Period
to 18 December 2017

The following table provides summary statistics for permanent job vacancies advertised in Staffordshire with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 18 December 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
West Midlands > Staffordshire
6 months to
18 Dec 2017
Same period 2016 Same period 2015
Rank 82 93 95
Rank change year-on-year +11 +2 +18
Permanent jobs citing Pay per click 13 15 9
As % of all permanent IT jobs advertised in Staffordshire 1.13% 1.28% 0.78%
As % of the Processes & Methodologies category 1.30% 1.38% 0.88%
Number of salaries quoted 13 11 4
Staffordshire median annual salary £27,500 £42,500 £42,500
Median salary % change year-on-year -35.29% - +13.33%
10th Percentile £21,300 £21,250 £38,750
90th Percentile £32,500 £65,000 £48,000
West Midlands median annual salary £30,000 £30,000 £25,000
% change year-on-year - +20.00% -3.85%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Staffordshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Staffordshire
Permanent vacancies with a requirement for process or methodology skills 999 1085 1028
As % of all permanent IT jobs advertised in Staffordshire 86.49% 92.50% 88.62%
Number of salaries quoted 816 946 906
Staffordshire median annual salary £37,500 £40,000 £37,375
Median salary % change year-on-year -6.25% +7.02% -0.33%
10th Percentile £21,250 £24,750 £23,000
90th Percentile £60,000 £57,500 £55,000
West Midlands median annual salary £40,500 £41,500 £40,000
% change year-on-year -2.41% +3.75% -

Pay per click
Job Vacancy Trend in Staffordshire

Job postings citing Pay per click as a percentage of all IT jobs advertised in Staffordshire.

Job vacancy trend for Pay per click in Staffordshire

Pay per click
Salary Trend in Staffordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in Staffordshire.

Salary trend for Pay per click in Staffordshire

Pay per click
Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the Staffordshire region over the 6 months to 18 December 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Stafford - 9 £27,500 - 1
Lichfield +4 3 £30,000 -50.00%
Pay per click
West Midlands

For the 6 months to 18 December 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Staffordshire region with a requirement for Pay per click.

1 13 (100.00%) Marketing
1 13 (100.00%) Degree
1 13 (100.00%) Digital Marketing
2 11 (84.62%) Retail
3 10 (76.92%) SEO
3 10 (76.92%) Social Media
3 10 (76.92%) Marketing Strategy
3 10 (76.92%) Analytics
4 9 (69.23%) AdWords
5 8 (61.54%) Content Marketing
5 8 (61.54%) Content Marketing Strategy
5 8 (61.54%) Electronics
5 8 (61.54%) Magento
5 8 (61.54%) Automotive
5 8 (61.54%) Blog
5 8 (61.54%) HTML
5 8 (61.54%) E-Commerce
6 6 (46.15%) JavaScript
6 6 (46.15%) CSS
6 6 (46.15%) Ajax
6 6 (46.15%) Google
7 4 (30.77%) Google Analytics
8 3 (23.08%) Mathematics
8 3 (23.08%) Facebook
8 3 (23.08%) Numerate Degree
9 2 (15.38%) Brand Awareness
9 2 (15.38%) Twitter
9 2 (15.38%) Statistics
9 2 (15.38%) Email Marketing
10 1 (7.69%) Google Tag Manager

Pay per click
Co-occurring IT Skills in Staffordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 8 (61.54%) Magento
Cloud Services
1 9 (69.23%) AdWords
2 4 (30.77%) Google Analytics
3 1 (7.69%) Google Tag Manager
General
1 13 (100.00%) Marketing
2 11 (84.62%) Retail
3 8 (61.54%) Automotive
3 8 (61.54%) Electronics
4 2 (15.38%) Brand Awareness
Job Titles
1 7 (53.85%) SEO Specialist
2 6 (46.15%) Technical Specialist
3 3 (23.08%) AdWords Analyst
3 3 (23.08%) Analyst
3 3 (23.08%) Google Analytics Analyst
3 3 (23.08%) Marketing Analyst
3 3 (23.08%) Marketing Executive
3 3 (23.08%) PPC Analyst
3 3 (23.08%) PPC Executive
4 2 (15.38%) Digital Marketing Specialist
4 2 (15.38%) Marketing Specialist
5 1 (7.69%) Digital Marketing Assistant
5 1 (7.69%) Marketing Assistant
5 1 (7.69%) Paid Search Assistant
Libraries, Frameworks & Software Standards
1 8 (61.54%) HTML
2 6 (46.15%) Ajax
2 6 (46.15%) CSS
Miscellaneous
1 10 (76.92%) Social Media
2 8 (61.54%) Blog
Processes & Methodologies
1 13 (100.00%) Digital Marketing
2 10 (76.92%) Analytics
2 10 (76.92%) Marketing Strategy
2 10 (76.92%) SEO
3 8 (61.54%) Content Marketing
3 8 (61.54%) Content Marketing Strategy
3 8 (61.54%) E-Commerce
4 3 (23.08%) Mathematics
5 2 (15.38%) Email Marketing
5 2 (15.38%) Statistics
Programming Languages
1 6 (46.15%) JavaScript
Qualifications
1 13 (100.00%) Degree
2 3 (23.08%) Numerate Degree
Vendors
1 6 (46.15%) Google
2 3 (23.08%) Facebook
3 2 (15.38%) Twitter