The following table provides summary statistics for permanent job vacancies advertised in Staffordshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 3 months to 27 March 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
West Midlands / Staffordshire
3 months to
27 Mar 2017
Same period 2016 Same period 2015
Rank 56 58 70
Rank change year-on-year +2 +12  
Permanent jobs citing Google Analytics 6 16 2
As % of all permanent IT jobs advertised in Staffordshire 1.36% 2.40% 0.34%
As % of the Cloud Services category 11.76% 30.19% 13.33%
Number of salaries quoted 4 15 2
Median salary £40,000 £30,000 £19,000
Median salary % change year-on-year +33.33% +57.89%  
UK excluding London median salary £35,000 £33,500 £29,500
% change year-on-year +4.47% +13.55%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Staffordshire with a requirement for cloud computing skills.

Cloud Computing Skills
Staffordshire
Permanent job vacancies with a requirement for cloud computing skills 51 53 15
As % of all permanent IT job vacancies advertised in Staffordshire 11.56% 7.95% 2.56%
Number of salaries quoted 43 42 14
Median salary £40,000 £31,500 £30,000
Median salary % change year-on-year +26.98% +5.00%  
90% offered a salary of more than £30,500 £27,500 £19,600
10% offered a salary of more than £57,000 £35,500 £65,000
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Job Vacancy Trend in Staffordshire

The job posting trend of jobs advertised in Staffordshire citing Google Analytics as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in Staffordshire

Google Analytics
Salary Trend in Staffordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Staffordshire.

Salary trend for Google Analytics in Staffordshire

Google Analytics
Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Staffordshire region over the 3 months to 27 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Stafford -3 4 £40,000 +45.45%
Tamworth 0 2 - -
Google Analytics
West Midlands

Google Analytics
Top 30 Co-occurring IT Skills in Staffordshire

For the 6 months to 27 March 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Staffordshire region with a requirement for Google Analytics.

1 18 (100.00%) Google
1 18 (100.00%) Analytics
2 16 (88.89%) SEO
3 12 (66.67%) HTML
3 12 (66.67%) CSS
4 10 (55.56%) MVC
4 10 (55.56%) SQL Server
4 10 (55.56%) Agile Software Development
4 10 (55.56%) RESTful
5 9 (50.00%) ASP.NET MVC
5 9 (50.00%) HTML5
5 9 (50.00%) C#
5 9 (50.00%) ASP.NET
5 9 (50.00%) .NET
5 9 (50.00%) Web Services
6 7 (38.89%) E-Commerce
6 7 (38.89%) Marketing
7 6 (33.33%) Web Development
7 6 (33.33%) Digital Marketing
7 6 (33.33%) Pay per click
8 5 (27.78%) Online Marketing
8 5 (27.78%) Customer Engagement
9 3 (16.67%) Ajax
9 3 (16.67%) JavaScript
9 3 (16.67%) Unit Testing
9 3 (16.67%) jQuery
10 2 (11.11%) Mentoring
10 2 (11.11%) Product Management
10 2 (11.11%) Time Management
10 2 (11.11%) Photoshop

Google Analytics
Co-occurring IT Skills in Staffordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (5.56%) CMS
1 1 (5.56%) WebSphere
1 1 (5.56%) WordPress
Applications
1 2 (11.11%) Photoshop
Database & Business Intelligence
1 10 (55.56%) SQL Server
2 1 (5.56%) MySQL
Development Applications
1 1 (5.56%) Git (software)
General
1 7 (38.89%) Marketing
2 2 (11.11%) Retail
Job Titles
1 10 (55.56%) Developer
2 6 (33.33%) .NET Developer
2 6 (33.33%) Software Developer
3 5 (27.78%) E-Commerce Manager
4 4 (22.22%) C# Developer
4 4 (22.22%) C# Software Developer
5 3 (16.67%) .NET Software Developer
6 1 (5.56%) ASP.NET Developer
6 1 (5.56%) ASP.NET MVC Developer
6 1 (5.56%) C# .NET Developer
6 1 (5.56%) E-Commerce Marketing Manager
6 1 (5.56%) Marketing Manager
6 1 (5.56%) Online Merchandiser
6 1 (5.56%) PHP Developer
6 1 (5.56%) PHP Web Developer
6 1 (5.56%) Senior Developer
6 1 (5.56%) Senior PHP Developer
6 1 (5.56%) Senior PHP Web Developer
6 1 (5.56%) Senior Web Developer
6 1 (5.56%) Web Developer
Libraries, Frameworks & Software Standards
1 12 (66.67%) CSS
1 12 (66.67%) HTML
2 10 (55.56%) RESTful
3 9 (50.00%) .NET
3 9 (50.00%) ASP.NET
3 9 (50.00%) ASP.NET MVC
3 9 (50.00%) HTML5
3 9 (50.00%) Web Services
4 3 (16.67%) Ajax
4 3 (16.67%) jQuery
5 1 (5.56%) Laravel
Miscellaneous
1 1 (5.56%) Analytical Skills
1 1 (5.56%) Social Media
Processes & Methodologies
1 18 (100.00%) Analytics
2 16 (88.89%) SEO
3 10 (55.56%) Agile Software Development
3 10 (55.56%) MVC
4 7 (38.89%) E-Commerce
5 6 (33.33%) Digital Marketing
5 6 (33.33%) Pay per click
5 6 (33.33%) Web Development
6 5 (27.78%) Customer Engagement
6 5 (27.78%) Online Marketing
7 3 (16.67%) Unit Testing
8 2 (11.11%) Mentoring
8 2 (11.11%) Product Management
8 2 (11.11%) Time Management
9 1 (5.56%) Continuous Delivery
9 1 (5.56%) Email Marketing
9 1 (5.56%) Tag Management
9 1 (5.56%) TDD
9 1 (5.56%) Test Automation
Programming Languages
1 9 (50.00%) C#
2 3 (16.67%) JavaScript
3 1 (5.56%) PHP
Vendors
1 18 (100.00%) Google
2 1 (5.56%) ATG
2 1 (5.56%) hybris
2 1 (5.56%) IBM
2 1 (5.56%) Oracle