The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Southampton. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 3 months to 29 March 2017 with a comparison to the same period over the previous 2 years.

Marketing
Hampshire / Southampton
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 45 51 36
Rank change year-on-year +6 -15  
Permanent jobs citing Marketing 28 37 60
As % of all permanent IT jobs advertised in Southampton 4.48% 4.57% 6.32%
As % of the General category 15.91% 18.41% 23.26%
Number of salaries quoted 24 37 35
Median salary £33,000 £35,000 £37,500
Median salary % change year-on-year -5.71% -6.66%  
90% offered a salary of more than £18,975 £30,000 £23,500
10% offered a salary of more than £45,000 £60,500 £80,000
UK excluding London median salary £40,000 £40,000 £40,000

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Southampton with a requirement for common skills.

General Skills
Southampton
Permanent job vacancies with a requirement for common skills 176 201 258
As % of all permanent IT job vacancies advertised in Southampton 28.16% 24.85% 27.16%
Number of salaries quoted 152 183 180
Median salary £42,000 £47,500 £46,000
Median salary % change year-on-year -11.58% +3.26%  
90% offered a salary of more than £28,500 £26,100 £23,500
10% offered a salary of more than £62,500 £80,000 £60,000
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Job Vacancy Trend in Southampton

The job posting trend of jobs advertised in Southampton citing Marketing as a proportion of all permanent or contract IT jobs with a match in the General category.

Job vacancy trend for Marketing in Southampton

Marketing
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Southampton.

Salary trend for Marketing in Southampton

Marketing
Salary Histogram in Southampton

The salary distribution of IT jobs citing Marketing in Southampton over the 3 months to 29 March 2017.

Salary histogram for Marketing in Southampton

For the 6 months to 29 March 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Southampton region with a requirement for Marketing.

1 67 (73.63%) Digital Marketing
2 59 (64.84%) E-Commerce
3 56 (61.54%) SEO
3 56 (61.54%) Pay per click
4 55 (60.44%) Lead Generation
5 51 (56.04%) Social Media
6 42 (46.15%) Analytics
7 36 (39.56%) Advertising
8 34 (37.36%) Email Marketing
8 34 (37.36%) Display Advertising
9 33 (36.26%) Google
10 31 (34.07%) Google Analytics
11 25 (27.47%) Adobe
12 24 (26.37%) User Experience
13 22 (24.18%) Web Analytics
14 21 (23.08%) Web Development
14 21 (23.08%) Digital Media
15 19 (20.88%) A/B Testing
15 19 (20.88%) Digital Analytics
16 14 (15.38%) Degree
17 13 (14.29%) HTML
17 13 (14.29%) CSS
17 13 (14.29%) AdWords
18 12 (13.19%) Creative Problem-Solving
19 11 (12.09%) JavaScript
20 10 (10.99%) Data Analysis
20 10 (10.99%) Optimizely
20 10 (10.99%) Monetate
20 10 (10.99%) Conversion Rate Optimisation
20 10 (10.99%) Personalization

