Period
to 15 October 2018

The following table provides summary statistics for permanent job vacancies advertised in Staffordshire with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 15 October 2018 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
West Midlands > Staffordshire
6 months to
15 Oct 2018
Same period 2017 Same period 2016
Rank 76 83 88
Rank change year-on-year +7 +5 +6
Permanent jobs citing Pay per click 6 11 21
As % of all permanent IT jobs advertised in Staffordshire 0.75% 1.06% 1.68%
As % of the Processes & Methodologies category 0.81% 1.18% 1.79%
Number of salaries quoted 6 11 17
Staffordshire median annual salary £30,500 £27,500 £22,500
Median salary % change year-on-year +10.91% +22.22% -47.06%
10th Percentile £27,750 £23,000 £21,250
90th Percentile £70,000 £55,000 £65,000
West Midlands median annual salary £30,250 £31,500 £25,000
% change year-on-year -3.97% +26.00% -2.91%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Staffordshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Staffordshire
Permanent vacancies with a requirement for process or methodology skills 741 932 1,176
As % of all permanent IT jobs advertised in Staffordshire 93.09% 89.62% 93.85%
Number of salaries quoted 602 758 1,048
Staffordshire median annual salary £40,000 £37,500 £37,500
Median salary % change year-on-year +6.67% - +2.74%
10th Percentile £23,750 £21,250 £22,500
90th Percentile £55,000 £56,250 £56,250
West Midlands median annual salary £44,500 £40,000 £40,000
% change year-on-year +11.25% - -

Pay per click
Job Vacancy Trend in Staffordshire

Job postings citing Pay per click as a percentage of all IT jobs advertised in Staffordshire.

Job vacancy trend for Pay per click in Staffordshire

Pay per click
Salary Trend in Staffordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in Staffordshire.

Salary trend for Pay per click in Staffordshire

Pay per click
Salary Histogram in Staffordshire

The salary distribution of IT jobs citing Pay per click in Staffordshire over the 6 months to 15 October 2018.

Salary histogram for Pay per click in Staffordshire

Pay per click
Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the Staffordshire region over the 6 months to 15 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tamworth - 3 £30,500 -
Lichfield +14 2 £65,000 +30.00%
Stoke-on-Trent - 1 £26,000 -
Pay per click
West Midlands

For the 6 months to 15 October 2018, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Staffordshire region with a requirement for Pay per click.

1 6 (100.00%) Google
2 4 (66.67%) Marketing
2 4 (66.67%) Analytics
2 4 (66.67%) SEO
2 4 (66.67%) AdWords
3 3 (50.00%) Content Marketing
3 3 (50.00%) Link Building
3 3 (50.00%) Stakeholder Management
3 3 (50.00%) Retail
3 3 (50.00%) Google Analytics
3 3 (50.00%) Algorithms
4 2 (33.33%) Google Cloud Platform
4 2 (33.33%) Kubernetes
4 2 (33.33%) PHP 7
4 2 (33.33%) Elasticsearch
4 2 (33.33%) Go
4 2 (33.33%) Docker
4 2 (33.33%) Sun Certification
4 2 (33.33%) Git (software)
4 2 (33.33%) Test Automation
4 2 (33.33%) Amazon AWS
4 2 (33.33%) Open Source
4 2 (33.33%) Memcached
4 2 (33.33%) Digital Marketing
4 2 (33.33%) PHP 5
4 2 (33.33%) Unit Testing
4 2 (33.33%) Integration Testing
4 2 (33.33%) Software Engineering
4 2 (33.33%) Java
4 2 (33.33%) PHP

Pay per click
Co-occurring IT Skills in Staffordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (33.33%) Elasticsearch
2 1 (16.67%) WordPress
Business Applications
1 1 (16.67%) Magento
Cloud Services
1 4 (66.67%) AdWords
2 3 (50.00%) Google Analytics
3 2 (33.33%) Amazon AWS
3 2 (33.33%) Google Cloud Platform
4 1 (16.67%) Adobe Creative Cloud
Database & Business Intelligence
1 2 (33.33%) Redis
Development Applications
1 2 (33.33%) Git (software)
General
1 4 (66.67%) Marketing
2 3 (50.00%) Retail
Job Titles
1 2 (33.33%) Developer
1 2 (33.33%) Developer/Software Engineer
1 2 (33.33%) Digital Executive
1 2 (33.33%) Digital Marketing Executive
1 2 (33.33%) Full Stack Developer
1 2 (33.33%) Marketing Executive
1 2 (33.33%) SEO Executive
1 2 (33.33%) Software Engineer
Libraries, Frameworks & Software Standards
1 2 (33.33%) Memcached
Miscellaneous
1 3 (50.00%) Algorithms
Processes & Methodologies
1 4 (66.67%) Analytics
1 4 (66.67%) SEO
2 3 (50.00%) Content Marketing
2 3 (50.00%) Link Building
2 3 (50.00%) Stakeholder Management
3 2 (33.33%) Digital Marketing
3 2 (33.33%) Integration Testing
3 2 (33.33%) Open Source
3 2 (33.33%) Software Engineering
3 2 (33.33%) Test Automation
3 2 (33.33%) Unit Testing
4 1 (16.67%) Content Writing
4 1 (16.67%) E-Commerce
4 1 (16.67%) Marketing Strategy
Programming Languages
1 2 (33.33%) Go
1 2 (33.33%) Java
1 2 (33.33%) Java 8
1 2 (33.33%) PHP
1 2 (33.33%) PHP 5
1 2 (33.33%) PHP 7
1 2 (33.33%) Python
Qualifications
1 2 (33.33%) Sun Certification
System Software
1 2 (33.33%) Docker
Systems Management
1 2 (33.33%) Kubernetes
Vendors
1 6 (100.00%) Google
2 1 (16.67%) Adobe
2 1 (16.67%) Twitter