Period
to 18 June 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Staffordshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 18 June 2018 with a comparison to the same period over the previous 2 years.

Marketing
West Midlands > Staffordshire
6 months to
18 Jun 2018
Same period 2017 Same period 2016
Rank 57 55 79
Rank change year-on-year -2 +24 -49
Permanent jobs citing Marketing 31 36 35
As % of all permanent IT jobs advertised in Staffordshire 3.30% 3.79% 2.62%
As % of the General category 8.93% 12.41% 9.33%
Number of salaries quoted 30 26 41
Staffordshire median annual salary £30,000 £37,250 £32,500
Median salary % change year-on-year -19.46% +14.62% -13.33%
10th Percentile £22,375 £25,500 £27,500
90th Percentile £54,125 £47,500 £48,750
West Midlands median annual salary £37,500 £37,250 £32,500
% change year-on-year +0.67% +14.62% -7.14%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Staffordshire with a requirement for common skills.

All General Skills
Staffordshire
Permanent vacancies with a requirement for common skills 347 290 375
As % of all permanent IT jobs advertised in Staffordshire 36.99% 30.56% 28.09%
Number of salaries quoted 239 202 299
Staffordshire median annual salary £38,000 £37,500 £38,500
Median salary % change year-on-year +1.33% -2.60% -3.75%
10th Percentile £25,600 £19,750 £25,000
90th Percentile £60,000 £52,500 £54,000
West Midlands median annual salary £42,500 £40,000 £41,750
% change year-on-year +6.25% -4.19% -1.76%

Marketing
Job Vacancy Trend in Staffordshire

Job postings citing Marketing as a percentage of all IT jobs advertised in Staffordshire.

Job vacancy trend for Marketing in Staffordshire

Marketing
Salary Trend in Staffordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Staffordshire.

Salary trend for Marketing in Staffordshire

Marketing
Salary Histogram in Staffordshire

The salary distribution of IT jobs citing Marketing in Staffordshire over the 6 months to 18 June 2018.

Salary histogram for Marketing in Staffordshire

Marketing
Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Staffordshire region over the 6 months to 18 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tamworth +7 10 £30,000 - 2
Stafford +16 5 £52,500 +16.67% 2
Lichfield +6 3 £24,000 - 1
Stoke-on-Trent +4 3 £42,500 -5.56% 1
Cannock - 3 £25,000 - 3
Burton-upon-Trent -17 2 £31,500 -13.10%
Marketing
West Midlands

For the 6 months to 18 June 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Staffordshire region with a requirement for Marketing.

1 14 (45.16%) E-Commerce
2 12 (38.71%) Stakeholder Management
2 12 (38.71%) Retail
3 9 (29.03%) CRM
4 8 (25.81%) Google
4 8 (25.81%) Email Marketing
4 8 (25.81%) Analytics
4 8 (25.81%) AdWords
5 7 (22.58%) Google Analytics
5 7 (22.58%) Agile Software Development
6 6 (19.35%) DoubleClick
6 6 (19.35%) WebSphere
6 6 (19.35%) hybris
6 6 (19.35%) HTML
6 6 (19.35%) SQL Server
7 5 (16.13%) Scrum
7 5 (16.13%) .NET
7 5 (16.13%) ASP.NET
7 5 (16.13%) JavaScript
7 5 (16.13%) SQL
7 5 (16.13%) C#
7 5 (16.13%) PRINCE2
7 5 (16.13%) jQuery
7 5 (16.13%) Project Management
7 5 (16.13%) Analytical Skills
8 4 (12.90%) SDLC
8 4 (12.90%) User Experience
8 4 (12.90%) Degree
8 4 (12.90%) Digital Marketing
8 4 (12.90%) Product Management