Marketing
Co-occurring IT Skills in Southampton by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (8.79%) CMS
2 3 (3.30%) WordPress
3 2 (2.20%) Joomla!
4 1 (1.10%) Apache
4 1 (1.10%) nginx
Applications
1 9 (9.89%) Photoshop
2 7 (7.69%) Adobe Illustrator
3 6 (6.59%) Adobe Creative Suite
3 6 (6.59%) InDesign
3 6 (6.59%) MS PowerPoint
4 2 (2.20%) Adobe After Effects
4 2 (2.20%) Adobe Premiere
5 1 (1.10%) Acrobat
5 1 (1.10%) InVision
5 1 (1.10%) MS Excel
Business Applications
1 1 (1.10%) Oracle EBS
1 1 (1.10%) SAP Oil and Gas
Cloud Services
1 31 (34.07%) Google Analytics
2 13 (14.29%) AdWords
3 9 (9.89%) Adobe Analytics
4 5 (5.49%) SaaS
5 2 (2.20%) MailChimp
Communications & Networking
1 2 (2.20%) Telepresence
1 2 (2.20%) Wireless
2 1 (1.10%) Internet
Database & Business Intelligence
1 5 (5.49%) MySQL
2 1 (1.10%) Big Data
2 1 (1.10%) Data Warehouse
2 1 (1.10%) Microsoft Analysis Services
2 1 (1.10%) SQL Server
2 1 (1.10%) SQL Server 2014
2 1 (1.10%) SQL Server 2016
2 1 (1.10%) SQL Server Analysis Services
2 1 (1.10%) SQL Server Integration Services
2 1 (1.10%) SQL Server Reporting Services
Development Applications
1 5 (5.49%) Dreamweaver
2 1 (1.10%) Axure RP
2 1 (1.10%) Cucumber
2 1 (1.10%) Grunt
2 1 (1.10%) gulp
2 1 (1.10%) Jasmine
2 1 (1.10%) Mocha
2 1 (1.10%) Selenium
2 1 (1.10%) webpack
General
1 36 (39.56%) Advertising
2 7 (7.69%) Retail
3 5 (5.49%) Finance
4 4 (4.40%) Games
5 2 (2.20%) Telecoms
6 1 (1.10%) Back Office
6 1 (1.10%) Banking
6 1 (1.10%) Electronics
6 1 (1.10%) Manufacturing
6 1 (1.10%) Publishing
Job Titles
1 18 (19.78%) Developer
2 17 (18.68%) Web Developer
3 12 (13.19%) Marketing Executive
3 12 (13.19%) Senior Developer
3 12 (13.19%) Senior Web Developer
4 10 (10.99%) Conversion Manager
4 10 (10.99%) PPC Executive
4 10 (10.99%) Search Marketing Executive
4 10 (10.99%) Senior Marketing Executive
5 9 (9.89%) Online Trading Manager
6 8 (8.79%) Digital Marketing Manager
6 8 (8.79%) Marketing Manager
6 8 (8.79%) Senior Digital Marketing Manager
6 8 (8.79%) Senior Manager
6 8 (8.79%) Senior Marketing Manager
7 5 (5.49%) Analyst
7 5 (5.49%) Content Editor
7 5 (5.49%) Front End Developer (Client-Side Developer)
7 5 (5.49%) Sales Executive
8 4 (4.40%) Front End Web Developer (Client-Side Developer)
Libraries, Frameworks & Software Standards
1 13 (14.29%) CSS
1 13 (14.29%) HTML
2 5 (5.49%) AngularJS
2 5 (5.49%) CSS3
2 5 (5.49%) Flash
2 5 (5.49%) HTML5
2 5 (5.49%) React
3 4 (4.40%) Laravel
3 4 (4.40%) Node.js
4 2 (2.20%) jQuery
5 1 (1.10%) Ajax
5 1 (1.10%) Haml
5 1 (1.10%) HTML5 Canvas
5 1 (1.10%) JSON
5 1 (1.10%) LAMP
5 1 (1.10%) LESS
5 1 (1.10%) Modernizr
5 1 (1.10%) Sass
5 1 (1.10%) XHTML
5 1 (1.10%) XML
Miscellaneous
1 51 (56.04%) Social Media
2 24 (26.37%) User Experience
3 21 (23.08%) Digital Media
4 6 (6.59%) Analytical Skills
5 2 (2.20%) Data Centre
6 1 (1.10%) Animation
6 1 (1.10%) Clustering
6 1 (1.10%) Graphic Design
6 1 (1.10%) Linux Command Line
6 1 (1.10%) Minimum Viable Product
6 1 (1.10%) Mobile App
6 1 (1.10%) Motion Graphics
6 1 (1.10%) Replication
6 1 (1.10%) Video Editing
6 1 (1.10%) Virtual Team
Operating Systems
1 2 (2.20%) Linux
2 1 (1.10%) Ubuntu
Processes & Methodologies
1 67 (73.63%) Digital Marketing
2 59 (64.84%) E-Commerce
3 56 (61.54%) Pay per click
3 56 (61.54%) SEO
4 55 (60.44%) Lead Generation
5 42 (46.15%) Analytics
6 34 (37.36%) Display Advertising
6 34 (37.36%) Email Marketing
7 22 (24.18%) Web Analytics
8 21 (23.08%) Web Development
9 19 (20.88%) A/B Testing
9 19 (20.88%) Digital Analytics
10 12 (13.19%) Creative Problem-Solving
11 10 (10.99%) Actionable Insight
11 10 (10.99%) Continuous Improvement
11 10 (10.99%) Conversion Rate Optimisation
11 10 (10.99%) Data Analysis
11 10 (10.99%) Online Marketing
11 10 (10.99%) Personalization
12 9 (9.89%) CRM
Programming Languages
1 11 (12.09%) JavaScript
2 7 (7.69%) PHP
3 1 (1.10%) Bash Shell
3 1 (1.10%) PHP 5
3 1 (1.10%) PHP 7
3 1 (1.10%) SQL
3 1 (1.10%) T-SQL
Qualifications
1 14 (15.38%) Degree
2 1 (1.10%) CISA
2 1 (1.10%) CISM
2 1 (1.10%) CISSP
Quality Assurance & Compliance
1 3 (3.30%) Data Quality
2 1 (1.10%) PCI DSS
Vendors
1 33 (36.26%) Google
2 25 (27.47%) Adobe
3 10 (10.99%) Monetate
3 10 (10.99%) Optimizely
4 3 (3.30%) Facebook
4 3 (3.30%) Salesforce.com
4 3 (3.30%) Twitter
5 2 (2.20%) Cisco
6 1 (1.10%) Microsoft
6 1 (1.10%) Oracle
6 1 (1.10%) SAP
Southampton, Hampshire
UK Consumer Panels
Posted: 22 days ago