Persona Development Job Trends in the South East

Persona Development
England > South East

The table below provides summary statistics and salary benchmarking for jobs advertised in the South East requiring Persona Development skills. It covers permanent job vacancies from the 6 months leading up to 21 September 2026, with comparisons to the same periods in the previous two years.

6 months to
21 Sep 2026
Same period 2025 Same period 2024
Rank 341 279 341
Rank change year-on-year -62 +62 -
Permanent jobs citing Persona Development 1 7 1
As % of all permanent jobs in the South East 0.005% 0.079% 0.008%
As % of the Processes & Methodologies category 0.007% 0.089% 0.010%
Number of salaries quoted 1 0 1
10th Percentile - - -
25th Percentile £41,250 - £29,750
Median annual salary (50th Percentile) £42,500 - £31,500
75th Percentile £43,750 - £33,250
90th Percentile - - -
England median annual salary £75,000 - £31,500
% change year-on-year - - +32.08%

All Process & Methodology Skills
South East

Persona Development falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the South East.

Permanent vacancies with a requirement for process or methodology skills 13,440 7,842 10,469
As % of all permanent jobs advertised in the South East 71.79% 87.94% 81.10%
Number of salaries quoted 9,567 4,202 5,819
10th Percentile £30,000 £27,000 £31,250
25th Percentile £40,000 £33,500 £41,000
Median annual salary (50th Percentile) £55,000 £50,000 £55,000
Median % change year-on-year +10.00% -9.09% -
75th Percentile £70,000 £67,500 £69,000
90th Percentile £90,000 £82,500 £82,500
England median annual salary £60,000 £55,000 £57,560
% change year-on-year +9.09% -4.45% -7.90%

Persona Development
Job Vacancy Trend in the South East

Historical trend showing the proportion of permanent IT job postings citing Persona Development relative to all permanent IT jobs advertised in the South East.

Persona Development job vacancy trend in the South East

Persona Development
Salary Trend in the South East

Salary distribution trend for jobs in the South East citing Persona Development.

Salary distribution trend for jobs in the South East citing Persona Development

Persona Development
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Persona Development within the South East region over the 6 months to 21 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Surrey - 1 £42,500 -
Persona Development
England

Persona Development
Co-Occurring Skills & Capabilities in the South East by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Cloud Services
1 1 (100.00%) Asana
1 1 (100.00%) Google Analytics
General
1 1 (100.00%) Public Sector
Job Titles
1 1 (100.00%) Digital User Researcher
1 1 (100.00%) User Researcher
Processes & Methodologies
1 1 (100.00%) AI
1 1 (100.00%) Analytics
1 1 (100.00%) Collaborative Working
1 1 (100.00%) Digital Transformation Programme
1 1 (100.00%) Human-Centred Design
1 1 (100.00%) Inclusive Design
1 1 (100.00%) Journey Map
1 1 (100.00%) Prototyping
1 1 (100.00%) Psychology
1 1 (100.00%) Qualitative Research
1 1 (100.00%) Quantitative Research
1 1 (100.00%) Requirements Gathering
1 1 (100.00%) Scenario Testing
1 1 (100.00%) Service Delivery
1 1 (100.00%) Service Design
1 1 (100.00%) Usability Testing
1 1 (100.00%) User Experience
1 1 (100.00%) User Journey Map
1 1 (100.00%) User Research
1 1 (100.00%) User-Centered Design (UCD)
Qualifications
1 1 (100.00%) Degree
Quality Assurance & Compliance
1 1 (100.00%) Accessibility
1 1 (100.00%) WCAG
Vendors
1 1 (100.00%) Google