The following table provides summary statistics for permanent job vacancies advertised in the South West with a requirement for Marketing Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Analytics over the 3 months to 23 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
23 Mar 2017
Same period 2016 Same period 2015
Marketing Analytics
England / South West
Rank 228 - 243
Rank change year-on-year - 0  
Permanent jobs citing Marketing Analytics 1 0 2
As % of all permanent IT jobs advertised in the South West 0.020% - 0.034%
As % of the Processes & Methodologies category 0.022% - 0.038%
Number of salaries quoted 1 0 2
Median salary £48,500 - £45,000
UK excluding London median salary £40,000 £60,000 £40,000
% change year-on-year -33.33% +50.00%  

Marketing Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South West with a requirement for process and methodology skills.

Process & Methodology Skills
South West
Permanent job vacancies with a requirement for process and methodology skills 4521 5187 5224
As % of all permanent IT job vacancies advertised in the South West 90.17% 88.91% 87.87%
Number of salaries quoted 3729 4227 4353
Median salary £42,500 £42,500 £40,000
Median salary % change year-on-year - +6.25%  
90% offered a salary of more than £30,804 £29,000 £28,500
10% offered a salary of more than £62,500 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Marketing Analytics
Job Vacancy Trend in the South West

The job posting trend of jobs advertised in the South West citing Marketing Analytics as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Marketing Analytics in the South West

Marketing Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics in the South West.

Salary trend for Marketing Analytics in the South West

Marketing Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the South West region over the 3 months to 23 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wiltshire - 1 £48,500 -
Marketing Analytics
England

Marketing Analytics
Top 10 Related IT Skills in the South West

For the 6 months to 23 March 2017, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South West region with a requirement for Marketing Analytics.

1 4 (100.00%) WebTrends
1 4 (100.00%) Finance
1 4 (100.00%) Web Analytics
1 4 (100.00%) Google
1 4 (100.00%) Marketing
1 4 (100.00%) Google Analytics
1 4 (100.00%) Digital Marketing
1 4 (100.00%) Customer Insight
1 4 (100.00%) Analytics
1 4 (100.00%) Digital Analytics

Marketing Analytics
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 4 (100.00%) WebTrends
Cloud Services
1 4 (100.00%) Google Analytics
General
1 4 (100.00%) Finance
1 4 (100.00%) Marketing
Job Titles
1 4 (100.00%) Analytics Manager
1 4 (100.00%) Web Analytics Manager
1 4 (100.00%) Web Manager
Processes & Methodologies
1 4 (100.00%) Analytics
1 4 (100.00%) Customer Insight
1 4 (100.00%) Digital Analytics
1 4 (100.00%) Digital Marketing
1 4 (100.00%) Web Analytics
Vendors
1 4 (100.00%) Google