The following table provides summary statistics for permanent job vacancies advertised in Southampton with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 3 months to 22 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
22 Mar 2017
Same period 2016 Same period 2015
Digital Marketing
Hampshire / Southampton
Rank 60 57 61
Rank change year-on-year -3 +4  
Permanent jobs citing Digital Marketing 12 28 31
As % of all permanent IT jobs advertised in Southampton 1.97% 3.57% 3.25%
As % of the Processes & Methodologies category 2.22% 4.43% 3.79%
Number of salaries quoted 11 28 27
Median salary £33,500 £43,750 £32,500
Median salary % change year-on-year -23.42% +34.61%  
90% offered a salary of more than £20,000 £32,500 £23,500
10% offered a salary of more than £44,000 £65,000 £37,500
UK excluding London median salary £40,500 £42,500 £35,000
% change year-on-year -4.70% +21.42%  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Southampton with a requirement for process and methodology skills.

Process & Methodology Skills
Southampton
Permanent job vacancies with a requirement for process and methodology skills 541 632 819
As % of all permanent IT job vacancies advertised in Southampton 88.69% 80.61% 85.76%
Number of salaries quoted 498 598 636
Median salary £40,000 £42,500 £43,000
Median salary % change year-on-year -5.88% -1.16%  
90% offered a salary of more than £30,000 £29,500 £28,000
10% offered a salary of more than £60,000 £72,500 £55,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Digital Marketing
Job Vacancy Trend in Southampton

The job posting trend of jobs advertised in Southampton citing Digital Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in Southampton

Digital Marketing
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Southampton.

Salary trend for Digital Marketing in Southampton

Digital Marketing
Salary Histogram in Southampton

The salary distribution of IT jobs citing Digital Marketing in Southampton over the 3 months to 22 March 2017.

Salary histogram for Digital Marketing in Southampton

Digital Marketing
Top 30 Related IT Skills in Southampton

For the 6 months to 22 March 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Southampton region with a requirement for Digital Marketing.

1 69 (100.00%) Marketing
2 57 (82.61%) E-Commerce
3 56 (81.16%) SEO
3 56 (81.16%) Pay per click
4 52 (75.36%) Lead Generation
5 48 (69.57%) Social Media
6 41 (59.42%) Analytics
7 37 (53.62%) Advertising
8 34 (49.28%) Email Marketing
8 34 (49.28%) Display Advertising
8 34 (49.28%) Google
9 31 (44.93%) Google Analytics
10 24 (34.78%) Adobe
11 22 (31.88%) User Experience
12 21 (30.43%) Digital Media
12 21 (30.43%) Web Analytics
13 20 (28.99%) Web Development
14 19 (27.54%) A/B Testing
14 19 (27.54%) Digital Analytics
15 13 (18.84%) AdWords
16 12 (17.39%) Creative Problem-Solving
16 12 (17.39%) HTML
16 12 (17.39%) CSS
17 10 (14.49%) Data Analysis
17 10 (14.49%) Degree
17 10 (14.49%) Optimizely
17 10 (14.49%) Actionable Insight
17 10 (14.49%) Conversion Rate Optimisation
17 10 (14.49%) Personalization
17 10 (14.49%) Monetate

Digital Marketing
Top Related IT Skills in Southampton by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (11.59%) CMS
2 3 (4.35%) Joomla!
2 3 (4.35%) WordPress
Applications
1 5 (7.25%) Adobe Creative Suite
1 5 (7.25%) Adobe Illustrator
1 5 (7.25%) InDesign
1 5 (7.25%) MS PowerPoint
1 5 (7.25%) Photoshop
Business Applications
1 2 (2.90%) SAP Oil and Gas
Cloud Services
1 31 (44.93%) Google Analytics
2 13 (18.84%) AdWords
3 9 (13.04%) Adobe Analytics
4 3 (4.35%) MailChimp
Database & Business Intelligence
1 4 (5.80%) MySQL
Development Applications
1 5 (7.25%) Dreamweaver
General
1 69 (100.00%) Marketing
2 37 (53.62%) Advertising
3 4 (5.80%) Games
3 4 (5.80%) Retail
4 2 (2.90%) Electronics
4 2 (2.90%) Finance
4 2 (2.90%) Manufacturing
4 2 (2.90%) Telecoms
Job Titles
1 17 (24.64%) Developer
1 17 (24.64%) Web Developer
2 12 (17.39%) Senior Developer
2 12 (17.39%) Senior Web Developer
3 10 (14.49%) Conversion Manager
3 10 (14.49%) Marketing Executive
3 10 (14.49%) PPC Executive
3 10 (14.49%) Search Marketing Executive
3 10 (14.49%) Senior Marketing Executive
4 9 (13.04%) Online Trading Manager
5 8 (11.59%) Digital Marketing Manager
5 8 (11.59%) Marketing Manager
5 8 (11.59%) Senior Digital Marketing Manager
5 8 (11.59%) Senior Manager
5 8 (11.59%) Senior Marketing Manager
6 4 (5.80%) Content Editor
6 4 (5.80%) Front End Developer (Client-Side Developer)
6 4 (5.80%) Front End Web Developer (Client-Side Developer)
6 4 (5.80%) Web Content Editor
6 4 (5.80%) Web Editor
Libraries, Frameworks & Software Standards
1 12 (17.39%) CSS
1 12 (17.39%) HTML
2 5 (7.25%) Flash
3 4 (5.80%) AngularJS
3 4 (5.80%) CSS3
3 4 (5.80%) HTML5
3 4 (5.80%) Laravel
3 4 (5.80%) Node.js
3 4 (5.80%) React
Miscellaneous
1 48 (69.57%) Social Media
2 22 (31.88%) User Experience
3 21 (30.43%) Digital Media
4 1 (1.45%) Analytical Skills
Processes & Methodologies
1 57 (82.61%) E-Commerce
2 56 (81.16%) Pay per click
2 56 (81.16%) SEO
3 52 (75.36%) Lead Generation
4 41 (59.42%) Analytics
5 34 (49.28%) Display Advertising
5 34 (49.28%) Email Marketing
6 21 (30.43%) Web Analytics
7 20 (28.99%) Web Development
8 19 (27.54%) A/B Testing
8 19 (27.54%) Digital Analytics
9 12 (17.39%) Creative Problem-Solving
10 10 (14.49%) Actionable Insight
10 10 (14.49%) Continuous Improvement
10 10 (14.49%) Conversion Rate Optimisation
10 10 (14.49%) Data Analysis
10 10 (14.49%) Online Marketing
10 10 (14.49%) Personalization
11 8 (11.59%) Planning and Forecasting
11 8 (11.59%) Strategic Planning
Programming Languages
1 9 (13.04%) JavaScript
2 7 (10.14%) PHP
Qualifications
1 10 (14.49%) Degree
2 2 (2.90%) CISA
2 2 (2.90%) CISM
2 2 (2.90%) CISSP
Quality Assurance & Compliance
1 2 (2.90%) PCI DSS
Vendors
1 34 (49.28%) Google
2 24 (34.78%) Adobe
3 10 (14.49%) Monetate
3 10 (14.49%) Optimizely
4 3 (4.35%) Facebook
4 3 (4.35%) Twitter
5 2 (2.90%) SAP
Southampton
Nigel Frank International
Posted: 1 hour ago
Southampton, Hampshire
The People Network
Salary: £20000 - £35000 per annum
Posted: 2 days ago
Southampton
Spectrum IT
Salary: £19000 - £21000 per annum + Pension, Medical etc
Posted: 26 days ago