Period
to 22 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Staffordshire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
West Midlands > Staffordshire
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 89 68 57
Rank change year-on-year -21 -11 +54
Permanent jobs citing Digital Marketing 16 38 46
As % of all permanent IT jobs advertised in Staffordshire 1.33% 3.07% 3.89%
As % of the Processes & Methodologies category 1.54% 3.32% 4.36%
Number of salaries quoted 14 43 78
Staffordshire median annual salary £27,500 £40,000 £35,000
Median salary % change year-on-year -31.25% +14.29% -6.67%
10th Percentile £23,625 £24,500 £31,250
90th Percentile £32,500 £68,200 £48,750
West Midlands median annual salary £30,000 £30,000 £34,000
% change year-on-year - -11.76% -9.33%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Staffordshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Staffordshire
Permanent vacancies with a requirement for process or methodology skills 1042 1144 1055
As % of all permanent IT jobs advertised in Staffordshire 86.47% 92.48% 89.10%
Number of salaries quoted 845 1009 924
Staffordshire median annual salary £37,500 £37,500 £36,875
Median salary % change year-on-year - +1.69% +1.72%
10th Percentile £21,500 £23,200 £23,075
90th Percentile £59,200 £57,500 £55,000
West Midlands median annual salary £40,000 £40,000 £40,000

Digital Marketing
Job Vacancy Trend in Staffordshire

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Staffordshire.

Job vacancy trend for Digital Marketing in Staffordshire

Digital Marketing
Salary Trend in Staffordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Staffordshire.

Salary trend for Digital Marketing in Staffordshire

Digital Marketing
Salary Histogram in Staffordshire

The salary distribution of IT jobs citing Digital Marketing in Staffordshire over the 6 months to 22 November 2017.

Salary histogram for Digital Marketing in Staffordshire

Digital Marketing
Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Staffordshire region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Stafford -11 9 £27,500 -35.29%
Lichfield +2 3 £30,000 -25.00%
Digital Marketing
West Midlands

For the 6 months to 22 November 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Staffordshire region with a requirement for Digital Marketing.

1 16 (100.00%) Marketing
2 12 (75.00%) Degree
2 12 (75.00%) Pay per click
3 11 (68.75%) Retail
4 10 (62.50%) Electronics
4 10 (62.50%) Analytics
5 9 (56.25%) AdWords
5 9 (56.25%) Social Media
5 9 (56.25%) Marketing Strategy
5 9 (56.25%) SEO
6 8 (50.00%) HTML
6 8 (50.00%) E-Commerce
6 8 (50.00%) Automotive
6 8 (50.00%) Blog
6 8 (50.00%) Magento
6 8 (50.00%) Content Marketing
6 8 (50.00%) Content Marketing Strategy
7 7 (43.75%) CSS
7 7 (43.75%) JavaScript
8 6 (37.50%) Ajax
9 5 (31.25%) Google
10 4 (25.00%) Google Analytics
11 3 (18.75%) Facebook
11 3 (18.75%) Numerate Degree
11 3 (18.75%) Mathematics
12 2 (12.50%) Disaster Recovery
12 2 (12.50%) Finance
12 2 (12.50%) Telecoms
12 2 (12.50%) SAP
12 2 (12.50%) Business Intelligence

Digital Marketing
Co-occurring IT Skills in Staffordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 8 (50.00%) Magento
Cloud Services
1 9 (56.25%) AdWords
2 4 (25.00%) Google Analytics
3 1 (6.25%) Google Tag Manager
Database & Business Intelligence
1 1 (6.25%) MySQL
General
1 16 (100.00%) Marketing
2 11 (68.75%) Retail
3 10 (62.50%) Electronics
4 8 (50.00%) Automotive
5 2 (12.50%) Brand Awareness
5 2 (12.50%) Finance
5 2 (12.50%) Manufacturing
5 2 (12.50%) Telecoms
Job Titles
1 7 (43.75%) SEO Specialist
2 6 (37.50%) Technical Specialist
3 3 (18.75%) AdWords Analyst
3 3 (18.75%) Analyst
3 3 (18.75%) Google Analytics Analyst
3 3 (18.75%) Marketing Analyst
3 3 (18.75%) Marketing Executive
3 3 (18.75%) PPC Analyst
3 3 (18.75%) PPC Executive
4 2 (12.50%) Administrator
5 1 (6.25%) Client Relationship Manager
5 1 (6.25%) DBA
5 1 (6.25%) Digital Marketing Specialist
5 1 (6.25%) LAMP Developer
5 1 (6.25%) Marketing Assistant
5 1 (6.25%) Paid Search Assistant
5 1 (6.25%) PHP Developer
5 1 (6.25%) PHP LAMP Developer
5 1 (6.25%) Relationships Manager
5 1 (6.25%) Systems Administrator
Libraries, Frameworks & Software Standards
1 8 (50.00%) HTML
2 7 (43.75%) CSS
3 6 (37.50%) Ajax
4 1 (6.25%) LAMP
4 1 (6.25%) Laravel
Miscellaneous
1 9 (56.25%) Social Media
2 8 (50.00%) Blog
3 1 (6.25%) User Experience
Processes & Methodologies
1 12 (75.00%) Pay per click
2 10 (62.50%) Analytics
3 9 (56.25%) Marketing Strategy
3 9 (56.25%) SEO
4 8 (50.00%) Content Marketing
4 8 (50.00%) Content Marketing Strategy
4 8 (50.00%) E-Commerce
5 3 (18.75%) Mathematics
6 2 (12.50%) Business Intelligence
6 2 (12.50%) Disaster Recovery
6 2 (12.50%) Programme Management
6 2 (12.50%) Statistics
7 1 (6.25%) Email Marketing
7 1 (6.25%) MVC
7 1 (6.25%) Patch Management
7 1 (6.25%) Software Delivery
7 1 (6.25%) Stakeholder Management
Programming Languages
1 7 (43.75%) JavaScript
2 1 (6.25%) PHP
Qualifications
1 12 (75.00%) Degree
2 3 (18.75%) Numerate Degree
3 2 (12.50%) DV Cleared
3 2 (12.50%) Security Cleared
Vendors
1 5 (31.25%) Google
2 3 (18.75%) Facebook
3 2 (12.50%) SAP
4 1 (6.25%) Oracle
4 1 (6.25%) Twitter