The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Staffordshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 3 months to 23 March 2017 with a comparison to the same period over the previous 2 years.

3 months to
23 Mar 2017
Same period 2016 Same period 2015
Marketing
West Midlands / Staffordshire
Rank 53 46 51
Rank change year-on-year -7 +5  
Permanent jobs citing Marketing 9 26 23
As % of all permanent IT jobs advertised in Staffordshire 2.10% 3.99% 4.04%
As % of the General category 6.72% 12.09% 12.11%
Number of salaries quoted 3 25 16
Median salary £26,500 £32,500 £36,250
Median salary % change year-on-year -18.46% -10.34%  
90% offered a salary of more than £25,300 £30,000 £21,500
10% offered a salary of more than £31,300 £37,500 £57,500
UK excluding London median salary £40,000 £40,000 £40,000

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Staffordshire with a requirement for common skills.

General Skills
Staffordshire
Permanent job vacancies with a requirement for common skills 134 215 190
As % of all permanent IT job vacancies advertised in Staffordshire 31.24% 32.98% 33.39%
Number of salaries quoted 86 188 149
Median salary £36,500 £37,500 £40,000
Median salary % change year-on-year -2.66% -6.25%  
90% offered a salary of more than £21,500 £26,500 £22,850
10% offered a salary of more than £45,250 £57,500 £55,000
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Job Vacancy Trend in Staffordshire

The job posting trend of jobs advertised in Staffordshire citing Marketing as a proportion of all permanent or contract IT jobs with a match in the General category.

Job vacancy trend for Marketing in Staffordshire

Marketing
Salary Trend in Staffordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Staffordshire.

Salary trend for Marketing in Staffordshire

Marketing
Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Staffordshire region over the 3 months to 23 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tamworth -1 5 - - 1
Lichfield +10 1 - - 1
Stoke-on-Trent +1 1 £25,000 -20.00% 1
Stafford -6 1 £26,500 -18.46% 3
Marketing
West Midlands

Marketing
Top 30 Related IT Skills in Staffordshire

For the 6 months to 23 March 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Staffordshire region with a requirement for Marketing.

1 33 (58.93%) Digital Marketing
2 16 (28.57%) HTML
2 16 (28.57%) CSS
3 14 (25.00%) PHP
3 14 (25.00%) E-Commerce
4 12 (21.43%) SQL Server
5 11 (19.64%) Agile Software Development
6 10 (17.86%) JavaScript
7 9 (16.07%) MySQL
7 9 (16.07%) MVC
7 9 (16.07%) Analytics
8 8 (14.29%) Online Marketing
8 8 (14.29%) HTML5
8 8 (14.29%) SEO
8 8 (14.29%) C#
8 8 (14.29%) .NET
8 8 (14.29%) ColdFusion
8 8 (14.29%) Google
8 8 (14.29%) Web Development
8 8 (14.29%) Google Analytics
9 7 (12.50%) Pay per click
9 7 (12.50%) Retail
9 7 (12.50%) Photoshop
10 6 (10.71%) SQL
10 6 (10.71%) Finance
10 6 (10.71%) Scrum
10 6 (10.71%) Project Management
10 6 (10.71%) Software Engineering
10 6 (10.71%) Business Development
10 6 (10.71%) Git (software)

