Period
to 20 November 2017

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Staffordshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 20 November 2017 with a comparison to the same period over the previous 2 years.

Marketing
West Midlands > Staffordshire
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 45 49 32
Rank change year-on-year +4 -17 +61
Permanent jobs citing Marketing 60 65 93
As % of all permanent IT jobs advertised in Staffordshire 4.99% 5.30% 7.76%
As % of the General category 14.78% 20.31% 24.41%
Number of salaries quoted 53 60 121
Staffordshire median annual salary £30,000 £42,500 £35,000
Median salary % change year-on-year -29.41% +21.43% -12.50%
10th Percentile £21,250 £24,500 £28,500
90th Percentile £46,481 £69,850 £48,750
West Midlands median annual salary £32,500 £35,000 £34,000
% change year-on-year -7.14% +2.94% -2.86%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Staffordshire with a requirement for common skills.

All General Skills
Staffordshire
Permanent vacancies with a requirement for common skills 406 320 381
As % of all permanent IT jobs advertised in Staffordshire 33.75% 26.10% 31.80%
Number of salaries quoted 310 242 316
Staffordshire median annual salary £36,750 £42,500 £40,000
Median salary % change year-on-year -13.53% +6.25% +14.29%
10th Percentile £21,250 £26,250 £25,000
90th Percentile £52,625 £57,375 £57,500
West Midlands median annual salary £40,000 £41,500 £42,500
% change year-on-year -3.61% -2.35% -

Marketing
Job Vacancy Trend in Staffordshire

Job postings citing Marketing as a percentage of all IT jobs advertised in Staffordshire.

Job vacancy trend for Marketing in Staffordshire

Marketing
Salary Trend in Staffordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Staffordshire.

Salary trend for Marketing in Staffordshire

Marketing
Salary Histogram in Staffordshire

The salary distribution of IT jobs citing Marketing in Staffordshire over the 6 months to 20 November 2017.

Salary histogram for Marketing in Staffordshire

Marketing
Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Staffordshire region over the 6 months to 20 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Stafford -7 20 £27,500 -35.29% 1
Burton-upon-Trent - 15 £37,500 - 2
Stoke-on-Trent +27 13 £45,000 +28.57% 1
Lichfield -1 3 £30,000 -25.00%
Tamworth -25 1 - - 2
Marketing
West Midlands

For the 6 months to 20 November 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Staffordshire region with a requirement for Marketing.

1 38 (63.33%) Retail
2 29 (48.33%) E-Commerce
3 26 (43.33%) Magento
4 21 (35.00%) HTML
5 20 (33.33%) Analytics
5 20 (33.33%) WordPress
6 19 (31.67%) CSS
6 19 (31.67%) Electronics
6 19 (31.67%) SEO
7 18 (30.00%) Degree
8 17 (28.33%) Microsoft Excel
8 17 (28.33%) CRM
9 16 (26.67%) JavaScript
9 16 (26.67%) SQL
9 16 (26.67%) Digital Marketing
10 15 (25.00%) Tableau
10 15 (25.00%) Automotive
11 13 (21.67%) PHP
11 13 (21.67%) Google
12 12 (20.00%) Pay per click
12 12 (20.00%) Google Analytics
12 12 (20.00%) Microsoft
13 11 (18.33%) Social Media
14 10 (16.67%) SAS
15 9 (15.00%) MySQL
15 9 (15.00%) Online Marketing
15 9 (15.00%) Marketing Strategy
15 9 (15.00%) Data Extraction
15 9 (15.00%) AdWords
16 8 (13.33%) Cross-Browser Compatibility

