Period
to 24 February 2018

The following table provides summary statistics for permanent job vacancies advertised in Staffordshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 24 February 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
West Midlands > Staffordshire
6 months to
24 Feb 2018
Same period 2017 Same period 2016
Rank 79 75 58
Rank change year-on-year -4 -17 +42
Permanent jobs citing Google Analytics 13 25 45
As % of all permanent IT jobs advertised in Staffordshire 1.20% 2.31% 3.74%
As % of the Cloud Services category 10.40% 18.52% 52.94%
Number of salaries quoted 10 26 42
Staffordshire median annual salary £30,000 £36,500 £30,750
Median salary % change year-on-year -17.81% +18.70% +57.69%
10th Percentile £26,875 £30,000 £26,250
90th Percentile £32,500 £55,000 £42,500
West Midlands median annual salary £30,000 £35,000 £30,000
% change year-on-year -14.29% +16.67% +50.00%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Staffordshire with a requirement for cloud computing skills.

All Cloud Skills
Staffordshire
Permanent vacancies with a requirement for cloud computing skills 125 135 85
As % of all permanent IT jobs advertised in Staffordshire 11.51% 12.49% 7.07%
Number of salaries quoted 103 119 76
Staffordshire median annual salary £33,500 £40,000 £34,750
Median salary % change year-on-year -16.25% +15.11% +6.92%
10th Percentile £25,350 £30,000 £26,250
90th Percentile £55,000 £63,600 £46,250
West Midlands median annual salary £42,500 £42,500 £40,000
% change year-on-year - +6.25% -5.88%

Google Analytics
Job Vacancy Trend in Staffordshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Staffordshire.

Job vacancy trend for Google Analytics in Staffordshire

Google Analytics
Salary Trend in Staffordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Staffordshire.

Salary trend for Google Analytics in Staffordshire

Google Analytics
Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Staffordshire region over the 6 months to 24 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tamworth -14 6 £30,000 -50.00%
Stoke-on-Trent +18 3 - - 2
Lichfield +10 3 £30,000 -25.00%
Rugeley - 1 £22,500 -
Google Analytics
West Midlands

For the 6 months to 24 February 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Staffordshire region with a requirement for Google Analytics.

1 13 (100.00%) Google
1 13 (100.00%) Marketing
1 13 (100.00%) Analytics
2 10 (76.92%) E-Commerce
3 9 (69.23%) Retail
3 9 (69.23%) AdWords
4 6 (46.15%) hybris
4 6 (46.15%) DoubleClick
4 6 (46.15%) WebSphere
4 6 (46.15%) Email Marketing
4 6 (46.15%) Stakeholder Management
4 6 (46.15%) CRM
5 4 (30.77%) JavaScript
5 4 (30.77%) Degree
5 4 (30.77%) Mathematics
5 4 (30.77%) Numerate Degree
6 3 (23.08%) Compass CSS Framework
6 3 (23.08%) Cross-Browser Compatibility
6 3 (23.08%) gulp
6 3 (23.08%) Mobile First
6 3 (23.08%) OpenCart
6 3 (23.08%) Online Marketing
6 3 (23.08%) Open Source
6 3 (23.08%) Magento
6 3 (23.08%) Facebook
6 3 (23.08%) Sass
6 3 (23.08%) Joomla!
6 3 (23.08%) Digital Marketing
6 3 (23.08%) WordPress
6 3 (23.08%) Pay per click

Google Analytics
Co-occurring IT Skills in Staffordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (46.15%) WebSphere
2 3 (23.08%) CMS
2 3 (23.08%) Joomla!
2 3 (23.08%) WordPress
Applications
1 3 (23.08%) Adobe Illustrator
1 3 (23.08%) Photoshop
Business Applications
1 3 (23.08%) Magento
1 3 (23.08%) OpenCart
Cloud Services
1 9 (69.23%) AdWords
2 1 (7.69%) Amazon AWS
2 1 (7.69%) Amazon EC2
2 1 (7.69%) Amazon S3
2 1 (7.69%) Google Tag Manager
Database & Business Intelligence
1 3 (23.08%) MySQL
2 1 (7.69%) Amazon Redshift
2 1 (7.69%) MongoDB
Development Applications
1 3 (23.08%) gulp
General
1 13 (100.00%) Marketing
2 9 (69.23%) Retail
3 1 (7.69%) Games
Job Titles
1 4 (30.77%) Analyst
2 3 (23.08%) AdWords Analyst
2 3 (23.08%) Developer
2 3 (23.08%) Google Analytics Analyst
2 3 (23.08%) Marketing Analyst
2 3 (23.08%) Marketing Executive
2 3 (23.08%) PPC Analyst
2 3 (23.08%) PPC Executive
3 2 (15.38%) Digital Developer
3 2 (15.38%) Front End Developer (Client-Side Developer)
3 2 (15.38%) PHP Developer
4 1 (7.69%) Data Analyst
4 1 (7.69%) HTML CSS Developer
4 1 (7.69%) HTML Developer
Libraries, Frameworks & Software Standards
1 3 (23.08%) Compass CSS Framework
1 3 (23.08%) CSS
1 3 (23.08%) HTML
1 3 (23.08%) Sass
2 1 (7.69%) Web Services
Miscellaneous
1 1 (7.69%) Computer Science
Processes & Methodologies
1 13 (100.00%) Analytics
2 10 (76.92%) E-Commerce
3 6 (46.15%) CRM
3 6 (46.15%) Email Marketing
3 6 (46.15%) Stakeholder Management
4 4 (30.77%) Mathematics
5 3 (23.08%) Cross-Browser Compatibility
5 3 (23.08%) Digital Marketing
5 3 (23.08%) Mobile First
5 3 (23.08%) Online Marketing
5 3 (23.08%) Open Source
5 3 (23.08%) Pay per click
5 3 (23.08%) SEO
5 3 (23.08%) Web Design
6 1 (7.69%) Actionable Insight
6 1 (7.69%) Business Intelligence
6 1 (7.69%) Customer Segmentation
6 1 (7.69%) ETL
6 1 (7.69%) Performance Monitoring
Programming Languages
1 4 (30.77%) JavaScript
2 3 (23.08%) PHP
3 1 (7.69%) Python
3 1 (7.69%) SQL
Qualifications
1 4 (30.77%) Degree
1 4 (30.77%) Numerate Degree
2 1 (7.69%) Computer Science Degree
Vendors
1 13 (100.00%) Google
2 6 (46.15%) DoubleClick
2 6 (46.15%) hybris
3 3 (23.08%) Facebook
4 1 (7.69%) Snowplow