Period
to 17 January 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Staffordshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 17 January 2019 with a comparison to the same period over the previous 2 years.

Marketing
West Midlands > Staffordshire
6 months to
17 Jan 2019
Same period 2018 Same period 2017
Rank 43 39 37
Rank change year-on-year -4 -2 0
Permanent jobs citing Marketing 27 57 75
As % of all permanent IT jobs advertised in Staffordshire 4.27% 5.18% 6.63%
As % of the General category 14.67% 16.15% 23.15%
Number of salaries quoted 24 47 64
Staffordshire median annual salary £30,000 £27,500 £40,000
Median salary % change year-on-year +9.09% -31.25% +23.08%
10th Percentile £23,347 £21,250 £24,500
90th Percentile £60,000 £38,750 £68,550
West Midlands median annual salary £42,500 £32,500 £37,500
% change year-on-year +30.77% -13.33% +15.38%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Staffordshire with a requirement for common skills.

All General Skills
Staffordshire
Permanent vacancies with a requirement for common skills 184 353 324
As % of all permanent IT jobs advertised in Staffordshire 29.07% 32.09% 28.62%
Number of salaries quoted 153 268 239
Staffordshire median annual salary £36,000 £36,500 £42,500
Median salary % change year-on-year -1.37% -14.12% +6.92%
10th Percentile £23,378 £21,250 £26,250
90th Percentile £57,500 £55,250 £58,850
West Midlands median annual salary £45,000 £41,000 £42,500
% change year-on-year +9.76% -3.53% -

Marketing
Job Vacancy Trend in Staffordshire

Job postings citing Marketing as a percentage of all IT jobs advertised in Staffordshire.

Job vacancy trend for Marketing in Staffordshire

Marketing
Salary Trend in Staffordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Staffordshire.

Salary trend for Marketing in Staffordshire

Marketing
Salary Histogram in Staffordshire

The salary distribution of IT jobs citing Marketing in Staffordshire over the 6 months to 17 January 2019.

Salary histogram for Marketing in Staffordshire

Marketing
Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Staffordshire region over the 6 months to 17 January 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Stoke-on-Trent +1 14 £32,924 - 2
Tamworth +13 5 £27,000 -10.00% 1
Lichfield +3 1 - -
Burton-upon-Trent -4 1 £37,500 -
Uttoxeter - 1 £32,500 -
Marketing
West Midlands

For the 6 months to 17 January 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Staffordshire region with a requirement for Marketing.

1 19 (70.37%) Microsoft
2 18 (66.67%) SQL
3 14 (51.85%) CRM
4 13 (48.15%) Agile Software Development
5 12 (44.44%) E-Commerce
5 12 (44.44%) Problem-Solving
6 10 (37.04%) Project Management
7 9 (33.33%) C#
7 9 (33.33%) .NET
7 9 (33.33%) Visual Studio
7 9 (33.33%) Scrum
7 9 (33.33%) Digital Marketing
7 9 (33.33%) Git (software)
8 8 (29.63%) Team Foundation Server
8 8 (29.63%) Continuous Delivery
8 8 (29.63%) SDLC
8 8 (29.63%) Customer Requirements
8 8 (29.63%) Subversion
8 8 (29.63%) T-SQL
8 8 (29.63%) RAD
8 8 (29.63%) DSDM
9 7 (25.93%) Management Information System
9 7 (25.93%) Mathematics
9 7 (25.93%) Analytical Skills
10 6 (22.22%) Raiser's Edge
10 6 (22.22%) Data Protection
10 6 (22.22%) Data Cleansing
10 6 (22.22%) Data Management
10 6 (22.22%) Degree
10 6 (22.22%) Dynamics CRM

