Period
to 18 January 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Staffordshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 18 January 2018 with a comparison to the same period over the previous 2 years.

Marketing
West Midlands > Staffordshire
6 months to
18 Jan 2018
Same period 2017 Same period 2016
Rank 39 37 36
Rank change year-on-year -2 -1 +35
Permanent jobs citing Marketing 57 75 69
As % of all permanent IT jobs advertised in Staffordshire 5.17% 6.63% 6.01%
As % of the General category 15.97% 23.15% 19.33%
Number of salaries quoted 47 64 118
Staffordshire median annual salary £27,500 £40,000 £32,500
Median salary % change year-on-year -31.25% +23.08% -21.69%
10th Percentile £21,250 £24,500 £28,500
90th Percentile £38,750 £68,550 £48,750
West Midlands median annual salary £32,500 £37,500 £34,000
% change year-on-year -13.33% +10.29% -2.86%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Staffordshire with a requirement for common skills.

All General Skills
Staffordshire
Permanent vacancies with a requirement for common skills 357 324 357
As % of all permanent IT jobs advertised in Staffordshire 32.37% 28.65% 31.10%
Number of salaries quoted 271 237 302
Staffordshire median annual salary £37,500 £42,500 £38,500
Median salary % change year-on-year -11.76% +10.39% +2.67%
10th Percentile £21,250 £26,250 £25,250
90th Percentile £55,250 £58,950 £53,750
West Midlands median annual salary £41,250 £42,500 £42,500
% change year-on-year -2.94% - -

Marketing
Job Vacancy Trend in Staffordshire

Job postings citing Marketing as a percentage of all IT jobs advertised in Staffordshire.

Job vacancy trend for Marketing in Staffordshire

Marketing
Salary Trend in Staffordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Staffordshire.

Salary trend for Marketing in Staffordshire

Marketing
Salary Histogram in Staffordshire

The salary distribution of IT jobs citing Marketing in Staffordshire over the 6 months to 18 January 2018.

Salary histogram for Marketing in Staffordshire

Marketing
Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Staffordshire region over the 6 months to 18 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Stafford -2 25 £27,500 -35.29% 3
Burton-upon-Trent - 9 £37,500 - 1
Stoke-on-Trent +14 5 - - 2
Tamworth -24 5 £30,000 -14.29%
Lichfield +7 3 £30,000 -25.00%
Rugeley - 1 £22,500 -
Marketing
West Midlands

For the 6 months to 18 January 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Staffordshire region with a requirement for Marketing.

1 32 (56.14%) E-Commerce
2 29 (50.88%) Retail
3 26 (45.61%) Magento
4 22 (38.60%) Analytics
5 20 (35.09%) HTML
6 19 (33.33%) Google
6 19 (33.33%) Degree
7 18 (31.58%) Digital Marketing
8 17 (29.82%) JavaScript
8 17 (29.82%) CSS
8 17 (29.82%) Electronics
9 16 (28.07%) WordPress
10 15 (26.32%) Automotive
11 14 (24.56%) SEO
11 14 (24.56%) CRM
11 14 (24.56%) Google Analytics
12 13 (22.81%) AdWords
13 12 (21.05%) PHP
13 12 (21.05%) Pay per click
14 11 (19.30%) SQL
14 11 (19.30%) Microsoft Excel
15 9 (15.79%) Blog
15 9 (15.79%) Email Marketing
15 9 (15.79%) Tableau
15 9 (15.79%) Marketing Strategy
15 9 (15.79%) Social Media
16 7 (12.28%) SAS
16 7 (12.28%) Microsoft
16 7 (12.28%) MySQL
16 7 (12.28%) Mathematics

