The following table provides summary statistics for permanent job vacancies advertised in the South West with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 3 months to 29 June 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
England / South West
3 months to
29 Jun 2017
Same period 2016 Same period 2015
Rank 40 132 154
Rank change year-on-year +92 +22  
Permanent jobs citing Digital Marketing 366 106 102
As % of all permanent IT jobs advertised in the South West 6.93% 2.03% 1.69%
As % of the Processes & Methodologies category 7.67% 2.30% 1.94%
Number of salaries quoted 291 100 99
Median salary £47,500 £45,000 £47,000
Median salary % change year-on-year +5.55% -4.25%  
90% offered a salary of more than £25,000 £31,125 £29,750
10% offered a salary of more than £67,500 £65,000 £69,000
UK excluding London median salary £42,500 £40,000 £40,000
% change year-on-year +6.25% -  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South West with a requirement for process and methodology skills.

Process & Methodology Skills
South West
Permanent job vacancies with a requirement for process and methodology skills 4773 4604 5257
As % of all permanent IT job vacancies advertised in the South West 90.36% 88.23% 86.89%
Number of salaries quoted 16676 16085 16258
Median salary £43,000 £42,500 £40,000
Median salary % change year-on-year +1.17% +6.25%  
90% offered a salary of more than £27,500 £28,250 £26,250
10% offered a salary of more than £66,250 £65,000 £67,500
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Digital Marketing
Job Vacancy Trend in the South West

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in the South West.

Job vacancy trend for Digital Marketing in the South West

Digital Marketing
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in the South West.

Salary trend for Digital Marketing in the South West

Digital Marketing
Salary Histogram in the South West

The salary distribution of IT jobs citing Digital Marketing in the South West over the 3 months to 29 June 2017.

Salary histogram for Digital Marketing in the South West

Digital Marketing
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the South West region over the 3 months to 29 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol +52 196 £45,000 - 24
Gloucestershire +30 87 £47,500 -15.55% 6
Wiltshire +39 42 £45,000 -12.19% 16
Somerset -2 17 £40,000 +6.66% 4
Dorset +8 13 £22,500 -47.05% 2
Cornwall - 3 £21,000 - 3
Digital Marketing
England

For the 6 months to 29 June 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South West region with a requirement for Digital Marketing.

1 503 (100.00%) Marketing
2 452 (89.86%) Business Intelligence
2 452 (89.86%) Finance
3 451 (89.66%) Manufacturing
3 451 (89.66%) Electronics
3 451 (89.66%) Telecoms
3 451 (89.66%) Programme Management
3 451 (89.66%) SAP
3 451 (89.66%) SAP Oil and Gas
4 261 (51.89%) Agile Software Development
5 171 (34.00%) Java
6 163 (32.41%) Scrum
7 146 (29.03%) MVC
8 135 (26.84%) HTML
9 129 (25.65%) Git (software)
10 128 (25.45%) JavaScript
11 124 (24.65%) XML
11 124 (24.65%) TDD
12 120 (23.86%) Kanban
13 118 (23.46%) JSON
14 113 (22.47%) Linux
15 111 (22.07%) JIRA
16 109 (21.67%) CSS
17 106 (21.07%) Amazon AWS
17 106 (21.07%) REST
18 104 (20.68%) SQL
19 99 (19.68%) BDD
20 94 (18.69%) Web Services
21 90 (17.89%) Python
22 88 (17.50%) C#