Marketing
Top Related IT Skills in Staffordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (14.29%) ColdFusion
2 3 (5.36%) WordPress
3 1 (1.79%) CMS
3 1 (1.79%) WebSphere
Applications
1 7 (12.50%) Photoshop
2 1 (1.79%) MS Excel
Business Applications
1 4 (7.14%) Oracle EBS
2 1 (1.79%) Magento
Cloud Services
1 8 (14.29%) Google Analytics
2 4 (7.14%) SaaS
Database & Business Intelligence
1 12 (21.43%) SQL Server
2 9 (16.07%) MySQL
3 1 (1.79%) Data Mining
3 1 (1.79%) Data Warehouse
3 1 (1.79%) Power BI
3 1 (1.79%) SQL Server 2000
3 1 (1.79%) SQL Server 2005
3 1 (1.79%) SQL Server 2008
3 1 (1.79%) SQL Server 2012
3 1 (1.79%) SQL Server Integration Services
3 1 (1.79%) SQL Server Reporting Services
Development Applications
1 6 (10.71%) Git (software)
2 4 (7.14%) Jenkins
2 4 (7.14%) Selenium
2 4 (7.14%) Subversion
2 4 (7.14%) TeamCity
3 3 (5.36%) Android Studio
3 3 (5.36%) Gradle
4 2 (3.57%) CocoaPods
4 2 (3.57%) Xcode
General
1 7 (12.50%) Retail
2 6 (10.71%) Finance
3 4 (7.14%) Games
4 1 (1.79%) Advertising
4 1 (1.79%) Automotive
4 1 (1.79%) Billing
4 1 (1.79%) Italian Language
4 1 (1.79%) Pharmaceutical
4 1 (1.79%) Publishing
Job Titles
1 18 (32.14%) Developer
2 7 (12.50%) E-Commerce Manager
3 6 (10.71%) Analyst
3 6 (10.71%) Digital Analyst
4 5 (8.93%) Business Analyst
4 5 (8.93%) Development Manager
4 5 (8.93%) Digital Business Analyst
4 5 (8.93%) PHP Developer
5 4 (7.14%) .NET Software Engineer
5 4 (7.14%) Business Development Manager
5 4 (7.14%) Business Manager
5 4 (7.14%) C# Software Engineer
5 4 (7.14%) E-Commerce Analyst
5 4 (7.14%) IT Manager
5 4 (7.14%) Lead Developer
5 4 (7.14%) Lead PHP Developer
5 4 (7.14%) Senior .NET Software Engineer
5 4 (7.14%) Senior C# Software Engineer
5 4 (7.14%) Senior Software Engineer
5 4 (7.14%) Software Engineer
Libraries, Frameworks & Software Standards
1 16 (28.57%) CSS
1 16 (28.57%) HTML
2 8 (14.29%) .NET
2 8 (14.29%) HTML5
3 5 (8.93%) AngularJS
3 5 (8.93%) jQuery
3 5 (8.93%) Laravel
3 5 (8.93%) React
3 5 (8.93%) RESTful
4 4 (7.14%) ASP.NET
4 4 (7.14%) ASP.NET MVC
4 4 (7.14%) ASP.NET Web Forms
4 4 (7.14%) Middleware
4 4 (7.14%) WCF
4 4 (7.14%) Web Services
4 4 (7.14%) XML
5 1 (1.79%) CSS3
5 1 (1.79%) KnockoutJS
5 1 (1.79%) Material Design
5 1 (1.79%) Symfony
Miscellaneous
1 4 (7.14%) EPoS
1 4 (7.14%) User Experience
2 2 (3.57%) Analytical Skills
2 2 (3.57%) Mobile App
2 2 (3.57%) Social Media
Operating Systems
1 4 (7.14%) Android
2 1 (1.79%) Apple iOS
Processes & Methodologies
1 33 (58.93%) Digital Marketing
2 14 (25.00%) E-Commerce
3 11 (19.64%) Agile Software Development
4 9 (16.07%) Analytics
4 9 (16.07%) MVC
5 8 (14.29%) Online Marketing
5 8 (14.29%) SEO
5 8 (14.29%) Web Development
6 7 (12.50%) Pay per click
7 6 (10.71%) Business Development
7 6 (10.71%) Mentoring
7 6 (10.71%) Presales
7 6 (10.71%) Project Management
7 6 (10.71%) Scrum
7 6 (10.71%) Software Engineering
8 5 (8.93%) Business Intelligence
8 5 (8.93%) Customer Engagement
9 4 (7.14%) ERP
9 4 (7.14%) OO
9 4 (7.14%) SOA
Programming Languages
1 14 (25.00%) PHP
2 10 (17.86%) JavaScript
3 8 (14.29%) C#
4 6 (10.71%) SQL
5 5 (8.93%) T-SQL
6 4 (7.14%) Java
6 4 (7.14%) PowerShell
7 2 (3.57%) Apple Swift
7 2 (3.57%) Objective-C
Qualifications
1 4 (7.14%) Degree
Quality Assurance & Compliance
1 2 (3.57%) QA
1 2 (3.57%) SLA
2 1 (1.79%) Data Quality
Vendors
1 8 (14.29%) Google
2 5 (8.93%) Oracle
3 4 (7.14%) JD Edwards
4 3 (5.36%) Zend
5 1 (1.79%) ATG
5 1 (1.79%) hybris
5 1 (1.79%) IBM
5 1 (1.79%) Microsoft
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