Period
to 19 November 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Hampshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 19 November 2017 with a comparison to the same period over the previous 2 years.

Social Media
South East > Hampshire
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 247 196 147
Rank change year-on-year -51 -49 +36
Permanent jobs citing Social Media 17 70 137
As % of all permanent IT jobs advertised in Hampshire 0.27% 1.03% 1.91%
As % of the Miscellaneous category 0.74% 2.82% 5.15%
Number of salaries quoted 16 34 106
Hampshire median annual salary £32,500 £30,000 £31,500
Median salary % change year-on-year +8.33% -4.76% +5.00%
10th Percentile £17,750 £20,775 £19,500
90th Percentile £61,250 £53,750 £55,000
South East median annual salary £35,000 £32,500 £39,000
% change year-on-year +7.69% -16.67% -2.50%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Hampshire with a requirement for generic IT skills.

All Generic IT Skills
Hampshire
Permanent vacancies with a requirement for generic IT skills 2290 2482 2658
As % of all permanent IT jobs advertised in Hampshire 36.26% 36.35% 37.00%
Number of salaries quoted 1934 2008 2208
Hampshire median annual salary £42,000 £40,000 £41,750
Median salary % change year-on-year +5.00% -4.19% +0.60%
10th Percentile £25,000 £25,175 £23,088
90th Percentile £65,000 £60,000 £61,250
South East median annual salary £45,000 £45,000 £44,500
% change year-on-year - +1.12% +4.71%

Social Media
Job Vacancy Trend in Hampshire

Job postings citing Social Media as a percentage of all IT jobs advertised in Hampshire.

Job vacancy trend for Social Media in Hampshire

Social Media
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Hampshire.

Salary trend for Social Media in Hampshire

Social Media
Salary Histogram in Hampshire

The salary distribution of IT jobs citing Social Media in Hampshire over the 6 months to 19 November 2017.

Salary histogram for Social Media in Hampshire

Social Media
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Hampshire region over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Farnborough -3 3 £50,000 +66.67% 1
Southampton -38 3 £60,000 +215.79%
Fareham +8 2 £28,500 +11.76%
Portsmouth -14 2 £32,500 -18.75%
Eastleigh - 2 £19,500 -
Andover +8 1 £18,500 -38.33%
Basingstoke -5 1 £22,500 -13.46% 1
Wallington - 1 £27,000 -
Social Media
South East

For the 6 months to 19 November 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hampshire region with a requirement for Social Media.

1 15 (88.24%) Marketing
2 7 (41.18%) SEO
3 5 (29.41%) HTML
4 4 (23.53%) CRM
4 4 (23.53%) Adobe
4 4 (23.53%) Project Management
4 4 (23.53%) Google
4 4 (23.53%) Degree
4 4 (23.53%) WordPress
4 4 (23.53%) Social Media Marketing
4 4 (23.53%) Analytical Skills
4 4 (23.53%) AdWords
4 4 (23.53%) Lead Generation
4 4 (23.53%) Strategic Thinking
5 3 (17.65%) Innovative Thinking
5 3 (17.65%) User Experience
5 3 (17.65%) Marketing Strategy
5 3 (17.65%) Web Marketing
5 3 (17.65%) Digital Marketing
5 3 (17.65%) MVC
5 3 (17.65%) Pay per click
5 3 (17.65%) Competitor Analysis
5 3 (17.65%) Finance
5 3 (17.65%) Agile Software Development
5 3 (17.65%) JavaScript
6 2 (11.76%) Photoshop
6 2 (11.76%) CSS
6 2 (11.76%) E-Commerce
6 2 (11.76%) TDD
6 2 (11.76%) CMS