Digital Marketing
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 63 (12.52%) Mule
2 55 (10.93%) Tomcat
3 52 (10.34%) Mule ESB
4 48 (9.54%) JBoss
5 33 (6.56%) Confluence
6 28 (5.57%) CMS
7 8 (1.59%) Jetty
7 8 (1.59%) WordPress
8 7 (1.39%) OpenStack
9 5 (0.99%) Drupal
9 5 (0.99%) EPiServer
9 5 (0.99%) Sitecore CMS
9 5 (0.99%) Umbraco
10 4 (0.80%) Joomla!
10 4 (0.80%) MS Exchange
10 4 (0.80%) SharePoint
10 4 (0.80%) Sitefinity
11 2 (0.40%) Apache
11 2 (0.40%) Exchange Server 2003
12 1 (0.20%) WebLogic
Applications
1 20 (3.98%) Adobe Creative Suite
2 14 (2.78%) Photoshop
3 13 (2.58%) Adobe Illustrator
4 9 (1.79%) Microsoft Office
5 5 (0.99%) Microsoft Excel
6 4 (0.80%) Microsoft Project
6 4 (0.80%) OmniGraffle
7 3 (0.60%) Adobe After Effects
7 3 (0.60%) Adobe Premiere
8 2 (0.40%) Microsoft PowerPoint
8 2 (0.40%) MS Visio
9 1 (0.20%) InDesign
Business Applications
1 451 (89.66%) SAP Oil and Gas
2 9 (1.79%) Dynamics CRM
3 8 (1.59%) Unit4 Business World
4 4 (0.80%) Magento
5 1 (0.20%) Oracle Applications
5 1 (0.20%) WebTrends
Cloud Services
1 106 (21.07%) Amazon AWS
2 59 (11.73%) Amazon EC2
3 50 (9.94%) SaaS
4 32 (6.36%) Microsoft Azure
5 27 (5.37%) GitHub
6 17 (3.38%) Google Analytics
7 13 (2.58%) Google Cloud Platform
8 11 (2.19%) Google Play
9 8 (1.59%) IaaS
9 8 (1.59%) PaaS
10 7 (1.39%) AdWords
11 2 (0.40%) Office 365
12 1 (0.20%) Adobe Analytics
12 1 (0.20%) AWS CloudFormation
Communications & Networking
1 28 (5.57%) HTTP
2 11 (2.19%) Internet
3 9 (1.79%) SSL
4 8 (1.59%) LAN
4 8 (1.59%) WAN
5 6 (1.19%) SSH
6 4 (0.80%) TCP/IP
7 3 (0.60%) Firewall
7 3 (0.60%) Network Security
8 2 (0.40%) FTP
8 2 (0.40%) MPLS
8 2 (0.40%) VLAN
8 2 (0.40%) VoIP
8 2 (0.40%) VPN
8 2 (0.40%) VSAN
8 2 (0.40%) Wi-Fi
9 1 (0.20%) DHCP
9 1 (0.20%) DNS
9 1 (0.20%) Intranet
9 1 (0.20%) Wireshark
Database & Business Intelligence
1 82 (16.30%) MongoDB
2 71 (14.12%) NoSQL
3 69 (13.72%) Amazon DynamoDB
4 67 (13.32%) SQL Server
5 41 (8.15%) Relational Database
6 35 (6.96%) MySQL
7 17 (3.38%) RDBMS
8 16 (3.18%) Data Warehouse
9 14 (2.78%) SQL Server Integration Services
10 12 (2.39%) Data Mining
10 12 (2.39%) SQL Server Reporting Services
11 11 (2.19%) SQL Server 2008
12 10 (1.99%) Star Schema
13 8 (1.59%) SQL Server Analysis Services
14 7 (1.39%) CouchDB
14 7 (1.39%) MariaDB
14 7 (1.39%) PostgreSQL
15 6 (1.19%) Amazon Redshift
15 6 (1.19%) Apache Cassandra
16 4 (0.80%) Oracle Database
Development Applications
1 129 (25.65%) Git (software)
2 111 (22.07%) JIRA
3 79 (15.71%) JUnit
4 59 (11.73%) IntelliJ
5 33 (6.56%) Jenkins
6 31 (6.16%) Atlassian Bamboo
7 28 (5.57%) Mercurial
7 28 (5.57%) Subversion
