Period
to 17 October 2018

The following table provides summary statistics for permanent job vacancies advertised in Staffordshire with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 17 October 2018 with a comparison to the same period in the previous 2 years.

Google AdWords
West Midlands > Staffordshire
6 months to
17 Oct 2018
Same period 2017 Same period 2016
Rank 74 87 108
Rank change year-on-year +13 +21 -5
Permanent jobs citing AdWords 5 6 3
As % of all permanent IT jobs advertised in Staffordshire 0.63% 0.57% 0.24%
As % of the Cloud Services category 3.97% 5.31% 2.24%
Number of salaries quoted 5 6 3
Staffordshire median annual salary £30,500 £27,500 £28,000
Median salary % change year-on-year +10.91% -1.79% -28.21%
West Midlands median annual salary £27,500 £28,500 £25,000
% change year-on-year -3.51% +14.00% +3.09%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Staffordshire with a requirement for cloud computing skills.

All Cloud Skills
Staffordshire
Permanent vacancies with a requirement for cloud computing skills 126 113 134
As % of all permanent IT jobs advertised in Staffordshire 15.79% 10.77% 10.53%
Number of salaries quoted 116 96 113
Staffordshire median annual salary £40,000 £33,750 £37,500
Median salary % change year-on-year +18.52% -10.00% +8.70%
10th Percentile £21,750 £24,165 £21,250
90th Percentile £60,000 £55,000 £59,750
West Midlands median annual salary £45,000 £40,000 £42,500
% change year-on-year +12.50% -5.88% +13.33%

AdWords
Job Vacancy Trend in Staffordshire

Job postings citing AdWords as a percentage of all IT jobs advertised in Staffordshire.

Job vacancy trend for AdWords in Staffordshire

AdWords
Salary Trend in Staffordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords in Staffordshire.

Salary trend for AdWords in Staffordshire

AdWords
Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the Staffordshire region over the 6 months to 17 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tamworth - 3 £30,500 -
Rugeley - 1 £24,000 -
Stoke-on-Trent - 1 £26,000 -
AdWords
West Midlands

For the 6 months to 17 October 2018, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Staffordshire region with a requirement for AdWords.

1 5 (100.00%) SEO
1 5 (100.00%) Google
1 5 (100.00%) Analytics
2 4 (80.00%) Pay per click
2 4 (80.00%) Marketing
3 3 (60.00%) Google Analytics
3 3 (60.00%) Retail
3 3 (60.00%) Stakeholder Management
3 3 (60.00%) Algorithms
3 3 (60.00%) Link Building
3 3 (60.00%) Content Marketing
4 2 (40.00%) Digital Marketing
5 1 (20.00%) CSS3
5 1 (20.00%) Laravel
5 1 (20.00%) Marketing Strategy
5 1 (20.00%) Web Development
5 1 (20.00%) WAI
5 1 (20.00%) jQuery
5 1 (20.00%) WordPress
5 1 (20.00%) Magento
5 1 (20.00%) Git (software)
5 1 (20.00%) HTML5
5 1 (20.00%) Web Design
5 1 (20.00%) Ajax
5 1 (20.00%) Web 2.0
5 1 (20.00%) HTML
5 1 (20.00%) JavaScript
5 1 (20.00%) PHP
5 1 (20.00%) SQL
5 1 (20.00%) Photoshop

AdWords
Co-occurring IT Skills in Staffordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (20.00%) WordPress
Applications
1 1 (20.00%) Photoshop
Business Applications
1 1 (20.00%) Magento
Cloud Services
1 3 (60.00%) Google Analytics
2 1 (20.00%) Adobe Creative Cloud
2 1 (20.00%) Silverpop
Development Applications
1 1 (20.00%) Git (software)
General
1 4 (80.00%) Marketing
2 3 (60.00%) Retail
Job Titles
1 2 (40.00%) Digital Executive
1 2 (40.00%) Digital Marketing Executive
1 2 (40.00%) Marketing Executive
1 2 (40.00%) SEO Executive
2 1 (20.00%) Developer
2 1 (20.00%) Front End Developer (Client-Side Developer)
2 1 (20.00%) Front End Web Developer (Client-Side Developer)
2 1 (20.00%) HTML Developer
2 1 (20.00%) Web Developer
Libraries, Frameworks & Software Standards
1 1 (20.00%) Ajax
1 1 (20.00%) CSS
1 1 (20.00%) CSS3
1 1 (20.00%) HTML
1 1 (20.00%) HTML5
1 1 (20.00%) jQuery
1 1 (20.00%) Laravel
1 1 (20.00%) LESS
1 1 (20.00%) Sass
1 1 (20.00%) Web Services
Miscellaneous
1 3 (60.00%) Algorithms
2 1 (20.00%) User Experience
2 1 (20.00%) Web 2.0
Processes & Methodologies
1 5 (100.00%) Analytics
1 5 (100.00%) SEO
2 4 (80.00%) Pay per click
3 3 (60.00%) Content Marketing
3 3 (60.00%) Link Building
3 3 (60.00%) Stakeholder Management
4 2 (40.00%) Digital Marketing
5 1 (20.00%) Content Writing
5 1 (20.00%) Cross-Browser Compatibility
5 1 (20.00%) E-Commerce
5 1 (20.00%) Marketing Strategy
5 1 (20.00%) Web Design
5 1 (20.00%) Web Development
Programming Languages
1 1 (20.00%) JavaScript
1 1 (20.00%) PHP
1 1 (20.00%) SQL
Quality Assurance & Compliance
1 1 (20.00%) WAI
Vendors
1 5 (100.00%) Google
2 1 (20.00%) Adobe
2 1 (20.00%) IBM
2 1 (20.00%) Twitter