The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Southampton. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 23 March 2017 with a comparison to the same period over the previous 2 years.

3 months to
23 Mar 2017
Same period 2016 Same period 2015
Social Media
Hampshire / Southampton
Rank 64 88 91
Rank change year-on-year +24 +3  
Permanent jobs citing Social Media 6 2 1
As % of all permanent IT jobs advertised in Southampton 0.98% 0.25% 0.11%
As % of the Miscellaneous category 2.90% 0.90% 0.26%
Number of salaries quoted 2 2 0
Median salary £31,000 £45,000 -
Median salary % change year-on-year -31.11% -  
UK excluding London median salary £35,000 £40,000 £37,500
% change year-on-year -12.50% +6.66%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Southampton with a requirement for generic IT skills.

Generic IT Skills
Southampton
Permanent job vacancies with a requirement for generic IT skills 207 222 382
As % of all permanent IT job vacancies advertised in Southampton 33.82% 28.24% 40.25%
Number of salaries quoted 186 204 304
Median salary £40,000 £40,000 £39,500
Median salary % change year-on-year - +1.26%  
90% offered a salary of more than £26,000 £25,000 £27,950
10% offered a salary of more than £55,000 £68,500 £55,000
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend in Southampton

The job posting trend of jobs advertised in Southampton citing Social Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in Southampton

Social Media
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Southampton.

Salary trend for Social Media in Southampton

Social Media
Top 30 Related IT Skills in Southampton

For the 6 months to 23 March 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Southampton region with a requirement for Social Media.

1 52 (98.11%) Marketing
2 48 (90.57%) Digital Marketing
3 46 (86.79%) SEO
4 45 (84.91%) Pay per click
5 43 (81.13%) E-Commerce
6 42 (79.25%) Lead Generation
7 37 (69.81%) Advertising
8 34 (64.15%) Google
8 34 (64.15%) Email Marketing
8 34 (64.15%) Display Advertising
9 32 (60.38%) Analytics
10 31 (58.49%) Google Analytics
11 22 (41.51%) Web Analytics
12 21 (39.62%) Digital Media
13 15 (28.30%) Web Development
14 13 (24.53%) AdWords
15 12 (22.64%) User Experience
15 12 (22.64%) Creative Problem-Solving
16 10 (18.87%) Data Analysis
16 10 (18.87%) Degree
17 9 (16.98%) Adobe Analytics
17 9 (16.98%) Digital Analytics
17 9 (16.98%) Adobe
17 9 (16.98%) A/B Testing
18 8 (15.09%) Strategic Planning
18 8 (15.09%) Planning and Forecasting
18 8 (15.09%) Affiliate Network
19 4 (7.55%) Facebook
19 4 (7.55%) Twitter
20 3 (5.66%) MailChimp

Social Media
Top Related IT Skills in Southampton by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (5.66%) CMS
1 3 (5.66%) Joomla!
1 3 (5.66%) WordPress
Applications
1 1 (1.89%) MS Excel
1 1 (1.89%) Photoshop
Cloud Services
1 31 (58.49%) Google Analytics
2 13 (24.53%) AdWords
3 9 (16.98%) Adobe Analytics
4 3 (5.66%) MailChimp
Communications & Networking
1 1 (1.89%) SAN
General
1 52 (98.11%) Marketing
2 37 (69.81%) Advertising
3 1 (1.89%) Retail
Job Titles
1 13 (24.53%) Developer
1 13 (24.53%) Web Developer
2 12 (22.64%) Marketing Executive
2 12 (22.64%) Senior Developer
2 12 (22.64%) Senior Web Developer
3 10 (18.87%) PPC Executive
3 10 (18.87%) Search Marketing Executive
3 10 (18.87%) Senior Marketing Executive
4 9 (16.98%) Online Trading Manager
5 8 (15.09%) Digital Marketing Manager
5 8 (15.09%) Marketing Manager
5 8 (15.09%) Senior Digital Marketing Manager
5 8 (15.09%) Senior Manager
5 8 (15.09%) Senior Marketing Manager
6 3 (5.66%) PPC Manager
7 2 (3.77%) Campaign Manager
7 2 (3.77%) Junior
8 1 (1.89%) Analyst
8 1 (1.89%) HR Manager
8 1 (1.89%) Junior Developer
Libraries, Frameworks & Software Standards
1 3 (5.66%) CSS
1 3 (5.66%) HTML
Miscellaneous
1 21 (39.62%) Digital Media
2 12 (22.64%) User Experience
3 2 (3.77%) Analytical Skills
Processes & Methodologies
1 48 (90.57%) Digital Marketing
2 46 (86.79%) SEO
3 45 (84.91%) Pay per click
4 43 (81.13%) E-Commerce
5 42 (79.25%) Lead Generation
6 34 (64.15%) Display Advertising
6 34 (64.15%) Email Marketing
7 32 (60.38%) Analytics
8 22 (41.51%) Web Analytics
9 15 (28.30%) Web Development
10 12 (22.64%) Creative Problem-Solving
11 10 (18.87%) Data Analysis
12 9 (16.98%) A/B Testing
12 9 (16.98%) Digital Analytics
13 8 (15.09%) Affiliate Network
13 8 (15.09%) Planning and Forecasting
13 8 (15.09%) Strategic Planning
14 3 (5.66%) Social Media Management
14 3 (5.66%) Web Marketing
15 2 (3.77%) Marketing Strategy
Programming Languages
1 3 (5.66%) PHP
Qualifications
1 10 (18.87%) Degree
2 1 (1.89%) CIPD
Vendors
1 34 (64.15%) Google
2 9 (16.98%) Adobe
3 4 (7.55%) Facebook
3 4 (7.55%) Twitter
4 1 (1.89%) Microsoft