Marketing
Co-occurring IT Skills in Staffordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (28.07%) WordPress
2 7 (12.28%) SAS
3 5 (8.77%) CMS
3 5 (8.77%) Joomla!
4 4 (7.02%) WebSphere
Applications
1 11 (19.30%) Microsoft Excel
2 5 (8.77%) Adobe Illustrator
2 5 (8.77%) Photoshop
3 4 (7.02%) Microsoft PowerPoint
4 1 (1.75%) Microsoft Office
Business Applications
1 26 (45.61%) Magento
2 5 (8.77%) OpenCart
Cloud Services
1 14 (24.56%) Google Analytics
2 13 (22.81%) AdWords
3 2 (3.51%) GitHub
3 2 (3.51%) Google Tag Manager
3 2 (3.51%) SaaS
4 1 (1.75%) Amazon AWS
4 1 (1.75%) Amazon EC2
4 1 (1.75%) Amazon S3
Database & Business Intelligence
1 7 (12.28%) MySQL
2 3 (5.26%) SQL Server
3 1 (1.75%) Amazon Redshift
3 1 (1.75%) MongoDB
Development Applications
1 6 (10.53%) gulp
2 3 (5.26%) Git (software)
3 2 (3.51%) Grunt
General
1 29 (50.88%) Retail
2 17 (29.82%) Electronics
3 15 (26.32%) Automotive
4 3 (5.26%) Finance
5 2 (3.51%) Advertising
5 2 (3.51%) Manufacturing
5 2 (3.51%) Telecoms
6 1 (1.75%) Brand Awareness
6 1 (1.75%) Games
Job Titles
1 13 (22.81%) Analyst
1 13 (22.81%) Developer
2 11 (19.30%) Junior
3 9 (15.79%) Insight Analyst
4 8 (14.04%) Junior Project Manager
4 8 (14.04%) Project Manager
4 8 (14.04%) Senior Analyst
4 8 (14.04%) Senior Insight Analyst
5 7 (12.28%) PHP Developer
5 7 (12.28%) SEO Specialist
6 6 (10.53%) E-Commerce Manager
6 6 (10.53%) Technical Specialist
7 5 (8.77%) Digital Project Manager
7 5 (8.77%) E-Commerce Project Manager
7 5 (8.77%) Junior Digital Project Manager
8 4 (7.02%) Digital Developer
8 4 (7.02%) Front End Developer (Client-Side Developer)
9 3 (5.26%) AdWords Analyst
9 3 (5.26%) Google Analytics Analyst
9 3 (5.26%) HTML CSS Developer
Libraries, Frameworks & Software Standards
1 20 (35.09%) HTML
2 17 (29.82%) CSS
3 6 (10.53%) Ajax
3 6 (10.53%) Sass
4 5 (8.77%) Compass CSS Framework
5 3 (5.26%) jQuery
6 2 (3.51%) CodeIgniter
6 2 (3.51%) Node.js
7 1 (1.75%) Twitter Bootstrap
7 1 (1.75%) Web Services
Miscellaneous
1 9 (15.79%) Blog
1 9 (15.79%) Social Media
2 4 (7.02%) User Experience
3 3 (5.26%) Analytical Skills
4 2 (3.51%) Management Information System
5 1 (1.75%) Computer Science
5 1 (1.75%) EPoS
5 1 (1.75%) Graphic Design
5 1 (1.75%) Marketing Technology
5 1 (1.75%) Mobile App
Processes & Methodologies
1 32 (56.14%) E-Commerce
2 22 (38.60%) Analytics
3 18 (31.58%) Digital Marketing
4 14 (24.56%) CRM
4 14 (24.56%) SEO
5 12 (21.05%) Pay per click
6 9 (15.79%) Email Marketing
6 9 (15.79%) Marketing Strategy
7 7 (12.28%) Content Marketing
7 7 (12.28%) Content Marketing Strategy
7 7 (12.28%) Mathematics
8 6 (10.53%) Data Extraction
8 6 (10.53%) Online Marketing
9 5 (8.77%) Cross-Browser Compatibility
9 5 (8.77%) Mobile First
9 5 (8.77%) Open Source
9 5 (8.77%) Stakeholder Management
9 5 (8.77%) Web Design
10 4 (7.02%) Data Management
10 4 (7.02%) Statistics
Programming Languages
1 17 (29.82%) JavaScript
2 12 (21.05%) PHP
3 11 (19.30%) SQL
4 1 (1.75%) Python
Qualifications
1 19 (33.33%) Degree
2 4 (7.02%) Numerate Degree
3 2 (3.51%) DV Cleared
3 2 (3.51%) Security Cleared
4 1 (1.75%) Computer Science Degree
4 1 (1.75%) ISEB
4 1 (1.75%) ISTQB
4 1 (1.75%) ISTQB Foundation Certification
Vendors
1 19 (33.33%) Google
2 9 (15.79%) Tableau
3 7 (12.28%) Microsoft
4 4 (7.02%) DoubleClick
4 4 (7.02%) hybris
5 3 (5.26%) Facebook
6 2 (3.51%) SAP
6 2 (3.51%) Twitter
7 1 (1.75%) Oracle
7 1 (1.75%) Snowplow