Server
3 16 (4.66%) Data Warehouse
4 15 (4.37%) Relational Database
5 11 (3.21%) Big Data
6 9 (2.62%) Apache Hive
6 9 (2.62%) Hadoop
6 9 (2.62%) Impala
6 9 (2.62%) NoSQL
6 9 (2.62%) Sqoop
7 8 (2.33%) Power BI
7 8 (2.33%) SQL Server Reporting Services
8 7 (2.04%) Amazon RDS
8 7 (2.04%) MongoDB
9 5 (1.46%) SQL Server 2008
9 5 (1.46%) SQL Server Integration Services
10 4 (1.17%) Apache Cassandra
10 4 (1.17%) SQL Server 2012
10 4 (1.17%) SQL Server Analysis Services
11 3 (0.87%) Amazon DynamoDB
Development Applications
1 19 (5.54%) Git (software)
2 18 (5.25%) Jenkins
3 14 (4.08%) JIRA
4 12 (3.50%) JUnit
5 9 (2.62%) Selenium
5 9 (2.62%) TeamCity
6 8 (2.33%) Appium
7 4 (1.17%) Atlassian Bamboo
8 3 (0.87%) gulp
8 3 (0.87%) Hudson
8 3 (0.87%) Vagrant
9 2 (0.58%) Bitbucket
9 2 (0.58%) Bower
9 2 (0.58%) Cucumber
9 2 (0.58%) Dreamweaver
9 2 (0.58%) Gatling
9 2 (0.58%) Grunt
9 2 (0.58%) JMeter
9 2 (0.58%) SpecFlow
10 1 (0.29%) CruiseControl
General
1 343 (100.00%) Marketing
2 78 (22.74%) Finance
3 54 (15.74%) Telecoms
4 53 (15.45%) Manufacturing
5 51 (14.87%) Electronics
6 37 (10.79%) Advertising
7 21 (6.12%) Games
8 11 (3.21%) Spanish Language
9 9 (2.62%) Brand Awareness
10 8 (2.33%) Law
11 6 (1.75%) Retail
12 4 (1.17%) Legal
13 3 (0.87%) Automotive
14 2 (0.58%) Publishing
15 1 (0.29%) Back Office
15 1 (0.29%) Billing
15 1 (0.29%) Financial Institution
15 1 (0.29%) Multimedia
15 1 (0.29%) Pharmaceutical
15 1 (0.29%) Wholesale Banking
Job Titles
1 100 (29.15%) Developer
2 61 (17.78%) Marketing Manager
3 43 (12.54%) Analyst
4 41 (11.95%) Digital Marketing Manager
5 33 (9.62%) PHP Developer
6 30 (8.75%) Account Manager
7 26 (7.58%) Web Developer
8 24 (7.00%) Digital Analyst
9 18 (5.25%) Digital Account Manager
9 18 (5.25%) Full Stack Developer
9 18 (5.25%) JavaScript Developer
9 18 (5.25%) Marketing Executive
10 16 (4.66%) Digital Executive
10 16 (4.66%) Digital Marketing Executive
11 15 (4.37%) Client Services Manager
12 14 (4.08%) Digital Marketing Analyst
12 14 (4.08%) Marketing Analyst
13 13 (3.79%) Front End Developer (Client-Side Developer)
14 12 (3.50%) Junior
14 12 (3.50%) Senior Developer
Libraries, Frameworks & Software Standards
1 120 (34.99%) HTML
2 86 (25.07%) CSS
3 54 (15.74%) HTML5
4 50 (14.58%) jQuery
5 40 (11.66%) CSS3
6 21 (6.12%) .NET
6 21 (6.12%) AngularJS
7 17 (4.96%) Twitter Bootstrap
8 16 (4.66%) Sass
9 13 (3.79%) JSON
10 11 (3.21%) Node.js
10 11 (3.21%) RESTful
11 9 (2.62%) Kafka
11 9 (2.62%) Keras
11 9 (2.62%) MLlib
11 9 (2.62%) TensorFlow
11 9 (2.62%) Web Services
11 9 (2.62%) XML
12 8 (2.33%) ASP.NET
12 8 (2.33%) Laravel
Miscellaneous
1 69 (20.12%) Social Media
2 51 (14.87%) Analytical Skills
3 25 (7.29%) Mobile App
3 25 (7.29%) User Experience
4 18 (5.25%) Self-Motivation
5 13 (3.79%) Greenfield Project
6 12 (3.50%) Digital Media
7 11 (3.21%) Computer Science
8 10 (2.92%) Blog
9 9 (2.62%) Algorithms
10 8 (2.33%) Data Centre
11 5 (1.46%) Analytical Mindset
11 5 (1.46%) Graphic Design
11 5 (1.46%) Social Network
12 4 (1.17%) Enterprise Software
13 3 (0.87%) Linux Command Line
