Period
to 27 January 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Staffordshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 27 January 2021 with a comparison to the same period over the previous 2 years.

Marketing
West Midlands > Staffordshire
6 months to
27 Jan 2021
Same period 2020 Same period 2019
Rank 13 51 39
Rank change year-on-year +38 -12 0
Permanent jobs citing Marketing 35 20 31
As % of all permanent jobs advertised in Staffordshire 12.77% 3.57% 4.98%
As % of the General category 28.69% 14.08% 16.23%
Number of salaries quoted 18 20 28
Median annual salary £42,500 £43,000 £35,000
Median salary % change year-on-year -1.16% +22.86% +22.16%
10th Percentile £19,550 £30,875 £23,347
90th Percentile £60,800 £52,000 £60,000
West Midlands median annual salary £50,000 £45,000 £42,500
% change year-on-year +11.11% +5.88% +21.43%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Staffordshire with a requirement for common skills.

All General Skills
Staffordshire
Permanent vacancies with a requirement for common skills 122 142 191
As % of all permanent IT jobs advertised in Staffordshire 44.53% 25.36% 30.66%
Number of salaries quoted 93 124 162
Median annual salary £42,500 £36,000 £35,000
Median salary % change year-on-year +18.06% +2.86% -6.67%
10th Percentile £22,500 £21,625 £23,347
90th Percentile £64,750 £52,500 £57,500
West Midlands median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +8.43%

Marketing
Job Vacancy Trend in Staffordshire

Job postings citing Marketing as a proportion of all IT jobs advertised in Staffordshire.

Job vacancy trend for Marketing in Staffordshire

Marketing
Salary Trend in Staffordshire

3-month moving average salary quoted in jobs citing Marketing in Staffordshire.

Salary trend for Marketing in Staffordshire

Marketing
Salary Histogram in Staffordshire

Salary distribution for jobs citing Marketing in Staffordshire over the 6 months to 27 January 2021.

Salary histogram for Marketing in Staffordshire

Marketing
Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Staffordshire region over the 6 months to 27 January 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Stafford +2 6 £20,000 -38.46% 2
Burton-upon-Trent - 4 £42,500 -
Tamworth +18 3 £56,250 +12.50% 2
Stoke-on-Trent +15 3 £23,000 -48.89% 1
Cannock - 3 £45,000 - 2
Marketing
West Midlands

For the 6 months to 27 January 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Staffordshire region with a requirement for Marketing.

1 16 (45.71%) Agile Software Development
2 15 (42.86%) Problem-Solving
3 14 (40.00%) Analytics
4 13 (37.14%) Microsoft
5 12 (34.29%) Finance
5 12 (34.29%) Digital Marketing
6 9 (25.71%) Stakeholder Management
6 9 (25.71%) E-Commerce
6 9 (25.71%) HTML
6 9 (25.71%) SQL Server
6 9 (25.71%) Analytical Skills
7 8 (22.86%) Data Structures
7 8 (22.86%) Data Analysis
7 8 (22.86%) Process Improvement
8 7 (20.00%) Microsoft PowerPoint
8 7 (20.00%) Microsoft Excel
8 7 (20.00%) JavaScript
8 7 (20.00%) SQL
8 7 (20.00%) Project Management
8 7 (20.00%) Inventory Management
9 6 (17.14%) GDPR
9 6 (17.14%) SEO
9 6 (17.14%) Google
9 6 (17.14%) Web Analytics
9 6 (17.14%) Git (software)
10 5 (14.29%) Social Media
10 5 (14.29%) jQuery
10 5 (14.29%) Pay per click
10 5 (14.29%) C#
10 5 (14.29%) Power Platform