Social Media
Co-occurring IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (23.53%) WordPress
2 2 (11.76%) CMS
3 1 (5.88%) Adobe Experience Manager
3 1 (5.88%) Drupal
3 1 (5.88%) IIS
3 1 (5.88%) Joomla!
3 1 (5.88%) Umbraco
Applications
1 2 (11.76%) Photoshop
Business Applications
1 1 (5.88%) WebTrends
Cloud Services
1 4 (23.53%) AdWords
2 2 (11.76%) Adobe Creative Cloud
2 2 (11.76%) Google Analytics
2 2 (11.76%) SaaS
3 1 (5.88%) Adobe Analytics
Communications & Networking
1 1 (5.88%) SMS
Database & Business Intelligence
1 1 (5.88%) SQL Server
1 1 (5.88%) SQL Server 2008
1 1 (5.88%) SQL Server 2012
Development Applications
1 1 (5.88%) Git (software)
1 1 (5.88%) Team Foundation Server
1 1 (5.88%) Visual Studio
General
1 15 (88.24%) Marketing
2 3 (17.65%) Finance
Job Titles
1 3 (17.65%) Designer
1 3 (17.65%) Head of Digital
1 3 (17.65%) Marketing Assistant
1 3 (17.65%) Web Designer
2 2 (11.76%) Architect
2 2 (11.76%) Developer
2 2 (11.76%) Digital Marketing Manager
2 2 (11.76%) Digital Project Manager
2 2 (11.76%) Lead Architect
2 2 (11.76%) Lead Developer
2 2 (11.76%) Marketing Manager
2 2 (11.76%) Project Manager
3 1 (5.88%) Digital Executive
3 1 (5.88%) Digital Marketing Assistant
3 1 (5.88%) Graphic Designer
3 1 (5.88%) Head of Digital Transformation
3 1 (5.88%) Junior
3 1 (5.88%) Marketing Executive
3 1 (5.88%) Sales Executive
3 1 (5.88%) Website Designer
Libraries, Frameworks & Software Standards
1 5 (29.41%) HTML
2 2 (11.76%) CSS
2 2 (11.76%) jQuery
3 1 (5.88%) .NET
3 1 (5.88%) Ajax
3 1 (5.88%) Apache Flex
3 1 (5.88%) JSON
3 1 (5.88%) Laravel
3 1 (5.88%) Sass
3 1 (5.88%) XML
Miscellaneous
1 4 (23.53%) Analytical Skills
2 3 (17.65%) User Experience
3 2 (11.76%) Mobile App
4 1 (5.88%) Fintech
4 1 (5.88%) Graphic Design
Processes & Methodologies
1 7 (41.18%) SEO
2 4 (23.53%) CRM
2 4 (23.53%) Lead Generation
2 4 (23.53%) Project Management
2 4 (23.53%) Social Media Marketing
2 4 (23.53%) Strategic Thinking
3 3 (17.65%) Agile Software Development
3 3 (17.65%) Competitor Analysis
3 3 (17.65%) Digital Marketing
3 3 (17.65%) Innovative Thinking
3 3 (17.65%) Marketing Strategy
3 3 (17.65%) MVC
3 3 (17.65%) Pay per click
3 3 (17.65%) Web Marketing
4 2 (11.76%) Business Development
4 2 (11.76%) E-Commerce
4 2 (11.76%) Email Marketing
4 2 (11.76%) TDD
4 2 (11.76%) Time Management
4 2 (11.76%) Web Design
Programming Languages
1 3 (17.65%) JavaScript
2 1 (5.88%) C
2 1 (5.88%) C#
2 1 (5.88%) PHP
2 1 (5.88%) Ruby
2 1 (5.88%) SQL
2 1 (5.88%) VB.NET
Qualifications
1 4 (23.53%) Degree
2 1 (5.88%) Analytics IQ
Quality Assurance & Compliance
1 1 (5.88%) SLA
Vendors
1 4 (23.53%) Adobe
1 4 (23.53%) Google
2 1 (5.88%) Facebook
2 1 (5.88%) Hootsuite
2 1 (5.88%) Omniture
2 1 (5.88%) WooCommerce