Period
to 15 December 2017

The following table provides summary statistics for permanent job vacancies advertised in Staffordshire with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 15 December 2017 with a comparison to the same period in the previous 2 years.

Google AdWords
West Midlands > Staffordshire
6 months to
15 Dec 2017
Same period 2016 Same period 2015
Rank 91 108 102
Rank change year-on-year +17 -6 +14
Permanent jobs citing AdWords 9 1 4
As % of all permanent IT jobs advertised in Staffordshire 0.78% 0.084% 0.34%
As % of the Cloud Services category 7.69% 0.73% 4.60%
Number of salaries quoted 9 1 4
Staffordshire median annual salary £27,500 £42,500 £39,000
Median salary % change year-on-year -35.29% +8.97% +0.65%
West Midlands median annual salary £27,500 £25,000 £25,000
% change year-on-year +10.00% - -3.85%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Staffordshire with a requirement for cloud computing skills.

All Cloud Skills
Staffordshire
Permanent vacancies with a requirement for cloud computing skills 117 137 87
As % of all permanent IT jobs advertised in Staffordshire 10.08% 11.51% 7.40%
Number of salaries quoted 96 115 76
Staffordshire median annual salary £36,035 £40,000 £35,000
Median salary % change year-on-year -9.91% +14.29% -5.41%
10th Percentile £25,125 £24,250 £25,625
90th Percentile £52,500 £65,000 £46,250
West Midlands median annual salary £42,500 £44,000 £40,000
% change year-on-year -3.41% +10.00% -4.76%

AdWords
Job Vacancy Trend in Staffordshire

Job postings citing AdWords as a percentage of all IT jobs advertised in Staffordshire.

Job vacancy trend for AdWords in Staffordshire

AdWords
Salary Trend in Staffordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords in Staffordshire.

Salary trend for AdWords in Staffordshire

AdWords
Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the Staffordshire region over the 6 months to 15 December 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Stafford - 6 £27,500 -
Lichfield +7 3 £30,000 -29.41%
AdWords
West Midlands

For the 6 months to 15 December 2017, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Staffordshire region with a requirement for AdWords.

1 9 (100.00%) Retail
1 9 (100.00%) Pay per click
1 9 (100.00%) Marketing
1 9 (100.00%) Degree
1 9 (100.00%) Digital Marketing
1 9 (100.00%) Analytics
2 6 (66.67%) Marketing Strategy
2 6 (66.67%) Magento
2 6 (66.67%) Social Media
2 6 (66.67%) Content Marketing
2 6 (66.67%) Content Marketing Strategy
2 6 (66.67%) Blog
2 6 (66.67%) Ajax
2 6 (66.67%) HTML
2 6 (66.67%) JavaScript
2 6 (66.67%) CSS
2 6 (66.67%) E-Commerce
2 6 (66.67%) Electronics
2 6 (66.67%) SEO
2 6 (66.67%) Automotive
3 3 (33.33%) Google
3 3 (33.33%) Google Analytics
3 3 (33.33%) Mathematics
3 3 (33.33%) Numerate Degree
3 3 (33.33%) Facebook

AdWords
Co-occurring IT Skills in Staffordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 6 (66.67%) Magento
Cloud Services
1 3 (33.33%) Google Analytics
General
1 9 (100.00%) Marketing
1 9 (100.00%) Retail
2 6 (66.67%) Automotive
2 6 (66.67%) Electronics
Job Titles
1 6 (66.67%) SEO Specialist
1 6 (66.67%) Technical Specialist
2 3 (33.33%) AdWords Analyst
2 3 (33.33%) Analyst
2 3 (33.33%) Google Analytics Analyst
2 3 (33.33%) Marketing Analyst
2 3 (33.33%) Marketing Executive
2 3 (33.33%) PPC Analyst
2 3 (33.33%) PPC Executive
Libraries, Frameworks & Software Standards
1 6 (66.67%) Ajax
1 6 (66.67%) CSS
1 6 (66.67%) HTML
Miscellaneous
1 6 (66.67%) Blog
1 6 (66.67%) Social Media
Processes & Methodologies
1 9 (100.00%) Analytics
1 9 (100.00%) Digital Marketing
1 9 (100.00%) Pay per click
2 6 (66.67%) Content Marketing
2 6 (66.67%) Content Marketing Strategy
2 6 (66.67%) E-Commerce
2 6 (66.67%) Marketing Strategy
2 6 (66.67%) SEO
3 3 (33.33%) Mathematics
Programming Languages
1 6 (66.67%) JavaScript
Qualifications
1 9 (100.00%) Degree
2 3 (33.33%) Numerate Degree
Vendors
1 3 (33.33%) Facebook
1 3 (33.33%) Google