Marketing
Co-occurring IT Skills in Staffordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (33.33%) WordPress
2 10 (16.67%) SAS
3 8 (13.33%) CMS
3 8 (13.33%) Joomla!
Applications
1 17 (28.33%) Microsoft Excel
2 8 (13.33%) Adobe Illustrator
2 8 (13.33%) Photoshop
3 7 (11.67%) Microsoft PowerPoint
4 3 (5.00%) Microsoft Office
Business Applications
1 26 (43.33%) Magento
2 8 (13.33%) OpenCart
Cloud Services
1 12 (20.00%) Google Analytics
2 9 (15.00%) AdWords
3 1 (1.67%) Google Tag Manager
Communications & Networking
1 1 (1.67%) SMS
Database & Business Intelligence
1 9 (15.00%) MySQL
2 1 (1.67%) SQL Server
Development Applications
1 8 (13.33%) gulp
General
1 38 (63.33%) Retail
2 19 (31.67%) Electronics
3 15 (25.00%) Automotive
4 5 (8.33%) Finance
5 2 (3.33%) Brand Awareness
5 2 (3.33%) Manufacturing
5 2 (3.33%) Publishing
5 2 (3.33%) Telecoms
Job Titles
1 18 (30.00%) Analyst
2 15 (25.00%) Senior Analyst
3 13 (21.67%) Developer
4 10 (16.67%) CRM Analyst
4 10 (16.67%) Insight Analyst
4 10 (16.67%) PHP Developer
4 10 (16.67%) Senior Insight Analyst
5 9 (15.00%) Junior
6 7 (11.67%) HTML CSS Developer
6 7 (11.67%) HTML Developer
6 7 (11.67%) Junior Project Manager
6 7 (11.67%) Project Manager
6 7 (11.67%) SEO Specialist
7 6 (10.00%) Front End Developer (Client-Side Developer)
7 6 (10.00%) Technical Specialist
8 5 (8.33%) E-Commerce Manager
8 5 (8.33%) Marketing Executive
9 4 (6.67%) Digital Project Manager
9 4 (6.67%) E-Commerce Project Manager
9 4 (6.67%) Junior Digital Project Manager
Libraries, Frameworks & Software Standards
1 21 (35.00%) HTML
2 19 (31.67%) CSS
3 8 (13.33%) Compass CSS Framework
3 8 (13.33%) Sass
4 6 (10.00%) Ajax
5 1 (1.67%) .NET
5 1 (1.67%) .NET Framework
5 1 (1.67%) LAMP
5 1 (1.67%) Laravel
5 1 (1.67%) Node.js
Miscellaneous
1 11 (18.33%) Social Media
2 8 (13.33%) Blog
3 7 (11.67%) Analytical Skills
4 2 (3.33%) Enterprise Software
4 2 (3.33%) EPoS
4 2 (3.33%) Fintech
4 2 (3.33%) Management Information System
5 1 (1.67%) Graphic Design
5 1 (1.67%) Greenfield Project
5 1 (1.67%) Marketing Technology
5 1 (1.67%) Mobile App
5 1 (1.67%) User Experience
Processes & Methodologies
1 29 (48.33%) E-Commerce
2 20 (33.33%) Analytics
3 19 (31.67%) SEO
4 17 (28.33%) CRM
5 16 (26.67%) Digital Marketing
6 12 (20.00%) Pay per click
7 9 (15.00%) Data Extraction
7 9 (15.00%) Marketing Strategy
7 9 (15.00%) Online Marketing
8 8 (13.33%) Content Marketing
8 8 (13.33%) Content Marketing Strategy
8 8 (13.33%) Cross-Browser Compatibility
8 8 (13.33%) Mobile First
8 8 (13.33%) Open Source
8 8 (13.33%) Web Design
9 7 (11.67%) Data Management
9 7 (11.67%) Email Marketing
9 7 (11.67%) Mentoring
10 6 (10.00%) Predictive Modelling
10 6 (10.00%) Visualisation
Programming Languages
1 16 (26.67%) JavaScript
1 16 (26.67%) SQL
2 13 (21.67%) PHP
3 5 (8.33%) C
Qualifications
1 18 (30.00%) Degree
2 3 (5.00%) Numerate Degree
3 2 (3.33%) DV Cleared
3 2 (3.33%) Security Cleared
4 1 (1.67%) ISEB
4 1 (1.67%) ISTQB
4 1 (1.67%) ISTQB Foundation Certification
Vendors
1 15 (25.00%) Tableau
2 13 (21.67%) Google
3 12 (20.00%) Microsoft
4 3 (5.00%) Facebook
5 2 (3.33%) SAP
6 1 (1.67%) Oracle
6 1 (1.67%) Twitter