Period
to 21 January 2018

The following table provides summary statistics for permanent job vacancies advertised in Oxfordshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 21 January 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
South East > Oxfordshire
6 months to
21 Jan 2018
Same period 2017 Same period 2016
Rank 166 151 171
Rank change year-on-year -15 +20 -17
Permanent jobs citing Google Analytics 11 4 16
As % of all permanent IT jobs advertised in Oxfordshire 0.36% 0.15% 0.47%
As % of the Cloud Services category 1.62% 0.87% 3.64%
Number of salaries quoted 4 1 22
Oxfordshire median annual salary £35,000 £26,500 £40,000
Median salary % change year-on-year +32.08% -33.75% +33.33%
10th Percentile £32,500 £24,750 £30,375
90th Percentile £37,500 £28,250 £66,750
South East median annual salary £42,500 £42,500 £40,000
% change year-on-year - +6.25% +14.29%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Oxfordshire with a requirement for cloud computing skills.

All Cloud Skills
Oxfordshire
Permanent vacancies with a requirement for cloud computing skills 677 460 440
As % of all permanent IT jobs advertised in Oxfordshire 22.31% 17.35% 13.02%
Number of salaries quoted 531 374 310
Oxfordshire median annual salary £55,000 £50,000 £50,000
Median salary % change year-on-year +10.00% - +3.09%
10th Percentile £32,500 £27,500 £30,000
90th Percentile £78,750 £78,750 £68,875
South East median annual salary £47,500 £50,000 £45,000
% change year-on-year -5.00% +11.11% -

Google Analytics
Job Vacancy Trend in Oxfordshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Oxfordshire.

Job vacancy trend for Google Analytics in Oxfordshire

Google Analytics
Salary Trend in Oxfordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Oxfordshire.

Salary trend for Google Analytics in Oxfordshire

Google Analytics
Job Locations in Oxfordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Oxfordshire region over the 6 months to 21 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Oxford -14 5 £35,000 +32.08% 1
Wallingford - 1 £35,000 -
Google Analytics
South East

For the 6 months to 21 January 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Oxfordshire region with a requirement for Google Analytics.

1 11 (100.00%) Google
1 11 (100.00%) Analytics
2 10 (90.91%) AdWords
2 10 (90.91%) Marketing
3 8 (72.73%) SEO
4 7 (63.64%) Microsoft Excel
4 7 (63.64%) Pay per click
5 6 (54.55%) Advertising
5 6 (54.55%) Digital Marketing
6 4 (36.36%) Technical Analysis
6 4 (36.36%) Lead Generation
6 4 (36.36%) Tandem
6 4 (36.36%) Microsoft
6 4 (36.36%) HTML
6 4 (36.36%) Statistical Analysis
6 4 (36.36%) Web Development
7 3 (27.27%) Mathematics
7 3 (27.27%) Email Marketing
7 3 (27.27%) Python
7 3 (27.27%) JavaScript
7 3 (27.27%) SQL
7 3 (27.27%) Digital Analytics
7 3 (27.27%) Actionable Insight
8 1 (9.09%) A/B Testing
8 1 (9.09%) Marketing Strategy
8 1 (9.09%) Facebook
8 1 (9.09%) Twitter
8 1 (9.09%) Microsoft Office

Google Analytics
Co-occurring IT Skills in Oxfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 7 (63.64%) Microsoft Excel
2 1 (9.09%) Microsoft Office
Cloud Services
1 10 (90.91%) AdWords
General
1 10 (90.91%) Marketing
2 6 (54.55%) Advertising
Job Titles
1 4 (36.36%) Analyst
1 4 (36.36%) Digital Analyst
1 4 (36.36%) Digital Marketing Analyst
1 4 (36.36%) Marketing Analyst
1 4 (36.36%) SEO Specialist
2 2 (18.18%) PPC Executive
3 1 (9.09%) Digital Executive
3 1 (9.09%) Digital Marketing Executive
3 1 (9.09%) Marketing Executive
Libraries, Frameworks & Software Standards
1 4 (36.36%) HTML
Miscellaneous
1 4 (36.36%) Tandem
Processes & Methodologies
1 11 (100.00%) Analytics
2 8 (72.73%) SEO
3 7 (63.64%) Pay per click
4 6 (54.55%) Digital Marketing
5 4 (36.36%) Lead Generation
5 4 (36.36%) Statistical Analysis
5 4 (36.36%) Technical Analysis
5 4 (36.36%) Web Development
6 3 (27.27%) Actionable Insight
6 3 (27.27%) Digital Analytics
6 3 (27.27%) Email Marketing
6 3 (27.27%) Mathematics
7 1 (9.09%) A/B Testing
7 1 (9.09%) Marketing Strategy
Programming Languages
1 3 (27.27%) JavaScript
1 3 (27.27%) Python
1 3 (27.27%) SQL
Vendors
1 11 (100.00%) Google
2 4 (36.36%) Microsoft
3 1 (9.09%) Facebook
3 1 (9.09%) Twitter