8 16 (3.18%) Selenium
8 16 (3.18%) Visual Studio
9 13 (2.58%) Cucumber
10 12 (2.39%) Bitbucket
11 10 (1.99%) Grunt
12 7 (1.39%) Team Foundation Server
13 6 (1.19%) Axure RP
13 6 (1.19%) Maven
13 6 (1.19%) MSBuild
13 6 (1.19%) WebDriver
14 5 (0.99%) Vagrant
14 5 (0.99%) Zephyr
General
1 503 (100.00%) Marketing
2 452 (89.86%) Finance
3 451 (89.66%) Electronics
3 451 (89.66%) Manufacturing
3 451 (89.66%) Telecoms
4 43 (8.55%) Retail
5 19 (3.78%) Multimedia
6 12 (2.39%) Games
7 10 (1.99%) Advertising
8 7 (1.39%) Military
9 3 (0.60%) Legal
10 2 (0.40%) Brand Awareness
10 2 (0.40%) Front Office
11 1 (0.20%) Local Government
11 1 (0.20%) Publishing
Job Titles
1 234 (46.52%) Developer
2 79 (15.71%) Java Developer
3 44 (8.75%) Senior Developer
4 37 (7.36%) .NET Developer
5 34 (6.76%) Software Developer
6 31 (6.16%) PHP Developer
7 30 (5.96%) C# .NET Developer
7 30 (5.96%) C# Developer
8 28 (5.57%) Senior Java Developer
9 27 (5.37%) Front End Developer (Client-Side Developer)
10 26 (5.17%) Analyst
10 26 (5.17%) Graduate
11 25 (4.97%) Administrator
11 25 (4.97%) Architect
12 24 (4.77%) .NET Software Developer
12 24 (4.77%) Systems Administrator
13 23 (4.57%) Java Architect
14 22 (4.37%) ASP.NET Developer
14 22 (4.37%) C# ASP.NET Developer
15 20 (3.98%) C# Software Developer
Libraries, Frameworks & Software Standards
1 135 (26.84%) HTML
2 124 (24.65%) XML
3 118 (23.46%) JSON
4 109 (21.67%) CSS
5 106 (21.07%) REST
6 94 (18.69%) Web Services
7 87 (17.30%) Spring
8 86 (17.10%) SOAP
9 80 (15.90%) Spring MVC
10 75 (14.91%) Hibernate
11 74 (14.71%) JPA
12 72 (14.31%) AngularJS
13 71 (14.12%) Apache Camel
14 69 (13.72%) .NET
14 69 (13.72%) Spring Integration
15 59 (11.73%) RESTful
16 52 (10.34%) jQuery
17 51 (10.14%) ASP.NET
18 46 (9.15%) HTML5
19 26 (5.17%) Node.js
Miscellaneous
1 42 (8.35%) Mobile App
2 37 (7.36%) User Experience
3 24 (4.77%) Computer Science
4 23 (4.57%) Analytical Skills
5 21 (4.17%) Greenfield Project
6 19 (3.78%) e-Learning
7 12 (2.39%) Algorithms
7 12 (2.39%) Data Structures
7 12 (2.39%) Social Media
8 9 (1.79%) Management Information System
9 7 (1.39%) Security Operations Centre
10 6 (1.19%) Linux Command Line
11 5 (0.99%) Blog
11 5 (0.99%) Enterprise Software
12 4 (0.80%) Graphic Design
12 4 (0.80%) Replication
13 3 (0.60%) Embedded Systems
13 3 (0.60%) Video Editing
14 2 (0.40%) Digital Media
14 2 (0.40%) Driving Licence
Operating Systems
1 113 (22.47%) Linux
2 15 (2.98%) Android
3 14 (2.78%) Apple iOS
4 11 (2.19%) Ubuntu
5 10 (1.99%) Unix
6 9 (1.79%) Windows
7 5 (0.99%) Windows 10
7 5 (0.99%) Windows Server
8 3 (0.60%) CentOS
8 3 (0.60%) Windows 7
9 2 (0.40%) Windows Server 2003