Marketing
Co-occurring IT Skills in Staffordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (5.71%) IIS
Applications
1 7 (20.00%) Microsoft Excel
1 7 (20.00%) Microsoft PowerPoint
Business Applications
1 4 (11.43%) Magento
1 4 (11.43%) Shopify
Cloud Services
1 5 (14.29%) Power Platform
2 3 (8.57%) Azure
3 1 (2.86%) AdWords
3 1 (2.86%) Dynamics 365
Communications & Networking
1 4 (11.43%) Internet
2 1 (2.86%) Firewall
Database & Business Intelligence
1 9 (25.71%) SQL Server
2 4 (11.43%) Power BI
2 4 (11.43%) Relational Database
2 4 (11.43%) Tableau
3 1 (2.86%) SQL Server Reporting Services
Development Applications
1 6 (17.14%) Git (software)
2 3 (8.57%) Visual Studio
3 2 (5.71%) MSTest
3 2 (5.71%) NUnit
3 2 (5.71%) Selenium
3 2 (5.71%) SpecFlow
3 2 (5.71%) SQL Server Management Studio (SSMS)
4 1 (2.86%) Visual Studio Team System
General
1 12 (34.29%) Finance
2 3 (8.57%) Retail
3 2 (5.71%) Billing
Job Titles
1 7 (20.00%) Account Manager
1 7 (20.00%) Developer
2 6 (17.14%) Analyst
2 6 (17.14%) Senior Analyst
3 4 (11.43%) Consultant
3 4 (11.43%) Implementation Consultant
3 4 (11.43%) Insight Analyst
3 4 (11.43%) Junior
3 4 (11.43%) Junior Developer
3 4 (11.43%) Senior Insight Analyst
3 4 (11.43%) Software Consultant
3 4 (11.43%) Software Implementation Consultant
4 3 (8.57%) .NET Developer
4 3 (8.57%) Business Intelligence Analyst
4 3 (8.57%) Marketing Executive
4 3 (8.57%) Senior Business Intelligence Analyst
4 3 (8.57%) SEO Executive
5 2 (5.71%) Senior Business Analyst
5 2 (5.71%) Senior Test Engineer
5 2 (5.71%) Test Development Engineer
Libraries, Frameworks & Software Standards
1 9 (25.71%) HTML
2 5 (14.29%) jQuery
3 3 (8.57%) .NET
3 3 (8.57%) ASP.NET
3 3 (8.57%) CSS
3 3 (8.57%) CSS3
3 3 (8.57%) HTML5
3 3 (8.57%) Sass
4 2 (5.71%) ASP.NET Core
Miscellaneous
1 9 (25.71%) Analytical Skills
2 8 (22.86%) Data Structures
3 5 (14.29%) Social Media
4 3 (8.57%) User Experience
5 2 (5.71%) EPoS
5 2 (5.71%) Management Information System
5 2 (5.71%) Mobile App
6 1 (2.86%) Security Operations Centre
Processes & Methodologies
1 16 (45.71%) Agile Software Development
2 15 (42.86%) Problem-Solving
3 14 (40.00%) Analytics
4 12 (34.29%) Digital Marketing
5 9 (25.71%) E-Commerce
5 9 (25.71%) Stakeholder Management
6 8 (22.86%) Data Analysis
6 8 (22.86%) Process Improvement
7 7 (20.00%) Inventory Management
7 7 (20.00%) Project Management
8 6 (17.14%) SEO
8 6 (17.14%) Web Analytics
9 5 (14.29%) Mentoring
9 5 (14.29%) Pay per click
10 4 (11.43%) Customer Insight
10 4 (11.43%) Dashboard Development
10 4 (11.43%) Data Cleansing
10 4 (11.43%) Data Governance
10 4 (11.43%) Migration
10 4 (11.43%) Visualisation
Programming Languages
1 7 (20.00%) JavaScript
1 7 (20.00%) SQL
2 5 (14.29%) C#
3 4 (11.43%) VBA
4 2 (5.71%) T-SQL
Qualifications
1 3 (8.57%) Degree
2 2 (5.71%) ISEB
2 2 (5.71%) ISTQB
2 2 (5.71%) ISTQB Foundation Certification
3 1 (2.86%) CISA
3 1 (2.86%) CISSP
3 1 (2.86%) HND
3 1 (2.86%) ISACA
3 1 (2.86%) SANS
Quality Assurance & Compliance
1 6 (17.14%) GDPR
2 3 (8.57%) QA
3 1 (2.86%) NCSC
3 1 (2.86%) NIST
Vendors
1 13 (37.14%) Microsoft
2 6 (17.14%) Google
3 4 (11.43%) Oracle
3 4 (11.43%) Sage
3 4 (11.43%) Teradata
3 4 (11.43%) WooCommerce
3 4 (11.43%) Xero
4 2 (5.71%) Facebook
4 2 (5.71%) Pinterest
4 2 (5.71%) Twitter
5 1 (2.86%) DoubleClick
5 1 (2.86%) PayPal