Period
to 20 June 2018

The following table provides summary statistics for permanent job vacancies advertised in Staffordshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 20 June 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
West Midlands > Staffordshire
6 months to
20 Jun 2018
Same period 2017 Same period 2016
Rank 81 81 86
Rank change year-on-year 0 +5 +14
Permanent jobs citing Google Analytics 10 13 25
As % of all permanent IT jobs advertised in Staffordshire 1.08% 1.38% 1.85%
As % of the Cloud Services category 7.52% 12.62% 22.94%
Number of salaries quoted 10 4 24
Staffordshire median annual salary £30,250 £40,000 £30,000
Median salary % change year-on-year -24.38% +33.33% -29.41%
10th Percentile £29,980 £38,250 £26,250
90th Percentile £45,000 £41,750 £37,500
West Midlands median annual salary £30,500 £35,000 £28,250
% change year-on-year -12.86% +23.89% -5.83%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Staffordshire with a requirement for cloud computing skills.

All Cloud Skills
Staffordshire
Permanent vacancies with a requirement for cloud computing skills 133 103 109
As % of all permanent IT jobs advertised in Staffordshire 14.35% 10.90% 8.08%
Number of salaries quoted 114 86 96
Staffordshire median annual salary £37,500 £40,000 £32,500
Median salary % change year-on-year -6.25% +23.08% -
10th Percentile £23,235 £24,540 £18,750
90th Percentile £59,625 £55,125 £52,500
West Midlands median annual salary £45,000 £40,000 £42,500
% change year-on-year +12.50% -5.88% +6.25%

Google Analytics
Job Vacancy Trend in Staffordshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Staffordshire.

Job vacancy trend for Google Analytics in Staffordshire

Google Analytics
Salary Trend in Staffordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Staffordshire.

Salary trend for Google Analytics in Staffordshire

Google Analytics
Salary Histogram in Staffordshire

The salary distribution of IT jobs citing Google Analytics in Staffordshire over the 6 months to 20 June 2018.

Salary histogram for Google Analytics in Staffordshire

Google Analytics
Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Staffordshire region over the 6 months to 20 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tamworth +7 7 £30,000 - 1
Stoke-on-Trent +5 3 £45,000 - 1
Google Analytics
West Midlands

For the 6 months to 20 June 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Staffordshire region with a requirement for Google Analytics.

1 10 (100.00%) Google
1 10 (100.00%) Analytics
2 9 (90.00%) Retail
2 9 (90.00%) E-Commerce
3 7 (70.00%) Stakeholder Management
3 7 (70.00%) AdWords
3 7 (70.00%) Marketing
4 6 (60.00%) WebSphere
4 6 (60.00%) Email Marketing
4 6 (60.00%) hybris
4 6 (60.00%) DoubleClick
4 6 (60.00%) CRM
5 3 (30.00%) MVC
5 3 (30.00%) Agile Software Development
5 3 (30.00%) SQL Server 2005
5 3 (30.00%) Web Design
5 3 (30.00%) Ajax
5 3 (30.00%) C#
5 3 (30.00%) HTML
5 3 (30.00%) JavaScript
5 3 (30.00%) SQL
5 3 (30.00%) T-SQL
5 3 (30.00%) VB.NET
5 3 (30.00%) .NET
5 3 (30.00%) SQL Server
5 3 (30.00%) Photoshop
5 3 (30.00%) IIS
5 3 (30.00%) Visual Studio
5 3 (30.00%) CSS
5 3 (30.00%) SOAP

Google Analytics
Co-occurring IT Skills in Staffordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (60.00%) WebSphere
2 3 (30.00%) IIS
Applications
1 3 (30.00%) Photoshop
Cloud Services
1 7 (70.00%) AdWords
Communications & Networking
1 2 (20.00%) Internet
Database & Business Intelligence
1 3 (30.00%) SQL Server
1 3 (30.00%) SQL Server 2005
Development Applications
1 3 (30.00%) Visual Studio
General
1 9 (90.00%) Retail
2 7 (70.00%) Marketing
Job Titles
1 3 (30.00%) Developer
1 3 (30.00%) Web Developer
2 2 (20.00%) Senior Developer
2 2 (20.00%) Senior Web Developer
3 1 (10.00%) SEO Executive
Libraries, Frameworks & Software Standards
1 3 (30.00%) .NET
1 3 (30.00%) Ajax
1 3 (30.00%) ASP.NET Web API
1 3 (30.00%) ASP.NET Web Forms
1 3 (30.00%) CSS
1 3 (30.00%) HTML
1 3 (30.00%) jQuery
1 3 (30.00%) RESTful
1 3 (30.00%) SOAP
1 3 (30.00%) WCF
1 3 (30.00%) Web Services
1 3 (30.00%) XHTML
1 3 (30.00%) XML
1 3 (30.00%) XSLT
Miscellaneous
1 2 (20.00%) Analytical Skills
1 2 (20.00%) Self-Motivation
2 1 (10.00%) Algorithms
Operating Systems
1 3 (30.00%) Windows
Processes & Methodologies
1 10 (100.00%) Analytics
2 9 (90.00%) E-Commerce
3 7 (70.00%) Stakeholder Management
4 6 (60.00%) CRM
4 6 (60.00%) Email Marketing
5 3 (30.00%) Agile Software Development
5 3 (30.00%) Mobile First
5 3 (30.00%) MVC
5 3 (30.00%) Responsive Web Design
5 3 (30.00%) Web Design
5 3 (30.00%) Web Development
6 1 (10.00%) Business Intelligence
6 1 (10.00%) Content Marketing
6 1 (10.00%) Link Building
6 1 (10.00%) Pay per click
6 1 (10.00%) SEO
Programming Languages
1 3 (30.00%) C#
1 3 (30.00%) JavaScript
1 3 (30.00%) SQL
1 3 (30.00%) T-SQL
1 3 (30.00%) VB.NET
1 3 (30.00%) XPath
Qualifications
1 1 (10.00%) Degree
Vendors
1 10 (100.00%) Google
2 6 (60.00%) DoubleClick
2 6 (60.00%) hybris