Period
to 27 January 2021

The following table provides summary statistics for permanent job vacancies advertised in Staffordshire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 27 January 2021 with a comparison to the same period in the previous 2 years.

Digital Marketing
West Midlands > Staffordshire
6 months to
27 Jan 2021
Same period 2020 Same period 2019
Rank 29 65 59
Rank change year-on-year +36 -6 +19
Permanent jobs citing Digital Marketing 12 6 11
As % of all permanent jobs advertised in Staffordshire 4.38% 1.07% 1.77%
As % of the Processes & Methodologies category 4.82% 1.18% 1.92%
Number of salaries quoted 8 6 9
Median annual salary £21,000 £38,500 £57,500
Median salary % change year-on-year -45.45% -33.04% +109.09%
10th Percentile £18,500 £32,500 £48,250
90th Percentile £45,000 £47,500 £63,750
West Midlands median annual salary £35,000 £35,500 £42,500
% change year-on-year -1.41% -16.47% +41.67%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Staffordshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Staffordshire
Permanent vacancies with a requirement for process or methodology skills 249 507 574
As % of all permanent IT jobs advertised in Staffordshire 90.88% 90.54% 92.13%
Number of salaries quoted 212 453 516
Median annual salary £40,000 £37,500 £40,000
Median salary % change year-on-year +6.67% -6.25% +6.67%
10th Percentile £21,250 £21,650 £23,625
90th Percentile £60,000 £53,750 £57,500
West Midlands median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +9.09%

Digital Marketing
Job Vacancy Trend in Staffordshire

Job postings citing Digital Marketing as a proportion of all IT jobs advertised in Staffordshire.

Job vacancy trend for Digital Marketing in Staffordshire

Digital Marketing
Salary Trend in Staffordshire

3-month moving average salary quoted in jobs citing Digital Marketing in Staffordshire.

Salary trend for Digital Marketing in Staffordshire

Digital Marketing
Salary Histogram in Staffordshire

Salary distribution for jobs citing Digital Marketing in Staffordshire over the 6 months to 27 January 2021.

Salary histogram for Digital Marketing in Staffordshire

Digital Marketing
Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Staffordshire region over the 6 months to 27 January 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cannock - 2 £45,000 - 1
Stafford - 2 £19,000 - 1
Stoke-on-Trent +17 1 £23,000 -48.89%
Digital Marketing
West Midlands

For the 6 months to 27 January 2021, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Staffordshire region with a requirement for Digital Marketing.

1 12 (100.00%) Marketing
2 7 (58.33%) E-Commerce
2 7 (58.33%) Inventory Management
3 6 (50.00%) Finance
4 5 (41.67%) JavaScript
4 5 (41.67%) jQuery
4 5 (41.67%) Git (software)
5 4 (33.33%) Data Cleansing
5 4 (33.33%) Magento
5 4 (33.33%) Data Analysis
5 4 (33.33%) Creative Problem-Solving
5 4 (33.33%) Xero
5 4 (33.33%) WooCommerce
5 4 (33.33%) Problem-Solving
5 4 (33.33%) Shopify
5 4 (33.33%) Relational Database
5 4 (33.33%) Data Structures
5 4 (33.33%) Sage
5 4 (33.33%) Migration
5 4 (33.33%) Stakeholder Management
5 4 (33.33%) Agile Software Development
6 3 (25.00%) Microsoft
6 3 (25.00%) HTML
6 3 (25.00%) CSS
6 3 (25.00%) User Experience
6 3 (25.00%) CSS3
6 3 (25.00%) Sass
6 3 (25.00%) HTML5
6 3 (25.00%) Social Media
7 2 (16.67%) Azure

Digital Marketing
Co-occurring IT Skills in Staffordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (16.67%) IIS
Business Applications
1 4 (33.33%) Magento
1 4 (33.33%) Shopify
Cloud Services
1 2 (16.67%) Azure
Communications & Networking
1 2 (16.67%) Internet
Database & Business Intelligence
1 4 (33.33%) Relational Database
2 2 (16.67%) SQL Server
Development Applications
1 5 (41.67%) Git (software)
2 2 (16.67%) SQL Server Management Studio (SSMS)
2 2 (16.67%) Visual Studio
General
1 12 (100.00%) Marketing
2 6 (50.00%) Finance
3 2 (16.67%) Billing
Job Titles
1 5 (41.67%) Developer
2 4 (33.33%) Consultant
2 4 (33.33%) Implementation Consultant
2 4 (33.33%) Software Consultant
2 4 (33.33%) Software Implementation Consultant
3 3 (25.00%) Junior
3 3 (25.00%) Junior Developer
4 2 (16.67%) .NET Developer
4 2 (16.67%) .NET Software Developer
4 2 (16.67%) Account Manager
4 2 (16.67%) Software Developer
5 1 (8.33%) Cloud Consultant
5 1 (8.33%) Digital Executive
5 1 (8.33%) Digital Marketing Executive
5 1 (8.33%) Marketing Executive
Libraries, Frameworks & Software Standards
1 5 (41.67%) jQuery
2 3 (25.00%) CSS
2 3 (25.00%) CSS3
2 3 (25.00%) HTML
2 3 (25.00%) HTML5
2 3 (25.00%) Sass
3 2 (16.67%) .NET
3 2 (16.67%) ASP.NET
3 2 (16.67%) ASP.NET Core
Miscellaneous
1 4 (33.33%) Data Structures
2 3 (25.00%) Social Media
2 3 (25.00%) User Experience
3 2 (16.67%) Analytical Skills
Processes & Methodologies
1 7 (58.33%) E-Commerce
1 7 (58.33%) Inventory Management
2 4 (33.33%) Agile Software Development
2 4 (33.33%) Creative Problem-Solving
2 4 (33.33%) Data Analysis
2 4 (33.33%) Data Cleansing
2 4 (33.33%) Migration
2 4 (33.33%) Problem-Solving
2 4 (33.33%) Stakeholder Management
3 2 (16.67%) DevOps
3 2 (16.67%) Pay per click
3 2 (16.67%) Process Improvement
3 2 (16.67%) Web Design
3 2 (16.67%) Workflow
3 2 (16.67%) Workload Management
4 1 (8.33%) Copywriting
4 1 (8.33%) CRM
4 1 (8.33%) Email Marketing
Programming Languages
1 5 (41.67%) JavaScript
2 2 (16.67%) C#
2 2 (16.67%) SQL
2 2 (16.67%) T-SQL
Qualifications
1 1 (8.33%) Degree
Vendors
1 4 (33.33%) Sage
1 4 (33.33%) WooCommerce
1 4 (33.33%) Xero
2 3 (25.00%) Microsoft
3 2 (16.67%) Facebook
3 2 (16.67%) Pinterest
3 2 (16.67%) Twitter
4 1 (8.33%) PayPal