9 2 (0.40%) Windows XP
10 1 (0.20%) AIX
10 1 (0.20%) Mac OS
10 1 (0.20%) Solaris
Processes & Methodologies
1 452 (89.86%) Business Intelligence
2 451 (89.66%) Programme Management
3 261 (51.89%) Agile Software Development
4 163 (32.41%) Scrum
5 146 (29.03%) MVC
6 124 (24.65%) TDD
7 120 (23.86%) Kanban
8 99 (19.68%) BDD
9 74 (14.71%) Integration Testing
10 68 (13.52%) OO
11 63 (12.52%) E-Commerce
12 45 (8.95%) OOP
12 45 (8.95%) Web Development
13 41 (8.15%) Software Engineering
14 35 (6.96%) Analytics
15 32 (6.36%) Project Management
16 30 (5.96%) DevOps
17 25 (4.97%) Content Management
17 25 (4.97%) Front End Development
17 25 (4.97%) Microservices
Programming Languages
1 171 (34.00%) Java
2 128 (25.45%) JavaScript
3 104 (20.68%) SQL
4 90 (17.89%) Python
5 88 (17.50%) C#
6 44 (8.75%) C++
7 43 (8.55%) PHP
8 42 (8.35%) Ruby
9 35 (6.96%) Perl
10 24 (4.77%) T-SQL
11 13 (2.58%) Clojure
11 13 (2.58%) Shell Script
12 11 (2.19%) Kotlin
13 10 (1.99%) Apple Swift
13 10 (1.99%) C
13 10 (1.99%) Objective-C
13 10 (1.99%) PowerShell
14 9 (1.79%) Bash Shell
14 9 (1.79%) Go
15 8 (1.59%) R
Qualifications
1 62 (12.33%) Degree
2 38 (7.55%) Computer Science Degree
3 34 (6.76%) Security Cleared
4 15 (2.98%) SC Cleared
5 14 (2.78%) PhD
6 8 (1.59%) ISEB
6 8 (1.59%) ISTQB
7 5 (0.99%) PMI Certification
7 5 (0.99%) PRINCE2 Certification
8 3 (0.60%) CISSP
8 3 (0.60%) PMP
9 2 (0.40%) CISA
9 2 (0.40%) DV Cleared
10 1 (0.20%) CEH
10 1 (0.20%) CISM
10 1 (0.20%) CRISC
10 1 (0.20%) ISTQB Foundation Certification
10 1 (0.20%) ITIL Certification
10 1 (0.20%) Numerate Degree
10 1 (0.20%) Postgraduate
Quality Assurance & Compliance
1 8 (1.59%) QA
2 4 (0.80%) GCP
2 4 (0.80%) ISO/IEC 27001
3 2 (0.40%) RMADS
4 1 (0.20%) PCI DSS
4 1 (0.20%) PMO
4 1 (0.20%) SLA
System Software
1 17 (3.38%) Docker
2 3 (0.60%) Active Directory
3 1 (0.20%) etcd
3 1 (0.20%) flannel
3 1 (0.20%) VMware Infrastructure
Systems Management
1 27 (5.37%) Puppet
2 17 (3.38%) Ansible
3 14 (2.78%) Opscode Chef
4 7 (1.39%) Salt
5 2 (0.40%) Nagios
6 1 (0.20%) Consul
6 1 (0.20%) Graphite
6 1 (0.20%) HP Quality Center
6 1 (0.20%) Kubernetes
6 1 (0.20%) Sysdig
6 1 (0.20%) Terraform
Vendors
1 451 (89.66%) SAP
2 69 (13.72%) Microsoft
3 60 (11.93%) Apple
4 37 (7.36%) Google
5 26 (5.17%) Oracle
6 24 (4.77%) Adobe
7 20 (3.98%) Zend
8 13 (2.58%) VMware
9 10 (1.99%) Atlassian
10 8 (1.59%) DoubleClick
11 6 (1.19%) ArcSight
11 6 (1.19%) Cisco
11 6 (1.19%) HP
11 6 (1.19%) LogRhythm
12 5 (0.99%) Sitecore
12 5 (0.99%) Tableau
13 3 (0.60%) Red Hat
14 2 (0.40%) Avaya
14 2 (0.40%) Dell
14 2 (0.40%) NETGEAR
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