Period
to 20 February 2018

The following table provides summary statistics for permanent job vacancies advertised in Staffordshire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 20 February 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
West Midlands > Staffordshire
6 months to
20 Feb 2018
Same period 2017 Same period 2016
Rank 72 62 69
Rank change year-on-year -10 +7 +35
Permanent jobs citing Digital Marketing 18 36 28
As % of all permanent IT jobs advertised in Staffordshire 1.66% 3.35% 2.36%
As % of the Processes & Methodologies category 1.97% 3.57% 2.72%
Number of salaries quoted 17 40 86
Staffordshire median annual salary £27,500 £38,000 £32,500
Median salary % change year-on-year -27.63% +16.92% -
10th Percentile £23,400 £24,500 £31,250
90th Percentile £43,750 £69,850 £48,750
West Midlands median annual salary £30,000 £31,000 £32,500
% change year-on-year -3.23% -4.62% -7.14%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Staffordshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Staffordshire
Permanent vacancies with a requirement for process or methodology skills 916 1,007 1,029
As % of all permanent IT jobs advertised in Staffordshire 84.58% 93.67% 86.84%
Number of salaries quoted 770 841 930
Staffordshire median annual salary £37,500 £40,000 £37,500
Median salary % change year-on-year -6.25% +6.67% -
10th Percentile £21,250 £25,500 £24,045
90th Percentile £61,150 £59,250 £55,000
West Midlands median annual salary £42,000 £40,566 £42,500
% change year-on-year +3.54% -4.55% +6.25%

Digital Marketing
Job Vacancy Trend in Staffordshire

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Staffordshire.

Job vacancy trend for Digital Marketing in Staffordshire

Digital Marketing
Salary Trend in Staffordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Staffordshire.

Salary trend for Digital Marketing in Staffordshire

Digital Marketing
Salary Histogram in Staffordshire

The salary distribution of IT jobs citing Digital Marketing in Staffordshire over the 6 months to 20 February 2018.

Salary histogram for Digital Marketing in Staffordshire

Digital Marketing
Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Staffordshire region over the 6 months to 20 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Stafford -6 12 £27,500 -23.61%
Lichfield +13 3 £30,000 -25.00%
Stoke-on-Trent +17 2 £42,500 +21.43% 1
Digital Marketing
West Midlands

For the 6 months to 20 February 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Staffordshire region with a requirement for Digital Marketing.

1 18 (100.00%) Marketing
2 12 (66.67%) Pay per click
2 12 (66.67%) Degree
2 12 (66.67%) E-Commerce
3 11 (61.11%) HTML
3 11 (61.11%) JavaScript
4 10 (55.56%) Retail
4 10 (55.56%) Magento
4 10 (55.56%) Analytics
5 9 (50.00%) Marketing Strategy
5 9 (50.00%) Social Media
5 9 (50.00%) Google
5 9 (50.00%) SEO
5 9 (50.00%) CSS
5 9 (50.00%) AdWords
6 7 (38.89%) Content Marketing
6 7 (38.89%) Content Marketing Strategy
6 7 (38.89%) Automotive
6 7 (38.89%) Electronics
6 7 (38.89%) Blog
7 6 (33.33%) Ajax
8 5 (27.78%) jQuery
8 5 (27.78%) Git (software)
9 4 (22.22%) Google Analytics
9 4 (22.22%) User Experience
10 3 (16.67%) Numerate Degree
10 3 (16.67%) Mathematics
10 3 (16.67%) Facebook
10 3 (16.67%) Twitter Bootstrap
11 2 (11.11%) Active Directory

Digital Marketing
Co-occurring IT Skills in Staffordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (11.11%) CMS
1 2 (11.11%) IIS
1 2 (11.11%) Sitefinity
Business Applications
1 10 (55.56%) Magento
Cloud Services
1 9 (50.00%) AdWords
2 4 (22.22%) Google Analytics
3 1 (5.56%) Google Tag Manager
Database & Business Intelligence
1 2 (11.11%) MySQL
1 2 (11.11%) SQL Server
Development Applications
1 5 (27.78%) Git (software)
2 2 (11.11%) Grunt
2 2 (11.11%) Subversion
2 2 (11.11%) Team Foundation Server
2 2 (11.11%) Visual Studio
3 1 (5.56%) gulp
General
1 18 (100.00%) Marketing
2 10 (55.56%) Retail
3 7 (38.89%) Automotive
3 7 (38.89%) Electronics
4 1 (5.56%) Brand Awareness
Job Titles
1 7 (38.89%) SEO Specialist
2 6 (33.33%) Technical Specialist
3 5 (27.78%) Developer
4 3 (16.67%) AdWords Analyst
4 3 (16.67%) Analyst
4 3 (16.67%) Google Analytics Analyst
4 3 (16.67%) Marketing Analyst
4 3 (16.67%) Marketing Executive
4 3 (16.67%) PPC Analyst
4 3 (16.67%) PPC Executive
5 2 (11.11%) Digital Developer
5 2 (11.11%) Digital Marketing Specialist
5 2 (11.11%) Marketing Specialist
5 2 (11.11%) PHP Developer
6 1 (5.56%) Client Relationship Manager
6 1 (5.56%) Junior
6 1 (5.56%) Junior Developer
6 1 (5.56%) Relationships Manager
6 1 (5.56%) Senior Developer
6 1 (5.56%) Senior PHP Developer
Libraries, Frameworks & Software Standards
1 11 (61.11%) HTML
2 9 (50.00%) CSS
3 6 (33.33%) Ajax
4 5 (27.78%) jQuery
5 3 (16.67%) Twitter Bootstrap
6 2 (11.11%) .NET
6 2 (11.11%) .NET Framework
6 2 (11.11%) ASP.NET
6 2 (11.11%) ASP.NET MVC
6 2 (11.11%) Entity Framework
6 2 (11.11%) HTML5
6 2 (11.11%) XHTML
6 2 (11.11%) XML
7 1 (5.56%) Sass
Miscellaneous
1 9 (50.00%) Social Media
2 7 (38.89%) Blog
3 4 (22.22%) User Experience
Processes & Methodologies
1 12 (66.67%) E-Commerce
1 12 (66.67%) Pay per click
2 10 (55.56%) Analytics
3 9 (50.00%) Marketing Strategy
3 9 (50.00%) SEO
4 7 (38.89%) Content Marketing
4 7 (38.89%) Content Marketing Strategy
5 3 (16.67%) Mathematics
6 2 (11.11%) Agile Software Development
6 2 (11.11%) Continuous Delivery
6 2 (11.11%) Customer Requirements
6 2 (11.11%) DSDM
6 2 (11.11%) Email Marketing
6 2 (11.11%) MVC
6 2 (11.11%) RAD
6 2 (11.11%) Scrum
6 2 (11.11%) SDLC
6 2 (11.11%) SOLID
6 2 (11.11%) Test Automation
7 1 (5.56%) Front End Development
Programming Languages
1 11 (61.11%) JavaScript
2 2 (11.11%) C#
2 2 (11.11%) PHP
2 2 (11.11%) SQL
2 2 (11.11%) T-SQL
Qualifications
1 12 (66.67%) Degree
2 3 (16.67%) Numerate Degree
System Software
1 2 (11.11%) Active Directory
Vendors
1 9 (50.00%) Google
2 3 (16.67%) Facebook
3 2 (11.11%) Twitter