Period
to 19 September 2019

The following table provides summary statistics for permanent job vacancies advertised in Oxfordshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 19 September 2019 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
South East > Oxfordshire
6 months to
19 Sep 2019
Same period 2018 Same period 2017
Rank 134 151 170
Rank change year-on-year +17 +19 +1
Permanent jobs citing Google Analytics 7 23 4
As % of all permanent IT jobs advertised in Oxfordshire 0.36% 0.82% 0.15%
As % of the Cloud Services category 1.06% 3.60% 0.59%
Number of salaries quoted 6 9 4
Oxfordshire median annual salary £37,250 £75,000 £37,000
Median salary % change year-on-year -50.33% +102.70% -1.33%
10th Percentile £32,750 £27,700 £29,750
90th Percentile £65,000 £77,500 £39,500
South East median annual salary £39,000 £40,000 £32,500
% change year-on-year -2.50% +23.08% -7.14%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Oxfordshire with a requirement for cloud computing skills.

All Cloud Skills
Oxfordshire
Permanent vacancies with a requirement for cloud computing skills 660 639 674
As % of all permanent IT jobs advertised in Oxfordshire 34.02% 22.72% 24.55%
Number of salaries quoted 570 575 537
Oxfordshire median annual salary £55,000 £55,000 £50,000
Median salary % change year-on-year - +10.00% -3.85%
10th Percentile £28,475 £32,500 £32,500
90th Percentile £81,250 £75,000 £78,000
South East median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% -

Google Analytics
Job Vacancy Trend in Oxfordshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Oxfordshire.

Job vacancy trend for Google Analytics in Oxfordshire

Google Analytics
Salary Trend in Oxfordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Oxfordshire.

Salary trend for Google Analytics in Oxfordshire

Google Analytics
Salary Histogram in Oxfordshire

The salary distribution of IT jobs citing Google Analytics in Oxfordshire over the 6 months to 19 September 2019.

Salary histogram for Google Analytics in Oxfordshire

Google Analytics
Job Locations in Oxfordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Oxfordshire region over the 6 months to 19 September 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Abingdon -18 3 £34,500 -27.37%
Oxford +34 2 £60,000 -20.00%
Kidlington - 1 £40,000 - 1
Google Analytics
South East

For the 6 months to 19 September 2019, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Oxfordshire region with a requirement for Google Analytics.

1 7 (100.00%) Google
1 7 (100.00%) Analytics
2 6 (85.71%) Marketing
3 4 (57.14%) SQL
3 4 (57.14%) Power BI
3 4 (57.14%) Power Platform
4 3 (42.86%) Problem-Solving
4 3 (42.86%) Analytical Mindset
4 3 (42.86%) Analytical Skills
4 3 (42.86%) VBA
4 3 (42.86%) Data Mining
4 3 (42.86%) Business Intelligence
4 3 (42.86%) Statistics
4 3 (42.86%) Data Analysis
4 3 (42.86%) Digital Marketing
5 2 (28.57%) SaaS
5 2 (28.57%) Social Media
5 2 (28.57%) Blog
5 2 (28.57%) Email Marketing
5 2 (28.57%) Data Management
5 2 (28.57%) SEO
5 2 (28.57%) Marketing Strategy
5 2 (28.57%) Marketing Analytics
5 2 (28.57%) Digital Analytics
5 2 (28.57%) Data Science
6 1 (14.29%) GDPR
6 1 (14.29%) A/B Testing
6 1 (14.29%) Conversion Rate Optimisation
6 1 (14.29%) Global Marketing
6 1 (14.29%) Actionable Insight

Google Analytics
Co-occurring IT Skills in Oxfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (14.29%) Microsoft Excel
Cloud Services
1 4 (57.14%) Power Platform
2 2 (28.57%) SaaS
3 1 (14.29%) AdWords
3 1 (14.29%) AWS
3 1 (14.29%) Azure
3 1 (14.29%) GCP
Communications & Networking
1 1 (14.29%) SMS
Database & Business Intelligence
1 4 (57.14%) Power BI
2 3 (42.86%) Data Mining
3 1 (14.29%) NoSQL
3 1 (14.29%) QlikView
General
1 6 (85.71%) Marketing
Job Titles
1 3 (42.86%) Analyst
1 3 (42.86%) Data Analyst
1 3 (42.86%) Marketing Manager
2 2 (28.57%) Marketing Analyst
2 2 (28.57%) Marketing Analytics Analyst
2 2 (28.57%) Marketing Analytics Data Analyst
3 1 (14.29%) Analytics Manager
3 1 (14.29%) CRM Manager
3 1 (14.29%) Digital Analytics Manager
Libraries, Frameworks & Software Standards
1 1 (14.29%) jQuery
Miscellaneous
1 3 (42.86%) Analytical Mindset
1 3 (42.86%) Analytical Skills
2 2 (28.57%) Blog
2 2 (28.57%) Social Media
Processes & Methodologies
1 7 (100.00%) Analytics
2 3 (42.86%) Business Intelligence
2 3 (42.86%) Data Analysis
2 3 (42.86%) Digital Marketing
2 3 (42.86%) Problem-Solving
2 3 (42.86%) Statistics
3 2 (28.57%) Data Management
3 2 (28.57%) Data Science
3 2 (28.57%) Digital Analytics
3 2 (28.57%) Email Marketing
3 2 (28.57%) Marketing Analytics
3 2 (28.57%) Marketing Strategy
3 2 (28.57%) SEO
4 1 (14.29%) Channel Management
4 1 (14.29%) Customer Segmentation
4 1 (14.29%) Data Analytics
4 1 (14.29%) Data Munging
4 1 (14.29%) Global Marketing
4 1 (14.29%) Marketing Automation
4 1 (14.29%) Tag Management
Programming Languages
1 4 (57.14%) SQL
2 3 (42.86%) VBA
3 1 (14.29%) JavaScript
3 1 (14.29%) Python
3 1 (14.29%) R
Quality Assurance & Compliance
1 1 (14.29%) GDPR
1 1 (14.29%) QA
Vendors
1 7 (100.00%) Google
2 1 (14.29%) Ensighten
2 1 (14.29%) Salesforce Marketing Cloud
2 1 (14.29%) Salesforce.com
2 1 (14.29%) Tableau
2 1 (14.29%) Tealium