Period
to 22 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Staffordshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
West Midlands > Staffordshire
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 91 74 59
Rank change year-on-year -17 -15 +54
Permanent jobs citing Google Analytics 14 32 44
As % of all permanent IT jobs advertised in Staffordshire 1.16% 2.59% 3.72%
As % of the Cloud Services category 11.97% 22.22% 50.00%
Number of salaries quoted 9 20 39
Staffordshire median annual salary £35,000 £36,500 £35,000
Median salary % change year-on-year -4.11% +4.29% +27.27%
10th Percentile £27,250 £27,500 £26,250
90th Percentile £38,750 £65,000 £48,750
West Midlands median annual salary £30,500 £28,500 £35,000
% change year-on-year +7.02% -18.57% -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Staffordshire with a requirement for cloud computing skills.

All Cloud Skills
Staffordshire
Permanent vacancies with a requirement for cloud computing skills 117 144 88
As % of all permanent IT jobs advertised in Staffordshire 9.71% 11.64% 7.43%
Number of salaries quoted 95 121 79
Staffordshire median annual salary £35,000 £40,000 £35,000
Median salary % change year-on-year -12.50% +14.29% -6.67%
10th Percentile £24,450 £21,250 £26,000
90th Percentile £52,500 £65,000 £45,000
West Midlands median annual salary £40,000 £42,765 £40,000
% change year-on-year -6.46% +6.91% -3.61%

Google Analytics
Job Vacancy Trend in Staffordshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Staffordshire.

Job vacancy trend for Google Analytics in Staffordshire

Google Analytics
Salary Trend in Staffordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Staffordshire.

Salary trend for Google Analytics in Staffordshire

Google Analytics
Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Staffordshire region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Stoke-on-Trent +28 10 £37,500 +25.00% 1
Lichfield +2 3 £30,000 -25.00%
Stafford -9 2 £37,500 +2.74%
Google Analytics
West Midlands

For the 6 months to 22 November 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Staffordshire region with a requirement for Google Analytics.

1 14 (100.00%) Google
1 14 (100.00%) Analytics
2 12 (85.71%) Marketing
3 10 (71.43%) HTML
3 10 (71.43%) CSS
3 10 (71.43%) E-Commerce
3 10 (71.43%) SEO
4 9 (64.29%) Web Design
4 9 (64.29%) Photoshop
4 9 (64.29%) JavaScript
4 9 (64.29%) Magento
4 9 (64.29%) Mobile First
5 8 (57.14%) Sass
5 8 (57.14%) gulp
5 8 (57.14%) OpenCart
5 8 (57.14%) Cross-Browser Compatibility
5 8 (57.14%) Compass CSS Framework
5 8 (57.14%) WordPress
5 8 (57.14%) Online Marketing
5 8 (57.14%) Open Source
5 8 (57.14%) Joomla!
5 8 (57.14%) PHP
5 8 (57.14%) MySQL
5 8 (57.14%) CMS
5 8 (57.14%) Adobe Illustrator
6 5 (35.71%) Degree
7 4 (28.57%) Digital Marketing
7 4 (28.57%) Pay per click
7 4 (28.57%) Retail
8 3 (21.43%) Mathematics

Google Analytics
Co-occurring IT Skills in Staffordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (57.14%) CMS
1 8 (57.14%) Joomla!
1 8 (57.14%) WordPress
2 1 (7.14%) IIS
Applications
1 9 (64.29%) Photoshop
2 8 (57.14%) Adobe Illustrator
Business Applications
1 9 (64.29%) Magento
2 8 (57.14%) OpenCart
Cloud Services
1 3 (21.43%) AdWords
2 1 (7.14%) Google Tag Manager
Database & Business Intelligence
1 8 (57.14%) MySQL
2 2 (14.29%) SQL Server
3 1 (7.14%) SQL Server 2005
Development Applications
1 8 (57.14%) gulp
2 1 (7.14%) Visual Studio
General
1 12 (85.71%) Marketing
2 4 (28.57%) Retail
3 1 (7.14%) Automotive
3 1 (7.14%) Brand Awareness
3 1 (7.14%) Electronics
Job Titles
1 10 (71.43%) Developer
2 7 (50.00%) PHP Developer
3 6 (42.86%) Front End Developer (Client-Side Developer)
3 6 (42.86%) HTML CSS Developer
3 6 (42.86%) HTML Developer
4 3 (21.43%) AdWords Analyst
4 3 (21.43%) Analyst
4 3 (21.43%) Google Analytics Analyst
4 3 (21.43%) Marketing Analyst
4 3 (21.43%) Marketing Executive
4 3 (21.43%) PPC Analyst
4 3 (21.43%) PPC Executive
5 2 (14.29%) .NET Developer
5 2 (14.29%) Digital Developer
6 1 (7.14%) C# .NET Developer
6 1 (7.14%) C# ASP.NET Developer
6 1 (7.14%) C# Developer
6 1 (7.14%) Graduate Front End Developer (Client-Side Developer)
6 1 (7.14%) Graduate PHP Developer
6 1 (7.14%) SEO Specialist
Libraries, Frameworks & Software Standards
1 10 (71.43%) CSS
1 10 (71.43%) HTML
2 8 (57.14%) Compass CSS Framework
2 8 (57.14%) Sass
3 2 (14.29%) .NET
3 2 (14.29%) Ajax
3 2 (14.29%) ASP.NET
3 2 (14.29%) ASP.NET MVC
3 2 (14.29%) jQuery
3 2 (14.29%) RESTful
3 2 (14.29%) Web Services
4 1 (7.14%) ASP.NET Web API
4 1 (7.14%) ASP.NET Web Forms
4 1 (7.14%) HTML5
4 1 (7.14%) REST
4 1 (7.14%) SOAP
4 1 (7.14%) WCF
4 1 (7.14%) XHTML
4 1 (7.14%) XML
4 1 (7.14%) XSLT
Miscellaneous
1 1 (7.14%) Analytical Skills
1 1 (7.14%) Blog
1 1 (7.14%) Social Media
Operating Systems
1 1 (7.14%) Windows
Processes & Methodologies
1 14 (100.00%) Analytics
2 10 (71.43%) E-Commerce
2 10 (71.43%) SEO
3 9 (64.29%) Mobile First
3 9 (64.29%) Web Design
4 8 (57.14%) Cross-Browser Compatibility
4 8 (57.14%) Online Marketing
4 8 (57.14%) Open Source
5 4 (28.57%) Digital Marketing
5 4 (28.57%) Pay per click
6 3 (21.43%) Mathematics
7 2 (14.29%) Agile Software Development
7 2 (14.29%) MVC
7 2 (14.29%) Web Development
8 1 (7.14%) Content Marketing
8 1 (7.14%) Content Marketing Strategy
8 1 (7.14%) Marketing Strategy
8 1 (7.14%) Responsive Web Design
8 1 (7.14%) Statistics
8 1 (7.14%) Unit Testing
Programming Languages
1 9 (64.29%) JavaScript
2 8 (57.14%) PHP
3 2 (14.29%) C#
4 1 (7.14%) SQL
4 1 (7.14%) T-SQL
4 1 (7.14%) VB.NET
4 1 (7.14%) XPath
Qualifications
1 5 (35.71%) Degree
2 3 (21.43%) Numerate Degree
Vendors
1 14 (100.00%) Google
2 3 (21.43%) Facebook