The following table provides summary statistics for permanent job vacancies advertised in Southampton with a requirement for Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Analytics over the 3 months to 28 March 2017 with a comparison to the same period in the previous 2 years.

Analytics
Hampshire / Southampton
3 months to
28 Mar 2017
Same period 2016 Same period 2015
Rank 63 80 81
Rank change year-on-year +17 +1  
Permanent jobs citing Analytics 7 10 13
As % of all permanent IT jobs advertised in Southampton 1.13% 1.25% 1.36%
As % of the Processes & Methodologies category 1.28% 1.53% 1.58%
Number of salaries quoted 6 10 5
Median salary £38,250 £48,750 £62,500
Median salary % change year-on-year -21.53% -22.00%  
90% offered a salary of more than £32,500 £39,800 £39,000
10% offered a salary of more than £42,500 £67,500 £69,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Southampton with a requirement for process and methodology skills.

Process & Methodology Skills
Southampton
Permanent job vacancies with a requirement for process and methodology skills 545 652 823
As % of all permanent IT job vacancies advertised in Southampton 88.19% 81.20% 85.82%
Number of salaries quoted 500 618 633
Median salary £40,000 £42,500 £42,500
Median salary % change year-on-year -5.88% -  
90% offered a salary of more than £30,000 £30,000 £27,500
10% offered a salary of more than £57,500 £72,500 £55,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Analytics
Job Vacancy Trend in Southampton

The job posting trend of jobs advertised in Southampton citing Analytics as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Analytics in Southampton

Analytics
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Analytics in Southampton.

Salary trend for Analytics in Southampton

For the 6 months to 28 March 2017, IT jobs citing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Southampton region with a requirement for Analytics.

1 42 (66.67%) Marketing
2 41 (65.08%) SEO
2 41 (65.08%) Pay per click
2 41 (65.08%) Digital Marketing
3 40 (63.49%) E-Commerce
3 40 (63.49%) Lead Generation
4 32 (50.79%) Social Media
4 32 (50.79%) Google
5 31 (49.21%) Google Analytics
5 31 (49.21%) Web Analytics
6 22 (34.92%) Advertising
6 22 (34.92%) Email Marketing
6 22 (34.92%) Display Advertising
7 21 (33.33%) Digital Media
8 19 (30.16%) Digital Analytics
8 19 (30.16%) Adobe
8 19 (30.16%) A/B Testing
9 15 (23.81%) Degree
10 13 (20.63%) Perl
11 11 (17.46%) AdWords
12 10 (15.87%) Optimizely
12 10 (15.87%) Monetate
12 10 (15.87%) Actionable Insight
12 10 (15.87%) Continuous Improvement
12 10 (15.87%) User Experience
12 10 (15.87%) Online Marketing
12 10 (15.87%) Risk Management
12 10 (15.87%) Data Analysis
12 10 (15.87%) Conversion Rate Optimisation
12 10 (15.87%) Personalization

Analytics
Co-occurring IT Skills in Southampton by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (1.59%) MS Excel
1 1 (1.59%) MS Project
Cloud Services
1 31 (49.21%) Google Analytics
2 11 (17.46%) AdWords
3 9 (14.29%) Adobe Analytics
4 1 (1.59%) Google Cloud Platform
Communications & Networking
1 9 (14.29%) Internet
Database & Business Intelligence
1 2 (3.17%) Big Data
2 1 (1.59%) BigQuery
2 1 (1.59%) BusinessObjects
2 1 (1.59%) Crystal Reports
2 1 (1.59%) Data Mart
2 1 (1.59%) Data Warehouse
2 1 (1.59%) Oracle BI EE
2 1 (1.59%) Oracle ODI
2 1 (1.59%) SQL Server
Development Applications
1 1 (1.59%) Toad
General
1 42 (66.67%) Marketing
2 22 (34.92%) Advertising
Job Titles
1 10 (15.87%) Conversion Manager
1 10 (15.87%) Marketing Executive
1 10 (15.87%) PPC Executive
1 10 (15.87%) Search Marketing Executive
1 10 (15.87%) Senior Marketing Executive
2 9 (14.29%) Online Trading Manager
3 8 (12.70%) Digital Marketing Manager
3 8 (12.70%) Marketing Manager
3 8 (12.70%) Senior Digital Marketing Manager
3 8 (12.70%) Senior Manager
3 8 (12.70%) Senior Marketing Manager
4 6 (9.52%) Technical Director
5 4 (6.35%) Software Test Engineer
5 4 (6.35%) Test Engineer
6 3 (4.76%) Analyst
6 3 (4.76%) Chief Technical Officer
7 2 (3.17%) .NET Web Developer
7 2 (3.17%) C# Web Developer
7 2 (3.17%) Developer
7 2 (3.17%) Web Developer
Libraries, Frameworks & Software Standards
1 9 (14.29%) Ext JS
1 9 (14.29%) mod_perl
1 9 (14.29%) Symfony
2 2 (3.17%) .NET
2 2 (3.17%) AngularJS
2 2 (3.17%) ASP.NET
2 2 (3.17%) CSS
2 2 (3.17%) HTML
2 2 (3.17%) jQuery
2 2 (3.17%) Kendo UI
2 2 (3.17%) Twitter Bootstrap
Miscellaneous
1 32 (50.79%) Social Media
2 21 (33.33%) Digital Media
3 10 (15.87%) User Experience
4 4 (6.35%) Computer Science
5 3 (4.76%) Analytical Skills
6 1 (1.59%) Management Information System
6 1 (1.59%) Taxonomies
Operating Systems
1 9 (14.29%) Unix
2 4 (6.35%) Linux
2 4 (6.35%) Windows
Processes & Methodologies
1 41 (65.08%) Digital Marketing
1 41 (65.08%) Pay per click
1 41 (65.08%) SEO
2 40 (63.49%) E-Commerce
2 40 (63.49%) Lead Generation
3 31 (49.21%) Web Analytics
4 22 (34.92%) Display Advertising
4 22 (34.92%) Email Marketing
5 19 (30.16%) A/B Testing
5 19 (30.16%) Digital Analytics
6 10 (15.87%) Actionable Insight
6 10 (15.87%) Continuous Improvement
6 10 (15.87%) Conversion Rate Optimisation
6 10 (15.87%) Data Analysis
6 10 (15.87%) Online Marketing
6 10 (15.87%) Personalization
6 10 (15.87%) Risk Management
7 9 (14.29%) Information Security
7 9 (14.29%) Use Case
7 9 (14.29%) User Stories
Programming Languages
1 13 (20.63%) Perl
2 8 (12.70%) SQL
3 6 (9.52%) PHP
4 4 (6.35%) C++
4 4 (6.35%) Java
4 4 (6.35%) Python
4 4 (6.35%) Ruby
5 2 (3.17%) C#
5 2 (3.17%) JavaScript
5 2 (3.17%) PL/SQL
6 1 (1.59%) VBA
Qualifications
1 15 (23.81%) Degree
2 4 (6.35%) ISTQB
Quality Assurance & Compliance
1 1 (1.59%) PMO
Systems Management
1 1 (1.59%) EMC NetWorker
Vendors
1 32 (50.79%) Google
2 19 (30.16%) Adobe
3 10 (15.87%) Monetate
3 10 (15.87%) Optimizely
4 3 (4.76%) Oracle
5 1 (1.59%) Microsoft