13 3 (0.87%) Management Information System
13 3 (0.87%) PMI
14 2 (0.58%) Marketing Technology
15 1 (0.29%) Virtual Team
Operating Systems
1 24 (7.00%) Apple iOS
2 18 (5.25%) Linux
3 12 (3.50%) Android
4 9 (2.62%) Windows
5 7 (2.04%) Windows Server
6 5 (1.46%) Windows Server 2012
7 4 (1.17%) Windows Server 2008
8 3 (0.87%) Debian
8 3 (0.87%) Windows 10
8 3 (0.87%) Windows 7
8 3 (0.87%) Windows 8
9 2 (0.58%) Fedora
9 2 (0.58%) Ubuntu
10 1 (0.29%) CentOS
10 1 (0.29%) SUSE
Processes & Methodologies
1 92 (26.82%) Analytics
2 84 (24.49%) SEO
3 60 (17.49%) Business Intelligence
4 54 (15.74%) Pay per click
5 51 (14.87%) Programme Management
6 47 (13.70%) Web Development
7 42 (12.24%) Agile Software Development
8 39 (11.37%) B2B
9 36 (10.50%) Marketing Strategy
10 33 (9.62%) E-Commerce
11 32 (9.33%) Digital Analytics
12 31 (9.04%) CRM
13 30 (8.75%) Marketing Automation
14 27 (7.87%) Email Marketing
15 26 (7.58%) Actionable Insight
16 23 (6.71%) Mathematics
17 22 (6.41%) Problem-Solving
18 21 (6.12%) Content Management
19 20 (5.83%) B2C
19 20 (5.83%) Project Management
Programming Languages
1 99 (28.86%) JavaScript
2 56 (16.33%) PHP
3 54 (15.74%) SQL
4 32 (9.33%) Java
5 31 (9.04%) Python
6 25 (7.29%) C#
7 12 (3.50%) C++
7 12 (3.50%) Go
8 11 (3.21%) Apple Swift
8 11 (3.21%) Objective-C
9 9 (2.62%) Scala
9 9 (2.62%) Shell Script
10 8 (2.33%) T-SQL
11 6 (1.75%) Ruby
12 5 (1.46%) VB.NET
13 4 (1.17%) Bash Shell
13 4 (1.17%) Perl
14 3 (0.87%) Java 8
14 3 (0.87%) Tcl
15 2 (0.58%) Apex Code
Qualifications
1 67 (19.53%) Degree
2 12 (3.50%) Security Cleared
3 11 (3.21%) Postgraduate
4 10 (2.92%) SC Cleared
5 7 (2.04%) Computer Science Degree
6 5 (1.46%) Numerate Degree
7 3 (0.87%) PMI Certification
8 2 (0.58%) ISEB
9 1 (0.29%) CCIE
9 1 (0.29%) CCNP
9 1 (0.29%) Cisco Certification
9 1 (0.29%) DV Cleared
9 1 (0.29%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 13 (3.79%) QA
2 7 (2.04%) Actionable Recommendations
3 5 (1.46%) GDPR
4 3 (0.87%) Data Quality
5 2 (0.58%) ISO/IEC 27001
5 2 (0.58%) PA-DSS
5 2 (0.58%) PCI DSS
6 1 (0.29%) HL7
System Software
1 9 (2.62%) Apache Flume
1 9 (2.62%) HDFS
2 6 (1.75%) Active Directory
2 6 (1.75%) VMware Infrastructure
3 4 (1.17%) Docker
4 3 (0.87%) NFS
5 2 (0.58%) Virtual Machines
5 2 (0.58%) VMware ESXi
6 1 (0.29%) Terminal Server
Systems Management
1 9 (2.62%) Hadoop YARN
2 5 (1.46%) Ansible
2 5 (1.46%) Terraform
3 3 (0.87%) Consul
3 3 (0.87%) Docker Swarm
3 3 (0.87%) Kubernetes
3 3 (0.87%) Nagios
3 3 (0.87%) Opscode Chef
3 3 (0.87%) Packer
4 2 (0.58%) Puppet
4 2 (0.58%) vCenter Server
5 1 (0.29%) Microsoft Clustering
5 1 (0.29%) Salt
Vendors
1 67 (19.53%) Google
2 53 (15.45%) SAP
3 34 (9.91%) Microsoft
4 27 (7.87%) Adobe
5 23 (6.71%) Marketo
6 20 (5.83%) HubSpot
6 20 (5.83%) Twitter
7 19 (5.54%) Facebook
8 13 (3.79%) Salesforce.com
9 9 (2.62%) Cloudera
9 9 (2.62%) Hortonworks
9 9 (2.62%) Pardot
10 8 (2.33%) Intel
11 7 (2.04%) Cisco
11 7 (2.04%) VMware
12 4 (1.17%) Capita
12 4 (1.17%) F5
12 4 (1.17%) Optimizely
12 4 (1.17%) PayPal
13 3 (0.87%) comScore