Period
to 16 December 2018

The following table provides summary statistics for permanent job vacancies advertised in Staffordshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 16 December 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
West Midlands > Staffordshire
6 months to
16 Dec 2018
Same period 2017 Same period 2016
Rank 65 83 77
Rank change year-on-year +18 -6 -13
Permanent jobs citing Google Analytics 6 13 31
As % of all permanent IT jobs advertised in Staffordshire 0.94% 1.13% 2.61%
As % of the Cloud Services category 4.65% 11.11% 21.83%
Number of salaries quoted 6 10 24
Staffordshire median annual salary £33,000 £32,500 £36,500
Median salary % change year-on-year +1.54% -10.96% +4.29%
10th Percentile £30,500 £25,750 £30,000
90th Percentile £47,375 £38,750 £59,000
West Midlands median annual salary £30,000 £30,000 £32,500
% change year-on-year - -7.69% -7.14%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Staffordshire with a requirement for cloud computing skills.

All Cloud Skills
Staffordshire
Permanent vacancies with a requirement for cloud computing skills 129 117 142
As % of all permanent IT jobs advertised in Staffordshire 20.31% 10.15% 11.95%
Number of salaries quoted 127 96 120
Staffordshire median annual salary £40,000 £36,035 £40,000
Median salary % change year-on-year +11.00% -9.91% +14.29%
10th Percentile £24,550 £25,125 £24,875
90th Percentile £56,750 £52,500 £65,000
West Midlands median annual salary £47,500 £42,500 £43,500
% change year-on-year +11.76% -2.30% +8.75%

Google Analytics
Job Vacancy Trend in Staffordshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Staffordshire.

Job vacancy trend for Google Analytics in Staffordshire

Google Analytics
Salary Trend in Staffordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Staffordshire.

Salary trend for Google Analytics in Staffordshire

Google Analytics
Salary Histogram in Staffordshire

The salary distribution of IT jobs citing Google Analytics in Staffordshire over the 6 months to 16 December 2018.

Salary histogram for Google Analytics in Staffordshire

Google Analytics
Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Staffordshire region over the 6 months to 16 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Stoke-on-Trent -4 3 £37,000 -1.33%
Tamworth - 3 £30,500 -
Google Analytics
West Midlands

For the 6 months to 16 December 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Staffordshire region with a requirement for Google Analytics.

1 6 (100.00%) Google
1 6 (100.00%) Analytics
2 3 (50.00%) Analytical Skills
2 3 (50.00%) Marketing
2 3 (50.00%) C#
2 3 (50.00%) HTML
2 3 (50.00%) .NET
2 3 (50.00%) SQL Server
2 3 (50.00%) Visual Studio
2 3 (50.00%) XHTML
2 3 (50.00%) XML
2 3 (50.00%) Finance
2 3 (50.00%) Stakeholder Management
3 2 (33.33%) Retail
3 2 (33.33%) Ajax
3 2 (33.33%) XSLT
3 2 (33.33%) MVC
3 2 (33.33%) SEO
3 2 (33.33%) CSS
3 2 (33.33%) SOAP
3 2 (33.33%) Web Services
3 2 (33.33%) Photoshop
3 2 (33.33%) JavaScript
3 2 (33.33%) SQL
3 2 (33.33%) T-SQL
3 2 (33.33%) VB.NET
3 2 (33.33%) Web Development
3 2 (33.33%) XPath
3 2 (33.33%) Degree
3 2 (33.33%) SQL Server 2005

Google Analytics
Co-occurring IT Skills in Staffordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (16.67%) CMS
1 1 (16.67%) IIS
1 1 (16.67%) Sitefinity
Applications
1 2 (33.33%) Photoshop
2 1 (16.67%) Microsoft Excel
2 1 (16.67%) Microsoft PowerPoint
Cloud Services
1 2 (33.33%) AdWords
Communications & Networking
1 1 (16.67%) Internet
Database & Business Intelligence
1 3 (50.00%) SQL Server
2 2 (33.33%) SQL Server 2005
Development Applications
1 3 (50.00%) Visual Studio
General
1 3 (50.00%) Finance
1 3 (50.00%) Marketing
2 2 (33.33%) Retail
Job Titles
1 3 (50.00%) .NET Developer
1 3 (50.00%) Developer
2 2 (33.33%) .NET Web Developer
2 2 (33.33%) Web Developer
3 1 (16.67%) ASP.NET Developer
3 1 (16.67%) C# .NET Developer
3 1 (16.67%) C# ASP.NET Developer
3 1 (16.67%) C# Developer
3 1 (16.67%) Digital Executive
3 1 (16.67%) Digital Marketing Executive
3 1 (16.67%) Lead .NET Developer
3 1 (16.67%) Lead C# Developer
3 1 (16.67%) Lead Developer
3 1 (16.67%) Marketing Executive
3 1 (16.67%) SEO Executive
Libraries, Frameworks & Software Standards
1 3 (50.00%) .NET
1 3 (50.00%) HTML
1 3 (50.00%) XHTML
1 3 (50.00%) XML
2 2 (33.33%) Ajax
2 2 (33.33%) ASP.NET Web API
2 2 (33.33%) ASP.NET Web Forms
2 2 (33.33%) CSS
2 2 (33.33%) jQuery
2 2 (33.33%) RESTful
2 2 (33.33%) SOAP
2 2 (33.33%) WCF
2 2 (33.33%) Web Services
2 2 (33.33%) XSLT
3 1 (16.67%) ASP.NET
3 1 (16.67%) HTML5
Miscellaneous
1 3 (50.00%) Analytical Skills
2 2 (33.33%) Algorithms
2 2 (33.33%) Self-Motivation
Processes & Methodologies
1 6 (100.00%) Analytics
2 3 (50.00%) Stakeholder Management
3 2 (33.33%) Content Marketing
3 2 (33.33%) Digital Marketing
3 2 (33.33%) Link Building
3 2 (33.33%) Mobile First
3 2 (33.33%) MVC
3 2 (33.33%) Pay per click
3 2 (33.33%) Responsive Web Design
3 2 (33.33%) SEO
3 2 (33.33%) Web Design
3 2 (33.33%) Web Development
4 1 (16.67%) Continuous Delivery
4 1 (16.67%) Data Security
4 1 (16.67%) Decision-Making
4 1 (16.67%) E-Commerce
4 1 (16.67%) IT Strategy
4 1 (16.67%) Project Management
4 1 (16.67%) SDLC
4 1 (16.67%) Test Automation
Programming Languages
1 3 (50.00%) C#
2 2 (33.33%) JavaScript
2 2 (33.33%) SQL
2 2 (33.33%) T-SQL
2 2 (33.33%) VB.NET
2 2 (33.33%) XPath
Qualifications
1 2 (33.33%) Degree
Systems Management
1 1 (16.67%) Systems Management Server (SMS)
Vendors
1 6 (100.00%) Google