Marketing
Co-occurring IT Skills in Staffordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (14.81%) CMS
2 3 (11.11%) SAS
Applications
1 4 (14.81%) Microsoft Office
2 1 (3.70%) Microsoft Excel
Business Applications
1 6 (22.22%) Dynamics CRM
1 6 (22.22%) Raiser's Edge
Cloud Services
1 4 (14.81%) G Suite
2 1 (3.70%) Microsoft Azure
Communications & Networking
1 1 (3.70%) Firewall
1 1 (3.70%) Intrusion Detection
Database & Business Intelligence
1 6 (22.22%) Data Warehouse
1 6 (22.22%) SQL Server
2 5 (18.52%) SQL Server 2008
3 2 (7.41%) Relational Database
4 1 (3.70%) Power BI
4 1 (3.70%) SQL Server Reporting Services
Development Applications
1 9 (33.33%) Git (software)
1 9 (33.33%) Visual Studio
2 8 (29.63%) Subversion
2 8 (29.63%) Team Foundation Server
3 1 (3.70%) Visual Studio Team System
General
1 2 (7.41%) Finance
1 2 (7.41%) Retail
2 1 (3.70%) Brand Awareness
2 1 (3.70%) Electronics
2 1 (3.70%) Manufacturing
2 1 (3.70%) Telecoms
Job Titles
1 15 (55.56%) Developer
2 6 (22.22%) Report Developer
2 6 (22.22%) SQL Developer
3 5 (18.52%) Web Developer
4 4 (14.81%) Analyst
4 4 (14.81%) Digital Project Manager
4 4 (14.81%) Project Manager
5 2 (7.41%) .NET Developer
5 2 (7.41%) Data Analyst
5 2 (7.41%) Microsoft Specialist
5 2 (7.41%) Software Developer
6 1 (3.70%) Information Analyst
6 1 (3.70%) Insight Analyst
6 1 (3.70%) Lead Developer
6 1 (3.70%) Network Engineer
6 1 (3.70%) Network Technician
6 1 (3.70%) Product Specialist
6 1 (3.70%) Security Analyst
6 1 (3.70%) Senior Analyst
6 1 (3.70%) Senior Developer
Libraries, Frameworks & Software Standards
1 9 (33.33%) .NET
2 6 (22.22%) ASP.NET
2 6 (22.22%) Web Services
3 5 (18.52%) Drools
3 5 (18.52%) Spring
3 5 (18.52%) XML
4 3 (11.11%) Apache Flex
5 1 (3.70%) COM
Miscellaneous
1 7 (25.93%) Analytical Skills
1 7 (25.93%) Management Information System
2 4 (14.81%) Driving Licence
2 4 (14.81%) Mobile App
2 4 (14.81%) User Experience
3 3 (11.11%) Greenfield Project
4 1 (3.70%) Analytical Mindset
4 1 (3.70%) Blog
4 1 (3.70%) Social Media
Processes & Methodologies
1 14 (51.85%) CRM
2 13 (48.15%) Agile Software Development
3 12 (44.44%) E-Commerce
3 12 (44.44%) Problem-Solving
4 10 (37.04%) Project Management
5 9 (33.33%) Digital Marketing
5 9 (33.33%) Scrum
6 8 (29.63%) Continuous Delivery
6 8 (29.63%) Customer Requirements
6 8 (29.63%) DSDM
6 8 (29.63%) RAD
6 8 (29.63%) SDLC
7 7 (25.93%) Mathematics
8 6 (22.22%) Data Cleansing
8 6 (22.22%) Data Management
8 6 (22.22%) Data Protection
9 5 (18.52%) Computer Science
9 5 (18.52%) Web Development
10 4 (14.81%) Progressive Web App
10 4 (14.81%) Test Scripting
Programming Languages
1 18 (66.67%) SQL
2 9 (33.33%) C#
3 8 (29.63%) T-SQL
4 4 (14.81%) JavaScript
5 2 (7.41%) R
Qualifications
1 6 (22.22%) Degree
2 2 (7.41%) Security Cleared
3 1 (3.70%) HND
3 1 (3.70%) NVQ Level 3
Quality Assurance & Compliance
1 4 (14.81%) SLA
2 1 (3.70%) PCI DSS
2 1 (3.70%) QA
Vendors
1 19 (70.37%) Microsoft
2 4 (14.81%) Google
3 2 (7.41%) RapidMiner
4 1 (3.70%) HubSpot
4 1 (3.70%) SAP
4 1 (3.70%) Tableau