Marketing
Co-occurring IT Skills in Staffordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (19.35%) WebSphere
2 3 (9.68%) CMS
2 3 (9.68%) WordPress
3 2 (6.45%) IIS
3 2 (6.45%) Sitefinity
3 2 (6.45%) Umbraco
Applications
1 3 (9.68%) Microsoft Excel
2 2 (6.45%) Microsoft Office
2 2 (6.45%) Photoshop
2 2 (6.45%) Spreadsheet
3 1 (3.23%) Adobe Creative Suite
3 1 (3.23%) Adobe Illustrator
3 1 (3.23%) InDesign
Business Applications
1 3 (9.68%) Magento
Cloud Services
1 8 (25.81%) AdWords
2 7 (22.58%) Google Analytics
3 2 (6.45%) Adobe Creative Cloud
4 1 (3.23%) SaaS
Database & Business Intelligence
1 6 (19.35%) SQL Server
2 1 (3.23%) Data Warehouse
2 1 (3.23%) MySQL
2 1 (3.23%) Power BI
2 1 (3.23%) SQL Server 2016
2 1 (3.23%) SQL Server Reporting Services
Development Applications
1 2 (6.45%) Git (software)
1 2 (6.45%) Subversion
1 2 (6.45%) Team Foundation Server
1 2 (6.45%) Visual Studio
2 1 (3.23%) Dreamweaver
General
1 12 (38.71%) Retail
2 2 (6.45%) Automotive
2 2 (6.45%) Electronics
3 1 (3.23%) Advertising
3 1 (3.23%) Finance
Job Titles
1 6 (19.35%) Developer
1 6 (19.35%) Project Manager
2 5 (16.13%) Digital Project Manager
3 4 (12.90%) Junior
4 3 (9.68%) Agile Project Manager
4 3 (9.68%) Digital Agile Project Manager
4 3 (9.68%) Digital Developer
4 3 (9.68%) Digital Product Manager
4 3 (9.68%) Mobile Product Manager
4 3 (9.68%) Mobile Project Manager
4 3 (9.68%) Product Manager
4 3 (9.68%) Web Manager
4 3 (9.68%) Web Project Manager
5 2 (6.45%) E-Commerce Manager
5 2 (6.45%) E-Commerce Project Manager
5 2 (6.45%) Junior Digital Project Manager
5 2 (6.45%) Junior Project Manager
5 2 (6.45%) Junior Web Developer
5 2 (6.45%) Marketing Analyst
5 2 (6.45%) SQL Developer
Libraries, Frameworks & Software Standards
1 6 (19.35%) HTML
2 5 (16.13%) .NET
2 5 (16.13%) ASP.NET
2 5 (16.13%) jQuery
3 4 (12.90%) CSS
3 4 (12.90%) XML
4 2 (6.45%) .NET Framework
4 2 (6.45%) ASP.NET MVC
4 2 (6.45%) Entity Framework
4 2 (6.45%) HTML5
4 2 (6.45%) Twitter Bootstrap
4 2 (6.45%) XHTML
5 1 (3.23%) Ajax
5 1 (3.23%) ASP.NET Web API
Miscellaneous
1 5 (16.13%) Analytical Skills
2 4 (12.90%) User Experience
3 3 (9.68%) Computer Science
4 2 (6.45%) Marketing Technology
4 2 (6.45%) Social Media
5 1 (3.23%) Algorithms
5 1 (3.23%) Data Structures
5 1 (3.23%) EPoS
5 1 (3.23%) Graphic Design
5 1 (3.23%) Self-Motivation
Processes & Methodologies
1 14 (45.16%) E-Commerce
2 12 (38.71%) Stakeholder Management
3 9 (29.03%) CRM
4 8 (25.81%) Analytics
4 8 (25.81%) Email Marketing
5 7 (22.58%) Agile Software Development
6 5 (16.13%) PRINCE2
6 5 (16.13%) Project Management
6 5 (16.13%) Scrum
7 4 (12.90%) Digital Marketing
7 4 (12.90%) Product Management
7 4 (12.90%) SDLC
8 3 (9.68%) Acceptance Criteria
8 3 (9.68%) Change Control
8 3 (9.68%) Content Development
8 3 (9.68%) Customer-Centricity
8 3 (9.68%) Integrated Marketing
8 3 (9.68%) Performance Management
8 3 (9.68%) Software Delivery
8 3 (9.68%) User Stories
Programming Languages
1 5 (16.13%) C#
1 5 (16.13%) JavaScript
1 5 (16.13%) SQL
2 3 (9.68%) T-SQL
3 1 (3.23%) PHP
3 1 (3.23%) PL/SQL
3 1 (3.23%) VB
3 1 (3.23%) VB.NET
Qualifications
1 4 (12.90%) Degree
2 3 (9.68%) Computer Science Degree
2 3 (9.68%) PRINCE2 Practitioner
System Software
1 2 (6.45%) Active Directory
Vendors
1 8 (25.81%) Google
2 6 (19.35%) DoubleClick
2 6 (19.35%) hybris
3 2 (6.45%) Adobe
4 1 (3.23%) Microsoft
4 1 (3.23%) Oracle
4 1 (3.23%) Tableau
4 1 (3.23%) Twitter